Niche Research

Niche Marketing Tips For Affiliate Marketers

Niche Marketing Tips For Affiliate Marketers

Niche Marketing Tips For Affiliate Marketers

Every marketer worth his or her salt knows what the most popular niches are – weight loss, pet care, making money online, survival, baby care, etc. are extremely profitable niches with billions of dollars being spent yearly.

These astronomical sums are enough to make many affiliates salivate and want to take a bite out of this pie by promoting products through their affiliate links and this can be a very lucrative affiliate marketing strategy.

Niching Down

While you can make money in these niches, it’s imperative that you niche down to a level that you can compete in. For example, weight loss is just too competitive.

As an affiliate, you’ll struggle to go up against the big boys who have lots of money to spend on building websites, advertising and more.

In some cases, it’ll be next to impossible. But what if you targeted women’s weight loss? Now the market is smaller but it’s still too tough.

What if you niched down further and targeted weight loss for women above 40 who have diabetes? Now, you’re talking! This sub-niche will be much more manageable to target, and you’ll be able to find long tail keywords that you can optimize your blog posts for.

It’s be easier to rank for the low hanging fruit and your marketing efforts will be much more streamlined. The truth of the matter is that the same products that are marketed to the general weight loss crowd will also work with the audience in the sub-niche.

It all comes down to how you slant your content and show that the products will help the reader. If you can do that, your readers will become buyers.

Questions To Ask

Before even picking a niche, you’ll need to plan your attack. Is the competition manageable or is it beyond you? Are there products to promote? Will you be able to find places where you can drive traffic from?

All of these are very important questions that you need to ask yourself before diving into a niche. Jumping in blindly will mean wasting time and effort on a niche that’s either unprofitable or too competitive.

You’ll also need to search on Google to see what sites show up for the keywords you’re targeting.

Are there any affiliate sites? If there are, you have as good a chance as them of ranking. How optimized are their sites? Could you do better than them?

What’s their traffic like? Are there ads being displayed on their sites? What products are they promoting?

All these questions are market research that you should be doing before you even get started with your niche sites. By getting answers to them, you’ll be able to formulate a marketing strategy that will give you your best chance at succeeding in the fastest possible time.

Strategizing For Success

Take notes while doing your research for easy reference. Do not rely on your memory. Try to bulk your tasks. For example, when looking for affiliate products to promote, find as many as you can at one time.

If you’re doing keyword research, spend a day or two compiling as many keywords that you could rank for. By batching your tasks, you’ll be much more productive in the long run. Once you get started, you’ll have everything you need at your fingertips.

Study your niche before you start your affiliate marketing in it. The extra time you spend beforehand will give you a much better picture of how to proceed or if you even should. This is something all experienced affiliates do. Now you know it too. So, do it.

Niching down is just one of a number of affiliate marketing strategies, but do you really understand what affiliate marketing is all about on a basic level?

 Understanding Affiliate Marketing To Succeed At It

On the surface, affiliate marketing looks like a very simple concept. You find a product for sale and you recommend it to others who might buy it. In return, you get a percentage of the sale as a commission because you’re associated with it. It’s so simple.

Just like how it is with insurance agents, door to door salesmen and real estate brokers. Affiliate marketing is all about sales and commissions.

But here’s something you should know – simple and easy are two different things.

Trust

When you’re selling online, in most cases, you’re not face to face with the prospect. The human element has been removed from the equation. Visitors to your site can leave with a click of the mouse.

Someone who doesn’t like your email can delete it and unsubscribe in seconds. Selling online while highly profitable, is a slightly different ballgame.

For starters, people come online looking for information or to be entertained. In other words, they’re looking for ‘infotainment’… and even if you’re in a niche like gardening, golf or woodworking, the same rule applies.

Your content not only needs to help the reader, but it must hold their attention… and guess what? Social media sites, instant notifications and a short attention span are all waiting to rob you of that sale.

Door to door salesmen never had it this tough. There is much more rejection online. The only difference is that it’s not so obvious.

