Information Marketing

Copywriting

6 Copywriting Techniques That Will Boost Your Conversions

Copywriting

If you’re wondering why your landing pages aren’t making you as much money as you had hoped for, you might be using common landing page copywriting techniques the wrong way.

While the six copywriting techniques we’re about to cover have been proven to work, too many marketers use them in a way that cancels out their otherwise potent conversion power.

This really is too bad because your landing page could be raking in larger profits if you only paid closer attention to how you implement these proven techniques.

The good news is that once you become aware of how badly you may be implementing these techniques, you can quickly fix them.

The key is to become aware that you’re using them the wrong way in the first place.

1: Tell A Story To Personalize Your Landing Page’s Value

Copywriting

Storytelling is one of the most powerful landing page copywriting techniques you can use. Not only do you pull your reader into the scenario your offer addresses, you also create emotional urgency with your offer.

Once emotionally engaged, chances are much higher that your viewer would enter his or her email address or make a purchase.

Awesome, right?

Well, sadly, too many marketers tell stories that are simply worthless.

They are duds.

They seem too good to be true. They show extreme conditions. They simply fail to convert.

What went wrong?

The stories most marketers tell in their landing pages fail to focus on putting a human face on the problem the reader is facing.

Instead, these low converting landing pages tend to present almost ‘too good to be true’ situations.

If you want your landing page stories to convert, take the most probable circumstances faced by your target audience members and base your stories on these.

These realistic stories are more believable because more of your audience members can relate to them.


By the way, if you are serious and want to avoid the most serious mistakes that novice copywriters make, then make sure you download this free report called Copywriting Blunders. This is a premium free report that takes you through each and every one of the worst mistakes a copywriter can make and you can find it here.

2: Use A Question As A Header Title For Your Landing Page

Copywriting for beginners

Questions are very powerful ‘centering’ devices because they draw your prospects attention to one central concept or a small set of concepts. Questions help narrow and define the problems and situations your offer addresses.

If a question is well-defined, it is easier to present your solution and it is easier for the prospect to see the value in your solution.

Sadly, too many marketers use a header question that has little to do with the questions their target audience members care about the most. For example, the question focuses on cost when most users are actually interested in saving time.

To fix this problem, figure out the primary concern of your target audience members and pose relevant header questions.

3: Change Up Your Font To Emphasize Key Points Of Your Pitch

Copywriting 101

When you’re talking to somebody, you normally change your tone of voice when you are trying to emphasize certain things. By the same token, text in bold or italics or larger, ‘special’ fonts tend to be noticed more.

The problem here is that too many marketers overuse these font changes. They use them so much that the reader is confused or reads the text like the formatting isn’t even there.

To maximize the impact of special fonts when emphasizing key points in your landing page text, make sure you use them SPARINGLY.

Keep special fonts to a minimum so when you do emphasize certain words, they truly STAND OUT.

4: Use testimonials from happy customers

Copywriting

One of the most powerful selling tools you can use is social proof. People are more likely to buy whatever you are offering if they see that other people have had positive experiences with what you’re selling.

Pretty simple, right?

In fact, this is so simple that you’d think this would be hard to screw up.

Wrong. Marketers actually blow this all the time.

The key problem is RESTRAINT.

Steer clear of using overly positive testimonials that may look fake. People are very suspicious of overly positive testimonials. ‘Over the top’ recommendations make them skeptical.

Make sure you only use REAL testimonials on your landing page.

Real testimonials are grounded in reality. This means there’s a mix of both positive and not-so-positive elements in the testimonials.

Above all else, use testimonials from happy customers who got results that are not outliers.

Otherwise, your testimonials might seem too good to be true and won’t carry much weight with people you’re trying to convince.

5: List Out The Benefits Of What You’re Promoting

Copywriting for beginners

One of the most common, yet powerful, copywriting tips you’ll ever come across is to write out benefits of your product, not features.

People buy based on benefits not features. Benefits solve their problems. Benefits are easier to understand. Features, on the other hand, tend to degenerate into so much sales talk and technical jargon.

Sadly, too many marketers list SO MANY BENEFITS, they flood their prospects with information. This data overflow leads to, you guessed it, lower conversions.

Your landing page shouldn’t read like a laundry list or check list. Instead it should be focused on a very small set of benefits which were strategically selected to appeal to your target readers.  To figure out which benefits to focus on, ask your target audience members.

Of course, you need to cross reference this information with the landing pages of your competitors to make sure you’re operating in the right ballpark.

6: Link Your Call To Action With The End Result Your Target Customers Want

Copywriting 101

One of the most useful copywriting conversion tricks you could ever learn involves pairing a call to action to a specific benefit the reader wants.

For example, instead of relying on the tired and weak “Click Here” try using “To finally get rid of the high costs and headaches of random outsourcing, enter your email here to take your labor sourcing results to the next level!”  See the difference?

People buy because they are looking for solutions. By pairing the action you want people to take with the benefit they are looking for, you increase the likelihood they will take that action. Clear, right?

Well, marketers tend to blow this technique when they end up listing a ton of benefits with the call to action. Not only does this result in horrible run on sentences, this dilutes the conversion power of your call to action.

The reader is simply too confused to take any action at this point.

The solution?

Focus on one central benefit and pair that with the conversion action.

This is quite risky because your target audience might be looking for a number of benefits instead of just one.

This is where split testing comes in. Test different landing pages with different action-tied benefits and see which pages produce the best results with your traffic.

Don’t Be A Victim Of ‘Proven’ Landing Copywriting Techniques

Copywriting

Make no mistake about it, the landing page copywriting techniques we’ve just covered can turn your landing pages into quick winners.

However, you have to use them the right way. Avoid the common implementation pitfalls outlined and truly take your landing page conversion rates to the next level!

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website for traffic

How To Make The Most Of Your Traffic And Monetize It

website for traffic

If you are a marketer of any description you will know that traffic is the lifeblood of any business.

Simply put: No traffic, no business!

A lot of marketers get so caught up in tracking their traffic stats that they forget to make the most of that traffic. Tell you what, traffic is worthless if your visitors aren’t buying what you’re selling, joining your list, or taking some other important action.

So how do you make the most of your traffic and monetize it?

First off, make sure you are indeed bringing targeted traffic to your site. You don’t want just anybody visiting your website or hitting your sales/squeeze pages. Do this and you’ll wonder why you’re getting a lot of visitors but no sign-ups or sales!

Does this sound familiar? Yes, traffic is a numbers game, but you need the right high-quality targeted traffic or you won’t make any progress and you won’t make any money!

So, whatever methods you are using to drive traffic to your website, make sure you have your targeting dialled in and you know your ideal customer is to make the most out of your website traffic.

