Content marketing for 2019 and beyond is really hot and only going to increase. Creating quality content regularly and quickly can be a real challenge, so it is important to work smart and ensure that any piece of content you create is made to work for you in a number of ways.
You can create video and audio from your blog posts, articles and emails and vice versa so you can allow your website visitors to consume your content in whichever medium they prefer.
The thing is, having an eBook with your name on it is an incredibly impressive business card and adds kudos and credibility to you within your niche.
So, what is stopping you from writing your own eBook? And how do you make an eBook fast?
Are you stuck for content? Well, if you’ve been writing blog posts and articles for any length of time, think again! And here is how to create an eBook fast in 5 steps.
Create Your eBook From Existing Content
As well as re-purposing content into blog posts, video, audio etc. you can also use them to create an eBook.
Want a quick lead magnet? Find 1-3 quality blog posts on that topic and use them to create a short report that you can give away in exchange for an email address.
Add a few more posts to your eBook and you could easily have a low-cost but high-value “tripwire” offer on your hands.
I think that we often tend to over-complicate these things, but it doesn’t have to be difficult. As long as you are creating content that is of interest to your audience, this tactic of collating blog posts is a very quick way of creating a good quality eBook that you can either sell or give away.
Write a brief introduction to tell them what the eBook is about and what they can be expected to learn and the valuable take-aways after reading it.
Now, all of this can be done with something like Microsoft Word, but if that feels like it may be overwhelming, then you can use a fantastic tool called Designrr. This is designed to create stunning lead magnets and content upgrades from your existing content super quickly and is well worth checking out.
Monetise Your eBook
If you are recommending tools, products or services make sure that you are using your affiliate link if they have an affiliate program. That way you may be able to monetize your eBook to by recommending good tools that you know will help them.
Design Your eBook With Stunning Visuals
If your blog posts or articles have images make sure they are incorporated into your eBook to make it even sexier. If you don’t have graphics, then use tools like Youzign (paid) or Canva (free) to add images. If you want to use high-quality stock photos, you can either use sites such as DepositPhotos (paid) or Unsplash and Pixabay (free).
You may also want to incorporate more design elements into your eBook to make it stand out from most boring white pdf’s. You can add background images, watermarks and headers/footers with links to your website to help with your branding.
As I have said before, all of this can be done with something like Microsoft Word, but can feel a little overwhelming, so do take a look at Designrr as it has been specifically designed to quickly create beautiful looking pdf’s from blog posts, articles and Word documents and it is very quick and easy to use.
Creating Your eBook As A PDF
Once you have finished designing and formatting you can create your pdf. This is the simplest way to publish your eBook. It’s an easy step to overlook, but extremely important that you don’t.
Exporting your eBook as a pdf will ensure that your content and format cannot be edited by other users. If you fail to convert an editable document into an uneditable one, your content can be distorted or misused by visitors. It is pretty simple nowadays to create a pdf version of an eBook. If in Word you can “save as pdf” and if you are using Designrr, that will generate the pdf for you too.
Marketing Your eBook
OK, now you have your eBook. The final part is to promote it.
After all, you’ve put a lot of time into writing, editing, and designing your eBook, but if you don’t promote it, no one will read, or even see, your eBook.
Creating a squeeze page is vital so you can send people to it and capture their email address in return for your eBook. If you are selling your eBook then you will need to create a simple sales page with a buy button linked to a payment processor such as PayPal so you can take payments.
There are many page builders out there to suit any budget. My personal favourites include Convertri and Click Funnels. They all have free trials, so you can try them out to see which works best for you.
Social media is a fast and easy way to promote your eBook and is pretty much an absolute must these days.
Take snippets and quotes from your eBook and post then on FaceBook and Twitter. Maybe create an image with a quote and post this on Instagram and Pinterest.
The possibilities are endless, only limited by your imagination.
So be creative and schedule regular posts to spark interest in your eBook. Be sure to provide a link to your eBook in these posts so viewers can easily access it.
Tip: Learn how to pin a Tweet on Twitter and then pin your eBook at the top of your Twitter profile to maximize exposure.
