Content Marketing

website for traffic

How To Make The Most Of Your Traffic And Monetize It

website for traffic

If you are a marketer of any description you will know that traffic is the lifeblood of any business.

Simply put: No traffic, no business!

A lot of marketers get so caught up in tracking their traffic stats that they forget to make the most of that traffic. Tell you what, traffic is worthless if your visitors aren’t buying what you’re selling, joining your list, or taking some other important action.

So how do you make the most of your traffic and monetize it?

First off, make sure you are indeed bringing targeted traffic to your site. You don’t want just anybody visiting your website or hitting your sales/squeeze pages. Do this and you’ll wonder why you’re getting a lot of visitors but no sign-ups or sales!

Does this sound familiar? Yes, traffic is a numbers game, but you need the right high-quality targeted traffic or you won’t make any progress and you won’t make any money!

So, whatever methods you are using to drive traffic to your website, make sure you have your targeting dialled in and you know your ideal customer is to make the most out of your website traffic.

And secondly, use this little “traffic checklist” to monetize that traffic…

Determine Your Primary Goal

website for traffic

The first thing you need to do is figure out the primary goal for EACH page of your website. Depending on the page, this primary goal (and monetization strategy) might involve getting your visitor to:

  • Make a purchase
  • Take advantage of an upsell offer
  • Join your list.
  • Call you.
  • Fill out a form.
  • Share content/tell their friends.
  • Enter a contest.
  • Click on a link.
  • Clicking on ads, including affiliate offers and AdSense ads.
  • Complete a CPA (cost per acquisition) offer, such as filling out a credit card application.
  • Read or watch content.
  • Visit you offline (if you run a brick and mortar store).
  • Ask for a free consultation.
  • Register for an event, such as a webinar or contest.

And so on. Be sure your primary goal is the one that will make the most of your traffic in terms of monetization.

Here are two best practices when it comes to monetizing traffic:

  • Be sure to pick just ONE primary goal for each web page (and, overall, one primary goal for your website as a whole). Because if you create a page with multiple goals, your prospect may get confused and not take any action at all.
  • Focus on your own products first. There are plenty of ways to monetize traffic as mentioned above, including putting offers from third parties in front of your visitors. Be sure to focus on promoting your OWN offers first, as this will always be more profitable (because you get both the profits and the list).

Next…

Design Your Site Around Your Primary Goal

website for traffic

Now you need to design each page of your website around your primary goal.

For example:

  • If you’re designing a lead page with the goal of growing your list, then remove all other content and extraneous links, so that the page is focused on getting people to join your list.
  • If your goal is directly sell a product, then create a high-response sales letter and plug up sales leaks such as external links.
  • If your goal is to get people to click on AdSense ads, then create highly engaging content and embed those ads within the content.

The key here is to try to remove all superfluous distractions that may stop your visitors from taking the action you want them to. Remember, less is more.

Next…

Create An Exit Traffic System

website for traffic

Despite your best efforts, people are going to hit the back button on your site and bail out without joining your list, without buying a product, and without clicking on any ads.

That doesn’t mean that they’re poor-quality visitors who’ll never buy anything from you. Instead, it could mean they just didn’t see the right offer, or they’re in a hurry, or you didn’t sufficiently persuade them to take action.

The problem is that if they leave, they’ll probably be gone for good. They’ll forget about you. So that’s why you need to stop them when they’re going out the door and put an irresistible offer in front of them.

For example, redirect your exit traffic to a highly enticing lead magnet so that you can get people on your list before they leave your site. For best results, create multiple lead magnets so that you can offer the lead magnet that is directly related to the page the visitor was viewing before they tried to leave the site.

For instance, if your visitor was reading a blog article about how to set up a Facebook ad campaign, then offer them a lead magnet (such as a report) that gives in-depth instruction and “done for you” ad templates.

TIP: Don’t know how to redirect exit traffic to another page or create an exit pop? No problem. You can search for “exit traffic scripts” in your favorite search engine, or you can use a service such as Thrive Leads or Conversion Gorilla.

Many folks will say that they don’t like exit pops or redirects, especially marketers, but the simple fact is, they work but use them sparingly.

And finally…

Test And Tweak Everything

website for traffic

One of the best ways to monetize your traffic is to test and track all parts of the process to find out what really works.

Specifically:

  • Test offers to see which ones appeal the most to your visitors.
  • Test ad and link placements, including in the header, footer, sidebar, and directly embedded in content.
  • Test your headlines, benefits and calls to action to see which improve conversions.
  • Test your upsells to increase your per-transaction value.
  • Test the design of your pages to improve overall response.

Let’s wrap things up…

Conclusion

website for traffic

So there you have it – a quick and effective checklist for making the most money with your traffic.

To recap:

  • Pick one primary monetization goal.
  • Design your web pages around this primary goal.
  • Test and track everything to optimize response.

As you can see, this “traffic checklist” is pretty simple, but very effective! So put this plan to work for you today to start making more money from all your traffic.

Niche Marketing
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profitable niche

7 Tips For Choosing A Profitable Niche

profitable niche

There are thousands and thousands of niches out there and picking one to blog about can be overwhelming to a beginner.

  • Do you choose a niche you’re passionate about?
  • What if you’re passionate about minimalism? How will you sell anything?
  • How can I be sure my niche is profitable?

These are just some of the many questions that many beginners have. Choosing a niche is not rocket science. There are just a few simple criteria to meet and you’ll be able to spot a good niche within 15 minutes or so.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

It’s imperative that you pick a niche that’s profitable if you want your blog to make money. You can’t turn a donkey into a racehorse… and you can’t turn a losing niche into a winner.

1. Is There Money Being Made In Your Niche?

profitable niche

This is the first and most important point to consider. For example, if you’re planning to blog about model airplanes, your first step will be to do a Google search for your main keywords and see if there are other bloggers in the niche and if they’re selling/promoting products. If you see competition, that’s a good sign.