And secondly, use this little “traffic checklist” to monetize that traffic…

Determine Your Primary Goal

website for traffic

The first thing you need to do is figure out the primary goal for EACH page of your website. Depending on the page, this primary goal (and monetization strategy) might involve getting your visitor to:

  • Make a purchase
  • Take advantage of an upsell offer
  • Join your list.
  • Call you.
  • Fill out a form.
  • Share content/tell their friends.
  • Enter a contest.
  • Click on a link.
  • Clicking on ads, including affiliate offers and AdSense ads.
  • Complete a CPA (cost per acquisition) offer, such as filling out a credit card application.
  • Read or watch content.
  • Visit you offline (if you run a brick and mortar store).
  • Ask for a free consultation.
  • Register for an event, such as a webinar or contest.

And so on. Be sure your primary goal is the one that will make the most of your traffic in terms of monetization.

Here are two best practices when it comes to monetizing traffic:

  • Be sure to pick just ONE primary goal for each web page (and, overall, one primary goal for your website as a whole). Because if you create a page with multiple goals, your prospect may get confused and not take any action at all.
  • Focus on your own products first. There are plenty of ways to monetize traffic as mentioned above, including putting offers from third parties in front of your visitors. Be sure to focus on promoting your OWN offers first, as this will always be more profitable (because you get both the profits and the list).

Next…

Design Your Site Around Your Primary Goal

website for traffic

Now you need to design each page of your website around your primary goal.

For example:

  • If you’re designing a lead page with the goal of growing your list, then remove all other content and extraneous links, so that the page is focused on getting people to join your list.
  • If your goal is directly sell a product, then create a high-response sales letter and plug up sales leaks such as external links.
  • If your goal is to get people to click on AdSense ads, then create highly engaging content and embed those ads within the content.

The key here is to try to remove all superfluous distractions that may stop your visitors from taking the action you want them to. Remember, less is more.

Next…

Create An Exit Traffic System

website for traffic

Despite your best efforts, people are going to hit the back button on your site and bail out without joining your list, without buying a product, and without clicking on any ads.

That doesn’t mean that they’re poor-quality visitors who’ll never buy anything from you. Instead, it could mean they just didn’t see the right offer, or they’re in a hurry, or you didn’t sufficiently persuade them to take action.

The problem is that if they leave, they’ll probably be gone for good. They’ll forget about you. So that’s why you need to stop them when they’re going out the door and put an irresistible offer in front of them.

For example, redirect your exit traffic to a highly enticing lead magnet so that you can get people on your list before they leave your site. For best results, create multiple lead magnets so that you can offer the lead magnet that is directly related to the page the visitor was viewing before they tried to leave the site.

For instance, if your visitor was reading a blog article about how to set up a Facebook ad campaign, then offer them a lead magnet (such as a report) that gives in-depth instruction and “done for you” ad templates.

TIP: Don’t know how to redirect exit traffic to another page or create an exit pop? No problem. You can search for “exit traffic scripts” in your favorite search engine, or you can use a service such as Thrive Leads or Conversion Gorilla.

Many folks will say that they don’t like exit pops or redirects, especially marketers, but the simple fact is, they work but use them sparingly.

And finally…

Test And Tweak Everything

website for traffic

One of the best ways to monetize your traffic is to test and track all parts of the process to find out what really works.

Specifically:

  • Test offers to see which ones appeal the most to your visitors.
  • Test ad and link placements, including in the header, footer, sidebar, and directly embedded in content.
  • Test your headlines, benefits and calls to action to see which improve conversions.
  • Test your upsells to increase your per-transaction value.
  • Test the design of your pages to improve overall response.

Let’s wrap things up…

Conclusion

website for traffic

So there you have it – a quick and effective checklist for making the most money with your traffic.

To recap:

  • Pick one primary monetization goal.
  • Design your web pages around this primary goal.
  • Test and track everything to optimize response.

As you can see, this “traffic checklist” is pretty simple, but very effective! So put this plan to work for you today to start making more money from all your traffic.

Niche Marketing
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upsells

7 Ways To Persuade Customers To Buy Your Upsells

upsells

If you want to make more money with your business, one good place to start is on your order forms.

Think about it…

You have a prospect with a credit card already in their hand. They’re in a buying mood.

So there’s a good chance that if you put a related offer in front of them (the proverbial, “you want fries with that?”), they’ll take it. And that means you’ll make more money with every customer who walks through your door.

So how do you create a backend or upsell offer that gets your prospects clicking the “Yes” button? Like this…

1. Make Sure The Upsell Enhances The Main Offer

upsells

The very first thing you need to do is make sure any upsell offer is tightly related to the main offer. In fact, not only should it be tightly related, ideally your upsell should enhance the use or enjoyment of your main offer.

Take the classic example at a fast food restaurant. I guarantee that if you walked into McDonalds and ordered a hamburger, any well-trained clerk would ask if you wanted fries and/or a drink with that. And a lot of people say yes to this offer, because fries and/or a drink enhances the enjoyment of the burger.

Now you can do the same thing, no matter what you’re selling.  For example:

  • You’re selling a meal-planning app. Offer a low-fat cookbook as an order form upsell.
  • The main offer is a copywriting course. You can offer personal copy critiques on the backend.
  • Your main product is all about setting up and running a successful blog. You can offer tools on the backend, such as a package of useful WordPress plugins and professional themes.
  • Your main product is a “how to get out of debt” course. You can offer an upsell that includes items such as a debt-management workbook and personalized debt-management counseling.
  • You main product is a set of kettlebell training videos. You can offer the kettlebells themselves as an upsell.

In other words, don’t just toss any ol’ offer in front of your prospects. Be sure your upsell and main offer go together like… well, like hamburgers and fries. J

Next up…

2. Offer An Irresistible Deal

upsells

Dropping a related offer in front of your prospect is great. But turning that offer into an irresistible deal is even better.

Take the fast food example again. If you order a burger with a small fries and drink, the clerk will ask you if you want to “biggy size” the order for just a small extra charge. The deal is irresistible. You get a LOT more food for just a tiny bit more money.

No matter what you’re selling, you can do the same thing.

For example:

“I usually charge $997 per month for this sort of coaching. But as a valued member of my new copywriting club, you’ll get a special price of just $497 per month for this same high-quality coaching…”

Next…

3.  Use Short-Form Copy

upsells

You’ve got an eager prospect sitting in front of your order form with their credit card in hand. Now is not the time to put another long sales letter in front of them. They’re eager to buy. Putting another wall of text in front of them might just have them hitting the back button and abandoning the order form!

