4 Steps To Set Your Content Goals

4 Steps To Set Your Content Goals

4 Steps To Set Your Content Goals

Before you sit down to write a single word on your next piece of content, you need to set a goal for the content.

That way, you can craft the content around achieving that goal.

How do you set these goals? That’s what you’re about to find out.

Let’s get started…

Step 1: Consider The Big Picture


Before you pick a goal for an individual piece of content, you’ll want to first review your overall goals for your business and your content strategy. That way, you can ensure that your individual pieces of content do indeed support your overall goals.

Ask yourself these questions:

  • What do I hope to accomplish with my overall content strategy?
  • Who do I want to help with my business and content?
  • What type of content will best help me achieve this goal?
  • Where should I post this content?

In other words, you want to determine who you will help and how you will help them.

For example, your overall business (and content) purpose might be to help single moms live balanced, empowered lives (while generating income for yourself).

 The key here is that you need to be specific with your goals.

For example, what kind of help will your business provide for these single moms?  How many sales do you want to make? How much time can you invest in this endeavor?

Pick measurable, specific and realistic goals for best results.

By the way, if you are serious and want to take your content marketing and your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

Then move on to the next step…

Step 2: Determine The Goal For This Content

Now that you’ve got a good understanding of your overall goal (i.e., your business and content strategy), you need to decide the goal for the specific piece of content you’re about to create. For example, do you want this content to:

  • Generate traffic? If so, how? (E.G., SEO? Viral Traffic? Other?)
  • Build your list?
  • Presell a product?
  • Get people to join a contest?
  • Encourage people to join a webinar?
  • Get people to fill out a form (such as a quote form)?
  • Get people to call your business?
  • Establish your expertise?
  • Build your brand?

And similar. Select your goal, and then move on to the next step…

Step 3: Select Content That Fits Your Goal

Now that you know your goal, your next step is to determine the best content format to achieve that goal. For example:

  • How to/tutorial.
  • Tips list.
  • Single tip.
  • Opinion article.
  • Resource/gear list.
  • Checklist
  • Worksheet
  • Template
  • Swipe
  • Planner
  • Video
  • Audio
  • Live content (webinar).
  • Meme
  • Comic
  • Infographic
  • Product review.
  • Product comparison.
  • Case study.
  • Motivational story.
  • Direct ad.
  • Search engine optimized content.

And similar.

Example #1: If your goal is to generate viral traffic on social media, you’d likely select a short piece of content such as a meme, tip or quick video.

Example #2: If your goal is to presell a product, then there are two approaches: 

  1. Direct sales approach. Here you use a promo piece of content, such as a product review or comparison. 
  1. Indirect sales approach. Here you create “useful, yet incomplete” content. For example, if you’re selling a weight-loss course, then you might offer five weight-loss tips. The content is genuinely useful, but it’s incomplete because it doesn’t completely solve the reader’s entire problem. You can then point them to the course for additional help.

TIP: Be sure to pick a topic that also helps you achieve your goal. You may need to do some market research to be sure this is a topic that your audience really wants.

Pick the format and topic that best fit your goal, and then move on to the next step.

Step 4: Craft Content Around Your Goal

Now that you’ve decided on a goal, format and topic, you can start creating your content.  Be sure that you structure your entire content around achieving your goal.

Example #1: If you’re looking to generate sales from your free content for a paid offer, then your free content should include the benefits of the paid offer.

 Example #2: If you’re looking to build your expertise, then be sure your content is “fresh” – it should include a unique angle/approach to the topic, and/or unique tips or other information that people can’t find anywhere else.

 NOTE:  Please keep in mind that no matter what the goal is for your business, the goal for your audience is always to provide useful content that will help them solve their problems, reach their goals and/or enjoy their interests.

No matter what your goal is, you’ll want to end the content with a call to action (CTA).

Your CTA should have the following parts for best results:

  1. Tell people what to do.
  2. Tell people how to take that step.
  3. Give people a good reason to act now.

A good reason to act now may take multiple forms:

  1. When there is a (real) limited time only offer that would provide additional paid help to your audience. E.G., “This offer ends soon, so grab your copy right now…
  2. When there is a built-in deadline that is important to the audience. G., “And do it now, because your wedding day will be here faster than you think…”
  3. When there is a legitimate danger to the audience if they don’t act quickly. E.G., “Don’t become a victim who gets scammed or robbed – find out how to protect yourself from con artists and thieves when you travel overseas…

For example, here is a CTA for joining a list:

 Your next step is simple: click here to join the mailing list in order to get “Part 2” of this article. And do it now while you can still get this valuable information for free.

