Information Marketing

What Are The Benefits To A Business Of Using A Chatbot

What Are The Benefits To A Business Of Using A Chatbot?

With sites like Facebook and Kik opening their platforms to automated messaging for companies, chatbots have really exploded in popularity.

Facebook went from zero chatbots in February 2016 to 18,000 by July of the same year. Kik had approximately 300,000,000 registered users, and those users exchanged 350,000,000 automated messages with the platform in the first seven months of its chatbot.

You’ve probably seen chatbots in action. They are on all sorts of websites, from major retail chains to mobile phone service providers and many other types of sites and apps.

At first, you might think you’re talking to a real person. Usually, a popup appears with a picture of an agent, along with a name. The “agent” asks something like, “May I help you with anything?” Or, “Do you have any questions?”

Chatbots use artificial intelligence that is often quite advanced to answer many questions a user might have, and in the event that the bot is unable to help the user, it will usually as the user to call, email, or fill out a support form, or perhaps to check a F.A.Q. page

Chatbots are quite advanced, and many of them can almost manage to fool users into thinking they are speaking to a real person. This is beneficial, because it allows companies to lower their overhead by using chatbots to replace customer service agents in many circumstances, and only when the chatbot is unsuccessful in helping the customer must a real agent step in.

What are the benefits to a business of using a chatbot?

Well, they do have a few drawbacks, but they also have many benefits. So, let’s look at what the pros and cons are and whether chatbots are right for your business.

Benefits of Chatbots

Chatbots are very useful for a lot of different applications—from simple user contact, to answering questions, and even helping the sales process along.

One of the biggest benefits of using chatbots is that you can have fewer actual employees, because chatbots can take care of a lot of issues that might take up time from paid employees. This frees up paid employees for more important tasks and allows them to have more time to help customers with major issues.

This benefits customers, too, because they can get answers to questions and help with problems much faster than they might if they ended up contacting customer service through traditional means.

Bots can also provide you extremely valuable information about your customers if you log those conversations and analyze them, because you can see the types of questions they are asking. Never overlook those logs as a way to find out more about them.

Drawbacks of Chatbots

Of course, chatbots have a few drawbacks, too. No technology is perfect, and bots are no exception.

The biggest drawback is that artificial intelligence, no matter how advanced it may be, is not yet at the level that can replace actual humans. This inevitably leads to failure to help customers sometimes, which may end up frustrating the user enough that they leave your site. This is rare, but it can happen, so you must make sure your chatbot can direct customers to live help when needed.

Many bots are poorly programmed because they have been rushed to market to take advantage of the surge in chatbot use, so you must be on the lookout for this, as well.

The cheapest solution isn’t always the best, so it’s vital that you test your chatbot thoroughly to make sure there are no problems with it that could end up frustrating your customers.

Are Chatbots Right For You?

Chatbots aren’t right for every business. If you find that you don’t have a lot of contact with customers normally, you may not need a chatbot. But, on the other hand, if you do have a lot of contact with customers, or if you find you have a lot of shopping cart abandonment or your customers tend to ask a lot of questions or need additional help, a chatbot just might be perfect for your needs.

Here are some situations where a chatbot might work for your business:

  • Your customer service agents are overwhelmed. If you find that your agents are overwhelmed by the volume of help requests you get daily, especially if the are simple requests that could easily be taken care of by a bot, it makes perfect sense for you to use one.
  • You have a high rate of shopping cart abandonment. If you find that a lot of people are abandoning their shopping carts or leaving your site without converting into email subscribers or buyers, a chatbot might help by asking the customer what went wrong when they try to leave your site, and then guide them through the process so they can complete the conversion.
  • Customers keep asking the same questions over and over. Let’s face it, customers rarely read F.A.Q. pages. Sometimes you may wonder, “Why even bother having a F.A.Q. page? It seems like nobody reads them!” And that’s true. But chatbots are a great way to get more people to find out the answers to simple questions without wasting your or your agents’ time. You can program common questions into your bot and let it answer those questions.
  • Your business is oriented toward service. If you’re in an industry that is notoriously service-centric, such as the travel industry, for example, chatbots can go a long way toward helping customers get assistance while alleviating some of the initial work that agents might otherwise have to deal with.

These are just a few examples, but hopefully you’re beginning to get an idea of whether or not a bot might be a good fit for your business.

FB Messenger Marketing

The use of Facebook Messenger as a marketing tool has exploded in the last 12 months and it doesn’t look like it is going to slow down any time soon.

Many marketers report much higher engagement rates with Messenger bots than email marketing. This isn’t to say that email marketing isn’t effective, but rather that engagement is higher using Messenger chatbots.

This is probably due to the immediacy of the Messenger service which means that prospects can interact with the Messenger bot as soon as they request help/information etc. and time is all important.

And if you jump on this marketing opportunity as an early adopter, you will still be on the cutting edge of marketing techniques moving into this year and beyond, so it is well worth considering adding FB Messenger bots to your marketing toolkit to give you an edge over your competitors.

If you want to investigate this marketing strategy further, then I highly recommend a course by JayKay Dowdall. It is called Destiny and is probably the most comprehensive course on FB Messenger marketing currently available and is very reasonably priced so do take a look.

Chatbot Solutions

There are already a number of chatbot products on the market. Some are quite effective, while others have been obviously rushed to market and are full of bugs that will frustrate you and your customers.

Let’s take a look at some of the products that are currently on the market and are considered to be good quality.

Mobile Monkey

>> Mobilemonkey.com

The Mobile Monkey platform is one of the most popular chatbots available for the Facebook Messenger system, and also works with Facebook comments. They are remarkably affordable, with a 30-day free trial and a permanent free plan for under 100 customers.

The Mobile Monkey platform will even allow you to sell products directly to customers through Facebook with Stripe, Paypal, and other payment platforms.

Botsify

>> Botsify.com

Botsify is another very popular platform that works for Facebook Messenger, but also has a version that works directly on your website. They have a free plan (only for Facebook Messenger) that has a lot of features, but their paid plans (which can be used on a website) start at a very reasonable $10 per month.

Botsify also allows human takeover at any time, so you can have a customer service agent take over whenever the chatbot isn’t helping the customer properly.

ManyChat

>>Manychat.com

ManyChat is another very popular platform that has been specifically designed to work with Facebook Messenger. They have a free plan that has a lot of features, but their paid start at a very reasonable $10 per month for up to 500 subscribers. This is the preferred service for the Destiny FB Messenger course mentioned earlier.