You see, you’ve already done the hard work of getting them into the necessary emotional state needed to make a purchase. You’ve already built your credibility. You’ve already established trust. You don’t need to do these things again.

So what you need to do now is simply focus on the benefits of the upsell offer. In fact, your upsell may be nothing more than a benefit-driven headline, a list of benefits, and a call to action.

TIP: As always, test to find out for sure what your audience responds to the best. Test different headlines. Test your bulleted list of benefits. You might even test short-form copy against a short sales video.

Next…

4. Frame The Price

upsells

The next thing for you to remember is that you’ve already sold your prospect on purchasing the main offer. They’ve already agreed to whatever price you’re charging.

So when you extend the upsell offer, you’ll want to frame the price so that it focuses on the upsell only.

Let me give you an example…

Let’s suppose you’re selling a home study course for $99, with an upsell offer for $25 for an app:

When it comes time to ask for the order, do NOT do this: “Would you like to add this offer to your order for a total of $125 for the course and app?”

Suddenly that sounds like a lot. The prospect is going to start second-guessing their purchase. And you could lose the entire sale.

Instead, focus on the upsell price only: “Would you like to add this app to your order for just $24 more?”

Ahhhh… that’s better. That sounds doable. And since the prospect is already planning on spending $99, that extra $24 doesn’t sound like any big deal.

It’s all in how you frame it. 🙂

Next…

5. Create A Sense Of Urgency

upsells

Nothing gets people clicking the order button like a real sense of urgency. And one great way to create this sense of urgency is by making your upsell offer scarce.

For example, you might create a one-time offer. This is an offer that’s only available right now. If the prospect doesn’t grab it, they won’t be able to get it later. Or if the product is available elsewhere, the prospect will need to pay full price.

A good example of this is when you go shopping on a site like Omaha Steaks. If you spend a certain amount, such as $50, you’ll get a list of “add on specials.”

These are tremendous deals that you can ONLY take advantage of while you’re on the order form. You can still buy the steaks themselves later, but you’ll pay through the nose to do it.

That creates scarcity and a sense of urgency that gets people agreeing to order your upsell.

For example:

“Special one-time offer: add this meal-planning app to your order right now, and you’ll get it for 50% off the regular price! If you leave this page, this offer disappears for good… so click here now to grab your discount before it’s gone!”

Next…

6. Use A Strong Call To Action

upsells

The good copywriting rules apply to your upsell just as they do to your main offer. And that means you can’t just drop the order link in front of your prospects and expect them to click it. Instead, you need to provide a strong call to action. This means you tell prospects what to do next, and give them a good reason to do it.

For example:

Click here to add this app to your order – and remember, this special offer disappears when you leave this page, so order now!

Generally, your upsell page is going to have two options. One option is “Yes, add this to my order.” The other option is, “No thank you, I don’t want this.”

Those should be the only two options on the page. Prospects will either add to their order and continue making the purchase, or they’ll skip your offer and just stick with their original order.

Now here’s a little trick you might consider testing and using…

Phrase your “yes” and “no” options in a way that helps persuade people to click the “yes” options.

For example, let’s suppose you’re selling some sort of weight-loss information. Your option buttons might look like this:

“Yes, I want to get ready for the beach!”

 “No, I don’t want to get rid of my love handles. J”

See how that works?

The “yes” option is positive and provides a benefit. The “no” option forces the prospect to agree with something that they probably don’t really agree with. That’s going to make them stop and reconsider your offer.

Here’s another example:

“Yes, I want to save money on heating and cooling bills!”

 “No, I don’t want to save money.”

Another:

“Yes, I want to boost my conversion rates and make more money!”

 “No, I don’t want to make more money.”

One more…

“Yes, I want to run a new marathon PR!”

 “No, I don’t mind running as slow as a turtle. J”

And finally…

7.  Make It Easy

upsells

If you followed all the tips above, then you have a prospect who’s as ready as she’ll ever be to place her order. At this point, your goal is to make it as easy as possible for her to place that order and grab the upsell.

Don’t make your prospects jump through hoops. Don’t slip unnecessary steps between them and their order. Don’t put obstacles in the way. Because if you do any of this, the prospect is likely to lose their enthusiasm and abandon their shopping cart.

Here are the dos and don’ts to follow:

  • Do make it one-click easy. If you’re presenting an upsell right after the customer has already filled in the order form, then make it as easy to buy the upsell as clicking a button. In other words, do NOT make your prospect fill out the order form or their credit card all over again.
  • Don’t make them go through a gauntlet of upsells. Sometimes marketers throw three, four, five or more upsells in front of the prospect. They can’t get to the order form without accepting or declining these offers. Or, worse yet, they can’t get to their purchase without seeing all these offers.
  • Don’t do that to your customer!  Instead, put one or at most two well-placed offers in front of them. But if they decline, send them straight to the order form. Don’t make them go through a gauntlet of offers, which will make them feel like carnival workers are barking at them.
  • Don’t make them “register” before ordering. If you need your customers to create an account, then have this account co-created during the purchasing process. Even if the amount of “work” for the customer is the same, framing is the key here. If a customer is suddenly forced to “create an account” before they can place an order, they may just dump their cart.

Now let’s wrap things up…

Conclusion

You’ve heard the saying, “strike while the iron is hot.” When it comes to sales, the iron is about as hot as can be when you have a prospect filling out an order form. That’s why it’s a great time to “strike” by offering an upsell offer they can’t refuse. So boost your sales by inserting upsells on your order forms today – and boost your conversions using the seven surefire tips you just discovered!

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email marketing

How Often Should You Email Your List?

email marketing

Is there a right or wrong way on how often should you email your list? We all know that your list should be treated as if it is a goldmine. Think about it. How would you react if you were bombarded with emails that provided no real value with the sole purpose of getting you to buy something?

Would you say that once a week or month is enough. You certainly do not want to inundate your subscribers with too much information, but at the same time you do not want them to forget about you either.

Why It is So Important To Frequently Send Emails

email marketing

If you get it wrong when sending your emails, you could border on being annoying, in which case your subscribers will unsubscribe from your list. On the other hand, if you communicate often enough at just the right times and frequency, you have a better chance of making more money than the average marketer.

Some marketers recommend that you stay in touch by sending your list a weekly newsletter. While others say twice a week is not a bad idea as an absolute minimum.

When would it be considered as wrong to send out scheduled emails? Randomly sending out emails is not such a good idea. Say, you send emails 3 times per day over a 4 day period, then you decide to send out 2 per day for a week.

The problem with this is that your mails would not be expected, and would most likely be ignored as a result. This is not the way to do it. You do not want to annoy your list to the point where they unsubscribe from you.

