Content Marketing

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How To Create Compelling Content That Captivates Your Audience

What do you need to create content that engages your audience? The answer is simple: You need to focus on what matters to them. In order to do that, you need to understand your audience and what matters to them.

In this article, we’ll show you how to create content that captivates your audience and helps you achieve your business goals.

If you follow the 6 simple steps below, your content creation will be far more engaging and useful to your readers and this will boost your credibility and authority with them and will hopefully result in more leads and sales for your business.


By the way, if you are serious and want to take your content marketing and your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


Ok, let’s jump in…

Understand Your Audience

Who are you writing for? This is a question that all content creators must answer before starting to write. By understanding your audience, you can create content that is relevant and engaging for them.

The first thing to mention is how highly valuable it is to have a general understanding of human nature. An authentic and personable message that can easily establish rapport and trust tends to resonate well with people.

Along with a unique perspective on subjects that may be a little challenging or at least thought-provoking, some passion and humour are some other features that connect with people.

However, it’s also crucial to have a thorough understanding of the specific niche you’re aiming for. The question “What’s in it for them?” must be asked frequently. You must be aware of their needs and wants. How will you meet their needs and fulfil their desires?

Identify What Engages Your Audience

Playing “question and answer” is one of the easiest ways to involve and engage with your audience. Ask thought-provoking questions that really get people thinking or provide answers to recurring queries and objections. Simply structuring your content as a dialogue rather than a monologue enhances the sense of interaction.

Some fundamental elements of interacting with your audience include trying to present yourself as a distinct and fascinating individual with genuine value and a powerful message.

Additionally, you are more likely to maintain your audience’s attention and keep them coming back for more if you add dialogue into your story that imparts useful information in a fun way.

Create Content That Is Genuinely Interesting To Your Audience

If you try and sell right away without first establishing trust, the cynics will leave your website quickly.

Your readers will be interested in learning more if your idea or product excites them, or if you offer practical solutions to their problems.

This is why it is important to really understand your audience and to only write to a specific type of reader; a narrow niche may be smaller, but it will be more targeted, and your readers will more likely be interested in what you have to say, which will hopefully result in more leads and sales for you.

Write in a conversational way and don’t be too stuffy (unless your niche expects this). Always try to add your character to the text and inject humour if you know your readers will respond to it.

It goes without saying that you should know your stuff. Please don’t try to fake your expertise as you will be found out and your audience will not forgive you for deceiving them.

Ask questions, don’t use jargon and offer a unique perspective to your content.

There is a lot of content out there ready to be consumed, so you need to try and stand out from the rest.

Use Multimedia

Video is already a significant component of content marketing and will remain so.

Think of yourself as a customer for a moment. There are two ways to decide how to learn something:

Would you rather watch a three-minute video or spend fifteen minutes reading website content?

It’s likely that you chose the video. Why? Probably because it is shorter, simpler to understand, and hopefully a little engaging, plus it may also be entertaining.

Video is becoming even more crucial as social media platforms today focus more on content sharing and discovery. Additionally, video marketing can humanise your company, which will increase brand recognition, lead generation, and sales.

And don’t forget audio content! Just look at the popularity of platforms like Audible. Creating audio content and using platforms like Soundcloud is a good way to diversify.

If you are creating longform, or detailed content, think about starting a podcast as these are incredibly popular.

And don’t forget good old photos and infographics. Ideally you’d use your own unique photos, but stock photo will still work. And if you can condense all the main points of your content into a handy infographic, great. These are highly valued and readily shared.

Keep It Fresh

Ideally the vast majority of content you produce will be evergreen. That doesn’t mean to say that tactics don’t change, but the underlying strategies and principles remain the same.

You can keep things fresh by updating your evergreen content with new tactics as and when they appear. This way you will also show that you are keeping your finger on the pulse on the niche you serve.

So, you can either update older content with new tactics, or write new content and link to it from the older posts, the decision is yours.

Promote Your Content

Now you have written your content, it’s time to put it to work for you.

The first thing to do is to share it on all of your social media channels.