ChitChatChimp

>> warr.us/ChitChatChimp

ChitChatChimp is poised to be one of the frontrunners in the chatbot realm. It allows absolutely anyone, even with zero programming knowledge, to create their own chatbot.

It can create all types of bots, including:

  • Customer support bots
  • Sales bots
  • Research-gathering bots
  • Educational bots
  • Entertaining bots

If you need something flexible and customizable that doesn’t cost a fortune, ChitChatChimp is probably your best option.

OK, there you have chatbot marketing in a nutshell. Adopt this strategy into your marketing and give yourself the best possible solution to collect leads, make sales and grow your business.

And don’t forget to check out the  Destiny FB Messenger Course for some stellar training to make the most of this new marketing opportunity.

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Content Marketing Explained How To Write Content That Converts

Content Marketing Explained: How To Write Content That Converts!

If you’re just getting started in blogging, it’s easy to get frustrated when you don’t see immediate results. But like anything, it can take a little time to get things rolling. It’s important to be patient in the beginning, because the quickest way to fail is to give up too soon!

When it comes to successful blogging, consistency is key.

Fortunately, there are simple, yet effective ways to dramatically increase the amount of traffic, subscribers, and revenue from the start, while also decreasing the time and energy spent managing your blog.

There is no better way to stay motivated and focused than by seeing results from your hard work, and that is exactly what you’re going to experience when you follow the techniques below.

Blogging is ALL about content and you must be producing content on a regular basis. You should ideally be producing 1-2 blog posts per week, but if that is too much to begin with, then aim for at least one per month.

And make sure that this is good, high-quality content that people would be willing to pay for. This should be some of your best stuff.

Many novice marketers get a bit squeamish about publishing their best content for free, but if you do this, your readers will thank you for it and be much more likely to buy from you. And yes, that includes the content that they have freely available to them. This happens because you have put the first and helped them.ext in panel

It goes without saying then, that regardless of your niche, you’ll want to write content that solves a problem and helps your reader achieve their goals. 

When creating content for your blog, you want to focus on 2 things:

  • Educate
  • Empower

Every post on your website should do one or both of these things. 

If you are writing how-to style posts that provides readers with a step-by-step process to completing a task, or accomplishing a goal, you are educating.  If you write a blog post that offers insight such as a personal story of success, case studies, or motivational-style posts, you’re empowering your audience.

Content that either educates or empowers is the easiest way to create posts that become sticky.  This means that you’ll be able to encourage visitors to return to your website again in the future as well as to subscribe to your feed or newsletter.  It’s also one of the easiest ways to create share-worthy content and to position yourself as an authority in your market.

Another thing to consider when writing content for your blog is to focus on evergreen content.  That way the content you post today should still be relevant months from now because it doesn’t become outdated quickly.  This will cut down on the time you spend rewriting or revising content and prevent you from having to remove content that no longer provides value.

Start by jotting down links to the top 10 authority blogs in your niche market, and then spend a bit of time evaluating the type of content they are offering, especially posts that have a high level of engagement.

Look for things like:

  • Commonly asked questions posted by your target audience.
  • Posts with a high number of comments or likes.
  • Posts with the highest number of social shares.

High quality, informative and unique content is the key to your blog’s success.  It’s what forms the foundation for your entire business, but it also is the driving force behind turning that traffic into subscribers.

Focus on building high quality content pages on your blog before you do anything else. You should aim to have 4-5 pillar posts before you start to drive traffic to your site. That will give your visitor’s enough reason to return to your site and to leave a positive impression in the mind of your target audience.

When it comes to the length of your content, search engines prefer longer blog posts that provide informative, original content, so try to write posts that are at least 1000-1500 words in length.

Think this is difficult to do? 

It’s really not.  Start out by creating an outline for every post and then add in images, bullet points and sub-headers that break up the content into digestible sections and keep readers glued to the page.

Whenever possible, try to write how-to or step-by-step style posts. Not only are they easier to write, but they’ll provide actionable information that your readers will love. Lists are another quick and easy way to produce a high value post that will help your readers.

Don’t be afraid to link to other bloggers!  Not only is this a great way to provide additional value by guiding your readers to other resources that may help them, but it’ll make it easier for you get on the radar of authority bloggers in your niche market.

The goal is to impress your readers so much that they return to your site again and again because they know you provide value, and are a reliable source of information.

I cannot stress enough about consistency here. Content marketing is a proven strategy but it doesn’t happen overnight, so you need to be willing to wait for your hard work to pay off. 

If you don’t want to solely rely on organic traffic, you can easily use some paid advertising (best via Facebook or Google Ads) to drive people to your best blog posts.

If you are doing this, then you definitely want a call-to-action on the blog post in question. In fact, I would go as far to suggest that ALL your blog posts should have some call-to-action in them. This could be to sign up for updates, go to a squeeze page or sales page, or to click on affiliate links in your post.

Get your content marketing plan right and you can make a serious amount of money by producing high-quality, high-value content that really solves a problem for your audience, and by adding a good call-to action, you can grow your subscriber list and monetize your hard work.

Start your content marketing plan today and see what happens; hopefully you will be very pleasantly surprised.

In the next post, we will look at choosing your primary traffic source, so until then…

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How To Get Leads From Your Website

How To Get Leads From Your Website

A website or blog is an essential business tool and it’s one that every business uses differently.

However, there is one thing that every business wants to accomplish with its website and that is leveraging it to create more growth by increasing leads, sales and revenue.

Luckily, there are several ways to do this and they are quick and easy to implement.

Before you get started you need to determine your current state of lead generation, so you can track your success and determine the areas where you most need improvement.

The first thing you can do is to work out where most of your online traffic comes from.

These sources can include:

  • Email Marketing: Any decent autoresponder will allow you to track clicks to your website when your prospects are reading, opening and clicking on links in your emails.
  • Social Media: You may be getting traffic from people who engage in a campaign through one of your social media profiles; this could be free or paid, although paid is easier to track.
  • Blog Posts: You may be getting some good organic traffic from your highest-performing blog posts.

So, here are 6 ways that you can get leads from your website, starting today!

1. Add Lead Generation Forms To The Posts/Pages That Get the Most Traffic

Now you know where your traffic is coming from and your best performing posts, you can add opt-in forms to your most popular blog posts. This could be offering a free report or eBook, but it MUST be related to the content they are interested in.

