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Reviews are very important on Kindle. Of course a good or bad rating can have a big impact when it comes to influencing the buying decisions of your readers – most of us are considerably more likely to buy a book if we think it sounds good according to the previous buyers. Likewise, if a book is often described negatively then we will often be put off (by the way, if you want to learn how to write a 5 star Kindle book, check out this post here.
Actually though, this isn’t the biggest way that a review impacts sales. Ultimately, most of us will at least read the free sample of a book on Kindle if we are sufficiently interested in the topic.
So the question becomes: how do you ensure you get the best reviews? Let’s take a look…
This should go without saying but it’s incredibly important to write a good book if you want to get the best reviews.
Likewise though, it also means that the book should be interesting, unique and engaging. It needs to provide some kind of value and that means that you need to provide some kind of takeaway for the reader.
And if you are writing a non-fiction book, you need to ensure that your book is well researched and factually correct.
In a bid to make the most sales possible on their books, a lot of marketers and writers will write a highly persuasive and sales-y description for their books. The aim here is to make people want to read the book and to thereby over-sell it.
While this can help to give you an initial surge in sales though, it can also end up hurting you if what’s in the book doesn’t live up to the hype.
And ideally you’ll have them wanting more; this is why creating a series of books can be highly lucrative if done correctly.
Ultimately, a review should tell people if a book is good value or not.
Actually, one of the very best things you can do for your book in terms of ranking is to lower the price for a while to drive sales and to increase the number of positive reviews.
Another tip is to respond to your negative reviews. Don’t be defensive or aggressive and respect your readers’ right to their opinion. At the same time though, you should be sure that you respond in order to apologise and to explain your point of view – you can even offer a refund.
Another way to increase the positive reviews for your Kindle book is to ensure you have great pictures in your book and there are a number of things to keep in mind concerning your pictures. So let’s look at that next…
Pictures can add a great deal to a Kindle title and really help it to sell. Not only is the cover one of the most important features when it comes to grabbing attention and drawing people in but the images inside the book will also help to illustrate your points and also make the pages pop more.
But the question is: how do you take great quality pictures for your book? It’s not enough just to add images: they need to look fantastic if they’re going to help you sell.
Of course you can use free stock images or you can buy images – but this will pale in comparison to the benefits that come from creating custom images that perfectly illustrate what the text is saying and that your readers aren’t going to accidentally find anywhere else!
So here’s how you do it…
A good starting point is to invest in a high quality camera. This should have a decent number of mega pixels and should also have a good lens and lots of features.
A bridge camera is a camera that is much cheaper and that offers a good ‘half-way’ point between a DSLR and a decent superzoom.
When you take your photo, it’s not just enough to think about the object itself. At the same time, you also need to think about the lighting which will have a big impact on how it appears.
Ideally, try to have light hitting the object from the side.
Also important is to compose your shot. This means thinking about the foreground, middle ground and background.
Having an object out of focus in the foreground, or putting your subject to the left of center can make for a more interesting shot than just taking photos of everything head on.
Perhaps most important of all is that your photos tell a story. That is to say that it’s not good enough for your photos to simply be of something: you need to make sure that they express emotion or suggest what has just happened or what is just about to happen.
If you want to know more about cracking Kindle, then check out the featured resource below and grab a free report showing you how to make money with Kindle books. Download, read it and take action 🙂
Let’s say you want to write a Kindle book.
And further, let’s say you want to make sure it gets 5 star reviews and makes you a very nice, juicy, residual income.
Here’s how you might do exactly that:
First, choose a BIG niche that sells really well.
Selling a lot of books means you need a big money-making niche – something like:
You can’t go wrong with any one of these niches.
Now then, narrow your niche down to a specific topic. For example, you might narrow down “Diet and weight loss” to “How to lose belly fat after 40.”
Go to Amazon and search for all the belly fat and fat loss books, especially the ones tailored for people over 40.
You’re interested in anything in this sub-niche that is selling under the Kindle Bestseller rank of 20,000.
Why? Because of they’re under 20,000, then they’re likely selling about 10-15 books per day or more.
What – that doesn’t sound like a lot? Okay, let’s do some quick math:
If a book has a profit of $3 per sale, and is selling 15 copies per day, then that’s $45 per day.