Secondly, you’ll need to check if there are products to sell in your niche. In this case, it may be model airplane sets, magazines, acrylic paints, etc. The more products you have to sell, the better – and the more variations the product has, the higher the chances it’s a profitable niche.

Thirdly, you should analyze if the products in the niche are actually selling well. There are several niches with products that don’t sell well. Visit Amazon.com and do a search for the popular products in your niche.

Look at the number of reviews and you’ll get an idea of the quantity of merchandise being sold, and you can ascertain the profitability and viability of the niche.

2. Do The Niche/Products Solve A Problem?

profitable niche

Generally, if the niche revolves around solving a pressing problem, you can bet that it will be profitable. The ‘make money online’ niche and sub-niches are highly profitable because millions of people have a NEED for more money in their life.

The ‘get your ex back’ niche is very popular because jilted lovers are in pain and will do anything to salve their broken heart.

The same applies to the health niche. In fact, the health niche is the most popular niche of the lot, because when one is in discomfort, they’ll willingly pay to end their pain/discomfort. Weight loss, migraines, back pain, teeth whitening, etc. are very profitable niches because people have problems that need solving.

3. Is The Niche A Sub-Niche Of A Bigger Market?

profitable niche

Ideally, you should pick a niche that’s a sub-niche of a huge market. For example, picking a niche such as ‘keto diet for weight loss’ will allow you to niche down and dominate the niche… and after that, you still have room to grow.

You can promote fitness programs such as yoga courses, resistance training programs, etc. The people who want to lose weight with keto will be interested in exercise too.

So, your blog has room to grow in future. A micro-niche might be easy to dominate but will not have potential for growth.

4. Pricing

niche marketing

The price of the products you’ll be promoting and selling will indicate potential profitability.

The higher the prices of the products in your niche, the more money you’ll make from sales and commissions.

Many people tend to be afraid of pricing products too high, but you don’t want to undervalue your products so don’t be afraid to experiment at different price points; you may be pleasantly surprised at the results.

5. Keyword Competition

niche marketing

When choosing a niche, it’s a good idea to do some keyword research and analyze the competition.

Using a keyword tool such as Ahrefs will give you an understanding of the lay of the land and whether you can beat the competitors.

If there are lots of keyword opportunities and the criteria mentioned in the earlier points are met, this could be a profitable niche.

If authority sites are dominating the search rankings, you might want to niche down further or just find another niche.

6. Trends

niche marketing strategy

It would be a good idea to check on the trends of the niche. Some niches are flash in the pan trends that crash fast once the fad dies. Think Pokemon Go and fidget spinners. There was massive demand for a while… and now, it’s crickets.

Choose a niche that’s stable, evergreen and if possible, trending upwards. 

Anything to do with wealth, health and attracting the opposite sex are good places to start as they are always popular and trending in the news, social media etc.

7. Can You Drive Traffic?

niche marketing strategy

Last but not least, are you able to locate your target audience? This is very important because you’ll need to drive traffic to your blog. If you can’t find your audience or they don’t hang out online, you’ll have a major problem here.

Check if there are other websites, forums, Facebook groups, Pinterest boards, Instagram accounts, YouTube channels, etc. dedicated to your niche. These are all possible avenues for you to siphon traffic from in future.

Are there others advertising in your niche?

If you see other companies advertising for products in your niche, that’s a sign that you can reach an audience. Just pay attention to the longevity of the ad. Some ads are here today and gone tomorrow because the advertisers lost money. So, you’ll want to look for winning ads that stand the test of time.

These 7 criteria are easy enough to check for and will give you an excellent idea if the niche you’re looking at is worth getting into. Once you’ve determined the profitability of the niche, you’ll just need to get started and keep going. Don’t hesitate and brainstorm for too long. Action is the key to success.

“If you want to learn to swim, jump into the water.” – Bruce Lee

blogging
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5 Simple Techniques To Build A List From Blogging

blogging

Any online marketer worth his/her salt would have heard the line, “The money is in the list.” It has been repeated ad nauseam and still thousands of beginner marketers are clueless as to how to build a list.

To make matters more burdensome, most autoresponder software companies charge a monthly fee for their services. So, this is a recurring cost that must be recouped quickly to keep the beginner marketer in the green.

When you’re first starting out on your blog, you’ll not need to build a list. You should first track the amount of traffic on your website. The moment you’re getting 50 to 100 unique visitors to your blog daily, it’ll be time to sign up for an autoresponder. This will buy you some time if your budget is tight.

Using A Freemium As An Incentive

blogging

A freemium is a gift that you’ll give away for free in exchange for an email address. The freemium could be a short report, or a 3-part video training or a checklist, etc. What you give away has to be of value and congruent to the niche you’re in.

If there’s a disconnect between your freemium and what the reader wants, very few visitors will join your list to get the free gift. Spend time crafting a good lead magnet that attracts subscribers.

You can either outsource the job or create one yourself from scratch. Alternatively, you may use private label rights (PLR) content and rebrand it. This will allow you to create a product with your branding quickly while maintaining quality.

Connecting Your Autoresponder

build a list

Once your lead magnet is ready, you’ll need to create a landing page for it. You can do a quick Google search for ‘best landing page examples’ to get an idea to model. You may wish to get a cover image done for your freemium on Fiverr.com.

After your landing page is complete and looks great, you’ll want to sign up with an autoresponder like Active Campaign or Aweber, and embed the sign up form on your landing page. Most of these software have video tutorials to guide you. So, don’t get put off by the ‘tech stuff’.

Once the form is embedded, you’re well on your way to collecting leads and building a list.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

All Roads Lead To Rome

build an email list

In this case, Rome will be your landing page and this is something that you own.

Whether you’re using a YouTube channel or Facebook group or Pinterest board to drive traffic to your blog – you should always be aware that you do NOT own these sites. You’re building your house on rented land, and that’s always risky.

To mitigate the risk, you’ll want links from these social media entities pointing to the landing page on your blog. In this way, you’ll be able to siphon traffic from these high traffic sites and build a list of subscribers who wanted your freemium. Now you have some degree of control and your own asset.