So, always make your content relevant, entertaining and useful. The goal is to get the reader to trust you. Use whatever it takes from infographics to videos to pictures of the product, etc. to remove all mental obstacles from the buyers’ minds and show how useful the product can be for solving their problems… and be subtle about it.

Traffic

The next thing you should know is that unlike real-life sales where the prospect comes to your store or you can go knocking on doors prospecting, when it comes to online marketing, things are a little different.

Building a website alone doesn’t automatically mean that you’ll get floods of traffic. You may not get any for years. To sell online, you need to go and GET traffic. It’s all about ‘getting’ and not sitting around waiting.

You’ll need to drive traffic on your own by using free or paid methods. So, you must learn a few traffic generation techniques and take action.

Tracking

When running an online business, you must track your results. Does your site have visitors? Do your products convert? Where is most of your traffic coming from?

Are your emails being opened? Which pages on your site see the most traffic? Which ads are performing well and which need to be shut down?

As you can see, there are many variables involved and by tracking your results, you’ll know where to multiply your efforts and scale up… and where your efforts are yielding no fruit.

You’ll also know where you’re not performing as well as you should and be able to remedy the problem. You’ll never know this if you don’t track.

So, remember the 3 T’s of affiliate marketing. Trust, traffic and tracking. If you follow these T’s to a T, you’ll succeed at affiliate marketing in record time.

If you want to know more affiliate marketing, then check out the featured resource below for a free Affiliate Marketing Machine report which complements this post perfectly; download, read it and take action 😊

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What To Look At When Conducting Market Research

What To Look At When Conducting Market Research

What To Look At When Conducting Market Research

Market research is a critical part of your business and is often overlooked because it can be tedious. But you are seriously hampering your business growth if you don’t do this in the beginning.

When you’re conducting niche research, it’s important to be aware of what you’re looking at and looking for.

The more you’re ready in advance before you start your research, the more likely it is that your research will be accurate.

Define Your Problem

When you start conducting market research, you need to first define the problem and identify the objective of the research that you’re trying to accomplish.

Knowing these things in advance will be helpful.

You need to know what your market wants, not what they need.

Use Google for quick niche keyword research to see what problems people are searching for and how your product or service can provide the solution.

Design The Project First

Think about all the questions you may have and how you’ll get the answers. Some you’ll be able to get via primary research, others via secondary research.

Will you use a focus group, a survey or something else?

Having a vision of where you want to end up is a big part of planning your research. Are you researching potential customers or potential competition, or the market in general?

Know What Question You’re Trying To Answer

When you start researching, you need to have a list prepared of the questions you want to answer before you even start.

This is going to help direct the research that you do.

Look For Official Sources

The best thing to do is to look for government data, trade publication data, and industry data from reputable sources.

Your sources are the most important aspect of your information because they will determine whether or not your research is accurate.

Start With Secondary Market Research

It seems strange, but the best research to start with is secondary research which is research that’s already been conducted.

Secondary research uses information that is organized by outside source like government agencies, media, chambers of commerce etc. and is readily available to you.

Find out what answers you can get from other people’s work first. Then you can use those results to inform your primary research.

End With Primary Market Research

After you’ve done your secondary research, it’s easier to design your primary research in a way that will get the best results.

The results you need will depend on the questions you have so far.

Primary market research is a process, where you get in touch with the end consumers and carry out relevant studies to collect data. This data can be qualitative or quantitative.

There are 2 types of information that you can collect: either exploratory or specific.

Exploratory information is rather general and open-ended, whereas specific information is more targeted and used to solve the problems highlighted from your exploratory research.

Collect And Combine The Information

Once you’ve collected all the information you need in the methods you’ve chosen, you need to put it all together and combine it.

A lot of market research is both creative and scientific, and it’s best to use both.

You don’t want the research to be stifled.

Analyze And Present

As you conduct your research, always remember and keep in mind what you are looking for as the end result.

How you plan to use the information matters a great deal. Is it going to be used internally or externally?

When you conduct market research you need to know what to look for, and the way that starts is that you know what you want the end result to be.