These can take many forms, such as a sign-up form on the side or top of the page, a form that slides in at a certain point in time, a pop up or lightbox and they can also be triggered by “exit intent” if a reader goes to leave the page.

There are numerous tools that can add opt-in forms to your website but my 2 favourite tools are Thrive Leads and Conversion Gorilla.

2. Make A Newsletter Sign Up

As well as opt-in forms that lead to landing pages, squeeze pages or sales pages, you can also have a form to sign up for updates on your blog as a newsletter style format. I would use a Thrive Leads widget to place a sign-up form on the side of the page.

This way, although someone may not want an ebook, report etc. they may be interested in the stuff you post so may sign up to be kept in the loop with new articles that you post.

3. Offer Content Upgrades

A content upgrade is where you can offer the reader something in return for consuming the blog post they are reading.

This could be as simple as offering a pdf version of the post that they can download for reading later (this works well with longer posts). But it could also be a checklist or audio/video version of the post too. The key is that it must be entirely congruent with the post they are reading.

There are a couple of tools that you can use to create mini pdfs of your blog posts and the best two are Designrr and Sqribble, but you don’t need them as you can also do it in MS Word. The software’s will give you some styling options to make your reports more stylish if that is what you want and this does help you to stand out from others just offering standard pdf reports.

You can also use Post Gopher which is a very handy tool as the reader can fill in the details in the form and Post Gopher will automatically create the pdf and email the link to the reader when it has been generated.

Content upgrades can be a really powerful but simple way to grab leads from your posts, so don’t underestimate it and try it for yourself.

4. Always Have A Call To Action

Every piece of content you write should be designed with an end goal in mind. You should always be content marketing.

Your content should always provide great value and be useful to the reader and you should guide them to look for more information from you in the form of a free gift in exchange for their email address, or, better still, in the form of a paid product or service.

Once again, the key is congruency. If the offer is related to the content they are consuming, and the content is useful to them, they are much more likely to take you up on your call to action.

Use images to make your calls to action stand out. Use tools such as Canva or Youzign to create an eye-catching image, and you can use a Thrive Leads shortcode to create a clickable image that will allow them to opt-in.

5. Create An About Me Page

One of the most widely visited pages of any website is the “About Me” page.

A good About Me page should not just be a few words about who you are, but rather a mission statement and a subtle marketing message that garners authority and trust.

When done right, this can have an indirect effect on your opt-in rate as people will have an idea about who you are, what you stand for and are more likely to trust you and accept what you say.

This is probably one of the most overlooked pages on most websites but taking a little time to craft a good About Me page can really pay off, so it is really worth the effort.

6. Make Your Site Mobile-Friendly

Did you know that over three-quarters of all Americans 18 and older now own a smartphone, and nearly 20% of smartphone owners use their mobile devices exclusively to access the internet? And outside the US, the figures may be even higher, so this is a huge source of potential traffic.

By making your website mobile-friendly, you’ll capture leads from the lucrative and ever-growing mobile internet user market and this is only going to expand, so it pays to get in now.

It is also alleged that Google penalizes sites that are not mobile-friendly, so it is definitely something to consider.

OK, there are 6 ways that you can use to get more leads from your website.

While there’s no one-size-fits-all solution when it comes to boosting website lead generation, by implementing these six simple tips you can transform a potentially under performing site into a strong, lead generating machine for your business.

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Copywriting 101 7 Things You Need to Know About Writing Great Copy

Copywriting 101: 7 Things You Need To Know About Writing Great Copy

Well over a decade ago I bought and devoured an expensive course called “Hypnotic Writing” from Joe Vitale. If I remember correctly, it cost $1,000 and arrived in a heavy box with tons of CD’s and two thick manuals. And it was perhaps one of the best investments I ever made in learning not just good, but great copywriting that converts like crazy.

This morning I was cleaning out some old files, and ran across my handwritten notes from the course. In the notes I discovered a list of “The 7 Secret Principles of Hypnotic Copywriting.” They still stand the test of time today, so I thought I would share them with you here.

Please keep in mind, these aren’t so much a primer as a list of clues as to what Vitale’s “Hypnotic Writing” is. But from these clues you can discern enough valuable information to almost instantly improve your own writing, whether it’s blog posts, sales letters, emails or anything else.

You need to understand that copywriting is a key skill that ALL marketers need to master (or outsource it to someone who already has); it is that crucial to your success, so these 7 tips are pure gold, so use them to make your copywriting more persuasive and effective.

1: Make it Personal

Hypnotic writing speaks to YOU, the reader. You’ll find words such as you, me, I, yours, etc. All of this makes you feel like the writing is speaking to your personally.

In fact, it is. The more personal, the more hypnotic. This is an incredibly powerful tool when used correctly.

 

2: Keep it Active

Hypnotic writing is active. You’ll find lots of verbs. You’ll find little passive writing. It’s the difference between saying, “The writing was hypnotic,” and saying, “Joe weaves hypnotic writing.” The first is passive, the second is active.

Don’t use over the top adverbs as this can scream BS, so use adverbs sparingly; your copy should be persuasive enough without resorting to over the top or outrageous claims that most readers would doubt or disbelieve. If in doubt, reign yourself in a bit.

3: Get Emotional

Hypnotic writing taps your emotions. You may find it doing so in a story format or in a direct narrative. Either way, the writing will pull at your heart strings. One of Joe’s most famous letters began, “I was nearly in tears…” That line engaged the emotions of readers. You had to read the letter to discover what the tears were for.

 

4: Be Sensual

Writing hypnotically involves your senses.

You’ll find descriptions of feeling, tasting, seeing, smelling and hearing.

All of this will help you become involved with the writing and therefore susceptible to what it commands.

 

5: Be Commanding

Hypnotic writing commands the reader to do something. As the reader, you might not detect the command as it may be embedded.

But there will always be one. Ask yourself, “What do I want to do after reading this?” What you do next may be a result of the hypnotic command.

 

6: Curiosity

Hypnotic writing plays on your curiosity. You may find it beginning a story – but not ending it until the end of the article.

You may find it promising to tell you how to do something, but it will only give you limited details, thereby urging you to order the product it’s promoting to get more information.

 

7: Hypnotic Writing is Hidden

You won’t find any obvious clues that signal, “Warning, hypnotic writing at work.” The writing will instead be smooth and personal, and the hypnotic aspect will sneak in below conscious awareness.

Now imagine if you actually had the power to influence your prospect’s subconscious mind.