If you carefully consider what is needed to foster a positive relationship between you and your subscribers, once a day would be regarded as a good start. Provided you share very useful information in the form of free videos, mini reports or something that has real meaning in their lives. It must be new, exciting and content that has not been shared previously.

When you establish frequent contact you will start accomplishing some important factors that are needed to grow your business, such as:

  • Strengthen your authority in the Niche that you are in
  • Establish credibility and trust with your readers
  • Demonstrate that you are here to stay
  • Increase your chances of being foremost in the mind of your subscribers when it comes to purchasing your offer
  • Fully showcase the benefits of making use of your products or services

Most importantly, when looking for an answer on how often should you email your list, you should bear in mind that your subscribers should be treated like family. This can be done by sending them an email where you simply state how much you appreciate them, then give them valuable information that will make a difference to their lives. All this without any strings attached.

Things To Avoid When Sending Emails

email subject lines

Do not shove all kinds of marketing messages in the face of your subscribers to try and twist their arms into buying this or the other from you. Unless, of course, you do it in a tasteful manner where they get to realize the value in owning a particular product you have.

You should rather concentrate on getting your subscribers to trust and value your opinion. Doing so will ensure they stay engaged and ready to respond to any future offers coming their way.

Some marketers go all out to promote anything and everything for the sake of making money. Avoid doing this. Send emails that focus on useful information and list sources that will add value to the life of your subscribers. Never think that you are bothering your readers if you have something of value to share with them.

Should You Broadcast Messages Or Send Autoresponders?

email subject lines examples

If you intend making a special announcement, then a broadcast message as a one off email would be ideal. On the other hand autoresponders make the lives of internet marketers so much easier.

All they need to do is set up their series of messages upon which subscribers will be informed on a regular basis about news and events that is of importance, or any other informative material.

Which one of the two would be better to use?

There is no right or wrong answer in this regard. Below are a couple of guidelines to help you along:

Broadcast messages – If you are a very organized individual who are able to send broadcast messages consistently on a daily, weekly or monthly basis, then this would the way to go.

Autoresponders – Most people and business owners already live a very hectic life, and would therefore prefer making use of autoresponders. This way you can keep in touch with your prospects for months if not years. All this without even being there. All that is required of you is to do the work once, then set and forget about it.

The only problem is that too much automation can become impersonal to the point where people do not feel valued. It won’t be a bad idea to relate a story to your subscribers every now and again. You should mix it up a little. Make use of an autoresponder, but also broadcast something of importance every now and again.

For instance, on a Monday, Wednesday and Friday you could set your autoresponder to do its thing. Make a point of personalizing your messages on all the other days, which would include making use of broadcast messages.

Your subscribers will see you as a real person and not think they are dealing with a robot. This is the kind of approach that is highly recommended.

Back to how often should you email your list? The fact of the matter is that this question is answered differently by every business. You should email as frequently as you possibly can without annoying your subscribers.

Test it by taking a closer look at how often your mails get opened, etc. If you experience too many unsubscribes, then it is a sure indication that you are overdoing it. Close monitoring is the key to your success.

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profitable niche

7 Tips For Choosing A Profitable Niche

profitable niche

There are thousands and thousands of niches out there and picking one to blog about can be overwhelming to a beginner.

  • Do you choose a niche you’re passionate about?
  • What if you’re passionate about minimalism? How will you sell anything?
  • How can I be sure my niche is profitable?

These are just some of the many questions that many beginners have. Choosing a niche is not rocket science. There are just a few simple criteria to meet and you’ll be able to spot a good niche within 15 minutes or so.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

It’s imperative that you pick a niche that’s profitable if you want your blog to make money. You can’t turn a donkey into a racehorse… and you can’t turn a losing niche into a winner.

1. Is There Money Being Made In Your Niche?

profitable niche

This is the first and most important point to consider. For example, if you’re planning to blog about model airplanes, your first step will be to do a Google search for your main keywords and see if there are other bloggers in the niche and if they’re selling/promoting products. If you see competition, that’s a good sign.

Secondly, you’ll need to check if there are products to sell in your niche. In this case, it may be model airplane sets, magazines, acrylic paints, etc. The more products you have to sell, the better – and the more variations the product has, the higher the chances it’s a profitable niche.

Thirdly, you should analyze if the products in the niche are actually selling well. There are several niches with products that don’t sell well. Visit Amazon.com and do a search for the popular products in your niche.

Look at the number of reviews and you’ll get an idea of the quantity of merchandise being sold, and you can ascertain the profitability and viability of the niche.

2. Do The Niche/Products Solve A Problem?

profitable niche

Generally, if the niche revolves around solving a pressing problem, you can bet that it will be profitable. The ‘make money online’ niche and sub-niches are highly profitable because millions of people have a NEED for more money in their life.

The ‘get your ex back’ niche is very popular because jilted lovers are in pain and will do anything to salve their broken heart.

The same applies to the health niche. In fact, the health niche is the most popular niche of the lot, because when one is in discomfort, they’ll willingly pay to end their pain/discomfort. Weight loss, migraines, back pain, teeth whitening, etc. are very profitable niches because people have problems that need solving.

3. Is The Niche A Sub-Niche Of A Bigger Market?

profitable niche

Ideally, you should pick a niche that’s a sub-niche of a huge market. For example, picking a niche such as ‘keto diet for weight loss’ will allow you to niche down and dominate the niche… and after that, you still have room to grow.

You can promote fitness programs such as yoga courses, resistance training programs, etc. The people who want to lose weight with keto will be interested in exercise too.

So, your blog has room to grow in future. A micro-niche might be easy to dominate but will not have potential for growth.

4. Pricing

niche marketing

The price of the products you’ll be promoting and selling will indicate potential profitability.

The higher the prices of the products in your niche, the more money you’ll make from sales and commissions.

Many people tend to be afraid of pricing products too high, but you don’t want to undervalue your products so don’t be afraid to experiment at different price points; you may be pleasantly surprised at the results.

5. Keyword Competition

niche marketing

When choosing a niche, it’s a good idea to do some keyword research and analyze the competition.

Using a keyword tool such as Ahrefs will give you an understanding of the lay of the land and whether you can beat the competitors.

If there are lots of keyword opportunities and the criteria mentioned in the earlier points are met, this could be a profitable niche.

If authority sites are dominating the search rankings, you might want to niche down further or just find another niche.

6. Trends

niche marketing strategy

It would be a good idea to check on the trends of the niche. Some niches are flash in the pan trends that crash fast once the fad dies. Think Pokemon Go and fidget spinners. There was massive demand for a while… and now, it’s crickets.

Choose a niche that’s stable, evergreen and if possible, trending upwards. 

Anything to do with wealth, health and attracting the opposite sex are good places to start as they are always popular and trending in the news, social media etc.