Tip: Learn how to pin a Tweet on Twitter and then pin your eBook at the top of your Twitter profile to maximize exposure.
OK, there you have it. A complete strategy to create an eBook super quick by using content you have already created. Writing an eBook from scratch may appear to be overwhelming, but by using content you have already created, this makes it so much easier. And by using a tool like Designrr to pimp your eBook, you are virtually guaranteed to stand out from the rest of the mundane same-looking eBooks out there.
So, get cracking and you’ll have an eBook that’s engaging, sparks conversation, and totally rocks in no time at all.
I’m sure you have heard about chatbots as they appear to be all the rage at the moment!
So, why is that?
Well, chatbots and other marketing automation tools allow modern marketers to personalize brand messaging whilst also delivering good support to prospects and customers.
These automation tools help businesses become more efficient and increase productivity without the requirement of added headcount or time, while at the same time providing an enhanced customer experience.
And now, with chatbots becoming more fluid, reliable, and human-like, a whole new array of possibilities is opening up for online marketers.
The question is how to use chatbots for marketing? Well, here are 5 top ways that you can use chatbots in your business.
1. Lead Generation And Qualification
Chatbots are generally more engaging than other methods due to the immediacy of the experience. People open messages, respond, click links, and engage with chatbots up to 10x more than with email marketing or traditional communication.
As a general rule of thumb, even skilled email marketers are lucky to get 30% of their followers to open an email when they send a message to their list of email subscribers!
Compare that to a custom-made chatbot which takes only 5 minutes to create and it becomes clear why everyone should be creating chatbots.
Even the most beginner of newbies can get a 75% or higher open rate when they get a chatbot to deliver their marketing message! And more opens or engagement means more leads, and eventually sales.
And you can also use bots to qualify leads for you!
2. Answer Basic Questions For Website Visitors
This is one of the most useful and popular ways to use bots and can take a lot of work off your hands, as well as a host of other benefits.
When visitors come to your site, they’ll want to ask questions about your products or services. If they can’t find those answers, they may leave and will probably never come back resulting in lost sales for you.
Helping your potential customers is a priority, but that can be difficult if you are a solo entrepreneur or small business.
And this is where bots can come in and really help you enhance your potential customers experience.
You can set up a bot to emulate live chat and talk with your customers. And you may be surprised that visitors actually like this experience, IF they are set up correctly.
3. Enhance The Sale Process
What if someone visits your website, engages with your chatbot, but then leaves without making a purchase?
You can use that interaction via the chatbot and perhaps follow up with a special offer or discount email to try to persuade your prospect to come back and buy!
It’s no secret that customers love personalization across the board, so, if you’re not providing that customized experience, you could be losing out to your competitors.
It’s a lot easier than it seems to use bots for personalization. You can use questions and quizzes to gather data about your prospects, and then use that data to communicate information and offers that are relevant to them.
Make no mistake, a little personalisation goes a long way!
And FB Messenger bots, in particular, really shine in this regard. If you want to learn to take advantage of Messenger bots, take a look at a course called Destiny by JayKay Dowdall, probably the best and most affordable course on Messenger bots available.
5. Improved Customer Loyalty
If you implement and use chatbots along with your email marketing via your autoresponder, this can have a number of positive effects, including a noticeable improvement in customer loyalty.
Imagine how your customers will feel if you were able to provide 24/7 support, respond to their Facebook comments immediately, send them follow-up emails with incentives, and offer them quick, convenient answers to questions whenever they stop by your website.
OK, there you have 5 ways to use chatbots in your marketing for 2019 and beyond. Which one will you start with?
And don’t forget that if you want to learn how to set up and succeed with FB Messenger bots, then take a look at Destiny (you won’t regret it)!
There is a ton of marketing advice online about niching things down until you get to a small, fanatical group of people who will buy anything and everything in that niche.
And this is great advice – I offer it myself and follow it all the time.
But… you know how I like to be contrary. Sort of like, if everyone is selling stock, I’m buying. If they’re buying, I’m selling.
For example,… how many people like to eat good food? Or see movies? Or drive cars? LOTS of people.
So I got to thinking… what if you made an offer that appealed to a ton of people?