Okay, I know that’s not going to make you rich, but think about this: At $45 per day, times 30 days, is $1,350 per month… Residual…
…As in, you publish the book once and get paid over and over again.
Increase the price or increase the sales and your profits go up.
Multiply 12 times $1,350 and see what that is per month.
Now do I have your interest?
Okay, back to your research…
You’re going to find these books in your subniche that are ranking under 20,000 and you’re going to read the reviews – especially the five star and one star reviews.
Make a list of everything people love about each book, and everything they hate.
For example, the list of things people love might be:
And things people didn’t like might be:
Write down all of that.
Now then, you’re going to keep what the customers liked, and improve what they didn’t like.
NO PLAGIARIZING, by the way.
That’s right – you don’t even need to write it yourself. Just give your instructions on what to include and how to write it to an outsourcer and let them handle it for you.
Your book will contain everything people love about the other books, and everything improved about what they didn’t like about the other books.
Do this and there is no reason for people to give you negative reviews, which is important.
As you know, Amazon reviews are HUGELY important.
Your book will eventually get more sales than the books it is modeled on as you get more and more positive reviews.
Meaning your income should surpass that of your competitor’s books.
Now then, rinse and repeat for your next book, and the next, and…
WAIT! Two more things…
First: Your book cover must be so mesmerizing that it STOPS Amazon customers in their tracks.
Everyone is busy. They’re skimming. They’re in a hurry. And there are hundreds of books in your category.
You can have the greatest book ever written, but if the cover stinks then you will get few sales.
Here’s what to do: Find a great Kindle cover designer on Fiverr. You might need to pay more than $5 – it’s worth it.
Ask them to make your title(s) BIG and BOLD.
Remember, on Kindle a lot of people are looking at titles on their smart phones. If the titles are small, they can’t read them.
Ask for high resolution graphics, because people associate higher resolution with higher quality.
Now, when I say reviews, I mean REAL reviews.
Amazon has gotten smart about these things and they are cracking down.
Instead, ask your friends, family, acquaintances and so forth for real, legitimate reviews.
Also, place an email opt-in page with a nice freebie at the beginning and end of your book. This will build you an email list of readers.
ASK your readers (politely) for reviews.
Good question. Here’s how to do a killer promotion that gets your book ranking high on Kindle:
The only thing left for you to do is shoot your rankings up on Amazon.
Here’s what you do…
Promote your book on as many promotion sites as you can find. There are all kinds of Facebook groups dedicated to free Kindle books.
Set your book on a free promotion through KDP Select.
Also, if you have a series of books (HINT HINT) then link all of your books together. As soon as one KDP Select promotion is over, set the second book on promotion and so forth. This will cross-promote your books and your sales should see a compound effect.
Continue the above, along with building your lists (remember you’re placing an offer to get on your list inside your books.) Whenever you publish a new book, let your list know. Let them download it for free during the KDP Select promotion, and ask them to leave reviews.
Rinse and repeat and repeat and repeat…
Yes, this is a six, or maybe seven figure business if you stick with it.
And you thought we were just going to talk about writing a single Kindle book…
…okay, if you only want to do ONE book for now, make it a great one and tie it in with something else you’re doing.
For example, if you’re a coach or consultant or provide services, let your book be your ambassador and show the world that YOU are the expert.
It makes for a much better and more effective business card than a little slip of paper with your name and phone number on it.
The sky’s the limit, so have fun and become a best-selling author THIS month before you put it off any longer.
Do you want to earn money online with affiliate marketing the right way? It’s not just finding a good product and pasting the affiliate link everywhere. In this post book we’re going to talk about some powerful techniques you could use to make money online with Amazon Affiliate.
Look, I know how difficult affiliate marketing can be if not done right; I’ve been there! But this post will highlight 7 quick and easy tips to maximise your Amazon affiliate marketing efforts.
OK without further ado, lets’ talk about affiliate marketing through Amazon.
One of the most important pillars for a website is to produce quality content that provides great value and interest to visitors and especially to help them solve a problem. If your content is good and helps people, this can help you keep users interested and get them back to your website.
This quality content will help your website to rank higher in search engines and will also help you convince people to buy.
You can also share that content through social networks to reach more people.
It is important to take enough time to choose the products you are going to promote. Investigate which products your visitors need or are interested in within your niche. You can test to discover which products that most visitors want, and which convert more. You can change products that don’t give you good results and try others.
