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How To Use PLR Content To Grow Your Business

How To Use PLR Content To Grow Your Business

How To Use PLR Content To Grow Your Business

If you’re like most online marketers – especially info product creators – you need a whole lot of content to keep your business moving forward. Not only do you need content for your products, but you also need content for your newsletters, blogs, videos, social media accounts and more.

You need content to…

  • Build and monetize your list.
  • Generate and convert website traffic.
  • Create and deploy sellable products.
  • Increase brand awareness and loyalty.
  • Help others solve problems and reach goals.

In other words…

You need a lot of content to maximize the benefit for your audience and the profit for your business.

Creating all this content yourself is time-consuming. Outsourcing it is expensive.

So, what’s the solution? Private label rights (PLR) content.

This is content you license from others, which gives you the rights to modify the content, put your name and brand on it, and then either give it away or sell it.

So, how do you make the most of PLR content? That’s what you’re about to find out inside this article. We’ll cover all of the essential information in the following four stages…

  1. Getting A Game Plan: Deciding How, When And Where To Use PLR
  2. Gathering Materials: Finding and Evaluating High-Quality PLR
  3. Generating Content: Creating Something Unique From PLR
  4. Gaining Momentum: Making the Most of Your PLR

By the time you finish this article, you’ll know exactly how to profit from PLR as you use it to make a difference in the lives of your audience and make money for your business.

So let’s jump in…

Getting A Game Plan: Deciding How, When And Where To Use PLR

Until you realize the potential for using PLR content, you’ll be unlikely to actually use it.

In other words, you’ve got to see how PLR content can be a good fit for your business:

It’s a tool for doing what you’re already going to do faster, easier (and even) better.

Are you tracking with that?

PLR doesn’t add to your current workload; it takes from your current workload.  It gives you a shortcut for all of your content-related business-building tasks.

If you know how, when, and where to use it.

That’s what this first stage is all about.  It’s a primer that unveils foundational ways to use PLR in your business to speed up and simplify your workload without sacrificing quality.  In fact, if you choose your PLR wisely, it will actually even increase the quality of your content.

Need ideas of ways to use PLR? Keep reading…

Make A Decision First

Sometimes PLR buyers purchase PLR first (perhaps because a good deal landed in their inbox), and then they have to decide what to do with it.

That’s backwards.

Instead, what you want to do is first make the decision about how you want to use PLR and THEN look for PLR content that suits your needs.

Don’t start with someone else’s PLR; start with the needs of your business.  Otherwise, one of two things is likely to happen…

  1. You will waste your time.

If you purchase a “good deal” on PLR that doesn’t fit with your current (or soon upcoming) project, then you’ll likely get distracted away from your plan to add something else to your “to do” list.  If it doesn’t help you further down the road you plan to travel, it’s simply a detour from where you want to go.

  1. You will waste your money.

If you purchase a “good deal” on PLR that doesn’t fit with your current (or soon upcoming) project, then you’ll likely put the content aside for “future use” with every intention to do something with it later.  Only “later” oftentimes never comes at all.  The PLR becomes forgotten or outdated or un-needed.

Bottom line:  start with what you need, and then find PLR to meet your need.

Ask Yourself These Questions

As you start trying to figure out how to use PLR (by starting with your needs), ask yourself these questions:

  • What types of content do I currently create and use for my business?
  • What types of content would I like to create and use for my business?

Create a big list based on your current needs and future needs. You’ll want to focus the most on purchasing PLR content that meets your current needs.

For example, if you’re already blogging a few times per week and posting on social media daily, then purchase content for these purposes.

NOTE: If you plan to start doing something new (i.e. blogging) in a few months, then wait until that time to look for appropriate PLR.

Think short-term rather than long-term.