Create pdf’s or slideshows of your content and share on sites such as Slideshare.

If you have a budget, consider using paid ads to drive traffic to your content. If you do this, ensure that your content is monetised with affiliate links and a clear call-to-action to try to get a return on investment.

Conclusion

In order to create compelling content that will captivate your audience, you need to first understand what makes them tick. You need to know what they care about, what motivates them, and what interests them.

Once you have a good understanding of your audience, you can then begin to create content that speaks to them on a personal level and that provides value.

Your content should also be visually appealing and easy to read. Use short paragraphs, catchy headlines, and eye-catching images. And, most importantly, make sure your content is engaging and interesting.

If it is not, people will not stick around to read it. So, take the time to craft a well-written, well-designed, and well-targeted piece of content, and you will be well on your way to capturing your audience’s attention.

Content publishing is an integral part of any online business and is a great way to get traffic to your offers and to position yourself as an authority, so start publishing useful, high quality content today.

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free detailed blogging report; download, read it and take action 🙂

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15 Types Of Content Your Audience Wants To Read

As a marketer you know the power of a good blog with powerful content but what do you create? Articles, videos, audios, flipbooks, the list of possibilities for content publishing is endless…

There are times you may well get stuck when creating content.  It could be for a variety of reasons such as…

  • You have already created a lot of content on the subject.
  • You have not had time to do a lot of brainstorming.
  • You have only a small amount of time for the project.
  • You have trouble coming up with a variety of ideas.

And so forth.  It doesn’t really matter what the reason is, the fact remains that you’re going to get stuck.

Stuck in a writer’s block. Stuck in a time crunch.  Stuck in a rut.

That’s what this resource is here for:  to help you get un-stuck.  It will serve as a handy tool for generating ideas anytime you wonder…

  1. How do I choose a topic?
  2. What points of discussion should I bring up?
  3. What information do I need to include in this content?

You’ll learn just that in this article, where we’ll talk about 15 talking points that will work for just about any kind of content creation.

NOTE: Although some of these ideas are presented as single items, you can build content around multiples.

For example, The first is to respond to a frequently asked question, though you can also respond to a series of questions. Or use #2 as an illustration; you may either insert one tip or several tips.

The point is that depending on your needs, you may execute singles or multiples of several of these.

Now that the disclaimer has been made, let’s begin…


By the way, if you are serious and want to take your content marketing and your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


Ok, let’s jump in…

Answer A Frequently Asked Question

By looking at your email, social media, blog comments, and other sources, you can get a feel for the questions your audience is asking.

Checking sites like Quora and JustAnswer, as well as observing the questions your audience asks on other people’s blogs and social media, will help you collect more questions.

For example, if you’re writing content about weight loss, you may provide the response to the question, “How many calories should I eat each day?”

Tip: For further ideas, try searching Google for phrases like “commonly asked questions about [your topic]” or “most often asked questions about [your topic]”.

Add A Useful Tip

One of the most useful elements of a piece of material is frequently a good tip. Because of this, you should aim to include useful and preferably new tips in any relevant piece of content you produce.

Share hints that make a task clearer, quicker, cheaper, easier, or in some other manner better, to make your content even more beneficial.

For example, if you’re writing content about dog training, you can offer advice on how to interpret a dog’s body language so that you can correct him before he does something wrong (like barking or attacking other dogs).

Give Appropriate Warnings

Giving a warning helps your readers to avoid an issue or mistake, possibly even one that is harmful.

For example, if you’re instructing folks on how to restore a classic car, you could mention the possibility that lead paint was once used to paint older vehicles. Then you can give instructions on how to remove this paint safely.

Every issue has possible risks attached to it, and you can help your audience by alerting them to them.

How To Avoid A Common Mistake

What error (or errors) does your target market frequently make? You can discuss this common error, instruct readers on how to prevent it, and instruct them on how to change their course of action in the event that they have already committed the error.

For example, if you’re giving advice on how to get a new job, you might mention a typical interview error that most people make.

Tip: A personal account of how you made the error will help you connect with your audience.