For example, how to take vacations for free.
This isn’t anything sketchy – it really is possible to take free vacations. In fact, there are several different methods of doing it.
So, I advertise this free offer: “How to take vacations for free.”
And then I bill myself to my new subscribers (using a pen name) as the guy that will hook them up with really great free stuff, like the free vacations info.
In fact, if they liked that one, they will LOVE what I have coming up, so watch your email…you get the idea.
Then I send them free offers.
For example, a free report or video on how to get all the dates they want.
They opt-in to a new list to get that report or video, and now I have a targeted list of people who want dating info.
Generally, every offer I make is going to be directly tied into an affiliate product such as a Clickbank product.
They get the free report or video, and at the end of it I make a soft sell for the Clickbank product.
I also offer a free bonus if they buy the product. All they have to do is email me their Clickbank receipt, and I send the bonus. This way I can also separate my buyers from my prospects.
As I get these segmented lists, I continue to send them free offers that lead to paid offers.
And I make bank, all because I start out attracting as many people as possible and then segmented them down by interest.
Now then, you might be wondering how this is better than simply targeting a small niche in the first place.
Frankly, I don’t know if it’s better, but it is different, and it does work. And it allows me to build several lists simultaneously from the same main traffic source.
One person can be on several of my segmented lists, after all. For example, they’re interested in vacations, dating and dieting – three different lists, three opportunities to sell them products.
Using this method, it’s very easy to build a large list quickly. And if I want to immediately profit, I offer a one-time offer after they get the initial freebie.
The real payoff is when I start segmenting into smaller, more targeted lists.
And of course, it’s nice to have (for example) 10 lists in 10 different niches, because now I have 10 different profit centers, all coming from the same initial source.
Tell them what to do, for example, but not how to do it. The “how to” is in the paid product.
Or tell them the difficult method to accomplish something, and then offer the easy method as a paid product.
And you don’t have to create any products yourself – just use the ones on Clickbank. But you might be creating short free reports or videos, which of course you can always outsource.
However, it is always worth making the effort to create your own products too and then you can have affiliates promoting YOUR stuff!!
Fortunately, it isn’t too difficult to add a product to Clickbank once you have created it, but you don’t have to work it all out for yourself. Just pick up the Clickbank Superstar course and it will guide you step-by-step in the setup process on Clickbank. Cool, eh?
You can take a look at Clickbank Superstar here: warr.us/CBStar
One last shortcut: A lot of affiliate offers will start out with a free report or video. Make a deal with the product owner to get that report or video in the hands of your readers yourself. That way you’re using their freebie to segment your list, and the affiliate product owner is still making sales.
So, just do what McDonald’s do and “Go Large” and you may just be surprised at the results!
If you’re just getting started in blogging, it’s easy to get frustrated when you don’t see immediate results. But like anything, it can take a little time to get things rolling. It’s important to be patient in the beginning, because the quickest way to fail is to give up too soon!
When it comes to successful blogging, consistency is key.
Fortunately, there are simple, yet effective ways to dramatically increase the amount of traffic, subscribers, and revenue from the start, while also decreasing the time and energy spent managing your blog.
There is no better way to stay motivated and focused than by seeing results from your hard work, and that is exactly what you’re going to experience when you follow the techniques below.
Blogging is ALL about content and you must be producing content on a regular basis. You should ideally be producing 1-2 blog posts per week, but if that is too much to begin with, then aim for at least one per month.
And make sure that this is good, high-quality content that people would be willing to pay for. This should be some of your best stuff.
It goes without saying then, that regardless of your niche, you’ll want to write content that solves a problem and helps your reader achieve their goals.
When creating content for your blog, you want to focus on 2 things:
Every post on your website should do one or both of these things.
If you are writing how-to style posts that provides readers with a step-by-step process to completing a task, or accomplishing a goal, you are educating. If you write a blog post that offers insight such as a personal story of success, case studies, or motivational-style posts, you’re empowering your audience.
Another thing to consider when writing content for your blog is to focus on evergreen content. That way the content you post today should still be relevant months from now because it doesn’t become outdated quickly. This will cut down on the time you spend rewriting or revising content and prevent you from having to remove content that no longer provides value.
