If you’re like most online marketers – especially info product creators – you need a whole lot of content to keep your business moving forward. Not only do you need content for your products, but you also need content for your newsletters, blogs, videos, social media accounts and more.
You need content to…
In other words…
You need a lot of content to maximize the benefit for your audience and the profit for your business.
So, what’s the solution? Private label rights (PLR) content.
This is content you license from others, which gives you the rights to modify the content, put your name and brand on it, and then either give it away or sell it.
So, how do you make the most of PLR content? That’s what you’re about to find out inside this article. We’ll cover all of the essential information in the following four stages…
By the time you finish this article, you’ll know exactly how to profit from PLR as you use it to make a difference in the lives of your audience and make money for your business.
So let’s jump in…
Until you realize the potential for using PLR content, you’ll be unlikely to actually use it.
In other words, you’ve got to see how PLR content can be a good fit for your business:
It’s a tool for doing what you’re already going to do faster, easier (and even) better.
Are you tracking with that?
PLR doesn’t add to your current workload; it takes from your current workload. It gives you a shortcut for all of your content-related business-building tasks.
If you know how, when, and where to use it.
That’s what this first stage is all about. It’s a primer that unveils foundational ways to use PLR in your business to speed up and simplify your workload without sacrificing quality. In fact, if you choose your PLR wisely, it will actually even increase the quality of your content.
Need ideas of ways to use PLR? Keep reading…
Sometimes PLR buyers purchase PLR first (perhaps because a good deal landed in their inbox), and then they have to decide what to do with it.
That’s backwards.
Instead, what you want to do is first make the decision about how you want to use PLR and THEN look for PLR content that suits your needs.
Don’t start with someone else’s PLR; start with the needs of your business. Otherwise, one of two things is likely to happen…
If you purchase a “good deal” on PLR that doesn’t fit with your current (or soon upcoming) project, then you’ll likely get distracted away from your plan to add something else to your “to do” list. If it doesn’t help you further down the road you plan to travel, it’s simply a detour from where you want to go.
If you purchase a “good deal” on PLR that doesn’t fit with your current (or soon upcoming) project, then you’ll likely put the content aside for “future use” with every intention to do something with it later. Only “later” oftentimes never comes at all. The PLR becomes forgotten or outdated or un-needed.
Bottom line: start with what you need, and then find PLR to meet your need.
As you start trying to figure out how to use PLR (by starting with your needs), ask yourself these questions:
Create a big list based on your current needs and future needs. You’ll want to focus the most on purchasing PLR content that meets your current needs.
For example, if you’re already blogging a few times per week and posting on social media daily, then purchase content for these purposes.
NOTE: If you plan to start doing something new (i.e. blogging) in a few months, then wait until that time to look for appropriate PLR.
Think short-term rather than long-term.
Now let’s start looking at the different ways to use PLR content…
You can create just about any type of paid product out of PLR content. The key here is to look for large packages of content – that way, you can create an entire sales funnel out of the content. Your sales funnel might include:
You can even purchase multiple large packages of content to create multiple sales funnels quickly and easily.
TIP: Look for one or two PLR providers whose content you really like and stick with purchasing from them. This way the content will be consistent and will require few tweaks to seamlessly fit together in style, format, and quality.
The more offers (free, frontend, foundational, finishing) you have built into your business, the better.
This gives you…
Buying PLR is an instant way to supply the content for these various types of products to insert into your sales funnels.
At this point, you may be getting excited about all the different ways you can use PLR. But before you start using PLR, you need to obtain that PLR.
Next step…
Find potential sources of PLR, and then evaluate the content to be sure you’re getting high-quality materials from a reputable vendor.
Read on to find out how to do it…
There are a variety of ways and places to find PLR, including:
NOTE: Your Google searches should include your niche keywords (such as “dog training”) alongside: PLR, PLR content, Private label rights, private label rights content, PLR eBooks, PLR reports, PLR articles, PLR courses, best PLR, PLR sellers, PLR vendors and so forth.
Before you even think about purchasing PLR content, read the license carefully to be sure you can use the content in the way you want to use it.
Don’t assume that everyone’s definition of PLR is the same. Because it is most assuredly not the same.
Read each term of the license to be sure of what you can and cannot do with the content. Choose only the PLR that will meet your needs by allowing you to use the content in the way you intend.
As you’ll discover later in this guide, you can and should tweak PLR content to make it unique.
However, what you don’t want to do is purchase PLR content that requires a lot of tweaking up front just to make it usable.
As such, ask yourself these questions:
For example, if the content makes references that date it, you’ll likely want to tweak it to make it evergreen.