You know what questions the research will answer and how you’ll use it.

Now let’s move onto some of the tools you can use for market research.

Tools To Help You With Your Market Research

When you start conducting market research, you’ll need to collect a few tools of the trade. Thankfully, today there are so many automated tools to help you conduct market research like a pro at very little cost, and in some cases even free.

  1. Typeform.com – This is a beautiful form creator that you can use to collect information from your audience in an easy way and post them right on your social media accounts. There is a free and paid version. It shows only one question at a time, which can help encourage your audience to finish. You can even accept payments via your forms if you want them to sign up for something after finishing your survey.
  2. Survey Monkey – This can be used free, or you can upgrade it to get more features. But, you can do a good survey with the free version for up to ten questions and 100 respondents. So, if your audience is small you can get a good enough sample with the free version. There are wonderful analytic features with this software.
  3. HeatMap Tracker – If you want to know what your audience is doing and looking at when they use your website, this is a great type of software to help you know how to improve your online real-estate and get the best engagement from your visitors.
  4. Facebook Insights – Included with your Facebook business page, you can use their Insights tool for free. It will tell you the demographics of your viewers, the breakdown of your audience by interest, and much more.
  5. Active Campaign – Your good old autoresponder service can be used to deliver any survey, questionnaire, or request for interviews to your audience. If you don’t yet have an email list, take some time to build one, because having an active email list will help you with your market research exponentially.
  6. Google Trends – You can use Google Trends to help you explore what is going on in your market over time. Use that info to create custom infographics, which can help you understand the information that you’ve researched.
  7. US Census Bureau – Using the information you can find via the US Census Bureau is the best way to find secondary data which can help you figure out where to find the audience to collect primary data.
  8. Personapp – You’ve heard that you should create personas that represent your target audience, and this app will help you do it even better, using real life stats. Being able to visualize your audience can help immensely.

Conducting marketing research is very important for the future of any business, because it’s the only real way to know for sure what your audience wants and needs.

If you’re not sure who they are, you can’t be sure about what they want. Doing market research will answer all of those questions for you. Using the right tools will make it easy to do.

If you want to know more about increasing conversions in your business, check out the featured resource below to grab a free report which will teach you how to boost your conversion rate. Download, read it, and take action 🙂

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profitable niche

7 Tips For Choosing A Profitable Niche

profitable niche

There are thousands and thousands of niches out there and picking one to blog about can be overwhelming to a beginner.

  • Do you choose a niche you’re passionate about?
  • What if you’re passionate about minimalism? How will you sell anything?
  • How can I be sure my niche is profitable?

These are just some of the many questions that many beginners have. Choosing a niche is not rocket science. There are just a few simple criteria to meet and you’ll be able to spot a good niche within 15 minutes or so.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

It’s imperative that you pick a niche that’s profitable if you want your blog to make money. You can’t turn a donkey into a racehorse… and you can’t turn a losing niche into a winner.

1. Is There Money Being Made In Your Niche?

profitable niche

This is the first and most important point to consider. For example, if you’re planning to blog about model airplanes, your first step will be to do a Google search for your main keywords and see if there are other bloggers in the niche and if they’re selling/promoting products. If you see competition, that’s a good sign.

Secondly, you’ll need to check if there are products to sell in your niche. In this case, it may be model airplane sets, magazines, acrylic paints, etc. The more products you have to sell, the better – and the more variations the product has, the higher the chances it’s a profitable niche.

Thirdly, you should analyze if the products in the niche are actually selling well. There are several niches with products that don’t sell well. Visit Amazon.com and do a search for the popular products in your niche.

Look at the number of reviews and you’ll get an idea of the quantity of merchandise being sold, and you can ascertain the profitability and viability of the niche.

2. Do The Niche/Products Solve A Problem?

profitable niche

Generally, if the niche revolves around solving a pressing problem, you can bet that it will be profitable. The ‘make money online’ niche and sub-niches are highly profitable because millions of people have a NEED for more money in their life.

The ‘get your ex back’ niche is very popular because jilted lovers are in pain and will do anything to salve their broken heart.