Start by jotting down links to the top 10 authority blogs in your niche market, and then spend a bit of time evaluating the type of content they are offering, especially posts that have a high level of engagement.
Look for things like:
- Commonly asked questions posted by your target audience.
- Posts with a high number of comments or likes.
- Posts with the highest number of social shares.
High quality, informative and unique content is the key to your blog’s success. It’s what forms the foundation for your entire business, but it also is the driving force behind turning that traffic into subscribers.
Focus on building high quality content pages on your blog before you do anything else. You should aim to have 4-5 pillar posts before you start to drive traffic to your site. That will give your visitor’s enough reason to return to your site and to leave a positive impression in the mind of your target audience.
When it comes to the length of your content, search engines prefer longer blog posts that provide informative, original content, so try to write posts that are at least 1000-1500 words in length.
Think this is difficult to do?
It’s really not. Start out by creating an outline for every post and then add in images, bullet points and sub-headers that break up the content into digestible sections and keep readers glued to the page.
Whenever possible, try to write how-to or step-by-step style posts. Not only are they easier to write, but they’ll provide actionable information that your readers will love. Lists are another quick and easy way to produce a high value post that will help your readers.
Don’t be afraid to link to other bloggers! Not only is this a great way to provide additional value by guiding your readers to other resources that may help them, but it’ll make it easier for you get on the radar of authority bloggers in your niche market.
The goal is to impress your readers so much that they return to your site again and again because they know you provide value, and are a reliable source of information.
If you don’t want to solely rely on organic traffic, you can easily use some paid advertising (best via Facebook or Google Ads) to drive people to your best blog posts.
If you are doing this, then you definitely want a call-to-action on the blog post in question. In fact, I would go as far to suggest that ALL your blog posts should have some call-to-action in them. This could be to sign up for updates, go to a squeeze page or sales page, or to click on affiliate links in your post.
Get your content marketing plan right and you can make a serious amount of money by producing high-quality, high-value content that really solves a problem for your audience, and by adding a good call-to action, you can grow your subscriber list and monetize your hard work.
Start your content marketing plan today and see what happens; hopefully you will be very pleasantly surprised.
In the next post, we will look at choosing your primary traffic source, so until then…
A website or blog is an essential business tool and it’s one that every business uses differently.
However, there is one thing that every business wants to accomplish with its website and that is leveraging it to create more growth by increasing leads, sales and revenue.
Luckily, there are several ways to do this and they are quick and easy to implement.
Before you get started you need to determine your current state of lead generation, so you can track your success and determine the areas where you most need improvement.
The first thing you can do is to work out where most of your online traffic comes from.
- Email Marketing: Any decent autoresponder will allow you to track clicks to your website when your prospects are reading, opening and clicking on links in your emails.
- Social Media: You may be getting traffic from people who engage in a campaign through one of your social media profiles; this could be free or paid, although paid is easier to track.
- Blog Posts: You may be getting some good organic traffic from your highest-performing blog posts.
So, here are 6 ways that you can get leads from your website, starting today!
1. Add Lead Generation Forms To The Posts/Pages That Get the Most Traffic
Now you know where your traffic is coming from and your best performing posts, you can add opt-in forms to your most popular blog posts. This could be offering a free report or eBook, but it MUST be related to the content they are interested in.
These can take many forms, such as a sign-up form on the side or top of the page, a form that slides in at a certain point in time, a pop up or lightbox and they can also be triggered by “exit intent” if a reader goes to leave the page.
2. Make A Newsletter Sign Up
As well as opt-in forms that lead to landing pages, squeeze pages or sales pages, you can also have a form to sign up for updates on your blog as a newsletter style format. I would use a Thrive Leads widget to place a sign-up form on the side of the page.
This way, although someone may not want an ebook, report etc. they may be interested in the stuff you post so may sign up to be kept in the loop with new articles that you post.
3. Offer Content Upgrades
A content upgrade is where you can offer the reader something in return for consuming the blog post they are reading.
This could be as simple as offering a pdf version of the post that they can download for reading later (this works well with longer posts). But it could also be a checklist or audio/video version of the post too. The key is that it must be entirely congruent with the post they are reading.
