If you search the Internet for quotes about success and/or failure, you’re pretty much guaranteed to come across this one:
“Success is not final; failure is not fatal: it is the courage to continue that counts.”
This was alleged to have been said by Sir Winston Churchill but there is no evidence that he actually said such a thing, but the sentiment is a good one.
Do you believe that failure is not fatal?
You can’t let failure, or more accurately, fear of failure, hold you back from pursuing the life of your dreams.
Either that, or you chose something that was too easy to accomplish, and you got it right first time. If you continually look for the easy way, you may not be living up to your full potential. Eventually, you are going to be confronted with something you find difficult to accomplish, and you may even fail at it.
Living within your comfort zone is a nice, safe place, but you need to venture outside it if you ever want to grow to reach your true potential.
Most people look down at their failures and consider themselves losers when they happen. They look at the profiles of successful people and think that only those people are good enough to make things happen. What they don’t see, is the failures all of those successful people went through before experiencing their successes.
There are many instances of this. Just look at Thomas Edison, or more recently, Sylvester Stallone. These people overcame massive rejection and failure, but did they stop? No, and they went on to achieve great things in their lives.
But people never see the failures and obstacles they went through; they just see the success that they have accomplished – in fact, they often view these people as “overnight successes” when nothing could be further from the truth!
Why not try to view failure as a gift instead? It is something you can use to figure out what went wrong. When you observe your steps, you may find that it was a minor flaw in what you attempted. Others would simply give up saying it is too hard.
Of course, you need to hold the belief that what you want to accomplish is possible. If you don’t truly believe this, the chances are that you will keep failing over and over again and never arrive at a solution.
But, if you are confident what you want to achieve can happen, then you must be determined to stop at nothing to make it so. This is what differentiates successful people from unsuccessful people; the willingness to keep going in the face of adversity, and an unwavering belief that they can and will succeed.
Another way to look at failure is this; consider your failures to be a learning process for your projects. As long as you spend the time figuring out what you were trying to do, and analyzing why it didn’t work, you are gaining valuable insight into the problem. Keep going with your efforts even if you fail thousands of times. Hold true to your belief in the project and stop at nothing to get it done.
You may have heard of the phrase “Fail forward fast” and this is what you need to keep in mind whenever you fail; it is just a part of the journey, and not the ultimate destination UNLESS you allow it to be!
If there is any formula for success, it can all be boiled down to an unwavering belief in the possibility of the project happening, as well as being tenacious in your efforts to bring it to fruition. In this way, you should never put yourself down for failing. In fact, you should expect it and embrace it. Be suspicious if it doesn’t happen.
It’s sad that most people don’t have the self-compassion for failure. These people try once or twice and then give up thinking that whatever goal they were trying to accomplish just wasn’t not meant to be. If only they gave it a few more thousand or so tries.
It’s easy to give up, and the human mind will always look for the path of least resistance and try to convince you that giving up is best for you.
But is it really?
Of course, it isn’t. If you can only push through the pain and disappointment of failing and stop beating yourself up and allowing yourself to feel self-compassion, that all is not lost, then you could achieve so much more that you are currently.
I believe in you and that everybody has the capacity to become successful and the best versions of themselves. The trouble is that most people just don’t believe in either their ability to succeed, or (even worse) that they don’t believe that they are worthy of success.
With unconscious thoughts like these whizzing around your head, is it no wonder that people struggle from one thing to the next.
Failure is a part of success; you can’t have one without the other, so you need to embrace failure and enjoy the journey you are on to achieving your goals.
Whenever you encounter failure, it is okay to feel sorry for yourself. Most gurus will tell you to “man up” and “get over it” but that isn’t always the smart approach. I am telling you that it is okay to feel sorry for yourself, to feel dejected and frustrated. But also understand that it is a process and you can learn from it, adjust and keep going.
Achieving goals should be a lifelong process and you will fail so many times along the way but as long as you can keep the end goal in mind, you can pick yourself up, embrace the process and enjoy the journey you are on to success.
If you want to know more about how you can “enjoy the journey” then I encourage you to check out this cool training that can help you to do just that. You can find out more here: warr.pro/Journey-Full
Do Blogs Still Work?
The question “Do blogs still work?” is one which gets asked a lot and the answer is quite simple.
Of course, they do!!
Put it this way; providing good high-quality information is exactly how to earn the favor of the search engines, which have the potential to make or break your business.
And since it dominates 75% of the global market share it’s best to focus all your efforts to rank on Google above all else.
So, how do blogs play into this?
Well did you know that 47% of buyers view 3 to 5 pieces of content before engaging with a sales representative, and companies with blogs tend to get 67% more leads than those who don’t have an updated and optimized blog.
And being found easily in the search engines is obviously going to play a key part in people finding your blog posts.
You could have the most amazing content on the internet but if people can’t find it you are wasting your time.
SEO, or Search Engine optimization, is a very important strategy when building your blog, especially off page SEO strategies, and these are continually evolving along with any updates to the Google algorithm.
Sometimes businesses just aren’t clear on how content production can lead to lead generation.
The simple answer is, as stated earlier, people will need several exposures to you and your content before they feel comfortable parting with their contact details or their cash.
Building up trust and authority status is crucial to your success, and a blog is an extremely powerful tool at your disposal, to build credibility and showcase your expertise.
So, are you still wondering “Do blogs still work?” Hopefully not, and here are some simple tips that you can use to optimize the way your blog will work for you.
