Content Marketing

how to write blog posts

Why You Should Write Blog Posts On A Regular Basis

how to write blog post

If you are a blog owner, you should post articles and other content on your blog regularly. How often you should post depends on your niche and your following.

Of course, this doesn’t mean substituting quantity for quality; your content should always be top notch and be useful to your readers. Ideally this content should be something they would be willing to pay for!

You need to keep track of your visitors, where they are navigating to on your blog and how often they return. You do this by getting subscribers. Keep track of the percentage of subscribers and un-subscribers and this will be an indicator of how often to post to your blog.

If you notice there are a lot of people who unsubscribe from your blog on a daily basis, this is usually an indicator you are posting too much.

Keep an eye on this for a while and change the frequency at which you post to your blog. Not posting often enough is usually the problem blog owners have though.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


Another problem bloggers run into is creating content that is intriguing and “draws a reader in” to want to read more. Sometimes it is hard to think of ways to do this and bloggers continue to just post information about their niche, products, or services.

You are supposed to do this, but there are other techniques to grab a reader’s attention. For instance, you want the blog to be personable and write in such a way it is like you are talking to the reader.

Tell A Story

write blog posts

You can write a story of something that happens to you each day, or a current event that is happening in the world.

These stories are great to add to your blog but do remember you want the content to be evergreen. If you are not sure what that means, you create content without mentioning specific dates.

You also write it as if it just happened. This will make the content seem very current.

All you really need to do at this point is create a bunch of stories of events in your life and have them scheduled to post on your blog.

You can also schedule them to be announced on your social media accounts.

Schedule Your Content

how to write blog posts

The best results come from having your content scheduled a week or more ahead of time. It is recommended to create about seven to ten articles beforehand.

Then when you are ready and have content prepared and edited, schedule the dates they should be posted. WordPress has a feature where you can do this.

Now as your content gets published, it will post at the selected date and time you scheduled it to. When your readers look at it, they will see content being frequently posted and know you are constantly updating your blog.

But just posting to one blog may limit your audience. There are many other people who use other blog software such as Blogger.  It is a good idea if you only have WordPress to have a blogger account.

Having more than one blog can seem like a chore; however, there are a variety of tools out there to help you keep both filled with content.

You will find some tools that can be set up to post to each blog simultaneously. You also have plugins in WordPress that will allow you to do this as well. It cuts down the time it takes to post to all of your accounts separately.

Spread The Word

how to write blog post

Now that you have this established and set up, you will find you need to let people know you are posting to your blog and also let some people know that you have a blog in the first place.

Using tools and plugins available on the web and on WordPress can do this. There are tools when you make a blog post, it will automatically Tweet the announcement or update your status on Facebook.

Nothing is exactly automatic, but there are tools out there, which allow you to schedule your posts ahead of time. So as you plan your business and what you are going to write, you can add these posts to a tool and schedule the date and time you want people to see it.

On a side note, you want to schedule the times to reflect the time of day at which most people will see your posts.

Always remember, people want instant gratification. Depending on your view, some people believe there is no way to have it while others know there is.

You want to be the person who always finds a way to satisfy this part of our nature as humans. Those are the people who see much success as in sales increases, more fans, and even more ideas.

Initially, everything you do to keep your blogs and social media current is a lot of work. Once you have a system going and have all your tools are set up you will then be able to spend less time on your blog and social media as the tools will work for you and not against you.

You will also notice you have more time on your hands to create awesome content your fans will love.

Remember that planning ahead of the game will allow for the smoothest experience running your own business.

Being consistent and updating everything from your blog to your social media accounts on a regular basis pays off handsomely in the end.

You will shortly begin to realize how often to post to your account by the number of fans you gain and even the amount you lose. And once everything is set up to work for you, you will see how well it pays off.

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Use Blog Challenges To Coach New Online Marketers

blogging

If you’re an Internet marketer who teaches Internet marketing to others, it’s important to help the readers of your blog learn how to adapt to a blogging ritual seamlessly.

Blogging is one of those tasks that many new marketers jump into without understanding how it works. They know they need to blog (because all of the top successful marketers do), and maybe for a few days – or even weeks – they stick to it religiously.

They blog like clockwork, logging in every day, knowing just what they want to say. And then the day comes when it all fizzles out. One day they log in and they’re stumped.

They sit there staring at the screen, unable to decide what they’re going to blog about. Sometimes they start swiping other people’s content because they don’t want to lose the momentum of posting daily.

They might grab something from an article directory or buy some PLR content and use it as is. This is where they start getting lazy, not because they want to be, but because they’re simply lost on what topic to discuss.

Others don’t want to neglect their blog – but the formidable task of trying to juggle a myriad of Internet marketing items on their to do list prevents them from getting to their blog – they’ve backburnered it and soon it’s forgotten and stagnant.

You can host a blog challenge for your readers that will help them in any niche! Whether they’re marketing bloggers, or they have a blog on gardens, insomnia, or dating – your challenge will help them take action, stay committed and view you as a leader.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

OK, let’s crack on…

What Blogging Challenges Do Your Readers Suffer From?

blogging to make money

You should be able to listen to your subscribers and see some common themes among them when they come to you with blog problems. If you don’t have subscribers yet (that you know of since many are lurkers), then you might have to read other blog comments or look in forums to see what issues people have.

Finding topics is a common problem for many bloggers. People sit there staring at their screen, or they go to someone else’s blog to see what they’re talking about.

They key is to help them learn how to find topics – how to dig up new slants and fresh ideas and give commentary on them.

Understanding how to review products is another basic issue for marketers who are inexperienced with blogging. They don’t know how to review products so that they will be interesting to blog readers.

Making an engaging connection is a big deal – and so many marketers falter with this. Everyone wants to see blog comments or get emails about how amazing their blog post was!

Monetizing their blog post could be an issue. You wouldn’t believe how many bloggers are sitting there wondering why their blog isn’t making money, when the only problem is, they forgot to add links!

Consistency is probably the number one problem, though. People get sidetracked and for some reason, their blog – what should be their “home on the ‘net” – is what usually suffers.

Preparing Your Blog Challenge Ahead Of Time

how to start blogging for profit

Hosting a blog challenge is a great way to get a ton of branding for your blog, as well as traffic and comments for it, too. You want to go into this well-prepared, not floundering right alongside your readers – they’re expecting you to guide them!

First, announce the date ahead of time. Get everyone geared up to participate. Have them sign up – either simply by announcing their participation in the comments section of your blog, or by having them sign up to your email autoresponder list.

You should give them approximately two to three weeks’ notice so that they can wrap up their projects or get organized. Sometimes they simply want to motivate themselves to participate, or be talked into it by fellow marketers.

Let them know what the basic challenge will be. Create a list of rules, but don’t make it so stringent that people feel like labeling themselves failures. You want to inspire them and encourage them to keep going even if they miss a blog post.

Map out your helpful blog posts that you’re going to create along the way. You will be blogging daily to give tips and ideas, share your own entry to the challenge, and create a space for them to discuss it and encourage each other.

