SEO

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8 Ways To Improve Your On Page SEO

5th February
By Jason Daly

8 Ways To Improve Your On Page SEO

Are you looking for ways to improve your on page SEO? If so, you've come to the right place. In this blog post, we'll be exploring 8 essential tips and tricks that will help you boost your on page SEO and get noticed by search engine algorithms. 

From themes, optimizing titles and meta descriptions to building internal links, these strategies will help you get ahead of the competition. 

So if you're ready to take your on-page SEO game to the next level, keep reading!

Choose A Fast, Responsive SEO Friendly Theme

Choosing a fast, responsive, and SEO-friendly theme is an essential element of on-page SEO. The theme of your website determines how fast your website loads and how user-friendly it is. A fast, responsive, and SEO-friendly theme can improve your website's ranking and visibility on search engine results pages (SERPs). 

Firstly, a fast website is essential. A fast website not only provides a better user experience but also helps your website rank higher in search engines. Search engines like Google prioritize websites that load quickly, as they are more likely to provide a better user experience. Slow websites, on the other hand, are penalized by search engines and can negatively impact your website's ranking.

A responsive website is also important for your on-page SEO. A responsive website is a website that adjusts its layout based on the device being used. This means that your website should look good on both desktop and mobile devices. A responsive website is not only user-friendly but also important for SEO. Google prioritizes mobile-friendly websites and penalizes those that are not optimized for mobile devices.

When looking at themes for your website, look at those that may include features that can boost your rankings. An SEO-friendly theme is a theme that is designed with SEO in mind. It should include the necessary HTML elements, such as title tags and meta descriptions, to help search engines understand your content. It should also be optimized for speed and mobile devices to improve your website's ranking on SERPs. My personal favourite WordPress based themes are OptimizePress and Thrive Themes. 

As you can see, choosing a fast, responsive, and SEO-friendly theme is an important factor for on-page SEO. It can improve your website's ranking and visibility on search engines, providing a better user experience and ultimately driving more traffic to your website.

Use Targeted Keywords Strategically

One of the key elements of on-page SEO is using targeted keywords strategically. 

Targeted keywords are specific words or phrases that people use to search for information on search engines. For example, if you run a pet grooming business, your targeted keywords may include "pet grooming services," "dog grooming near me," or "cat grooming tips." By incorporating these keywords into your website's content, you increase your chances of appearing higher in search engine results when people search for those keywords. 

Here are some ways to use targeted keywords strategically to improve your on-page SEO:

Conduct keyword research: Before you start using keywords on your website, it's important to conduct keyword research to identify the most relevant and effective keywords for your business. You can use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keywords that are popular, have low competition, and are relevant to your business.
Use keywords in your page titles and meta descriptions: The page title and meta description are the first things that people see in search engine results. Make sure to include your targeted keywords in these elements to make your website more relevant to search queries.
Incorporate keywords into your content: Use your targeted keywords throughout your content, but don't overdo it. Google penalizes websites that engage in keyword stuffing, so make sure your keywords are incorporated naturally and in moderation.

Using targeted keywords strategically is a powerful way to improve your on-page SEO. However, it's important to use keywords in moderation and avoid engaging in any black-hat SEO practices that could result in penalties from search engines.

The Complete Solution For Building Your Blog...
The Right Way

If you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. 


The Rapid Blogging Blueprint training combines manuals, checklists and over the shoulder video training to get your blog up and running, and into profit...quickly.

Optimize Your Title And Meta Tag

Ok, so let's move onto optimizing your title and meta tags. These tags provide information to search engines about the content of your web page and can impact your search engine ranking.