These are easy to do, and you can get started right away; many are common sense, but you will be surprised that many blog owners are not doing them correctly, and that means you can get a competitive edge over them by following them.
OK, on with the tips…
Focus on quality rather than quantity
Going back a few years ago, short sub-500 word articles were the best type of article to write to gain a high ranking on Google, but those days are long gone.
Longer posts are much more favoured today and when I mean long, these articles can be over 3000 words, which is like a small ebook!
The focus is on high-quality information going deep into a topic that can really help your readers with their problems.
Don’t think you can just waffle and stuff keywords into your articles as you will be penalized.
Write with your reader in mind and you can’t really go wrong.
Having a content calendar/schedule is a great tactic to use to try to instill the habit of creating content regularly.
Some will say to write daily, some weekly, some monthly!!
The truth is, there is no right or wrong answer, but you must be consistent.
If you can only manage to write one article a month, that’s fine. Never sacrifice quality for quantity.
Once you have started writing your post you can move onto the next tip…
Encourage Engagement With Your Readers
When you are writing anything on your blog, try to write conversationally; use you and I in your writing i.e. talk to your reader one-to-one.
This really helps to create a connection with your readers. Don’t try to be aloof as the subject “expert” but rather try to position yourself as a fellow traveler.
This is much more engaging for both you and your readers.
Also, try to use stories if at all possible as these are incredibly engaging and powerful.
Another engaging post is a case study, and this also shows the readers proof that what you are writing about works.
If you allow comments on your posts, respond to all your comments as soon as is practicable for you. Having a dialogue is incredibly engaging for the reader involved but is also another indirect form of social proof.
So, now you have readers looking at your content. Let’s move on to the next tip…
Add A Call-To-Action
You should always write a blog post with the end goal in mind, whether it is for the reader to opt-in to your email list or to get them to click through to your offer.
Also use widgets to add opt-in forms or calls-to-action on your sidebar or use pop-ups and/or exit pops.
I can’t stress this enough; don’t just write a post for the sake of writing as it is a waste of time; after all, you are in business to make money and if you have people consuming your content, it is an ideal opportunity to get them to sign up or monetise them.
You may be uncomfortable using more intrusive forms such as the pop-up, but they do work, as long as any offer you are showing them is highly congruent to the post they are reading.
Working in tandem with the call-to-action is our next tip…
Use Content Upgrades
What is a content upgrade?
Well, basically it is another chance to further encourage your readers to sign up.
And, because the focus is on longer posts, a very quick and simple content upgrade to offer is a copy of the blog post in downloadable pdf format so they can read offline or at their convenience.
Other types of content upgrades that work well include checklists, video, audio etc.
Video/audio doesn’t necessarily mean just having a video or audio version of the blog post; it could also be some complementary training that enhances the information in the blog post.
Get creative and you can have many opportunities to capture your readers email address.
If you are going to offer a pdf of the post, then a really quick way to do this is to use either Post Gopher (a WordPress plugin) or, my personal favourite, Designrr. Both of these tools can produce a pdf version of the blog post, but Designrr allows you much more flexibility to customize the end result.
Using calls-to-action or content upgrades aren’t the only way to engage and entice your reader to sign up. Now you can have your very own personal assistant on your blog, leading on to our next tip…
Start Using Chatbots On Your Blog
Messenger chatbots are hot right now and have super high engagement and you can quickly use a service like ManyChat or MobileMonkey (you can use the free versions to begin with although the Pro versions aren’t that expensive).
When you have signed up you can use the service to install a small snippet of code on your website that will allow a custom chatbot to show on your blog; cool. eh?
Both Manychat and MobileMonkey work specifically with Facebook Messenger and have incredibly high engagement, and there aren’t that many blogs doing this at the moment, so it is definitely something worth looking into.
So, there are 5 ways to ensure that your blog is still relevant today and in the future.
Implement them and you will be able to answer anybody asking you “Do blogs still work?” with a resounding “Yes!”
As a bonus, here are 4 reasons why blogs don’t work.
When you look at blogs that are failing, there are normally some common reasons that keep popping up and these are summarized below.
Again, there is a lot of common sense here, but these things can be easily overlooked, so refer to this list often so you don’t fall into any of the traps that could be hampering your success.
A lack of basic SEO resulting in poor ranking
This blog post is NOT about SEO, but you really need to be doing the basics to give your blog an SEO boost.
On-page SEO, such as having a keyword rich post, having your main keyword in your post title, using internal links (if appropriate), optimising tags in any images used, using Yoast SEO plugin (if using WordPress) etc.
Off-page SEO is more important for ranking, and involves building backlinks to your blog, using broken link strategies, reaching out to influencers and guest blogging etc.
If these things aren’t in place, the chances are that your blog won’t rank, which means that few, if any, people will see it and no additional lead opportunity will be created, which, of course, will result in zero new sales.
Blog topics not researched or strategically created.
How can you know what topics are getting searched the most and are most relevant to your company if you’re not doing keyword research?
Writing blog posts with no target in mind is completely pointless.
You must do your research and find out what people are typing into Google to find the information that you are trying to give them.
Targeting these keywords will result in less competition, thus making it easier to rank for, BUT it must be a keyword that people are actually using!
Lack of understanding of the customer avatar and journey.
Some entrepreneurs don’t realise that people are reading their blog posts long before they ever converted. As stated earlier, it takes at least 3-5 exposures to your content before a reader will trust you; in all honesty it’s probably more like 7 exposures.