Imagine if you could do it by using simple trigger words that activate involuntary reactions in their brains.

And imagine you can do it in writing and in speech.

You might not believe you can do this. But I’m going to tell you that you can, because over time we are all subtly hypnotized to accept certain suggestions. This process started when we were babies and has never stopped.

You wouldn’t even suspect these simple words of holding any special power. But when you use them correctly, they can dramatically improve your power of persuasion.

Yes, I’ve just given you a sample of ‘hypnotic writing.’ If you re-read the previous 5 paragraphs, and if you study it very carefully, you will notice I used three little words to great effect – “Imagine, you and because.”

If all you do is begin using these three words more often in your copy, you will experience an increase in the persuasiveness of your writing.

Imagine if you could persuade anyone of anything, because when you do, you’ll hold the power to make a fortune.  😉

Try it out next time your write and see what happens.

Just remember that copywriting is a skill, and just like any other skill, it can be learned. Take the time to learn this critical skill and your business will thank you for it!

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How To Write The Perfect Blog Post That People Want To Read

How To Write A Good Blog Post (How To Write The Perfect Blog Post That People Want To Read)

No matter what type of business you’re in online, you are going to have to do at least some writing. Whether you’re a blogger, a website builder, an indie book publisher, a freelance writer, or even an online shop owner, chances are you need to write content of some sort.

One of the biggest secrets to success when it comes to blogging is knowing how to write content that people will actually want to read.

Note that this isn’t really about the way you write or at least that’s only a small part of the puzzle.

Instead, writing content that people will go out of their way to read is all about choosing exciting topics, giving them great titles and knowing what it is that makes people click.

Know Your Audience

It goes without saying that you must know who your audience is and what they are interested in before you even think about creating any type of content.

If you don’t know what your audience is feeling and the particular struggles that they face, then you really are shooting in the dark.

 

Take some time to do a little niche research and dig deep and niche down. This way your content can be super targeted to the right people and they are much more likely to read and engage with any content you produce as you are speaking directly to them and their concerns.

This doesn’t have to take long but is well worth the time and effort, but unfortunately this is one step that so many marketer and product creators skip. Yet if you do this you will definitely reap the rewards by targeting the right people at the right time which will result in more leads and (hopefully) sales for you.

Using Clickbait For Good!

One way to entice people to come to your blog and read your post is to use  ‘clickbait’. Clickbait is basically any content that is designed to encourage clicks, even if it isn’t entirely honest in how it goes about that.

Normally clickbait titles are purposefully provocative or misleading and this gets people to click on them. Unfortunately this also gives them a rather bad reputation so you do need to be careful if/when using them.

For instance, you’ll see things like ’10 Tips to Transform Your Body – Number 4 Changed My Life!’ or ‘You’ll Never Believe What Happens to This Woman in This Shocking Video!’. For most people the curiosity/promise of the title will elicit a click.

The trouble begins when the actual content they are sent to is completely different to that eluded to in the link. As long as the content is entirely congruent and what was promised, you can use clickbait type headlines

There is no denying that clickbait does work and it generates plenty of hits for your website. The problem is that it can also be misleading and as such, it can damage your branding  but of course that won’t be an issue for you as you will be using  clickbait in a more honest and ethical manner 🙂

Choose Your Title Wisely

So let us ask ourselves: what is it about clickbait that makes it so successful?

The answer is that it looks different, it looks interesting and it promises something unique/that you haven’t seen before. It would be fine, if the actual content weren’t so lacking.

And clickbait is even more successful thanks to the sheer quantity of interesting content on the web. How many fitness sites have you been to where all the articles are on ’10 ways to get abs’ or ‘how to eat clean to lose weight’. This content is so derivative, we’ve all read it a thousand times!

To get around all this drudgery, you need to create content that offers something genuinely interesting, that people haven’t seen a thousand times before and that actually sounds interesting too because if you can’t generate interest, no-one will see it and that would be a shame.

For a fitness site, that could look something like this:

‘How my fitness addiction nearly ruined my relationship’

‘Cardio acceleration: a new type of cardio fitness that burns 300%+ more fat’

‘Why bodybuilders are stronger than powerlifters’

These sorts of titles are engaging and unique but what’s more is that they’re also meaty and give you the opportunity to write some really great stuff and they also have an air of mystery to entice viewers to click through and learn more. That’s how you get clicks and build fans!

OK, there are 3 quick tips to help you to create content that people actually want to read and hopefully this will result in more leads and sales for you and your business. Now where’s my pen…

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How To Increase Conversions Blog Post

How To Increase Conversions (3 Simple Tricks That Can Massively Increase Conversions)

As I have stated in numerous articles and videos, many people believe they have a problem with traffic, but I believe that the actual issue lies in converting that traffic.

Just think about this:-

If you have the same offer with the same amount of traffic but you double conversions, then you’ve effectively just doubled your sales and profits, too.

So, how do you do that you might ask?

Well, here are 3 simple tricks that can massively increase conversions:

1: What’s In A Name? Everything

You pour your heart and soul into a blog post, article – even an entire book – and nothing happens.

No one reads it. No one comments. No one shares it on social media. No one buys your book.

Yet the content is excellent, it’s well-written and it’s entertaining.

You know that people SHOULD be reading it.

So how do you fix it?

9 times out of 10 it’s as simple as changing the title.

That’s right – relaunch with another title and see if you don’t do a whole lot better.

I know of one fellow (retired now) who spent his career finding under-appreciated books, buying the rights and re-titling and re-releasing them.

He made a fortune doing this before the Internet blew up.

So, go back and find your content that didn’t do as well as it should. Polish it off, do any necessary updating, and most of all give it a new title that is irresistible.

You just might just have a new best seller on your hands. This always comes down to testing and if you know that the content is good but it isn’t selling, start by doing this simple hack and see if the title sparks off a flood of sales; you may be surprised!

2: Stop Being So Bossy!!!

BUY THIS! DO THAT! DO IT NOW! CLICK HERE!

“This is the greatest so-in-so ever and you will fall in LOVE with it, even though you don’t even know what the heck it is yet…”

Let’s face it – in the name of brevity and enthusiasm we tend to tell our customers what they should be doing and how they should be doing it.

We have their best interests at heart – don’t they see that?

Actually, no they don’t. And that is a problem.

Imagine someone standing on the other side of the room from you.

They’re screaming at you that you should do what they say.

What’s your reaction?