Sidebar: As long as there are just a few of these references, it’s an easy fix when you edit. What you want to avoid is PLR content that relies heavily on personal references.
Here’s the goal; look for PLR content that you can edit slightly for personalization to make it uniquely yours without having to do massive re-writes.
Next…
Turning your PLR content into something unique doesn’t need to be difficult. Check out the following ideas and insights for dozens of ways to make your content unique…
One easy way to make your content more unique is to do two things:
Your introduction should build anticipation for what’s coming. Be sure to build anticipation for any new content that you added, which will further set your content apart.
For example, if you added a set of meal plans to a diet guide, then let readers know those meal plans are inside the content. E.G., “You’ll also get a full month’s worth of fat-busting meal plans plus recipes to make weight loss quick, easy and delicious. 😊”
Most of the PLR content you purchase is going to be fairly generic. You can make it unique (and make it appeal to a specific segment of your audience) by niche-ifying it.
Example #1: If you purchased PLR to a dog training book, you could tweak the content to turn it into a book about training poodles.
Example #2: If you purchased PLR to a gardening guide, you could tweak it to turn it into an organic gardening guide.
You can also niche-ify content so that you take information intended for the “masses” and make it specific for your smaller niche…
Example #3: If you purchased PLR to a time management course, you could tweak it to turn it into a time management for home educators course.
Example #4: If you purchased PLR to a dieting guide, you could tweak it to turn it into a diet guide for internet marketers.
In this case, all you’d need to do is add in a few specific examples, use niche language and custom tailor the existing content for the intended audience.
If you have a fairly unique writing style (voice), then it’s a good idea to tweak the content to match that voice. This provides continuity across all your content for your readers.
Example #1: If you don’t tend to use slang but the content you purchase does use slang, then rewrite those sentences.
Example #2: If you tend to write short sentences and the content consists of much longer sentences than you’d normally write, rewrite it to match your own style.
Here you’ll find miscellaneous tips and tricks for making the most of your PLR and optimizing your profits.
Most of the PLR content you purchase is going to be text content. However, you’ll want to look for licensing rights on other types of content such as:
This will give you two key benefits…
Let me illustrate that second point…
Example #1: If you purchase PLR to photos and illustrations, you can use them to improve the design and enhance the information of your other text-based content.
Example #2: If you purchase PLR to an App, then you can combine it with text-based content to create a unique bundle / package.
Next…
Once your content is tweaked and done, then it’s time to proof and polish. Use this mini checklist of questions to help you complete this step:
Next…
You may notice that some of your PLR content comes formatted in “standard” ways.
For example, a PLR article has an introductory paragraph, then three to five longer paragraphs in the body of the article, and then it closes with a concluding paragraph.
In order to make your content more user friendly – especially for those who skim the content – you’ll want to format it for easy readability. This includes:
OK, there are some ways that you can leverage PLR content to grow your online business. This is not an exhaustive list but gives you some ideas; don’t be afraid to get creative when using your PLR content, because that will help you to stand out.
As mentioned in the article, a great way to use PLR is to create your own products and if you want to know more about creating a profitable online course, check out the featured resource below for a free detailed report; download, read it and take action 😊
Any online marketer (regardless of experience) will often say that one of the biggest mistakes they’ve made is spending money on digital products which are hyped up – but just don’t work.
In fact, the ‘make money online’ scene is awash with so many low-quality info products and rehashed courses that one could almost consider it the norm.
The average decent person just getting started in the business struggles to come to terms with the fact that many unscrupulous marketers will sell products that are built on false promises and untested theory.
And if you are a beginner just finding your foot in the online business world, the power of FOMO (Fear Of Missing Out) and Shiny Object Syndrome are really difficult things to ignore, but these things can (and will) cost you time and money.
Many business owners develop a business with a genuine desire to help their customers, but the ‘make money online’ internet marketers are a definite exception to this.
Just wrapping one’s head around this fact is a monumental feat. But yes, many marketers will take your money and take you for a ride – but only if you let them.
Not all are bad, but you must do your due diligence to avoid those that are unscrupulous and selling you vapourware. Find the good marketers and stick with them, and generally stay away from marketplaces like JVZoo, WarriorPlus and Clickbank because the vast majority of products sold there are low quality and the platforms are not doing a very good job of policing what is being sold on their platforms.
So, if you wish to steer clear of these scams and save your money, here are a few pointers to take note of BEFORE you buy any digital products/training.
This is the MOST important point of the lot. Join a few Facebook groups dedicated to online marketing and ask around there. Very often, you’ll find people mentioning bad experiences they may have had with the vendor.