Along with keyword research, you should’ve already done your niche research and know who your ideal reader (and thus customer) is, and ALL your content should be written with this person in mind.
You also need to be able to analyse and track visitors to your website so you can see which post are working and which aren’t.
Without this kind proper analysis, it’s unlikely to know which blog posts actually led people to fill out a form or were part of leading people to fill out a form, so all the blogs were marked as a waste of time.
Lack of a coherent content promotion strategy
Even if you have done all of the above and you do have a wonderful blog that is based on keyword research and properly optimized you still need to promote the blog to your audience.
In all honesty, writing and publishing a blog post is only half the battle.
Without thinking about the different avenues to connect users to your content, your blog is only going to reach a fraction of your audience.
You should also share every blog post on your social media channels; share to Facebook, Instagram and Twitter at a bare minimum.
OK, there you have it. You now have 5 ways to ensure that your blog is staying relevant, and 4 things to keep an eye on to ensure that you aren’t sabotaging your success and not ranking as well as you could.
All there is to do now is to start cranking out that content…
Positive Self Talk
Can I ask you a question?
How often do you hear that little voice in your head that tells you that you aren’t quite good enough? Hourly, daily, weekly?
If you’re like most people, you probably hear it all too often and it is having a significant impact on the quality of your life.
Negative self-talk can severely hinder your progress in life and decrease the chances of you ever achieving your goals. And do you really want that for yourself? I doubt it, and you will be glad to hear that you can do something about it, starting today.
There are ways that you can turn that doubting inner voice into a positive one and I have complied a list of them below.
Follow these ten simple tips and you will be able to turn things around and create a new positive, helpful voice that will help you to build your confidence and change your life for the better and it’s not as difficult as you may think.
1. Use Affirmations
Using positive affirmations can help program your mind to speak in a positive voice more often. They are positive statements written in the present tense.
You should say them out loud first thing in the morning when you wake up and just before you go to sleep at night as these are the times when your brain is at its most receptive.
Regular repetition throughout the day will reinforce the positive messages and help them to become second nature. Don’t underestimate this simple practice, as you will find that many successful people practice affirmations, so there must be something in it, right?
2. Be Aware
You really need to be aware of that voice that you are hearing in your head. Listen to what it is saying and how it is talking to you.
If it is constantly negative, then you need to take action to turn it into a supportive and positive voice. Listen carefully and when you catch a negative thought turn it into a positive statement instead. It is all about training yourself to focus on the positive, rather than the negative; do that and you can train your inner voice to work for you rather than against you.
It’s a simple fact that regular meditation can help you develop greater control over your thoughts and emotions.
It will teach you how to listen carefully and to quieten your inner voice.
This will help you create a sense of calm and peace, which in turn reduces stress and anxiety.
As you gain greater control over your mind you will be able to silence the negative voice when it starts to speak. Meditation, along with awareness can quash your negative voice for good.
4. Practice Gratitude
Take time every day to think of at least three things you are grateful for.
It’s all too easy to lose yourself in the negative aspects of the day and to give in to the negative voice in your head.
Instead focus on the positive and be grateful. Write them down in a journal so that you can remember them and revisit them if needed.
If you want to know more about using gratitude in your life, you can download a free report about Positive Self Reflection here: warr.pro/PosSelf
5. Change Your Perspective/Focus
It’s all too easy to think about all the things that can go wrong, and these thoughts can easily take over in times of stress or anxiety.
But, instead of thinking of all the negative outcomes stand back and look at the situation from a different point of view.
This can shift your perception dramatically and make you feel better instantly.
6. Distance Yourself
Create some distance between yourself and your emotions. An effective yet simple way to do this is to think in the third person.
So instead of saying to yourself, “I’m really angry with myself because…”, say, “You’re really angry. Why?”
By creating psychological distance, a study by Ethan Kross, PhD of the University of Michigan found that participants were able to regulate their emotions and reduce discomfort, probably because the conversation wasn’t about “me” but rather about “you” which is a subtle but powerful difference.
7. Say, “I don’t”
One simple change you can make is to use the phrase, “I don’t,” instead of, “I can’t”. By saying “I don’t” you are taking responsibility and ownership of your thoughts.
If you are trying to lose weight then instead of saying, “I can’t eat cake” say, “I don’t eat cake”. The power of this approach was found in a study by Vanessa Patrick at the University of Houston.
8. Hire A Professional
By investing in professional help, you will have the benefit of mentoring and accountability.
These professionals are able to use a range of tools to help change your subconscious mind and remove blocks, change language and thought patterns and create new positive habits and behaviour.
There are numerous options including NLP (Neural Linguistic Programming), Coaching or Hypnotherapy.
9. Move Your Body
Body language can have a massive effect on your state of mind.
I once heard Tony Robbins state that “Emotion follows motion” so you can use your physical body to change your mental state dramatically.
Changing your body language can change your outlook and increase your sense of positivity and self-confidence. Stand or sit up straight with your shoulders back, hold your head high and smile. When you do this, you will find it almost impossible to feel miserable.
10. Use Oracle Cards
What are Oracle Cards you may ask?
Well, Oracle Cards are a really useful tool to help you connect with your subconscious and also to create change in your life.
They include positive inspirational images, affirmations and ideas about how to create change.
Pick a card each morning to guide you through the day creating positive change. If you don’t want to use the cards yourself you can get a reading done by a professional oracle reader; many of whom are also coaches, Neuro Linguistic Programming Practitioners or hypnotherapists.