My reaction isn’t fit to print, so I won’t but I’m sure you get the idea!

Now imagine that same person smiles at you across the room, walks over, extends their hand and introduces themselves.

Next, they start talking about this problem they have. That’s funny, it’s the same problem you have. And they sound just like you. They even have the same thoughts about the problem, the same worries and fears that you have.

How do you feel? Like you just met a kindred spirit perhaps? It’s a completely different experience for you, the “customer.”

They invite you to walk with them, and without even thinking, you are right there with them, side by side, going for a short walk.

By the end of the walk, they’ve shown you how they solved their problem. You’re elated. There is a solution! You ask if you can buy the solution and they graciously sell it to you.

What just happened?

Instead of feeling like someone was trying to command you to buy something, you voluntarily bought it because you wanted it.

All because they came over to where you were, talked to you in your own words and then walked with you to the solution.

That’s how truly great sales work. You don’t shout from the rooftops or across the room.

Instead, you go to where they are. You feel what they’re feeling, say what they’re thinking, and become a kindred spirit. Then you gently guide them to where you want them to go.

Show them that you understand their problems, have been through it and have a solution for them. Believe me, if you use this technique in all of your sales materials I guarantee your conversions will at least double, if not triple; it is that powerful.

3: Go For The Big Ticket Sales

Why do you suppose you see so many $10 products, and so few $10,000 products?

It seems like it would be harder to sell a $10,000 product.

But what’s easier – selling 1000 $10 products, or just ONE $10,000 product?

 

Odds are, it’s going to be much easier to sell one big product than 1,000 small ones. BUT there is a large element of trust involved in persuading someone to spend such a large amount of money in one go and this puts many marketers off as it just seems like too much hard work.

The good thing about that means that there is less competition in the high-end marketplace.

And you will also find that somebody willing to invest that kind of money is a much better customer overall unlike many low value customers who nowadays seem to expect everything for $10!

Take a look at Jon Chow as an example. If you don’t know who John is, he is an extremely successful blogger.

John Chow opted to sell the big products and it paid off big time. In just 2 years, he grew his blog from $0 in revenue to more than $40,000 per MONTH.

To do this, he worked a whopping 2 hours per day.

And he didn’t even do his own selling. Instead, he licensed a phone team to sell big ticket items for him.

If you want to sell big ticket products, I would highly suggest hiring or licensing a professional phone team. They’re going to be able to convert prospects at a much higher rate than you can through online marketing.

Offer a free product that totally ROCKS to get the prospect’s information.

Work on building that relationship and let your phone team do the rest.

And in two years? If you follow in John’s footsteps, maybe you can be making $40,000 a month as well.

These are three very different methods that all have the same end goal – to increase your conversions on everything you sell. Use them wisely and the sky is the limit!

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6 Little Known Ways To Increase Sales

6 Little Known Ways To Increase Sales

We all want more sales in our business I’m sure you’ll agree. After all, why did many of us start a business in the first place if not to make money and gain financial freedom to have the time to do the things we want, when we want.

You will often read all about traffic and conversion rate and these are critical to your bottom line, so you need to ensure that your sales process is as optimised as it can possibly be.

Well, please read on to find out about 6 little know ways to increase sales. The good thing is that none of these take much time, but any one of them can add considerable sales to your bottom line. Or try all six, and see your sales explode.

Your Prospects Don’t Trust You

Provide your real contact information, including name, company name, snail mail address (physical is better than P.O.) and phone number.

Why? Because your prospects are afraid you are not who you say you are.

On your ‘about me’ page, provide all of this info again, along with photos of you, any employees you have and maybe even your location. Make it super easy to trust you and you’ll get more sales.

Elevate Your Prospects’ Status to Make More Sales

People want to prove they are better than others and have people look up to them. This isn’t bad, it’s just human nature. And you can use this tidbit of knowledge to make more sales, too.

 

 

Play up to this tendency to feel more important. Show prospects how buying your product will raise their status among peers, friends, family, etc. Show them how important they will become as a direct result of buying your product.

Have Your Sales Message Come from A Peer

One of the ‘secrets’ to boosting response of your sales message is to have it come from a peer of your ideal prospect.

In other words, you want your message to come from someone of the same group you are selling to.

Are you selling to women in their 40’s? Have your message come from a woman in her 40’s. Selling to investors? Have your message come from another investor, and so forth.

You can likely take any promotion you are running right now, change the message to come from the prospect’s peer, and increase your response considerably.

This technique is even more important when you are selling to someone who is highly skeptical. Nothing melts resistance faster than hearing a message from someone you perceive to be very much like yourself.

Split test this and see the response – I think you’ll be shocked at the increase in sales you experience from this simple technique.

Focus On The Benefits Of The Benefits!

You already know how important benefits are to the selling process.

Features are great, but it’s the benefits that sell.

For example, that weight loss book is pretty, and it has 300 pages – those are features. The benefit is the reader will lose weight if they follow the plan laid out in the book.

But what are the benefits of the benefits?

In the above example, ask yourself what are the benefits to losing weight?

For example:

  • Looking better
  • Feeling better
  • Becoming more attractive
  • Living longer
  • Fitting into clothes they already own
  • More confidence
  • Turning heads and getting dates

And so forth.

Talking about just the main benefit – in this case, losing weight – isn’t enough.

You want to dig deeper and expound on all the benefits your customers is going to get, and then paint a picture of their new life after they use your product.

Tell Stories

Every product has a story buried somewhere – you just have to dig it out.

For example, look at this headline from John Carlton:

“Amazing Secret Discovered by One-Legged Golfer adds 50 Yards to Your Drives, Eliminates Hooks and Slices… And Can Slash up to 10 Strokes from Your Game Almost Overnight!”

I have zero interest in golf. None. Yet after reading this headline, I want to know about the one-legged golfer.

Now imagine if I did golf – and imagine what all the golfers who read this headline did. Yup – guaranteed, they couldn’t help but keep reading to find out about that one-legged golfer.

That’s the power of a good story.

Encourage Micro-Commitments

The more a person commits to something, the less likely they will change their mind.

For example, if you can get someone to opt-in to two or more of your lists, they are more committed to staying on your lists.

And get this… they are also more likely to make purchases, too.

 

It’s a principle of psychology that the more a person commits to something, the more likely they are to stick with it for the long haul.

For example, someone might say they are going to start running. But all they do is say it – they don’t do anything else – and within a week they’ve forgotten all about it.