Some people might want you to create a forum for the discussions. Keep it on your blog. As the host of the challenge, your blog will benefit from the traffic and conversations taking place.

Give them any tools and tutorials you think they’ll need. If your blog challenge is to have them get comments, then you might steer them towards something like Disqus and give a tutorial on how that works.

This is not only a good way to be a leader, but it can help you make affiliate sales of certain links for people’s blogs, like paid plugins or WordPress themes, for example.

Supporting Your Challengers

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As the host, it’s your job to support the people who are following you and participating in your challenge. Now if you have hundreds of people, it might be more difficult – in that case, you can just encourage people to support each other.

Allow them to share their blog post link. You can let them leave it in the actual comment as a live link, use a tool like Disqus, or just have their name hyperlinked to their website.

Visit their blog post and see how they’re doing. If you have tips, you might provide those to them, but not in the blog comments – do it privately using their contact form or email.

Leave a comment for them to show them they have traffic and encourage comments and sharing by others. By the time the challenge is over, they will have a thriving community – many will stay and at the very least, it shows search engines and new visitors that this person has an active blog!

Check in with those who stray. When everyone signs up, make a list of the name and email of the people participating. If you notice someone falling by the wayside, shoot them a friendly email of support. Sometimes they just need to be nudged.

Challenge Idea #1: Encourage New Media Formats

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Blogging isn’t just about text blog content, although that is the most prevalent for of blogging that there is.

You can host a challenge that urges participants to get used to multiple media formats.

You always want them to have text as a staple, but you might make an “Audio Blogging Challenge” or a “Video Blogging Challenge.”

This will get people out of their comfort zones, but it will help them learn how to cater to many of their subscribers across the board. When the challenge is finished, they’ll be able to use more than one format and switch things up for their audience.

Challenge Idea #2: 1-A-Day Affiliate Marketing Reviews

blogging to make money

Because affiliate marketing can be so profitable through the use of a blog platform, it’s important that you help your readers learn how to master this.

When you review a product, you should personalize the review, share the specifications of the product, and add some consumer commentary.

For your affiliate blogging challenge, have some guideline steps like this:

  • Pick one product over $25 (or $50 or $100 or whatever)
  • Make sure it’s rated at least 4 stars
  • Write a review of at least 500 words per blog post
  • Each blog post should have specs, pros, cons, and consumer insight
  • Blog posts should have at least 2 hyperlinks to product (*Optional – 1 hyperlink to a top competitor product)

These kinds of details will help them from getting stuck trying to decide between one product and another. It also gives them guidance on the structure of the blog post.

Challenge Idea #3: Thought-Provoking Shareable Content

how to start blogging for profit

These are fantastic challenges to do on your blog. The concept of this challenge is pure 100% quality. You’re asking your readers to create blog posts that knock the socks off of their readers.

This isn’t about monetizing the exact blog post – but it can result in increased income because they gain a loyal following. This is definitely one you’ll want to give them time to map out a couple of weeks ahead of schedule.

This should be their very best work. It can be a combination of media formats, any length – or a length you require – but it should definitely provide lots of value for their own readers.

The goal here is to make sure they have their social networking buttons working. You want their visitors Tweeting, Google + sharing and Facebook sharing these blog posts because they’re that good.

Challenge Idea #4: Curated Blog Content

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Curation is a buzzword in marketing circles, but it’s a fantastic way to build a blog readership! First, you need to explain to your readers what curation means. You don’t want them getting confused and swiping other people’s content and plagiarizing it.

Curation is when you act similar to how a museum curator acts – gathering pieces to represent a concept as a whole. The curator then provides commentary about the pieces to pull it all together.

Your blog curators won’t be lifting entire pieces from other bloggers. They’ll be taking one or two sentences as quotes and linking back to the original blogger. It doesn’t have to be a blog post that they’re curating, either.

They can curate a video from YouTube, a news story, or an audio file quote. Make sure they understand that it’s not about sharing someone else’s work – it’s about adding their own insight about that work and giving the original creator credit with a link.

Curation doesn’t always have to be positive. It can be a negative curation, where they’re showing poor examples of something. Just make sure they understand they might get some heat for this from the first author.

Challenge Idea #5: One Idea Fits Everyone

blogging

This is a good twist, but only if everyone is in the same niche. If you’re teaching other marketers, then this would be a viable possibility. If you have one in the gardening niche, another in dating and one in smoking cessation, this won’t work.

So let’s say you’re teaching the marketing niche. You would want to create an editorial calendar for the challenge. One each day (actually the day before), you would announce the topic for the next day.

Everyone in the challenge would write about that topic. It’s interesting to see what slants people have on issues. So for instance, you might have these on your list:

  • Top 5 Conversion Tips
  • Review of the Plugin ThriveLeads
  • Is JVZoo Better Than ClickBank?

Whatever topic you want to choose – see what the slants turn out to be after they are published. Don’t tell them what to write, just give them the basics. Your group will love being in these blog challenges and seeing their productivity soar!

By the way, if you want to know more about blogging the right way, why not check out the featured resource below for a free blogging report. Download, read it and take action 😊

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affiliate sales

Discover Why Content Will Make Or Break Your Affiliate Marketing

affiliate marketing

Affiliate marketing and content marketing are joined at the hip. If you want to be a good affiliate marketer, you need to put out good content. There’s no other way around that.

Even if you’re using paid advertising, you’ll be trying to get people on your email list. The emails that you send are content. There may be links to your blogs, reviews, etc.

The crux of the matter is that most people online come looking for either information or entertainment. Only a small percentage are ready to buy. This applies to anything from booking hotel rooms in a foreign country to buying a gun safe.

Before the purchase, these potential buyers will do their research online. They’ll want to know if the hotel they’re staying in has all the amenities they need. They’ll want to see reviews, etc.

If you have a website that shows up when they search for the hotel reviews and you mention how the proximity of the hotel to the local watering holes is a plus point, or you show all the different activities they can engage in that’s just a stone’s throw away from the hotel – the visitor will read the content on your site eagerly because it pertains to them.

In most cases, they’ll click on your affiliate links and book the rooms. Now you’d have made an affiliate commission by providing content that the visitor was looking for. That’s how it works.

There are 5 pointers to note when creating content. Failure to adhere to the tips below will mean that your content marketing falls flat, and you’ll not see much affiliate sales.

Must Be Relevant

content marketing

Your content must be relevant to the products you’re promoting. If you’re promoting an outdoor grill, you may wish to have content on what to look out for when purchasing grills.

Or how to clean grills… or even easy grilling techniques to prevent a mess. Whatever the content may be, it must be relevant.

When writing content and thinking about SEO, try to think like a buyer and the sort of things that they will be typing into Google.

What do they need help with? Write an article helping them and then link to the appropriate affiliate product you are promoting.