Well that’s it. 10 tips to bolster your positive self talk.
Put them to use and inner peace can be yours. I’ve also put some actions steps below, so why not try one of them and start experiencing it right now?
3 Actionable Steps You Can Do Right Now!
|Stand up straight, hold your head high, shoulders back and smile. Feel your self-confidence grow.||Contact a coach, Neuro Linguistic Practitioner or hypnotherapist. Many give a free initial consultation.||Take a break, sit, breathe and enjoy the moment. Finish by saying, “I can and I will.” Take action.|
How Can I Start Blogging?
So, you have decided to use a blog to help you with building your business, expert status and brand awareness. Good for you; this is a wise decision.
Here’s the truth about 6-figure blogging:
While blogging can be automated (eventually), you shouldn’t expect income to be passive from the beginning; this is simply unrealistic and a mistake that many aspiring entrepreneurs/bloggers make. You’ll have to work at it, especially when you are just starting out and trying to launch your blog and build a platform that you want to be recognized for in your market.
While I eventually outsourced a lot of my content to skilled writers, I still spend time evaluating advertising options, reviewing products that I can promote, building my mailing list and creating ad campaigns to boost traffic and keep my blogs in the forefront of my audiences’ mind.
The point I am trying to make is, while you can delegate many tasks to a team, such as content creation and even marketing, you will want to be directly involved in the initial building phase.
This is your brand, after all.
You need to make sure every piece of content has your voice, carries your message and represents your business in the best possible way.
No one will ever be as careful and professional with building your blog as you will be, right? So, dig your heels in and commit to spending the first few months building your blog from the ground floor up.
Then, and only then, should you begin to think about creating a team that will help you manage your blog and eventually, expand into other avenues with other niche-based blogs (if you choose to do that).
Again, you really need to understand that blogging is not a hands-free method of making money during the INITIAL stages. You must be prepared to put in some time and effort if you truly want to succeed.
But the good news? Your hard work will pay off.
So, how can you start blogging? Well, it is very simple to start and there are 5 distinct phases to getting your new blog up and running.
The 5-Step Formula
Like I said, setting up a blog isn’t difficult and can be done by pretty much anybody. Yes, there is a bit of “tech” involved but it isn’t too hard to work out yourself (Google can be your friend if you do get stuck).
While there are countless reports and articles that over-complicated the process of making money with blogging, here’s a basic overview of how it’s done:
1: Create a blog and register a memorable domain.
Avoid remotely hosted options. You need to be in full control of your website so you can take advantage of all the different revenue options with no limitations (or other people’s advertisements). You need to buy hosting and you have a number of options (such as A2 or Siteground) so shop around for the best deals. You will also need to pick and buy a domain name and I suggest Namecheap for these. WordPress is the most popular blogging platform by far as it is free and incredibly customizable by the use of plugins and themes. My favourite theme is Socrates (it is a paid theme, but it is so versatile and quick and you will always get much better support with a paid theme as opposed to a free one, but the choice is yours).
2: Write (or outsource) killer content that will generate traffic.
This content needs to be extremely high-quality, targeted and informative. All meat, no veggies.
A good place to find writers is Iwriter and the thing I like about it is that you can see the article first before paying, so if you don’t like it you can reject it.
3: Convert your visitors into email subscribers so you can build your list.
A newsletter is key in building a successful blog online.
Scratch that; a newsletter is essential to be successful in nearly ANY market online. You will never make as much money without one.
4: Communicate with your subscribers regularly.
Build rapport and trust. Nurture relationships with your market. This is where you can build a recognized brand as an authority in your market and set yourself apart from the competition (especially those bloggers who aren’t doing this!). To do this you will need an email autoresponder. Popular ones include Aweber, Get Response, and my personal favorite, Active Campaign.
5: Sell products and services to your audience
This is a key strategy for monetizing your blog and also your newly cultivated newsletter. If you want to start with affiliate marketing, you can look for products and services in your niche and see if they have affiliate programs and sign up for them.
If you are in the Internet Marketing or Make Money Online niche, you can sign up for an account at places such as Clickbank, Warrior Plus and JV Zoo and promote a number of products from a host of vendors.
Just be sure that if you are going to promote something, that you either use it yourself, or you have tried and/or reviewed it and you believe it to be worthy of your audiences hard-earned cash.
NEVER promote something just for the money because if you promote something that is poor quality, you can quickly lose the trust of the people you are serving.
So, those are the 5 steps in a nutshell.
Sounds easy enough, right? It is. But it will take time.
The key is to be patient in the initial stages, and once you are up and running, you need to be consistent.
Just keep on going and eventually you will start to see some traction and this will give you a little bit of motivation to keep going.
When blogging, you are in it for the long term; it is not a quick win strategy. But you will build authority in your niche and could become the go-to person when somebody has a problem, and that is a great place to be.
Good luck… now go buy that domain name…
Before we begin, we need to understand what Conversion Rate Optimization (CRO) actually is. CRO is basically when you are trying to increase the number of your website visitors to take a specific action, such as opting into your list, buying your products or services, or anything else.
To be effective at CRO you really need to understand who your visitors are, how they move through your site, what actions they take, and what it is that is stopping them from completing your goals.
What is a conversion?
A conversion is the general term for a visitor completing a site goal and these goals come in many shapes and sizes.
If you use your website to sell products, the primary goal (known as the macro-conversion) will be for the visitor to buy your products(s).