You’ll also want to see what other products the vendor has created.
Very often, the vendor’s friends will be promoting the product and telling you what you want to hear… or they may be part of a ‘back-scratching cabal’ where everyone praises everyone else in the group just to appear legit.
You need to be sharper than that. Do your research on the vendor thoroughly.
The next step will be to take a logical, unemotional approach to the sales page. Very often, sales copy is designed to play on your emotions – to hook you in with the promise of quick and easy money – without any work on your part.
You’re told about ‘push button profits’ and ‘million-dollar loopholes’… and you end up believing that it’s really possible for you to be making 5 figures a month within 2 weeks.
Really?
Do you really believe that?
Doesn’t that sound too good to be true?
Yes, it does… and it is.
Almost all of these hyped up products do not work
They’d be laughing all the way to the bank. Not trying to get you to buy their products. Do not be misled by their fancy sales pages and sugar-coated sales copy. The brighter the picture, the darker the negative.
Making money online is hard work – and anyone who tells you otherwise has something to sell you.
When you’re on a sales page, go ahead and try closing the page. If you see a pop-up box suddenly appear and it’s offering you a discount of a few dollars, that’s a sure sign that the product is best avoided.
This is not generosity on the vendor’s part. It’s a last ditch attempt to hook you in. Don’t eagerly grab the product just because you got $3 off and think you got a deal.
You didn’t. You really didn’t. You got scammed.
If you stopped for a second to think about it, you’d realize that people who didn’t try closing the page wouldn’t have gotten the discount and would have paid more for the product.
Does that seem legitimate to you? After all, you could have been one of them.
If that doesn’t sit right with you… then do you think the product will be any better than the disreputable tactics on the sales page?
Sure, there are attention-grabbing income stats on the sales page – but whose stats are these and where are they coming from?
So many questions… so few answers.
See, it’s these questions that you should be asking yourself before you buy any product. You need to be a cynic par excellence.
This is NOT one area where you want to be overly optimistic. Scan the sales page like a hawk. Ask around about the vendor.
Exercise due diligence before buying. You could spend years and thousands of dollars spinning your wheels and going nowhere – trapped in a vicious cycle of buying products that are all foam and no beer.
Or you could stop buying products on a whim and proceed cautiously. There’s no need to kiss so many frogs to find a prince.
There are many good products out there that will help you in your online marketing. You just need to ask around for recommendations. If you follow the pointers in this article, you’ll most probably make an informed decision.
Caveat emptor.
If you want to learn about creating your own profitable online course, check out the featured resource below for a free detailed report; download, read it and take action 😊
There’s a common misconception that you can make money online for free. This is possible but in actuality is very difficult to pull off.
In order to have control over your online business, you’ll need your own domain, hosting, autoresponder and so on. Leveraging other people’s web properties for free will mean giving up control of your content and so on.
So it goes without saying that you’ll be spending money to build a successful online marketing business. That said, it’s nowhere as expensive as a brick-and-mortar business.
In fact, with around $200-$500, you’ll be able to build your very own online business from scratch and bootstrap it up to a 5 or even 6 figure business.
Below you’ll find 7 tips to help you reduce your costs so that if you’re on a tight budget, starting an online business will not seem so burdensome.
This is the most important rule of the lot. When buying a domain name, use an affordable service like Namecheap. Choose a 1-year plan rather than choosing 5 years just because you get a discount.
When choosing hosting, go with a starter plan and pay monthly rather than paying yearly because you want a cheaper price. Use good providers such as A2Hosting or Siteground.
This is what starting small is all about. When your business is doing well, you can opt for the annual payments to enjoy cost savings – but not when you’re a beginner who’s scraping by.
The online marketing space is filled with sheep who will jump on every bandwagon that comes their way. You need to be more astute and alert.
When you’re first starting off, you may need a page builder for your sales pages. Software like OptimizePress or Thrive Architect are one-off payments that are much more affordable than Clickfunnels or Convertri.
Yet, you’ll see marketers praising the latter 2 all the time. The question now is, “Are you ready for these expensive options if you’re a beginner?”
The answer is probably no. So choose the cheaper options that work for you and reduce your recurring bills as much as you can.
If you’re paying by PayPal, most of your recurring bills will be automated and it’s easy to lose track of your pre-approved payments.
Make a list of all the monthly expenses in your online business. You may be shocked to find that you’re paying for services you no longer use. For example, you may have a Stencil or Snappa subscription, but you’re hiring graphic designers from Fiverr.
So you’re wasting money here. By tracking your expenses, you’ll eliminate wasteful spending.