By targeting longtail keywords, you know that whoever comes to your content is a red-hot lead. Yes, the amount of traffic you will get will be less but it is highly targeted and much more likely to buy something you recommend if your content is informative and helpful.

Must Be Interesting

affiliate marketing

Your content must be interesting enough to hook the readers by the eyeballs and keep them reading to the last word. If your content is vapid and dull, the reader will yawn and click off the page. There goes your sale.

Nothing is so bad that it can’t get worse. When visitors leave your site quickly, Google will notice this, and you’ll rank poorly in the search engines because your site has a high bounce rate and is deemed not ‘user-friendly’… So, have interesting content.

And, don’t be too formal and stuffy unless your niche expects that. Most niches don’t and readers will appreciate you trying to make the content interesting as well as useful.

Must Be Engaging

affiliate sales

Facebook posts on your fan page are content too. So are the videos on your YouTube channel. But here’s what makes them so powerful – the engagement in the comments section.

Look at the comments and engage with your audience. The more you get to know them and respond to them, the more they’ll like and trust you. Engagement counts too.

Ask questions that encourage people to comment. Believe me, people are much more likely to comment if you simply ask them to.

Inject humour and your own personality into your social media content and don’t be afraid to be a little controversial now and again.

You ultimately want to attract the people that “get” you and repel those that don’t.

This way you will be much more likely to see visitors to your blog content click through your links as they like what you have to say and trust you and your recommendations; just don’t let them down!

Must Be New

content marketing

Your content needs to be new. You’ll have to keep publishing content to stay up-to-date.

There’s no point in having a hotel review on your website that’s 8 years old when the hotel has already been torn down to make way for a shopping mall.

Always have a content publishing strategy and stay relevant with the times.

Yes, there are types of content which are classed as evergreen but even though they are evergreen, some of the details may change so you need to keep up to date with your market.

You can either update existing content which means you won’t lose any of the SEO juice for that particular post, or you can write a completely new post; both options have pros and cons so choose which way you want to go and do it.

Must Be Reliable

affiliate marketing

Whatever content you publish must be reliable too. The term ‘fake news’ is being tossed about everywhere these days. You want content that is trustworthy.

Readers can sense hype and drivel. So, make your content useful and it will help to sell your affiliate products too.

If you are teaching strategies and/or tactics, make sure that you know what you are talking about. It is a good idea to always practice what you preach because at least you know what you are talking about works.

If you are teaching erroneous tactics you will get found out and this can completely ruin your reputation in that niche, so always ensure that whatever content you create is accurate and as reliable as possible.

Stick to the 5 content creation and marketing tips above and you should see your content work better for you and increase clicks and ultimately, sales.

Many marketers are so focused on sales, traffic, and conversions that they neglect the content… which can make or break them. Don’t make this mistake.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, Author

If you want to know more about affiliate marketing then check out the featured resource below for a free report; download it read it and take action 🙂

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how to monetize blogging

Monetize Your Blog Using These 5 Proven Strategies

how to monetize blog

If there’s one mantra that every beginner marketer needs to repeat every single day, it’s this – “I only make money when I sell!”

It’s a simple truth, and yet, it’s often forgotten by marketers who miss the point as they bog themselves down with a myriad of inane details which are part and parcel of running an online business – but are not the MAIN THING.

They do their best to overdeliver insane value in an attempt to build trust and credibility with their audience. They’re in a constant content creation race as they try to outdo the competition.

They check off all the required boxes except the one which puts money in their pockets – selling.

They fail to keep ‘selling’ at the forefront of their minds and end up failing miserably at it. Now what they have are blogs with lots of content, but which are about as useful as a one-legged man at an ass-kicking contest.

Why are blogs an effective way to get started online anyway? Well, they are easy to set up and cheap. All you need is a domain name (use Namecheap) and hosting (use A2 or Siteground)

The secret to avoiding this problem will be to monetize your blog effectively. You have to sell, sell and sell some more to be profitable. How else will you make money?

Even if you’re displaying sponsored content on your blog, you’re still selling space on it for ads to appear.

Now, there are many monetization methods with varying degrees of efficacy. But ultimately, someone has to buy something (or click on an ad) for you to actually see money landing in your bank account.

And that’s what this article is all about. You’re going to learn 5 ways to transform your blog into a money-making machine with traffic pulling content that works round the clock for you.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

Selling Products As An Affiliate

how to monetize your blog

This is probably the easiest monetization method of the lot because all you’ll be doing is selling other people’s products and collecting commissions from the sales you generate.

You don’t need to worry about the tech details or customer service. Your focus is only on pre-selling and creating persuasive reviews.

There are several platforms that allow affiliates to promote products. The most common ones are Amazon, ClickBank, ShareASale, Rakuten and so on.

Once you’re registered with these platforms, it’s just a matter of adding your affiliate links (on your blog) to RELEVANT products in your niche.

There must be congruence with your niche and the products you’re recommending. You wouldn’t want to promote a herpes cream on a toy blog just because the cream has a high pay-out.

Ideally, you should promote a mix of both tangible and digital products. It’ll also be wise to promote products on different platforms. This will ensure that all your eggs are not in one basket.

Far too many bloggers rely entirely on Amazon Associates (with its paltry commission rates). Then they see their earnings dry up overnight if Amazon bans them from the platform.

Unfortunately, this happens all the time and the affiliates are not even given a reason as to why they were banned. The sheer indignity of it all.

Your takeaway?

Diversify, diversify, diversify.

Sell Your Own Digital Products

how to monetize blog

This is a highly lucrative way to generate an income from your blog. It’s more technical because you’ll need to set up a sales page, funnel, etc. You’ll also need to create a product and have good sales copy so that your sales conversions are high.

All this may seem like a lot of work… and it is… but the rewards are great.

You could do a lot of it yourself by using page/funnel builders such as Thrive Themes (now part of Thrive Suite), ClickFunnels, Optimizepress, Convertri etc. These types of software will help you immensely because they’re relatively simple and intuitive to use.

The truth is that you don’t need to do it all. The good news is that you can outsource the different parts of the process to freelancers on sites like Fiverr and/or Freelancer… while you only focus on what you’re good at…

… and when it’s all completed, you just put the moving parts together and VOILA! Your very own Frankenproduct that you can sell on your blog.

After all, with all the content you’re posting and the credibility/authority you’ve built, it’ll be much easier to sell a product created by you than by someone else, because your audience likes and trusts you.

When you’re creating and selling your own products, you’ll have a lot more flexibility and be in control of:

  • Product pricing
  • If it’s a one-time fee or a recurring monthly/yearly membership
  • The depth of the sales funnel (upgrades, downsells, etc.)
  • What the product will be about
  • Customer service

It’s more work, but it’s also more freedom from a business standpoint… and exponentially more profit, if you’re good at it.

Selling Physical Products

how to monetize blogging

This is similar to the earlier point, but now you’re selling physical products. You’ll need a store with a shopping cart that calculates shipping and so on. This is slightly more complicated because you’ll need to fulfil the orders.