There are a couple of tools that you can use to create mini pdfs of your blog posts and the best two are Designrr and Sqribble, but you don’t need them as you can also do it in MS Word. The software’s will give you some styling options to make your reports more stylish if that is what you want and this does help you to stand out from others just offering standard pdf reports.
You can also use Post Gopher which is a very handy tool as the reader can fill in the details in the form and Post Gopher will automatically create the pdf and email the link to the reader when it has been generated.
4. Always Have A Call To Action
Every piece of content you write should be designed with an end goal in mind. You should always be content marketing.
Your content should always provide great value and be useful to the reader and you should guide them to look for more information from you in the form of a free gift in exchange for their email address, or, better still, in the form of a paid product or service.
Once again, the key is congruency. If the offer is related to the content they are consuming, and the content is useful to them, they are much more likely to take you up on your call to action.
Use images to make your calls to action stand out. Use tools such as Canva or Youzign to create an eye-catching image, and you can use a Thrive Leads shortcode to create a clickable image that will allow them to opt-in.
5. Create An About Me Page
One of the most widely visited pages of any website is the “About Me” page.
A good About Me page should not just be a few words about who you are, but rather a mission statement and a subtle marketing message that garners authority and trust.
When done right, this can have an indirect effect on your opt-in rate as people will have an idea about who you are, what you stand for and are more likely to trust you and accept what you say.
This is probably one of the most overlooked pages on most websites but taking a little time to craft a good About Me page can really pay off, so it is really worth the effort.
6. Make Your Site Mobile-Friendly
Did you know that over three-quarters of all Americans 18 and older now own a smartphone, and nearly 20% of smartphone owners use their mobile devices exclusively to access the internet? And outside the US, the figures may be even higher, so this is a huge source of potential traffic.
By making your website mobile-friendly, you’ll capture leads from the lucrative and ever-growing mobile internet user market and this is only going to expand, so it pays to get in now.
It is also alleged that Google penalizes sites that are not mobile-friendly, so it is definitely something to consider.
OK, there are 6 ways that you can use to get more leads from your website.
While there’s no one-size-fits-all solution when it comes to boosting website lead generation, by implementing these six simple tips you can transform a potentially under performing site into a strong, lead generating machine for your business.
Well over a decade ago I bought and devoured an expensive course called “Hypnotic Writing” from Joe Vitale. If I remember correctly, it cost $1,000 and arrived in a heavy box with tons of CD’s and two thick manuals. And it was perhaps one of the best investments I ever made in learning not just good, but great copywriting that converts like crazy.
This morning I was cleaning out some old files, and ran across my handwritten notes from the course. In the notes I discovered a list of “The 7 Secret Principles of Hypnotic Copywriting.” They still stand the test of time today, so I thought I would share them with you here.
Please keep in mind, these aren’t so much a primer as a list of clues as to what Vitale’s “Hypnotic Writing” is. But from these clues you can discern enough valuable information to almost instantly improve your own writing, whether it’s blog posts, sales letters, emails or anything else.
Hypnotic writing speaks to YOU, the reader. You’ll find words such as you, me, I, yours, etc. All of this makes you feel like the writing is speaking to your personally.
In fact, it is. The more personal, the more hypnotic. This is an incredibly powerful tool when used correctly.
Hypnotic writing is active. You’ll find lots of verbs. You’ll find little passive writing. It’s the difference between saying, “The writing was hypnotic,” and saying, “Joe weaves hypnotic writing.” The first is passive, the second is active.
Don’t use over the top adverbs as this can scream BS, so use adverbs sparingly; your copy should be persuasive enough without resorting to over the top or outrageous claims that most readers would doubt or disbelieve. If in doubt, reign yourself in a bit.
Hypnotic writing taps your emotions. You may find it doing so in a story format or in a direct narrative. Either way, the writing will pull at your heart strings. One of Joe’s most famous letters began, “I was nearly in tears…” That line engaged the emotions of readers. You had to read the letter to discover what the tears were for.
Writing hypnotically involves your senses.
You’ll find descriptions of feeling, tasting, seeing, smelling and hearing.