Let me share with you a few other templates you can swipe and use:

Purchase a Product:

If you liked these five tips, then you’re going to love getting your hands on the complete guide to [achieving some result]. Click here to get your copy – and be sure to use coupon code [insert coupon code] to save [$ amount]. But hurry and order now, because this offer expires [insert when it expires].

Join a Contest:

How would you like to win [describe two or three of the top prizes]? It’s easy to enter – just [describe how/what to do]. Click here to enter for your chance to win – and hurry, because this contest ends soon.

Share this Content:

If you loved this content, then you’re going to want to share the smiles with your friends. Click here to share it on Facebook, because you know your friends are going to love this as much as you did.

NOTE:  A quick word about “urgency” … while there is no doubt that you can forcefully call people to action with manipulation and get higher conversions, please don’t do this.  Rather than attempting to talk people into something they don’t really need by pushing their internal “fear of missing out” button, give them a compelling reason to make an intelligent decision to buy your product if it’s something they actually need.

Now, let’s wrap this up…


Some marketers push out content just to fill space. Don’t do that. Instead, create content that helps you achieve a goal. You can get started doing this with your very next piece of content by utilizing what you just learned inside this checklist.

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free detailed blogging report; download, read it and take action 🙂

Continue Reading
5-Step Content Creation

5-Step Content Creation

5-Step Content Creation

If you’re an infoproduct creator, online marketer, blogger, author or other online business owner, then you’re going to need to create ongoing content to serve your audience.

Whether you’re creating free content, paid content, short content, long content or anything in between, this 5-step ‘checklist’ will serve as an overview of the overall steps you will need to complete.

Of course, not just any content will do. It needs to be GOOD content – something useful, something engaging, and something your audience wants.

By the way, if you are serious and want to take your content marketing and your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

How do you create this sort of in-demand, helpful content? By following this simple five-step process:

  • Step 1: Choose a Topic
  • Step 2: Create Your Outline
  • Step 3: Craft Your Content
  • Step 4: Call Readers to Action
  • Step 5: Convey Benefits

Let’s walk through the steps…

Step 1: Choose A Topic

In order to choose a topic, you need to do the following:

  1. Pick your goal. For example, do you want your readers to buy a product when they’re done reading? Join a mailing list? Register for a webinar? Share your content? Take action on what they just learned? Make progress toward their desired outcome? Pick one primary goal and then move on to the next step.
  2. Select an in-demand topic. Here you need to do your market research to figure out what your audience wants. A good way to do this is to find out what they’re already buying. If people are buying products on a topic, they’ll likely be interested in reading about them on your blog or elsewhere.

TIP: Go to marketplaces such as, and and search for your niche keywords – then check what topics are selling well.

  1. Choose the right format. What sort of content best fits your needs? A how-to article, a FAQ, a tips article, etc.?

Let me share with you a typical example…

You’re selling a dieting guide. You do your market research and find out that people are really interested in getting rid of belly fat. You then choose to create an article such as “10 Tips for Boosting Your Metabolism to Burn More Belly Fat.”


Step 2: Create Your Outline

Your next step is to outline and organize the talking points for your content. How you do this depends on what content format you chose.

Here are three different outlines to use:

  1. Chronological outline, which is for step-by-step content. This works for how-to tutorials, case studies and other similar process-oriented pieces.
  2. Complexity outline, which is when you order content from easiest to more difficult. This works for content in the form of tips, FAQs and other list-oriented pieces.
  3. Categorical outline, which is where you group information by categories. For example, if you create an article with social media marketing tips, you might create three groupings: Twitter, Facebook and LinkedIn.

The key here is to…

Create as detailed of an outline as possible, which will make the writing easier.

You’ll want to first brainstorm information you’d like to include in your content and then research the topic to pick up extra talking points.

Once you’ve got a detailed outline in place, then move on to the next step…

Step 3: Craft Your Content

Now you need to craft your content in a way that keeps people engaged and naturally leads to your call to action.