Opt-in Tools

build a list

One of the best tools you can use to build a list on your blog is Thrive Leads. The software has options for you to create a non-intrusive scroll mat that allows readers to sign up. Besides the scroll mat, there are also sticky bars and pop up options for you.

You may create a visual image to perk interest and spark a click through action which will trigger a 2-step opt-in. This increases the potential subscriber’s micro-commitment and is more likely to get the lead.

Thrive Leads is designed to help you get as many subscribers as possible from your blog. It’s a worthwhile investment that will reap dividends many times over.

Locking Your Content

build an email list

This is one of those techniques that’s annoying to some people, but highly effective nonetheless. You’ll need to use a content locking plugin to execute this method. If you have Thrive Leads, you can use it too, with a few tweaks.

Basically, you’ll have an interesting and highly valuable blog post where you share some insider information. Somewhere around the center of the post (preferably the most interesting part), you’ll insert the content blocker.

This will hide the rest of the blog post and insert an opt in form at the chosen spot. The only way the reader can access the rest of the post will be for them to sign up to be on your list. Once they’ve signed up, the full blog post will appear and they can carry on reading.

Some readers may get put off and close the page, while others will sign up. Whatever the case, you’ll know that those who signed up are truly interested in what you have to say and you’ll be building a list of highly targeted subscribers.

By now you’ll realize that building a list on your blog is a piece of cake if you have traffic coming in. All you need to do is insert forms for them to sign up to your list (in a variety of ways). With the versatility of Thrive Leads, a good landing page and a value-driven freemium, and a solid autoresponder, you’ll be able to build a list of targeted and interested subscribers in just a matter of time.

Drops make an ocean. So, get started today and in a few months from now, you’ll have an email list that trusts you and buys the products you recommend. This is where you’ll find the money in the list i.e. the saying should more accurately be “The money is in the customer list.”

blogging

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How To Get Traffic To Your Blog

How To Get Traffic To Your Blog With Content Marketing

How To Get Traffic To Your Blog

Blogging has truly revolutionized the way one experiences the digital age. There is apparently no limit to what you can do with the help of blogs. Even the smallest aspect of your daily personal life like recording journal entries has been given an entirely new dimension.

Going on from there, there is a lot of scope for picking up interesting debates and discussions through blogs. You can even start some of these discussions yourself.

And another great thing about running your own blog is that you can monetise it and actually make money by writing about things you are passionate about!

And it is easier to do than you might think. Honestly, it isn’t rocket science; you don’t need to be a scientist who posts revolutionary details about his latest experiments.

If you blog well, i.e. if you are engaging enough that people want to come and read it, you have a really good chance of making some money, by just going about your daily activity of posting blogs on areas that interest your readers in your niche!


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

Here are some of the things you can do to make sure that your blogging activities get rewarded by more than just comments and praises:

You could get yourself registered with a search engine. Doing this will virtually guarantee that your blog will get a great deal of free, organic traffic, and traffic is the lifeblood of any blog/business.

In this way, the higher the ranking your blog achieves, the more you are likely to get paid because more people will be able to find your content quickly.

While writing your blog articles you also need to keep a few things in mind. This is not only to ensure that you get a steady flow of traffic, but also for the fact that your blog readership can increase so that the ranking of your blog with search engines go higher.

 

How to get traffic to your blog

Here are a few tips to help you with your blog content:

  • Reader Friendly Content: At all costs keep your content – articles, poems, photographs, videos – reader friendly, that is to say, it should keep more and more readers interested. Your reader must be at the center of you post in a way that your reader must feel that he is gaining something out of reading your post. This is the basic rule in marketing.
  • Make It Worthwhile: Never let the reader feel that he has been tricked into reading your post or clicking on your blog link. You are thwarting all your long term chances of that reader coming back to your blog, in which case your blog rankings over the long term are in a dicey position.
  • Check For Errors: Making grammatical and spelling errors can be a major put off for many readers. They may not visit your blog again simply because the errors that you make are too high. Always proof read your blog. A small typo here and there can be understood, but make sure you don’t make any major errors.
  • KISS: Or, Keep It Short and Simple. This is the thumb rule you must follow at all point. Long winding posts tend to get boring. And it may contain nothing that is interesting to the reader. Also no one has the time enough for your blog, no matter how well you write. In fact, your blog will be much more appreciated if you put your thoughts simply and shortly.
  • Make It Interesting: Make sure that you hold your reader’s attention by making your posts snazzy. They must not be written in a tone that is tiring to read. Write short sentences and keep then crisp and precise. Always hit the point immediately in the course of your article.
  • Link: Keep linking the blogs you read to yours in order to build a network those people will be in turn encouraged to link you. Remember, linking increases rankings.
  • Keywords: Using the keywords of your posts frequently increases the search ability of that particular article of yours which in turn leads more people to visit your blog.
  • Clear Thoughts: Make sure you put your thought clearly before the readers so that it does not become tedious for them to read.
  • Colloquialism: You can write in a friendly tone. Avoid using too many slang words, but otherwise, if your post demands it, you can be colloquial.
  • Post Title: A catchy post title or headline is half your business solved. It can glue a reader to your post almost immediately. However, do not put misleading post titles, or you will lose creditability.
  • Always Have A Call To Action: Writing an engaging blog post is great but remember that you want to make money from your content, so always have a call to action to click on a link that either goes to one of your own products or an affiliate offer where you will get a commission. You can see below that I have added several calls to action in this post, just like the one below where I am giving away a free checklist to keep you on track when setting up your blog, so click on the image below or click here if you want 🙂

So, be consistent with your blog content and watch the traffic start flowing in to your blog!

How to get traffic to your blog

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Do Blogs Still Work

Do Blogs Still Work?

Do Blogs Still Work?

The question “Do blogs still work?” is one which gets asked a lot and the answer is quite simple.

Of course, they do!!

Put it this way; providing good high-quality information is exactly how to earn the favor of the search engines, which have the potential to make or break your business.

Most businesses and entrepreneurs are all too aware that ranking on Google and other search engines can help their bottom line, and there’s no denying that this is a simple fact of doing online business.