But if that same person buys new running shoes and clothes, visits running websites, subscribes to a running magazine and joins a running club, then I can about guarantee they’re going to run.

It’s the same with your lists. If you can get subscribers to opt in to multiple lists, they become more committed to you and to the niche or topic itself.

So, let’s say your niche is dogs. You might ask your new subscribers to opt in to a special course on potty training, another course on bad behavior modification, another course just on their particular breed of dog and so forth.

By getting more of these micro-commitments from your readers, you greatly increase the odds they will become your customers and even purchase from you multiple times.

Now how great is that? Fantastic, I think you’ll agree!

OK, there you have it; 6 little know ways to increase sales. Which ones are you going to put into practice today to boost your sales? I hope you will try at least one, if not all 6.

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Content Creator Blog Post

Why You Should Be A Content Creator And Not A Marketer

Labels are important. Most important are the ones that we give ourselves. How you define yourself will color the way you see yourself, and this in turn is going to influence the way that you interact with others, your happiness, your confidence and much more about you.

This is particularly true for people who are entrepreneurs and  internet marketers. If you’re someone who works online, then you will be doing something that isn’t easily defined and that many people won’t really understand. What is it you do again? How do you make money without leaving the house??

And it also changes the way you feel about the work you do and the kind of path that you will end up pursuing.

But here’s a thought; have you ever considered shifting the way you describe yourself away from ‘internet marketer’  to ‘content creator’ instead?

Yes? No? Well here are a couple of reasons  why you should be a content creator and not a marketer.

What’s in a name?

You might be wondering how you can just go ahead and change your label if you’re still doing the same job. Isn’t a content creator something entirely different from a digital marketer?

Well, not really! In all honesty, they are essentially the same, but the perception is very different.

These days, content marketing is the most effective option for any brand wanting to increase its visibility and status online.

Content marketing is necessary for SEO (because SEO is predicated on having content for Google to crawl) and it is synonymous with social media marketing (because one of the most important aspects of social media marketing is sharing content through your various channels).

And if you’re a content marketer who creates articles and videos for a blog, then chances are that you have the precise same goals as the marketers: getting your content seen.

The only difference is that a content marketer is someone who puts the ends first, whereas the content creator puts the quality content first. They put the value first. The content creator builds a brand and then promotes that brand with great multimedia content.

The marketer on the other hand looks at the market and asks how they can make money…

Why being a content creator is better for you

The thing is, the content creator – ironically – actually often makes more money.

That’s because they have a brand they believe in and they are putting more work into their content.

Both these things are not lost on readers who will end up wanting to spend more money as a result. And thanks to Google’s more recent changes, they’re not lost on the search algorithms either…

Then there’s the fact that content creators are happier. Why? Because they are working on something they love.

Success doesn’t come online quite as quickly as some marketers will have you believe. It takes a lot of time and even more work.

If you’re going to avoid letting this crush you and make you miserable, then you better ensure that you are doing it for the love and not because you have to!

Think about all the most wealthy and famous people online. How did they get there? From pedaling ‘make money’ eBooks? Or by creating an amazing YouTube channel and sharing a vibrant personality and talent for writing and production?

Content creation and marketing go hand in hand and rely heavily on each other, but by labeling yourself as a content creator rather than a marketer will change peoples perception of you, but perhaps more importantly, it may change your perception of yourself and that is priceless!

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Dropshipping For Beginners Blog Post

Dropshipping For Beginners

You don’t need major skills to be a drop shipper these days. You don’t need to stock inventory, ship anything, or even guess what might sell.

Heck, you don’t even have to use your own money to pay for the goods.

You can work a couple of hours a day or week, depending on how serious you are.

And frankly this dropshipping for beginners method I’m about to show you is so straightforward, a teenager can do it.

Just in case you are not sure just what dropshipping is, let me explain; it is basically a retail fulfillment method where a store doesn’t keep the products it sells in stock.

Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product.

The biggest difference between dropshipping and the standard retail model is that the selling merchant doesn’t stock or own inventory.

Instead, the merchant purchases inventory as needed from a third party – usually a wholesaler or manufacturer – to fulfill orders.

Hint: Get your kids started with this when they’re in 8 or 9th grade, and by the time they graduate high school they’ll have a very nice nest egg for college, along with more real-world business skills than most college graduates.

Now Then… How Do You Find Products?

Amazon can give you a wealth of information on what’s selling and what’s hot at the moment.

Think about it, Amazon is probably the world’s biggest marketplace so doesn’t it just make sense that if you want to find hot products, people will be selling these on there and all you really have to do is go and find them ?

Go to Google (yes Google, not Amazon) and run some searches such as…

  • Most popular kitchen gadgets on Amazon
  • Most popular fitness items on Amazon
  • Most popular electronic gadgets on Amazon
  • Most popular pet products on Amazon
  • Etc.

The first few results will be from the Amazon website itself, but don’t stop at those.

You’ll also find articles pointing out what’s new, what’s selling and what’s especially popular.

Be sure you’re only looking at results from the last 12-18 months – anything else might be out of date, especially if you’re looking at anything electronic in nature.

Make a list of possible products you’d like to sell. Once you’ve got some research done, you should have an idea of what niche you’d like to focus on.

Once you’ve chosen your niche, dig deeper into that niche to find products. You might even choose a sub-niche to make targeting your prospects easier.

For example, instead of choosing ‘dogs’ as your niche, you might choose a single breed such as ‘Great Danes.’

When you have your chosen niche and your products, go to Shopify https://www.shopify.com/ and open your own store with their 14 day free trial.

Next, go to Oberlo https://www.oberlo.com/ and sign up to get their free plugin. This is going to make it super simple to add products to your store.

Now add the Oberlo plugin to your Shopify store.

Set up your payment processor. This is probably going to be Paypal or Stripe, or whatever service you are currently using.

Last, go to AliExpress www.aliexpress.com and open a new account.

Once you’ve done that, import your products to your store by using the Oberlo plugin.

Did this sound like a lot of work?

Remember you only have to set up these accounts once. After that, any time you want to add a new product, it will only take you a few minutes to open things, grab the product and put it on your site

Driving Traffic

Once you’ve done everything above, you are ready to start driving traffic and making money.

If you already have a list in this niche, then that’s your first go-to place to get traffic.

Same way if you already have social media accounts and followers in this niche, you’ll want to promote your store in those accounts.

When you’ve done those things, it’s time to invest a little money and start advertising.

