8 Steps To Successful Email Marketing

Email marketing is a powerful tool when used right converting subscribers to paying customers over time. It allows you an opportunity to easily share what you have to offer in a manner in which the subscriber is receptive, but only when it is done correctly.

Let’s have a look at the 8 steps you should use to enjoy email marketing success.

Determine What Your Goal Is

For your email campaign to be a success you need to know what your actual goal is. This allows you to accurately target and measure the success of your goals along the way.

Here are some examples of goals to consider:

Are you successful at alerting customers of new features and products you have to offer?
DO you announce upcoming events in a timely manner and do people register for it?
DO you send email to get subscribers to also subscribe to your blog and do you measure your conversion rate?

Who Are Your Emails From?

The name and email address that you send your email from needs to remain consistent on every single email you send.

That creates brand recognition, and you are less likely to land in spam.

Try to use a custom email address rather than Gmail e.g. YourName@YourBusinessName.com. It looks more professional too.

Carefully Craft Your Subject Line

Your email subject line needs to be a call to action for your subscriber.

They need to immediately know what action is required of them and why.

Remember you only have 45 characters that are visible so make sure that you use them wisely and your message does not get cut off.

Write The Email Body

Did you know that most people will read an email in under 10 seconds?

Therefore, it is important that you are presenting the most important part of your message at the top of the email.

This is also helpful because it shows as the snippet in the subscribers email program.

Also, make use of bullet points for skim readers.

Make Use Of The Email Signature

Your email signature should match the ‘from’ in the email. You should sign the email and include any other information you think the recipient should have such as your phone number, or perhaps your degree is important, or your web address.

Also include social media details if they are appropriate; the more people interact with you, the more likely they will change from a cold prospect into a customer.

Testing Your Email

It is important that you always test your email on a number of email platforms and on mobile devices, which make up a larger percentage of where email is read.

That way you can make sure that your email is coming through correctly on all platforms.

Most email autoresponders such as Active Campaign will allow you to check what they look like.

Also, sign up for a new campaign yourself with a test email address, to ensure that you receive any welcome emails and any tags are appropriately applied.

Send the Email

Always include the option to view as HTML or text.

This is it! It’s time to send out your email campaign and start to enjoy the benefits.

Don’t make emails too image heavy as they can take a long time to open.

It may be worth testing with long emails, or shorter emails which direct them to read the full article on your blog/website.

This leads onto the final step…

Measure

In order to know if your email campaign is successful you need to measure the click through rate and the unsubscribe rate.

This will help you determine what you need to change or what’s working.

All marketing is driven by the data, and email marketing is no exception.

4 Types Of Emails You Need To Use

If you are running online email marketing campaigns, chances are you are already using the popular newsletter format, which usually are sent out monthly or every couple of weeks.

The trouble is far too many of us stop right there and don’t use any other type of email campaign, and that’s a big mistake!

Let’s look at 4 types of email, other than newsletters, that you can use to connect with your subscribers.

Informational Emails

Informational emails are not very long and generally, they do not require any action by the subscriber.

They are simply there to convey a message and provide information to the recipient.

Examples of informational emails include ‘happy birthday’ messages, course ending reminders, or webinar reminders.

Educational Emails

Educational emails are very popular with recipients because they help to solve some type of problem or answer a question.

You can send educational emails any time you have new content, a popular blog post, or any other educational information that matches your subscribers.

This becomes even easier if you took the time to group your subscribers, because that way you can send the right content to the right people.

Lead Nurturing Emails

This type of email is one of the least used or when it is used it is often used wrongly. It takes a lot of time and effort to take a lead and move them through the entire sales cycle.

By using lead nurturing emails, you able to help that process occur faster and you don’t need to invest a lot of time. You can set up various nurturing campaigns with 7 or 8 nurturing emails in each and then you can simply schedule them to execute over a period of time.

Both 60 and 90 days are popular depending on what your product or service is. These should be short messages that are packed with content rich information and that try to get the lead to respond to your call to action that will lead them to your website.

Promotional Emails

This type of email, if not done right, can find you with a subscriber that will unsubscribe or simply trashing your message. Too many promotional emails and you will annoy your recipient.

The only time you should use this is if you have a new product or service, a special deal going on, or a special event coming up. You should not use this more than a couple of times a month.

What types of emails do you use in your email marketing campaigns? Now you have some new ideas so why not give them a try.

If you want to know more about nurturing you list, check out the featured resource below for a free Simple List Building report; download, read it and take action 😊