Now let’s start looking at the different ways to use PLR content…

Create Paid Products

You can create just about any type of paid product out of PLR content. The key here is to look for large packages of content – that way, you can create an entire sales funnel out of the content. Your sales funnel might include:

  • FREE: A free “lead magnet” to get people onto your mailing list.
  • FRONTEND: A low-cost, high value “tripwire” to turn subscribers into buyers.
  • FOUNDATIONAL: A “core offer” that is premium-priced to increase revenue.
  • FINISHING: At least one “backend offer” to get repeat customers.

You can even purchase multiple large packages of content to create multiple sales funnels quickly and easily.

TIP:  Look for one or two PLR providers whose content you really like and stick with purchasing from them.  This way the content will be consistent and will require few tweaks to seamlessly fit together in style, format, and quality.

The more offers (free, frontend, foundational, finishing) you have built into your business, the better.

This gives you…

  1. More opportunities to give benefit to your audience.
  2. More opportunities to generate profit for your business.

Buying PLR is an instant way to supply the content for these various types of products to insert into your sales funnels.

Gathering Materials: Finding And Evaluating High-Quality PLR

At this point, you may be getting excited about all the different ways you can use PLR. But before you start using PLR, you need to obtain that PLR.

Next step…

Find potential sources of PLR, and then evaluate the content to be sure you’re getting high-quality materials from a reputable vendor.

Read on to find out how to do it…

Five Ways To Find PLR

There are a variety of ways and places to find PLR, including:

  • Run a Google search to find PLR in your niche. (i.e., “travel PLR”)
  • Ask your colleagues for recommendations.
  • Request recommendations on business and marketing groups/forums.
  • See if your general network has any recommendations.
  • Go directly to any known PLR vendors in your niche.

NOTE:  Your Google searches should include your niche keywords (such as “dog training”) alongside:  PLR, PLR content, Private label rights, private label rights content, PLR eBooks, PLR reports, PLR articles, PLR courses, best PLR, PLR sellers, PLR vendors and so forth.

Check The License

Before you even think about purchasing PLR content, read the license carefully to be sure you can use the content in the way you want to use it.

Don’t assume that everyone’s definition of PLR is the same.  Because it is most assuredly not the same.

  1. There are varying definitions of PLR licensing.
  2. There are varying permissions for PLR licensing.
  3. There are varying restrictions for PLR licensing.

Read each term of the license to be sure of what you can and cannot do with the content.  Choose only the PLR that will meet your needs by allowing you to use the content in the way you intend.

Determine How Much Tweaking Is Needed

As you’ll discover later in this guide, you can and should tweak PLR content to make it unique.

However, what you don’t want to do is purchase PLR content that requires a lot of tweaking up front just to make it usable.

As such, ask yourself these questions:

  • Is the content evergreen? In other words, will the content be relevant for an extended period of time (so you can use get long-term usage from it)?

For example, if the content makes references that date it, you’ll likely want to tweak it to make it evergreen.

  • Does the content refer to the vendor or someone else? Sometimes marketers sell a product for a while, and then they sell the PLR to the content. And sometimes the content refers to the person who created it (e.g., When I started the XYZ website…”). Again, you’ll need to tweak it to remove those references.

Sidebar:  As long as there are just a few of these references, it’s an easy fix when you edit.  What you want to avoid is PLR content that relies heavily on personal references.

  • Does the content require tweaking because it’s poorly written?

Bottom line: If the content requires a lot of tweaking for any reason, you’re probably better off buying something else.

Here’s the goal; look for PLR content that you can edit slightly for personalization to make it uniquely yours without having to do massive re-writes.


Generating Content: Creating Something Unique From PLR

Turning your PLR content into something unique doesn’t need to be difficult. Check out the following ideas and insights for dozens of ways to make your content unique…

Tweak Even Great Content

One easy way to make your content more unique is to do two things:

  1. Write a new introduction.
  2. Write a new conclusion.

Your introduction should build anticipation for what’s coming. Be sure to build anticipation for any new content that you added, which will further set your content apart.