Let’s use $100 as an example. And if you don’t have the $100 to spare, you can always sell something on a site like Craigslist or Gumtree to get it, or just borrow it someplace.

Your goal will be to set up a Facebook page for your store and test ads until you find your winner. Figure on initially spending $10 a day for 10 days to find the ad that gets the sales.

Don’t overthink this or get stressed. If you’ve chosen hot selling products, this really isn’t going to be that difficult.

As an alternative, or in addition to using Facebook, you can also find large Instagram pages in your niche that have at least 50,000 followers and decent engagement.

To figure out the engagement rate, add up the number of likes for their last 10 posts, and then divide that number by 10 to find the average likes. Once you have that number, divide it by the total number of followers to find the average engagement rate.

You’re looking for a bare minimum of 1% engagement. Once you find these pages, send them a direct message asking if they’re willing to promote your product.

Rates for promotion are typically $15 for 50,000, $20-25 for 100,000, and $30-$50 for 200,000. But these rates aren’t written in stone. The higher the engagement, the more you might want to consider paying. And a lower engagement means you shouldn’t be paying as much. Negotiation is key.

Look for the pages that most closely match what you’re selling. For example, if you’re selling something for rose enthusiasts, you ideally want to find a page that focuses on roses, not on gardening in general.

By investing $50 to $100 in Instagram, you should get 2-6 promotions and several sales or more.

Use your profits to reinvest in your advertising. Closely monitor what’s working best, and do more of that. Tweak and test your page for optimal results.

Add products, rinse and repeat.

See how easy that is? Yet I know that 98% of people who read this won’t do it. Which is good news for you… much less competition that way.

So, are you going to be one of the 2% who does take action and makes a killing with dropshipping? I know what my answer would be!

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Video Marketing 2018 Blog Post

Video Marketing 2018 (The Best Way To Approach Video Marketing In 2018 And Beyond)

Businesses need video marketing in their arsenal and key to this is developing a strong video marketing strategy.

This idea isn’t new but what has significantly changed over the past couple of years is how important video has become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts.

Let’s be honest; video is here, and it’s here to stay. Facebook itself has predicted that the platform will be all video in less than five years. And while it’s still important to maintain a focus on optimizing your content for Google, you’re seriously missing out if you’re not considering how to get found on the world’s second largest search engine — YouTube.

Video has been an important part of digital marketing for a number of years now, but it’s amazing how much it has changed and evolved over the last 2-3 years. From basic animations and “talking-head” videos to new live streaming and social media formats, there are so many ways to embrace video within your digital marketing strategy.

So, what does video marketing look like in 2018 and beyond? And what is the best way to approach your video marketing strategy in 2018 and beyond?

Take a look at these stats:

  • 81% of companies use video for marketing purposes in 2018, compared to 63% in 2017.
  • The average person watches 1.5 hours of video each day.
  • 81% of individuals have purchased a product or service after watching a video
  • 76% of marketers say video has helped their company increase sales.
  • Marketers rate Snapchat the least effective video marketing platform, while LinkedIn is rated the most successful (even though only 38% of marketers are using it).

It is obvious from these stats that video marketing is here to stay so the next question you should be asking is:

How Can You Use Video in Your Marketing Strategy And What Types Of Video Should You Be Creating?

Now that you know how important video is to the sales process, let’s look at how you can incorporate video into your marketing strategy for the foreseeable future.

Here are some of the best ways of using video and the best types to use to maximize effectiveness.

Live Video (Live Streaming)

Live video rightly deserves to be at the top of this list as it continues to grow in popularity, and we believe this new trend is here to stay.             For brands, live videos offer the following advantages:

 

 

  • Attractive to users, promotes authenticity
  • Economical, don’t require investment in production or editing. Once the broadcast it over, it stays on the platform for promotion purposes
  • Increases views & quality of views because live video is on popular platforms, and its time-sensitive nature attracts a curious audience
  • The sheer level of engagement is astronomical and worth the effort to get on camera as soon as you can.

Vertical & Square-Shaped Videos

Video formats are always changing, affecting all aspects of design and production. While videos used to be all done in landscape mode, the advances in phone and tablet technology have changed the way we think. More brands are creating vertical videos from the start and the focus is definitely shifting to “mobile-first” or “mobile-friendly.” However, the more popular solution at the moment is square videos. This format occupies 78% more space in the Facebook News section, leading to more engagement.

But with the emergence of Instagram Stories and Instagram TV (IGTV), there is an increasing requirement to start producing more vertical videos.

Basically, mobile is growing and you need to think “mobile” when producing any type of video content, especially for the social media networks.

E-Learning Videos

Product and services videos can be a powerful tool, but videos are flexible enough to have many other uses, such as e-learning. Such training can be used to monetize your videos and help you transmit information to customers or prospects in a clear, visual way.

Many information products used to be simple pdf type reports or eBooks, but video training is becoming increasingly popular as most people prefer to watch rather than read.

These can be simple PowerPoint/Keynote presentation style videos, talking head videos or screen capture videos.

You can even use videos for in-house training for employees or integrate training and marketing by offering up a valuable video to users who submit their contact information. There are countless uses for video limited only by your imagination.

Sponsored Videos

Using paid media can be a big jump for solo entrepreneurs and small business with a limited budget.

But the rewards can be huge.

Done correctly, paid and sponsored videos can be highly profitable on social platforms such as Facebook and YouTube. You can even partner with YouTubers and other influencers to boost your content.

To maximize ROI, carefully measure your results and make edits when necessary. Tracking and testing is critical to your success with paid media, so get tracking in place BEFORE you start paying for advertising.

360 Degree Videos

360-degree videos are becoming increasingly popular as a way to show destinations, experiences and products in an interesting way. On top of that, case studies conducted by Magnifyre and Google suggest that people engage more with 360-degree videos.

Many modern mobile devices allow you to capture 360-degree videos so give them a shot.

Demo/Review Videos

Showcase how your product works — whether that’s taking viewers on a tour of your software and its particular uses or unboxing and putting a physical product to the test.

This works great with affiliate products. You can show your viewers inside the product, outline and show the pros and cons and then make your recommendations so they can make an informed decision.

This is great for building trust IF you are honestly reviewing products with the buyer in mind and not just out for the commission; always put your prospects first.

Brand videos

Brand videos are typically distributed as a part of a larger advertising campaign, showcasing the company’s high-level vision, mission, or products and services.