Show Them Relevant Examples

An excellent example makes a step or suggestion clearer and makes it simpler for the person to apply the knowledge you’re showing them.

For example… consider this very article!  To help you better understand each topic we’ve discussed, I’ve given you an example after each entry.:)

Seriously. There’s nothing like sharing an example to “demonstrate” what a point may look like in a real-world scenario to better explain it.

Make A List Of Dos And Don’ts

A list of do’s and don’ts can be thought of as a collection of suggestions (do’s) and errors to avoid (don’ts).

For example, you might give a list of do’s and don’ts while instructing folks on how to replace a kitchen faucet.  E.g.  “Do make certain that you have the proper tools before you start the job” and “Don’t forget to turn the water off first.”

NOTE: When people are sharing this kind of list, they frequently have an unbalanced list with many more do’s or don’ts. This issue can be avoided by changing some of your dos into don’ts or vice versa.

Consider the statement “Don’t forget to turn the water off first” from the previous example. You can reword the point as follows: “Do turn off the water before you start” if your list of dos and don’ts is nearly all don’ts and you wish to add a few do’s to the list.

Share Relevant Quotes

Share a meaningful quote from someone, especially someone who is (or was) notable, , here. If you’re looking for a specific kind of quote, try searching Google or quotes websites like BrainyQuotes.

For example, if you write about motivation in your area of expertise (like fitness), you may share Eleanor Roosevelt’s maxim, “With the new day comes new strength and new thoughts.”

Quotes can help your audience remember important details and give them well-needed motivation.

Discuss Hot News Relevant To Your Niche

In your niche, news is constantly happening, yet frequently your audience is unaware of how it affects them. You can share the news with your audience (ideally before anyone else) and describe why it is important to them.

For example:

  • If you’re publishing content for readers who suffer from rheumatoid arthritis and a new medication enters the market, you can inform readers about the drug trials to help them in deciding whether or not to consult their doctors.
  • If you’re writing content for American entrepreneurs and the Federal Trade Commission (FTC) adopts new advertising restrictions, you can communicate this information to your audience and advise them on how to comply with the rules.

Make sure to stay up to date on developments in your niche by routinely reading articles from key academic journals and industry news media.

Show The Steps For A Particular Process

It goes without saying that you will list the steps of a procedure if you are writing a tutorial. You could do the same thing, though, even within other content.

If you give a tip, for instance, you can then outline the actions that people should follow to put the tip into practice.

The same is true for other kinds of content, such describing the steps necessary to use a piece of equipment that is listed in a gear list.

For example, if you recently gave your audience advice about how a strong email subject line may significantly increase open rates, you can now provide the steps to write this kind of subject line.

Expand On A Particular Idea

You might occasionally express ideas that don’t require further explanation. In other circumstances, you’ll want to provide more detail. This improves the content’s worth and usefulness.

For example, if you mentioned cultivating relationships as a way to convince a possible joint venture partner to accept your plan, you might wish to expand on that suggestion. In other words, you would discuss strategies for establishing these connections.

TIP: You can also expand on someone else’s thoughts. For example, you could cite a Facebook post and then elaborate on it, if they haven’t done so already.

Suggest An Alternative

The idea here is that if someone lacks the funds, software, equipment, or any other tools or resources required to complete a project or achieve a goal, you can recommend a substitute.

For example, assume you’re conducting a class on photo editing, but you are aware that not everyone in your class can afford Photoshop. You can recommend that they get a free software application like GIMP to do their editing.

Compare And Contrast Ideas/Strategies

Which strategy will be most effective for someone? That is a question your readers will frequently be asking themselves. By helping your audience to find the answer to that question, you are giving them a lot of value.

For example, if you are in the fitness niche, you can assist them in determining which sort of cardio is best suited to their demands (high intensity interval training (HIIT), moderate intensity, or low steady-state cardio).

TIP: Be sure to discuss the advantages and disadvantages of each option you propose.

Compare And Contrast Products/Services

A comparison and contrast of two products is another way to add value. You should compare and contrast the two items that the majority of individuals in your niche buy.