The best way to get good sales results is to build a relationship of trust with readers, and the most effective way to do this is through Email Marketing. With Email Marketing you can achieve incredible results, its success lies in the fact that when you use it you can get a person to buy your products more than once.
You can create a high converting landing Page to collect data from your visitors. This landing page should be super-focused, without a navigation bar, with a catchy title, an explanatory subtitle and a super clear call to action that clearly reflects your goal.
In the landing page you can offer a free reward (like a free Ebook or a free video) with valuable content in exchange for the visitor’s data (mainly name and email) through a subscription form to create a subscribers list.
The data entered by visitors in exchange for the free reward through the landing page will be stored in a subscribers list handled from email marketing software. This list is really important because all the people there are potential buyers, so it is also important to make it grow.
With these platforms you can divide the lists into smaller lists according to the interests of the subscribers and that way you can send them more targeted offers that can lead to a purchase.
When people go shopping online, they do more specific searches because they are looking to buy something, not only information about the product, that’s why you should use purchase-oriented keywords. For example, if you sell costumes you can use the phrase “cheap costumes” instead of “costumes” and thus attract quality traffic i.e. people looking to buy and not just people who are looking for general information on costumes.
Amazon allows you to receive commissions only if the buying public is located in the country where you created the affiliate account, for this reason, if you only have an Amazon US account you are losing sales commissions from people in other countries such as the United Kingdom and Canada.
But today there is software that help us solve this problem, such as EasyAzon 4 and Genius Link. These platforms include automatic link location, which means that your affiliate link changes depending on the country where the visitor is located.
In this way, if you have a visitor from Spain make a purchase, you earn that commission.
To achieve this, you must create an account for the Amazon Affiliate program in each country, or at least the countries where the most traffic is provided.
The Amazon Affiliate Program exists in the United States, United Kingdom, Canada, Germany, Spain, Mexico, Brazil, India, Japan, China, France and Italy.
But the software we mentioned above helps you to redirect traffic from other countries to one of the countries where the Amazon Affiliate Program exists.
Make sure you don’t lose any commission.
It is a good idea to include Amazon Best Seller Lists in your website posts. These lists focus on the best-selling products within the category of products you are promoting, so people may be interested in more than one product to buy and in this way you can increase your profits.
Google Analytics is a powerful tool that will help you track visits to your website and the behavior of your visitors.
It allows you to see where your visitors are coming from, what are the most visited pages, how long users remain on each page, what are the hours of the heaviest traffic, used devices, used traffic channels, user retention, age and gender of the users and much more detailed information that will help you analyze your website to know what is working and what is not, to help you make decisions on what should be changed to improve.
Remember to create a plan that includes your goals and the steps to follow to reach them. After doing all the steps in your plan, analyze the results obtained to decide what to change for better results.
Are you aware of the saying that content is king? While there is no denying that content can make or break a website, you need to ensure that you are creating quality, future proof content for your website as this is just as important to your rank as using the right type of target keywords.
In fact, if you really think about it, quality content on an Amazon affiliate website is only possible once you find the correct keywords so that you can base your content around these targeted keywords so finding the best keywords is a critical step in content creation. Now, quality content on an Amazon affiliate website is not the same as quality content on, say, a bird watching website. What do I mean by that? well read on 🙂
You already know that the first rule about creating quality content is to base it around your most profitable, most traffic generating keywords, but there are other elements that, put together, will make it much more likely that your niche website will rank on the first page.
The first one is length. One thing that you will notice about most sites on the third and fourth pages of results when you start doing your keyword research as explained before is that they do not offer lengthy content around their keywords. They conform with throwing and repeating their keywords around on 250 word articles in hopes that keyword stuffing will get them ranked higher than they deserve. This was the old version of SEO but this doesn’t really work any more.
The thing is that short form content doesn’t work very well for quality written content. So the second rule to follow when creating quality content for an Amazon affiliate website is to make it long, and by long we mean 2,000 words long and over. Yes this is long but is well worth the effort and if you are writing a review this should be easy to do. If you want a feference as to how long a 2000 word post is; this post you are reading is exactly 1104 words long.
Actual online marketing researchers have found that the average length of articles on Affiliate websites ranking on the first page of Google results is 2,000 words and longer. The effect that this has is three fold.