All of this will help you become involved with the writing and therefore susceptible to what it commands.
Hypnotic writing commands the reader to do something. As the reader, you might not detect the command as it may be embedded.
But there will always be one. Ask yourself, “What do I want to do after reading this?” What you do next may be a result of the hypnotic command.
Hypnotic writing plays on your curiosity. You may find it beginning a story – but not ending it until the end of the article.
You may find it promising to tell you how to do something, but it will only give you limited details, thereby urging you to order the product it’s promoting to get more information.
You won’t find any obvious clues that signal, “Warning, hypnotic writing at work.” The writing will instead be smooth and personal, and the hypnotic aspect will sneak in below conscious awareness.
Now imagine if you actually had the power to influence your prospect’s subconscious mind.
Imagine if you could do it by using simple trigger words that activate involuntary reactions in their brains.
And imagine you can do it in writing and in speech.
You might not believe you can do this. But I’m going to tell you that you can, because over time we are all subtly hypnotized to accept certain suggestions. This process started when we were babies and has never stopped.
You wouldn’t even suspect these simple words of holding any special power. But when you use them correctly, they can dramatically improve your power of persuasion.
Yes, I’ve just given you a sample of ‘hypnotic writing.’ If you re-read the previous 5 paragraphs, and if you study it very carefully, you will notice I used three little words to great effect – “Imagine, you and because.”
If all you do is begin using these three words more often in your copy, you will experience an increase in the persuasiveness of your writing.
Try it out next time your write and see what happens.
Just remember that copywriting is a skill, and just like any other skill, it can be learned. Take the time to learn this critical skill and your business will thank you for it!
No matter what type of business you’re in online, you are going to have to do at least some writing. Whether you’re a blogger, a website builder, an indie book publisher, a freelance writer, or even an online shop owner, chances are you need to write content of some sort.
Note that this isn’t really about the way you write or at least that’s only a small part of the puzzle.
Instead, writing content that people will go out of their way to read is all about choosing exciting topics, giving them great titles and knowing what it is that makes people click.
Know Your Audience
It goes without saying that you must know who your audience is and what they are interested in before you even think about creating any type of content.
If you don’t know what your audience is feeling and the particular struggles that they face, then you really are shooting in the dark.
This doesn’t have to take long but is well worth the time and effort, but unfortunately this is one step that so many marketer and product creators skip. Yet if you do this you will definitely reap the rewards by targeting the right people at the right time which will result in more leads and (hopefully) sales for you.
Using Clickbait For Good!
One way to entice people to come to your blog and read your post is to use ‘clickbait’. Clickbait is basically any content that is designed to encourage clicks, even if it isn’t entirely honest in how it goes about that.
Normally clickbait titles are purposefully provocative or misleading and this gets people to click on them. Unfortunately this also gives them a rather bad reputation so you do need to be careful if/when using them.
For instance, you’ll see things like ’10 Tips to Transform Your Body – Number 4 Changed My Life!’ or ‘You’ll Never Believe What Happens to This Woman in This Shocking Video!’. For most people the curiosity/promise of the title will elicit a click.
There is no denying that clickbait does work and it generates plenty of hits for your website. The problem is that it can also be misleading and as such, it can damage your branding but of course that won’t be an issue for you as you will be using clickbait in a more honest and ethical manner 🙂
Choose Your Title Wisely
So let us ask ourselves: what is it about clickbait that makes it so successful?
The answer is that it looks different, it looks interesting and it promises something unique/that you haven’t seen before. It would be fine, if the actual content weren’t so lacking.
And clickbait is even more successful thanks to the sheer quantity of interesting content on the web. How many fitness sites have you been to where all the articles are on ’10 ways to get abs’ or ‘how to eat clean to lose weight’. This content is so derivative, we’ve all read it a thousand times!
For a fitness site, that could look something like this:
‘How my fitness addiction nearly ruined my relationship’
‘Cardio acceleration: a new type of cardio fitness that burns 300%+ more fat’
‘Why bodybuilders are stronger than powerlifters’
These sorts of titles are engaging and unique but what’s more is that they’re also meaty and give you the opportunity to write some really great stuff and they also have an air of mystery to entice viewers to click through and learn more. That’s how you get clicks and build fans!