Sometimes, a first-time buyer may be undecided about which product is best for them, and your comparison/contrast can help them make that choice (and if you are an affiliate even better).

For example, if you’re writing for ultra-marathon runners, you could compare and contrast two major brands of running/trail shoes.

Write A Product Review

People enjoy and search out product reviews regardless of the niche. That is why your audience will really value a product review, whether as a standalone piece of content or as a discussion point within a larger piece of content.

For example, if you’re writing a lesson on how to build a mailing list, you could review and recommend a certain autoresponder.

Ask And Answer Readers’ Questions

Here, the goal is to collect questions from readers and then respond to one or more of them. This could be compared to a group coaching session. You can either do this in real time (like during a webinar) or in advance and respond to inquiries on a regular basis, as in a weekly blog post. These questions and answers can be inserted into any kind of content.

For example, if you help folks with do-it-yourself remodelling tasks, you can respond to questions from your audience every Friday.

NOTE: You can use these questions to revise earlier works of content to keep them updated and current.

For example, if a blog post receives questions from readers in the comments section, you could now include a “Group Coaching Q&A” segment at the end of this article where you address these questions.

OK, so there are 15 pieces of content that your readers will want to read, so go ahead and pick one today.

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free detailed blogging report; download, read it and take action 🙂

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How To Make A Popup That Benefits Opt-Ins Rather Than Hurting Them

How To Make A Popup That Benefits Opt-Ins Rather Than Hurting Them

When most people think about popup windows, they have a bad association.

That’s because we’ve all dealt with popup windows that won’t close, popup windows that act like “whack a mole,” with many windows popping at the same time, and other annoying situations.

As a result, you may believe that you should not subject your website users to popups.

You are correct – you really should NOT subject your visitors to irritating popups because they will undoubtedly reduce your opt-in rates.

However, a well-timed and polished popup benefits both your visitors and your opt-in rates, therefore you should start employing them.

So, how can you design a useful, beneficial popup? That is the focus of this article.

Using popups is an important part of your overall email marketing strategy and shouldn’t be overlooked.

Let’s get this party started…

Step 1: Stay Away From Tricks Or Annoyances

The first thing you should do is prevent any type of popup that tries to fool or annoy users. To that purpose, stay away from the following:

  • Numerous popups showing on the same page. (Let’s be honest, one is more than enough.)
  • Popups that generate a new one every time the previous one is closed.
  • Inability to close popups
  • Popups that are virtually impossible to close, such as those with small close buttons and ones that can only be closed by using something like the “esc” key.

And similar ploys. Remember, your purpose is to serve individuals by offering them something useful through the popup. You want users to appreciate your popup rather than be so angry that they swear never to return to your site again!

Step 2: Write Your Popup’s Copy

You must now decide what will be displayed in your popup. This would best be a concise piece of writing that encourages individuals to sign up to your mailing list.

To that purpose, you can design your popup copy using the guidelines from this lesson.

The difference is that this content will be even shorter, consisting of a headline, along with a few perks, and a call-to-action in addition to your opt-in form.

The key to creating a successful popup is to link it directly to the material that the visitor was just browsing.

This means that both the sales text and the lead magnet or other opt-in offer are directly relevant to what the visitor was viewing.

To clear things up for you, let’s look at a couple of quick examples:

Example 1: If someone is viewing a blog post about weight loss, your popup could give them even more weight loss ideas by offering them a free report or newsletter.

 Example 2: If someone visits a dog training sales page, you could give them a free video on dog training and maybe even a discount on the product or service they were looking at.

Step 3: Decide On The Appearance

The next part is to figure out how and when your popup should appear.

In terms of timing, you have a few options:

  • Showing up as soon as anybody visits your page.
  • Showing after a certain amount of time (for example, 30 seconds after someone arrives on the page).
  • Showing on the exit or with the exit intent (this means that it appears if the visitor is going to leave your page).

Important…

You should generally avoid popups that show as soon as a visitor reaches the page.

They haven’t even had a chance to read the page/post to see what it’s about, thus any popup box will be quickly closed, most likely without even glancing at it, because they want to find out what the main page is all about.