A lot of software, tools, etc. come with free 7-day, 14-day or even 30-day trials. Make sure you use these free trials to save money – but before you sign up, ensure that you’re ready first or you’ll be wasting the trial.
In this way, you’ll hit the ground running from day 1 and build your list instead of wasting precious days getting the other components in your funnel ready.
You get what you pay for. Sometimes, it’s better to pay more for a product to get a better service. You’ll often find cheap self-hosted autoresponders sold by dodgy marketers.
Their selling point will be that you only pay a one-time fee. That’s true. But once you start using their software, you’ll find that the cheap software breaks down or has atrocious deliverability rates and so on.
You’d be better off paying monthly for a solid service like Active Campaign, or Aweber or and you’d have not wasted money on junk. You must find the balance between cost and value here and it might not always be easy.
However, if these services are making you money, and, more importantly, more money than you are paying for them, they are an investment rather than an expense.
You may find that some infoproducts, courses, etc. are priced differently in different places.
This happens all the time and is no different from a can of coke costing 3X more in a cinema than at a supermarket. Shop around and see if you can get the product at a cheaper price.
Another way to save money will be to do a Google search for ‘product name + coupon’. You may find coupons that help you get a few dollars off.
Always be alert. Sometimes software is discounted during times like Black Friday, etc. Now is the best time to grab the opportunity and save yourself some money.
But it is important to only buy things that you will use in your business immediately. Don’t grab a bargain just for the sake of it because the likelihood is that you will never use it and probably forget that you even own it!
Alternatively, you can contact the product vendors directly and ask for discount coupons, etc. Many vendors will accede to your requests if you’re polite. If you don’t ask, the answer is always no.
One of the easiest ways to increase your bottom-line will be to trim your expenses and when you start looking, you may be shocked at what you are wasting money on!
Constantly look for ways to do this and your business will see higher profits and you’ll be able to earn more and save more.
By the way, if you want to learn about 5 lucrative online business models you can try, from affiliate marketing, to FBA/eBay and more, check out the featured resource below for a free report that covers 5 online business models that you can choose from. Pick one and get started today… 😊
Anyone who’s been trying to make money online for more than 2 minutes would have heard this line repeated ad nauseam – “You need to create your own product!!!”
Maybe 2 minutes is an exaggeration, but you get the idea.
If you’re competent at traffic generation, you’ll get to keep 100 percent of the profits from the sales you generate. You can also recruit affiliates to promote your products and expand your market share while skyrocketing your income.
Once you’ve mastered product creation, the possibilities are endless when it comes to boosting your online income. As good as this sounds, there are a few fundamentals that must be in place for you to succeed at digital product creation.
This is without a doubt the most important factor of the lot. While creativity is a marvelous trait to have, trying to invent a new digital product that sells like hot cakes is infinitely more difficult than improving upon existing ones.
The case of not reinventing the wheel holds true here, and the key to succeeding with your digital product is to see what’s currently popular and selling well – and emulate these winning products.
You’ll create a similar product which addresses the same topic, but from a different angle. This is where your creativity needs to shine.
Both Nike and Puma sell athletic shoes, but the former tells you to “Just do it!” with a swoosh symbol, while the latter is the only major sports manufacturing company on the planet with no slogan but lets the logo of the powerful leaping puma say all that’s needs to be said about the brand.
Similar products… but very different USPs.
Spend time researching and making notes on what products are selling well and think of how you can improve upon them. Then go ahead and create a better product.
Watching what your competitors do will help you navigate the marketplace and understand why some vendors excel and some fail.
Can you create a product that bridges the crevasse of customer dissatisfaction? If you can, you’ll have people flocking to buy your product.
Once you’ve done your market research, it’ll be time to niche down and create a product for a specific topic.
So many newbies falter here and make the cardinal error of trying to create a 5000-page magnum opus that aims to fix ALL ills in that niche.
Need to lose weight? Here’s a weight loss book with a 5-step plan. Want to get build a chicken coop? Here’s a manual with 50 chicken coop plans and instructions you can use today.
Specific problems and specific solutions. That’s your secret to creating a digital product that’s not only valuable, but doesn’t overwhelm the reader either.
Your digital product is not the bible. It’s not supposed to be for everyone. You must create a product that addresses a specific type of person.
You’ll need to construct a customer avatar before you start working on your product.
For example, if you’re writing a weight loss book, is it going to be for women? How old will the reader be?
So many questions and so few answers.
What do you do?
Simple. You hang out in forums where your target market congregates. Spend time reading their questions, issues, comments, etc. This will help you to understand their problems intimately and you’ll have a finger on the pulse of your market.
Now you’re ready to create a product that speaks to them better than their best friend could.