In the first place, it allows you to target your niche keywords several times without stuffing, which is just pretty bad for rankings. This appeals to the Google algorithm because it will find your target keywords repeatedly throughout content that is not a string of repeated keywords.
The second factor in play here is that it will allow you to create content that is truly relevant to prospective buyers because a piece of content that is 2,000 words long has to include a lot of information about the product being promoted.
In that sense, these product centered articles are then perceived both by your visitors and Google as buyer’s guides, which complies both with Google’s own requirements for quality content to be relevant and with your visitors’ desire to find help with their purchasing decisions.
That takes us to the third factor in play here, which is reducing the amount of time that it takes a buyer to jump to the checkout once they see a product link or image for the second or third time. Now, to achieve this you will need to highlight the pros and the cons of the product in the article promoting it.
And you have to highlight them at the beginning. This creates the effect of informing your leads on the things that they want to learn about the product right before they get to read the entire article, making them very likely to skip the article, click through an image or link, make the purchase, and then coming back to keep reading in anticipation.
This is possible because they will unconsciously realize that the article is long and that they can simply keep reading about the product that they just decided to buy right after they check out, to build up on the excitement in anticipation of receiving the actual product.
Also, longer content allows you to make it future proof because it helps you to build up authority. Speaking of which, we highly recommend you to print the following statement and to paste it on the wall behind your computer so you can see it every day:
Now, this is where most marketers will recommend you to focus on getting on the paid advertising bandwagon, but like I said before, Amazon affiliate marketing is different, and generating traffic sources takes a different approach.
The best way to create a permanent source of traffic is by creating a series of lists with evergreen content, by which we mean content that stays relevant over time.
These are lists that you have to be updating on a regular basis to always attract traffic through a very specific set of purchase based keywords which include the following keywords:
“Best on a budget” (Such as “Best budget wireless headphones)
The good news is that keeping these lists updated is as easy as going to the Amazon marketplace and sorting through the best sellers list on your niche category, by sorting through the products with the highest buyer review scores and also sorting through the lowest priced items in your niche with the highest scores.
Now, the science behind these updated lists is that it is pretty easy to rank on the first page when you use keywords such as “cheap” alongside a product based or niche keyword as they have very high search volumes on a monthly basis.
In order to keep these lists bringing you fresh traffic all the time through search engine queries is by creating a separate category page on your site. Remember that each product that you insert on your “best of” lists needs to have its own long form product based article that you can redirect to from your list.
Follow these strategies and you will be giving yourself the very best chance of running a successful online Amazon affiliate business. So what are you waiting for? Find your niche, source your items, setup your website and create some great content and by leveraging the Amazon marketplace you can tap into a huge market. So, get started today and keep on working on your Amazon niche sites and your business will blossom. Good luck.
Having a significantly functional and cool looking website is a must when it comes to any online niche affiliate business, and it is especially true for Amazon affiliates because having a nice, clean online presence is a requirement to be a part of the Amazon Associates program.
And despite what you may think, having a functional, cool looking affiliate website doesn’t have to be difficult or expensive, at least not at the beginning. When you are just staring out you may not have a lot of money to spend on fancy websites, so you will ideally want to start with a cheap alternative that will allow you to focus on turning a profit while you grow your niche website without you having to drain your budget from day one.
This makes smart business sense as it will give you plenty of room to save up money to invest in the future of your affiliate website as your business grows, which can take you from one to five months, depending on how much time and work you are able to put in to promoting your new niche site.
OK, now you understand that you DO need a niche website as the center of your niche affiliate marketing business, there are two basic stages involved in creating the ultimate Amazon Affiliate website on a shoestring budget.
The first stage is to simply create your Amazon Affiliate website without worrying about getting every bell and whistle. You need to simply have a website where you can insert your niche content and your affiliate links.
This first stage requires you to invest in two elements: hosting and domain. The cheapest type of web hosting is shared hosting. We recommend you to buy a shared hosting plan that you can pay on a monthly basis to a hosting service provider such as HostGator (warr.us/hostgator). Shared hosting plans can go as cheap as $4 a month, and they will work well enough in the beginning.
I will also give you another hosting provider that you can look at if for some reason you don’t want to use Hostgator. I have used both of these companies with no issues so the preference is up to you. The other hosting company I use is Bluehost (warr.us/bluehost) so pick your host and move on to the next decision 🙂
You will also have to buy a domain name for your website. Your domain name is simply your website address and you can also buy your domain name from HostGator, but I would suggest you use another company. This makes sound business sense as you don’t necessarily want to keep all your eggs in the same basket, so I always recommend buying your hosting and domain names from separate companies. I tend to use Namecheap (warr.us/namecheap) for all my domain names as they are cheap and extremely reliable. Now, acquiring a domain name looks as simple as coming up with a name and selecting the cheapest domain extension available, but there are some rules to follow.
First, don’t be tempted to use “exact match” domains for your domain name. Exact match domains are domain names that are made up from a combination of the exact niche keywords that you will target on your website, such as selecting the “cheapelectronicreviews.com” as your domain name.
It doesn’t only look lazy on your part, but it won’t help you to reach a top placement on search engine results. Lots of marketers use exact match domains for that reason, but the truth is that Google and other search engines caught on to that trend a few years ago and updated their search engine algorithms to ignore exact match domains for SEO.
So the best approach is to come up with a brandable name that isn’t an exact match of your target keywords. After you make up your mind about your domain name, you will have to select a domain name extension.
Selecting the .com extension for your domain name is the way to go hands down, but it can happen that your domain name is not available as a .com. In that case, select the .net extension. If it isn’t available as either extension, we recommend you to come up with a variation of your domain name until you find it available as either .com or .net.
That is because those two top level extensions are the most recognizable ones, and because newer extensions such as .club don’t look attractive to any audience. Many websites get passed by as novelty websites when they sport such domain extensions, so stay away from them.
Now, once your website starts growing and getting more and more traffic, you will have to start making some changes to it. This second stage of the process will require you to invest in a hosting plan that can make your affiliate website faster, to invest in a premium theme for your website and to invest in an SSL certificate.
Now, most hosting service vendors will allow you to do such upgrades easily, and our recommendations are as follows:
Upgrade your shared hosting plan to a dedicated hosting plan. Ideally, you should upgrade to a WordPress dedicated hosting plan, as WordPress is the best content management system available for affiliates.
Buy a nice looking theme for your affiliate such as “Kingdom by Woocommerce” WordPress theme for Amazon Affiliates (warr.us/kingdom).
Buying an SSL certificate is recommended, but not mandatory. This will add an extra layer of security for your website, and it looks good on the address bar!
We recommend you to also use WordPress plugins to supercharge your Amazon Affiliate efforts. So far the best one available is the “EasyAzon” plugin, which will allow you to search for Amazon products to post on your website right from your website’s editor and to redirect region specific visitors to their respective international Amazon marketplaces on autopilot.
Using the proper set of keywords is crucial for any kind of affiliate business because, unlike ecommerce, the idea behind an affiliate website is for it to be found through search engine queries and results in order to increase its search engine ranking.
Keywords play a huge role in increasing your search ranks alongside quality content and loading speeds, but more importantly, they get your amazon affiliate site to rank higher for popular keywords that are related to your site’s niche and the topics discussed in there.
Ok, so you already know that most of the relevant keywords on your site are going to be product related, and to that you have to add purchase based keywords as well. From now on, think of your target keywords as a combination of the two. An example of this combination could be “best cheap refrigerators”, where “best cheap” is the purchase based keyword and “refrigerator” is the product based keyword.
Now you will need to use a keyword research tool such as Google’s own “Keyword planner”, which will allow you to enter your target keywords and determine their search volume and data including their average monthly search volumes, their rank, and their competition.
Once you determine which ones are your target keywords, you will have to do some research around them to optimize your chances to outrank other sites using them. The first step is to use those keywords on Google.
Now, instead of focusing on results from the first page because you already know that the keywords used on sites hitting the first page of results include the ones that you just used, you will need to check sites targeting those same keywords that are on the second, third and fourth page pages of results.
Why would you do this? Because you can then look for other long tail keywords on those sites that are related to your target keyword and use the keyword planner to determine their search volume and data. If some of those long tail keywords have high search volumes, from 500 and upwards, you can use them on your content in order to rank higher.
The real science behind this little known strategy is that you can leverage the search volumes of these keywords by creating better content around them, which will undoubtedly redirect the traffic from those low ranking websites to your website, vastly increasing your organic outreach and your rank in a couple weeks or less!