When it will appear depends on whatever it is you’re giving away and where it appears on the page.

If you’re using a popup box on a sales page, for example, you would be better off using an exit intent popup box.

You can keep the sales page’s focus on buying a product this way, but if they decide to leave without buying, you can employ the popup box to encourage them to sign up to your email list.

The design of your popup is the second factor to consider. There are several options here as well. Just make sure the prospect can easily close the popup box if they want to.

  • The main screen is darkened by a lightbox type popup, allowing visitors to focus on the popup.  The lightbox also nearly fills the whole screen, so it’s hard for the reader to overlook it.
  • The standard popup, which is a smaller window that will appear above or below the main page, is another alternative.
  • Another alternative is the slider style popup in which the popup can slide in from either the top, bottom, or either side of the screen. This popup is slightly different from the rest, and it’s meant to grab your attention.

It’s a pretty good idea to perform some testing to determine which styles your visitors respond to the most in order to figure out which one is best for you.

This brings us to the final phase…

Step 4: Monitor And Test

Testing and tracking your popup windows is the only real way to know for certain what affects your opt-in rate the most. To this end, you should put the following to the test:

  • The text that will appear in your popup (your headline, any benefits and your call-to-action).
  • The interior design of your popup as a whole (e.g, images, font, color etc.).
  • What you’re selling — this should be dependent on what the viewer was just looking at, you can provide different kinds of lead magnets.
  • The popup’s appearance and location.

Even if your shiny, new popup appears to be performing well, tracking and testing is a smart idea because you could probably boost your response rate a whole lot more.

Check that you are able to track conversion data if you’re utilizing a separate piece of software to design your popups. I highly recommend Thrive Leads.

Split testing is the only surefire way to know how effective your email marketing campaign is, and how to optimize it further for even better results.

Conclusion

Popups, as you’ve just learned, can be extremely advantageous to your online business and well-received by your target demographic.

Here’s a quick rundown of how to make a successful popup:

  1. Decide what you’ll offer inside the popup. Make sure the lead magnet is tailored to the information the visitor is seeing.
  2. 2.Write the popup’s copy.
  3. Select the popup’s details, such as its timing and look.
  4. Make a commitment to testing and tracking in order to increase response rates.

Remember to try to build popups that help rather than hinder your conversions!

Any type of marketing funnel relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊

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6 Product Types You Can Promote As An Affiliate Blogger

A common question that comes up for affiliate bloggers is…

“What kind of products or services should I actually promote?”

Of course, this is dependent on your niche. The short answer is that you should promote things that your readers actually want, and hopefully, need!

Products that help to solve issues, elicit an emotion (recalling a memory, making others laugh, etc.), or that meets a need are the best ones to promote.

Yes, items that people just “want” are also excellent choices, but if you want your site to rock out the sales, focus on the aforementioned.

Sticking with products that have worked for you, that you’ve tested for yourself, that come from reputable brands, and that are evergreen (unless you have a seasonal blog) are also good “rules of thumb” to follow.

All of the information I’ve given you thus far is useful in general, but now let’s speak about specific product types.

Services Offering Recurring Commissions

This is listed first because I want you to go find as many of these as you can. Being an associate for items that pay recurring commissions is fantastic because you sell it once and get paid again and again. This is the closest thing to passive income you can get.

Now, depending on your niche, you will be able to find these types of products and how many there are, but for most niches, you should have at least a few possibilities. Because certain niches have numerous alternatives, you could have several of these functioning for you at the same time. Consider having three, four, five, or more of these programmes paying you every month.

People tend to pay for services longer than any other form of recurring product you might promote, therefore services are the ideal option for this.

Make a list of all the services you think that individuals in your niche would want to use. You may also do a Google search for “your niche + service” to find some that you might not have considered.

Once you’ve compiled your list, look for affiliate networks that offer those services and start promoting them on your site.

Membership Sites Offering Recurring Commissions

I just got you all pumped up about recurring commission affiliate programmes, so let’s move on to another type of programme. The membership type.

