Content Marketing

Do Blogs Still Work

Do Blogs Still Work?

Do Blogs Still Work?

The question “Do blogs still work?” is one which gets asked a lot and the answer is quite simple.

Of course, they do!!

Put it this way; providing good high-quality information is exactly how to earn the favor of the search engines, which have the potential to make or break your business.

Most businesses and entrepreneurs are all too aware that ranking on Google and other search engines can help their bottom line, and there’s no denying that this is a simple fact of doing online business.

And since it dominates 75% of the global market share it’s best to focus all your efforts to rank on Google above all else.

So, how do blogs play into this?

Well did you know that 47% of buyers view 3 to 5 pieces of content before engaging with a sales representative, and companies with blogs tend to get 67% more leads than those who don’t have an updated and optimized blog.

And being found easily in the search engines is obviously going to play a key part in people finding your blog posts.

You could have the most amazing content on the internet but if people can’t find it you are wasting your time.

SEO, or Search Engine optimization, is a very important strategy when building your blog, especially off page SEO strategies, and these are continually evolving along with any updates to the Google algorithm.

Sometimes businesses just aren’t clear on how content production can lead to lead generation.

The simple answer is, as stated earlier, people will need several exposures to you and your content before they feel comfortable parting with their contact details or their cash.

Building up trust and authority status is crucial to your success, and a blog is an extremely powerful tool at your disposal, to build credibility and showcase your expertise.

Your blog content should be your best stuff. Some will balk at giving away their best content for free, but that is what it takes to be successful in the modern online world.

So, are you still wondering “Do blogs still work?” Hopefully not, and here are some simple tips that you can use to optimize the way your blog will work for you.

These are easy to do, and you can get started right away; many are common sense, but you will be surprised that many blog owners are not doing them correctly, and that means you can get a competitive edge over them by following them.

OK, on with the tips…

Focus on quality rather than quantity

Going back a few years ago, short sub-500 word articles were the best type of article to write to gain a high ranking on Google, but those days are long gone.

Longer posts are much more favoured today and when I mean long, these articles can be over 3000 words, which is like a small ebook!

The focus is on high-quality information going deep into a topic that can really help your readers with their problems.

Don’t think you can just waffle and stuff keywords into your articles as you will be penalized.

Write with your reader in mind and you can’t really go wrong.

So, long high-quality posts are what is really required today to rank highly on Google, targeting long tail, “buyer intent” keywords which are MUCH easier to rank for.

Having a content calendar/schedule is a great tactic to use to try to instill the habit of creating content regularly.

Some will say to write daily, some weekly, some monthly!!

The truth is, there is no right or wrong answer, but you must be consistent.

If you can only manage to write one article a month, that’s fine. Never sacrifice quality for quantity.

Once you have started writing your post you can move onto the next tip…

Encourage Engagement With Your Readers

When you are writing anything on your blog, try to write conversationally; use you and I in your writing i.e. talk to your reader one-to-one.

This really helps to create a connection with your readers. Don’t try to be aloof as the subject “expert” but rather try to position yourself as a fellow traveler.

This is much more engaging for both you and your readers.

Remember, all you need to be considered an “expert” is to know a bit more than your target audience; you don’t need to know everything, and this may even alienate some people as they may feel that you are out of reach.

Also, try to use stories if at all possible as these are incredibly engaging and powerful.

Another engaging post is a case study, and this also shows the readers proof that what you are writing about works.

If you allow comments on your posts, respond to all your comments as soon as is practicable for you. Having a dialogue is incredibly engaging for the reader involved but is also another indirect form of social proof.

So, now you have readers looking at your content. Let’s move on to the next tip…

Add A Call-To-Action

You should always write a blog post with the end goal in mind, whether it is for the reader to opt-in to your email list or to get them to click through to your offer.

Also use widgets to add opt-in forms or calls-to-action on your sidebar or use pop-ups and/or exit pops.

I can’t stress this enough; don’t just write a post for the sake of writing as it is a waste of time; after all, you are in business to make money and if you have people consuming your content, it is an ideal opportunity to get them to sign up or monetise them.

If you are recommending products or services in your posts and link to them, try to ensure that it is an affiliate link so you can gain a commission if they do click through and eventually buy.

You may be uncomfortable using more intrusive forms such as the pop-up, but they do work, as long as any offer you are showing them is highly congruent to the post they are reading.

Working in tandem with the call-to-action is our next tip…

Use Content Upgrades

What is a content upgrade?

Well, basically it is another chance to further encourage your readers to sign up.

And, because the focus is on longer posts, a very quick and simple content upgrade to offer is a copy of the blog post in downloadable pdf format so they can read offline or at their convenience.

Other types of content upgrades that work well include checklists, video, audio etc.

Video/audio doesn’t necessarily mean just having a video or audio version of the blog post; it could also be some complementary training that enhances the information in the blog post.

Get creative and you can have many opportunities to capture your readers email address.

If you are going to offer a pdf of the post, then a really quick way to do this is to use either Post Gopher (a WordPress plugin) or, my personal favourite, Designrr. Both of these tools can produce a pdf version of the blog post, but Designrr allows you much more flexibility to customize the end result.

Using calls-to-action or content upgrades aren’t the only way to engage and entice your reader to sign up. Now you can have your very own personal assistant on your blog, leading on to our next tip…

Start Using Chatbots On Your Blog

Messenger chatbots are hot right now and have super high engagement and you can quickly use a service like ManyChat or MobileMonkey (you can use the free versions to begin with although the Pro versions aren’t that expensive).

When you have signed up you can use the service to install a small snippet of code on your website that will allow a custom chatbot to show on your blog; cool. eh?