There are smaller conversions that can happen before a visitor completes a macro-conversion; an example of this is to opt-in to your list to receive emails. These are called micro-conversions.
Examples of conversions:
- Buying a product from the site
- Requesting a quote
- Subscribing to a service
- Opting in to your email list(s)
What is a conversion rate?
Your site’s conversion rate is the number of times a visitor completes a goal divided by your site traffic.
If a visitor can convert in each visit (such as by buying a product), divide the number of conversions by the number of unique visits to your site.
If you sell a subscription, divide the number of conversions by the number of visitors.
Conversion Rate Optimization is part of the sales funnel strategy that’s increasingly being embraced by modern marketers.
It is incredibly important if you are buying traffic via paid ads to minimize initial ad spend and possibly make your offer a self-liquidating offer.
One of the issues are all the distractions that are present in the life of a potential customer. An average shopper might start browsing on their desktop, stop to make a cup of tea, continue searching on their mobile, lose their signal while on the go and revisit the page later in the day. This is where retargeting can play a huge role in bringing these visitors back to your offers, but you will still need to persuade them to take the action you desire.
Important Conversion Rate Optimization Metrics
Conversion rate optimization only works if you’re tracking specific key metrics.
As you are continually testing and making changes to your website and funnel, you need to know what specific impact those changes are having on your visitor behaviour, number of sales, opt-in rate, and more.
And there are a number of things you should be keeping an eye on.
The key metrics you need to be monitoring and analysing are:
- Bounce rate
- Average time on page
- Unique visitors
- User experience (UX)
- Number of Customers
- Page load time
The key to successful CRO is to be constantly be testing BUT only change one element at a time. Split-testing is the key to successful CRO
The good thing about many of the newer page builders such as Click Funnels, Convertri and OptimizePress 2 is that they do have some built-in split-testing functionality so you can quickly change an element and clone a page and run traffic to both versions to see which is converting better. Once you have a clear winner, you can change another element to see if the conversion rate goes up or down.
It’s this methodical and systematic approach to split-testing that will enable you to really optimize your conversions.
If you want to dive a bit deeper into split-testing you can use tools such as Split-Test Monkey which is really easy to use but very powerful, and then you can do all your split-testing from a single dashboard, rather than possibly jumping from one page builder to another.
Ok, so now you understand what CRO is and how important it is, let’s look at 4 ways to increase the conversion rate on your website.
1 — Eliminate Unnecessary Choices And Distractions
An important part of high converting landing pages is being crystal clear on your objective for that page.
Your page shouldn’t try to get people to do more than 3 different functions…
The page can quickly become overwhelming and confusing, and a confused visitor will quickly leave your page, it really is as simple as that!
3 conversion points are the absolute maximum, but if you can, try to have just one conversion point on the page.
For example, if you are creating a sales page for a product/service, you need to minimize leakage and there should be only one call-to-action and that is the buy button.
Everything else is a distraction form the objective which is to get the sale.
The honest truth is you’ll only likely to get 1 click at best on your page so you want to eliminate any unnecessary choices.
If you want people to download an eBook.
Or start a free trial.
Or schedule a sales call.
Make sure that every element of your page works towards that goal.
The only exception is your home page and possibly blog posts (when you’re not targeting specific content to attract opt-ins to collect emails).
2 — Eliminate Unnecessary Distractions
After you have decided on the 1–3 (hopefully 1) conversions you’re looking for on this page, you have to understand what’s going on while the visitor is on that page.
What’s currently acting as a distraction and taking away attention from your ideal conversions?
How do you figure out what’s going on with your page?
Well, there is a great free tool which can really help you. And that tool is…
There are a couple of things to keep an eye on in Google Analytics:
Firstly, there is On Page Time
A very general rule of thumb for “on page time” is between 1–3 minutes per page. If you have a look and see that the average on page time is under 1 minute you definitely need to try to improve that page!
This information can tell you a lot about what your visitors are experiencing and why they are behaving in such a way i.e. leaving!
People may be leaving your page because you’re revealing the price before they’re truly convinced and sold on your offer.
Secondly, there is the 1st page traffic sources send prospects to
What is your biggest traffic referrer? Google, social media, email?
Whatever your top referral channels are, you can analyse the data and create reports which will show you which pages people visit from specific sources.
This is really valuable data and allows you to compare relative volumes of traffic from different sources within the same dimension; e.g. the traffic from different search engines, or social media channels such as Facebook, Instagram, Twitter etc.
Overall comparisons like this allows you to make some initial opinions about which channels are most effective or offering the best ROI (Return On Investment) if applicable.
You can also use it to work out other things such as:
- Are they warm or cold traffic?
- Where are they in their search process?
(Most search engine visitors are probably in the awareness phase of the buying process, but if most of the traffic to that page is coming directly from an email, those visitors are probably much closer to the decision phase.)
- Are they in the top or middle of the funnel?
- What’s their level of problem awareness?
(Think about it: someone who reads 1 page and goes straight to an offer is much closer to making a purchasing decision than people who go on to read 1–3+ informational pages after reading an initial informational page.)
As you can see, there are a lot of moving parts to the buying process but looking at this data should help you narrow down what the specific sticking points of the step you’re optimizing are and ensure that you are making the necessary tweaks to increase performance.
3 — Simplify Design
Part of the reason why people might miss important information on your website is that the design of your website is too busy.
It should be said, that it is much better to have an understated, fresh, modern and minimalist design especially on sales pages.
Understanding how people read on the web can help you make conversion rate optimization decisions.