Again, depending on your niche, this may or may not be a possibility for you, but you can find these by searching on Google for “your niche + membership site or “your niche + membership.”

Look to see whether they offer affiliate programmes that you may join once you’ve found them. If you don’t see anything that indicates they do, simply contact the site’s owner and inquire. Many will likely say yes!

Find as many as you can and start promoting them for many recurring income streams.

Digital Products

This is my favourite type of product to promote because the commissions are usually the highest. Whereas a lot of physical products (which we’ll speak about next) pay extremely small commissions (like 1% to 5%), digital products can pay you anywhere from 30% to 100% of the transaction in some niches.

Ebooks, software, courses, pintables, and other types of downloadable products are types of digital products.

Return to Google and begin searching for digital products in your niche. Look for all of the product kinds I described above, and then check if any of them offer affiliate programmes.

You can uncover a number of these types of products to promote as an affiliate in a lot of niches.

Books

Even in this digital age, many people like to hold a physical book in their hands and read it. If you have written a blog post about a particular topic, see if there is a book about it that you can recommend.

This can be as simple as going to Amazon and doing a topic search. Then simply grab your Amazon Associates link for it and include it as a tip for additional reading in your posts.

This is a terrific strategy for popular topics for which you want to develop content but can’t find a product to promote and profit from as an affiliate.

Physical Products

Because there are so many physical things out there, and so many affiliate programmes for them, this is a really broad product category.

Only promote physical products that you have personally used and liked, or that have benefited you in some way. There’s no need to promote a tangible product merely for the sake of promoting it when there are so many other options available.

Although it is not a requirement, recommending things that you have used and enjoy will almost certainly earn you more money.

There are now a number of affiliate marketplaces where you can look for physical products. ShareASale, CJ Affiliate, and the ever-popular Amazon Associates programme are just a few examples.

Do a quick search on these or go back to Google, and you’ll find that there are many options to choose from.

Food

One thing that we all have in common is that we all eat food, and most of us enjoy eating, therefore this is an excellent product to market.

Aside from obtaining your Amazon Associates connection for different sorts of food you write about or recommend, many businesses now offer cooked food delivered to your door, food boxes with everything you need to cook, shopping boxes, and speciality food boxes.

If you’re not in the food niche, this is an often-overlooked type of product to promote as an affiliate, but you’d be surprised how well you can work your affiliate links into this type of product.

So there you have it! As an affiliate blogger, there are just six ideas of products you can promote.  Although not every product type may be available to you due to the type of niche you’re in, you should always be on the lookout for new things to promote in order to keep the money coming in from your site!

Follow these affiliate marketing tips, and you’ll be on the way to becoming a successful affiliate marketer in no time. And if you want to know more about affiliate marketing check out the featured resource below for a free report; download, read it and take action 😊

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How To Set Up A Landing Page That Gets New Subscribers

How To Set Up A Landing Page That Gets New Subscribers

You have a fantastic lead magnet on your hands. You provide your subscribers with helpful, engaging content. All you have to do now is inform your leads about the advantages of joining your mailing list. Setting up a landing page is one approach to achieve this (also known as a lead page or opt-in page).

Your landing page functions as a mini sales page, since it persuades visitors to subscribe to your mailing list.

The better your page is at achieving this aim, the quicker you’ll build your list (and the more money you’ll make). As a result, you can understand how crucial this step is in the email marketing process.

Let’s have a look at how to do it step-by-step…

Design A Professional Page

While the majority of this lesson focuses on writing sales copy for your landing page, we can’t overlook the page’s overall design.

If your page has a shabby, “cheap” appearance, your visitors will presume your newsletter is similarly shabby and inexpensive. That’s why you need a professional, clear design that offers a strong first impression.

As an example, look at this sales page…

https://www.earncome.com/content-creation-u/.

The design is simple, yet professional, and it doesn’t detract from the message on the page.

It’s not a problem if you’re not a designer. If you want, you can hire someone. Alternatively, you might use a content management system like WordPress.org, which offers thousands of professional designs (many of which are absolutely free).