 Here are some ways to optimize your title and meta tags to improve your on-page SEO:

Use your targeted keywords: Including your targeted keywords in your title and meta tags can help signal to search engines that your content is relevant to a particular search query. Make sure to use your keywords naturally and avoid keyword stuffing, which can lead to penalties.
Keep your title tag under 60 characters: The title tag is the clickable headline that appears in search engine results. To ensure that your entire title tag is displayed, keep it under 60 characters. This also makes it easier for users to quickly scan and understand the content of your page.
Use a unique title and meta tag for each page: Each page on your website should have a unique title and meta tag that accurately reflects the content of that page. This helps search engines understand the structure of your website and provides users with relevant information.
Write compelling titles and descriptions: The title and meta tags should be written in a way that is compelling and entices users to click through to your website. Use language that is clear, concise, and emphasizes the unique value of your content.
Include your brand name: Including your brand name in your title and meta tags can help build brand recognition and make it easier for users to identify your website in search engine results.

Next, let's move onto some different tags...

Insert Image Alt Tags

When it comes to on-page SEO, one element that is often overlooked is the use of image alt tags. These are descriptions that you can add to images on your website to provide context and information for search engines and users. 

Here are some ways to use image alt tags to improve your on-page SEO:

Use descriptive alt tags: When you add alt tags to your images, make sure they are descriptive and relevant to the content on your page. Rather than using generic phrases like "image1" or "picture2," use alt tags that describe the image and include your targeted keywords.
Optimize your file names: The file names of your images can also impact your on-page SEO. Before you upload an image to your website, rename the file to something that is descriptive and includes your targeted keywords. For example, if you have an image of a dog on a grooming website, you could rename the file to "dog-grooming-services.jpg" to make it more relevant to your content.
Use high-quality images: The quality of your images can impact your website's performance and user experience. Make sure to use high-quality images that are optimized for the web and won't slow down your website's loading time.
Use images to break up text: Including images on your website can also help break up long blocks of text and make your content more visually appealing. When you do include images, make sure to add alt tags to each one to improve your on-page SEO.
Use captions: Captions are another way to provide context and information about your images. Use captions to describe the image and provide additional information that may not be included in the alt tag.

By taking these things into consideration, you can improve your on-page SEO and provide a better user experience for your website visitors.

Write Unique Content For Each Page

Unique content helps search engines understand the purpose of your website, the value it provides to users, and how it should be ranked in search results. 

Here are some ways to write unique content for each page and improve your on-page SEO:

Develop a content strategy: Before you start writing content, it's important to develop a content strategy that outlines the purpose of your website, your target audience, and the topics you want to cover. This can help ensure that each page on your website has a clear purpose and unique content.
Conduct keyword research: Conducting keyword research can help you identify the topics and phrases that your target audience is searching for. Use this information to create content that is relevant to your audience and includes your targeted keywords.
Write for humans, not just search engines: While it's important to include your targeted keywords, it's equally important to write content that is engaging, informative, and valuable to your audience. Avoid keyword stuffing and focus on creating content that provides value to your users.
Use headings and subheadings: Using headings and subheadings can help break up your content into smaller, more readable sections. This not only makes it easier for users to consume your content, but also helps search engines understand the structure of your page.
Avoid duplicate content: Duplicate content can harm your on-page SEO and make it difficult for search engines to understand the purpose of your website. Make sure that each page on your website has unique content that provides value to your audience.

Now that you have started to create content, let's look at linking similar content together...

Include Internal Links To Relevant Pages

Internal linking is a powerful on-page SEO tactic that can improve the user experience, help search engines understand the structure of your website, and increase the visibility of your content. 

Here are some ways to include internal links to relevant pages and improve your on-page SEO:

Use descriptive anchor text: Anchor text is the clickable text in a hyperlink. Using descriptive anchor text that accurately reflects the content of the linked page can help both users and search engines understand the purpose of the link.
Link to relevant content: Internal links should be relevant to the content of the page and provide additional value to users. Linking to pages that are closely related to the content of the current page can help users find more information and stay on your website longer.
Use a variety of internal links: Use a variety of internal links, including contextual links within the content and navigational links in your website's menu. This can help ensure that users can easily find the information they're looking for and can navigate your website efficiently.
Link to cornerstone content: Cornerstone content is the most important and valuable content on your website. Linking to cornerstone content from other pages on your website can help improve its visibility and increase its authority.
Update your internal links regularly: Over time, your website's content and structure may change. Make sure to regularly update your internal links to ensure that they are still relevant and provide value to users.