Both Manychat and MobileMonkey work specifically with Facebook Messenger and have incredibly high engagement, and there aren’t that many blogs doing this at the moment, so it is definitely something worth looking into.

So, there are 5 ways to ensure that your blog is still relevant today and in the future.

Implement them and you will be able to answer anybody asking you “Do blogs still work?” with a resounding “Yes!”


As a bonus, here are 4 reasons why blogs don’t work.

When you look at blogs that are failing, there are normally some common reasons that keep popping up and these are summarized below.

Again, there is a lot of common sense here, but these things can be easily overlooked, so refer to this list often so you don’t fall into any of the traps that could be hampering your success.

A lack of basic SEO resulting in poor ranking

This blog post is NOT about SEO, but you really need to be doing the basics to give your blog an SEO boost.

On-page SEO, such as having a keyword rich post, having your main keyword in your post title, using internal links (if appropriate), optimising tags in any images used, using Yoast SEO plugin (if using WordPress) etc.

Off-page SEO is more important for ranking, and involves building backlinks to your blog, using broken link strategies, reaching out to influencers and guest blogging etc.

If these things aren’t in place, the chances are that your blog won’t rank, which means that few, if any, people will see it and no additional lead opportunity will be created, which, of course, will result in zero new sales.

Blog topics not researched or strategically created. 

Serious question:

How can you know what topics are getting searched the most and are most relevant to your company if you’re not doing keyword research?

Writing blog posts with no target in mind is completely pointless.

You must do your research and find out what people are typing into Google to find the information that you are trying to give them.

As I said earlier, go for the low hanging fruit by targeting long tail keywords e.g. “How can I lose weight in the next 7 days?”

Targeting these keywords will result in less competition, thus making it easier to rank for, BUT it must be a keyword that people are actually using!

Lack of understanding of the customer avatar and journey. 

Some entrepreneurs don’t realise that people are reading their blog posts long before they ever converted. As stated earlier, it takes at least 3-5 exposures to your content before a reader will trust you; in all honesty it’s probably more like 7 exposures.

Along with keyword research, you should’ve already done your niche research and know who your ideal reader (and thus customer) is, and ALL your content should be written with this person in mind.

You also need to be able to analyse and track visitors to your website so you can see which post are working and which aren’t.

Without this kind proper analysis, it’s unlikely to know which blog posts actually led people to fill out a form or were part of leading people to fill out a form, so all the blogs were marked as a waste of time.

Lack of a coherent content promotion strategy

Even if you have done all of the above and you do have a wonderful blog that is based on keyword research and properly optimized you still need to promote the blog to your audience.

In all honesty, writing and publishing a blog post is only half the battle.

Without thinking about the different avenues to connect users to your content, your blog is only going to reach a fraction of your audience.

If you have an email list (and this should be your number one priority when building an online business) you should be emailing them and letting them know that you have just published a new blog post.

You should also share every blog post on your social media channels; share to Facebook, Instagram and Twitter at a bare minimum.

OK, there you have it. You now have 5 ways to ensure that your blog is staying relevant, and 4 things to keep an eye on to ensure that you aren’t sabotaging your success and not ranking as well as you could.

All there is to do now is to start cranking out that content…

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How Can I Start Blogging

How Can I Start Blogging?

How Can I Start Blogging?

So, you have decided to use a blog to help you with building your business, expert status and brand awareness. Good for you; this is a wise decision.

However…

Here’s the truth about 6-figure blogging:

While blogging can be automated (eventually), you shouldn’t expect income to be passive from the beginning; this is simply unrealistic and a mistake that many aspiring entrepreneurs/bloggers make. You’ll have to work at it, especially when you are just starting out and trying to launch your blog and build a platform that you want to be recognized for in your market.

When I first started blogging, I was spending 30-50 hours a month creating content, converting visitors into email subscribers, and selling products and services (none of which I created myself – I started by focusing entirely on affiliate marketing i.e. I was promoting other people’s products for a commission. I did this because it was -in my opinion- the quickest way to be able to monetize my content).

While I eventually outsourced a lot of my content to skilled writers, I still spend time evaluating advertising options, reviewing products that I can promote, building my mailing list and creating ad campaigns to boost traffic and keep my blogs in the forefront of my audiences’ mind.

The point I am trying to make is, while you can delegate many tasks to a team, such as content creation and even marketing, you will want to be directly involved in the initial building phase.

This is your brand, after all.

You need to make sure every piece of content has your voice, carries your message and represents your business in the best possible way.

No one will ever be as careful and professional with building your blog as you will be, right? So, dig your heels in and commit to spending the first few months building your blog from the ground floor up.

Then, and only then, should you begin to think about creating a team that will help you manage your blog and eventually, expand into other avenues with other niche-based blogs (if you choose to do that).

Again, you really need to understand that blogging is not a hands-free method of making money during the INITIAL stages. You must be prepared to put in some time and effort if you truly want to succeed.

But the good news? Your hard work will pay off.

So, how can you start blogging? Well, it is very simple to start and there are 5 distinct phases to getting your new blog up and running.


If you want to have a surefire way of setting up your blog the right way, grab a copy of my FREE “Starting A Blog Checklist”

The 5-Step Formula

Like I said, setting up a blog isn’t difficult and can be done by pretty much anybody. Yes, there is a bit of “tech” involved but it isn’t too hard to work out yourself (Google can be your friend if you do get stuck).

While there are countless reports and articles that over-complicated the process of making money with blogging, here’s a basic overview of how it’s done:

1: Create a blog and register a memorable domain.

Avoid remotely hosted options. You need to be in full control of your website so you can take advantage of all the different revenue options with no limitations (or other people’s advertisements). You need to buy hosting and you have a number of options (such as A2 or Siteground) so shop around for the best deals. You will also need to pick and buy a domain name and I suggest Namecheap for these. WordPress is the most popular blogging platform by far as it is free and incredibly customizable by the use of plugins and themes. My favourite theme is Socrates (it is a paid theme, but it is so versatile and quick and you will always get much better support with a paid theme as opposed to a free one, but the choice is yours).

2: Write (or outsource) killer content that will generate traffic.

This content needs to be extremely high-quality, targeted and informative. All meat, no veggies.

A good place to find writers is Iwriter and the thing I like about it is that you can see the article first before paying, so if you don’t like it you can reject it.

3: Convert your visitors into email subscribers so you can build your list.

A newsletter is key in building a successful blog online.

Scratch that; a newsletter is essential to be successful in nearly ANY market online. You will never make as much money without one.

Use a plugin or tool such as Thrive Leads or Conversion Gorilla to add sign-up forms and pop-up boxes to your blog.

4: Communicate with your subscribers regularly.

Build rapport and trust. Nurture relationships with your market. This is where you can build a recognized brand as an authority in your market and set yourself apart from the competition (especially those bloggers who aren’t doing this!). To do this you will need an email autoresponder. Popular ones include Aweber, Get Response, and my personal favorite, Active Campaign.

5: Sell products and services to your audience

This is a key strategy for monetizing your blog and also your newly cultivated newsletter. If you want to start with affiliate marketing, you can look for products and services in your niche and see if they have affiliate programs and sign up for them.

If you are in the Internet Marketing or Make Money Online niche, you can sign up for an account at places such as Clickbank, Warrior Plus and JV Zoo and promote a number of products from a host of vendors.

Just be sure that if you are going to promote something, that you either use it yourself, or you have tried and/or reviewed it and you believe it to be worthy of your audiences hard-earned cash.

NEVER promote something just for the money because if you promote something that is poor quality, you can quickly lose the trust of the people you are serving.

So, those are the 5 steps in a nutshell.

Sounds easy enough, right? It is. But it will take time.

The key is to be patient in the initial stages, and once you are up and running, you need to be consistent.

How often should you be adding content? This is a difficult question to answer, but I suppose I would say to upload content as often as you can. If that means once per day, great. If that means once per week, that’s fine too.

Just keep on going and eventually you will start to see some traction and this will give you a little bit of motivation to keep going.

When blogging, you are in it for the long term; it is not a quick win strategy. But you will build authority in your niche and could become the go-to person when somebody has a problem, and that is a great place to be.

Good luck… now go buy that domain name…

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How To Make An Ebook Fast v2

How To Make An Ebook Fast

Content marketing for 2019 and beyond is really hot and only going to increase. Creating quality content regularly and quickly can be a real challenge, so it is important to work smart and ensure that any piece of content you create is made to work for you in a number of ways.

You can create video and audio from your blog posts, articles and emails and vice versa so you can allow your website visitors to consume your content in whichever medium they prefer.

The thing is, having an eBook with your name on it is an incredibly impressive business card and adds kudos and credibility to you within your niche.

So, what is stopping you from writing your own eBook? And how do  you make an eBook fast?

Are you stuck for content? Well, if you’ve been writing blog posts and articles for any length of time, think again! And here is how to create an eBook fast in 5 steps.

Create Your eBook From Existing Content

As well as re-purposing content into blog posts, video, audio etc. you can also use them to create an eBook.

Want a quick lead magnet? Find 1-3 quality blog posts on that topic and use them to create a short report that you can give away in exchange for an email address.

Add a few more posts to your eBook and you could easily have a low-cost but high-value “tripwire” offer on your hands.

I think that we often tend to over-complicate these things, but it doesn’t have to be difficult. As long as you are creating content that is of interest to your audience, this tactic of collating blog posts is a very quick way of creating a good quality eBook that you can either sell or give away.

Once you have your articles ready, you can add them to your eBook in a natural order so the text flows from one article to another. Think of the articles as chapters of your eBook to determine the optimum order.

Write a brief introduction to tell them what the eBook is about and what they can be expected to learn and the valuable take-aways after reading it.

Now, all of this can be done with something like Microsoft Word, but if that feels like it may be overwhelming, then you can use a fantastic tool called Designrr. This is designed to create stunning lead magnets and content upgrades from your existing content super quickly and is well worth checking out.

Monetise Your eBook

 

If you are recommending tools, products or services make sure that you are using your affiliate link if they have an affiliate program. That way you may be able to monetize your eBook to by recommending good tools that you know will help them.

 

 

Design Your eBook With Stunning Visuals

If your blog posts or articles have images make sure they are incorporated into your eBook to make it even sexier. If you don’t have graphics, then use tools like Youzign (paid) or Canva (free) to add images. If you want to use high-quality stock photos, you can either use sites such as DepositPhotos (paid) or Unsplash and Pixabay (free).

You may also want to incorporate more design elements into your eBook to make it stand out from most boring white pdf’s. You can add background images, watermarks and headers/footers with links to your website to help with your branding.

As I have said before, all of this can be done with something like Microsoft Word, but can feel a little overwhelming, so do take a look at Designrr as it has been specifically designed to quickly create beautiful looking pdf’s from blog posts, articles and Word documents and it is very quick and easy to use.

Creating Your eBook As A PDF

Once you have finished designing and formatting you can create your pdf. This is the simplest way to publish your eBook. It’s an easy step to overlook, but extremely important that you don’t.

Exporting your eBook as a pdf will ensure that your content and format cannot be edited by other users. If you fail to convert an editable document into an uneditable one, your content can be distorted or misused by visitors. It is pretty simple nowadays to create a pdf version of an eBook. If in Word you can “save as pdf” and if you are using Designrr, that will generate the pdf for you too.

Marketing Your eBook

 

OK, now you have your eBook. The final part is to promote it.

After all, you’ve put a lot of time into writing, editing, and designing your eBook, but if you don’t promote it, no one will read, or even see, your eBook.

 

 

Squeeze/Sales Page

Creating a squeeze page is vital so you can send people to it and capture their email address in return for your eBook. If you are selling your eBook then you will need to create a simple sales page with a buy button linked to a payment processor such as PayPal so you can take payments.

There are many page builders out there to suit any budget. My personal favourites include Convertri and Click Funnels. They all have free trials, so you can try them out to see which works best for you.

If you are using WordPress for your website, your theme may include various templates for creating squeeze/sales pages. Good examples include Thrive Themes, Socrates and OptimizePress 2.0.

Tip: Try advertising your eBook on your website homepage with a link to its landing page.

Social Media

Social media is a fast and easy way to promote your eBook and is pretty much an absolute must these days.

Take snippets and quotes from your eBook and post then on FaceBook and Twitter. Maybe create an image with a quote and post this on Instagram and Pinterest.

The possibilities are endless, only limited by your imagination.

So be creative and schedule regular posts to spark interest in your eBook. Be sure to provide a link to your eBook in these posts so viewers can easily access it.

Tip: Why not create social media share buttons within your eBook to encourage readers to share on their personal social media profiles?

Tip: Learn how to pin a Tweet on Twitter and then pin your eBook at the top of your Twitter profile to maximize exposure.

OK, there you have it. A complete strategy to create an eBook super quick by using content you have already created. Writing an eBook from scratch may appear to be overwhelming, but by using content you have already created, this makes it so much easier. And by using a tool like Designrr to pimp your eBook, you are virtually guaranteed to stand out from the rest of the mundane same-looking eBooks out there.

So, get cracking and you’ll have an eBook that’s engaging, sparks conversation, and totally rocks in no time at all.

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Content Marketing Explained How To Write Content That Converts

Content Marketing Explained: How To Write Content That Converts!

If you’re just getting started in blogging, it’s easy to get frustrated when you don’t see immediate results. But like anything, it can take a little time to get things rolling. It’s important to be patient in the beginning, because the quickest way to fail is to give up too soon!

When it comes to successful blogging, consistency is key.

Fortunately, there are simple, yet effective ways to dramatically increase the amount of traffic, subscribers, and revenue from the start, while also decreasing the time and energy spent managing your blog.

There is no better way to stay motivated and focused than by seeing results from your hard work, and that is exactly what you’re going to experience when you follow the techniques below.

Blogging is ALL about content and you must be producing content on a regular basis. You should ideally be producing 1-2 blog posts per week, but if that is too much to begin with, then aim for at least one per month.

And make sure that this is good, high-quality content that people would be willing to pay for. This should be some of your best stuff.

Many novice marketers get a bit squeamish about publishing their best content for free, but if you do this, your readers will thank you for it and be much more likely to buy from you. And yes, that includes the content that they have freely available to them. This happens because you have put the first and helped them.ext in panel

It goes without saying then, that regardless of your niche, you’ll want to write content that solves a problem and helps your reader achieve their goals. 

When creating content for your blog, you want to focus on 2 things:

  • Educate
  • Empower

Every post on your website should do one or both of these things. 

If you are writing how-to style posts that provides readers with a step-by-step process to completing a task, or accomplishing a goal, you are educating.  If you write a blog post that offers insight such as a personal story of success, case studies, or motivational-style posts, you’re empowering your audience.

Content that either educates or empowers is the easiest way to create posts that become sticky.  This means that you’ll be able to encourage visitors to return to your website again in the future as well as to subscribe to your feed or newsletter.  It’s also one of the easiest ways to create share-worthy content and to position yourself as an authority in your market.

Another thing to consider when writing content for your blog is to focus on evergreen content.  That way the content you post today should still be relevant months from now because it doesn’t become outdated quickly.  This will cut down on the time you spend rewriting or revising content and prevent you from having to remove content that no longer provides value.

Start by jotting down links to the top 10 authority blogs in your niche market, and then spend a bit of time evaluating the type of content they are offering, especially posts that have a high level of engagement.

Look for things like:

  • Commonly asked questions posted by your target audience.
  • Posts with a high number of comments or likes.
  • Posts with the highest number of social shares.

High quality, informative and unique content is the key to your blog’s success.  It’s what forms the foundation for your entire business, but it also is the driving force behind turning that traffic into subscribers.

Focus on building high quality content pages on your blog before you do anything else. You should aim to have 4-5 pillar posts before you start to drive traffic to your site. That will give your visitor’s enough reason to return to your site and to leave a positive impression in the mind of your target audience.

When it comes to the length of your content, search engines prefer longer blog posts that provide informative, original content, so try to write posts that are at least 1000-1500 words in length.

Think this is difficult to do? 

It’s really not.  Start out by creating an outline for every post and then add in images, bullet points and sub-headers that break up the content into digestible sections and keep readers glued to the page.

Whenever possible, try to write how-to or step-by-step style posts. Not only are they easier to write, but they’ll provide actionable information that your readers will love. Lists are another quick and easy way to produce a high value post that will help your readers.

Don’t be afraid to link to other bloggers!  Not only is this a great way to provide additional value by guiding your readers to other resources that may help them, but it’ll make it easier for you get on the radar of authority bloggers in your niche market.

The goal is to impress your readers so much that they return to your site again and again because they know you provide value, and are a reliable source of information.

I cannot stress enough about consistency here. Content marketing is a proven strategy but it doesn’t happen overnight, so you need to be willing to wait for your hard work to pay off. 

If you don’t want to solely rely on organic traffic, you can easily use some paid advertising (best via Facebook or Google Ads) to drive people to your best blog posts.