You’ll have to decide if you’re selling print-on-demand products or dropshipping which are relatively hands-off processes… or will you be maintaining inventory and mailing the products yourself? Or will you use Fulfilment By Amazon (FBA).

There are several options here and you’ll need to do your research and see which method is best for your business. You don’t want to end up in a situation where you’re making lots of sales but the post office has become your second home.

Email Marketing

how to monetize your blog

It looks like no online marketing article can ever be complete without paying homage to email marketing – and that’s because it really does work. Unlike social media marketing which can be blocked by your audience, most people check their emails – and you want to show up there… to sell!

Yes! Don’t forget the selling… but always remember to deliver value in your emails. You’ll have to find the right balance here.

But first things first – you need to build a list from your blog.

The easiest way to do this will be to use software like Thrive Leads (now part of Thrive Suite) or Conversion Gorilla to display opt in forms, pop ups, scroll mats and so on. This is a fantastic software that most marketers will benefit from.

Another excellent plugin is Post Gopher. It allows your site visitors to download your blog posts as PDFs which they can read later – in exchange for their emails.

Now it’s just a matter of connecting your opt in form to a reliable autoresponder platform like Active Campaign and you’re good to go.

Active Campaign is one of the best autoresponders in the business and is one of the most powerful autoresponders out there for the price, and has powerful tagging and automation tools. As an alternative you could also check out Aweber.

All tech talk aside, just ensure that you have a way to collect emails on your blog and you have an autoresponder sequence in place to nurture the audience on your list.

Do remember to promote your own products (if you have any) or affiliate products in your emails.

Why?

Because you need to sell, sell, sell! That’s why!

Sell Your Own Skills As A Service

how to monetize blog

This point was saved for last because it has one downside.

As long as you’re providing a service which requires your direct involvement, you’ll be trading your time for money… which in itself places an invisible ceiling on your earnings, unless you have special royalty/commission arrangements in place with those who hire you.

Common examples of services are content writing, copywriting, graphic design, video creation and so on. These are time-consuming tasks. You could make top dollar, but ultimately, it’s still a job and not passive. But it’s your call.

You could also provide software as a service and still make a hefty chunk of change without much involvement.

Alternatively, you could be a middleman and use service arbitrage to sell services that others deliver. You’ll charge a higher rate and hire a cheaper freelancer to do the job for you.

You’ll then deliver that job to the person who hired you and you’ll pocket the difference. Of course, you’ll need to ensure that the freelancer did a good job before delivering the work, so that your reputation is intact.

Arbitrage is perfectly legal and people do it all the time.

In conclusion, the 5 methods above are really ALL you need to make six or even seven figures with your blog/s. You can apply 2 or 3 of the methods above and skyrocket your income in a couple of months.

Start working on them today… and remember to… SELL SELL SELL!

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An Online Business Model Any New Marketer Can Succeed In

online business

You don’t have to have any experience to be successful with an online business. Anyone can succeed – even if you’re brand new to working at home because you can learn as you go along.

There are many different avenues you can choose to take to get started. Much of your decision will be based on personal preferences, time available to implement it, and tools you need to launch it.

In this post we are going to cover 1 of the best (and simplest) business models to get started online.


By the way, if you are serious about having your own online business, check out Online Business Models For New Marketers . This is a free training that expands on this post and takes you through 4 more  business models for you to try so you will have 5 models in total. You can check it out  here.


Are you ready? Ok, let’s get started…

Service Provider

online business ideas

A great online business that you can choose is to become a service provider. A service provider is someone who offers his or her services to those who are seeking help.

There are many different types of service providers, and you choose one based on your skills and this is why it is so easy to start as you can build upon the skills you already have.

Are you a good writer? If the answer is yes, you can become a ghostwriter. A ghostwriter is a person who writes for someone else. The type of material that you might write can also vary. Some ghostwriters write blog posts, speeches, press releases or info products.  

Some write fiction or non-fiction books for others. As a ghostwriter, unless the contract specifically states otherwise, you don’t get to claim the words that you write. You’re the unseen, unknown writer for someone else unless you have a prior arrangement.

Many celebrities and other public figures hire ghostwriters. You’ll need to have the ability to write in the language you were hired and set a competitive price so people will want to outsource to you.

online business

You might choose to become an affiliate manager. This is a job in which you would oversee the core operations for someone who is selling their own info products. This can be an individual or a business.

The type of tasks that you would do might change day to day. For example, you might be responsible for making sure that the people who wanted to become an affiliate were top quality as well as check out their ability to promote and their promotion site.

This could help prevent the individual or business from being associated with a potential affiliate that was spammy or a scam. As an affiliate manager, you might be tasked with responding to emails and sending out information to potential affiliate recruits.

You might also have to monitor affiliates to make sure that all the promotions are being handled correctly.

Sometimes affiliate managers are paid a salary, and sometimes they earn a percentage of the money the launch brings in.

online business model

Another area for a service provider is a VA. This is a virtual assistant, which means you basically help individuals or businesses remotely. So, you might have a client in California while you live in Wyoming.

The type of work that you do as a VA will be determined by the field that you’re in as well as what the client needs.

Sometimes it’s posting articles on a blog. Other times it’s answering emails in a customer service manner.

online business ideas

You could also become a site builder if you want to be a service provider. This is someone who builds an online site for clients.

The skills that you would need in order to this include knowledge of web design language, some graphic design skills (but this isn’t a requirement because you can outsource this task), and communication skills so that you understand the client’s vision.

Becoming an SEO (search engine optimization) expert is a great job for a newbie. You would have to learn how to find the right keywords for the site that you’re working on so that it increases traffic for the client.

You would need to stay abreast of changes within various search engines to see what best practices allow site owners to rise to a page 1 listing on their search engine. It’s more than just knowing keyword phrases.

You’d need to know both onsite and offsite search engine optimization strategies. Learning SEO isn’t difficult. There are courses, both free and paid, video as well as eBooks and other reading material that can teach you.

You might like becoming a service provider because you can choose the type of work that you do and can set your own hours. The amount of income that you can earn is up to you and you can also make money fast as a service provider because the client will often pay upfront or at least half now, half later.

 To get started in any service provider area, you would want to make sure that whatever you choose is something that you do enjoy doing. If you don’t enjoy it, the work will make you miserable.

online business

You also want to make sure that you either have the skills or can develop the skills that will match the type of work you choose to do. For example, if you’re already good with PhotoShop, you might find that doing graphic design type work is a good fit.

You could create banners, eBooks, images for websites, custom designs for clients and more. If you know that you like to write and you have a good grasp on grammar and punctuation, then you would most likely find copywriting or ghostwriting enjoyable.

Once you choose a niche and learn the skills needed, then put together a portfolio. Some newbies say that this part is a catch 22. They need experience to get the jobs but can’t get the jobs without the experience.

What you can do is showcase work that you’ve done for family, friends or for a charity or cause. For example, if you want to get into providing design services, but you don’t have any previous work that you can show potential clients, you can create a flyer for the local animal shelter – or even make something up just to show samples of your abilities.