Now let's look at the URL's you are using (isn't there a lot to consider)?

Make Sure Your Url's Are SEO Friendly

Yes, even your URL's can be optimized to give you a small SEO boost, and every little helps, right?
So, here are some ways to make sure your URLs are SEO-friendly and improve your on-page SEO:

Use a clear and concise URL structure: A clear and concise URL structure can help both users and search engines understand the purpose of the page. Avoid using long and complicated URLs that are difficult to read and understand.
Include targeted keywords in the URL: Including targeted keywords in the URL can help search engines understand the content of the page and improve its visibility in search results. However, make sure to avoid keyword stuffing and use targeted keywords in a natural and relevant way.
Use hyphens to separate words: Using hyphens to separate words in the URL can help improve its readability and make it easier for users to understand the purpose of the page.
Avoid using session IDs or dynamic parameters: Session IDs or dynamic parameters can create multiple URLs for the same page, which can confuse search engines and harm your on-page SEO. Make sure to use static URLs that clearly identify the content of the page.
Use a canonical tag to avoid duplicate content: If you have multiple URLs that lead to the same content, use a canonical tag to indicate the preferred URL. This can help avoid duplicate content and improve your on-page SEO.

Now let's help out the bots for even more SEO juice...

Have A Site Map For Bots

Search engines use bots to crawl and index websites. Having a sitemap on your website can help search engine bots easily find and index your pages. 

A sitemap is a list of all the pages on your website that you want search engines to crawl and index. It provides a clear and organized structure for your website and can improve your on-page SEO in the following ways:

Improved crawlability: A sitemap helps search engine bots navigate your website by providing them with a clear path to follow. This ensures that all pages on your website are discovered and indexed by search engines, improving your website's overall visibility and ranking.
Better user experience: A sitemap not only helps search engines navigate your website, but it also provides a better user experience by offering a clear and organized structure for your website. This makes it easier for users to find the content they are looking for, improving their overall experience on your website.
Enhanced optimization: By providing search engine bots with a clear path to follow, a sitemap can help identify the most important pages on your website. This can help you optimize your website for targeted keywords, ensuring that your most important pages rank higher in search engine results pages.
Improved website updates: A sitemap helps search engine bots discover and index new pages on your website. This can be especially useful when adding new pages to your website or updating existing ones. With a sitemap, search engines can discover new content faster, improving your website's overall ranking and visibility.

As you can see, having a sitemap for bots is an essential part of on-page SEO. It may not be sexy, but it can help to make your site more visible, and more visibility means more traffic, and hopefully more traffic means more conversions and ultimately, sales 🙂

“SEO is only not seen as rocket science by those who know it” 

– Danny Sullivan

Conclusion

By now, I'm sure you'll agree that on page SEO is an important part of any website's overall search engine optimization strategy. By following the eight ways outlined in this article and implementing them properly, you can improve your website's visibility, ranking, and performance in search engine results.

And, by regularly monitoring and updating your content, you can ensure that your website always stays up to date with the latest trends and best practices in SEO. With a well-planned on page SEO strategy in place, you will be well on your way to success in your online business.

This list isn't exhaustive, and there are other things that you can do, but these are probably the most important ones. SEO is a huge topic and can be rather intimidating, but remember to write any content for people, not search engines, and that you can always go back and do a lot of this optimization later.

If you want to know more about SEO, check out the featured resource below for a free report, Simple SEO Keywords which will show you how to research keywords for your content using some great tools; download, read it and take action 🙂

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Why Blogging Is Important For SEO

15th January
By Jason Daly

Why Blogging Is Important For SEO

Blogging is an essential part of any successful digital marketing strategy. Not only does it give your brand a voice, but it can help to boost your website's search engine rankings and increase its visibility. This, in turn, leads to increased website traffic, engagement, and conversions. In this article, we’ll discuss why blogging is important for SEO (Search Engine Optimization) and how it can help you reach your online marketing goals.

