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When you’re new to writing sales copy, it can feel a bit daunting trying to remember what all needs to go on the page to convert a visitor into a buyer. But once you learn the fundamental elements that help inform and sway your audience, you’ll be able to utilize them repeatedly to grow your business.
The great thing is, you get to decide, based on what you’ve seen in the marketplace and what you feel comfortable with, what to put in your own copy. You can even split test the page to see what works best – one headline versus another or three testimonials versus zero, for example.
When you’re working with your primary (larger) headlines, you’ll often see certain strategies being implemented in niche marketing. For example, one common starter headline used to be “Who else wants to…?”
Another thing you can do is ask a question or discuss the biggest benefit or pain point that a person viewing your page might have. You can find books on Amazon and elsewhere that do nothing but teach you the strategy of writing persuasive headlines, and many will have built in swipes for you to use when tailoring them to your own niche.
You can also find free swipe files online that you can tweak.
After your major headline(s), you’ll typically have your main storyline. This is where you introduce the slant and tone of your sales letter. You might be all hype talking about money or pounds lost.
You might have the demeanor of a drill sergeant or that of a coddling, kumbaya leader. This is where the prospective customer will gain some insight about what kind of product (and person) they’re about to encounter.
With storyline, you’re making that connection that builds trust between you and the consumer. You’re letting them know you understand their problem and that you have enough empathy to help them through it.
While your main headline will discuss the biggest issue, like earning money or losing weight, your sub-headlines can dig down into some of the other aspects of their pain points.
Think about the benefits, for example. Earning more money does many things – gives them peace of mind, helps them live the life they want with vacations, cars, homes, etc. It allows them to be their own boss.
When you have sub-headlines talking about different things, the consumer can scroll past items they don’t care about and find the ones they do. It may also give them insight into things they hadn’t considered yet.
Make sure that in your sub-headlines, you’re giving everything away. You want it to plant a seed or an idea in their minds of what they’ll gain by buying your product. Some marketers go too far and say too much in their copy.
Testimonials are not necessary to your sales copy, but real ones probably do help to convince buyers that you and your products are legitimate and worthy of consideration. If you don’t have any natural testimonials, you can solicit them.
If possible, ask them to provide a video testimonial, because those are always more effective. Don’t use phony stock photos and make up testimonials. This almost always gets found out and then you ruin your reputation because customers won’t trust you anymore.
Statistics and numbers can be very convincing when it comes to strengthening your sales copy. It verifies your information and advice from outside sources and supports your recommendations.
For example, you might find a statistic that says 8 out of 10 people succeed with one diet while only 4 out of 10 succeed long-term with another. That’s a fact that would give the consumer more certainty that they’re choosing the right one.
Failure statistics are also effective. If you can say that 70% of people fail when they do something, it’s a warning to readers that they need to avoid that and do something else (whatever it is you’re recommending).
One statistic you can look up is the number of sufferers or people in the same boat as someone else. For example, over 300 million people worldwide have diabetes. Talk about if the problem is growing or if it’s getting under control.
We’ll continue this in part 2, but in the meantime if you want to have great results writing highly converting copy , you need to understand that this is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.
To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊
Over the past couple of years, more and more experienced and successful online marketers have been singing glowing praises of Convertri.
Many are even saying that they made the switch from ClickFunnels to Convertri because it’s faster and easier to use. Not to mention the cheaper price tag.
But the question remains… is it really as good as they say it is?
Let’s take a look at what they are.
Convertri hosts your pages for you on their servers. This is one reason why their pages have blazing fast load times. Any marketer will tell you that it’s a constant challenge to get your pages to load as fast as possible.
Speed is crucial to maintaining the interest of the visitor and getting the sale. Speed increases conversions and Convertri truly understands this.
This benefit alone is tipping the scales in its favor and seeing more and more marketers ditching other more established brands and choosing Convertri as their funnel builder of choice.
Unlike other popular page builders which are block based, Convertri uses a full free-form editor.
That makes it extremely easy to design a page quickly and even newbie marketers will get the hang of this software quickly. Very little thinking required, and a ton of flexibility.
With Convertri’s monthly plan, you get 500 pages and 50 funnels. ClickFunnels which costs almost double only gives you 100 pages before you need to upgrade your plan. That makes Convertri cheaper and definitely more value for money.
Convertri, however is more affordable and the newbie marketer will be able to pay for it more easily. All they’ll need is about 5 sales a month at $10 each to cover this cost.
This is definitely achievable and less intimidating. This investment will pay for itself.
Another unique point about Convertri is that it allows for mobile-specific pages.
The mobile pages don’t affect the web-ready pages and vice-versa.
ClickFunnels and Leadpages use a forced responsive version. So, you don’t have much control over how your mobile responsive pages will look and there’s a chance they may look less than awesome.
You’re better off with Convertri here.
Convertri provides a wide selection of templates for you to use for your sales pages, download pages, etc.
And on the monthly plan templates are added every to your account every month.
Like other popular funnel builders, you can add your own domain to Convertri, and it will look like the pages are on your domain but are actually hosted on Convertri’s fast servers.
It is easy to set up and there is always the support team if you get stuck and they are really responsive.
Convertri has a visual planner that can be used to plan your funnel easily.
Unlike planning on paper or seeing mind maps, Convertri’s visual display makes it simple and uncomplicated. We’ve not seen this in other funnel builders.
Convertri has excellent support and an active Facebook group where almost four thousand members hang out and interact.
You can offer suggestions, exchange tips and even find many useful ideas here.
The developers are constantly improving on it and actually listen to the users’ ideas and suggestions.
With this feature, you’ll be able to import any page online and with some modifications, get your Convertri page to look very similar. This makes it a breeze to replicate all your older pages on other sites.
Whatever the case, this page importer feature will save you a ton of time.
You’ll be able to clone pages and funnels in seconds. This will allow you to leverage past efforts and save you a ton of time.
Other funnel builders like ClickFunnels, Leadpages, Instapage and Unbounce offer this feature too.
Another excellent feature is the pop ups and exit intent that’s provided in Convertri.
If you’re using a page builder like Optimize Press, you’ll need to get a separate pop-up script or plugin and sync it all to work smoothly. Ain’t nobody got time for that!
Pop ups may be annoying but they work so this is an invaluable tool in your marketing arsenal regardless of what you may think of them; be led by the data!
Yes, Convertri integrates with WordPress too.
That’s a lot of ‘yours’ in one sentence, but you get the point 😃
With Convertri, customers who have purchased your front-end product will be able to purchase your upgrade/upsell product with just one click.
This is shown to increase conversion rates and is far superior to PayPal. Just connect to your Stripe account and you are good to go. This can also save you money on standalone carts (although they will offer more flexibility; Thrivecart is a great one to go for if you’re in the market for an affordable cart)
The good ol’ green padlock that everyone was so concerned about a year or two ago is a piece of cake with Convertri. SSL, also known as secure socket layer, is displayed on all Convertri pages without you having to do much at all.
The secure pages will inspire confidence in potential customers, and they’ll buy from you without worry. Unlike ClickFunnels, you’ll not need to fumble with manual Cloudflare integration.
Selling is key, and Convertri helps you every step of the way. Quietly working in the background but delivering pages lightning fast (or close to it), with all the features you need to get the sale.
The features mentioned in this article is just a handful of the many features available. You can see all the other wonderful features that Convertri has by clicking on the link below.
This is probably one of the best funnel builders on the market and you can’t go wrong with it. Give it a test drive and you’ll be glad you did.
Of course, creating a great page is only part of the puzzle. If you want to have great results you need to be able to write highly converting copy which is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.
To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊
When you first get started online, you might be worried. Frankly, you probably should be worried.
Yes, you made sales this month. But will you make sales NEXT month? And how will you pay the bills if you don’t make sales?
It can be scary going from a job where you know exactly how much you’ll get paid and when you’ll get paid to working your own business online.
Of course, online businesses don’t have the large overheads that physical businesses do, and you can get started for virtually free, but for most entrepreneurs the slowly, slowly approach can be a lot to swallow and they want to dive in head first. Sound familiar??
Once you have your business up and running, what then?
In your business you might have a brilliant month and then two months of starving followed by a mediocre month followed by (hopefully) another great month.
The trouble is that if your business is your sole source of income, you want your profits to be a lot more reliable than that!
Or… how do you KNOW for a FACT that next month you can make the mortgage payments and eat, too?
Simple – continuity programs. Call it what you want – memberships, recurring payments, monthlies, etc.
It all boils down to getting people signed up into a continuity program so you can continue to get paid month after month.
Now you have a choice here: You can either promote other people’s continuity programs or create and promote your own.
Drive the traffic, offer your own bonuses, and do what you’ve got to do to get people signed up.
The problem, of course, is that in exchange for less responsibility, you also have less control and more competition.
The membership site owner has control over content. If s/he takes a “churn and burn” mentality and doesn’t care about keeping members happy, then people won’t stay long. You’ll have to continually make new sales, which isn’t what you’re looking for.
You want stability. That’s why you only want to promote truly great memberships and continuity programs that deliver a ton of value.
As to competition, you are competing with every other affiliate who is promoting the same program.
Unless they’re on someone else’s list (they are) who has already promoted the program. In which case, you’re not going to make many sales.
Promoting affiliate memberships is a give and take. Less responsibility, no control and lots of competition.
And this is why you might want to start your own membership. Look around and see what people in your niche desperately want and need, and then fill that want with your site.
Outsource the content creation if you can, so you can focus on the important part – filling it with people.
Once you’ve got your membership site up and running, it’s time to get busy promoting it. Use every technique you can think of and track everything.
Find out what your best sources of traffic are, and then put all of your effort into just those methods.
9 out of 10 new members are coming from Facebook, so what are you going to do?
Drop all of your other methods and focus exclusively on the Facebook advertising.
Get your conversions up and your costs down and now you have a viable way of getting a continuous influx of new members into your site.
One thing you need to be aware of is that selling a membership can be a big ask with cold traffic and your conversion rate probably won’t be stellar.
So, what you could do is offer them a cheap product upfront to get them into your funnel, and then offer them your continuity program.
Plus, most folks won’t even notice a payment for $10-20 leaving their account every month.
Another thing to think about is whether you want to be creating content month after month, year after year. You could outsource the content creation if financially viable, or you could create a fixed membership site with 12 months of content that the customer pays to access.
Want even more members? Show affiliates how well your offer is converting, and you can get them to promote your membership site, too.
There are plenty of affiliates out there who want that continuous, month to month income that a good membership site provides. All you have to do is show them that your funnel is converting, and members are sticking.
Naturally, there are a lot more details than this to starting a membership site. But hopefully this gets you thinking in that direction.
One more thing – the first site is the hardest. Once you have a membership site that’s clearing at least a couple of thousand dollars each month like clockwork, continue to build on that one while building your second membership site, and so forth.
Create a membership empire to secure your finances, and then you can experiment with anything you like.
Security first, right?
By the way, if you want to know more about outsourcing check out this article here and the featured resource below where you get a free report all about successful outsourcing; download, read it and take action 😊
It’s my opinion that any online marketer – regardless of niche – who doesn’t do the following is essentially hiking up a rocky mountain barefoot when s/he could be taking the ski lift.
But only a relatively small percentage of marketers make the one simple shift that will catapult them to success.
I’m going to focus on product creators here but this applies to affiliate marketing as well.
Here’s the traditional launch a product method:
Let’s add a twist:
This second scenario can be just a small launch, perhaps to your own list just to see if it’s going to sell well. You don’t have to sweat the 101 things that go along with a huge launch because this isn’t a: “Sell it hard and get out fast.” kind of thing. You’re selling this membership, newsletter or SAAS for months or years to come, and earning residual income, too.
You can start a membership site in a week and buy enough traffic to see if it’s a winner. If not, tweak it and try again, or get a better idea. You’re not out much money or time. (A full-blown launch can cost you hundreds of hours and a small fortune in copywriting, page design, affiliate contests and so forth.)
And it’s residual. $10 a month. $20 a month. $47 a month. You pick the price. You get 200 new trial members the first week and 100 stick with you – you can do the math. You get 200 new trial members every single week for 52 weeks and half of those stay in the membership for several months – you can do the math.
Yes, there is attrition. But if you’re offering the right newsletter or membership or software, that attrition rate can be surprisingly low. Think of a software someone needs to run their business. Are they going to cancel? Not unless you stop updating.
Think of a newsletter or membership that gives them the crucial info they need to succeed (business or personal, doesn’t matter). Are they going to cancel? No way.
I love products that pay residual income.
I sell my own and I sell other people’s residual products as an affiliate.
My reasoning is simple: Why work myself to death to create products that only pay me one time when I can create products that pay me over and over again? And these are products that I can keep selling for years to come.
Or do you want to have maybe 1 or 2 products that you can continually sell for years that happen to bring you residual income, too?
Residual income might well be considered the 8th wonder of the business world. When you’re earning residual income, you have income security with LESS work than if you did a big fancy launch every 2 to 6 months.
Do you know what it takes to do a big launch? It’s exhausting. And when it’s over and the affiliates are paid and the bonuses are paid and all the expenses are handled, you realize that even though the launch went great (assuming it didn’t flop) you still didn’t make as much money as you thought you would.
Which is why you see marketers doing one big launch after another after another. It’s work and frankly it’s not fun.
If you wonder why so many ‘big name’ marketers come and go after a few years, this is the reason.
Be kind to yourself and work smart. Sell products with residual income.
Of course, to be able to sell anything you need to be skilled at copywriting and there are good and bad ways to do this. To learn about some of the common pitfalls to avoid when copywriting, check out the featured resource below to gat a free report; download, read it and take action 🙂
If you know anything about sales and marketing, you know the power of the sales funnel.
This Is nothing new; sales funnels have been around in some shape or form forever. Online marketing makes them quick and simple to implement with the correct tools, such as Convertri or ClickFunnels and they can make a real difference to your profits, but can you be doing more, and is your sales funnel bleeding money and not working as well as you would like?
Let’s be honest. Does this sound a bit like you and your business?
You work hard to build your sales funnel. You’re buying traffic, but your funnel isn’t converting well enough to fully pay for that traffic.
Which means, you’re in the red. Yes, you are building your list, and yes, over time you will recoup your money from your list by promoting other products.
Having a self-liquidating offer, or an offer that breaks even on the front end can make a huge impact on your business because this means that you can afford to pay more for traffic, which means more eyes on your offer and more profit, but only if your offer converts well.
Anther way to boost your funnel is to take in a “lodger” of some kind. Not sure what I mean? Look at it this way…
Think of a big house – one that you love, but it costs too much on your income. What do you do? You take in a renter or two. They are paying you to stay in your house, and you now have no trouble making the mortgage payment each month.
Surprisingly, you can do the same thing with your sales funnel.
If that marketer has an offer that converts really well, and it’s a good match for your funnel, then this makes total sense for the both of you.
Now here’s a little trick: Let’s say you run your traffic through three different offers after they sign up to your list. All of these offers are on a related topic, in line with the subject of the lead magnet that got them into the funnel in the first place.
But if they turn down all three offers, then renting the exit splash page to another marketer with a product that is DIFFERENT for your offers could work really well.
Obviously, this offer would still be marketing-related, but it could be ANYTHING else that is marketing related. Of course, you’ll have to test this out. Do a one-week trial run with your “renter” and see if it’s a good fit. If not, find someone else.
You can rent out any space you like, whether it’s the first upsell, the exit page, a link on your download page and so forth.
How much should you charge? Enough to put your funnel into profit, or a little bit better. If your renter makes a killing, that’s fine. The point is to get you into profit. Then you can buy all the traffic you like and build that list quickly.
Selling this offer to established marketers isn’t difficult, either. Simply send them an email letting them know what you have. It’s an offer they don’t see every day – at least not yet – and it will spark immediate interest with some marketers.
Like anything else, it is a numbers game. Plan on approaching or emailing about 5-7 marketers to get 2 who are really interested, typically one of which will say yes.
I know of one fellow who’s been doing this for a couple of years now. He built a funnel in a new niche; one he was dying to enter. But for whatever reason, he had a devil of a time getting the funnel to pay for itself.
Finally, in frustration, he sent out a blanket email to 14 marketers that he personally knew. Granted, he already had the contacts, so this part was easy for him.
10 of those marketers expressed interest, and he wound up building a second, similar funnel to accommodate the demand.
Finally, he sends a ONE TIME ONLY offer to his new subscribers via email. He makes it VERY clear that this is the only time he will ever send such an offer on behalf of another marketer, but this offer is so good, he just had to let his new readers know about it. (You know the lingo to use.)
Because he makes it clear that this is a one-time only thing and he won’t be spamming his list, no one gets upset.
And between his own upsell, the upsell he rents out, the three ads on the download page and the ‘solo ad,’ he makes a good chunk of money.
He’s now able to buy more expensive traffic and still be in the black at all times. And this better traffic is more targeted and results in more sales from his list.
Talk about a win-win-win situation. He took something bad – a funnel that frustratingly was not paying for itself – and turned it into a way to build his lists even faster and with better prospects, while still making a small profit on his funnels.
If you want to know more about increasing conversions in your business, check out the featured resource below to grab a free report which will teach you how to boost your conversion rate. Download, read it, and take action 🙂