For example, if you added a set of meal plans to a diet guide, then let readers know those meal plans are inside the content. E.G., “You’ll also get a full month’s worth of fat-busting meal plans plus recipes to make weight loss quick, easy and delicious. 😊”

Niche-Ify The Content

Most of the PLR content you purchase is going to be fairly generic. You can make it unique (and make it appeal to a specific segment of your audience) by niche-ifying it.

Example #1: If you purchased PLR to a dog training book, you could tweak the content to turn it into a book about training poodles.

Example #2: If you purchased PLR to a gardening guide, you could tweak it to turn it into an organic gardening guide.

You can also niche-ify content so that you take information intended for the “masses” and make it specific for your smaller niche…

Example #3:  If you purchased PLR to a time management course, you could tweak it to turn it into a time management for home educators course.

Example #4: If you purchased PLR to a dieting guide, you could tweak it to turn it into a diet guide for internet marketers.

In this case, all you’d need to do is add in a few specific examples, use niche language and custom tailor the existing content for the intended audience.

Tweak To Match Your Voice

If you have a fairly unique writing style (voice), then it’s a good idea to tweak the content to match that voice. This provides continuity across all your content for your readers.

Example #1: If you don’t tend to use slang but the content you purchase does use slang, then rewrite those sentences.

Example #2: If you tend to write short sentences and the content consists of much longer sentences than you’d normally write, rewrite it to match your own style.

Gaining Momentum: Making The Most Of Your PLR

Here you’ll find miscellaneous tips and tricks for making the most of your PLR and optimizing your profits.

Go Beyond Text PLR

Most of the PLR content you purchase is going to be text content. However, you’ll want to look for licensing rights on other types of content such as:

  • Music
  • Photos
  • Illustrations
  • Stock footage clips
  • Full videos
  • Apps

This will give you two key benefits…

  1. A different stream of income by selling these non-text assets.
  2. A way to upgrade your text assets by integrating these photos, videos and so forth.

Let me illustrate that second point…

Example #1:  If you purchase PLR to photos and illustrations, you can use them to improve the design and enhance the information of your other text-based content.

Example #2:  If you purchase PLR to an App, then you can combine it with text-based content to create a unique bundle / package.


The Proof And Polish Checklist

Once your content is tweaked and done, then it’s time to proof and polish. Use this mini checklist of questions to help you complete this step:

  • Did you run a spellcheck and grammar check?
  • Did you manually proof for errors (as tools can’t catch everything)?
  • Did you ask a knowledgeable third party to proof (a friend or even a professional proof-reader)?
  • Did you fact-check the content (both the original PLR content as well as any content you added to it)?
  • Is the content engaging?
  • Is the content written with a light, conversational tone?
  • Is the content written for the level of the audience (beginners, intermediates, or experts)?
  • Will the content resonate with the specific audience? (E.G., does it speak to your niche’s problems, goals, and hopes?)
  • Does the content include passages to engage the reader on a personal level, such as a relevant story?
  • Does the content include plenty of tips and examples to make complex concepts clear?
  • Does the content include relevant graphics?


Format For Easy Readability

You may notice that some of your PLR content comes formatted in “standard” ways.

For example, a PLR article has an introductory paragraph, then three to five longer paragraphs in the body of the article, and then it closes with a concluding paragraph.

In order to make your content more user friendly – especially for those who skim the content – you’ll want to format it for easy readability. This includes:

  • Using short sentences and short paragraphs to create more white space.
  • Breaking long list paragraphs into bulleted lists.
  • Utilizing sub-headlines to break up sections of the text.
  • Emphasizing important pieces of text with different font styles (bolding, italics, etc.).
  • Using different font sizes and colours to emphasize something important.
  • Inserting graphics and photos to break up the text and draw in the skimmer’s eyes.
  • Putting benefit-driven captions under photos and graphics.

OK, there are some ways that you can leverage PLR content to grow your online business. This is not an exhaustive list but gives you some ideas; don’t be afraid to get creative when using your PLR content, because that will help you to stand out.

As mentioned in the article, a great way to use PLR is to create your own products and if you want to know more about creating a profitable online course, check out the featured resource below for a free detailed report; download, read it and take action 😊

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How To Avoid Buying Low-Quality Digital Products

How To Avoid Buying Low-Quality Digital Products

How To Avoid Buying Low-Quality Digital Products

Any online marketer (regardless of experience) will often say that one of the biggest mistakes they’ve made is spending money on digital products which are hyped up – but just don’t work.

In fact, the ‘make money online’ scene is awash with so many low-quality info products and rehashed courses that one could almost consider it the norm.

The average decent person just getting started in the business struggles to come to terms with the fact that many unscrupulous marketers will sell products that are built on false promises and untested theory.

And if you are a beginner just finding your foot in the online business world, the power of FOMO (Fear Of Missing Out) and Shiny Object Syndrome are really difficult things to ignore, but these things can (and will) cost you time and money.

And let’s be completely blunt; these sellers have NO qualms lying to get a sale. They don’t care about you or your business, that’s the sad fact of it.

Many business owners develop a business with a genuine desire to help their customers, but the ‘make money online’ internet marketers are a definite exception to this.

Just wrapping one’s head around this fact is a monumental feat. But yes, many marketers will take your money and take you for a ride – but only if you let them.

Not all are bad, but you must do your due diligence to avoid those that are unscrupulous and selling you vapourware. Find the good marketers and stick with them, and generally stay away from marketplaces like JVZoo, WarriorPlus and Clickbank because the vast majority of products sold there are low quality and the platforms are not doing a very good job of policing what is being sold on their platforms.

So, if you wish to steer clear of these scams and save your money, here are a few pointers to take note of BEFORE you buy any digital products/training.

Do Your Research On The Vendor

This is the MOST important point of the lot. Join a few Facebook groups dedicated to online marketing and ask around there. Very often, you’ll find people mentioning bad experiences they may have had with the vendor.

You’ll also want to see what other products the vendor has created.

  • Do all their sales pages look similar with hyped up claims?
  • Are the domains for their previous products still in existence?
  • What’s their ranking in the marketplace?
  • Are there negative reviews for their products?

It’s important to remember that just because other marketers are hyping up the vendor’s product that doesn’t necessarily mean that it’s good.

Very often, the vendor’s friends will be promoting the product and telling you what you want to hear… or they may be part of a ‘back-scratching cabal’ where everyone praises everyone else in the group just to appear legit.

You need to be sharper than that. Do your research on the vendor thoroughly.

Analyze The Sales Page

The next step will be to take a logical, unemotional approach to the sales page. Very often, sales copy is designed to play on your emotions – to hook you in with the promise of quick and easy money – without any work on your part.

You’re told about ‘push button profits’ and ‘million-dollar loopholes’… and you end up believing that it’s really possible for you to be making 5 figures a month within 2 weeks.


Do you really believe that?

Doesn’t that sound too good to be true?

Yes, it does… and it is.

Almost all of these hyped up products do not work

If it was possible, why would these vendors be sharing their loopholes with you?

They’d be laughing all the way to the bank. Not trying to get you to buy their products. Do not be misled by their fancy sales pages and sugar-coated sales copy. The brighter the picture, the darker the negative.

Making money online is hard work – and anyone who tells you otherwise has something to sell you.

Look Out For Blatant Signs

When you’re on a sales page, go ahead and try closing the page. If you see a pop-up box suddenly appear and it’s offering you a discount of a few dollars, that’s a sure sign that the product is best avoided.

This is not generosity on the vendor’s part. It’s a last ditch attempt to hook you in. Don’t eagerly grab the product just because you got $3 off and think you got a deal.

You didn’t. You really didn’t. You got scammed.

If you stopped for a second to think about it, you’d realize that people who didn’t try closing the page wouldn’t have gotten the discount and would have paid more for the product.

Does that seem legitimate to you? After all, you could have been one of them.

If that doesn’t sit right with you… then do you think the product will be any better than the disreputable tactics on the sales page?