If you are doing this, then you definitely want a call-to-action on the blog post in question. In fact, I would go as far to suggest that ALL your blog posts should have some call-to-action in them. This could be to sign up for updates, go to a squeeze page or sales page, or to click on affiliate links in your post.

Get your content marketing plan right and you can make a serious amount of money by producing high-quality, high-value content that really solves a problem for your audience, and by adding a good call-to action, you can grow your subscriber list and monetize your hard work.

Start your content marketing plan today and see what happens; hopefully you will be very pleasantly surprised.

In the next post, we will look at choosing your primary traffic source, so until then…

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Content Creator Blog Post

Why You Should Be A Content Creator And Not A Marketer

Labels are important. Most important are the ones that we give ourselves. How you define yourself will color the way you see yourself, and this in turn is going to influence the way that you interact with others, your happiness, your confidence and much more about you.

This is particularly true for people who are entrepreneurs and  internet marketers. If you’re someone who works online, then you will be doing something that isn’t easily defined and that many people won’t really understand. What is it you do again? How do you make money without leaving the house??

And it also changes the way you feel about the work you do and the kind of path that you will end up pursuing.

But here’s a thought; have you ever considered shifting the way you describe yourself away from ‘internet marketer’  to ‘content creator’ instead?

Yes? No? Well here are a couple of reasons  why you should be a content creator and not a marketer.

What’s in a name?

You might be wondering how you can just go ahead and change your label if you’re still doing the same job. Isn’t a content creator something entirely different from a digital marketer?

Well, not really! In all honesty, they are essentially the same, but the perception is very different.

These days, content marketing is the most effective option for any brand wanting to increase its visibility and status online.

Content marketing is necessary for SEO (because SEO is predicated on having content for Google to crawl) and it is synonymous with social media marketing (because one of the most important aspects of social media marketing is sharing content through your various channels).

And if you’re a content marketer who creates articles and videos for a blog, then chances are that you have the precise same goals as the marketers: getting your content seen.

The only difference is that a content marketer is someone who puts the ends first, whereas the content creator puts the quality content first. They put the value first. The content creator builds a brand and then promotes that brand with great multimedia content.

The marketer on the other hand looks at the market and asks how they can make money…

Why being a content creator is better for you

The thing is, the content creator – ironically – actually often makes more money.

That’s because they have a brand they believe in and they are putting more work into their content.

Both these things are not lost on readers who will end up wanting to spend more money as a result. And thanks to Google’s more recent changes, they’re not lost on the search algorithms either…

Then there’s the fact that content creators are happier. Why? Because they are working on something they love.

Success doesn’t come online quite as quickly as some marketers will have you believe. It takes a lot of time and even more work.

If you’re going to avoid letting this crush you and make you miserable, then you better ensure that you are doing it for the love and not because you have to!

Think about all the most wealthy and famous people online. How did they get there? From pedaling ‘make money’ eBooks? Or by creating an amazing YouTube channel and sharing a vibrant personality and talent for writing and production?

Content creation and marketing go hand in hand and rely heavily on each other, but by labeling yourself as a content creator rather than a marketer will change peoples perception of you, but perhaps more importantly, it may change your perception of yourself and that is priceless!

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Content Curation Tips Blog Post

Content Curation Tips

Content Curation Tips

Whether or not you created or curated the content for your website – YOUR #1 goal was to attract and retain readers. Getting and keeping readers is the name of the game!   It doesn’t matter if you use your website to sell your own products and services, or if you sell affiliate products. It doesn’t even matter if you profit from advertisers like Google Adsense.   

THE NAME OF THE TRAFFIC GAME IS… GAIN AND RETAIN!   

 

All of the content you utilize will help you attract new readers – but without a retention strategy (even if your content is awesome) it will be difficult to get your readers to come back again and again. There is simply too many other distractions on the internet to build a following of loyal readers without implementing a proven readership retention strategy.   

There are many proven readership retention strategies that you can choose from, which will prompt first time readers to come back to your website again and again.   

I’d like to discuss one of those strategies in greater detail today…   

The List:  

Even before social media, bloggers and marketers learned to harness the relationship building power of “The List” to grow their audience and profits.   

A simple “What’s New!” email from you sent out to a vast list of subscribers will boost the exposure of any new article on your website exponentially! You surely follow some of your own favorite topics – thanks to reminders sent via emails that are sent to your inbox.

Everyone does!

For example, I like to follow the progress of the “Solar Impulse” – the record-breaking solar powered airplane. I first learned about “Solar Impulse’s website” via a news article and was intrigued by the team’s solar powered flight endeavors. However, after not hearing anything about them for quite some time after they crossed the continental US I began to wonder what was happening to the team. HAD THEY CRASHED?

Worried, I did a quick Google Search, but I could not remember the name of the plane. Google search sent me in a million different directions – and it was only by chance that I discovered their website again. http://www.solarimpulse.com/

THAT EXACT SAME THING COULD HAPPEN TO A FAN OF YOUR WEBSITE! ONLY THEY MAY NEVER FIND YOUR WEBSITE AGAIN!

Thankfully, now I am signed-up to the Solar Impulse newsletter. Now, I can keep track of these aviation pioneers in my spare time by opening and clicking on their latest link at my leisure – from my inbox! I have revisited their website many times since then – all thanks to their email reminders!

YOU could encourage millions of fans to return to your website again and again, via email, as soon as you discover a strategy that collects the email addresses of first-time readers.

 

However, you may find that collecting email addresses from first-time readers – is no walk in the park! For example, I rarely give my email address to anyone because I don’t like getting spam any more than you do!

There has to be a very good reason for me to give away my email address. You probably feel the same way – and agree that most people do also.