And since it dominates 75% of the global market share it’s best to focus all your efforts to rank on Google above all else.

So, how do blogs play into this?

Well did you know that 47% of buyers view 3 to 5 pieces of content before engaging with a sales representative, and companies with blogs tend to get 67% more leads than those who don’t have an updated and optimized blog.

And being found easily in the search engines is obviously going to play a key part in people finding your blog posts.

You could have the most amazing content on the internet but if people can’t find it you are wasting your time.

SEO, or Search Engine optimization, is a very important strategy when building your blog, especially off page SEO strategies, and these are continually evolving along with any updates to the Google algorithm.

Sometimes businesses just aren’t clear on how content production can lead to lead generation.

The simple answer is, as stated earlier, people will need several exposures to you and your content before they feel comfortable parting with their contact details or their cash.

Building up trust and authority status is crucial to your success, and a blog is an extremely powerful tool at your disposal, to build credibility and showcase your expertise.

Your blog content should be your best stuff. Some will balk at giving away their best content for free, but that is what it takes to be successful in the modern online world.

So, are you still wondering “Do blogs still work?” Hopefully not, and here are some simple tips that you can use to optimize the way your blog will work for you.

These are easy to do, and you can get started right away; many are common sense, but you will be surprised that many blog owners are not doing them correctly, and that means you can get a competitive edge over them by following them.

OK, on with the tips…

Focus on quality rather than quantity

Going back a few years ago, short sub-500 word articles were the best type of article to write to gain a high ranking on Google, but those days are long gone.

Longer posts are much more favoured today and when I mean long, these articles can be over 3000 words, which is like a small ebook!

The focus is on high-quality information going deep into a topic that can really help your readers with their problems.

Don’t think you can just waffle and stuff keywords into your articles as you will be penalized.

Write with your reader in mind and you can’t really go wrong.

So, long high-quality posts are what is really required today to rank highly on Google, targeting long tail, “buyer intent” keywords which are MUCH easier to rank for.

Having a content calendar/schedule is a great tactic to use to try to instill the habit of creating content regularly.

Some will say to write daily, some weekly, some monthly!!

The truth is, there is no right or wrong answer, but you must be consistent.

If you can only manage to write one article a month, that’s fine. Never sacrifice quality for quantity.

Once you have started writing your post you can move onto the next tip…

Encourage Engagement With Your Readers

When you are writing anything on your blog, try to write conversationally; use you and I in your writing i.e. talk to your reader one-to-one.

This really helps to create a connection with your readers. Don’t try to be aloof as the subject “expert” but rather try to position yourself as a fellow traveler.

This is much more engaging for both you and your readers.

Remember, all you need to be considered an “expert” is to know a bit more than your target audience; you don’t need to know everything, and this may even alienate some people as they may feel that you are out of reach.

Also, try to use stories if at all possible as these are incredibly engaging and powerful.

Another engaging post is a case study, and this also shows the readers proof that what you are writing about works.

If you allow comments on your posts, respond to all your comments as soon as is practicable for you. Having a dialogue is incredibly engaging for the reader involved but is also another indirect form of social proof.

So, now you have readers looking at your content. Let’s move on to the next tip…

Add A Call-To-Action

You should always write a blog post with the end goal in mind, whether it is for the reader to opt-in to your email list or to get them to click through to your offer.

Also use widgets to add opt-in forms or calls-to-action on your sidebar or use pop-ups and/or exit pops.

I can’t stress this enough; don’t just write a post for the sake of writing as it is a waste of time; after all, you are in business to make money and if you have people consuming your content, it is an ideal opportunity to get them to sign up or monetise them.

If you are recommending products or services in your posts and link to them, try to ensure that it is an affiliate link so you can gain a commission if they do click through and eventually buy.

You may be uncomfortable using more intrusive forms such as the pop-up, but they do work, as long as any offer you are showing them is highly congruent to the post they are reading.

Working in tandem with the call-to-action is our next tip…

Use Content Upgrades

What is a content upgrade?

Well, basically it is another chance to further encourage your readers to sign up.

And, because the focus is on longer posts, a very quick and simple content upgrade to offer is a copy of the blog post in downloadable pdf format so they can read offline or at their convenience.

Other types of content upgrades that work well include checklists, video, audio etc.

Video/audio doesn’t necessarily mean just having a video or audio version of the blog post; it could also be some complementary training that enhances the information in the blog post.

Get creative and you can have many opportunities to capture your readers email address.

If you are going to offer a pdf of the post, then a really quick way to do this is to use either Post Gopher (a WordPress plugin) or, my personal favourite, Designrr. Both of these tools can produce a pdf version of the blog post, but Designrr allows you much more flexibility to customize the end result.

Using calls-to-action or content upgrades aren’t the only way to engage and entice your reader to sign up. Now you can have your very own personal assistant on your blog, leading on to our next tip…

Start Using Chatbots On Your Blog

Messenger chatbots are hot right now and have super high engagement and you can quickly use a service like ManyChat or MobileMonkey (you can use the free versions to begin with although the Pro versions aren’t that expensive).

When you have signed up you can use the service to install a small snippet of code on your website that will allow a custom chatbot to show on your blog; cool. eh?

Both Manychat and MobileMonkey work specifically with Facebook Messenger and have incredibly high engagement, and there aren’t that many blogs doing this at the moment, so it is definitely something worth looking into.

So, there are 5 ways to ensure that your blog is still relevant today and in the future.

Implement them and you will be able to answer anybody asking you “Do blogs still work?” with a resounding “Yes!”


As a bonus, here are 4 reasons why blogs don’t work.

When you look at blogs that are failing, there are normally some common reasons that keep popping up and these are summarized below.

Again, there is a lot of common sense here, but these things can be easily overlooked, so refer to this list often so you don’t fall into any of the traps that could be hampering your success.

A lack of basic SEO resulting in poor ranking

This blog post is NOT about SEO, but you really need to be doing the basics to give your blog an SEO boost.

