“Anything worth doing is worth doing badly,” declared the philosopher G.K. Chesterton.
He most likely meant that most people who try something with the best of intentions will make mistakes – but that shouldn’t stop us from trying. The key to advancement is to avoid the curse of perfectionism.
This axiom can be applied to the creation of your membership site. You should strive for excellence rather than perfection.
Avoiding the most common mistakes made by most marketers is one of the best and fastest ways to achieve this, so let’s dive in.
Always remember that simplicity is the ultimate goal when creating your first membership site. Do not attempt to create a sophisticated membership site with multiple tiers, trials, and other features.
You want to start with a free trial and then upgrade to a paid membership. Content should be supplied efficiently, on time, and with ease to members. In a nutshell, that’s it.
You’re not constructing a space shuttle, but a membership site. Keep it straightforward.
It’s understandable that you want to blow your consumers’ minds by providing them with a wealth of information. There is one question you must answer:
Is it viable long-term?
Setting the bar too high at the outset might lead to unrealistic expectations, and if you don’t deliver, they’ll see it as you failing to keep your promises, and they’ll cancel their membership. So you’ve already set yourself up for failure by setting the bar too high.
Less really is more.
This is one of the most serious errors you can make. When it comes to having your deliverables ready, make sure you’re at least two months ahead of your ‘oldest’ subscribers. This will provide you some breathing room in case content creation is delayed.
Many newbies make the mistake of planning next month’s content during the current month, and they’re always racing to finish it. Being behind the eight ball is a bad situation to be in. It’s frantic and exhausting.
If you’re late with a delivery, you can bet your subscribers will lose faith in you and leave. You never get another chance to make a good first impression. Make certain yours is flawless in terms of content delivery.
Make sure you thoroughly test your membership site when you first create it. Pay for it, sign up, and see how easy it is to join the membership – and how easy it is to get to your material.
It’s a good idea to wait a month to see if you’re billed again – and if you are, did you obtain access to the content for the following month? You should’ve got it.
Before you start your membership, double-check all of these things. You may shout it from the rooftops once it’s finished, and there will be less snags once people start joining your site.
It’s a marathon, not a sprint, to run a membership site. Your goal is to increase the number of subscribers and produce quality content on a monthly basis. Do not attempt to oversell your customers by bombarding them with new offers every two days or so.
Allow them to digest the information. If you want to make more money, provide upgrades within the membership site so that members can obtain more privileges and so on.
Give your potential clients two or three options, but no more.
Anyone interested in creating membership sites must put in the effort. Engaged members and a continual stream of new users are the keys to membership sites’ success. Prioritize the consumer experience to accomplish this.
You want your members to be happy because they paid for the privilege of joining your site. Customers will not have a positive experience if your website performs poorly–if it loads slowly, has a clumsy interface, or has disorganised content. Users want simple membership sites that are easy to use.
Using a landing page builder to construct independent pages for a specific purpose will ensure that customers obtain the information they require as soon as possible.
You can expect more interaction from site visitors if you create a nice website design. Examine the user experience before investing in a membership plan for your website. Consider yourself a member and go through the emails that validate your purchase and membership. Use the site to navigate and manage your account.
As soon as your membership site is up and running, make sure it stays that way. Posting regular content, introducing relevant tools, and launching engagement campaigns are the best ways to excite and keep users engaged.
Remember to prioritise the consumer experience by creating a user-friendly and easy-to-navigate website. Since we’re discussing user experience, make sure you’re continuously sharing new and relevant information that’s still in line with your content strategy.
While it’s easy to focus just on attracting new subscribers, you must remember that your current subscribers are also vital. Focus on customer retention and providing a positive user experience. When you have the opportunity, engage them.
Avoid sending spam or making frequent updates if you care about your members. Additionally, the right tools and automation will greatly assist you in managing your subscriber base. Don’t forget to pay attention to customer service.
These six errors are widespread and can harm your membership site. Keep them in mind and avoid them, and your site will develop into a profitable investment that pays off time after time.
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