That is why most successful websites will offer something special to potential subscribers (a bribe) just for signing up to their list. If you create the perfect bribe, you’ll have no problem attracting subscribers – and your list will grow like the weeds in my backyard!

What is the perfect bribe? It’s anything people believe is worth giving you, their personal email address to get! It could be…

  • An Informational eBook or Report
  • A Newsletter
  • A Coupon Code
  • Instant Access To Private Content
  • A Secret Link, etc. Many things can make for the perfect bribe!

However, you are not done – once you have created the perfect bribe. You also need a system that…

  • Showcases The Value Of Your “Bribe”
  • Collects Emails
  • Delivers The Bribe
  • Thanks Your New Subscriber For Signing Up!

Most importantly, this system needs to work INSTANTANEOUSLY and AUTOMATICALLY!

If you make people wait to receive the gift they have been promised, you can bet they will not readily become your #1 fan! That’s why to collect emails you must use an AUTOMATIC landing page system. Once upon a time, I would hire a graphic designer and together we would code an automatic landing page system from scratch. …Or I would buy an off-the-rack landing page software to create the landing page system. However, since the advent of HTML5 and with more and more people using different devices like phones, tablets, etc. to visit my landing pages – I’m finding it increasingly difficult make these pages work properly. That’s why I was delighted to discover the online landing page app: 

Landing Page Monkey’s landing pages…

  • Work on all browsers and devices
  • Don’t require me to buy or host another website
  • Doesn’t require me to write html/css code
  • Looks great, and is fully brandable and customizable!

Why not visit the “Demo” link at the website link I’m giving you below to see some of the example landing pages that this app has created. warr.us/LandingPageMonkey

While you’re at that website looking at demo pages, why not grab some of the giveaways they are offering? If you do, then you can watch how the entire process works and get a bunch of awesome gifts! In addition, while you are collecting all of those gifts it will help you to realize how you could have landing pages just like these awesome working examples! You’ll also see how these landing pages could help you build your list automatically!

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5 Even More Powerful Content Marketing Secrets

5 Even More Powerful Content Marketing Secrets

 

As I stated in my previous 2 posts, there is no single magic trick that will skyrocket your blog’s growth overnight. But fortunately for you, there are a lot of little things you can do, that when combined, will lead to steady continuous growth – the kind of growth that seems to take on a life of its own. In this final post in this series I will give you 5 more powerful content marketing secrets so you now have 15 tips that you can use to make the most of your content marketing strategy. If you want to take a look at the other 10 secrets you can find them here and here.

OK, without further ado, here are content marketing secrets 11-15.

11: Build Real Relationships with Your Fellow Marketers

Your fellow bloggers and marketers have the ability to send vast amounts of traffic to your blog. But before this will happen, you’ve first got to build real relationships with them.

This means reaching out and connecting without expectation of receiving anything.

Think of it as making friends because that’s exactly what it is.

If and when they later send you traffic, cool. But in the beginning, focus solely on building the friendship.

So how do you go about becoming friends? Here are a few tips…

  • Follow them on social media
  • Engage their content on social media with likes and comments
  • Share their content on social media
  • Leave valuable comments on their blog posts
  • Subscribe to their newsletter
  • Ask them how you can help them with whatever they’re doing at the moment. For example, you see a blogger talking about their latest product they’re creating and you’re a whiz at video editing – ask if you can help them edit their videos. Yes, for free.
  • Do interviews with them for your own blogposts, podcasts, products, etc.
  • Buy their stuff and let them know you bought it
  • Meet them on Skype, or for coffee, or at a conference

12: Open A Twitter Account, Connect It To Your Website And Get 1,000 Followers Fast

If you don’t already have a Twitter account, go ahead and get one for your blog.

Then focus on getting 1000+ followers in the first week or so. The key here of course is to get targeted followers, not just anybody. You want folks interested in your niche.

You already know who your target audience is. Now make a list of Twitter accounts they are likely to be following.

You can either find the Twitter accounts of your competitors to see who is following them.

Or you can do keyword-based targeting using an app such as: http://narrow.io/, https://statusbrew.com/ or https://www.crowdfireapp.com.

Use the ‘copy followers’ menu to add the Twitter accounts from your list. Follow those people who look like a good match. After a day or two, you can unfollow those who did not follow you using the same app.

13: Use Pinned Tweets To Increase Engagement

You can stick one of your tweets at the top of your profile page. Then when anyone visits your profile, they will see this particular tweet.

Make it a good one – something that points to your best or most recent piece of content.

Doing this is simple: Visit your Twitter profile and select the tweet you want to feature. On the bottom right of the tweet, click the three dots. Select “pin to your profile page.”

Refresh your page and you should see your new pinned tweet.

14: Use Embed Tweets In Your Content For More Engagement

Just one click is all it takes for your readers to engage with your posts when you embed your Twitter updates.

Plus, an embedded tweet is a sign of social engagement, further extending your Twitter reach. And it’s easy to do.

Simply login to your Twitter account, go to updates and select the tweet you’re going to embed.

Click on the three dots at the bottom right of your tweet. From the drop down menu, select “embed tweet” and just copy the code and insert it into your blog post.

15: Think About Using Buzzsumo To Get Your Content Shared (Paid Strategy)

Asking random people to share your content won’t work. But asking people who have already expressed interest in your topic AND shared content on that topic can work really well.

 

 

 

Here’s what you do:

Create a list of articles that are similar or related to your content.

On Buzzsumo, paste the links to each article one-by-one. Click on “View Sharers.” This will show you everyone who shared the content.

Yes, it’s a paid feature, but as of this writing you can try it for free.

Add these people to a list and approach them on Twitter.

Here’s where it gets tricky: If you send out the same tweet to too many people too quickly, it’s going to look like spam. Instead, create variations of your tweet and send them out over a period of time.