OK, that’s it for part 2. In the final part of this mini-series we will look at creating the content for your website that will encourage people to buy through your link, and a quick way to keep this content fresh for your visitors. See you next time 🙂
Starting any type of online business represents a leap of faith for many people and affiliate marketing is no different. Normally, this is NOT because it looks like something that is particularly difficult to do or understand, but because it is something that apparently looks so easy that it seems impossible to not succeed at first glance.
But the truth is that the affiliate marketing business model is not only a way of turning a profit, but you can actually make a good living from it if you put in the work (the same as in any business venture). Many novice marketers can become put off by the time that it takes for them to drive traffic to their affiliate offers and to see their first few conversions. This often results in them convincing themselves that low profit volumes are all there are for affiliate marketers, yet many others have moderate success and keep their affiliate activity going.
The good news is that you can easily go from moderate to pro by leveraging the pulling power of an online behemoth, namely Amazon! By introducing the Amazon Associates program into your affiliate marketing efforts and by applying certain strategies anyone can become a very successful affiliate marketer in a relatively short space of time.
One of the attractions of affiliate marketing is that you can get started immediately; you don’t need to spend time or money creating your own products. Just find products that you can promote as an affiliate and direct people to these offers using your affiliate link so that you can get paid if/when they buy, and by leveraging the Amazon marketplace, you have a huge potential market to target!
So, where do you begin? Well the first thing you need to determine is the niche you are going to be targeting and serving and that is what we will be covering in the rest of this article.
What is the first thing that crosses your mind when you realize that you need to buy something? Let’s elaborate by revisiting a real-world scenario as our example, so let’s say that your 5 year old niece is coming home for a holiday and that you need to get her a gift.
What do you do about that? You go to the toy store downtown, or to the closest one to your house. Or perhaps you go to the one that you know would offer you the best prices, or to the one where the staff knows you and are willing to give you the best, most honest advice about what to gift to your little niece.
There are two takeaways to pay attention to in this particular scenario:
The same thing happens when you decide that you want to purchase a new car, or a new kitchen, or the newest high definition TV. You need a little help from an informed sales representative to make an informed purchase that you are not likely to regret later.
That is the exact same process of the affiliate marketer, who builds a website which serves as an informed middleman for people looking for information about products that they want to buy. When the affiliate website successfully talks people into buying a product through its content, it earns the affiliate money.
And just like an electronics store would only sell electronics and hire someone who knows how to talk and sell electronics, an affiliate website needs to focus on a specific niche. An affiliate website promoting video games and bathtubs would look as bad as an electronics store selling novelty items.
The idea behind creating an affiliate website is, like we said, to talk people into buying products through affiliate links, but that doesn’t mean that you have to populate your affiliate website with all kinds of affiliate links spread throughout random content in the hopes that people will click through by chance.
The truth is that this strategy is doomed from the beginning because websites that talk about everything are exhausting to navigate. The best approach is to simply pick a product niche that you either like or have no problem writing about and then go from there.
Remember that you have to act as middleman between a buyer and the amazon marketplace, and as such you will need to make their purchasing decisions easier, so liking or knowing the products that you promote on your affiliate website will make it easier for you to recommend the products.
Once you have picked up a niche, go to Amazon.com and search for products in that niche that meet the following criteria: products that are low priced but that sell like hot cakes, and high priced items that are popular even when they don’t sell as much as lower priced products.
This is because you have to promote products that sell well enough as to leave you with a healthy amount of revenue at the end of the month. Try not to narrow down your offers too much because you will end up slowing down your profits.
To give you an example, let’s say that you decided to promote trendy, entertainment based electronics. In that case, you will have to promote products that are lower priced but sell constantly such as newly released video games and higher priced equipment such as thousand-dollar TV sets.
Yet if you decide to promote rare collector stuff only, you’ll be narrowing down your niche too much, so don’t do it unless you dedicate a separate section for that stuff on your website, or if you have an affiliate website that makes you enough money as to allow you to create a separate micro website dedicated to rare collector stuff.
OK, now that you have decided on your niche, you will need somewhere to promote it. You will need a website to create content, write reviews etc. to tempt visitors to purchase your recommendations through your affiliate link and we will cover this in part 2 of this mini-series 🙂