  • First, let’s talk about creating engaging content. Avoid stuffy “textbook style” content or trying to impress people with your big words. Instead, create content that an 8th or 9th grader could easily read and use a friendly tone as if you were speaking to a friend.
  • Secondly, provide at least one piece of unique content if possible. Share a unique tip or just present the information in a unique way. Take a look at this lesson as an example, where I’ve used alliteration – each of the five steps of this process starts with the letter “C.”
  • Finally, develop your content to lead to the CTA (call to action). For example, if you’re preselling an offer, then create content that’s useful (to help solve part of a problem), yet incomplete (so that you can promote a related paid offer for additional help).

Let me give you a couple of examples of this last point….

  1. An article sharing dieting tips is useful, but readers need to purchase the paid offer (a diet guide) to get the full details on how to lose the weight and keep it off.
  2. An article providing an overview of the steps for writing a sales letter is useful, but readers need to purchase the copywriting course to get in-depth training for each of the steps mentioned.

Step 4: Call Readers To Action

In Step 1, you chose a goal for your content. Now you need to encourage people to take your desired action by inserting a call to action. This is where you tell people what to do next.

E.G., “If you liked these tips for burning belly fat, then you’re going to want to download this free set of fat-burning meal plans and recipes. This set makes it both easy and delicious to lose weight! Click here to claim this offer now…”

Step 5: Convey Benefits

Your final step is to convey the benefits of your content by creating an appealing title that promises help for solving a problem, reaching a goal or enjoying an interest.

For example:

  • [Number] Secrets of [Getting a Benefit]. E.G. “3 Secrets for Rapid Fat Loss – Even If You’re Over 40.”
  • How to [Get a Benefit] In Just [Short Amount of Time or Small Number of Steps]. G., “How to Double Your Conversion Rate With a Five-Minute Tweak.”
  • [Number] [Type of] Tips for [Getting a Benefit]. G., “17 Homeschooling Tips for Transforming Your Kitchen Table Into a Fun and Effective Learning Environment.”

NOTE:  Be sure to be truthful in your titles, offering “hope, not hype.”


These five basic steps will help you create just about any kind of content that you can use to generate traffic, build relationships, presell offers, and generate direct sales as you provide real help for your audience’s wants and needs.

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free detailed blogging report; download, read it and take action 🙂

Continue Reading
Content Creation: Batching Your Tasks

Content Creation: Batching Your Tasks

Content Creation: Batching Your Tasks

Content creation is hard work, especially when it comes to written content. It doesn’t matter whether you’re writing the content yourself, or someone else is doing it for you. Ultimately, someone has to sit down and put pen to paper… or words to screen.

If you approach content creation in a linear fashion, it will take you much longer because you’ll constantly be switching between tasks.

For example, writing and editing are 2 different processes. If you edit as you write, your creative process will be jarred, and you’ll not achieve a state of ‘flow’ which is what most writers strive for.

By the way, if you are serious and want to take your content marketing and your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

The best way to stay organized and speed up content creation will be to batch your tasks. Below you’ll find 7 tasks to batch.

Why Is Batching So Effective?

Batching is basically grouping similar tasks and doing them all at one go. It’s almost as if you’re in an assembly line at a factory repeating the same task over and over.

This will not only increase your speed, but you’ll find it easier to focus on the task too. You won’t need to constantly go back and forth between tasks.

While it may seem like you’re not making progress, because nothing seems to be getting completed when you’re in the process – when it’s time to create the content, everything will already be done, and you just need to start writing.

That’s when the speed truly builds up and you’ll make up for lost time and more. Now let’s see how to batch your tasks.

Decide On Your Task For The Day

Content creation generally revolves around 5 tasks:

  • Researching
  • Outlining
  • Writing
  • Editing
  • Publishing

You do NOT want to do them all in one day. So what you’ll do is decide what task you’ll do for the day. Ideally, you’ll want to complete all the work associated for a specific task before moving on to the next one.

For example, you might decide to spend Monday and Tuesday doing research. Wednesday may be for outlining. And from Thursday to Saturday, you’ll write like a maniac.

On Saturday, you’ll edit and proofread what you wrote… and on Sunday, you’ll publish the content.

This is just a general idea. Decide for yourself what you’ll do each day and only focus on that task.

Work In Pre-Determined Time Blocks

The next step will be to decide WHEN you’ll do the work. You don’t want to adopt a haphazard approach to content creation – or you’ll never get the job done.