7. Can You Drive Traffic?

niche marketing strategy

Last but not least, are you able to locate your target audience? This is very important because you’ll need to drive traffic to your blog. If you can’t find your audience or they don’t hang out online, you’ll have a major problem here.

Check if there are other websites, forums, Facebook groups, Pinterest boards, Instagram accounts, YouTube channels, etc. dedicated to your niche. These are all possible avenues for you to siphon traffic from in future.

Are there others advertising in your niche?

If you see other companies advertising for products in your niche, that’s a sign that you can reach an audience. Just pay attention to the longevity of the ad. Some ads are here today and gone tomorrow because the advertisers lost money. So, you’ll want to look for winning ads that stand the test of time.

These 7 criteria are easy enough to check for and will give you an excellent idea if the niche you’re looking at is worth getting into. Once you’ve determined the profitability of the niche, you’ll just need to get started and keep going. Don’t hesitate and brainstorm for too long. Action is the key to success.

“If you want to learn to swim, jump into the water.” – Bruce Lee

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Email Subject Lines

7 Email Subject Lines To Increase Your Open Rates

Email Subject Lines

Your email’s subject line is the gatekeeper of your email campaign. When you invest hours of work into getting the segmentation right and nailing the email copy, you absolutely want your email to get read!

The average person gets dozens of emails every day – and this may include coupons, newsletters, social media notifications, password resets, lead nurturing emails, invitation to parties, and so on. It’s a lot of material to sift through, never mind open, and most people open the emails based on how effective the subject line is.

Granted, there are a few more elements of an email that determine whether or not you’ll open it; for instance a familiar sender name, but for the most part, the subject line determines whether or not you’ll pay attention to the email.

People’s inboxes are always full of messages so it’s all too easy for them to hit Delete without a second thought; yet email can be a powerful tool when used to market your business. Subject lines that convey a sense of urgency tend to have higher open rates than say, those that offer freebies, and the use of first names has been found to increase the open rate by a small margin.

But there’s a lot more to subject lines than first names, and knowing which factors affect open rates can help you draft effective emails. Here’s a quick guide to get you started:

1. Localize And Personalize

Email Subject Lines

You’ve probably come across basic personalization in email marketing- “Hey John, would you like..” It’s pretty common nowadays and perhaps a little overused but that does not mean you shouldn’t personalize your subject lines. You get a better effect when you use customer attributes and actions to tailor your emails. Remember the following:

  • Use first and last name
  • Modify the subject line based on the recipient’s location
  • Mention their actions on the website- favorite features, what they’ve been up to, etc
  • Clothing stores are very specific to gender when highlighting products

2. Be Very Specific

Email Subject Lines Examples

Whether you’re sending notifications or direct updates, you need to be clear about each campaign and your objectives. However, being upfront doesn’t necessarily mean revealing everything the email is about, but assuming you’re targeting specific segments, then you need to point that out in the subject line.

Cold emails are the most challenging because you have to explain how you got the recipient’s contact information, win them over and then present your sales pitch.

It might sound counter-productive to let people know why you’re sending them emails but it’s actually the best way to get their attention and get click-throughs.

3. Take Time To Build Momentum

Email Marketing

Auto-responders are very effective at sustaining a life-cycle email marketing campaign. The series makes it easier for you to present yourself to the recipients and allow you to build momentum, because you shouldn’t just email people out of nowhere.

Informative subject lines can be used in a series to build momentum and increase your email conversions but unfortunately most businesses send less emails than they could for fear of annoying their recipients. If the emails are relevant and helpful, you shouldn’t worry about annoying the readers.

4. Test Everything!

Email Subject Lines

You may have read that short subject lines are more effective at boosting opens: it’s one of the many marketing quotes thrown around but the truth is you can never be sure how true that is for your own audience. Subject lines are relative to your audience and there really isn’t any hard rule when it comes to length.

The best approach here is testing. Draft the best subject lines you can and play around with long and short lines, capitalization, funny characters, etc. Testing is important in every aspect of marketing so apply it to your subject lines to get a clear picture of what works.

To give you a better picture of what works in subject lines, here is a compilation of 7 email subject lines people went crazy about:

1. ” Hey”

When handling inbound marketing, simple subject lines have the best results. This particular example is not about a smart or short subject line, but rather the effective combination of casual personalization and the sender name paring- for instance if you received an email from the president with this subject line, you’d be curious to find out what he has to say.

Pairing unlikely subject lines and sender names is very effective at getting people to read the email.

You may also try paring a goofy mascot with a serious subject line.

2. “As You Wish”

Learn what makes your audience tick and employ a few psych principles to get their complete attention. For instance, this subject line was taken from a movie, The Princess Bride, and UncommonGoods used it on their buyers for a more personalized effect.

The company knows their buyer persona very well and they knew that referencing that particular movie would get their subscribers’ attention.

3. “Where to Drink Beer Right Now”

Okay, so not everybody loves beer, but imagine receiving this in your inbox at 18:45 on a Wednesday night? I mean, think about it: you’ve been holding it together since Monday and now you need to decompress with a few of your buddies before the weekend gets here; and then you get a notification just as you’re about to head out and it says “Where to Drink Beer Right Now”.

The timing alone makes this subject line a winner.

4. “Not Cool, Guys”

We’re not all equipped to be snarky writers but you can play around with the subject line and find a way to make it stand out.

Most email platforms make it easy for you to edit the preview text so utilize that extra space to win over more subscribers and boost your email stats.

5. “You’re Missing out” 

You may have heard about FOMO, an acronym for fear of missing out; which is actually a big deal now in our interconnected society. Naturally, people don’t like to miss out on things, and a smart marketer will exploit this vanity by initiating an effective marketing campaign.

6. “DO NOT Commit These Facebook Atrocities”

No matter how reserved or down-to-earth you are, nobody likes to do things wrong.

Why not work on that simple and natural human tendency on your email subject line? Learn to dramatize your words for effect.

This line spells out “DO NOT” using full caps for effect, so that way readers will notice the message in their inbox.

7. “What Can You Afford?”

This is an interesting and somewhat encouraging angle; showing your audience a bunch of products that are RIGHT on their budget. Its also kind of competitive, your audience pitting cash against what’s available on the market.

You have to play off emotions to get people to read your emails.

You needn’t be a psychologist to play this game; just pay attention and you’ll see a number of opportunities. Remember principles such as scarcity, urgency and social proof, and see how they boost your conversion rates.


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blogging

5 Simple Techniques To Build A List From Blogging

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Any online marketer worth his/her salt would have heard the line, “The money is in the list.” It has been repeated ad nauseam and still thousands of beginner marketers are clueless as to how to build a list.