OK, there are 3 quick tips to help you to create content that people actually want to read and hopefully this will result in more leads and sales for you and your business. Now where’s my pen…
As I have stated in numerous articles and videos, many people believe they have a problem with traffic, but I believe that the actual issue lies in converting that traffic.
Just think about this:-
If you have the same offer with the same amount of traffic but you double conversions, then you’ve effectively just doubled your sales and profits, too.
So, how do you do that you might ask?
Well, here are 3 simple tricks that can massively increase conversions:
1: What’s In A Name? Everything
You pour your heart and soul into a blog post, article – even an entire book – and nothing happens.
No one reads it. No one comments. No one shares it on social media. No one buys your book.
Yet the content is excellent, it’s well-written and it’s entertaining.
You know that people SHOULD be reading it.
So how do you fix it?
9 times out of 10 it’s as simple as changing the title.
That’s right – relaunch with another title and see if you don’t do a whole lot better.
I know of one fellow (retired now) who spent his career finding under-appreciated books, buying the rights and re-titling and re-releasing them.
He made a fortune doing this before the Internet blew up.
You just might just have a new best seller on your hands. This always comes down to testing and if you know that the content is good but it isn’t selling, start by doing this simple hack and see if the title sparks off a flood of sales; you may be surprised!
2: Stop Being So Bossy!!!
BUY THIS! DO THAT! DO IT NOW! CLICK HERE!
“This is the greatest so-in-so ever and you will fall in LOVE with it, even though you don’t even know what the heck it is yet…”
Let’s face it – in the name of brevity and enthusiasm we tend to tell our customers what they should be doing and how they should be doing it.
We have their best interests at heart – don’t they see that?
Actually, no they don’t. And that is a problem.
Imagine someone standing on the other side of the room from you.
They’re screaming at you that you should do what they say.
What’s your reaction?
My reaction isn’t fit to print, so I won’t but I’m sure you get the idea!
Now imagine that same person smiles at you across the room, walks over, extends their hand and introduces themselves.
Next, they start talking about this problem they have. That’s funny, it’s the same problem you have. And they sound just like you. They even have the same thoughts about the problem, the same worries and fears that you have.
How do you feel? Like you just met a kindred spirit perhaps? It’s a completely different experience for you, the “customer.”
They invite you to walk with them, and without even thinking, you are right there with them, side by side, going for a short walk.
By the end of the walk, they’ve shown you how they solved their problem. You’re elated. There is a solution! You ask if you can buy the solution and they graciously sell it to you.
What just happened?
Instead of feeling like someone was trying to command you to buy something, you voluntarily bought it because you wanted it.
All because they came over to where you were, talked to you in your own words and then walked with you to the solution.
That’s how truly great sales work. You don’t shout from the rooftops or across the room.
Instead, you go to where they are. You feel what they’re feeling, say what they’re thinking, and become a kindred spirit. Then you gently guide them to where you want them to go.
3: Go For The Big Ticket Sales
Why do you suppose you see so many $10 products, and so few $10,000 products?
It seems like it would be harder to sell a $10,000 product.
But what’s easier – selling 1000 $10 products, or just ONE $10,000 product?
The good thing about that means that there is less competition in the high-end marketplace.
And you will also find that somebody willing to invest that kind of money is a much better customer overall unlike many low value customers who nowadays seem to expect everything for $10!
Take a look at Jon Chow as an example. If you don’t know who John is, he is an extremely successful blogger.
John Chow opted to sell the big products and it paid off big time. In just 2 years, he grew his blog from $0 in revenue to more than $40,000 per MONTH.
To do this, he worked a whopping 2 hours per day.
And he didn’t even do his own selling. Instead, he licensed a phone team to sell big ticket items for him.
If you want to sell big ticket products, I would highly suggest hiring or licensing a professional phone team. They’re going to be able to convert prospects at a much higher rate than you can through online marketing.
Offer a free product that totally ROCKS to get the prospect’s information.
Work on building that relationship and let your phone team do the rest.