This is the part where you create your product. It goes without saying that you should produce the best possible product that you can. Aim for excellence, NOT perfection.
If you’re using video, it’s ideal to break down a 1-hour long video into six manageable 10-minute videos. In our noisy world, so many people have the attention span of a housefly. So, you want your content to be short enough to hold their attention, but long enough to give them the information they need.
Times have changed. PDFs alone are not enough. Some people prefer reading. Others prefer watching videos… and many like listening to audios.
Provide your digital product in different formats (text, audio & videos) so that you capture as many customers as possible without inadvertently excluding any. Of course, you may choose to sell your audios and videos at a higher price.
Last but not least, you’ll need to price your product according to what the market is willing to pay. If you overprice it, you’ll alienate most of your potential customers, and those who do buy it may feel like they’ve not gotten their money’s worth because they expect a lot more.
If you underprice it, you’ll be devaluing your product and leaving money on the table.
To conclude, once you have these 7 fundamentals in place and you have a great product to sell, you’ll then need to market it well… but that’s a whole different topic for another day. For now, get the product creation basics right and it’ll be half the battle won.
If you want to know more about creating a profitable online course, check out the featured resource below for a free report; download, read it and take action 😊
Whether you’re writing lead nurturing emails, drafting blog posts or shooting an ad for your YouTube channel, in order to be a successful inbound marketer, you have to be a master content creator.
Generally, when people think about landing pages they automatically jump to conversions: but there’s more to it.
Factors such as how often visitors abandon your form, which particular treatment performs better or what the bounce rate is: all these metrics boil down to how well you craft your content.
But writing a good website landing page is somewhat different from say, a blog post.
And while the main point is to get the lead, you also want to redirect them immediately to a sales page with a relevant offer after signing up to try to monetise the lead as soon as possible.
So if you’re trying to find a way to create effective copy that leads to a successful “squeeze page”, consider these practices.
Your target here is to make sure the landing page refers to the place from which every visitor came.
Likewise if an ad copy drove them there, ensure the headline refers to where they came from.
Your language should match exactly, so that your visitors stay oriented and engaged. This is a crucial part of your landing page.
Some of your options here include using hot-linked text or graphic buttons but whatever you use, make sure your visitor knows what they need to do.
Always write in the second person
Your visitors don’t care much about you, your company or even services and products, except as to how they benefit them. Forge a stronger connection between the reader and whatever you have to offer by speaking to them directly, and that way you’ll have successfully demonstrated the value of your offer- by showing the reader how they can benefit from it.
You might be temped to showcase your creativity here, or how good you are at turning a clever phase. Keep in mind this is business, and not an art class, so you have little room to express your creative genius.
Try to think of the most direct way to say what you want, and avoid jargon or literary flair if it detracts from the essence of your message.
Your readers can and will follow long copy provided you keep presenting a solid case. But not every service or product will require the same amount of copy so adjust accordingly.
Short copy is perfect for subscription or something that doesn’t include cash commitment. Long copy is best used when closing a sale.
Most of your visitors are gleaning and skipping through content and you only have three seconds to get their attention before they hit the back button.
Make it easy for them to get the message so you don’t lose leads or new reconverts.
What on earth is a reader keyword? Think of the words your visitor will look for- not the search engine- when they scan your page.
Readers will assume the page they landed on is related to the CTA or page they came from so you need to confirm this for them.
You may use the same phrases -or close variations- to let the reader know they’re on track.
This is the “so what?” of your page copy. This is where you spend time convincing your visitor that the time he or she will spend filling out the form is worth it because of the offer they’ll receive.
Make it a rule to include a header on every landing page that explains a specific benefit– “If you purchase this, you will get.”– or something similar.
This way you will pinpoint the value of your offer.
Good landing page has much to do with sentence structure and word choice as it does presentation.
You can get over this hurdle by breaking up your copy and using headers of varying sizes, and make use of bold text, italics, checkmarks, parentheticals, etc.
Finally, after writing and formatting your copy, go back one last time and proofread the copy.
Go over the grammar, spelling, accuracy, consistency and facts.
Here’s where people go wrong:
As with any aspect of landing page optimization, you need to keep testing. These tricks and tips will get you started but your work doesn’t end there: design plays a huge role in this.
Elements such as color, layout, images- these are crucial interactivity elements whose single purpose is to engage the reader at a deeper level and cause a response.
Likewise your audio and video play a major role and they all need regular testing in order to effectively merit a deeper look.
Make sure your supportive visual keeps them engaged but not side-tracked. This should be enough to get you positive results consistently.
Any type of marketing funnel relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊
