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The 5 Worst Affiliate Marketing Mistakes You’re Making

23rd October
By Jason Daly

The 5 Worst Affiliate Marketing Mistakes You're Making

If you're an affiliate marketing novice, or even if you've been at it for a while, there's always room for improvement. After all, with affiliate marketing, as with any form of marketing, effectiveness is key to success. In this blog post, we'll discuss the five worst affiliate marketing mistakes you could be making, so you can avoid them and up your game.

I'm sure you're reading this because you're looking to make money through affiliate marketing. That's great!

Affiliate marketing can be a great way to earn a passive income. However, there are a few mistakes that you might be making that are holding you back from success. In this article, I'm going to share with you the 5 worst affiliate marketing mistakes you may be making.

1. Not Having A Niche

One of the biggest mistakes you can make when it comes to affiliate marketing is not having a niche.

You might be thinking, "I can promote anything and make money!"

Wrong.

It's important to have a niche when it comes to affiliate marketing.

Why?

Because people are more likely to buy products that they're interested in. If you're promoting products that are all over the place, people are going to get confused and they're not going to know what to buy from you.

Stick to one niche and you'll be more successful.

Too many people make the mistake of not focusing on a specific niche, and as a result, they end up promoting everything and anything, which is a recipe for disaster. When you don't have a niche, it's very difficult to build a loyal following or to stand out from the crowd.

But when you do have a niche, it becomes much easier to build a successful affiliate marketing business.

Why?

Because people are more likely to buy from someone they perceive as an expert in a particular field. And when you have a niche, you can become that expert.

If you're not sure what niche to choose, here are some ideas to get you started:

Health and fitness
Relationships
Parenting
Pets
Technology
Travel
Home improvement
Gardening

There are literally hundreds of niches to choose from, so take your time and choose one that you're passionate about. Once you have your niche, you need to start building your affiliate marketing business.

 And that starts with creating a website or blog. If you don't have any experience with website creation, there are plenty of tutorials and guides online that can help you get started.

Once you have your website up and running, the next step is to start promoting products and services that are relevant to your niche. This can be done through a variety of methods, such as writing reviews, blog posts, and creating YouTube videos. 

The important thing is to be creative and to provide value to your audience. If you can do that, you'll be well on your way to building a successful affiliate marketing business.

2. Not Building An Email List

One of the biggest mistakes that I see people making in affiliate marketing is not building an email list from the very beginning.

Email marketing is one of the most powerful tools that you have in your arsenal, and if you're not using it from the start, you're missing out on a lot of potential.

There are a lot of reasons why email marketing is so important, but here are just a few:

1. It's a great way to build a relationship with your audience.

When you have someone's email address, you have a direct line of communication with them. You can start building a relationship with them by sending them valuable content and offers.

2. It's a great way to drive traffic to your offers.

Every time you send an email, you're essentially driving traffic to your offers. If you're not building an email list, you're missing out on a lot of potential traffic.

3. It's a great way to make sales.

Email marketing is one of the most effective ways to make sales. If you're not using it, you're leaving a lot of money on the table.

4. It's a great way to stay top of mind.

When you stay in touch with your list, you stay top of mind. That means when they're ready to buy, they're more likely to buy from you.

5. It's a great way to get feedback.

Email marketing is also a great way to get feedback from your audience. You can find out what they want, what they don't want, and what they're thinking.

Those are just a few of the reasons why email marketing is so important. If you're not using it, you're missing out on a lot of potential.

If you're just getting started in affiliate marketing, make sure you start building your email list from day one. It's one of the most important things you can do.

3. Not Creating Helpful Content

If you want people to buy the products you're promoting, you need to create helpful content. People need to see that you're an expert in your niche and that you know what you're talking about.

The best way to do this is to create blog posts, videos, or courses that teach people something.

Sure, you can promote products and make money from sales, but if you're not providing value to your audience, you're not going to build a long-term, sustainable business.

Creating helpful content is one of the best ways to add value for your audience. Not only will they appreciate the effort, but they'll also be more likely to buy from you when they need something.

Here are a few ideas for helpful content you can create as an affiliate marketer:

Product reviews
Tutorials
How-to articles
Resource lists
Case studies
Interviews

Don't be afraid to get creative with your content. As long as you're providing value, your audience will appreciate it.

Creating helpful content is one of the best ways to build a successful affiliate marketing business. So if you're not doing it already, start today!

4. Not Promoting High-Ticket Items

One mistake that a lot of affiliate marketers make is not promoting high-ticket items. They focus on promoting low-ticket items because they think that's all they can sell.

Now, you might be thinking, "Why would I want to promote a high-ticket item? Aren't they harder to sell?"

The answer is yes and no.

Yes, high-ticket items are generally more expensive and therefore may require more effort to sell. However, they also offer the potential for much higher commissions. And high-ticket items actually convert better than low-ticket items.

For example, let's say you're promoting a product that costs $100. If you're lucky, you might be able to earn a 10% commission on each sale. That means you'd earn $10 for each sale you make.