Your goal: To make contact with these folks, hopefully to become friends and get them to comment on and share your content.

 

OK, there you have it. Now you have 15 really powerful tips that can make a really big difference in the efficacy and success of your content marketing efforts. Pick and choose which ones to start with and implement them, and once you have them up and running, try implementing a couple more.

If you do this on a consistent, regular basis, you won’t believe the difference this can make to your business by positioning you as a premium content producer and authority in your niche. And hopefully this authority will increase trust and ultimately end in more sales and profit for your business.

To get the most out of your content marketing you also need to be able to convert all these visitors and readers into buyers and if you would like a handy resource to refer to about increasing your conversions I have a great free checklist that will become an incredibly useful tool for you, and you can get it here.

OK, get to work, implement these strategies and watch your business grow!

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5 More Powerful Content Marketing Secrets

5 More Powerful Content Marketing Secrets (That Drive Conversions!)


As I stated in my last post, there is no single magic trick that will skyrocket your blog’s growth overnight. But fortunately for you, there are a lot of little things you can do, that when combined, will lead to steady continuous growth – the kind of growth that seems to take on a life of its own.

Don’t forget that while you are creating your content, you need to be continuously experimenting to see what works, and constantly learning from your audience. Test, test and test again!

And don’t forget to keep things simple…

Experiment – did it work? And if so, how can you make it work even better?

And learn – who is my audience? What do they want? What do they fear? How can I become so valuable to them, they turn to me and my blog for advice and help? Nail this and your conversions will take off!

Now that’s out of the way, let’s get into some more tips that will complement the others (in this post here) perfectly:

6: Don’t Be Afraid To Stand Out

The fact is, more content is published every minute of every day. It’s not enough anymore to have great content – you need content that stands apart from the crowd. It’s got to deliver value in a unique way with a radical new perspective.

Some tips to help you:

  • Try new content formats. For example, try an info-graphic instead of an article, or perhaps make a video.
  • Put a lot of thought into your headlines and make them really pop. If you can trigger emotions, curiosity, or a burning need to know what’s in your article, you’ve got a good headline.
  • For the content itself, either present something no one else has presented, or present the content in a way no one else has. I know, it’s a tall order but it’s something to aspire to.
  • Tell stories. It’s hard to go wrong if you become a great story teller. In fact, people will revisit your blog just to read your new stories.
  • Give stuff away. It could be pdf’s, prizes or whatever. Try creating info packed posts, and then giving away pdf versions of those posts for people to refer to later.
  • Take a stand. Don’t be afraid to express your opinions and back them up with evidence, facts, stories, etc. Having strong opinions you’re not afraid to voice can be one of the quickest ways to get your content shared and build yourself a loyal audience.

7: Work On Your Headlines

According to CopyBlogger, 8 out of 10 people will read your headline, but only 2 out of 10 will check out your post. Yes, headlines are THAT important.

To get your copy read, write at least 5-10 headline variations that each incorporate at least two of the following: Curiosity, urgency, uniqueness, usefulness, specificity and news.

Choose the best 2-4 headlines and promote your content on social media using the different variations. After a few hours see which one gets the most engagement and keep that headline.

As much as you might be tempted, don’t use click-bait headlines. When people see your post doesn’t line up with your headline, they’ll click away.

8: Draw The Reader In…

Keep your readers reading by using this old sales letter trick. Insert words and phrases that naturally pull the reader into the next sentence, and the next, and the next…

Examples:

  • “Here’s what I’m talking about…”
  • “You might be wondering…”
  • “I know you think this is crazy…”
  • “Here’s why…”
  • “Meanwhile…”
  • “On the other hand…”
  • “But here’s the really strange thing…”
  • “Want to know the best part?”
  • “And yet…”
  • “But that’s just part of the story…”
  • “As it turns out…”
  • “No wonder…”
  • “Sadly…”
  • “What does this mean for you?”
  • “I couldn’t believe what happened next…”
  • “Best of all…”
  • “By the way…”

9: Create Viral Content Using S.T.E.P.P.S.

Now, some folks will tell you that you can’t predict what will and what won’t go viral.

Companies have spent fortunes trying to make viral content. Sometimes they succeed, and many times they don’t.

So how can you, a solo entrepreneur, increase your odds that your content will go viral?

According to Jonah Berger, author of Contagious, there are six principles to making viral content:

  • Social Currency – People want to feel smart and cool, like they’re on the ‘inside.’ We share things that make us look good.
  • Triggers – Which gets more word of mouth – Corn Flakes or Disney? Be Disney and remember that top of mind is also tip of tongue.
  • Emotion – The higher the emotion, the more it gets shared. Remember, when we care, we share.
  • Public – There are always people who will jump on board the latest trend. Think if it as, ‘Built to show, built to grow.’
  • Practical value – the more valuable and useful content is, the more it tends to get shared. Think of it as, ‘News you can use.’
  • Stories – Stories are like Trojan horses, coming in under the radar in the guise of entertainment, when really they are delivering a message

You don’t have to hit all six principles, but the more you do hit, the more likely your content will go viral.

10: Use Great Images

I hate to tell you this, but odds are the images you’re using now aren’t helping you. In fact, they might even be hurting you.

You already know that great images enhance a great post. But for this to happen the images need to be relevant and interesting. A stock photo of models in business attire staring at a laptop won’t cut it anymore.

Best bets: Take your own photos. A photo of you holding something relevant or being in a relevant place will do wonders. People love to see who they are reading, especially if it is a REAL shot and not some studio photo that’s been photo-shopped to death.

Source HIGH quality free images and be choosy. It pays to spend that extra time finding just the right picture.