The goal of brand videos is to build awareness around your company and attract your target audience.

Combining this with paid advertising to increase awareness about you and what you have to offer is a cheap way to increase your exposure.

Expert Interviews

Getting internal experts or thought leaders in your industry to do short interviews on camera is a great way to build trust and authority with your target audience.

Find the influencers in your industry or those with a different point of view and get these discussions in front of your audience.

It can feel a bit intimidating to approach these people, but what is the worst that can happen? They say “No!” But what if they said “Yes?!”

How-To Videos

 

How-to videos can be used to teach your audience something new or build the foundational knowledge they’ll need to better understand your business and solutions.

This type of content is great for building trust and positioning you as an expert in your niche and is a very popular type of video to create.

Explainer Videos

This type of video is used to help your audience better understand why they need your product or service.

Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.

This is why these types work well in VSL’s (Video Sales Letters).

Animated/Doodle Style Videos

Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or an intangible service or product.

They are also different to many other types of video so will tend to stand out.

Many explainer videos used as VSL’s are animated or doodled in this way for this very reason although as they have become more popular, their efficacy as a sales tool depreciates.

Case Study and Customer Testimonial Videos

Your prospects want to know that your product will solve their specific problem, and one of the best ways to showcase this and build trust is by creating case study videos that feature your happy and loyal customers.

These are your best advocates. Get them on-camera describing their challenges and how your company helped them meet their goals.

Social proof is increasingly important so using these types of testimonials goes a long way.

Video Funnels

In the same way you use other types of content (such as email campaigns) to move your audience along the buyer’s journey from awareness, to consideration, to decision, you can also do this with video.

Facebook and other platforms now allow you to build custom audiences based on behaviors, allowing you to also retarget based on the same.

This way you can target people who have watched a certain amount of your video to create highly targeted audiences that you can advertise to.

Structuring Your Videos

As far as structuring your videos is concerned, you need to think about the overall objective.

Are you just using it to increase brand awareness, or are you hoping to monetize it by reviewing/promoting either your own or affiliate products?

You also need to decide on what type of video you are going to create. Will it be a presentation style video? In that case you can use PowerPoint, Keynote or Google Slides.

Animated videos can be done quickly using tools like Explaindio

Doodle videos can be done quickly using tools like Doodly

If you want to create really cool-looking Buzzfeed style videos, the best options are Content Samurai and Rocketium.

They are both good and although Rocketium has more customization options, I prefer Content Samurai as it is really quick to create great looking videos in minutes.

Whatever your end aim, it is important to keep the script tight and concise; people’s attention spans are short, and you don’t have time to lose.

All videos should have an introduction, followed by a call-to-action.

Then you transition into the main part of the video where you are sharing the information you have promised.

Make this good content that people would be willing to pay for!

You can have calls-to-action during this part of the video if you want, but certainly when you transition into the end of your video, you definitely want another call-to-action followed by your outro; don’t overcomplicate it.

It isn’t difficult to structure a good quality video and the more you do it, the better you’ll get!

Once you have the video created, you will need to edit it, and this is where Camtasia come in. This tool is fantastic; you can add intros, outros, lower thirds, alpha animations, text boxes, quizzes and so much more, but you will need to learn how to use it effectively and you can do that here

If you do want to sex up your videos by adding logo stingers, intros/outros, lower thirds and overlays, I highly recommend checking out Viddyoze as it is an amazing application.

OK, so now you have gone through all this and decided to create your amazing video. Now you need to decide on a strategy to market it.

Now that you know what video creation and marketing looks like in 2018, here’s how you can begin to develop your strategy.

How to Build a Video Marketing Strategy

Here are 4 steps that you can use to build out a video marketing strategy for your business.

Step 1. Develop Your Perfect Customer Avatar & Their Journey

To make sure your videos connect with your customers, you need to be sure that you’re targeting the right message to the right audience.

To do so, you’ll need to take the time to find these consumer insights before creating your video.

While text can be easily rewritten, videos take a lot more resources to be re-done. It’s best to try and get them right the first time.

Make sure that your messages match your brand voice in every instance.

This is a step that many new marketers skip over, but it is incredibly important that you know who you are going to be talking to, so DON’T skip it!

Step 2. Build Goals, KPI’s And Test And Track Everything

Next, you’ll need to create measurable goals and KPIs for your video campaign. Without goals, you can’t calculate ROI and prove that your videos are working.

To learn what works well for your audience, perform some A/B tests, then determine what “good” looks like for your brand.

Constantly monitor your stats and keep testing and tweaking to ensure that your videos are optimized as much as they can be.

Step 3. Determine the Type of Video and Platform

There are many platforms where you can “host” your video, including Facebook, Snapchat, LinkedIn, YouTube, e-publications, etc.

You’ll need to research where your audience spends time and which platform is the best fit for the tone of your message; this is tightly linked to step 1!

Some content platforms are better for short-term campaign videos, while others are better for live videos. Still others (like YouTube) are best for longer videos that you want to have some staying power.

Step 4. Create Cost- Effective, Valuable Videos

Make sure that your video is easily recognizable with visual-striking branding, then tell a story that matches your goals and your brand.

Having attractive thumbnails and enticing headlines are a key factor in whether someone will click on your video if/when they find it.

You can choose to create your video in-house or work with an external agency to build them for you if you have the budget.

You will be able to create in-house videos quicker and it is easier to edit them later if required, while external videos ensure your content looks professional and appeals to your audience. In-house videos are typically more cost-effective, though they do take a fair amount of time.

Well, there you have it, video marketing as it stands in 2018 is exciting and is only going to get better and more powerful, so ensure that you are using video marketing as part of your business.

Now, if you want to learn all about video marketing, including setting up your YouTube channel correctly, optimizing your video/thumbnail etc. and all about using video ads then you really need to take a look at Video Marketing Insider (VMI)  as it is an incredibly deep course and you will become a better marketer for it.

There are also a number of software’s included which are exclusive to members which can make your video marketing efforts easier and more effective.

Wherever you are in your business, you really need to be incorporating video in some way. Yes, it can be a little daunting at first, especially if you lack confidence.

But hopefully reading this has encouraged you to get started, and by using tools such as PowerPoint/Keynote/Google Slides, Content Samurai and Rocketium, you don’t need to appear on camera at all so that hurdle is easily overcome.

Video is here to stay, so grab your piece of the action today and see your marketing efforts become even more successful by leveraging the power of video.

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