Sure, there are attention-grabbing income stats on the sales page – but whose stats are these and where are they coming from?

You may see a bunch of smiling faces on the sales page, supposedly of satisfied customers – but why do they all look like stock photos? Who are these people anyway?

So many questions… so few answers.

See, it’s these questions that you should be asking yourself before you buy any product. You need to be a cynic par excellence.

This is NOT one area where you want to be overly optimistic. Scan the sales page like a hawk. Ask around about the vendor.

Exercise due diligence before buying. You could spend years and thousands of dollars spinning your wheels and going nowhere – trapped in a vicious cycle of buying products that are all foam and no beer.

Or you could stop buying products on a whim and proceed cautiously. There’s no need to kiss so many frogs to find a prince.

There are many good products out there that will help you in your online marketing. You just need to ask around for recommendations. If you follow the pointers in this article, you’ll most probably make an informed decision.

Caveat emptor.

If you want to learn about creating your own profitable online course, check out the featured resource below for a free detailed report; download, read it and take action 😊

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7 Ways To Cut Costs In Your Online Marketing

7 Ways To Cut Costs In Your Online Marketing

7 Ways To Cut Costs In Your Online Marketing

There’s a common misconception that you can make money online for free. This is possible but in actuality is very difficult to pull off.

In order to have control over your online business, you’ll need your own domain, hosting, autoresponder and so on. Leveraging other people’s web properties for free will mean giving up control of your content and so on.

Building your house on rented property is NEVER a good idea and this includes using social media, such as Facebook pages or groups.

So it goes without saying that you’ll be spending money to build a successful online marketing business. That said, it’s nowhere as expensive as a brick-and-mortar business.

In fact, with around $200-$500, you’ll be able to build your very own online business from scratch and bootstrap it up to a 5 or even 6 figure business.

Below you’ll find 7 tips to help you reduce your costs so that if you’re on a tight budget, starting an online business will not seem so burdensome.

Start Small

This is the most important rule of the lot. When buying a domain name, use an affordable service like Namecheap. Choose a 1-year plan rather than choosing 5 years just because you get a discount.

When choosing hosting, go with a starter plan and pay monthly rather than paying yearly because you want a cheaper price. Use good providers such as A2Hosting or Siteground.

This is what starting small is all about. When your business is doing well, you can opt for the annual payments to enjoy cost savings – but not when you’re a beginner who’s scraping by.

Don’t Follow The Herd

The online marketing space is filled with sheep who will jump on every bandwagon that comes their way. You need to be more astute and alert.

When you’re first starting off, you may need a page builder for your sales pages. Software like OptimizePress or Thrive Architect are one-off payments that are much more affordable than Clickfunnels or Convertri.

Yet, you’ll see marketers praising the latter 2 all the time. The question now is, “Are you ready for these expensive options if you’re a beginner?”

The answer is probably no. So choose the cheaper options that work for you and reduce your recurring bills as much as you can.

Track Where Your Money Is Going

If you’re paying by PayPal, most of your recurring bills will be automated and it’s easy to lose track of your pre-approved payments.

Make a list of all the monthly expenses in your online business. You may be shocked to find that you’re paying for services you no longer use. For example, you may have a Stencil or Snappa subscription, but you’re hiring graphic designers from Fiverr.

So you’re wasting money here. By tracking your expenses, you’ll eliminate wasteful spending.

Making The Most Of Free Trials

A lot of software, tools, etc. come with free 7-day, 14-day or even 30-day trials. Make sure you use these free trials to save money – but before you sign up, ensure that you’re ready first or you’ll be wasting the trial.

For example, if you have a 30-day trial for an autoresponder, make sure your opt in pages are ready and you’re getting traffic before signing up for the 30-day trial.

In this way, you’ll hit the ground running from day 1 and build your list instead of wasting precious days getting the other components in your funnel ready.

Quality Is Important

You get what you pay for. Sometimes, it’s better to pay more for a product to get a better service. You’ll often find cheap self-hosted autoresponders sold by dodgy marketers.