To make matters more burdensome, most autoresponder software companies charge a monthly fee for their services. So, this is a recurring cost that must be recouped quickly to keep the beginner marketer in the green.

When you’re first starting out on your blog, you’ll not need to build a list. You should first track the amount of traffic on your website. The moment you’re getting 50 to 100 unique visitors to your blog daily, it’ll be time to sign up for an autoresponder. This will buy you some time if your budget is tight.

Using A Freemium As An Incentive

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A freemium is a gift that you’ll give away for free in exchange for an email address. The freemium could be a short report, or a 3-part video training or a checklist, etc. What you give away has to be of value and congruent to the niche you’re in.

If there’s a disconnect between your freemium and what the reader wants, very few visitors will join your list to get the free gift. Spend time crafting a good lead magnet that attracts subscribers.

You can either outsource the job or create one yourself from scratch. Alternatively, you may use private label rights (PLR) content and rebrand it. This will allow you to create a product with your branding quickly while maintaining quality.

Connecting Your Autoresponder

build a list

Once your lead magnet is ready, you’ll need to create a landing page for it. You can do a quick Google search for ‘best landing page examples’ to get an idea to model. You may wish to get a cover image done for your freemium on Fiverr.com.

After your landing page is complete and looks great, you’ll want to sign up with an autoresponder like Active Campaign or Aweber, and embed the sign up form on your landing page. Most of these software have video tutorials to guide you. So, don’t get put off by the ‘tech stuff’.

Once the form is embedded, you’re well on your way to collecting leads and building a list.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

All Roads Lead To Rome

build an email list

In this case, Rome will be your landing page and this is something that you own.

Whether you’re using a YouTube channel or Facebook group or Pinterest board to drive traffic to your blog – you should always be aware that you do NOT own these sites. You’re building your house on rented land, and that’s always risky.

To mitigate the risk, you’ll want links from these social media entities pointing to the landing page on your blog. In this way, you’ll be able to siphon traffic from these high traffic sites and build a list of subscribers who wanted your freemium. Now you have some degree of control and your own asset.

Opt-in Tools

build a list

One of the best tools you can use to build a list on your blog is Thrive Leads. The software has options for you to create a non-intrusive scroll mat that allows readers to sign up. Besides the scroll mat, there are also sticky bars and pop up options for you.

You may create a visual image to perk interest and spark a click through action which will trigger a 2-step opt-in. This increases the potential subscriber’s micro-commitment and is more likely to get the lead.

Thrive Leads is designed to help you get as many subscribers as possible from your blog. It’s a worthwhile investment that will reap dividends many times over.

Locking Your Content

build an email list

This is one of those techniques that’s annoying to some people, but highly effective nonetheless. You’ll need to use a content locking plugin to execute this method. If you have Thrive Leads, you can use it too, with a few tweaks.

Basically, you’ll have an interesting and highly valuable blog post where you share some insider information. Somewhere around the center of the post (preferably the most interesting part), you’ll insert the content blocker.

This will hide the rest of the blog post and insert an opt in form at the chosen spot. The only way the reader can access the rest of the post will be for them to sign up to be on your list. Once they’ve signed up, the full blog post will appear and they can carry on reading.

Some readers may get put off and close the page, while others will sign up. Whatever the case, you’ll know that those who signed up are truly interested in what you have to say and you’ll be building a list of highly targeted subscribers.

By now you’ll realize that building a list on your blog is a piece of cake if you have traffic coming in. All you need to do is insert forms for them to sign up to your list (in a variety of ways). With the versatility of Thrive Leads, a good landing page and a value-driven freemium, and a solid autoresponder, you’ll be able to build a list of targeted and interested subscribers in just a matter of time.

Drops make an ocean. So, get started today and in a few months from now, you’ll have an email list that trusts you and buys the products you recommend. This is where you’ll find the money in the list i.e. the saying should more accurately be “The money is in the customer list.”

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Niche Marketing

Niche Marketing: Become An Expert And Master Your Niche

Niche Marketing

Think you’re not ‘expert’ material? Think again…

When you’re an expert, you command respect in your niche. People listen to you, they pay attention to what you say and most of all they buy your products.

Being the expert in your own niche is like writing your own ticket to freedom.

Granted, you’re never going to become “The Expert” in a massive field such as weight loss.

Niche Marketing

But niche it down to “Weight loss for new mothers” or “Weight loss for brides-to-be” or Weight loss for video gamers,” and you can indeed become the expert in your niche.

I was reading Russell Brunson’s new book, “Expert Secrets,” and it starts out by giving some examples of just how easy it is to become an expert.

When Russell was in college, he tried internet marketing but failed. Then on spring break when he was bored out of his mind, he and a friend decided to build a potato gun.

The thing was, they didn’t know HOW to build a potato gun. It just sounded like fun. So, they started doing some research.

They discovered things like the correct barrel-to-chamber volume ratio, the right propellants to use, the correct pressure for the pipes, how NOT to blow themselves up and a whole lot more.

Armed with this information, they went to the store and bought their supplies. Then they spent the next few days building the gun, finding a place to shoot it and yes, shooting the gun itself.

They had a great time, and when Russell was in school the next week listening to the professor drone on, he thought about how he’d rather be shooting his potato gun. Then he wondered if there weren’t other people who would rather be shooting a potato gun as well.

Russell checked, and sure enough: the previous month there had been 18,000 searches for the term, ‘potato gun plans.’

Niche Marketing

Russell talked his friend into creating a DVD on how to source the items needed for building a potato gun, and how to build the gun itself.

Then he sold this DVD online. While he didn’t make a fortune, he did earn enough to get excited about online marketing and his new career was born.

Notice in the above scenario what Russell did to become an expert. He picked a topic he was interested in, researched it, experimented and did his own work, and then created a video.

Not exactly hard work, was it?

Russell gives a few more examples of people who became ‘experts’ in the same manner:

Jacob Hiller always wanted to dunk a basketball, but he was lousy at it. So he started doing research to discover techniques to improve his ability to jump. Every time he found a technique that worked, he made a video.

At first nobody was paying attention, but after awhile he had 100 followers, then 1,000 followers, and pretty soon he had 10,000 followers.

So he made a product and built a company that makes millions of dollars teaching people how to jump. Crazy, but true.

Jermaine Griggs had trouble reading sheet music, so learned to play piano by ear. Now he makes millions teaching others to do the same.

Liz Benny was an excellent social media manager, but it wasn’t until she began teaching others what she knew that she started making millions.

Robert G. Allen once said that he made millions doing real estate deals, but he made hundreds of millions of dollars teaching real estate.