 When done correctly, blogging plays a vital role in improving the overall user experience of your website by providing fresh and interesting content that visitors are interested in reading. By doing so, you will be able to attract more visitors to your website, which will ultimately lead to more sales or leads. Furthermore, by regularly updating your blog with quality content, you’ll be able to maintain a high ranking with search engines as well as boost your credibility and authority within the industry.

One of the main advantages of blogs is that they offer a great way for businesses to create content that will draw in visitors from search engines like Google and Bing. By creating high-quality content that is tailored towards certain keywords, businesses can ensure their posts appear high up in search engine results pages (SERPs). This increased visibility can result in more people finding out about your business and visiting your website – leading to increased conversions and sales!

Blogging can also help you build relationships with other industry professionals or influencers who may be interested in sharing your content with their own followers – this can help spread awareness about your brand even further! Additionally, when you write regular blog posts targeting specific keywords related to your business niche, it helps show Google and other search engines that you are knowledgeable about the subject matter – thus improving organic rankings over time.

Now, let's look in more depth at how blogging can be good for SEO.

Why Is Blogging Important For SEO?

Blogging is an important part of any successful SEO strategy. At its core, it helps to improve organic search rankings, generate traffic to your site, and increase website visibility. It also helps in other areas related to SEO, such as building relationships with customers and other businesses, offering more opportunities to promote content, improving the user experience on your site, and creating engaging content for your audience.

Here are some of the core reasons why you should be using a blog for SEO:

Increasing Website Visibility
Quality blog posts that are properly optimized with relevant keywords can help you rank higher in the SERPs (Search Engine Result Pages). This will make your website more visible to potential customers and they’ll be more likely to find your business online. This could be especially beneficial if you’re a small business trying to establish an online presence.

Improving Organic Search Rankings
As you publish high-quality content related to your niche that’s optimized for SEO, you’ll see improvements in organic search rankings. This means better visibility for your website in the SERPs which can lead to increased traffic and sales.

Generating Traffic To Your Site
Quality blog posts can attract interested visitors who are looking for information about specific topics or products that relate to what you have to offer. These people may end up becoming customers who purchase from you or subscribe to your services.

Enhancing Credibility And Authority
When you post quality content regularly, it shows that you know what you’re talking about and allows people to trust you as an expert in the industry. This can help build credibility and authority among potential customers, which could result in more sales down the line.

Building Relationships With Customers And Other Businesses
Blogging provides an opportunity for businesses to form relationships with their customers by responding directly to comments on their blog posts or engaging with them on social media platforms like Facebook or Twitter. Additionally, it provides a platform through which businesses can reach out and collaborate with other businesses within their niche or industry - this could result in great opportunities such as joint ventures or cross-promotions between brands.

Offering More Opportunities To Promote Content
Not only does blogging provide an opportunity for businesses to share their own content, but it also provides them with an avenue for promoting other people's content too. By sharing interesting articles from other websites relevant to their niche, businesses are able to not only promote themselves but also strengthen relationships with other companies, which could lead to beneficial connections down the line!

Improving User Experience On Your Site
A well-maintained blog offers visitors something new each time they visit your site - whether it's fresh content or recent updates about the company - which encourages them to stay longer and explore more of what you have to offer! This improves the user experience on your site while increasing brand loyalty at the same time!

Creating Engaging Content For Your Audience
Last but not least, blogging is important because it allows businesses to create interesting and informative content that resonates with their target audience—thereby helping boost overall engagement levels across all channels!

As you can see, there are numerous reasons why blogging is important for SEO, and this is by no means an exhaustive list. Now that you can see the importance, let's look at some practical ways to optimize your blog for good SEO.

Tips For Getting Started With Blogging For SEO

With so many benefits, it’s no wonder that blogging for SEO is becoming more popular. But getting started on the right foot—by choosing the right topics, optimizing titles and URLs, incorporating internal links, and more—is key to success.