You can donate some time and skill to a cause that you believe in and use what you’ve created or done in your portfolio. It doesn’t matter whether the work you’re showing was something that you were hired to do or if it was just a freebie because potential clients just want to see how you compare to other providers in terms of quality and value.

You may want to create a website offering your services. This way, potential clients can look you up and have quick access to your online portfolio. You can create a blog using WordPress for around $10 plus hosting. For great, affordable hosting, go here.

Don’t use a website that makes you use their ads because that looks unprofessional. Make sure you put your site links up on your social media to link back to your website. In your bio, be sure that you mention what you do and that you’re available.

For example, “Graphic Designer (or whatever it is that you do) for Hire” because when people are searching for a service provider, they’ll use the keywords describing the service they’re looking for.

If you want to land clients now, you can start on sites like Freelancer and Fiverr, but the pay as a beginner, especially in the beginning, may be pretty low unless you have specialty skills that are highly sought after.

The advantage of using sites like these is that they do have clients already looking for freelancers and you wouldn’t have to build a site of your own. Whenever you land a job, always have a contract to protect yourself and the client.

If you want to learn about 4 other online business models you can try, from affiliate marketing, to FBA/eBay and more, check out the featured resource below for a free report that expands on this post and covers 5 online business models that you can choose from. Pick one and get started today… 😊

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email marketing

How To Get Visitors To Your Opt-In Page

Email

Despite the recent growth of various online marketing strategies such as social media, email marketing still remains to be the most effective marketing tool for websites. A mailing list is therefore one of the greatest assets a business can possess.

Building this list however is not an easy task. Some websites have even resorted to buying lists in a desperate attempt to increase their subscribers but in the end this proves useless and even damaging.

A good mailing list is one which a website has developed naturally. Such a list contains individuals who have a high potential of becoming loyal customers. To build a good mailing list you need an equally good, high conversion opt in page.

The first step in creating a successful opt in page is increasing the traffic to it. Without people visiting the page, you have no chance of building your list. Below are some helpful strategies through which you can boost the number of visitors visiting your opt in page.

Search Engine Optimization (SEO)

email marketing tips

To get as many people as possible to visit the opt in page, you need to put your website in front of as many eyes as possible. The best way of doing this is through search engine optimization.

The proper use of certain rich keywords and key phrases and providing value to your visitors through the content on the website are all effective SEO methods.

With an increased ranking, more web users will see your website and possibly visit it.

Paid Advertising

Email

If you are just beginning to build your mailing list, getting the traffic you need naturally can take time. To jumpstart the list, make use of paid advertising. You can advertise using Google, Bing or Facebook ads among others.

The advantage of paid advertising is that the traffic that you receive is still beneficial since the people who will click on the ad are those who are interested in what you have to offer.

Ensure that you have crafted your ads, especially those on Facebook, well enough so as to attract as many people as possible.

Social Media

email marketing

Facebook, Twitter and Google Plus are some of the best social media websites that you can use to triple the traffic being received on the opt in or squeeze page. Facebook is especially effective at this.

All you need to do is create a fan page and then get people to join it.

You can even use Facebook ads to get more fans. Frequently invite your fans to sign up for something and place the opt in page url where they can easily see it.

Be careful however not to spam your fans. Instead, strive to provide value and make offers that they cannot refuse.

Solo Ads

email marketing tips

This is another popular method of jumpstarting your list although you will have to pay for it. It involves using someone else’s list to market your website and create your own subscribers.

For instance, if your website is in the health niche, you can find a well-developed almost similar health website and then pay the site owner to email your content or offer to his list.

Of course, you can only use solo ads with other related websites. For those in marketing and business niches, a form of solo ads is Safe Swaps – http://safe-swaps.com

A word of warning though; not all solo ad vendors are made equal and there are a lot of poor providers out there so this is NOT for the novice marketer as you can lose a lot of money quickly. In all honesty, paid advertising via the likes of Google, Bing and Facebook are more reliable.

Forums

Email

Many websites owners do not realize the potential that forums hold in getting more people to visit an opt in page and subscribe to emails. You can easily build a list with hundreds of subscribers simply by using forums.

Just find a popular forum in your niche, sign up and then become an active participant. Answer and ask questions and contribute to discussions.

As you build your authority on a forum, more people will be curious to find out what you are offering.

Article Marketing

email marketing

Article marketing has long been said that it no longer works. However, it should still be part of your traffic generation strategy, as you’ll still get traffic from those searching for information around a particular topic.

This involves creating short articles, between 300 to 700 words and then posting them on various article directories. At the bottom of each article, you include a url to your opt in page.

To increase the number of people who follow the url ensure that the article contains helpful and informative content and use more than one article directory.

Even better, post the articles to directories in a certain niche rather than general directories. Here’s an article directory where you can submit your articles: http://ezinearticles.com

Press Releases

email marketing tips

Media releases are particularly effective at getting people to check out what you are offering.

To increase the effectiveness of press releases, create them regularly and submit them to different news websites.

Guest Blogging

Email

Get in touch with popular bloggers and ask whether you can submit a blog post.

Although you may not get paid for the post, you may be allowed to place a link to your website at the end of the article.

This tactic is all about exposure and you are borrowing the site owners expertise. The more popular the blog, the more traffic you will get.

Contests

email marketing

People love winning things, and a contest of any kind will receive a lot of attention.

Start a contest on your website and publicize it on social media and ask your fans to share it with their friends.

Ensure that the reward for the winner is appealing enough for people to want to participate.

YouTube

email marketing tips

YouTube is the most popular video hosting website. Take advantage of the millions of visitors who visit it every day to boost traffic to your opt in page.

Learn how to create a viral video that is both helpful and interesting. In the video and description, provide a link to the opt in page. You can also encourage people to share their video on their websites for more visibility.

In your effort to get people to visit your website, make sure that they are people who are likely to sign up. Hence your efforts need to be directed towards a specific target group. As you work within your niche, you attract relevant visitors who in the future can easily turn into paying customers.

After you have attained considerable traffic increases, remember that there is also the work of getting people to actually join your mailing list. But once you have established a steady stream of reliable traffic, you have tackled this major first step in email marketing.

If you want to know more about building your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further.

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blogging

Which Type Of Blog Should You Create To Make A Profit?

blog

So, you have decided that you want to make money online and want to start with blogging. That’s great but do you know what type of blog you should be creating if you want to monetise it?

Before we begin, it is important to note that building a business around a blog is a great way to start a business and it is also very cheap to do so; all you need to start is a domain name and some web hosting so it is well worth giving it a try.

And if you have an existing business, why not incorporate a blog into that too to boost your earnings 😊

There are several different types of blogs out there. Not all will earn you money… and even those that you think will generate an income, might not – if you commit a few cardinal errors.