Just think about how you act when you are on different styles of sales pages; which ones are you more likely to stick on and read the sales copy
Here are a couple of design guidelines to use as a starting point:
Less Style Is More
We’ve all seen really sexy looking sales pages, with animated image flying in left, right and centre, but even though you can appreciate the design, do they make you want to buy? Are they sometimes style over substance?
Many times, a sales page may use white transparent text backgrounds over images or white text on a black background. This might look nice and communicate your personal style, but it’s difficult to read.
If the image is important and serves a purpose, it should be featured outright. If it doesn’t, get rid of it!
Choice of Colours
Most of us aren’t professional graphic designers and it shows in our sales pages. One of the biggest issues is choosing the wrong combination of colours, leading to a clashing palette.
If you don’t know much about colour theory and colour wheels, then use a tool such as Coolors to generate colour combinations that work together?
How many colours should you pick? At most, it is best to stick to less than 6 colours. (Plus, Black and White.)
4 — Streamline Your Message
Once again, less is more. One of the mistakes that novice business owners make is to create pages and marketing assets that are not well organized
The sections don’t usually have clear functions and this leads to confusion and a lost (potential) purchase.
This goes all the way back to point one where you need to ensure that every element on the page directly supports your specific conversion(s) goal and if it doesn’t, you should remove it.
Okay, we have covered a lot of stuff in this post! Don’t worry; conversion rate optimization might still feel overwhelming to you even after reading a great post like this. 😊
The thing is, you are now more well informed than many of your competitors and you can start to put this into action on your pages and funnels.
Use the built-in split-testing functionality of page builders such as Click Funnels, Convertri and OptimizePress 2 or use a dedicated split-testing platform such as Split-Test Monkey to test and tweak your landing/sales pages.
Now the only way you’re going to get more clarity is to start! So, go to it and start optimizing your content and pages today. Good luck!
Content marketing for 2019 and beyond is really hot and only going to increase. Creating quality content regularly and quickly can be a real challenge, so it is important to work smart and ensure that any piece of content you create is made to work for you in a number of ways.
You can create video and audio from your blog posts, articles and emails and vice versa so you can allow your website visitors to consume your content in whichever medium they prefer.
The thing is, having an eBook with your name on it is an incredibly impressive business card and adds kudos and credibility to you within your niche.
So, what is stopping you from writing your own eBook? And how do you make an eBook fast?
Are you stuck for content? Well, if you’ve been writing blog posts and articles for any length of time, think again! And here is how to create an eBook fast in 5 steps.
Create Your eBook From Existing Content
As well as re-purposing content into blog posts, video, audio etc. you can also use them to create an eBook.
Want a quick lead magnet? Find 1-3 quality blog posts on that topic and use them to create a short report that you can give away in exchange for an email address.
Add a few more posts to your eBook and you could easily have a low-cost but high-value “tripwire” offer on your hands.
I think that we often tend to over-complicate these things, but it doesn’t have to be difficult. As long as you are creating content that is of interest to your audience, this tactic of collating blog posts is a very quick way of creating a good quality eBook that you can either sell or give away.
Write a brief introduction to tell them what the eBook is about and what they can be expected to learn and the valuable take-aways after reading it.
Now, all of this can be done with something like Microsoft Word, but if that feels like it may be overwhelming, then you can use a fantastic tool called Designrr. This is designed to create stunning lead magnets and content upgrades from your existing content super quickly and is well worth checking out.
Monetise Your eBook
If you are recommending tools, products or services make sure that you are using your affiliate link if they have an affiliate program. That way you may be able to monetize your eBook to by recommending good tools that you know will help them.
Design Your eBook With Stunning Visuals
If your blog posts or articles have images make sure they are incorporated into your eBook to make it even sexier. If you don’t have graphics, then use tools like Youzign (paid) or Canva (free) to add images. If you want to use high-quality stock photos, you can either use sites such as DepositPhotos (paid) or Unsplash and Pixabay (free).
You may also want to incorporate more design elements into your eBook to make it stand out from most boring white pdf’s. You can add background images, watermarks and headers/footers with links to your website to help with your branding.
As I have said before, all of this can be done with something like Microsoft Word, but can feel a little overwhelming, so do take a look at Designrr as it has been specifically designed to quickly create beautiful looking pdf’s from blog posts, articles and Word documents and it is very quick and easy to use.
Creating Your eBook As A PDF
Once you have finished designing and formatting you can create your pdf. This is the simplest way to publish your eBook. It’s an easy step to overlook, but extremely important that you don’t.
Exporting your eBook as a pdf will ensure that your content and format cannot be edited by other users. If you fail to convert an editable document into an uneditable one, your content can be distorted or misused by visitors. It is pretty simple nowadays to create a pdf version of an eBook. If in Word you can “save as pdf” and if you are using Designrr, that will generate the pdf for you too.
Marketing Your eBook
OK, now you have your eBook. The final part is to promote it.
After all, you’ve put a lot of time into writing, editing, and designing your eBook, but if you don’t promote it, no one will read, or even see, your eBook.
Creating a squeeze page is vital so you can send people to it and capture their email address in return for your eBook. If you are selling your eBook then you will need to create a simple sales page with a buy button linked to a payment processor such as PayPal so you can take payments.
There are many page builders out there to suit any budget. My personal favourites include Convertri and Click Funnels. They all have free trials, so you can try them out to see which works best for you.
Social media is a fast and easy way to promote your eBook and is pretty much an absolute must these days.