Brainstorm The Benefits

The next step is to come up with a list of all the advantages that a subscriber will receive if they join your mailing list. To put it another way, you want to come up with as many reasons as possible for someone to join your list.

Here are some questions to consider when brainstorming these advantages:

  • What kind of lead magnet do you send to your subscribers?
  • What are the advantages of using a lead magnet?
  • What kind of information do you send to your subscribers?
  • What are the advantages of this information?
  • Are there any other benefits to being a subscriber? (Perhaps they get special discounts on popular items.)

Move on to the next step once you’ve learned about all the benefits…

Profile Your Audience

To write copy that truly connects with your target audience, you must first understand who they are, what they want, and how they think and feel. You can get this information by looking at demographics, monitoring niche conversations on social media and other platforms, and surveying your target group.

You can get this information by looking at demographics, monitoring niche conversations on social media and other platforms, and surveying your target group. 

For example, what is the average age and gender of your target audience? Where do they call home? What are their most pressing niche issues? What are they looking for? What niche-relevant hopes and worries do they have? The more you learn, the easier it will be to write high-response copy that talks directly to your target market.

This leads us to the following step…

Put Together Your Copy

Now that you’ve figured out who your target market is and what you’re selling, it’s time to put it all together in a sales letter.

NOTE: This page does not have to be very long. A headline, a brief introduction, a list of benefits, and a call to action are usually sufficient. Let’s have a look at these pieces…

Headline

Create an engaging headline that highlights one to three of the most compelling reasons to join your mailing list.

For example:

  • Now You Too Can Discover the Secrets of Getting Rid of Unsightly Belly Fat – This Free Video Shows You How!
  • To Every Allergy Sufferer Who’s Absolutely Dreading the Upcoming Pollen Season: Discover the Natural Way to Get Rid of Itchy Eyes, Sneezing and that Runny Nose — Get Your Free Report to Enjoy Instant Relief!

Next…

Opener

Then, in a few phrases, add a short opening that expands on what you’re offering and/or describes the problem you’re fixing.

Example:

“It’s not fun to be miserable all of the time because of your allergies.” You have swollen eyes and cheeks. People frequently ask whether or not you are crying. And your eyes itch so badly that it’s all you can think about at times.

The good news is that you can start feeling better right now. It doesn’t matter whether you’ve tried every over-the-counter medication. It makes no difference if prescribed medications haven’t helped you. What you’ll learn in this free report will revolutionize the way you think about allergies – and will change your life for the better!”

List of Benefits

You’ll want to share a bulleted list of your top perks after the opener. You have the option of sharing five to ten benefits.

Include statements that pique the readers’ interest in the benefits they’re receiving wherever possible. You can accomplish this by informing visitors of the advantage but not telling them HOW they will receive it. Going against popular belief regarding the benefit will make people curious to know more.

 For example, many individuals assume that when they’re on a weight-loss regimen, they need to experience hunger, rumbling stomachs, cravings, feeling deprived, and so on. You can make people curious by telling them that they can reduce weight without these negative consequences. The use of phrases like “secrets,” “find,” and “reveal” will pique people’s interest in the benefit.

For example: “You’ll learn the secrets of safe and effective weight loss – even if you eat a luscious piece of chocolate cake every day!”

Here’s another example: “Are you making a costly copywriting mistake that might be taking thousands of dollars from your bottom line every year?  Find out on page 33!”

Call to Action

At this moment, your visitor is eager to join your mailing list. Along with your email opt-in form, you must now include a call to action.

E.G., “Fill out the form below and click submit to get instant access to [the main benefit, lead magnet, or whatever else you want]:”

Conclusion

You know you have a fantastic lead magnet and a fantastic newsletter for your subscribers, but they have no idea.

Your lead page is where you can tell your audience about your free offer and how they can gain immediate access to your lead magnet in exchange for an email address.

Just keep in mind that your sales copy should be informative and cheerful, with no hype, strongarm tactics, psychological techniques, or anything else. Your goal should be to assist your audience rather than to “deceive” them.

Any type of marketing funnel relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊

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