On-page SEO, such as having a keyword rich post, having your main keyword in your post title, using internal links (if appropriate), optimising tags in any images used, using Yoast SEO plugin (if using WordPress) etc.

Off-page SEO is more important for ranking, and involves building backlinks to your blog, using broken link strategies, reaching out to influencers and guest blogging etc.

If these things aren’t in place, the chances are that your blog won’t rank, which means that few, if any, people will see it and no additional lead opportunity will be created, which, of course, will result in zero new sales.

Blog topics not researched or strategically created. 

Serious question:

How can you know what topics are getting searched the most and are most relevant to your company if you’re not doing keyword research?

Writing blog posts with no target in mind is completely pointless.

You must do your research and find out what people are typing into Google to find the information that you are trying to give them.

As I said earlier, go for the low hanging fruit by targeting long tail keywords e.g. “How can I lose weight in the next 7 days?”

Targeting these keywords will result in less competition, thus making it easier to rank for, BUT it must be a keyword that people are actually using!

Lack of understanding of the customer avatar and journey. 

Some entrepreneurs don’t realise that people are reading their blog posts long before they ever converted. As stated earlier, it takes at least 3-5 exposures to your content before a reader will trust you; in all honesty it’s probably more like 7 exposures.

Along with keyword research, you should’ve already done your niche research and know who your ideal reader (and thus customer) is, and ALL your content should be written with this person in mind.

You also need to be able to analyse and track visitors to your website so you can see which post are working and which aren’t.

Without this kind proper analysis, it’s unlikely to know which blog posts actually led people to fill out a form or were part of leading people to fill out a form, so all the blogs were marked as a waste of time.

Lack of a coherent content promotion strategy

Even if you have done all of the above and you do have a wonderful blog that is based on keyword research and properly optimized you still need to promote the blog to your audience.

In all honesty, writing and publishing a blog post is only half the battle.

Without thinking about the different avenues to connect users to your content, your blog is only going to reach a fraction of your audience.

If you have an email list (and this should be your number one priority when building an online business) you should be emailing them and letting them know that you have just published a new blog post.

You should also share every blog post on your social media channels; share to Facebook, Instagram and Twitter at a bare minimum.

OK, there you have it. You now have 5 ways to ensure that your blog is staying relevant, and 4 things to keep an eye on to ensure that you aren’t sabotaging your success and not ranking as well as you could.

All there is to do now is to start cranking out that content…

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How Can I Start Blogging

How Can I Start Blogging?

How Can I Start Blogging?

So, you have decided to use a blog to help you with building your business, expert status and brand awareness. Good for you; this is a wise decision.

However…

Here’s the truth about 6-figure blogging:

While blogging can be automated (eventually), you shouldn’t expect income to be passive from the beginning; this is simply unrealistic and a mistake that many aspiring entrepreneurs/bloggers make. You’ll have to work at it, especially when you are just starting out and trying to launch your blog and build a platform that you want to be recognized for in your market.

When I first started blogging, I was spending 30-50 hours a month creating content, converting visitors into email subscribers, and selling products and services (none of which I created myself – I started by focusing entirely on affiliate marketing i.e. I was promoting other people’s products for a commission. I did this because it was -in my opinion- the quickest way to be able to monetize my content).

While I eventually outsourced a lot of my content to skilled writers, I still spend time evaluating advertising options, reviewing products that I can promote, building my mailing list and creating ad campaigns to boost traffic and keep my blogs in the forefront of my audiences’ mind.

The point I am trying to make is, while you can delegate many tasks to a team, such as content creation and even marketing, you will want to be directly involved in the initial building phase.

This is your brand, after all.

You need to make sure every piece of content has your voice, carries your message and represents your business in the best possible way.

No one will ever be as careful and professional with building your blog as you will be, right? So, dig your heels in and commit to spending the first few months building your blog from the ground floor up.

Then, and only then, should you begin to think about creating a team that will help you manage your blog and eventually, expand into other avenues with other niche-based blogs (if you choose to do that).

Again, you really need to understand that blogging is not a hands-free method of making money during the INITIAL stages. You must be prepared to put in some time and effort if you truly want to succeed.

But the good news? Your hard work will pay off.

So, how can you start blogging? Well, it is very simple to start and there are 5 distinct phases to getting your new blog up and running.


If you want to have a surefire way of setting up your blog the right way, grab a copy of my FREE “Starting A Blog Checklist”

The 5-Step Formula

Like I said, setting up a blog isn’t difficult and can be done by pretty much anybody. Yes, there is a bit of “tech” involved but it isn’t too hard to work out yourself (Google can be your friend if you do get stuck).

While there are countless reports and articles that over-complicated the process of making money with blogging, here’s a basic overview of how it’s done:

1: Create a blog and register a memorable domain.

Avoid remotely hosted options. You need to be in full control of your website so you can take advantage of all the different revenue options with no limitations (or other people’s advertisements). You need to buy hosting and you have a number of options (such as A2 or Siteground) so shop around for the best deals. You will also need to pick and buy a domain name and I suggest Namecheap for these. WordPress is the most popular blogging platform by far as it is free and incredibly customizable by the use of plugins and themes. My favourite theme is Socrates (it is a paid theme, but it is so versatile and quick and you will always get much better support with a paid theme as opposed to a free one, but the choice is yours).

2: Write (or outsource) killer content that will generate traffic.

This content needs to be extremely high-quality, targeted and informative. All meat, no veggies.

A good place to find writers is Iwriter and the thing I like about it is that you can see the article first before paying, so if you don’t like it you can reject it.

3: Convert your visitors into email subscribers so you can build your list.

A newsletter is key in building a successful blog online.

Scratch that; a newsletter is essential to be successful in nearly ANY market online. You will never make as much money without one.

Use a plugin or tool such as Thrive Leads or Conversion Gorilla to add sign-up forms and pop-up boxes to your blog.

4: Communicate with your subscribers regularly.