Decide on a time block when you’ll begin and end the task. For example, you may decide to do your research from 9am to 11am. That’s fine. Just make sure you stick to it.

Many people find it especially difficult to write. Like author, Steven Pressfield said, “It’s not the writing part that’s hard. What’s hard is sitting down to write.”

The best way to overcome this problem will be to sit down at your desk at the specified time, whether you like it or not… and give yourself just 2 minutes to write. Anyone can do that.

You’ll realize that once you start, most of the time you’ll keep going. Use this technique and you’ll trick your mind into being less resistant to the task at hand.

Do Your Research

In step #3, you’ll do ALL the research you’ll need for you to write later on.

This is especially important for non-fiction. Keep your research notes organized so that you can refer to them easily.

Remember to create a customer avatar of your ideal prospect; this way you can write all your content in a way that is incredibly appealing to him or her and you will be much more likely to get them to take a particular action (you are adding a call-to-action in your content, right?).

Outline Your Content

Having an outline will increase your writing speed exponentially. Of course, your outlines will be based on the research you’ve done.

Make a list of the points you’ll cover and so on. Even if you’re typing on a computer, having your outlines written on paper in front you is recommended.

In this way, you can glance at your outline as you type rather than switching between tabs and so on.

Write Like A Maniac

This is where the pedal hits the metal, and the rubber meets the road. Once your outlines are all ready, start writing your content.

There’s a saying – “Write drunk. Edit sober.”

So when you write, just let your thoughts and words flow. Don’t be overly concerned about typos, etc. The goal is to get the content written.

Even if you’re creating content for infographics, social media posts, sales copy, etc. this principle will apply. Write first… and churn out ALL the content that you need to complete!

Take Time To Edit

Once all your content is done, it’s time to edit the content and fix the errors such as spelling/grammar mistakes, sentence construction issues, typos, etc.

Batching this task will mean completing all your editing for the content you’ve created before moving on to the final task.

This may seem an onerous task, but it can have a significant impact on the final piece of content, so can’t be overlooked.

Publish Your Content

This is the most fun part of the lot. You’ll either be publishing the content on your blog or turning it into a digital product to sell. You might have other plans for it, but the principle stays the same.

Publish your content when it’s all completed. A common mistake beginners make is to create 1 piece of content, do all the steps above… publish it… and then run off to repeat the process with the next piece of content.

Can you even imagine how tiring and time consuming that will be?

By now you’ll realize that while batching your tasks seems to be a more delayed approach, it’s actually faster when you look at the big picture.

Adopt the pointers in this article and you’ll be a lean, mean, content creating machine.

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free detailed blogging report; download, read it and take action 🙂

Continue Reading
10 Things To Avoid When List Building

10 Things To Avoid When List Building

10 Things To Avoid When List Building

As useful and as popular as list building is, there is a chance of having some problems when not used properly.

Incorrectly using it may have consequences that can be dangerous for your business or simply make your customers feel uncomfortable.

In this article, let’s look at 10 things you should not do:

Don’t Think About List Building As A Once Only Task

List building is an ongoing effort. The process might be getting from A to B, but it hardly ever ends, because your mailing list needs to keep growing over time. You can’t just create a mailing list with your first contacts and then just set them up for your newsletter.

What you really look for when you build a mailing list is to keep the influx of new subscribers coming, engaging them, and making them bring new people. You have to reinvent what you do with your mailing list from time to time and care for it. After all, this is your business!

Don’t Think About Your Mailing List As A Short-Term Recruiting Tool

You just can’t set up an offer to give something free for signing up to your mailing list as a method to lure in prospects, because you’ll end up with a mailing list full of people deleting your messages after having got what they wanted from it.

Make It Personal

One of the key words that successful marketers, salesman and saleswomen alike use for closing a deal is the word YOU. Subscribers already gave exclusivity by granting you access to their inboxes. What they want is for you to talk to THEM individually.

What you have to do is sell in a personal manner, even if you’re forwarding a promotional sales message to your 20,000 subscribers. Don’t just talk about the product and the market. Talk about how YOU can benefit from getting what YOU are being offered.

Don’t Focus Entirely On Marketing Somebody Else’s Product

Let’s face it, if you don’t own a product, you’ll be perceived as less trustworthy, as far as marketing efforts go. If you just focus on selling products and nothing else, especially if those products are from a third party, you’ll be end up being seen as another internet marketing robot.