Take snippets and quotes from your eBook and post then on FaceBook and Twitter. Maybe create an image with a quote and post this on Instagram and Pinterest.
The possibilities are endless, only limited by your imagination.
So be creative and schedule regular posts to spark interest in your eBook. Be sure to provide a link to your eBook in these posts so viewers can easily access it.
Tip: Learn how to pin a Tweet on Twitter and then pin your eBook at the top of your Twitter profile to maximize exposure.
Tip: Learn how to pin a Tweet on Twitter and then pin your eBook at the top of your Twitter profile to maximize exposure.
OK, there you have it. A complete strategy to create an eBook super quick by using content you have already created. Writing an eBook from scratch may appear to be overwhelming, but by using content you have already created, this makes it so much easier. And by using a tool like Designrr to pimp your eBook, you are virtually guaranteed to stand out from the rest of the mundane same-looking eBooks out there.
So, get cracking and you’ll have an eBook that’s engaging, sparks conversation, and totally rocks in no time at all.
I’m sure you have heard about chatbots as they appear to be all the rage at the moment!
So, why is that?
Well, chatbots and other marketing automation tools allow modern marketers to personalize brand messaging whilst also delivering good support to prospects and customers.
These automation tools help businesses become more efficient and increase productivity without the requirement of added headcount or time, while at the same time providing an enhanced customer experience.
And now, with chatbots becoming more fluid, reliable, and human-like, a whole new array of possibilities is opening up for online marketers.
The question is how to use chatbots for marketing? Well, here are 5 top ways that you can use chatbots in your business.
1. Lead Generation And Qualification
Chatbots are generally more engaging than other methods due to the immediacy of the experience. People open messages, respond, click links, and engage with chatbots up to 10x more than with email marketing or traditional communication.
As a general rule of thumb, even skilled email marketers are lucky to get 30% of their followers to open an email when they send a message to their list of email subscribers!
Compare that to a custom-made chatbot which takes only 5 minutes to create and it becomes clear why everyone should be creating chatbots.
Even the most beginner of newbies can get a 75% or higher open rate when they get a chatbot to deliver their marketing message! And more opens or engagement means more leads, and eventually sales.
And you can also use bots to qualify leads for you!
2. Answer Basic Questions For Website Visitors
This is one of the most useful and popular ways to use bots and can take a lot of work off your hands, as well as a host of other benefits.
When visitors come to your site, they’ll want to ask questions about your products or services. If they can’t find those answers, they may leave and will probably never come back resulting in lost sales for you.
Helping your potential customers is a priority, but that can be difficult if you are a solo entrepreneur or small business.
And this is where bots can come in and really help you enhance your potential customers experience.
You can set up a bot to emulate live chat and talk with your customers. And you may be surprised that visitors actually like this experience, IF they are set up correctly.
3. Enhance The Sale Process
What if someone visits your website, engages with your chatbot, but then leaves without making a purchase?
You can use that interaction via the chatbot and perhaps follow up with a special offer or discount email to try to persuade your prospect to come back and buy!
It’s no secret that customers love personalization across the board, so, if you’re not providing that customized experience, you could be losing out to your competitors.
It’s a lot easier than it seems to use bots for personalization. You can use questions and quizzes to gather data about your prospects, and then use that data to communicate information and offers that are relevant to them.
Make no mistake, a little personalisation goes a long way!
And FB Messenger bots, in particular, really shine in this regard. If you want to learn to take advantage of Messenger bots, take a look at a course called Destiny by JayKay Dowdall, probably the best and most affordable course on Messenger bots available.
5. Improved Customer Loyalty
If you implement and use chatbots along with your email marketing via your autoresponder, this can have a number of positive effects, including a noticeable improvement in customer loyalty.
Imagine how your customers will feel if you were able to provide 24/7 support, respond to their Facebook comments immediately, send them follow-up emails with incentives, and offer them quick, convenient answers to questions whenever they stop by your website.
OK, there you have 5 ways to use chatbots in your marketing for 2019 and beyond. Which one will you start with?
And don’t forget that if you want to learn how to set up and succeed with FB Messenger bots, then take a look at Destiny (you won’t regret it)!
There is a ton of marketing advice online about niching things down until you get to a small, fanatical group of people who will buy anything and everything in that niche.
And this is great advice – I offer it myself and follow it all the time.
But… you know how I like to be contrary. Sort of like, if everyone is selling stock, I’m buying. If they’re buying, I’m selling.
For example,… how many people like to eat good food? Or see movies? Or drive cars? LOTS of people.
So I got to thinking… what if you made an offer that appealed to a ton of people?
For example, how to take vacations for free.
This isn’t anything sketchy – it really is possible to take free vacations. In fact, there are several different methods of doing it.
So, I advertise this free offer: “How to take vacations for free.”
And then I bill myself to my new subscribers (using a pen name) as the guy that will hook them up with really great free stuff, like the free vacations info.
In fact, if they liked that one, they will LOVE what I have coming up, so watch your email…you get the idea.
Then I send them free offers.
For example, a free report or video on how to get all the dates they want.
They opt-in to a new list to get that report or video, and now I have a targeted list of people who want dating info.
Generally, every offer I make is going to be directly tied into an affiliate product such as a Clickbank product.
They get the free report or video, and at the end of it I make a soft sell for the Clickbank product.
I also offer a free bonus if they buy the product. All they have to do is email me their Clickbank receipt, and I send the bonus. This way I can also separate my buyers from my prospects.