Build rapport and trust. Nurture relationships with your market. This is where you can build a recognized brand as an authority in your market and set yourself apart from the competition (especially those bloggers who aren’t doing this!). To do this you will need an email autoresponder. Popular ones include Aweber, Get Response, and my personal favorite, Active Campaign.

5: Sell products and services to your audience

This is a key strategy for monetizing your blog and also your newly cultivated newsletter. If you want to start with affiliate marketing, you can look for products and services in your niche and see if they have affiliate programs and sign up for them.

If you are in the Internet Marketing or Make Money Online niche, you can sign up for an account at places such as Clickbank, Warrior Plus and JV Zoo and promote a number of products from a host of vendors.

Just be sure that if you are going to promote something, that you either use it yourself, or you have tried and/or reviewed it and you believe it to be worthy of your audiences hard-earned cash.

NEVER promote something just for the money because if you promote something that is poor quality, you can quickly lose the trust of the people you are serving.

So, those are the 5 steps in a nutshell.

Sounds easy enough, right? It is. But it will take time.

The key is to be patient in the initial stages, and once you are up and running, you need to be consistent.

How often should you be adding content? This is a difficult question to answer, but I suppose I would say to upload content as often as you can. If that means once per day, great. If that means once per week, that’s fine too.

Just keep on going and eventually you will start to see some traction and this will give you a little bit of motivation to keep going.

When blogging, you are in it for the long term; it is not a quick win strategy. But you will build authority in your niche and could become the go-to person when somebody has a problem, and that is a great place to be.

Good luck… now go buy that domain name…

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How To Make An Ebook Fast v2

How To Make An Ebook Fast

Content marketing for 2019 and beyond is really hot and only going to increase. Creating quality content regularly and quickly can be a real challenge, so it is important to work smart and ensure that any piece of content you create is made to work for you in a number of ways.

You can create video and audio from your blog posts, articles and emails and vice versa so you can allow your website visitors to consume your content in whichever medium they prefer.

The thing is, having an eBook with your name on it is an incredibly impressive business card and adds kudos and credibility to you within your niche.

So, what is stopping you from writing your own eBook? And how do  you make an eBook fast?

Are you stuck for content? Well, if you’ve been writing blog posts and articles for any length of time, think again! And here is how to create an eBook fast in 5 steps.

Create Your eBook From Existing Content

As well as re-purposing content into blog posts, video, audio etc. you can also use them to create an eBook.

Want a quick lead magnet? Find 1-3 quality blog posts on that topic and use them to create a short report that you can give away in exchange for an email address.

Add a few more posts to your eBook and you could easily have a low-cost but high-value “tripwire” offer on your hands.

I think that we often tend to over-complicate these things, but it doesn’t have to be difficult. As long as you are creating content that is of interest to your audience, this tactic of collating blog posts is a very quick way of creating a good quality eBook that you can either sell or give away.

Once you have your articles ready, you can add them to your eBook in a natural order so the text flows from one article to another. Think of the articles as chapters of your eBook to determine the optimum order.

Write a brief introduction to tell them what the eBook is about and what they can be expected to learn and the valuable take-aways after reading it.

Now, all of this can be done with something like Microsoft Word, but if that feels like it may be overwhelming, then you can use a fantastic tool called Designrr. This is designed to create stunning lead magnets and content upgrades from your existing content super quickly and is well worth checking out.

Monetise Your eBook

 

If you are recommending tools, products or services make sure that you are using your affiliate link if they have an affiliate program. That way you may be able to monetize your eBook to by recommending good tools that you know will help them.

 

 

Design Your eBook With Stunning Visuals

If your blog posts or articles have images make sure they are incorporated into your eBook to make it even sexier. If you don’t have graphics, then use tools like Youzign (paid) or Canva (free) to add images. If you want to use high-quality stock photos, you can either use sites such as DepositPhotos (paid) or Unsplash and Pixabay (free).

You may also want to incorporate more design elements into your eBook to make it stand out from most boring white pdf’s. You can add background images, watermarks and headers/footers with links to your website to help with your branding.

As I have said before, all of this can be done with something like Microsoft Word, but can feel a little overwhelming, so do take a look at Designrr as it has been specifically designed to quickly create beautiful looking pdf’s from blog posts, articles and Word documents and it is very quick and easy to use.

Creating Your eBook As A PDF

Once you have finished designing and formatting you can create your pdf. This is the simplest way to publish your eBook. It’s an easy step to overlook, but extremely important that you don’t.

Exporting your eBook as a pdf will ensure that your content and format cannot be edited by other users. If you fail to convert an editable document into an uneditable one, your content can be distorted or misused by visitors. It is pretty simple nowadays to create a pdf version of an eBook. If in Word you can “save as pdf” and if you are using Designrr, that will generate the pdf for you too.

Marketing Your eBook

 

OK, now you have your eBook. The final part is to promote it.

After all, you’ve put a lot of time into writing, editing, and designing your eBook, but if you don’t promote it, no one will read, or even see, your eBook.

 

 

Squeeze/Sales Page

Creating a squeeze page is vital so you can send people to it and capture their email address in return for your eBook. If you are selling your eBook then you will need to create a simple sales page with a buy button linked to a payment processor such as PayPal so you can take payments.

There are many page builders out there to suit any budget. My personal favourites include Convertri and Click Funnels. They all have free trials, so you can try them out to see which works best for you.

If you are using WordPress for your website, your theme may include various templates for creating squeeze/sales pages. Good examples include Thrive Themes, Socrates and OptimizePress 2.0.

Tip: Try advertising your eBook on your website homepage with a link to its landing page.

Social Media

Social media is a fast and easy way to promote your eBook and is pretty much an absolute must these days.

Take snippets and quotes from your eBook and post then on FaceBook and Twitter. Maybe create an image with a quote and post this on Instagram and Pinterest.

The possibilities are endless, only limited by your imagination.

So be creative and schedule regular posts to spark interest in your eBook. Be sure to provide a link to your eBook in these posts so viewers can easily access it.

Tip: Why not create social media share buttons within your eBook to encourage readers to share on their personal social media profiles?