The same applies to the health niche. In fact, the health niche is the most popular niche of the lot, because when one is in discomfort, they’ll willingly pay to end their pain/discomfort. Weight loss, migraines, back pain, teeth whitening, etc. are very profitable niches because people have problems that need solving.

3. Is The Niche A Sub-Niche Of A Bigger Market?

profitable niche

Ideally, you should pick a niche that’s a sub-niche of a huge market. For example, picking a niche such as ‘keto diet for weight loss’ will allow you to niche down and dominate the niche… and after that, you still have room to grow.

You can promote fitness programs such as yoga courses, resistance training programs, etc. The people who want to lose weight with keto will be interested in exercise too.

So, your blog has room to grow in future. A micro-niche might be easy to dominate but will not have potential for growth.

4. Pricing

niche marketing

The price of the products you’ll be promoting and selling will indicate potential profitability.

The higher the prices of the products in your niche, the more money you’ll make from sales and commissions.

Many people tend to be afraid of pricing products too high, but you don’t want to undervalue your products so don’t be afraid to experiment at different price points; you may be pleasantly surprised at the results.

5. Keyword Competition

niche marketing

When choosing a niche, it’s a good idea to do some keyword research and analyze the competition.

Using a keyword tool such as Ahrefs will give you an understanding of the lay of the land and whether you can beat the competitors.

If there are lots of keyword opportunities and the criteria mentioned in the earlier points are met, this could be a profitable niche.

If authority sites are dominating the search rankings, you might want to niche down further or just find another niche.

6. Trends

niche marketing strategy

It would be a good idea to check on the trends of the niche. Some niches are flash in the pan trends that crash fast once the fad dies. Think Pokemon Go and fidget spinners. There was massive demand for a while… and now, it’s crickets.

Choose a niche that’s stable, evergreen and if possible, trending upwards. 

Anything to do with wealth, health and attracting the opposite sex are good places to start as they are always popular and trending in the news, social media etc.

7. Can You Drive Traffic?

niche marketing strategy

Last but not least, are you able to locate your target audience? This is very important because you’ll need to drive traffic to your blog. If you can’t find your audience or they don’t hang out online, you’ll have a major problem here.

Check if there are other websites, forums, Facebook groups, Pinterest boards, Instagram accounts, YouTube channels, etc. dedicated to your niche. These are all possible avenues for you to siphon traffic from in future.

Are there others advertising in your niche?

If you see other companies advertising for products in your niche, that’s a sign that you can reach an audience. Just pay attention to the longevity of the ad. Some ads are here today and gone tomorrow because the advertisers lost money. So, you’ll want to look for winning ads that stand the test of time.

These 7 criteria are easy enough to check for and will give you an excellent idea if the niche you’re looking at is worth getting into. Once you’ve determined the profitability of the niche, you’ll just need to get started and keep going. Don’t hesitate and brainstorm for too long. Action is the key to success.

“If you want to learn to swim, jump into the water.” – Bruce Lee

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Niche Marketing

Niche Marketing: Become An Expert And Master Your Niche

Niche Marketing

Think you’re not ‘expert’ material? Think again…

When you’re an expert, you command respect in your niche. People listen to you, they pay attention to what you say and most of all they buy your products.

Being the expert in your own niche is like writing your own ticket to freedom.

Granted, you’re never going to become “The Expert” in a massive field such as weight loss.

Niche Marketing

But niche it down to “Weight loss for new mothers” or “Weight loss for brides-to-be” or Weight loss for video gamers,” and you can indeed become the expert in your niche.

I was reading Russell Brunson’s new book, “Expert Secrets,” and it starts out by giving some examples of just how easy it is to become an expert.

When Russell was in college, he tried internet marketing but failed. Then on spring break when he was bored out of his mind, he and a friend decided to build a potato gun.

The thing was, they didn’t know HOW to build a potato gun. It just sounded like fun. So, they started doing some research.

They discovered things like the correct barrel-to-chamber volume ratio, the right propellants to use, the correct pressure for the pipes, how NOT to blow themselves up and a whole lot more.