This article will shed light on a few types of blogs and what you can do with them. Instead of pigeonholing the blogs into specific categories, it’s important that you view them based on their income-generating possibilities rather than the purpose for which they’re built.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

OK, let’s crack on…

Personal Blogs

blogging to make money

These types of blogs have very low income-generating potential. Generally, they’re nothing more than online ramblings where you write about your thoughts and feelings on what’s going on in your life, etc.

You may have a readership that’s comprised of your friends, family and the occasional curious onlooker. Monetizing such a blog will be difficult unless you specialize in one topic and make most of your upcoming content about it.

For example, a lady who has a personal blog may decide to write about make-up tips and so on and start promoting cosmetics, skin care products, etc. It’s possible – but difficult to make money with this type of blog.

Niche-Specific Blogs

how to start blogging for profit

These are the most common types of blogs which are created to target a specific audience. If you wish to do affiliate marketing or sell your own products, you’ll want to create these niche blogs.

It’s important to get an umbrella domain for the market while you niche down. What does that mean?

Let’s assume you wish to create a blog on ‘homemade dog food’, buying a domain that’s too closely related to the niche such as DogFoodZone.com will stifle your growth. What if you wish to blog about dog training in future?

Instead, you may buy a domain such as HealthyPaws101.com (this domain is probably taken, but you get the idea).

By having a domain that is like an umbrella for the niche, you’ll be able to blog about other topics in the niche. After you’ve written about 200 articles on homemade dog food and you’re ranking well, what then?

Well, with the HealthyPaws101 domain, you can start blogging about puppy training. It will be a new category on your blog. As time goes by and you start going deep into each different and related category, you’ll have an authority site.

This is how authority sites are built. They’re just a niche sites that grew big.

Journey-Type Sites

blog

These sites are similar to personal blogs, but they have a purpose here. Let’s assume you’re overweight and decide to go on a weight loss journey. So, you start a blog to journal your progress and let people know what you’re doing.

When you have progress, you can share what tools and methods you’re using. If you’re following a program such as P90X, and losing weight, you can share your affiliate link to the Beachbody website and make commissions when others sign up.

You may also have links to products on Amazon. Maybe you’re using resistance bands, push up bars, yoga blocks, etc. Whatever you’re personally using, you can promote too – because it works for you.

Herein lies the crux of this type of blog – You MUST be making progress and succeeding for people to trust you.

It doesn’t matter if it’s an online marketing blog or a keto blog or even a calisthenics blog. You MUST have results for people to trust you. Your success and progress will spur them to trust your journey and do what you’re doing – and buy what you’re using.

Curation Blogs

blogging

These are blogs with different topics that you’ll curate content from different sites.

You won’t need to create much content yourself… and will make most of your money from ads and affiliates who promote your site.

Beginners would do well to steer clear of these types of sites. You’re better off targeting one niche and building a brand and an audience.

Guest Post Blogs

blogging to make money

Similar to curation, but you’ll be vetting the different guest posts and only posting what’s relevant to your niche. This is more of a technique than a type of blog per se. Some blogs are totally made up of guest posts… while others have lots of content created by the blog owner and the guest posts are also thrown into the mix.

You’ll need to decide if you need guest posts to supplement your content marketing efforts or if you’d rather have a blog where all content is proprietary (with no need for outbound links).

Besides these types of blogs, there are blogs that are dedicated to teaching… or the pursuit of a certain lifestyle, etc.

At the end of the day, the fundamentals are the same when it comes to profitability. Your blog will need traffic… and once visitors reach the blog, it will need useful and entertaining content that promotes and sells products.

The profitability of a blog is dictated by its ability to sell. You’ll do that with affiliate links, product links, ads, and also build a list that you can re-market to in future.

While you don’t need all these components in place, you definitely need the list building and the links that translate to sales. Your blog only makes money when people buy from or through you.

Create a blog that people love because of its value… and they’ll trust you and buy whatever you recommend.

“Successful blogging is not about one time hits. It’s about building a loyal following over time.” – David Aston

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increase in sales

4 Ways To Increase Sales Right NOW

increase sales

Are things not going the way you’d like? Want more sales? Feeling kind of helpless?

You’re not alone. As marketers, sooner or later we’ve all been there.

The important thing is to DO something. Any action is better than paralysis, because it gets you moving. You can always course correct as you go.

I’m sure you have heard of the phrase “fail forward” and it is a good mantra to stick to when running an online business (in fact, any business really).

Don’t let fear of failure stop you from taking action because that is a sure fire way to fail.

OK, with that being said, here are 4 ways to increase sales and increase your income right now.

You might balk at one or two of them. All I can say is try them before you pass judgment.

1: Get More Affiliates

how increase sales

And I mean LOTS more affiliates. How much time do you spend creating products? Or getting new people onto your list? This is also how much time you should be spending on recruiting more affiliates, and especially GOOD affiliates.

If you can afford it, I highly recommend getting an affiliate manager. If you can’t yet afford it, then become your own affiliate manager. Watch launches and see which affiliates do well, as well as which product owners are building a list that’s perfect for your offer.

Recruit bloggers who are list building. Ask your list and especially your product buyers if they want to be affiliates.

Every where you go within your own niche, watch for people who might be your next affiliate, even if they’re not currently doing affiliate marketing.

Then cultivate relationships with these people. Don’t just approach them and forget them. Send them personal emails, comment on their blogposts and act as though you are friends, because that’s the best way to MAKE friends.

And don’t discount little affiliates, either. I once had a new affiliate who made exactly ONE sale. However, that sale was to a super affiliate who contacted me, asked to promote my product, and sold 420 copies in one week. You just never know.

2: Grow Your Lists

increase sales

Yes, this is obvious, isn’t it? We all know that the money is in the list, right?

Well, I know marketers who aren’t aggressively list building, and they wonder why they’re not making sales.

On a typical list, you’ll have attrition. And I don’t just mean people unsubscribing, either. The person who is hot to buy your product today will have forgotten who you are in 6 months, or they moved on to another interest, or whatever. You have to be continuously building your lists – all of them.

This includes your email list, your Facebook group and any other list of potential prospects you’re building. Be continuously building, because if you’re not, then your list is shrinking.

Do more guest posting, more webinars for other people’s lists, more JV’s and anything else that will further fill your lists with prospects.

3: Increase The Number Of Marketing Messages You Send To Your Lists And Prospects

increase in sales

If you’re placing ads, place more and better ads. If you have a Facebook group, send them more marketing messages. If you’re doing webinars, do more webinars for your lists.

And by all means send more marketing messages to your lists. A lot of people are scared silly to email their list more than once or twice per week, but here’s what happens when your list doesn’t hear from you every single day:

They forget about you.

They even forget who you are and why they subscribed to your list.

Plus, just about no one on your list is going to open every email you send. It just isn’t going to happen. You might have to send 4 or 5 emails on the same offer before some folks will open even one of them.

Yes, you will get a few more unsubscribes from your list when you email daily, or even twice per day.