Tip: Learn how to pin a Tweet on Twitter and then pin your eBook at the top of your Twitter profile to maximize exposure.

OK, there you have it. A complete strategy to create an eBook super quick by using content you have already created. Writing an eBook from scratch may appear to be overwhelming, but by using content you have already created, this makes it so much easier. And by using a tool like Designrr to pimp your eBook, you are virtually guaranteed to stand out from the rest of the mundane same-looking eBooks out there.

So, get cracking and you’ll have an eBook that’s engaging, sparks conversation, and totally rocks in no time at all.

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Content Marketing Explained How To Write Content That Converts

Content Marketing Explained: How To Write Content That Converts!

If you’re just getting started in blogging, it’s easy to get frustrated when you don’t see immediate results. But like anything, it can take a little time to get things rolling. It’s important to be patient in the beginning, because the quickest way to fail is to give up too soon!

When it comes to successful blogging, consistency is key.

Fortunately, there are simple, yet effective ways to dramatically increase the amount of traffic, subscribers, and revenue from the start, while also decreasing the time and energy spent managing your blog.

There is no better way to stay motivated and focused than by seeing results from your hard work, and that is exactly what you’re going to experience when you follow the techniques below.

Blogging is ALL about content and you must be producing content on a regular basis. You should ideally be producing 1-2 blog posts per week, but if that is too much to begin with, then aim for at least one per month.

And make sure that this is good, high-quality content that people would be willing to pay for. This should be some of your best stuff.

Many novice marketers get a bit squeamish about publishing their best content for free, but if you do this, your readers will thank you for it and be much more likely to buy from you. And yes, that includes the content that they have freely available to them. This happens because you have put the first and helped them.ext in panel

It goes without saying then, that regardless of your niche, you’ll want to write content that solves a problem and helps your reader achieve their goals. 

When creating content for your blog, you want to focus on 2 things:

  • Educate
  • Empower

Every post on your website should do one or both of these things. 

If you are writing how-to style posts that provides readers with a step-by-step process to completing a task, or accomplishing a goal, you are educating.  If you write a blog post that offers insight such as a personal story of success, case studies, or motivational-style posts, you’re empowering your audience.

Content that either educates or empowers is the easiest way to create posts that become sticky.  This means that you’ll be able to encourage visitors to return to your website again in the future as well as to subscribe to your feed or newsletter.  It’s also one of the easiest ways to create share-worthy content and to position yourself as an authority in your market.

Another thing to consider when writing content for your blog is to focus on evergreen content.  That way the content you post today should still be relevant months from now because it doesn’t become outdated quickly.  This will cut down on the time you spend rewriting or revising content and prevent you from having to remove content that no longer provides value.

Start by jotting down links to the top 10 authority blogs in your niche market, and then spend a bit of time evaluating the type of content they are offering, especially posts that have a high level of engagement.

Look for things like:

  • Commonly asked questions posted by your target audience.
  • Posts with a high number of comments or likes.
  • Posts with the highest number of social shares.

High quality, informative and unique content is the key to your blog’s success.  It’s what forms the foundation for your entire business, but it also is the driving force behind turning that traffic into subscribers.

Focus on building high quality content pages on your blog before you do anything else. You should aim to have 4-5 pillar posts before you start to drive traffic to your site. That will give your visitor’s enough reason to return to your site and to leave a positive impression in the mind of your target audience.

When it comes to the length of your content, search engines prefer longer blog posts that provide informative, original content, so try to write posts that are at least 1000-1500 words in length.

Think this is difficult to do? 

It’s really not.  Start out by creating an outline for every post and then add in images, bullet points and sub-headers that break up the content into digestible sections and keep readers glued to the page.

Whenever possible, try to write how-to or step-by-step style posts. Not only are they easier to write, but they’ll provide actionable information that your readers will love. Lists are another quick and easy way to produce a high value post that will help your readers.

Don’t be afraid to link to other bloggers!  Not only is this a great way to provide additional value by guiding your readers to other resources that may help them, but it’ll make it easier for you get on the radar of authority bloggers in your niche market.

The goal is to impress your readers so much that they return to your site again and again because they know you provide value, and are a reliable source of information.

I cannot stress enough about consistency here. Content marketing is a proven strategy but it doesn’t happen overnight, so you need to be willing to wait for your hard work to pay off. 

If you don’t want to solely rely on organic traffic, you can easily use some paid advertising (best via Facebook or Google Ads) to drive people to your best blog posts.

If you are doing this, then you definitely want a call-to-action on the blog post in question. In fact, I would go as far to suggest that ALL your blog posts should have some call-to-action in them. This could be to sign up for updates, go to a squeeze page or sales page, or to click on affiliate links in your post.

Get your content marketing plan right and you can make a serious amount of money by producing high-quality, high-value content that really solves a problem for your audience, and by adding a good call-to action, you can grow your subscriber list and monetize your hard work.

Start your content marketing plan today and see what happens; hopefully you will be very pleasantly surprised.

In the next post, we will look at choosing your primary traffic source, so until then…

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Content Creator Blog Post

Why You Should Be A Content Creator And Not A Marketer

Labels are important. Most important are the ones that we give ourselves. How you define yourself will color the way you see yourself, and this in turn is going to influence the way that you interact with others, your happiness, your confidence and much more about you.

This is particularly true for people who are entrepreneurs and  internet marketers. If you’re someone who works online, then you will be doing something that isn’t easily defined and that many people won’t really understand. What is it you do again? How do you make money without leaving the house??

And it also changes the way you feel about the work you do and the kind of path that you will end up pursuing.

But here’s a thought; have you ever considered shifting the way you describe yourself away from ‘internet marketer’  to ‘content creator’ instead?

Yes? No? Well here are a couple of reasons  why you should be a content creator and not a marketer.

What’s in a name?

You might be wondering how you can just go ahead and change your label if you’re still doing the same job. Isn’t a content creator something entirely different from a digital marketer?

Well, not really! In all honesty, they are essentially the same, but the perception is very different.

These days, content marketing is the most effective option for any brand wanting to increase its visibility and status online.