But if you're just getting started with blogging for SEO, it can be difficult to know where to begin. To help get you off the ground, here are some tips for effective blogging for SEO:

Choose the Right Topics
Research keywords relevant to your business and industry. Before you start blogging, it's important to do keyword research so that you know what topics are likely to attract the most interest from your target audience. Utilize tools like Google Keyword Planner or Ubersuggest to identify relevant keywords related to your business or industry, then use those terms when crafting blog post titles and content.

Optimize Titles and URLs
Use appropriate keywords; when writing a blog post title or URL, make sure that you include keywords related to the topic of your post. This will help search engines better understand what your post is about and rank it accordingly. If possible, try to include the keyword in both places since this will give you more chances of ranking higher in search engine result pages (SERPs).

Include Keywords Strategically
Make sure that you place keywords naturally in the copy. Once you have identified relevant keywords for your blog post, use them strategically throughout the text while still making sure they fit naturally into the copy. This helps search engines recognize what information is being presented on each page and ensures that webpages are accurately indexed by search algorithms. Additionally, include related topics or long-tail keywords throughout the body of text as well as variations of the main keywords where appropriate.

Incorporate Internal Links (Linking Between Pages on Your Website)
Internal linking between pages on your website helps direct readers through different areas of your site while also helping boost its overall authority with search engines. Make sure each internal link contains a keyword related to the content it’s linking from/to so that it can be properly indexed by crawlers. Additionally, be sure links open up in new windows, so users don't navigate away from the page they're currently viewing when clicking on a link within a post.

Optimize Images - Add Alt Texts, Descriptions, Captions, and File Names
It's not just words that matter when it comes to blogging for SEO; images play an important role too! By adding descriptive tags such as alt texts, captions, and descriptions along with useful file names for all images included in posts, you'll ensure they appear correctly in SERPs as well as having some additional benefit when users click through from image searches (Google Images).

Utilize External Links
Link out to other websites as well. Not only should you link internally within posts but also consider including external links that point back out towards other sites as well as sources used within posts (e.g., quotes and stats). This shows both readers and search engines that you’re connected with reputable sources, which adds weight towards establishing trustworthiness within SERPs too!

Track Results With Analytics
The last step is to monitor performance and see what’s working. You can do this using analytic tools such as Google Analytics or HotJar Heatmaps, which allow you to monitor how people interact with your blogs (e.g., clicks per page), determine how much time users spend reading each article, etc. Use this data to figure out which articles perform best, then use those insights going forward when creating future blog posts – doing this allows for continual improvement across all aspects of your SEO strategy over time!

By following these steps outlined above, you'll soon find yourself well on track towards creating effective blog posts that not only bring value and insight but also greatly benefit from an SEO perspective too!

The Complete Solution For Building Your Blog...
The Right Way

If you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. 


The Rapid Blogging Blueprint training combines manuals, checklists and over the shoulder video training to get your blog up and running, and into profit...quickly.

Conclusion

Blogging is an important part of SEO because it can help to improve the visibility of your website and increase traffic to your site. Blogging can also help build relationships with customers, increase brand awareness, and improve the overall user experience.

To get started with blogging for SEO, it is important to ensure that the content is relevant, engaging, and informative. Additionally, creating a blog schedule, researching keywords, and optimizing content for search engines can all help maximize the effectiveness of blogging for SEO. Ultimately, blogging is an essential part of SEO and should be used in order to improve the visibility of your website and increase traffic to your site.

“Your first blog posts won't be perfect, but you just have to do it. You have to start somewhere."

– Shane Barker

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free blogging report; download, read it and take action 

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How To Rank Higher On Google And Boost Your Business’ Visibility Online

Why is search engine optimization important?

Search engine optimization is the process of optimizing a website to rank higher in search engine results pages. It is an important part of digital marketing because it can be the cause of a large number of website visits, and we all want traffic, right?

SEO is also important because it can help people find the information that they are looking for.

There are many benefits to SEO and there are many different ways to optimize your website. This article will list some of the most common tips that you should follow if you want to improve your search engine ranking.

1. Conduct Keyword Research

Keywords are the backbone of any search engine marketing campaign. Without them, you will not be able to rank for anything.