Their selling point will be that you only pay a one-time fee. That’s true. But once you start using their software, you’ll find that the cheap software breaks down or has atrocious deliverability rates and so on.

You’d be better off paying monthly for a solid service like Active Campaign, or Aweber or and you’d have not wasted money on junk. You must find the balance between cost and value here and it might not always be easy.

However, if these services are making you money, and, more importantly, more money than you are paying for them, they are an investment rather than an expense.

Shop Around For A Bargain

You may find that some infoproducts, courses, etc. are priced differently in different places.

For example, you may find a PLR store selling you a resell rights product for $9. That same product may be sold in another website for $3.

This happens all the time and is no different from a can of coke costing 3X more in a cinema than at a supermarket. Shop around and see if you can get the product at a cheaper price.

Look Out For Coupons

Another way to save money will be to do a Google search for ‘product name + coupon’. You may find coupons that help you get a few dollars off.

Always be alert. Sometimes software is discounted during times like Black Friday, etc. Now is the best time to grab the opportunity and save yourself some money.

But it is important to only buy things that you will use in your business immediately. Don’t grab a bargain just for the sake of it because the likelihood is that you will never use it and probably forget that you even own it!

Alternatively, you can contact the product vendors directly and ask for discount coupons, etc. Many vendors will accede to your requests if you’re polite. If you don’t ask, the answer is always no.

At the end of the day, you want to run a lean, effective online business that makes money round the clock without incurring too many costs.

One of the easiest ways to increase your bottom-line will be to trim your expenses and when you start looking, you may be shocked at what you are wasting money on!

Constantly look for ways to do this and your business will see higher profits and you’ll be able to earn more and save more.

By the way, if you want to learn about 5 lucrative online business models you can try, from affiliate marketing, to FBA/eBay and more, check out the featured resource below for a free report that covers 5 online business models that you can choose from. Pick one and get started today… 😊

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7 Digital Product Creation Tips For Online Marketers

7 Digital Product Creation Tips For Online Marketers

7 Digital Product Creation Tips For Online Marketers

Anyone who’s been trying to make money online for more than 2 minutes would have heard this line repeated ad nauseam – “You need to create your own product!!!”

Maybe 2 minutes is an exaggeration, but you get the idea.

Most marketers worth their salt know that there’s good money to be made by creating and selling their own digital products. Affiliate marketing is good, but owning and selling your own products is even better.

If you’re competent at traffic generation, you’ll get to keep 100 percent of the profits from the sales you generate. You can also recruit affiliates to promote your products and expand your market share while skyrocketing your income.

Once you’ve mastered product creation, the possibilities are endless when it comes to boosting your online income. As good as this sounds, there are a few fundamentals that must be in place for you to succeed at digital product creation.

Is There A Market For Your Product?

This is without a doubt the most important factor of the lot. While creativity is a marvelous trait to have, trying to invent a new digital product that sells like hot cakes is infinitely more difficult than improving upon existing ones.

The case of not reinventing the wheel holds true here, and the key to succeeding with your digital product is to see what’s currently popular and selling well – and emulate these winning products.

You’ll create a similar product which addresses the same topic, but from a different angle. This is where your creativity needs to shine.

You MUST have a unique selling proposition (USP) that makes your product stand above the unwashed masses of products that litter the marketplace.

Both Nike and Puma sell athletic shoes, but the former tells you to “Just do it!” with a swoosh symbol, while the latter is the only major sports manufacturing company on the planet with no slogan but lets the logo of the powerful leaping puma say all that’s needs to be said about the brand.

Similar products… but very different USPs.

Spend time researching and making notes on what products are selling well and think of how you can improve upon them. Then go ahead and create a better product.

Spy On Your Competitors

Watching what your competitors do will help you navigate the marketplace and understand why some vendors excel and some fail.

Study their products, USPs, sales copy, sales stats (if available) and so on. Read through the customer reviews and see where their products are lacking.