Think of that – he made MILLIONS doing real estate deals, but he made HUNDREDS of millions teaching others what he learned.

Are you an expert at something that other people want to learn? Then as Russell says, you are just one funnel away from making millions.

But maybe you don’t have an expertise yet – that’s okay. As you can see from the above examples, every one of these folks learned to be an expert first and then built their business teaching others to do what they did.

Niche Marketing

Even Russell wasn’t born an internet marketing guru. He studied and practiced and worked to become what he is today.

And the same goes for me and every single expert making 7 figures on the internet.

One last thing – you might already be an expert, but you’ve got a voice inside your head saying, “Who am I to teach others? I’m nobody special.”

You are indeed special but you just don’t know it yet.

What you know comes easy to you because precisely because you’ve studied and practiced.

Yet to most people, what you know seems like something very difficult.

They need your help.

They WANT your help.

So ask yourself this question: Who are you to deny them the help they need and want?

Think about all the people you can help with your skill. By focusing not on the money you’ll earn, but instead focusing on helping others, you can build a 7-figure business you can feel great about.

And by the way, you can purchase Russell’s book, “Expert Secrets,” here.

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Copywriting for beginners

Copywriting For Beginners: How To Write Good Sales Copy

Copywriting for beginners

Learning to write good sales copy isn’t something you can learn by reading a quick tutorial – it takes practice.  Although you probably won’t turn into a world-famous copywriter overnight, there are a few tips you can use to increase the response from your sales letters.

The first thing you should learn is that the headline is incredibly important.  If your headline is terrible – or worse – boring, most people won’t even read the rest of your sales letter.  A headline needs to be exciting, enticing, and intriguing.

It needs to grab the attention of your visitor quickly. Your headline might have shock value, ask a compelling question, or be the beginning of an extremely interesting story.  “Six months ago, I was living on the streets of L.A., homeless after my Adjustable Rate Mortgage soared so high I couldn’t make the mortgage payments, but now I’m living in a sky-rise apartment twenty stories up that I paid seven figures for…”

This makes the reader want to know more – how did this person go from being destitute to being wealthy?  Good sales copy usually tells a story that the audience can connect with.  Copy ideally shouldn’t tell a fictional story, though.

Copywriting for beginners

You certainly don’t want to run into any trouble with the FTC or an attorney general with something to prove.  Good copy gives people a reason to keep reading.  If you tell an interesting, compelling story that’s somehow related to the product and how it will affect them, it will naturally appeal to your visitor.

Every single paragraph should lead into the next paragraph, drawing the reader further and further into the pitch.

Consumers usually buy based on emotion, and then they justify their purchase with logic.  They rarely buy based on logic alone.

They don’t buy a product because of the features – they buy because of the benefits it will provide to them, the WIIFM (What’s In It For Me) factor.  If you’re selling a car, you can’t tell the buyer that it has Corinthian leather seats, ABS brakes, and a superior sound system.

You have to sell them on the fact that their neighbors and coworkers will be envious, girls will flock to them, and they’ll feel like the king of the world whenever they drive it.  Then they’ll buy based on the fantasy you’ve just given them, and they’ll use logic to justify their purchase later.

Within each online sales letter, you’ll want to have a main headline, numerous sub-headlines sprinkled throughout, and aside form the written storyline, you’ll want to add sections of benefit-driven bullet points that break up the monotonous text.

So. the headline is incredibly important. But it isn’t the most important part of your sales copy!!

Any idea what that is?

The most important part of your sales letter is the ultimate claim you’re making throughout the sales letter.

This is the big idea – the main premise around which you’re going to build your sales letter.

I’m talking about the primary purpose and promise of your product. This is the desired outcome your prospects have been hoping for.

How to write sales copy

Without a big idea, your sales copy will be pretty much the same as anyone else’s which will make converting your prospects much harder.

But with a powerful big idea, you will be able to stand out and this gives your prospects hope that your product or service may be the one that actually delivers on its promises.

Combine the big idea with a unique mechanism and now you are really compelling. The unique mechanism is the way in which your product works to produce the desired effect.

This can make all the difference in marketplaces that are saturated and sophisticated i.e. they have been exposed to the same type of offer for years.

If you are in a niche that has a high level of marketplace sophistication, it is imperative that you are able to stand out and having a big idea and a unique mechanism helps you to do just that.

And you should be incorporating the big idea and/or unique mechanism into your main headline(s) to grab attention and arouse curiosity, so take some time to develop these to draw your readers in.

Don’t forget the call to action at the end and a Post Script (PS) or two that sums up the order in case they’re bona fide skimmers who hate to read.

In all honesty, most people will not read the entire sales letter, but skim to the things that grab attention such as headlines, bullet points and the PS which is why it is important to really work on these to either increase the pain points or clearly explain the benefits.

Go to some of your favorite sales pitch sites and emulate their style and approach. Bookmark it for your “swipe file,” where you borrow ideas (not content) from the original author and use it on your own target audience.

The best sales copy is a complex mix of marketing and sales messages. The marketing is about the prospect; their desires, pains etc. and the selling is about the product; features etc. so the best sales letters focus heavily on marketing.

The reason for this is that a good marketing message can create a lot of desire for the product before you even mention it and this makes selling much easier.

So, in future, think more about your prospect, what they feel and what they want and how your product can give that to them and you will find that your conversions and sales will be much higher.

And be reassured; writing good, persuasive copy is a skill that can definitely be developed  by anybody. Like anything, it just takes time and effort to get good at it and hone your skills.

But if any skill is worth developing, especially online, it is being able to write persuasive sales copy, so I urge anyone reading this to seriously consider learning it as soon as they possibly can; it will pay dividends in the future, believe me.

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How To Create A Facebook Business Page

How To Create A Facebook Business Page

How To Create A Facebook Business Page

Everyone knows that having a social media profile is pretty much a must have for any online business.

In fact, many business will have multiple profiles across multiple platforms. This is fine if you have the time to manage them all (this is why social media tools such as Content Studio are so popular to streamline posting to multiple platforms).

But, if you happen to be short on time (and who isn’t, right?) then the most important platform to focus on for the vast majority of marketers would still be Facebook.

It is pretty simple to set up a Facebook page, but you want to optimise it so it will perform as well as it possibly can.

So, with that being said, if you want an engaging Facebook business page, here are 15 things you need to know to get the best results:

1: Don’t Confuse Business Pages With Personal Profiles

 

How To Create A Facebook Business Page

If you create a personal profile for your brand instead of a Facebook Business Page, you’re going to miss out on content creation tools, analytics and paid promotional opportunities.

Worse yet, people will have to send you a friend request before they can actually engage with you.

Business pages are there for a reason; to engage potential customers and encourage them to take some kind of action, so don’t make the mistake of trying to use a personal profile for your business.

Of course, you can share content from your page on your personal timeline, and promote your page on there too so you can get more folks to your business page and you should be doing this, although do it sparingly.

2: Don’t Create A ‘Professional Profile’ Associated With Your Business

how to create a business page on facebook

Let’s say you have a personal profile on Facebook and you want a second profile for professional reasons.

This goes against Facebook’s terms of service and could get you in trouble.

Yes, there are marketers who have multiple personal Facebook profiles, but if they get caught they could be booted off the platform so the risk isn’t worth it.

And why do it anyway? Facebook pages are free, so there really is no reason to try to use multiple personal profiles.

The only reason I can see people doing this is because Facebook does have a tendency to reduce the organic reach of posts from business pages because they want you to spend money on ads and boosting posts.

3: Choose A Friendly, Engaging Cover Photo

how to create a business page on facebook

This cover photo takes up most of the room above the fold on your Page, so you’ll want a high-quality image that attracts and holds your visitors’ attention.

You might consider hiring a professional to create this image for you.

Keep words in the image brief and to the point.

Faces work well at holding attention, and bright colors are good, too.

You can also use video on your cover too so this may be a way to showcase your products and/or brand.

4: Use A Profile Picture That’s Easy To Recognize

how to create a business page on facebook

It could be your logo or your headshot if you’re the face of your company.

Being recognizable is important to getting found and liked, so choose your picture carefully and then use it consistently.

Don’t get too caught up on whether to use your face or a brand logo; the key is to be consistent.

Personally, I think most would do well to at least start out with a brand and design a recognisable logo for it.

Personal branding works for some, but if you look at most traditional business, they are full of logos rather than personalities.

Whatever you choose to do in your business, keep doing it so people will be able to associate it with your business brand.

5: Fill Out Your ‘About’ Section

how to create a business page on facebook

This isn’t visible anymore when visitors arrive on your page, yet it’s still one of the most clicked-on items when they want more information about your business.

Put in your general description, company information, your story or whatever fits for your business at a bare minimum, but the more you fill in the better.

Visitors will want to know about your business so give them the information they are looking for. If they can’t find it, they may decide to look elsewhere.

The internet is awash with potential competitors for your business so you need to make people trust you and being transparent and giving them as much information about your business as possible will help them to start building that trust.

6: Add A Call-To-Action Button

how to create a business page on facebook

This is a great way to drive traffic to your website and build your list.

Your call-to-action button might be to have visitors watch a video, sign up to your list and so forth.

All your posts will ideally have some kind of call-to-action, whether that is to go and read a blog post or to visit a sales/squeeze page.

Getting people off Facebook onto a platform you own is a smart move as you have much more control on your own websites.

7: Post Often, But Not Too Often

how to create a business page on facebook

If you don’t post for months at a time, then your business does not look professional. Heck, you don’t even appear to be in business anymore.

However, if you post non-stop, you’ll likely annoy people.

It’s a matter of finding that happy medium, and that can vary from one business to another.

You can post your own content, motivational quotes, funny memes etc. but you can also post other people’s content.

This is known as content curation and if you do this, you should always give the original author credit but it is a good way to be posting content on your page without you doing all the writing.

8: If You Have The Time To Respond, Then Let Fans Message You Privately

how to create a business page on facebook

It’s an awesome idea to let your customers and fans send you private messages – this can result in better customer service, fewer complaints made publicly and even more sales.

However, if you don’t have time to respond to these private messages then it might be best not to enable private messaging.

The good thing about using something like Facebook Messenger is that prospects are highly responsive so it is definitely worth considering if you have the time.

You can also use platforms like Mobile Monkey or ManyChat to create an automated sequence that will automatically respond to your prospects when they message you. If you want to make the most of this kind of automation, consider picking up this excellent training course on chatbot marketing by JayKay Dowdall called Destiny.

9: Monitor Your Page And Respond To Comments Promptly

facebook business page

You can monitor and respond to comments using the ‘notifications’ tab at the top of the page.

If people are taking the time to comment on your posts, it means that they like what you are doing, so really make the effort to respond to any comments that are being posted.

This also has an effect on the Facebook algorithm and may even make your page posts more visible to people who like and follow your page so a win-win situation all round.

10: Pin Important Posts To The Top Of The Page

facebook business page

As you post, older posts get pushed down and buried. But there are times when you want a post to remain at the top, even after you’ve published new posts.

You can pin one post at a time and use these to promote events, offers and announcements.

Don’t underestimate the power of a good pinned post. Make it a strong one with a clear call-to-action as it will be the first post that your new visitors will see when they visit your page and you need to grab their attention and grab it fast!

11: Post Visual Content In Your Timeline

facebook business page

Photos and videos are up to 40 times more likely to get shared on social media, so take advantage of this fact and share lots of visual content.

Memes, GIF’s and motivational posts are always good content to post on your page, and if they are good, they may get shared and this will get more eyeballs to your page.

Video content can be particularly engaging for your viewers. Just try to keep them short and sweet; 2 minutes or under tend to work best on social media.

12: Consider Using Live Video

facebook business page

People typically spend more than three times more time watching a Facebook Live video than they do a recorded video.

You can even use tools to let your followers know that you intend to go live at a particular time.

Let them know in advance what the topic will be so they can come with their questions. This can be super engaging and Facebook puts a lot of emphasis on viewer engagement and will push your livestream out to more people.

13: Use Facebook’s Targeting Tools

How To Create A Facebook Business Page

You can target certain audiences with tailor-made updates.

Segment by age, gender, relationship, location and so forth, and then send highly targeted messages to those groups for a greater response.

These tools can be really powerful but may take a bit of getting used to.

However, it really is worth getting to know your audience so you can tailor your content to their needs.

14: Promote Your Page. A Lot

How To Create A Facebook Business Page

Create an ad to promote your page, choose your target audience and choose your budget. Make sure your ad is directly targeted to your ideal customer and test.

This is where knowing your audience comes into play, as you can get really targeted ads to a highly specific audience to maximise your ad spend.

You might also consider boosting a post once a week as this will again push your page into your followers newsfeeds so they don’t forget about you!

15: Measure Your Success

How To Create A Facebook Business Page

Dig into your page’s insights to track Facebook-specific engagement metrics.

Analyze and adjust as needed.

It might all sound complicated, but you’ll quickly get the hang of everything here.

So, there you have it. 15 ways to optimise and get the most out of your Facebook business page. If you only implement a few of these I’m sure it will make a difference but imagine what a difference it would make if you managed to implement them all!!

For more information on creating a Facebook business Page, please visit: https://www.facebook.com/business/products/pages

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