That’s why you need to offer something that comes from you, something that you worked on that you don’t have to ferociously advertise and maybe even lie about in order to make a quick profit.

Don’t get me wrong; affiliate marketing is a great online business model, but you will be much better off in the long run by creating your own product and then having affiliates promoting your offer to their lists!

Don’t Buy Lists Of Email Addresses

This is a big no-no. Never, ever buy email databases. An email address coming from a mailing list for hire is surely receiving lots and lots of unwelcomed emails on a daily basis. If you send them an email without them knowing who you are, your message will get dumped as spam along with the others.

If they’re receiving unknown email for the first time, they will see you as an invasive, untrustworthy source of spam. They will block you and trash you in front of other prospects, so this practice will not pay off, even in the short term.

Don’t Take Email Addresses From External Websites

Don’t just go to a website or social media site and take email addresses and start mailing them without permission (and, yes, people will do this). Remember that a mailing list is built upon the interest and trust of prospects, and by sending them unsolicited correspondence is just out of touch with that fact.

Just like with email addresses taken from a mailing list that you bought, you’ll end up blocked and with a bad reputation, plus with ever tightening laws on data privacy, it is illegal. Try not only to be careful, but to completely avoid these kinds of practices.

Don’t Flood Your Subscribers With Email

This is kind of an obvious and valid point, but companies and individuals alike tend to forget that people don’t like to be inundated with email.

It is good to engage your subscribers with news, offers and contests, but there’s a fine balance of how many times a day you should message your subscribers.

Of course, this will depend on the kind of activities and products that you promote, and we recommend keeping newsletters limited to a daily basis, mailing offers and promotions two times during the day and mailing contests at random intervals.

Remember that not messaging enough can turn out to be as bad as messaging too much. You can end up losing subscribers and worst of all, customers, to the competition.

It’s all about balance and emailing daily or every other day should be fine. You may want to send a couple more if you are promoting a launch but do this sparingly.

Don’t Send Out Information Without Value

This is also something that some marketers and especially business owners without enough marketing guidance end up being guilty of, emailing the wrong kind of information.

This pitfall can be as simple as promoting poorly selling items, thinking it would sell, or by promoting the wrong kind of content to the wrong audience. Therefore, it is important to know who you are targeting certain email content to.

Internet marketers are notorious for this. They rarely provide educational content to help their readers but are constantly promoting products to their list.

This churn and burn model is an awful way to conduct business, because you are constantly needing to find new subscribers to replace those that are leaving because you are not providing value!

Instead, try offering value and building a tribe; it’s much easier to keep someone on your list once they’re on it!

Don’t Make Your Mailing List A One-Way Channel

One of the most prevalent, yet most harmful practices in email marketing today is making email a one way communications channel. What this means is that companies use it to message customers and prospects, but not offering them a way to communicate back.

This is bad for business, because if customers feel that they don’t have an effective way to directly communicate with a company, they might start looking elsewhere. Remember, that email is not only about advertising, but also about communicating with your clients.

Encourage readers to communicate with you. This has a twofold bonus; you are building an engaged list, and the likes of Gmail will reward you for this by ensuring your emails reach your subscribers Inboxes.

Another mistake is the reliance on auto responders. Auto responders send out an automated response to an inquiry or complaint from a customer, and then another one until the inquiry is resolved. As a business, you have to think twice about how this makes somebody think about your business ethics.

Don’t get me wrong; autoresponders are an amazing email marketing tool, but they need to be used correctly.

Don’t Trick Prospects

This is obvious, of course, but it is too often used as a cheap way for attracting prospects. You use a call to action to join your mailing list to enter a contest to get a big, sometimes unrealistic, prize.

While it is true that this sometimes works, it isn’t long term. If prospects don’t receive your promised prize, they forget about you as easily as they enlisted to your mailing list.

Also, most careful and educated prospects won’t just fall into this, so please don’t resort to underhand tactics as they aren’t sustainable long term, and you will get a bad reputation as one to be avoided.

If you want to know more about nurturing you list, check out the featured resource below for a free Simple List Building report; download, read it and take action 😊

Continue Reading
10 Things To Implement For Successful List Building

10 Things To Implement For Successful List Building

10 Things To Implement For Successful List Building

If you have been marketing online for any length of time, you will know the importance of building your own email list.

You own your list, whereas you don’t own the social media platforms you may use to build an audience, and it can be taken away from you, and where would that leave your online business?