Now, let's say you're promoting a product that costs $1,000. If you're able to earn the same 10% commission, you'd now be earning $100 for each sale you make.

As you can see, promoting high-ticket items can be extremely lucrative. So, if you're not doing it, you're missing out on a lot of potential earnings. Of course, promoting high-ticket items is not without its challenges. The most obvious challenge is that they're more expensive, so you'll need to be able to sell them in order to make a profit.

Fortunately, there are a few things you can do to increase your chances of success:

First, make sure you're targeting the right audience. If you're selling high-end products, you'll need to target an audience that can afford to spend a lot of money.
Second, don't be afraid to invest in paid advertising. While organic traffic is great, it can take a while to build up. Paid traffic can help you get in front of your target audience much quicker.
Finally, make sure you have a solid sales funnel in place. A sales funnel is basically a series of steps that you take your prospects through in order to make a sale. If you don't have a sales funnel, you're likely leaving a lot of money on the table.

So, if you're not already promoting high-ticket items, now is the time to start. It's a great way to increase your earnings and take your business to the next level.

5. Not Tracking Your Results

The final mistake I see affiliate marketers making is not tracking their results. If you're not tracking your results, how do you know what's working and what's not? You need to track your results so you can see what's working and adjust your strategy accordingly.

FACT: if you're not tracking your affiliate marketing results, then you're not doing it right.

There's no point in running an affiliate marketing campaign if you're not tracking your results. You need to know what's working and what's not, so that you can adjust your strategy accordingly.

Here are some of the most common mistakes that affiliates make when it comes to tracking their results:

1. Not tracking clicks and conversions.

If you're not tracking clicks and conversions, then you won't be able to tell how well your campaign is performing. Make sure you're using a tracking tool that can track both clicks and conversions.

2. Not using unique affiliate links.

If you're not using unique affiliate links, then you won't be able to track which of your links are performing well. Make sure you're using unique links for each affiliate program you're promoting.

3. Not using a tracking pixel.

If you're not using a tracking pixel, then you're missing out on valuable data. A tracking pixel allows you to track where your traffic is coming from, so you can see which traffic sources are converting best.

4. Not tracking your costs.

If you're not tracking your costs, then you won't be able to tell how much you're spending on your affiliate marketing campaign. Make sure you're tracking your costs so that you can stay within your budget.

5. Not tracking your results over time.

If you're not tracking your results over time, then you won't be able to see the long-term trends. Make sure you're tracking your results on a regular basis so that you can see how your campaign is performing over time.

If you're not tracking your affiliate marketing campaign, then you're not doing it right. Make sure you're tracking your results so that you can adjust your strategy accordingly.

Conclusion

If you're an affiliate marketer, then you know that there's a lot of competition out there. To be successful, you need to be aware of the mistakes that you could be making. These five mistakes discussed in this article are some of the most common affiliate marketing mistakes you can make. If you're not careful, you could end up losing a lot of money. Be sure to avoid these mistakes, and you'll be on your way to success.

Avoid these affiliate marketing mistakes, and you’ll be on the way to becoming a successful affiliate marketer in no time. And if you want to know more about affiliate marketing check out the featured resource below for a free report; download, read it and take action 😊

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Nurture Your Email List And Build Strong Relationships

16th October 2023
By Jason Daly

Nurture Your Email List And Build Strong Relationships

You must take the time to get to know your subscribers in order to develop a mailing list that will be both high-quality and return a high ROI (Return On Investment). 

This will make sure that your target market continues to be a part of your list, spreads the word about you, and makes purchases from you.

Some users will inevitably unsubscribe at some point. And that's fine. Use these tips and tactics to manage your email list and establish relationships in order to attract new subscribers and maintain the satisfaction of your current ones.

Email Welcome And Newbie Series

The first message sent to new subscribers sets the tone. It demonstrates your appreciation and value for them. It also establishes reader expectations and begins the process of establishing a genuine relationship. 

Begin by writing a welcome email with your audience's needs in mind. Explain how membership benefits them.

Your welcome email is your best opportunity to build trust in the developing relationship because 90% of your subscribers will open it.

Congratulate And Appreciate Them – When you send your first, welcome email, congratulate them on taking that important first step toward learning more and implementing significant changes in their lives. They need to believe that you have their backs throughout the process and that you'll use your knowledge to help them succeed further.

Referring to new subscribers as members—as in "team members,” where everyone is significant and collaborates with one another—can help them feel a connection to you and your brand.

Deliver Any Promised Downloads– Deliver the download link you promised. Cut to the chase and provide the link near the top of the page and again at the bottom in your P.S. 

New subscribers don't want to read a load of stuff before you give them access to their "goodie." 

The free gift will hopefully persuade people to follow other actions that you may ask of them.

Manage Their Expectations – The advantages of being a member can be mentioned in your welcome email. Tell them roughly how often and what kind of emails they can expect to receive. The majority of your material should be placed in-between links or calls to action.

Avoid sending new subscribers an excessive number of emails all at once. Give them a day or so instead, then begin a series of spaced-out "newbie" emails. You don't want them to quit before they get off to a solid start.

Be Yourself – Your emails should reflect your personality. If you have an unique sense of humor, display it while remaining professional. That is the secret to establishing relationships.

Readers are drawn to your website and subscribe to your list because they find something appealing in the text or in your tone or style. 

You might unintentionally "hide" something that would draw even more people to you when you "conceal" personality traits.

Be Crystal Clear – Inform members of how to carry out the tasks you have for them. For instance, mention it in the guidelines if you want them to do a survey so you can get to know them better. 

If you offered a freebie, be sure to include detailed instructions on how to download it. And give them specific instructions if you want them to join your online group.

Be Social – Describe the social networks you use to your new subscribers. Include this message in your "newbie" email campaign. It's a good method to inform them and ask them to develop a closer relationship with you.

The social atmosphere appears more relaxed. Give the social media links and describe the procedures for liking the page and/or joining the group.

Make It Easy To Get In Touch – Do not exclude your contact information from your emails. You want others to be able to reply to you by simply clicking reply. 

Make it straightforward for visitors to use your website's contact forms and to ask questions. Your audience will feel important and cared about if you are accessible to them.

The automatic emails in the "newbie" series are just as crucial as your welcome email. Spend some time creating a welcome email that contains the crucial information that is required right away. 

Use these 7 suggestions to assist you continue to strengthen your relationship and trust in your follow-up conversations.

Segmenting Your List

There are sub-segments inside each target market. The more you can divide up your audience, the better. When someone signs up for information about a certain subject or solution, segmentation begins at that point. 

For instance, social media marketing is a subset of the larger niche of marketing. Because the advantages are highly tailored to the need of that subset of subscribers, segmented or niched down lists receive more opens and clicks.

Personal Demographics – Your list can be segmented if you know the demographics of your audience. Considerations for demographics include things like income, sex, age, geography, etc. Company position, academic performance, and business sector may be useful information for B2B audiences.

Quiz Results – Quizzes and surveys may be entertaining as well as a great source of information. For instance, you could utilize a quiz to direct customers to the appropriate offer if you offer different tiers of services or goods.

This will categorize them based on their response and, eventually, the type of information or subniche.

Email Click-through’s – Based on the links that they click your subscribers will tend to segment themselves. Concentrate on the ones who occasionally take action. Get harder with those who choose not to read or act. 

If they are not affiliates, you can take them off the list or just change their accounts to "don't email." 

This makes room for somebody who actively contributes or engaged.

Geography – If you want to accomplish certain things with someone from a certain area, use the geo-location demographic. You might pick a specific city or state, for instance. You can increase the number of replies to local events by geotargeting some offers.

Buying Behavior – It's important to add subscribers to a "customer list" or "product list" once they purchase your product so they won't continue to receive offers to buy products they already own. This also helps in advancing them to the next step in your sales funnel.

Spending Behavior – It is very useful to segment based on spending habits. Let's imagine your offer is a high-ticket item, and some individuals ordered it. They should be moved to your product list and placed on a price-based list for customers who buy expensive items, such as "systems."

Where They Are In The Buying Cycle – Every customer follows a basic purchasing cycle, which looks somewhat like this. 

The achievement of results based on the purchase decision involves awareness, competition evaluation, risk mitigation, and decision-making. 

Knowing where your subscriber is in the cycle will make it easy to decide what kind of content to provide, such as a downsell of the item or a comparable but cheaper product.

How They Interact With Your Website – Based on how they use your website, you can segment your audience. Give your website visitors a variety of options, such as freebies, low-ticket offers, and more. 

Depending on whether your autoresponder offers this feature, each decision they make can move them to the appropriate list.

Personal Interests – Knowing the individual interests of your audience will enable you to offer more appropriate options as well as interesting, relevant examples and stories. Ask them to tick a box designating an interest, which will cause them to be added to a particular autoresponder series based on the interest picked. Make certain that these interests relate to your specific niche.

Conclusion

Utilize the technologies in your autoresponder to segment your list. Some let you create a single, large list and use tags to divide it into different groups based on the way users join up, what they buy, and other activities.

Some autoresponders need you to build a list for each event and then use various methods to add people to the list. Regardless, segment your market and invest in the best technologies you can.

Some of the best choices are Active Campaign, AWeber and Getresponse.

If you want to know more email marketing tips about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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The Complete Beginners Guide To List Building

2nd October 2023
By Jason Daly

The Complete Beginners Guide To List Building

Email list building can be a daunting task for even the most experienced online marketer. Where do you start? What's the best way to grow your list? And how do you make sure people actually want to hear from you?

In this complete beginners guide, we'll answer all of those questions and more. You'll learn everything you need to know about email list building, from the basics of how to get started, to more advanced tips and tricks for growing your list quickly.

So whether you're just getting started with email marketing, or you're looking for ways to take your list building to the next level, this guide will definitely help you.

The Benefits Of Building An Email List

If you're like most people, you probably have a love-hate relationship with email. You love getting messages from friends and family but hate getting bombarded with marketing messages and spam. However, there is one type of email that can be both useful and enjoyable: email lists!

An email list is a list of email addresses that you can use to send messages to multiple people at once. You can use email lists for a variety of purposes, such as staying in touch with friends and family, sharing news and updates, or promoting your business or website.

There are many benefits to building an email list, including:

Reach a wider audience: With an email list, you can reach a larger number of people with your message than you would if you were just sending individual emails.
Save time: Sending emails to a list is much faster than sending individual emails, which can save you a lot of time.
Create a more targeted message: When you send emails to a list, you can be more specific and targeted with your message than you would be if you were sending a general email to everyone in your address book.
Increase your chances of getting your message read: When you send an email to a list, it's more likely that at least some of the recipients will open and read your message than if you just sent a general email.
Reach people who might not be on your social media: Not everyone is on social media, but almost everyone has an email address. By building an email list, you can reach people who might not be on social media.

Building an email list is a great way to reach a wider audience, save time, create a more targeted message, and increase your chances of getting your message read. If you're not already using email lists, start building one today!

The Different Types of Email Lists

Email lists are a great way to keep in touch with your customers and prospects. But did you know that there are different types of email lists? Here’s a quick rundown of the different types of email lists and how you can use them to your advantage:

  1. Prospect email list. A prospect email list is a list of people who you think might be interested in your products or services. These are people who have either visited your website or have signed up for your newsletter.
  2. Customer email list. A customer email list is a list of people who have already purchased your product or service. This is a great list to use for upsells, cross-sells, and special offers.
  3. Engagement email list. An engagement email list is a list of people who have interacted with your brand in some way. This could be people who have subscribed to your blog, followed you on social media, or even just visited your website.
  4. Partner email list. A partner email list is a list of people who you have a business relationship with. This could be other businesses in your industry, suppliers, or even joint venture partners.
  5. Lead email list. A lead email list is a list of people who have expressed interest in your product or service but have not yet made a purchase. This is a great list to use for nurture campaigns and special offers.
  6. Subscriber email list. A subscriber email list is a list of people who have signed up to receive your email newsletter. This is a great list to use to stay in touch with your audience and build relationships.
  7. Email list segment. An email list segment is a sub-list of people within your main email list. This could be people who live in a certain area, people who have purchased a certain product, or people who have subscribed to your blog.
  8. VIP email list. A VIP email list is a list of people who are your most loyal fans and customers. This is a great list to use for special offers, exclusive content, and VIP events.
  9. Suppression list. A suppression list is a list of people who have opted out of receiving your emails. This could be people who have unsubscribed from your list, people who have marked your emails as spam, or people who have bounce back.

Email lists are a great way to keep in touch with your audience. But it’s important to understand the different types of email lists and how to use them. By segmenting your lists, you can ensure that you’re sending the right message to the right people at the right time.

How To Build An Email List The Right Way

As we have seen, email marketing is one of the most effective ways to connect with customers and promote your business. But how do you get started? In this section, we’ll show you how to build an email list from scratch.

The first step is to find an email marketing service provider like Active Campaign, Get Response, or AWeber. These providers will give you the tools you need to collect email addresses and send out messages.

Once you’ve signed up for a service, it’s time to start collecting email addresses. There are a few ways to do this:

Add a sign-up form to your website: Include a form on your site that allows visitors to subscribe to your email list. Make sure the form is prominently placed and easy to find.
Add a sign-up form to your Facebook page: You can use a Facebook app to add a sign-up form to your page. This is a great way to collect email addresses from people who are already interested in your business.
Include a sign-up link in your email signature: Every time you send an email, include a link to your email sign-up page. This is a simple way to collect email addresses from people you already have a relationship with.
Run a contest or giveaway: Offer a prize to people who sign up for your email list. This is a great way to collect a lot of email addresses quickly.

Run a contest or giveaway: Offer a prize to people who sign up for your email list. This is a great way to collect a lot of email addresses quickly.

Once you’ve collected a few hundred email addresses, it’s time to start sending out messages. The first step is to segment your list into different groups. This will allow you to send more targeted messages to each group.

For example, you might segment your list by:

  • Location
  • Interests
  • Age
  • Gender
Once you’ve segmented your list, you can start creating email campaigns. An email campaign is a series of messages that you send to a group of people.
For example, you might create a campaign to promote a new product. This campaign might include a series of messages that introduce the product, explain its features, and offer a discount to people who buy it.

Email campaigns are a great way to boost sales and build relationships with your customers.

Now that you know how to build an email list, it’s time to get started. Start by signing up for an email marketing service and then start collecting email addresses.

Tips For Effective Email List Building

Email list building is a key element of digital marketing, and when done correctly, can result in a significant return on investment (ROI).

There are a number of ways to build an email list, but not all methods are created equal. In order to maximize the return on your investment, it’s important to choose the right strategies and tactics for your business.

Here are a few quick tips for effective email list building:

1. Use A Lead Magnet

A lead magnet is an incentive that you offer potential subscribers in exchange for their email address. 

It could be a free e-book, report, webinar, or even just a coupon code. 

The key is to offer something that your target audience will find valuable.

2. Create A Landing Page

A landing page is a stand-alone web page that is designed to capture email addresses. 

It should have a strong headline, a brief description of what’s being offered, and a call-to-action (CTA) that encourages visitors to sign up.

3. Use Pop-Ups

Pop-ups are effective at capturing email addresses, but they can also be annoying if they’re not done right. 

Use pop-ups sparingly and make sure they’re relevant to the content on the page.

4. Host A Contest

People love free stuff, so hosting a contest is a great way to get people to sign up for your email list. 

Just be sure to promote the contest through your social media channels and other marketing channels to get the most exposure.

5. Add A Sign-Up Form To Your Website

Make it easy for visitors to sign up for your email list by adding a sign-up form to your website. 

Place the form in a prominent location, such as the sidebar or footer, and use an attention-grabbing headline.

6. Use Social Media

Social media is a great way to promote your email list and drive traffic to your landing pages and website. 

Use hashtags, post updates, and run ads that link to your sign-up forms.

7. Partner With Other Businesses

Partnering with other businesses is a great way to reach a new audience and grow your email list. 

You can partner with complementary businesses to co-promote your products or services, or you can cross-promote each other’s email lists.

Building an email list is a great way to connect with potential customers and grow your business. By using the tips above, you can create an effective email list-building strategy that will produce results.

How To Keep Your Email List Healthy

We all know the importance of building and maintaining a healthy email list. A healthy email list is essential to the success of any online business. But what does it mean to have a healthy email list? And how do you keep your email list healthy?

There are a few key things to keep in mind when it comes to keeping your email list healthy. 

First, you need to make sure that you are only sending emails to people who have opted in to receive them. This means that you need to have a way for people to sign up for your email list, and you need to make it easy for them to do so.

Second, you need to make sure that you are sending emails that are relevant to your audience. This means that you need to segment your list so that you are only sending emails to people who are interested in what you have to say.

Third, you need to make sure that you are providing value in your emails. This means that your emails should be informative, helpful, and engaging. If you are just sending a bunch of sales pitches, people are going to quickly get tired of receiving your emails and they will opt out.

Fourth, you need to make sure that you are respecting your subscribers’ time and attention. This means that you should not be sending too many emails, and you should not be sending emails that are too long. 

If you are sending too many emails, people will start to feel like they are being bombarded and they will opt out. If you are sending emails that are too long, people will not read them, and they will also opt out.

Fifth, you need to make sure that you are giving people an easy way to opt out of your emails. This means that you need to have an unsubscribe link in every email that you send. This will allow people to opt out if they no longer want to receive your emails.

Sixth, you need to make sure that you are keeping your email list up to date. This means that you need to regularly clean your list to remove inactive subscribers. An inactive subscriber is someone who has not opened or clicked on an email from you in a long time.

Finally, you need to make sure that you are monitoring your email list health. This means that you need to track your open rates, click-through rates, and unsubscribe rates. 

If you see that your open rates are declining, this means that people are no longer interested in receiving your emails. 

If you see that your click-through rates are declining, this means that people are not finding your emails helpful or interesting. 

If you see that your unsubscribe rates are increasing, this means that people are no longer wanting to receive your emails.

Keep these things in mind, and you will be well on your way to keeping your email list healthy!

The Do’s And Don’ts Of Email List Building

Your email list is one of the most important aspects of your online business, yet it is often one of the most overlooked. Why? Because it can be time-consuming and, quite frankly, a little bit boring. 

But if you want to be successful with your online marketing efforts, you need to have a high-quality email list.

And there are a few things that you need to keep in mind when you're building your email list. Here are a few do's and don'ts with regards to email list building:

Do's

Your email list is one of the most important aspects of your online business, yet it is often one of the most overlooked. Why? Because it can be time-consuming and, quite frankly, a little bit boring. 

But if you want to be successful with your online marketing efforts, you need to have a high-quality email list.

And there are a few things that you need to keep in mind when you're building your email list. Here are a few do's and don'ts with regards to email list building:

  1. Make sure that you have a good lead capture form on your website. This is the first step in getting people onto your list.
  2. Make sure that you're offering something of value in exchange for someone's email address. This could be a free report, an ebook, or something else that is valuable to your target market.
  3. Use an email service provider that allows you to segment your list. This way, you can send more targeted emails to your list, which will result in higher conversion rates.
  4. Use an email marketing software that allows you to automate your email marketing. This way, you can set up your email marketing to run on autopilot, and you'll never have to worry about it again.
  5. Test, test, test! Always be testing different things with your email list, such as different subject lines, different types of content, and different calls to action. The only way to know what works best is to test it out.

Don'ts

  1. Don't buy an email list. These lists are usually filled with bogus email addresses, and you'll just end up wasting your time and money.
  2. Don't send out mass emails to your entire list at once. This will just annoy people, and they'll likely unsubscribe from your list.
  3. Don't spam your list with sales pitches. No one likes to be constantly bombarded with sales emails, so make sure that you're sending out valuable content that your subscribers will actually want to read.
  4. Don't forget to segment your list. This is one of the most important things that you can do for your email list.
  5. Don't forget to test, test, test! Always be testing different things with your email list, so that you can constantly improve your results.

If you follow these do's and don'ts, you'll be well on your way to building a successful email list.

Wrapping Up: The Benefits Of An Email List

If you don't have an email list for your business, you're missing out on a lot of potential customers. Email lists allow you to reach a group of people who are interested in what you have to say. 

They're also a great way to build relationships with potential and current customers. 

Email marketing can help you increase brand awareness, build trust, and generate leads. They're also a great way to stay in touch with customers and create loyalty.

If you want to know more email marketing tips about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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15 Types Of Content Your Audience Wants To Read

As a marketer you know the power of a good blog with powerful content but what do you create? Articles, videos, audios, flipbooks, the list of possibilities for content publishing is endless…

There are times you may well get stuck when creating content.  It could be for a variety of reasons such as…

  • You have already created a lot of content on the subject.
  • You have not had time to do a lot of brainstorming.
  • You have only a small amount of time for the project.
  • You have trouble coming up with a variety of ideas.

And so forth.  It doesn’t really matter what the reason is, the fact remains that you’re going to get stuck.

Stuck in a writer’s block. Stuck in a time crunch.  Stuck in a rut.

That’s what this resource is here for:  to help you get un-stuck.  It will serve as a handy tool for generating ideas anytime you wonder…

  1. How do I choose a topic?
  2. What points of discussion should I bring up?
  3. What information do I need to include in this content?

You’ll learn just that in this article, where we’ll talk about 15 talking points that will work for just about any kind of content creation.

NOTE: Although some of these ideas are presented as single items, you can build content around multiples.

For example, The first is to respond to a frequently asked question, though you can also respond to a series of questions. Or use #2 as an illustration; you may either insert one tip or several tips.

The point is that depending on your needs, you may execute singles or multiples of several of these.

Now that the disclaimer has been made, let’s begin…


By the way, if you are serious and want to take your content marketing and your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


Ok, let’s jump in


Answer A Frequently Asked Question

By looking at your email, social media, blog comments, and other sources, you can get a feel for the questions your audience is asking.

Checking sites like Quora and JustAnswer, as well as observing the questions your audience asks on other people’s blogs and social media, will help you collect more questions.

For example, if you’re writing content about weight loss, you may provide the response to the question, “How many calories should I eat each day?”

Tip: For further ideas, try searching Google for phrases like “commonly asked questions about [your topic]” or “most often asked questions about [your topic]”.

Add A Useful Tip

One of the most useful elements of a piece of material is frequently a good tip. Because of this, you should aim to include useful and preferably new tips in any relevant piece of content you produce.

Share hints that make a task clearer, quicker, cheaper, easier, or in some other manner better, to make your content even more beneficial.

For example, if you’re writing content about dog training, you can offer advice on how to interpret a dog’s body language so that you can correct him before he does something wrong (like barking or attacking other dogs).

Give Appropriate Warnings

Giving a warning helps your readers to avoid an issue or mistake, possibly even one that is harmful.

For example, if you’re instructing folks on how to restore a classic car, you could mention the possibility that lead paint was once used to paint older vehicles. Then you can give instructions on how to remove this paint safely.

Every issue has possible risks attached to it, and you can help your audience by alerting them to them.

How To Avoid A Common Mistake

What error (or errors) does your target market frequently make? You can discuss this common error, instruct readers on how to prevent it, and instruct them on how to change their course of action in the event that they have already committed the error.

For example, if you’re giving advice on how to get a new job, you might mention a typical interview error that most people make.

Tip: A personal account of how you made the error will help you connect with your audience.

Show Them Relevant Examples

An excellent example makes a step or suggestion clearer and makes it simpler for the person to apply the knowledge you’re showing them.

For example
 consider this very article!  To help you better understand each topic we’ve discussed, I’ve given you an example after each entry.:)

Seriously. There’s nothing like sharing an example to “demonstrate” what a point may look like in a real-world scenario to better explain it.

Make A List Of Dos And Don’ts

A list of do’s and don’ts can be thought of as a collection of suggestions (do’s) and errors to avoid (don’ts).

For example, you might give a list of do’s and don’ts while instructing folks on how to replace a kitchen faucet.  E.g.  “Do make certain that you have the proper tools before you start the job” and “Don’t forget to turn the water off first.”

NOTE: When people are sharing this kind of list, they frequently have an unbalanced list with many more do’s or don’ts. This issue can be avoided by changing some of your dos into don’ts or vice versa.

Consider the statement “Don’t forget to turn the water off first” from the previous example. You can reword the point as follows: “Do turn off the water before you start” if your list of dos and don’ts is nearly all don’ts and you wish to add a few do’s to the list.

Share Relevant Quotes

Share a meaningful quote from someone, especially someone who is (or was) notable, , here. If you’re looking for a specific kind of quote, try searching Google or quotes websites like BrainyQuotes.

For example, if you write about motivation in your area of expertise (like fitness), you may share Eleanor Roosevelt’s maxim, “With the new day comes new strength and new thoughts.”

Quotes can help your audience remember important details and give them well-needed motivation.

Discuss Hot News Relevant To Your Niche

In your niche, news is constantly happening, yet frequently your audience is unaware of how it affects them. You can share the news with your audience (ideally before anyone else) and describe why it is important to them.

For example:

  • If you’re publishing content for readers who suffer from rheumatoid arthritis and a new medication enters the market, you can inform readers about the drug trials to help them in deciding whether or not to consult their doctors.
  • If you’re writing content for American entrepreneurs and the Federal Trade Commission (FTC) adopts new advertising restrictions, you can communicate this information to your audience and advise them on how to comply with the rules.

Make sure to stay up to date on developments in your niche by routinely reading articles from key academic journals and industry news media.

Show The Steps For A Particular Process

It goes without saying that you will list the steps of a procedure if you are writing a tutorial. You could do the same thing, though, even within other content.

If you give a tip, for instance, you can then outline the actions that people should follow to put the tip into practice.

The same is true for other kinds of content, such describing the steps necessary to use a piece of equipment that is listed in a gear list.

For example, if you recently gave your audience advice about how a strong email subject line may significantly increase open rates, you can now provide the steps to write this kind of subject line.

Expand On A Particular Idea

You might occasionally express ideas that don’t require further explanation. In other circumstances, you’ll want to provide more detail. This improves the content’s worth and usefulness.

For example, if you mentioned cultivating relationships as a way to convince a possible joint venture partner to accept your plan, you might wish to expand on that suggestion. In other words, you would discuss strategies for establishing these connections.

TIP: You can also expand on someone else’s thoughts. For example, you could cite a Facebook post and then elaborate on it, if they haven’t done so already.

Suggest An Alternative

The idea here is that if someone lacks the funds, software, equipment, or any other tools or resources required to complete a project or achieve a goal, you can recommend a substitute.

For example, assume you’re conducting a class on photo editing, but you are aware that not everyone in your class can afford Photoshop. You can recommend that they get a free software application like GIMP to do their editing.

Compare And Contrast Ideas/Strategies

Which strategy will be most effective for someone? That is a question your readers will frequently be asking themselves. By helping your audience to find the answer to that question, you are giving them a lot of value.

For example, if you are in the fitness niche, you can assist them in determining which sort of cardio is best suited to their demands (high intensity interval training (HIIT), moderate intensity, or low steady-state cardio).

TIP: Be sure to discuss the advantages and disadvantages of each option you propose.

Compare And Contrast Products/Services

A comparison and contrast of two products is another way to add value. You should compare and contrast the two items that the majority of individuals in your niche buy.

Sometimes, a first-time buyer may be undecided about which product is best for them, and your comparison/contrast can help them make that choice (and if you are an affiliate even better).

For example, if you’re writing for ultra-marathon runners, you could compare and contrast two major brands of running/trail shoes.

Write A Product Review

People enjoy and search out product reviews regardless of the niche. That is why your audience will really value a product review, whether as a standalone piece of content or as a discussion point within a larger piece of content.

For example, if you’re writing a lesson on how to build a mailing list, you could review and recommend a certain autoresponder.

Ask And Answer Readers’ Questions

Here, the goal is to collect questions from readers and then respond to one or more of them. This could be compared to a group coaching session. You can either do this in real time (like during a webinar) or in advance and respond to inquiries on a regular basis, as in a weekly blog post. These questions and answers can be inserted into any kind of content.

For example, if you help folks with do-it-yourself remodelling tasks, you can respond to questions from your audience every Friday.

NOTE: You can use these questions to revise earlier works of content to keep them updated and current.

For example, if a blog post receives questions from readers in the comments section, you could now include a “Group Coaching Q&A” segment at the end of this article where you address these questions.

OK, so there are 15 pieces of content that your readers will want to read, so go ahead and pick one today.

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free detailed blogging report; download, read it and take action 🙂

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How To Write Emails That People Will Read

You’re one step closer to having your subscribers open and read your emails if you’ve written a strong subject line. Now you must actually write an email that grabs your followers and keeps them on the edge of their seats.

How do you go about doing that? By following these suggestions, techniques, and ideas, of course…

Begin With The End In Mind

Before you even write your first word in any email marketing campaign, think about what your readers should do when they reach the end, such as maybe clicking a link to buy something. You can then create an email that is centered on this ultimate goal.

Having a strong call to action is critical in your emails. This may not just be to buy something; it can be to direct them to a blog post etc.

Also, don’t be too pushy; it’s ok to do that occasionally, but you’re much better doing a soft sell, and just recommending something that will help them to accomplish their goals.

Write A Gripping Opener

If the opening few lines of an email don’t grab the reader’s attention, they’ll move on to the next one. As a result, your introduction is crucial in capturing and maintaining the reader’s interest. Here are a few good ways to check your email…

Use Stories

People are more likely to be emotionally engaged by stories, which keeps them reading and makes your material more memorable.

E.g. Let’s say you’re sending an email outlining how to prevent frequent job interview blunders. Instead of diving right into the errors, tell a tale about one of the worst interviews you ever did. This type of story doesn’t just make your content more interesting to read, but it also helps to develop rapport with your readers.

Ask Probing Questions

Asking a question is another method to start your email. The idea is to pose a question that isn’t either a yes or no answer, or one which you already know the answer to.

E.G. If you’re writing to an audience that needs to lose weight, you may ask, “Do you hate shopping for swimsuits?” But only ask that question IF you’re confident your audience will reply with “yes”.

Another form of question is one that prompts individuals to consider something. This works especially well if the question elicits an emotional response, such as the one below. “How would you react if your dog went missing when being looked after by a dog walker?”

Describe A Common Problem

Another technique to begin your email is to demonstrate to your readers that you are aware of their issue. Consider the following scenario:

Imagine something like this…

You put a lot of effort into this product. You believed you had done everything correctly. To develop the sales copy, you even recruited a leading copywriter.

Despite this, you didn’t notice a single sale when you first opened your payment processing account. Not a single sale .

What happened and why?

Next


Create A Sense Of Anticipation

If you’re sending a “how to” or other informative email, you may tell readers what they’ll learn if they keep on reading. The goal is to create a sense of anticipation in order to keep people intrigued.

E.G. “You’re about to learn a simple, yet really effective, approach to enhance your metabolism”. And it doesn’t require depriving yourself of food, exercising for hours every day, undergoing some strange “cleanse,” or taking medications…”

Maintain Reader Interest Throughout The Email

If you have a compelling introduction, your readers will be interested — at least for the time being. Now it’s up to you to keep them interested; any email marketing strategy will only be successful if people actually open and then read your emails!

Follow these pointers…

Incorporate A Conversational Tone Into Your Writing

As if you’re writing to a dear friend, keep the same friendly, conversational tone throughout.

Marketing emails shouldn’t look like marketing emails, so simply write to your friend or family member.

Also, think about the types of emails you open regularly; why do you open those and not the others?

Make Sure Your Content Is Simple To Read

Use short sentences and paragraphs and make sure there is plenty of white space. Remember that a lot of your readers will probably be reading all of their emails on a mobile phone or similar small device.

Introduce Cliffhangers

This is where you develop excitement and intrigue about what’s to come.

E.G., “In a moment, I’ll reveal my approach for acquiring 1000 new email subscribers each month.” However, first…”

Write With Entertainment In Mind As Well As Education

Your purpose is to teach your readers while also entertaining them so they will continue to read. To that purpose, add a little light comedy and tell a story to hold people’s attention.

Don’t be too dry and formal unless your audience expects that. People want to see your personality come through in your emails, so don’t just be a boring cookie cutter email writer.

Proofreading, Polishing, And Formatting

The last step is to review your email to ensure that it is free of spelling, grammatical, and factual problems. You should have someone else proof your email for the best results, as they will be able to identify any flaws that you may have overlooked.

Then you’ll want to polish the material so that it reads easily, that everyone can understand it, and that it’s detailed enough for your readers to act upon. You can also cut out anything that isn’t absolutely necessary here; be ruthless with your editing. Your readers are busy people, therefore if your email is packed with fluff and filler, they will unsubscribe.

One final note: While we would like every subscriber to read every word of our emails, we understand that this isn’t always the case. This is why you should write for skimmers.

The goal is to make the most crucial elements of your email stand out so that any skimmers will still be able to grasp the gist.

You can use the following to draw attention to key points:

  • Bolding, especially using headings and/or sub-headings
  • Using italics
  • Highlighting
  • Underlining
  • Using different fonts, sizes and colours
  • Images that can include important text.
  • Captions to point out important text.
  • Bulleted lists (like this one 😊).

Bear in mind that the opening and last paragraphs of an email are commonly read by skimmers, so make sure to include essential information in those parts.

Second, utilise the highlighting methods mentioned above sparingly. You don’t want to over-bold, italicise, underline, highlight, or otherwise emphasise everything, otherwise it will appear that nothing is essential.

NOTE: Take a look at the lesson you’re reading right now for an example of how to do it correctly. I’ve used tools like bulleted lists and headings to highlight key sections of text, which aids skimmers without making the information look cartoonish or overdone.

Conclusion

Take a few seconds to think about how you’ll engage readers with your next email now that you know how to create compelling content. Make a plan for how you’ll apply the advice you’ve just received.

E.G. If you’re going to tell a narrative, WHAT kind of story can you tell? WHAT kind of questions can you ask?

If you’ve already written an email, use this article as a simple checklist to ensure that the content is interesting. Is the information convenient to read on a small device like a mobile phone, for example? Did you manage to elicit an emotional response from your audience? Did you create excitement for what’s to come later in the email?

If you want to know more email marketing tips about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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