Content marketing is necessary for SEO (because SEO is predicated on having content for Google to crawl) and it is synonymous with social media marketing (because one of the most important aspects of social media marketing is sharing content through your various channels).

And if you’re a content marketer who creates articles and videos for a blog, then chances are that you have the precise same goals as the marketers: getting your content seen.

The only difference is that a content marketer is someone who puts the ends first, whereas the content creator puts the quality content first. They put the value first. The content creator builds a brand and then promotes that brand with great multimedia content.

The marketer on the other hand looks at the market and asks how they can make money…

Why being a content creator is better for you

The thing is, the content creator – ironically – actually often makes more money.

That’s because they have a brand they believe in and they are putting more work into their content.

Both these things are not lost on readers who will end up wanting to spend more money as a result. And thanks to Google’s more recent changes, they’re not lost on the search algorithms either…

Then there’s the fact that content creators are happier. Why? Because they are working on something they love.

Success doesn’t come online quite as quickly as some marketers will have you believe. It takes a lot of time and even more work.

If you’re going to avoid letting this crush you and make you miserable, then you better ensure that you are doing it for the love and not because you have to!

Think about all the most wealthy and famous people online. How did they get there? From pedaling ‘make money’ eBooks? Or by creating an amazing YouTube channel and sharing a vibrant personality and talent for writing and production?

Content creation and marketing go hand in hand and rely heavily on each other, but by labeling yourself as a content creator rather than a marketer will change peoples perception of you, but perhaps more importantly, it may change your perception of yourself and that is priceless!

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Content Curation Tips Blog Post

Content Curation Tips

Content Curation Tips

Whether or not you created or curated the content for your website – YOUR #1 goal was to attract and retain readers. Getting and keeping readers is the name of the game!   It doesn’t matter if you use your website to sell your own products and services, or if you sell affiliate products. It doesn’t even matter if you profit from advertisers like Google Adsense.   

THE NAME OF THE TRAFFIC GAME IS… GAIN AND RETAIN!   

 

All of the content you utilize will help you attract new readers – but without a retention strategy (even if your content is awesome) it will be difficult to get your readers to come back again and again. There is simply too many other distractions on the internet to build a following of loyal readers without implementing a proven readership retention strategy.   

There are many proven readership retention strategies that you can choose from, which will prompt first time readers to come back to your website again and again.   

I’d like to discuss one of those strategies in greater detail today…   

The List:  

Even before social media, bloggers and marketers learned to harness the relationship building power of “The List” to grow their audience and profits.   

A simple “What’s New!” email from you sent out to a vast list of subscribers will boost the exposure of any new article on your website exponentially! You surely follow some of your own favorite topics – thanks to reminders sent via emails that are sent to your inbox.

Everyone does!

For example, I like to follow the progress of the “Solar Impulse” – the record-breaking solar powered airplane. I first learned about “Solar Impulse’s website” via a news article and was intrigued by the team’s solar powered flight endeavors. However, after not hearing anything about them for quite some time after they crossed the continental US I began to wonder what was happening to the team. HAD THEY CRASHED?

Worried, I did a quick Google Search, but I could not remember the name of the plane. Google search sent me in a million different directions – and it was only by chance that I discovered their website again. http://www.solarimpulse.com/

THAT EXACT SAME THING COULD HAPPEN TO A FAN OF YOUR WEBSITE! ONLY THEY MAY NEVER FIND YOUR WEBSITE AGAIN!

Thankfully, now I am signed-up to the Solar Impulse newsletter. Now, I can keep track of these aviation pioneers in my spare time by opening and clicking on their latest link at my leisure – from my inbox! I have revisited their website many times since then – all thanks to their email reminders!

YOU could encourage millions of fans to return to your website again and again, via email, as soon as you discover a strategy that collects the email addresses of first-time readers.

 

However, you may find that collecting email addresses from first-time readers – is no walk in the park! For example, I rarely give my email address to anyone because I don’t like getting spam any more than you do!

There has to be a very good reason for me to give away my email address. You probably feel the same way – and agree that most people do also.

That is why most successful websites will offer something special to potential subscribers (a bribe) just for signing up to their list. If you create the perfect bribe, you’ll have no problem attracting subscribers – and your list will grow like the weeds in my backyard!

What is the perfect bribe? It’s anything people believe is worth giving you, their personal email address to get! It could be…

  • An Informational eBook or Report
  • A Newsletter
  • A Coupon Code
  • Instant Access To Private Content
  • A Secret Link, etc. Many things can make for the perfect bribe!

However, you are not done – once you have created the perfect bribe. You also need a system that…

  • Showcases The Value Of Your “Bribe”
  • Collects Emails
  • Delivers The Bribe
  • Thanks Your New Subscriber For Signing Up!

Most importantly, this system needs to work INSTANTANEOUSLY and AUTOMATICALLY!

If you make people wait to receive the gift they have been promised, you can bet they will not readily become your #1 fan! That’s why to collect emails you must use an AUTOMATIC landing page system. Once upon a time, I would hire a graphic designer and together we would code an automatic landing page system from scratch. …Or I would buy an off-the-rack landing page software to create the landing page system. However, since the advent of HTML5 and with more and more people using different devices like phones, tablets, etc. to visit my landing pages – I’m finding it increasingly difficult make these pages work properly. That’s why I was delighted to discover the online landing page app: 

Landing Page Monkey’s landing pages…

  • Work on all browsers and devices
  • Don’t require me to buy or host another website
  • Doesn’t require me to write html/css code
  • Looks great, and is fully brandable and customizable!

Why not visit the “Demo” link at the website link I’m giving you below to see some of the example landing pages that this app has created. warr.us/LandingPageMonkey

While you’re at that website looking at demo pages, why not grab some of the giveaways they are offering? If you do, then you can watch how the entire process works and get a bunch of awesome gifts! In addition, while you are collecting all of those gifts it will help you to realize how you could have landing pages just like these awesome working examples! You’ll also see how these landing pages could help you build your list automatically!

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