But that’s okay, because you will also keep the rest of your list engaged and interested, and you will likely double or perhaps even triple your sales.

Email daily. Email twice a day if you can keep it interesting. But only do this sparingly and if you are email marketing correctly i.e. you are providing value upfront before ever promoting anything to them.

And here’s an alternative if you don’t want to write two different emails in one day – send the same email twice. The second time you send it out, only send it to those who didn’t open your first email. Nearly every email program now gives you this option, so take it.

Some marketers take this to extremes during a launch and do a “crush campaign” which really hammers your poor subscribers when they get 5+ emails the same day about the same promotion. I don’t treat my list like this but there are those who do; I normally unsubscribe when I get hammered like this because I don’t think the marketer really cares about their subscribers by doing this.

4: Raise Your Prices

how increase sales

 

If your sales page is converting well, then raise your prices and see what happens.

Even if you wind up converting at a lower rate, you’ll likely still be making more money because your prices are higher. Consider a $20 product converting at 7%, versus that same product priced at $35 and converting at 5%. You’re looking at $140 versus $175 per 100 visitors, or a $350 increase for every 1,000 visitors. It adds up.

In addition, by raising your prices you automatically rebrand your product into a higher-perceived level of quality. This is why – oddly enough – there are times when an increase in price can actually result in an increase in sales.

When you raise your prices, some of your steady customers will stop buying. But you’ll also get new customers who want to pay for quality, and you will make more money.

When marketer Dan Kennedy advises any business owner on how to increase revenue, the first thing he tells the owner is to raise prices. Nearly every time the business owner will balk and tell Dan it’s a terrible idea. And nearly every time it results in a MAJOR boost in revenue.

And there you have it – 4 ways to increase your sales and revenue right now. These might not be for the timid, but I can tell you from experience that they work.

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Affiliate Marketing

Becoming A More Effective Affiliate Marketer

Affiliate Marketing

If you are reading this post, you must already realise that affiliate marketing is one of the quickest and most lucrative ways to start an online business.

But it isn’t always as straightforward as it seems and we’re going to look at a couple of affiliate marketing strategies that you can use to boost your effectiveness as an affiliate marketer and these are based around the concept of SEO (search engine optimisation).

Firstly, we’ll take a look at keyword research to help you rank in Google and then we’ll look at best practices to set up your site so it can be easily found.

This may sound like affiliate marketing for beginners, but I reckon most would benefit from these 2 tips.

Sound good? Let’s dive right in…

Basic Keyword Research For Affiliate Marketers

Affiliate Marketing For Beginners

As an affiliate marketer, you want to learn the best ways to use keywords to help build your business. But if you don’t have any experience working with keywords, it can be a little confusing.

These helpful tips should assist you in being able to learn the best keywords and how to use them. First, you need the right tools to help you gather the best keywords.

These are called keyword tools and their purpose is to show you which keywords people are using to search for things.

If you’re just starting out, there are some great free and paid keyword tools you can use. One of the good free ones is Google AdWords. You can also use tools like Wordtracker, SEMrush, SpyFu, Ubersuggest, Wordze or Keyword Discovery.

Some of these have all free access, some free but limited usage offers and others are paid.

The Google AdWords Keyword Tool is very easy to use. When you pull up the screen, type the word or phrase you’re thinking of using on your website or blog. For example, if you’re selling acne products, you’d type the word acne in the box where you list the word or phrase.

When the words come up, you’ll see: acne, cystic acne treatment, adult acne treatment, best acne treatment, etc. The tool will show you if the competition is high, medium or low and what the volume of global and local monthly searches is.

One helpful tip is that you also want to cover other terms people would use to search for acne. To get other words people might be using, you can pull up an online thesaurus and type in acne.

You’ll get a response of: blemishes, pimple, skin inflammation etc. – and you can put those words in the keyword tool and see how they rank.

You want to make sure that you’re looking for both broad and longtail keywords. A broad keyword has the potential to bring more views to your site if you’re able to rank high for it.

These are words that people use when they’re looking for something but aren’t completely sure what they want. For example, someone might type in the keyword ‘shoes.’

When you’re doing keyword research, you also want to look for exact matches. An exact match is how it sounds. Your keyword or keywords exactly match what someone has typed into the search engine.

For example, if someone types in ‘black lamp’ and you have that as your keyword, it will lead them to your website or blog or ad.

You want to make sure that you use longtail keywords. A longtail keyword is a set of 3-5 words that are better targeted toward someone’s search because they’re more specific.

While ‘play guitar’ is an example of a keyword phrase, an example using longtail keywords would be ‘learn how to play guitar’ or ‘how to play guitar notes’ or ‘how to play guitar for kids’ etc.

Longtail keywords are important because you can get more traffic because you rank well – and you’ll end up with higher conversions.

OK, now let’s look at some ways to optimise your site with some basic SEO settings and we’ll assume that you are using WordPress to build your blog or website.

Basic Search Engine Optimisation For Affiliate Blogs

Affiliate Marketing Strategies

Some affiliates set up a blog and create lots of content – without ever learning the ins and outs of search engine optimisation. As a site owner, whether you have your own products or promote someone else’s, it’s important that you know SEO.

Make sure the settings allow search engines to index you. Inside the dashboard, you have the option to block access to your site by the search engines. This is under Settings and Privacy, so do a quick check to see if it’s set up correctly.

Give your site a title and tagline. Under the Settings tab again, you want to go into the General section. Here it says Site Title and Tag Line, you want to fill these spots in with relevant, keyword-based content that tells people what your site is all about.

In the Writing category under Settings, go to the bottom where it says Update Services. Find a good up-to-date Ping list and paste those URLs into this area. That helps other sites know when you have new content.

Categorize your blogs and deliver a good navigation system. When a visitor lands on your website, you want it to be sticky. Sticky means they stay around for awhile, not clicking out after they read one blog post.

With good navigation, like a list of categories and recent or popular posts in your sidebar (all done with widgets), you can let the visitors know there’s more good content they might like.

Go to the Settings section again and click on Permalinks. You want this option to be Post Name. This means that after your domain and the word blog, the URL will have the name of the post, like this: yourdomain.com/blog/keyword-relevant-blog-title.

Use both broad and longtail keywords in your posts and pages. Some affiliates make the mistake of trying to rank for the broadest keywords in their niche, like “health” or “diet.” It’s much easier to rank well in search engines when you use longtail keywords.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


A longtail keyword phrase would be something like this: “the best diet after pregnancy.” Over time, as your blog becomes an authority figure, you may find that you’re also ranking for the broad terms as well.

Use a Google sitemap plugin. This plugin helps Google have quick access to a sitemap, rather than you having to manually create a sitemap that helps guide their robots or spiders around your domain.

Consider an SEO optimiser plugin to give your blog a boost. There are many plugins that help you maximize your blog posts on autopilot. Do some research and see what works best for your needs.

