Sales Funnels

7 Digital Product Creation Tips For Online Marketers

7 Digital Product Creation Tips For Online Marketers

7 Digital Product Creation Tips For Online Marketers

Anyone who’s been trying to make money online for more than 2 minutes would have heard this line repeated ad nauseam – “You need to create your own product!!!”

Maybe 2 minutes is an exaggeration, but you get the idea.

Most marketers worth their salt know that there’s good money to be made by creating and selling their own digital products. Affiliate marketing is good, but owning and selling your own products is even better.

If you’re competent at traffic generation, you’ll get to keep 100 percent of the profits from the sales you generate. You can also recruit affiliates to promote your products and expand your market share while skyrocketing your income.

Once you’ve mastered product creation, the possibilities are endless when it comes to boosting your online income. As good as this sounds, there are a few fundamentals that must be in place for you to succeed at digital product creation.

Is There A Market For Your Product?

This is without a doubt the most important factor of the lot. While creativity is a marvelous trait to have, trying to invent a new digital product that sells like hot cakes is infinitely more difficult than improving upon existing ones.

The case of not reinventing the wheel holds true here, and the key to succeeding with your digital product is to see what’s currently popular and selling well – and emulate these winning products.

You’ll create a similar product which addresses the same topic, but from a different angle. This is where your creativity needs to shine.

You MUST have a unique selling proposition (USP) that makes your product stand above the unwashed masses of products that litter the marketplace.

Both Nike and Puma sell athletic shoes, but the former tells you to “Just do it!” with a swoosh symbol, while the latter is the only major sports manufacturing company on the planet with no slogan but lets the logo of the powerful leaping puma say all that’s needs to be said about the brand.

Similar products… but very different USPs.

Spend time researching and making notes on what products are selling well and think of how you can improve upon them. Then go ahead and create a better product.

Spy On Your Competitors

Watching what your competitors do will help you navigate the marketplace and understand why some vendors excel and some fail.

Study their products, USPs, sales copy, sales stats (if available) and so on. Read through the customer reviews and see where their products are lacking.

Can you create a product that bridges the crevasse of customer dissatisfaction? If you can, you’ll have people flocking to buy your product.

Niche Down

 

Once you’ve done your market research, it’ll be time to niche down and create a product for a specific topic.

So many newbies falter here and make the cardinal error of trying to create a 5000-page magnum opus that aims to fix ALL ills in that niche.

Calm down. You’re not writing a dictionary. The best way to create a digital product that sells well is to target one specific problem and provide a specific solution.

Need to lose weight? Here’s a weight loss book with a 5-step plan. Want to get build a chicken coop? Here’s a manual with 50 chicken coop plans and instructions you can use today.

Specific problems and specific solutions. That’s your secret to creating a digital product that’s not only valuable, but doesn’t overwhelm the reader either.

Create A Customer Avatar

Your digital product is not the bible. It’s not supposed to be for everyone. You must create a product that addresses a specific type of person.

You’ll need to construct a customer avatar before you start working on your product.

For example, if you’re writing a weight loss book, is it going to be for women? How old will the reader be?

Is she going to be a stay-at-home mom or a busy career woman? Will she have a lot of time to exercise or will she need quick workouts that don’t last for more than 20 minutes?

So many questions and so few answers.

What do you do?

Simple. You hang out in forums where your target market congregates. Spend time reading their questions, issues, comments, etc. This will help you to understand their problems intimately and you’ll have a finger on the pulse of your market.

Now you’re ready to create a product that speaks to them better than their best friend could.

Structuring Your Content

This is the part where you create your product. It goes without saying that you should produce the best possible product that you can. Aim for excellence, NOT perfection.

Your content should be broken down into bite-sized chunks. Your entire book shouldn’t be one long never-ending paragraph. It’s better to have shorter, ‘compartmentalized’ chapters dedicated to specific topics.

If you’re using video, it’s ideal to break down a 1-hour long video into six manageable 10-minute videos. In our noisy world, so many people have the attention span of a housefly. So, you want your content to be short enough to hold their attention, but long enough to give them the information they need.

Provide The Content In Different Formats

Times have changed. PDFs alone are not enough. Some people prefer reading. Others prefer watching videos… and many like listening to audios.

This explains why even when you purchase a book on Amazon Kindle, there’s usually an option to get the audiobook on Audible.

Provide your digital product in different formats (text, audio & videos) so that you capture as many customers as possible without inadvertently excluding any. Of course, you may choose to sell your audios and videos at a higher price.

Know Your Pricing

Last but not least, you’ll need to price your product according to what the market is willing to pay. If you overprice it, you’ll alienate most of your potential customers, and those who do buy it may feel like they’ve not gotten their money’s worth because they expect a lot more.

If you underprice it, you’ll be devaluing your product and leaving money on the table.

It’s best to look at what’s currently selling well and jot down the prices. You can then charge a similar price and occasionally offer a discount to get more attention to your offer. Everyone loves a deal.

To conclude, once you have these 7 fundamentals in place and you have a great product to sell, you’ll then need to market it well… but that’s a whole different topic for another day. For now, get the product creation basics right and it’ll be half the battle won.

If you want to know more about creating a profitable online course, check out the featured resource below for a free report; download, read it and take action 😊

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How To Write And Design A Compelling Landing Page

How To Write And Design A Compelling Landing Page

How To Write And Design A Compelling Landing Page

Whether you’re writing lead nurturing emails, drafting blog posts or shooting an ad for your YouTube channel, in order to be a successful inbound marketer, you have to be a master content creator.

Generally, when people think about landing pages they automatically jump to conversions: but there’s more to it.

Factors such as how often visitors abandon your form, which particular treatment performs better or what the bounce rate is: all these metrics boil down to how well you craft your content.

But writing a good website landing page is somewhat different from say, a blog post.

Several nuances necessitate a different approach when handling landing page copywriting and while these nuances might seem minor, they have significant impact on conversions.

And while the main point is to get the lead, you also want to redirect them immediately to a sales page with a relevant offer after signing up to try to monetise the lead as soon as possible.

So if you’re trying to find a way to create effective copy that leads to a successful “squeeze page”, consider these practices.

Work On The Headline

Your target here is to make sure the landing page refers to the place from which every visitor came.

Likewise if an ad copy drove them there, ensure the headline refers to where they came from.

Your language should match exactly, so that your visitors stay oriented and engaged. This is a crucial part of your landing page.

Clear Call To Action

Some of your options here include using hot-linked text or graphic buttons but whatever you use, make sure your visitor knows what they need to do.

A short landing page should do well with at least 2 calls to action; and 3-5 in a longer landing page. Testing headlines and copy texts will give you the best results: but you may choose to spice it up a bit.

Always write in the second person

Your visitors don’t care much about you, your company or even services and products, except as to how they benefit them. Forge a stronger connection between the reader and whatever you have to offer by speaking to them directly, and that way you’ll have successfully demonstrated the value of your offer- by showing the reader how they can benefit from it.

Write A Clear, Persuasive Message

You might be temped to showcase your creativity here, or how good you are at turning a clever phase. Keep in mind this is business, and not an art class, so you have little room to express your creative genius.

Try to think of the most direct way to say what you want, and avoid jargon or literary flair if it detracts from the essence of your message.

It’s OK To Write Long Copy But…

Your readers can and will follow long copy provided you keep presenting a solid case. But not every service or product will require the same amount of copy so adjust accordingly.

Short copy is perfect for subscription or something that doesn’t include cash commitment. Long copy is best used when closing a sale.

Get To The Point Fast

Most of your visitors are gleaning and skipping through content and you only have three seconds to get their attention before they hit the back button.

People tend to read beginnings and ends before they focus on middles so you need to find a way to position your most critical arguments in these positions.

Make it easy for them to get the message so you don’t lose leads or new reconverts.

Learn To Use Reader Keywords

What on earth is a reader keyword? Think of the words your visitor will look for- not the search engine- when they scan your page.

Readers will assume the page they landed on is related to the CTA or page they came from so you need to confirm this for them.

You may use the same phrases -or close variations- to let the reader know they’re on track.

Draft Value-Oriented Language

This is the “so what?” of your page copy. This is where you spend time convincing your visitor that the time he or she will spend filling out the form is worth it because of the offer they’ll receive.

Make it a rule to include a header on every landing page that explains a specific benefit– “If you purchase this, you will get.”– or something similar.

This way you will pinpoint the value of your offer.

Work On The Format

Good landing page has much to do with sentence structure and word choice as it does presentation.

Your copy might be decent enough but if its not visually appealing, they might lose interest with the information.

You can get over this hurdle by breaking up your copy and using headers of varying sizes, and make use of bold text, italics, checkmarks, parentheticals, etc.

Consistency

Finally, after writing and formatting your copy, go back one last time and proofread the copy.

Remember you’re trying to convince people to give you their personal information and they are not likely to do so if they find your copy riddled with errors.

Go over the grammar, spelling, accuracy, consistency and facts.

Here’s where people go wrong:

  • Using different spellings for the same words and terms
  • Losing track of uppercase and lowercase letters when writing terms such as “eBook”.
  • Messing up dates
  • Giving inaccurate data
  • Quoting the wrong sources

Test Everything

As with any aspect of landing page optimization, you need to keep testing. These tricks and tips will get you started but your work doesn’t end there: design plays a huge role in this.

Elements such as color, layout, images- these are crucial interactivity elements whose single purpose is to engage the reader at a deeper level and cause a response.

Likewise your audio and video play a major role and they all need regular testing in order to effectively merit a deeper look.

Finally, you may need to minimize the amount of clutter on your page. This means removing visual clutter, navigation bars and certain links. If you want the reader to focus on your copy, don’t give them any distractions.

Make sure your supportive visual keeps them engaged but not side-tracked. This should be enough to get you positive results consistently.

Any type of marketing funnel relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊

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How To Develop A Sales Funnel That Converts

How To Develop A Sales Funnel That Converts

How To Develop A Sales Funnel That Converts

Many new marketers come online to start their own business and can’t seem to put all of the pieces together. They have bits of knowledge about things like lead magnets and upsells, but how and when everything takes place in an orderly fashion hasn’t been laid out for them.

If this scenario describes you, or if you’d simply like a better overview of how a customer goes from that initial click-through and on through your entire marketing funnel, the sections below will paint a better picture for you.

It’s important to know that you have the ability to tailor this system to whatever best helps your customers.

You can pick and choose which elements you want to use, such as multiple one time offers or downsells, and make sure it resembles something you feel will convert best for you.

As you can see, there are a number of sales funnel stages that you can use but start simple and build it up further as you go. Funnel building should be fun, not daunting, so start with a minimum viable funnel and adjust from there; the key is to take action.

Getting The Click-Through To A Strategic Landing Page

There are millions of consumers online waiting to be presented with the right opportunities for improving their lives. As an online marketer, you can position yourself as the leader people turn to for niche information and guidance.

One of the biggest problems in getting the click-through to your strategic landing page is that most people simply forget to link to it. Instead, they are focused on getting the content out and the engagement that comes from it, and they simply forget to include the link.

Before you ever begin putting content on the Internet to build a list and get people into your digital marketing funnel, you need to work on building the type of landing page consumers will respond to.

This should not be as long as a full sales letter, but should still have compelling headlines, bulletpoints, and an offer they can’t refuse. Once your landing page is created to build a list, you will want to generate content that puts people into your funnel at that point.

Most uninformed marketers are focused on making money, so when they link out, it’s often directly to a product for people to buy. That’s short term thinking. You want to think long-term, and a funnel is how you do that.

Instead of linking to products and earning commissions or sales, you want to link to the landing page and put people on your email autoresponder list so that you can market to them for years to come.

The content you generate can be placed strategically on your blog. This is where your opt in forms can reside in the sidebar as well as beneath each blog post to get people onto your list.

You can direct readers of each post to sign up at your landing page or in one of the forms they see there. Another place you can generate a click-through to your landing page is on social media platforms.

This includes sites like Facebook, Instagram, TikTok, Pinterest, and YouTube. On some of these sites and apps, you’re only allowed one link in your bio.

Instead of sending people to your products that you were reviewing or a blog post that you wrote, simply send them directly to your landing page where an amazing freebie will be waiting for them in exchange for their contact information.

Lead Magnets That Get People On Your List

When it comes to getting people into your funnel, there’s only one way to do that. You must have an amazing and enticing offer. The fact that a lead magnet is a free gift makes it somewhat easier for people to slip into your funnel.

However, keep in mind that people are very protective over their contact information. No one wants to give their name and email address to someone who may or may not turn out to be a spammer.

There are many unethical marketers who will sell their information to others and cause them a lot of headaches. So, what kind of lead magnet can you offer that will ensure people feel very little hesitation in exchanging their details for the gift?

You must make sure more than anything that it is relevant to the niche you are leading. Just because you have a free PLR report about survival skills doesn’t mean anyone who is looking to lose weight will want that information.

It must be closely related to the topic your site is built around. It can’t just be in the same niche, either. If your site is all about the keto diet, you would be shooting yourself in the foot to offer a lead magnet about calorie counting instead.

Besides keeping the lead magnet topic relevant and closely related to your niche topic, you also want to make sure the customer feels they are getting an amazing value from you.

Just because the gift is free, doesn’t mean you should skimp on the quality. In fact, this is your chance to make a first impression. It’s imperative that you wow the customer and shock them that you are willing to hand over so much great information.

You want them to walk away with their download feeling grateful and strong in their decision to allow you to contact them in the future. You can create a lead magnet that is a short report, a full eBook, or even a video course.

Using Email Autoresponders To Grow Your Success

The customer has now opted into your list. This is where they begin the slippery slope through your funnel. It’s key that you understand how to navigate the email process so that you not only keep them on your list but convert them into paying customers as well.

One of the first things you may want to do is over deliver with the freebie gift they signed up for. Not only should the original gift be amazing, but you can surprise them with an additional gift or two that they weren’t expecting.

From there, you can contact your subscribers on a regular basis. Only you can determine how much or how little that should be. Some subscribers will never be happy with your decision.

And some will become your most loyal and dedicated followers. There will be those who complain if you email once per week and those who complain if you miss a single day of the week because they can’t get enough.

The key is to find a system that works right for you. That might be daily, and it might be a few times a week. Test the waters to see how your list responds. If you end up getting too many unsubscribes, that may be a sign that you need to either change the message in your emails or the frequency with which they go out.

You will be able to email your subscribers using a follow up system, which automatically drips content out to them on a schedule that you devise. Or you can simply send out broadcast emails whenever you feel like it that future subscribers will not have access to.

As for what types of content should go in your emails, you want to mix that up a bit. Your subscribers are there to receive helpful tips and advice first and foremost. So, you definitely want to include a non-monetized portion of the content – either periodically or in every email.

At the same time, you’re in this career partially if not fully to earn money. So, it would be foolish not to monetize the emails you send out. Once you’re ready, begin adding recommendations for products using an affiliate link.

You also want to create your own info products and begin sharing these with your subscribers. You can even give your list a better deal than others will get if you want to create a coupon or special page for them.

So, what kind of offers will you have that are sure to convince people to spend money, as opposed to simply downloading a freebie you offered them in the very beginning? You have some options.

Planning Your Front Ends, Oto’s And Downsells

The person who subscribed to your email list has already shown interest in what you have to say. Now is the time to strike while the iron is hot. You need to present them with an offer for a paid product that will present several options to them that have the potential to maximize your revenue.

You want to start with a front end product. This is the no brainer product that is priced very attractively for the consumers. It should be something that is in demand within your niche and not so overwhelming that it requires a higher price tag.

Usually, front end products are smaller and less expensive. For example, instead of selling a soup to nuts affiliate marketing course priced at $97, you might sell a $7 report on how to write a product review.

This is a cheap enough price point that it won’t present many obstacles to most of your subscribers. They will be willing to pull the trigger on the offer without hesitation. Once you have your front end created, you need to decide whether or not you will have any upsells, and if so, how many.

You will find two different schools of thought about product funnels. The first group of people believe all upgrade options are annoying and should not be presented to the customer.

The second group understands the value and importance of continuing to give a customer who was already in a buying mindset, the opportunity to add onto their cart. There are many consumers who will appreciate the opportunity to continue to get good deals on products that are related to their original purchase.

Your funnel should usually level up in pricing with every upgrade option. For example, if your front end product is a short report about writing an affiliate marketing review, your first upgrade could be a full course that teaches everything about affiliate marketing.

Your third upgrade might be a service that you provide to set up an affiliate marketing blog on their domain for $97. At any point in the funnel, the consumer can choose to decline the upgrade option.

If they purchase it, they will continue to see as many upgrades as you put in the funnel. But if they decline, you have the option to kick them out of the funnel to the download page or present what’s known as a downsell to them.

The downsell is when you offer something of a lesser value. This could be a completely different item, or it could be one of your upgrades that has certain elements extracted from it so that they don’t get everything that was in the original upgrade option.

For instance, if one of your upgrade options included 35 PLR articles and 10 product reviews for $27, then if they declined, you’re downsell might be just the 10 product reviews for $7.

You’re not making as much money as you would if they had accepted the original upgrade, but you are still adding on to the sale in its entirety. You’re giving them the option to buy a little less.

Once they have proven themselves to be paying customers, you will have the opportunity to create a follow up campaign that converts well for you. This is where the long-term income begins to materialize.

Crafting A Follow-Up Campaign That Converts

One of the most important parts of your funnel overall is your ability to cater to your subscribers again and again. This is where long-term earnings begin to mount and provide a stable income for you.

Instead of merely experiencing one time sales, you will be able to meet the needs of your subscribers and be the go to person whose recommendations they can’t pass up.

When you create your follow up email campaign, you want to make sure that you are only recommending the very best products for your audience.

Don’t spam them with too many offers from vendors or brands that fail to live up to their standards. You will lose their trust and their contact details quickly if you take that route. You want to make sure in your follow up campaign that you aren’t promoting any items that will expire.

Unless you stay on top of every email and update it over time, you may be sending out links that are broken or to products that no longer exist. Everything you promote should be evergreen in nature.

That not only includes item you promote as an affiliate for other vendors, but also your own products. If you have products that have become outdated, either take the time to update them for your buyers or remove them completely from the marketplace and stop promoting them to your subscribers.

More than anything, you still want to continue providing value to your subscribers. If all you’re doing is promoting without sharing any tips or advice, they will feel used and quickly exit your list.

Keep sharing insight, continue surprising them with gifts from time to time, and listen to their needs and create products that help them achieve their goals or eliminate their most pressing pain points.

Any type of marketing funnel relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊

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Build Sales Pitch Into Webinars

How To Build A Sales Pitch Into Your Webinars

How To Build A Sales Pitch Into Your Webinars

Are you presenting a product or service to a potential client or an audience of potential clients?

The main point of any sales presentation is to make the sale, but the focus of the presentation is the audience.

How can you accomplish both in one shot? We are going to give you a few hints in that area.

Sell, Sell, Sell!

When salesmen have quotas, the customer can become lost in the sauce. Remember door-to-door salesmen? They didn’t have PowerPoint presentations or big event halls with a stage to speak to their prospective clients.

They honed a few basic skills that made the sale for them. As a business owner or a manager for a company, knowing the importance of new business as well as the importance of client needs can translate into sales with the right formula.

Being prepared for anything (even big fat Nos) actually makes your job a lot smoother and simpler. Sometimes it isn’t what you know but how you convey what you know to your target audience.

Building Your Presentation Around Your Sales Pitch

If you want to make the sale, you need to catch the attention and emotion of the customer from the first word, picture, or slide.

* Do your homework – The key to engaging a customer is to know who they are. What do they need that your product can provide? What are their immediate needs? Who else has the potential to meet those needs? It is not inappropriate to ask a potential client or customer some questions that would help you prepare for them. But, you will have to do some digging on your own as well to get what you need.

* Know your product – What aspects of your product’s capabilities speak to the needs of the client or customer? This is how you tailor a presentation to the specific need of the audience. Choose one feature that can solve the issue they are currently having and use that as the topic of your presentation.

* Make the presentation about the customer – When you begin by discussing your company or product, the talk focuses on you. Instead, use words and imagery to show the benefits of the product to customers. It’s all about meeting their needs, not your revenue.

* Tell a story – It goes without saying that it needs to be a relevant story. Relay a time when your product was used by a past customer, and the positive outcomes. Choose a story whose outcomes are also the desires of the current audience. Show empathy towards your audience.

* Listen to the customer – Ask questions and wait for the response. Show that you are listening. Move your presentation in a direction that highlights the need expressed in their responses.

* Don’t forget the call to action – The deal is not sealed until you tell the audience what you want them to do. Some will say yes right away, and others will need time. Create a follow-up strategy to keep them interested until they say yes.

On the part of the customer, a good sales pitch will instil confidence in your ability to meet their needs.

Do’s And Don’ts Of Selling Your Products During Your Webinar

There are four P’s of marketing: Product, place, price, and promotion. Using this marketing mix will result in a much better result than just focusing on one thing.

Today, one of the ways in which you can market your business is to host webinars and a solid webinar marketing strategy should be a part of any online business.

There are a number of webinar platforms including GoToWebinar, WebinarJam, Demio and EasyWebinar and there has been a rise in popularity of Zoom webinar due to the increase in working from home.

But remember that there is a difference between promotion and marketing. Marketing encompasses all the different aspects of marketing, whereas promotion is just one aspect.

If you want to know more about using webinars, check out this free training here

Here’s how you can promote and sell your products during your webinar without making it too sales focused.

* Create a Short Informative Sign-Up Page – One way to promote products to your audience is to promote on the backend, and the way you do that is to collect email address information when your audience signs up for your webinar. Your title should be compelling and explain exactly what the webinar will provide to your audience.

* Get the Format Down for the Webinar – Your personal story should be first, no more than five or ten minutes. If you tell a story that shows how you overcame an obstacle, it will humanize you for your audience and open their hearts to your message.

Deliver useful, relevant, and actionable content for the next 20 minutes, teasing them about the offer you’ll be making to them later. Finally, offer fast action bonuses for people who act now on your offer, and don’t apologize for making the offer. You’re helping them and they deserve to hear your offer.

* Add Scarcity to Your Offer – You can’t make the offer too open ended, or people will sit on it and wait and maybe never act. Give them a time limit but include a lot of value in the offer, such as a special breakout Q & A session for fast acting buyers happening just a few days from now. That will help your audience make their decision.

* Describe the Products Completely – Proudly explain what they will get when they buy your product, including all the benefits available to them and the fast action bonuses too. This is your “sales page”, and you want to give them everything, including overcoming any objections they might have to buying.

* Send Buyers Directly to Checkout Page – When you’ve already made the offer and pitch, don’t send them to another sales page during the webinar. Instead, send them to a checkout page so that it’s faster and they will buy right then instead of reading the sales page again. You’ve already told them the benefits, they’re clicking to buy, and they want to buy. Don’t interfere with that.

* Follow Up – You’d be shocked at how many people give many webinars and do not follow up with their audience after the event. Most of your sales are likely to happen in the days after the webinar. You may have one or two who take advantage of the fast action bonuses, but you’ll have more buy after the event if you follow up.

Send a recording of the event; write up a post using the questions received during the event. Find ways to follow up and continue the conversation.

Webinars are one of the best forms of marketing that your business has ever seen. But they only work if you learn how to do them correctly, by not being afraid to make your offer in a real, genuine way to the audience. If you’ve given them a lot of great free content and whetted their appetite well enough, they’ll be relieved to get the offer.

Any type of webinar or sales presentation relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊

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6 Proven Copywriting Techniques That Work And Convert

6 Proven Copywriting Techniques That Work

6 Proven Copywriting Techniques That Work

If you’re wondering why your landing pages aren’t making you as much money as you had hoped for, you might be using common landing page copywriting techniques the wrong way.

If that’s you, read on to find out how to increase your marketing conversion rate simply and effectively.

This is not just a ‘copywriting for beginners’ post, and you aren’t going to learn how to become a world class digital copywriter in the space of a few minutes!

The best marketers are experts in direct response copywriting and there are a few tried and tested techniques that can help you to tweak your sales and landing pages to make them convert better. And isn’t that the point of so-called conversion rate marketing? To optimize conversions and thus sales.

While the six copywriting techniques we’re about to cover have been proven to work, too many marketers use them in a way that cancels out their otherwise potent conversion power.

This is a real shame because your landing page could be raking in larger profits if you only paid closer attention to how you implement these proven techniques.

The good news is that once you become aware of how badly you may be implementing these techniques, you can quickly fix them.

The key is to become aware that you’re using them the wrong way in the first place.

1: Tell A Story To Personalize Your Landing Page’s Value

Storytelling is one of the most powerful landing page copywriting techniques you can use. Not only do you pull your reader into the scenario your offer addresses, but you also create emotional urgency with your offer.

Once emotionally engaged, chances are much higher that your viewer would enter his or her email address or make a purchase.

Awesome, right?

Well, sadly, too many marketers tell stories that are simply worthless.

They are duds.

They seem too good to be true. They show extreme conditions. They simply fail to convert.

What went wrong?

The stories most marketers tell in their landing pages fail to focus on putting a human face on the problem the reader is facing.

Instead, these low converting landing pages tend to present almost ‘too good to be true’ situations.

If you want your landing page stories to convert, take the most probable circumstances faced by your target audience members and base your stories on these.

These realistic stories are more believable because more of your audience members can relate to them.

2: Use A Question As A Header Title For Your Landing Page

Questions are very powerful ‘centering’ devices because they draw your prospects attention to one central concept or a small set of concepts. Questions help narrow and define the problems and situations your offer addresses.

If a question is well-defined, it is easier to present your solution and it is easier for the prospect to see the value in your solution.

Sadly, too many marketers use a header question that has little to do with the questions their target audience members care about the most. For example, the question focuses on cost when most users are actually interested in saving time.

To fix this problem, figure out the primary concern of your target audience members and pose relevant header questions.

3: Change Your Font To Emphasize Key Points Of Your Pitch

When you’re talking to somebody, you normally change your tone of voice when you are trying to emphasize certain things. By the same token, text in bold or italics or larger, ‘special’ fonts tend to be noticed more.

The problem here is that too many marketers overuse these font changes. They use them so much that the reader is confused or reads the text like the formatting isn’t even there.

To maximize the impact of special fonts when emphasizing key points in your landing page text, make sure you use them SPARINGLY.

Keep special fonts to a minimum so when you do emphasize certain words, they truly STAND OUT.

4: Use Testimonials From Happy Customers

One of the most powerful selling tools you can use is social proof. People are more likely to buy whatever you are offering if they see that other people have had positive experiences with what you’re selling.

Pretty simple, right?

In fact, this is so simple that you’d think this would be hard to screw up.

Wrong. Marketers actually blow this all the time.

The key problem is RESTRAINT.

Steer clear of using overly positive testimonials that they look fake. People are very suspicious of overly positive testimonials. ‘Over the top’ recommendations make them skeptical.

Make sure you only use REAL testimonials on your landing page.

Real testimonials are grounded in reality. This means there’s a mix of both positive and not-so-positive elements in the testimonials.

Above all else, use testimonials from happy customers who got results that are not outliers.

Otherwise, your testimonials might seem too good to be true and won’t carry much weight with people you’re trying to convince.

5: List Out The Benefits Of What You’re Promoting

One of the most common, yet powerful, copywriting tips you’ll ever come across is to write out benefits of your product, not features.

People buy based on benefits, not features. Benefits solve their problems. Benefits are easier to understand. Features, on the other hand, tend to degenerate into so much sales talk and technical jargon.

Sadly, too many marketers list SO MANY BENEFITS, they flood their prospects with information. This data overflow leads to, you guessed it, lower conversions.

Your landing page shouldn’t read like a laundry list or check list. Instead, it should be focused on a very small set of benefits which were strategically selected to appeal to your target readers.  To figure out which benefits to focus on, ask your target audience members.

Of course, you need to cross reference this information with the landing pages of your competitors to make sure you’re operating in the right ballpark.

6: Link Your Call To Action With The End Result Your Target Customers Want

One of the most useful copywriting conversion tricks you could ever learn involves pairing a call to action to a specific benefit the reader wants.

For example, instead of relying on the tired and weak “Click Here” try using “To finally get rid of the high costs and headaches of random outsourcing, enter your email here to take your labor sourcing results to the next level!”  See the difference?

People buy because they are looking for solutions. By pairing the action you want people to take with the benefit they are looking for, you increase the likelihood they will take that action. Clear, right?

Well, marketers tend to blow this technique when they end up listing a ton of benefits with the call to action. Not only does this result in horrible run on sentences, this dilutes the conversion power of your call to action.

The reader is simply too confused to take any action at this point.

The solution?

Focus on one central benefit and pair that with the conversion action.

This is quite risky because your target audience might be looking for a number of benefits instead of just one.

This is where split testing comes in. Test different landing pages with different action-tied benefits and see which pages produce the best results with your traffic.

Don’t Be A Victim Of ‘Proven’ Landing Copywriting Techniques

Make no mistake about it, the landing page copywriting techniques we’ve just covered can turn your landing pages into quick winners.

However, you have to use them the right way. Avoid the common implementation pitfalls outlined and truly take your landing page conversion rates to the next level!

If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be further forewarned. Download, read it and take action 😊

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