And in two years? If you follow in John’s footsteps, maybe you can be making $40,000 a month as well.
These are three very different methods that all have the same end goal – to increase your conversions on everything you sell. Use them wisely and the sky is the limit!
We all want more sales in our business I’m sure you’ll agree. After all, why did many of us start a business in the first place if not to make money and gain financial freedom to have the time to do the things we want, when we want.
You will often read all about traffic and conversion rate and these are critical to your bottom line, so you need to ensure that your sales process is as optimised as it can possibly be.
Well, please read on to find out about 6 little know ways to increase sales. The good thing is that none of these take much time, but any one of them can add considerable sales to your bottom line. Or try all six, and see your sales explode.
Your Prospects Don’t Trust You
Provide your real contact information, including name, company name, snail mail address (physical is better than P.O.) and phone number.
Why? Because your prospects are afraid you are not who you say you are.
On your ‘about me’ page, provide all of this info again, along with photos of you, any employees you have and maybe even your location. Make it super easy to trust you and you’ll get more sales.
Elevate Your Prospects’ Status to Make More Sales
People want to prove they are better than others and have people look up to them. This isn’t bad, it’s just human nature. And you can use this tidbit of knowledge to make more sales, too.
Have Your Sales Message Come from A Peer
One of the ‘secrets’ to boosting response of your sales message is to have it come from a peer of your ideal prospect.
In other words, you want your message to come from someone of the same group you are selling to.
Are you selling to women in their 40’s? Have your message come from a woman in her 40’s. Selling to investors? Have your message come from another investor, and so forth.
You can likely take any promotion you are running right now, change the message to come from the prospect’s peer, and increase your response considerably.
This technique is even more important when you are selling to someone who is highly skeptical. Nothing melts resistance faster than hearing a message from someone you perceive to be very much like yourself.
Split test this and see the response – I think you’ll be shocked at the increase in sales you experience from this simple technique.
Focus On The Benefits Of The Benefits!
You already know how important benefits are to the selling process.
Features are great, but it’s the benefits that sell.
For example, that weight loss book is pretty, and it has 300 pages – those are features. The benefit is the reader will lose weight if they follow the plan laid out in the book.
But what are the benefits of the benefits?
In the above example, ask yourself what are the benefits to losing weight?
- Looking better
- Feeling better
- Becoming more attractive
- Living longer
- Fitting into clothes they already own
- More confidence
- Turning heads and getting dates
And so forth.
Talking about just the main benefit – in this case, losing weight – isn’t enough.
Every product has a story buried somewhere – you just have to dig it out.
For example, look at this headline from John Carlton:
“Amazing Secret Discovered by One-Legged Golfer adds 50 Yards to Your Drives, Eliminates Hooks and Slices… And Can Slash up to 10 Strokes from Your Game Almost Overnight!”
I have zero interest in golf. None. Yet after reading this headline, I want to know about the one-legged golfer.
Now imagine if I did golf – and imagine what all the golfers who read this headline did. Yup – guaranteed, they couldn’t help but keep reading to find out about that one-legged golfer.
That’s the power of a good story.
The more a person commits to something, the less likely they will change their mind.
For example, if you can get someone to opt-in to two or more of your lists, they are more committed to staying on your lists.
And get this… they are also more likely to make purchases, too.
For example, someone might say they are going to start running. But all they do is say it – they don’t do anything else – and within a week they’ve forgotten all about it.
But if that same person buys new running shoes and clothes, visits running websites, subscribes to a running magazine and joins a running club, then I can about guarantee they’re going to run.
It’s the same with your lists. If you can get subscribers to opt in to multiple lists, they become more committed to you and to the niche or topic itself.
So, let’s say your niche is dogs. You might ask your new subscribers to opt in to a special course on potty training, another course on bad behavior modification, another course just on their particular breed of dog and so forth.
By getting more of these micro-commitments from your readers, you greatly increase the odds they will become your customers and even purchase from you multiple times.
Now how great is that? Fantastic, I think you’ll agree!
OK, there you have it; 6 little know ways to increase sales. Which ones are you going to put into practice today to boost your sales? I hope you will try at least one, if not all 6.