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opt-in offer

Have An Unbeatable Opt In Offer

opt-in offer

Do me a favor, will you? Go to Google and look up a few niche blogs. Start by typing in the niche word and then the word blog such as “insomnia blog” or “dog training blog.”

Now look and see what, if any, opt in boxes you see on the blog. If it’s a good blog marketer (and not just some random person blogging about their personal life), they’ll have a subscriber area.

As you go through the page 1 SERP (search engine results page) links, notice the difference between opt in forms that simply say, “sign up for updates” or “sign up for the free newsletter” and those that address the visitor’s urgent problems.

Here’s a stark contrast you can see as an example. On one website the opt in form looks like this:

opt-in offer

But land on a different insomnia site  and the results are much different:

opt-in

Wow! On this one you’re promised the newsletter, but also a FREE Sleep Starter Kit you can use TONIGHT.

There’s a big difference in who is addressing the visitor’s urgent issue of being sleep deprived.

Another site, located at http://www.insomnialand.com/blog, promises a free sleep training kit and says you’ll be sleeping better within 2 weeks.

So the problem with bland opt in offers is that they don’t address the visitor’s problems with any urgency – and they don’t entice people enough to fork over the name and email details.

So what can you offer that sets you apart from other marketers in the same niche?

Find Out What Your Niche Needs

optin

One of the worst offenses to your visitors is to offer them something they don’t even need. When you think of need, dig down deep. Dig where it hurts – where they feel desperation.

Instead of “How to Have Pretty Skin,” touch on the concept of shame and beauty with a report called, “7 Ways to Clear Up Acne Overnight.”

Be specific about the problem.

Add a sense of urgency to the mix.

It’s not enough to offer a report on how to make your first $100 online, but offer it on how to make that first $100 today.

If you don’t have a list at all yet and you don’t know what they need; start researching. Where do you look? First, turn to forums. This is where people routinely go when they need advice from others in the same predicament.

You can go to Google and type in the niche and the word forum and visit a myriad of forums to see what people need. So here’s a great example: http://www.psychforums.com/insomnia – when you go there, you don’t even need to go into the threads to get some great opt in report ideas for insomnia, such as:

  • Natural Insomnia Remedies
  • How to Fix a Messed Up Sleep Schedule
  • How to Sleep When You Don’t Feel Tired
  • A Beginner’s Guide to Curing Insomnia

Another place you can visit for ideas on what consumers need is the comment section of other blogs. Whenever you see a blog with a thriving community, people will often comment and discuss their needs – especially if the post doesn’t answer all of their questions.

For instance, if you see a comment that talks about the difference between insomniacs and perpetual thinkers, that could spark the idea for you to create a report called “Do You Really Have Insomnia?” where you differentiate between someone having sleep problems and someone whose mind won’t shut off.

Another place to look and see what people need in any niche is through keyword tools. There are free and paid tools. Ubersuggest is a free option. Just type in your niche and you can see what people want to know.

Using this tool, if I type in “insomnia” first, one of the top 10 listings is “insomnia cures.” Click on it and go one step further, and you see report ideas such as:

  • Insomnia cures for depression
  • Insomnia cures during pregnancy
  • Natural insomnia cures

Deliver Value They Would Gladly Pay For

opt-in

For many marketers, their big mistake isn’t in coming up with an idea. They mess up when they fail to provide value. You see, this is your very first impression with a potential new subscriber.

You want to go above and beyond and wow your audience with what you over deliver to them. So when you sit down to start planning your opt in offer, think of it as a paid offer.

You want to give away a whole course. Something where they download it or access it and can’t believe you just gave that away. This will do more than just appease a new audience – it will have them sharing it with others.

When you finish creating your opt in offer, put a price on it. In fact, you might even create a page somewhere online where you’re selling it for that price. That way you can show more value by saying, “My FREE Gift to You: Download My Insomnia Kit Now (Regularly $27)!”

But don’t skimp on the information. Your subscribers will know if you’re trying to dupe them.

They want true value, and if you prove yourself the first time, chances are they’ll turn into rabid, loyal subscribers form that point on.

It will also help you increase conversions whenever you do put a product out in the marketplace. Your readers will be thinking, “Wow, if s/he gives this much value away for FREE, I can’t begin to imagine what great information s/he’s charging for!”

Beat The Competition

opt-in offer

You want to be the best you can be at all times with your business. But you also want to make sure you’re better than the other guy. Always one step ahead of him and outperforming his offer.

So that means competition spying time! Go through the same steps you did when you were first checking out the offers for your niche on page one of this report. Make notes about what offers are already out there.

The best way to one up the competition is to get on their list. Go through their system and be a subscriber so that you can experience the pros and cons this other marketer has to offer.

Look at every detail of their opt in freebie. How big is it? Is it broad, generic information or detailed and specific? Do they have poor spelling and grammar? Do they have blatantly wrong information?

Make notes of everything you like and dislike and keep those handy whenever it’s time to create your own offer. So for example, if one insomnia expert said in his report, “have good sleep hygiene,” but he didn’t expand on what that meant, you make sure you do in your report.

Make your opt in offer longer, meatier, and more informative than the competition. Another way to do it better to be very cutting edge with your information.

So take your niche and go to Google and type it in. Then click on the News tab. So here’s an article I just pulled from the recent news about insomnia:

https://www.healthline.com/health/how-to-go-back-to-sleep

You can add that to your report. This up-to-date research might give someone a huge relief from their worry – or it might alert them to urgent information they need to know now.

Offer Multiple Formats For Your Prospective Subscribers

opt in offer

Many marketers have nothing to offer. Just updates. That’s the worst type of opt in offer to have. Anyone can go to your blog through their bookmarks, or choose to use an RSS feed to check in.

Here are some of the formats you can choose to offer for your new subscribers:

Email Series

These can be done in a variety of ways. Usually it’s a timing slant. So for instance, you could offer:

  • 7 Day Diet Plan
  • 2 Week Sleep Improvement Course
  • 365 Day Stress Relief Tips

Short Report

Like this report, you can create a short PDF file for your subscribers to download and devour. Extra points if you encourage them to share it virally with their friends!

Membership Access

Give someone access to something exclusive – a membership site. You can have a free level where users get in and get to see inside, and then they can level up to a gold or silver membership.

Audio File

Not everyone likes text. Some people like to learn on the go. You can create a podcast that subscribers love. It can be you talking or you interviewing someone – or even you being interviewed by someone else!

Video File

A video course is a great opt in freebie. Not everyone has fast Internet, so if you go this route, give them the download files to watch on their desktop so they don’t have to worry about streaming speed.

Split Test Your Offers

optin

Make sure that whatever option you choose when creating an unbeatable opt in offer, you test and tweak throughout the year. Set up a split test so that you have different offers.

See what people like best. Test different formats for the same information. Test different offers completely. Test different ways of saying what it is you’re offering them as a freebie.

OK, there are 5 thing that you can do to create an unbeatable opt-in offer. If you want to know more about building your list after they have opted in, check out the featured resource below where you can get a free report about simple list building.

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