So, if you haven’t started already, start building your list and learn some email marketing strategies.

This article will cover 10 of the things that you can implement to grow your business with an active email list, and are a key to effective email marketing.

OK, let’s dive in…

Personalize Your Emails

It goes without saying that first impressions matter, and this is triple important for emails. Quick question: What would you do if you subscribed to a company’s email newsletter only to find out that their emails are kind of boring? Simple fonts, no backgrounds, no signatures, and so on.

What will happen is that you will ignore them, and eventually they’ll automatically end up in your spam folder. This is exactly what would happen to your emails if you don’t pay special attention to your email’s presentation.

Of course, you need to be careful and limit personalization to the subject line and the first line of the message, or your email may seem forced or fake. Also, don’t overshoot its design, just use something related to what you do as a business or professional.

Use Blogging And Landing Pages

Your mailing list will go as far as the means you use to market will take it. This means that you can’t just use a corner of your website to show a sign up form and call it a day. What you really want is to get traffic, and put your mailing list out there.

You can do that by having a blog dedicated to content outside your website, with carefully structured information that can be used to get traffic from wherever you can and then insert a landing page with a call to action to join your mailing list.

Make Good Use Of Lead Magnets

Lead magnets are teasers or incentives that you offer in a call to action to motivate your prospects to join your mailing list. The trick behind a lead magnet is giving away something that can only be obtained by joining your mailing list.

For example, giving away a free eBook, tips, or pieces of content that is not going to be published on the website and is exclusive, can be wonderful lead magnets.

Even if your prospects only sign up for the promise of a one-time free piece of content, they will be on your mailing list. From then on, it’s up to you to keep them engaged.

Use 100% Effort When Creating Your Email Content

If a personalization is the appetizer, then quality content is the full meal. You already sent emails, but what you really want is for your customer to read them and make use of its contents.

Creating quality content for your emails guarantees that your customers will be waiting for the upcoming email. Build up anticipation by creating special content from time to time, hosting contests, sending gifts to random customers, anything to keep them on edge!

Allow Guest Posting

Guest posting is a great way to make your prospects and repeated customers perceive you as a reliable source of information. By allowing guest posting and announcing it on your newsletter, you can have people wanting to read something from a different perspective.

It will also generate traffic by means of word of mouth. If somebody on your mailing list sees a guest post from somebody that knows someone is going to enjoy, they will forward that email to that person, so you’ll probably add someone to your mailing list!

Use Paid List Building Services If You Can Afford Them

While it is true that you can use some free services to manage your mailing list, it is also true that their usefulness will get limited as your mailing list grows. Not only will you be limited to a low number of subscribers, but your options to refine your list will be limited, as well.

That’s why we recommend using paid services to manage your mailing lists and to assist you in expanding it. In any case, you have to remember that the costs of email marketing are the lowest among marketing methods, and it also offers the biggest return of investment!

Give Away Stuff To Your Subscribers So They Reciprocate

There’s a simple yet all too often overlooked rule for email marketing, and it is simply about not offering something for your customer to buy during their first week on your mailing list. Instead, give them something like a gift card, or a free eBook.

By giving them something that they don’t have to pay for, you are in fact building up loyalty. This way, you’re teaching customers that you trust them by giving them a gift, and at the same time you’ll be teaching them to trust you back.

Study Your Customers So You Can Properly Target Them

You can use multiple ways to study your customer base and prospects. You can do it by using metrics, by visiting the kind of websites they visit, or by the kind of products and services that they buy, but you have to do it.

This will be helpful, because if you know your customers, you don’t have to offer them everything you sell. You only have to target them and give them what you know they want. Email each of your customer segments with what they’re looking for, and they’ll stick with you.

Work On Follow-Up Emails

You need to have a follow up email ready to be sent once somebody signs up for your mailing list. It is as simple as sending out an email welcoming a new subscriber and taking them to a start page with instructions and information about what he or she can do now that they’re signed in!

Run Periodic Maintenance Checks On Your Mailing List

You need to run a periodic maintenance check on your mailing list to know where your resources are going. It is just not worth it to have users getting your emails in their spam folders, or have dead addresses on your list. Make sure you do this clean up from time to time.

If you want to know more about nurturing you list, check out the featured resource below for a free Simple List Building report; download, read it and take action 😊

email marketing
Continue Reading