Here’s a list of 21 sites with ‘breathtaking free stock photos’ to get you started.

https://blog.snappa.io/free-stock-photos/

Don’t have free time to find great pics? Hire a graphic artist on Fiverr to do it for you. They already have great sources and a knowledge of where to find what you’re looking for.

Try using these 5 “secrets” in your content marketing strategy and see what happens to your traffic, and more importantly, your conversions. I think you will be surprised 😊

I will cover even more of these tips in one more post, but for now don’t forget that if you want to know more about converting your traffic into customers, I have a great guide for you that can give your traffic and conversions an enormous boost. And even better, it’s free 😊 To download your free copy just click here

OK, that’s it for this time. Now go and put these tips into practice in your content marketing.

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Discover 5 Easy To Do Powerful Content Marketing Secrets

Discover 5 Easy To Do Powerful Content Marketing Secrets (That Drive Wicked Traffic!)


Firstly, let me be blunt with you; there is no single magic trick that will skyrocket your blog’s growth overnight. But fortunately for you, there are a lot of little things you can do, that when combined, will lead to steady continuous growth – the kind of growth that seems to take on a life of its own.

Here’s the mindset to have when it comes to your blog and content marketing in general… you are continuously experimenting to see what works, and constantly learning from your audience.

It’s rather simple, don’t overcomplicate things…

Experiment – did it work? And if so, how can you make it work even better?

And learn – who is my audience? What do they want? What do they fear? How can I become so valuable to them, they turn to me and my blog for advice and help? Nail this and your conversions will take off!

Now that you have the mindset, let’s get into the tips, in no particular order whatsoever:

1: Know Your Audience

We already talked about this, but it’s so important we need to go deeper.

Where is your audience coming from, both physically and mentally?

By physically, we mean what brings them to your site. Is it an ad? A blog post? A mention somewhere on the web? Social media?

Where your readers come from plays a large part in what they expect from your blog.

That’s why some marketers set up separate squeeze pages for each traffic source, so they can custom tailor it to their audience.

And where are they mentally when they hit your blog? Did they just discover they have a problem and they’re looking for solutions? Are they looking to be entertained more than informed? What are they looking for, and why are they there?

If you can, interview your readers. You might get them on Skype, send them a questionnaire, ask questions on your blog, etc.

Ask things like:

What are your biggest challenges in <your niche>? You’re looking for the pain points you can help solve.

What have you done to overcome these challenges? This will show you how determined they are.

How do you find the information you need? This tells you where and how they are looking

What content format do you prefer? Video, written, audio, etc.

You don’t have to interview a lot of people to find the answers. In fact, according to research experts you should see a pattern emerging after just 5 interviews in the same audience segment.

Your goal of course is to learn as much about your audience’s needs and desires as you can. It’s not always about building buyer personas – after all, not all of your readers will be 37-year-old college educated women with 2.4 kids and a $200,000 mortgage.

Once you have gone through this process you will have a customer avatar for your perfect customer and ALL your sales copy and content should be written with this person in mind at all times.

2: Get a Bird’s Eye View of Your Blog

Buzzstream put together a list of questions that will give you a good view of your content marketing strategy and help you identify your weak points.

You might go over this list of questions every 3-6 months and make sure you are still on track with your blog:

1. Who is your audience? <dog owners>

2. What are you offering them? <tips on dog training and care>

3. How will they find you? <through guest blog posts and social media>

4. Why will they care? <I give great tips they can use immediately>

5. How will they interact? <they will watch videos and read blog posts>

6. What will be their next step? <signing up for my dog training course>

7. Why do they share it? <it’s great info, entertaining and awesome dog photos, too

8. They might not share it if… <it’s too dry>

9. A solution for this is… <inject plenty of humor and personality>

3: Use Competitive Analysis To Find Your Audience

Finding your target audience can be difficult. But then again, who says you have to reinvent the wheel? Just find out what is working for your competitors, and you can often use the same sites and techniques to drive targeted traffic to your own site.

First, make a list of websites that are closest to yours in topic and intended audience. If you don’t know them, try searching Google using your top keywords. Or use this Google query (related: yourcompetitorwebsite.com)

Next, enter the competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use, total visits, traffic by countries, search traffic and more.

4: Use Competitive Analysis To Uncover Their Social Media Activity/Strategy

Use http://www.fanpagekarma.com and http://buzzsumo.com to find out:

  • What is their average engagement rate?
  • How often do they post?
  • When are they posting?
  • What types of posts are they posting?
  • And most importantly – what is their best performing content?

Discovering what’s working for others can shorten your own learning curve dramatically.

You can also use http://likealyzer.com to get metrics on likes, growth and engagement.

If you want to analyze their Twitter account, use https://www.twitonomy.com to find their average tweets per day, total retweets and favorites, as well as how many tweets contained hashtags, links, mentions and so forth.

To learn about their SEO performance, you can use https://seranking.com for backlink research and more.

5: A.P.P. Your Content!

Keep readers on your content longer by using this formula:

Agree: Begin with something your readers agree with. “These days politics are scary and unpredictable.”

Promise: Show them you have an answer, creating a contrast between what is and what could be. “But there is something you can do that will put your mind at ease and keep your politicians in line.”

Preview: Show them what will happen when they read your content. “In this blogpost, I’m going to reveal the 3 steps to easily making your elected representatives actually listen to you and act in your best interests.”

Try using these 5 “secrets” in your content marketing strategy and see what happens to your traffic, and more importantly, your conversions. I think you will be surprised 😊

I will cover more of these tips in another post, but for now, if you want to know more about converting your traffic into customers, I have a great guide for you that can give your traffic and conversions an enormous boost. And even better, it’s free 😊 To download your free copy just click here

OK, that’s it for this time. These are not the only ways to optimize your content, and I will give you some even more powerful tactics next time. Now go and put these tips into practice in your content marketing.

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