Can you create a product that bridges the crevasse of customer dissatisfaction? If you can, you’ll have people flocking to buy your product.

Niche Down


Once you’ve done your market research, it’ll be time to niche down and create a product for a specific topic.

So many newbies falter here and make the cardinal error of trying to create a 5000-page magnum opus that aims to fix ALL ills in that niche.

Calm down. You’re not writing a dictionary. The best way to create a digital product that sells well is to target one specific problem and provide a specific solution.

Need to lose weight? Here’s a weight loss book with a 5-step plan. Want to get build a chicken coop? Here’s a manual with 50 chicken coop plans and instructions you can use today.

Specific problems and specific solutions. That’s your secret to creating a digital product that’s not only valuable, but doesn’t overwhelm the reader either.

Create A Customer Avatar

Your digital product is not the bible. It’s not supposed to be for everyone. You must create a product that addresses a specific type of person.

You’ll need to construct a customer avatar before you start working on your product.

For example, if you’re writing a weight loss book, is it going to be for women? How old will the reader be?

Is she going to be a stay-at-home mom or a busy career woman? Will she have a lot of time to exercise or will she need quick workouts that don’t last for more than 20 minutes?

So many questions and so few answers.

What do you do?

Simple. You hang out in forums where your target market congregates. Spend time reading their questions, issues, comments, etc. This will help you to understand their problems intimately and you’ll have a finger on the pulse of your market.

Now you’re ready to create a product that speaks to them better than their best friend could.

Structuring Your Content

This is the part where you create your product. It goes without saying that you should produce the best possible product that you can. Aim for excellence, NOT perfection.

Your content should be broken down into bite-sized chunks. Your entire book shouldn’t be one long never-ending paragraph. It’s better to have shorter, ‘compartmentalized’ chapters dedicated to specific topics.

If you’re using video, it’s ideal to break down a 1-hour long video into six manageable 10-minute videos. In our noisy world, so many people have the attention span of a housefly. So, you want your content to be short enough to hold their attention, but long enough to give them the information they need.

Provide The Content In Different Formats

Times have changed. PDFs alone are not enough. Some people prefer reading. Others prefer watching videos… and many like listening to audios.

This explains why even when you purchase a book on Amazon Kindle, there’s usually an option to get the audiobook on Audible.

Provide your digital product in different formats (text, audio & videos) so that you capture as many customers as possible without inadvertently excluding any. Of course, you may choose to sell your audios and videos at a higher price.

Know Your Pricing

Last but not least, you’ll need to price your product according to what the market is willing to pay. If you overprice it, you’ll alienate most of your potential customers, and those who do buy it may feel like they’ve not gotten their money’s worth because they expect a lot more.

If you underprice it, you’ll be devaluing your product and leaving money on the table.

It’s best to look at what’s currently selling well and jot down the prices. You can then charge a similar price and occasionally offer a discount to get more attention to your offer. Everyone loves a deal.

To conclude, once you have these 7 fundamentals in place and you have a great product to sell, you’ll then need to market it well… but that’s a whole different topic for another day. For now, get the product creation basics right and it’ll be half the battle won.

If you want to know more about creating a profitable online course, check out the featured resource below for a free report; download, read it and take action 😊

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How To Write And Design A Compelling Landing Page

How To Write And Design A Compelling Landing Page

How To Write And Design A Compelling Landing Page

Whether you’re writing lead nurturing emails, drafting blog posts or shooting an ad for your YouTube channel, in order to be a successful inbound marketer, you have to be a master content creator.

Generally, when people think about landing pages they automatically jump to conversions: but there’s more to it.

Factors such as how often visitors abandon your form, which particular treatment performs better or what the bounce rate is: all these metrics boil down to how well you craft your content.

But writing a good website landing page is somewhat different from say, a blog post.

Several nuances necessitate a different approach when handling landing page copywriting and while these nuances might seem minor, they have significant impact on conversions.

And while the main point is to get the lead, you also want to redirect them immediately to a sales page with a relevant offer after signing up to try to monetise the lead as soon as possible.

So if you’re trying to find a way to create effective copy that leads to a successful “squeeze page”, consider these practices.

Work On The Headline

Your target here is to make sure the landing page refers to the place from which every visitor came.

Likewise if an ad copy drove them there, ensure the headline refers to where they came from.

Your language should match exactly, so that your visitors stay oriented and engaged. This is a crucial part of your landing page.

Clear Call To Action

Some of your options here include using hot-linked text or graphic buttons but whatever you use, make sure your visitor knows what they need to do.

A short landing page should do well with at least 2 calls to action; and 3-5 in a longer landing page. Testing headlines and copy texts will give you the best results: but you may choose to spice it up a bit.

Always write in the second person

Your visitors don’t care much about you, your company or even services and products, except as to how they benefit them. Forge a stronger connection between the reader and whatever you have to offer by speaking to them directly, and that way you’ll have successfully demonstrated the value of your offer- by showing the reader how they can benefit from it.

Write A Clear, Persuasive Message

You might be temped to showcase your creativity here, or how good you are at turning a clever phase. Keep in mind this is business, and not an art class, so you have little room to express your creative genius.

Try to think of the most direct way to say what you want, and avoid jargon or literary flair if it detracts from the essence of your message.

It’s OK To Write Long Copy But…

Your readers can and will follow long copy provided you keep presenting a solid case. But not every service or product will require the same amount of copy so adjust accordingly.

Short copy is perfect for subscription or something that doesn’t include cash commitment. Long copy is best used when closing a sale.

Get To The Point Fast

Most of your visitors are gleaning and skipping through content and you only have three seconds to get their attention before they hit the back button.

People tend to read beginnings and ends before they focus on middles so you need to find a way to position your most critical arguments in these positions.

Make it easy for them to get the message so you don’t lose leads or new reconverts.

Learn To Use Reader Keywords

What on earth is a reader keyword? Think of the words your visitor will look for- not the search engine- when they scan your page.

Readers will assume the page they landed on is related to the CTA or page they came from so you need to confirm this for them.

You may use the same phrases -or close variations- to let the reader know they’re on track.

Draft Value-Oriented Language

This is the “so what?” of your page copy. This is where you spend time convincing your visitor that the time he or she will spend filling out the form is worth it because of the offer they’ll receive.

Make it a rule to include a header on every landing page that explains a specific benefit– “If you purchase this, you will get.”– or something similar.

This way you will pinpoint the value of your offer.

Work On The Format

Good landing page has much to do with sentence structure and word choice as it does presentation.

Your copy might be decent enough but if its not visually appealing, they might lose interest with the information.

You can get over this hurdle by breaking up your copy and using headers of varying sizes, and make use of bold text, italics, checkmarks, parentheticals, etc.


Finally, after writing and formatting your copy, go back one last time and proofread the copy.

Remember you’re trying to convince people to give you their personal information and they are not likely to do so if they find your copy riddled with errors.

Go over the grammar, spelling, accuracy, consistency and facts.

Here’s where people go wrong:

  • Using different spellings for the same words and terms
  • Losing track of uppercase and lowercase letters when writing terms such as “eBook”.
  • Messing up dates
  • Giving inaccurate data
  • Quoting the wrong sources

Test Everything

As with any aspect of landing page optimization, you need to keep testing. These tricks and tips will get you started but your work doesn’t end there: design plays a huge role in this.

Elements such as color, layout, images- these are crucial interactivity elements whose single purpose is to engage the reader at a deeper level and cause a response.

Likewise your audio and video play a major role and they all need regular testing in order to effectively merit a deeper look.

Finally, you may need to minimize the amount of clutter on your page. This means removing visual clutter, navigation bars and certain links. If you want the reader to focus on your copy, don’t give them any distractions.

Make sure your supportive visual keeps them engaged but not side-tracked. This should be enough to get you positive results consistently.

Any type of marketing funnel relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊

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