Armed with this information, they went to the store and bought their supplies. Then they spent the next few days building the gun, finding a place to shoot it and yes, shooting the gun itself.

They had a great time, and when Russell was in school the next week listening to the professor drone on, he thought about how he’d rather be shooting his potato gun. Then he wondered if there weren’t other people who would rather be shooting a potato gun as well.

Russell checked, and sure enough: the previous month there had been 18,000 searches for the term, ‘potato gun plans.’

Niche Marketing

Russell talked his friend into creating a DVD on how to source the items needed for building a potato gun, and how to build the gun itself.

Then he sold this DVD online. While he didn’t make a fortune, he did earn enough to get excited about online marketing and his new career was born.

Notice in the above scenario what Russell did to become an expert. He picked a topic he was interested in, researched it, experimented and did his own work, and then created a video.

Not exactly hard work, was it?

Russell gives a few more examples of people who became ‘experts’ in the same manner:

Jacob Hiller always wanted to dunk a basketball, but he was lousy at it. So he started doing research to discover techniques to improve his ability to jump. Every time he found a technique that worked, he made a video.

At first nobody was paying attention, but after awhile he had 100 followers, then 1,000 followers, and pretty soon he had 10,000 followers.

So he made a product and built a company that makes millions of dollars teaching people how to jump. Crazy, but true.

Jermaine Griggs had trouble reading sheet music, so learned to play piano by ear. Now he makes millions teaching others to do the same.

Liz Benny was an excellent social media manager, but it wasn’t until she began teaching others what she knew that she started making millions.

Robert G. Allen once said that he made millions doing real estate deals, but he made hundreds of millions of dollars teaching real estate.

Think of that – he made MILLIONS doing real estate deals, but he made HUNDREDS of millions teaching others what he learned.

Are you an expert at something that other people want to learn? Then as Russell says, you are just one funnel away from making millions.

But maybe you don’t have an expertise yet – that’s okay. As you can see from the above examples, every one of these folks learned to be an expert first and then built their business teaching others to do what they did.

Niche Marketing

Even Russell wasn’t born an internet marketing guru. He studied and practiced and worked to become what he is today.

And the same goes for me and every single expert making 7 figures on the internet.

One last thing – you might already be an expert, but you’ve got a voice inside your head saying, “Who am I to teach others? I’m nobody special.”

You are indeed special but you just don’t know it yet.

What you know comes easy to you because precisely because you’ve studied and practiced.

Yet to most people, what you know seems like something very difficult.

They need your help.

They WANT your help.

So ask yourself this question: Who are you to deny them the help they need and want?

Think about all the people you can help with your skill. By focusing not on the money you’ll earn, but instead focusing on helping others, you can build a 7-figure business you can feel great about.

And by the way, you can purchase Russell’s book, “Expert Secrets,” here.

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Niche Markets

How To Find A Niche Market

If you are a new online entrepreneur, picking the right niche can be the most intimidating part of the entire business model building process.

If you get this wrong you could be setting yourself up for a disaster where you don’t earn money, you don’t enjoy the work, and you waste an incredible amount of time putting effort into something that won’t pay off.

So it’s vital that you understand the correct elements of picking a niche that pairs passion and profits. There are very few marketers who come into this business without the goal of pursuing their passion.

But you hear so much stuff online about money that sometimes, it seems like passion takes a backseat so that you can focus on money and take the financial pressure off.

“Someday,” you think, “I’ll make enough money at this that I can then do something I love.”

Why wait?

You can start off on the right foot from the very beginning and not have to start all over again one day with a new niche and a new dream.

There are 4 steps to picking a profitable niche market and we’re going to go through them in this post.

Just to be honest; It does require some research, but have fun with this! Don’t do it all in one sitting – let your mind take time to savor the possibilities and engulf you in daydreaming about where all you might take these options.

Step 1 – Brainstorm Ideas

How To Find A Niche Market

The best way to get started is to just do a quick and easy brainstorming session. Now is not the time to sort through and analyze your niches – just get them out of your head and jot them down randomly – we’ll weed out the ones that aren’t a good fit later.

Start by looking at niches you already know you like. For instance, you might like:

  • Playing video games
  • Gardening
  • Playing golf
  • Making your own jewelry
  • Cooking
  • Playing guitar…etc.

All of those are potential niches based on what you know you already enjoy doing. Forget about whether or not you’re an expert – just jot down current passions.

Next, consider what you’ve always wanted to learn but don’t know. For example:

  • You’ve always wanted to learn better photography
  • You’ve always wished you knew how to crochet
  • You find yourself drawn to the idea of living a sustainable lifestyle

All of those “I wish I knew” topics are potential niche markets for you.

Sometimes, you can build a profitable niche based on experiences that you’ve had in life, such as:

  • Surviving a troubled relationship
  • Enduring a major health crisis
  • Flipping a real estate property for a profit

Or, maybe you know someone else who is going through something – it doesn’t have to be directly related to you. For example,

  • Maybe your neighbor is dealing with infertility
  • You have a good friend who can’t figure out how to meet the right woman
  • A sibling of yours suffers from panic and anxiety attacks

As you can see, there are niche markets all around you. Once you start training yourself to look for them, you start to see a world full of possibilities.

Don’t worry about lacking expertise. Some of the best blogs and leaders are those who track their journey from the very beginning. Sometimes, for an audience, it can be intimidating learning from an expert.

It feels safer and more relaxed learning from someone who knows what you’re going through and who can empathize with you easily. Even if you’re not going through the exact same thing, understand why there’s no such thing as saturation…

People like learning from multiple sources! You have a unique style and personality from other leaders in that niche. When people learn and search for solutions, they typically look in several places, not just one.

Step 2 – Research Already Thriving Niches

Niche Marketing

Another way you can come up with profitable niche markets is to see what’s being talked about by the media and bought in the marketplaces. This is easy because the research has basically been done, it’s  just waiting for you to discover it.

Magazine covers at the grocery store can show you a wealth of information.  So for example – if you picked up the latest copy of Woman’s World (or even just glanced at the cover on the newsstand), you may see the following topics being covered:

  • Juicing for pain
  • Food for Alzheimer’s prevention
  • Inflammation and weight gain
  • Diabetes
  • Allergies
  • High blood pressure
  • End cravings while dieting
  • Anti aging tea
  • Stress relief
  • Body makeovers
  • Success tips

Those are a lot of niches that yes, are very narrow in some ways – such as food for Alzheimer’s – but it’s a sign that people are into the memory niche, and you can be, too. Instead of getting so specific as “juicing for pain” you could jot down “pain relief” as your niche.

News sites also provide a wonderful account of what’s being followed in the real world. Let’s take four of the top news and information sites and look at what we can find on there.

On FoxNews.com, in the health section, you may discover topics like marriage quality influencing heart disease, obesity and exercise. Under the lifestyle section, you learn about hidden costs when buying a home, the key to online successful dating, and favorite vegetarian meals for celebrities.

On CNN.com, you could learn about bitcoin as a currency, comfort food weight loss, and diabetes and dental health. You can separate these combined topics or keep them combined if you want.

On DrudgeReport.com, you might see a news story about riots or bioterror and start thinking about the prepper niche. There’s a story about electronics like tablets selling more than toys for kids. You also see a story about the price of electricity rising, so a niche about saving money or becoming self sufficient might be an idea.

On HuffingtonPost.com, you may see stories about retiring abroad, the key to creativity, in-office workouts, remembering dreams, habits of mentally healthy people, etc.

Online marketplaces can give you some insight into what sells well with consumers. You can look at top sellers at ClickBank.com, JVZoo.com, and Amazon.com to pinpoint some possible niches.

Let’s look at them one by one.

ClickBank’s marketplace shows some of the top niches as:

  • Fat loss
  • Woodworking
  • Men’s dating
  • Make money online
  • Potty training
  • Numerology

JVZoo.com’s marketplace shows some of the following topics selling well:

  • Social media mastery
  • Kindle publishing

Amazon.com is a great place to research both tangible and digital niche markets. You can go to amazon.com/bestsellers and look through each category to see what’s selling.

You can also look at hot new releases, top rated, movers and shakers and most wished for. These lists are updated hourly, so they’re as current as you can get, which will serve you well.

Click on a category and you can drill down further. Click on Books, for example and you can look in self-help. You can see that people want to know about:

  • Being an introvert
  • Marriage help
  • Success tips
  • Nutrition
  • Spirituality

After you do a quick brainstorm and some fundamental research, you might have a very healthy, long list or a short one of about 5 niche markets you could possibly get into.

Next, it’s time to cut down your list even more. Don’t be hesitant about removing niches. They’re always there if you ever want to branch out and add another income stream, but you have to start somewhere with one niche, so avoid combining them just because you don’t want to give one up – keep in mind that it’s only temporary.

Step 3 – Discard Niches That Don’t Interest You

Niche Market

As you can see, picking a good niche isn’t something you do in 10 minutes in a flash. It’s a process that you give time to if you’re serious about building a highly profitable business because it’s going to require dedication by you.

Let’s look at some reasons who you would want to weed out a niche. Go through each niche idea you have and see if any of these reasons exist.

You can’t commit to writing, talking and leading the niche day after day. Many newbies hear instructions about keyword volume and price points of available products to promote, so they pick a random niche they personally have zero interest in.

Imagine you’re a man who loves golfing, but you pick the crochet niche because some guru pointed out something about keyword volume and product availability. It happens – and the poor golf lover not only doesn’t know about crocheting, but he can’t imagine writing about it every day. This is a recipe for failure.

Another reason is that there’s not enough monetization opportunity.

You want to investigate this because you may find a niche that you are highly passionate about, but if there is no way to make money from it, then it should be dropped.

Ideally, you’ll pick a niche that provides both tangible and digital items you can promote (or create).

Examples of this are:

  • Weight loss – not only can you promote diet and exercise digital plans, but also food and weight scales, workout equipment, supplements and more.
  • Stress relief – not only can you promote digital eBooks on how to combat stress, but you can sell products like aromatherapy machines and home spa products.

One more reason why you may want to cut a niche is if it’s overly trendy. Sometimes something is such a fad that it’s a waste of time trying to build an entire business around it.

It’s much better to have an evergreen topic, like stress, than it is to build a whole site around a trend, like rubber band bracelets. That doesn’t mean you can’t create a page somewhere online to profit from trendy topics , but reserve your major efforts for topics that are going to last.

If it’s too broad, you can either eliminate it or narrow it down and see what all you can come up with for it. For example, just tackling the “diet niche” can be overwhelming.

But you might want to build a site about:

  • Dieting over 40
  • Dieting post pregnancy
  • Dieting for diabetics…etc.

Once you whittle down the niches and feel confident that you could write about or lead in this topic for the long-term and that it can easily be monetized with products, you’ll need to make a firm commitment to one (if you’re left with more than one).

Step 4 – Compare What’s Left Over

Profitable Niche Market

This is where some of the traditional guru advice comes in handy. There will be times when your passion for two topics is equal and both provide great opportunities for profits.

That’s when you turn to things like keyword search volume so that you can see how prevalent the topic is online. You want to use keyword tools to see what words and phrases people are using to find information in that niche, and how high the volume is.

You might be asking yourself, “What number am I looking for?” There is no set number. You can make a good income from volumes of 1,000 or 10,000. Should you go with a niche where there’s only 10 searches per month?

Probably not. You want to look at typical conversion rates – anywhere from 3-30% – and compare that to the price of what you’ll be selling.

So if you were promoting an average of $100 items on your site, where you earned 50% of the sale (or $50), and you saw a search volume of about 1,000 for a good keyword phrase, then even at a low 3% rate, you could expect 30 sales per month @ $50 commission, which totals $1,500.

Is that a sure thing? Of course not! You have to have everything in place for proper conversion. Online businesses aren’t a “build it and they will buy” scenario.

Reviews on Amazon can provide some insight into whether or not it’s a hot niche. It’s not just the bestseller’s list. You can look at products and tell to some degree. For example, if you start clicking on categories in Amazon, you might see something typical like coffeemakers with hundreds or thousands of reviews.

But keep clicking around and you might stumble on a niche that you didn’t realize was that popular. Click through on “chef tools” and you’ll see a comfort mat that has almost 1,000 reviews and sells for almost $60.

So that might be a niche for you, if you like cooking – not the mat, but maybe “comfort in the kitchen – for people who love the art of cooking” and everything you promote could be digital products about cooking (including ones you create) and tangible items that make things easier.

Available domains will be a factor in your decision, but please take time to play around with synonyms and phrases before you simply cross a niche off because your first domain idea is already taken.

For example, let’s say your niche will be diet for diabetics. Look for other words for diet, such as food, nutrition, diet plans, eating, meals, etc. Diabetics can be used as diabetes, too.

So you begin mixing and matching. You might try:

  • DietForDiabetics.com – available at auction for over $1k
  • FoodForDiabetics.com – taken
  • NutritionForDiabetics.com – available at auction for over $3k
  • EatingForDiabetics.com – available at the regular price
  • DietPlansForDiabetics.com – taken
  • MealsForDiabetics.com – taken

Then go through and switch diabetics to diabetes and see what you get there. Or switch words around:

  • DiabeticDiets.com
  • DiabeticNutrition.com
  • DiabeticFood.com
  • DiabeticEating.com
  • DiabeticDietPlans.com
  • DiabeticMeals.com …etc.

Do as much as you can to see what’s available and then if necessary, wait a day or two to see if any other possibilities pop into your head, such as:

  • DiabeticFoodHelp.com
  • DiabetesAndNutrition.com
  • DiabeticMealPlanner.com … and so on

If more than one of your niches meets all of the above criteria, then what do you do?

You ask yourself, “Which audience do I want to serve?”

That’s what online success is all about – rolling up your sleeves and being ready to help people – whether they’re looking for diet help, relationship tips, golf advice or health insight – they need solutions, and they’re relying on someone who cares to help them find it.

This simple requirement – where you feel empathy for your target audience and truly want to solve their problems – is where you develop a loyal fan base who will convert at the upper limit of typical conversion rates for you, instead of the bare minimum.

Remember that if you’re in a rush, you can easily choose the wrong niche, spend weeks or months trying to grow it, and still fail because it wasn’t right for you. It might be right for someone else – and this is why some people hit it big in a niche and others try it and see zero success.

Another thing you might want to do, if you’re still undecided, is spend some time looking at your competition. But only do this if you are the type who won’t succumb to intimidation, thinking, “Oh there’s already someone much better than me out there.”

Always keep in mind that people want choices. That person you’re admiring might be a great joint venture partner for you one day. But your style and voice will be unique to you, and his or her non-audience will be thrilled to find your voice out on the Internet waiting to guide them.

Plus, think about how you yourself learn. When you want to learn online marketing, do you only listen to just one person? Or do you visit a few blogs, read a few people’s responses on forums, and follow different people on social networks who inspire and educate you?

Don’t beat yourself up if you don’t pick the right niche the very first time. Even with the best research and intentions, sometimes we get into a niche and just don’t feel it’s right for us.

If this starts happening, make a decision to cut your losses and try again. Remember what it was that you didn’t like about that niche and look for the opposite in your next one.

You have to maintain a fine balance between abandoning niches at the drop of a hat just because you’re not making instant riches overnight, and wasting too much time chained to a niche that just isn’t going to work for you.

Your next step is to build a blog. As a newbie, this is one of the easiest platforms to create and rank in search engines, and it’s the perfect place to let your target audience get to know you as their new niche leader.

If you want to start building a blog the right way, take a look at this amazing training that shows you how to build a blog the right way and how to build a list and monetize it. It is called Rapid Blogging Blueprint and consists of a training manual and over 3 hours of over-the-shoulder training and you can find out more here: warr.ws/RBB

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