As I get these segmented lists, I continue to send them free offers that lead to paid offers.
And I make bank, all because I start out attracting as many people as possible and then segmented them down by interest.
Now then, you might be wondering how this is better than simply targeting a small niche in the first place.
Frankly, I don’t know if it’s better, but it is different, and it does work. And it allows me to build several lists simultaneously from the same main traffic source.
One person can be on several of my segmented lists, after all. For example, they’re interested in vacations, dating and dieting – three different lists, three opportunities to sell them products.
Using this method, it’s very easy to build a large list quickly. And if I want to immediately profit, I offer a one-time offer after they get the initial freebie.
The real payoff is when I start segmenting into smaller, more targeted lists.
And of course, it’s nice to have (for example) 10 lists in 10 different niches, because now I have 10 different profit centers, all coming from the same initial source.
Tell them what to do, for example, but not how to do it. The “how to” is in the paid product.
Or tell them the difficult method to accomplish something, and then offer the easy method as a paid product.
And you don’t have to create any products yourself – just use the ones on Clickbank. But you might be creating short free reports or videos, which of course you can always outsource.
However, it is always worth making the effort to create your own products too and then you can have affiliates promoting YOUR stuff!!
Fortunately, it isn’t too difficult to add a product to Clickbank once you have created it, but you don’t have to work it all out for yourself. Just pick up the Clickbank Superstar course and it will guide you step-by-step in the setup process on Clickbank. Cool, eh?
You can take a look at Clickbank Superstar here: warr.us/CBStar
One last shortcut: A lot of affiliate offers will start out with a free report or video. Make a deal with the product owner to get that report or video in the hands of your readers yourself. That way you’re using their freebie to segment your list, and the affiliate product owner is still making sales.
So, just do what McDonald’s do and “Go Large” and you may just be surprised at the results!
If you’re just getting started in blogging, it’s easy to get frustrated when you don’t see immediate results. But like anything, it can take a little time to get things rolling. It’s important to be patient in the beginning, because the quickest way to fail is to give up too soon!
When it comes to successful blogging, consistency is key.
Fortunately, there are simple, yet effective ways to dramatically increase the amount of traffic, subscribers, and revenue from the start, while also decreasing the time and energy spent managing your blog.
There is no better way to stay motivated and focused than by seeing results from your hard work, and that is exactly what you’re going to experience when you follow the techniques below.
Blogging is ALL about content and you must be producing content on a regular basis. You should ideally be producing 1-2 blog posts per week, but if that is too much to begin with, then aim for at least one per month.
And make sure that this is good, high-quality content that people would be willing to pay for. This should be some of your best stuff.
It goes without saying then, that regardless of your niche, you’ll want to write content that solves a problem and helps your reader achieve their goals.
When creating content for your blog, you want to focus on 2 things:
Every post on your website should do one or both of these things.
If you are writing how-to style posts that provides readers with a step-by-step process to completing a task, or accomplishing a goal, you are educating. If you write a blog post that offers insight such as a personal story of success, case studies, or motivational-style posts, you’re empowering your audience.
Another thing to consider when writing content for your blog is to focus on evergreen content. That way the content you post today should still be relevant months from now because it doesn’t become outdated quickly. This will cut down on the time you spend rewriting or revising content and prevent you from having to remove content that no longer provides value.
Start by jotting down links to the top 10 authority blogs in your niche market, and then spend a bit of time evaluating the type of content they are offering, especially posts that have a high level of engagement.
Look for things like:
- Commonly asked questions posted by your target audience.
- Posts with a high number of comments or likes.
- Posts with the highest number of social shares.
High quality, informative and unique content is the key to your blog’s success. It’s what forms the foundation for your entire business, but it also is the driving force behind turning that traffic into subscribers.
Focus on building high quality content pages on your blog before you do anything else. You should aim to have 4-5 pillar posts before you start to drive traffic to your site. That will give your visitor’s enough reason to return to your site and to leave a positive impression in the mind of your target audience.
When it comes to the length of your content, search engines prefer longer blog posts that provide informative, original content, so try to write posts that are at least 1000-1500 words in length.
Think this is difficult to do?
It’s really not. Start out by creating an outline for every post and then add in images, bullet points and sub-headers that break up the content into digestible sections and keep readers glued to the page.
Whenever possible, try to write how-to or step-by-step style posts. Not only are they easier to write, but they’ll provide actionable information that your readers will love. Lists are another quick and easy way to produce a high value post that will help your readers.
Don’t be afraid to link to other bloggers! Not only is this a great way to provide additional value by guiding your readers to other resources that may help them, but it’ll make it easier for you get on the radar of authority bloggers in your niche market.
The goal is to impress your readers so much that they return to your site again and again because they know you provide value, and are a reliable source of information.
If you don’t want to solely rely on organic traffic, you can easily use some paid advertising (best via Facebook or Google Ads) to drive people to your best blog posts.
If you are doing this, then you definitely want a call-to-action on the blog post in question. In fact, I would go as far to suggest that ALL your blog posts should have some call-to-action in them. This could be to sign up for updates, go to a squeeze page or sales page, or to click on affiliate links in your post.
Get your content marketing plan right and you can make a serious amount of money by producing high-quality, high-value content that really solves a problem for your audience, and by adding a good call-to action, you can grow your subscriber list and monetize your hard work.
Start your content marketing plan today and see what happens; hopefully you will be very pleasantly surprised.
In the next post, we will look at choosing your primary traffic source, so until then…