A keyword’s importance is determined by its popularity, relevance and competitiveness. The best keywords are those that have high search volume, but low competition.

One tool to use is Google’s own keyword tool:

So, it is important to know the competition in order to determine the best keywords, because if you have a high search volume keyword with low competition, it will take less time and money to rank on that keyword. You are also more likely to rank higher in organic (free) searches too.

2. Create A Compelling Title And Meta Description

The title and meta description tags are the first things people see on a search engine. They are the first impression, and it is important to make sure that they are both compelling enough

The Title Tag should be less than 55 characters and the meta description should be about 150 characters for maximum SEO benefits.

The title and subtitle are often considered to be the most important elements on a post, as this is what people will first notice, read, and consider.

The title should be a good foundation for you to use when you write content that goes into the blog. It should also entice people in so they are interested in your topic and it keeps them coming back. Keep it short, but exciting with a hook like “10 Tips to Make Your Wedding Day Awesome” etc.

3. Increase Your Backlinks

You can increase your backlinks by guest posting on popular blogs, publishing high-quality content on your own blog and promoting it, participating in link building communities, and more.

Guest posts are a great way to get backlinks for your blog. You should write about topics that are relevant to the blog you’re submitting to. If you don’t have enough content on your own site, then you can also write about topics that are relevant to the blog you’re submitting to.

The goal is to make it seem like you are an expert in the field and have something interesting to say.

Link building communities are a great way to get backlinks for your site. You will need a strong network of sites that link out regularly or they won’t be as valuable as they could be.

4. Optimize Your Website’s Structure

Website optimization is an important part of SEO marketing. It helps to increase the chances of ranking higher in search engine results pages.

These are some of the most important things that you should do to optimize your website’s structure.

  • Ensure that your site is mobile-friendly.
  • Optimize your URLs and make them as descriptive as possible.
  • Use keywords in your meta tags and title tags for better visibility on SERPs.
  • Optimize for voice search by using long tail keywords and phrases in your content, page titles, and meta descriptions.
  • Include a sitemap on your website so that Google can crawl it more easily and index it faster.

5. Use Keyword-Rich Content And Urls

Another important step to ranking well in search engines is to make sure that you are using keywords in your content and URL’s.

Search engines look for keywords that are relevant to the topic of the page, so it’s important to use them. However, don’t go overboard with them or you will end up with a page that is too keyword heavy.

When it comes to keywords, longtail keywords are more effective than short ones because there is less competition for them. You can find these by typing in a Google search what you want to rank for and then looking at the suggested searches at the bottom of the page.

6. Leverage Social Media And Share Your Content On Sites Like Reddit Or Quora

Reddit is a social media site that provides links to content and discussions about that content. Reddit has a large number of active users, which means that there are plenty of potential readers for your content.

Quora is an online question-and-answer website where people can ask questions and provide answers to other people’s questions. Quora is different from other social media sites because it focuses on providing information instead of generating revenue.

The following are some strategies for leveraging the power of Reddit and Quora:

  • Posting your content on Reddit or Quora with a link to your website
  • Sharing your content on these sites will increase the chances of getting traffic from their respective communities
  • You can also promote your posts by offering freebies like ebooks, whitepapers, infographics, audio, video etc.

7. Make Sure To Be Mobile-Friendly

While the internet is not yet a mobile-only world, it is becoming increasingly important to have a mobile-friendly website.

There are many ways to make your website mobile-friendly. You can use responsive design, which means that the same content is displayed on all devices and screens, or you can have a separate site for mobile users.

You can also create an app for your company so that customers can access your services on their phones.

8. Publish Regular Blog Posts With Relevant Content

Blogging is a great way to generate qualified leads. It also helps you build your personal brand and authority in the marketplace. When you blog, you need to make sure that you include relevant content that will be interesting to your target audience.

Here are some blogging tips:

  • Write posts that are at least 1000 words in length
  • Include a link in your blog post to your most recent blog post or article on the same topic
  • Make sure that the title of your post is catchy and includes keywords related to the topic of the blog post
  • Include a call to action at the end of each blog post

9. Connect With Influential Bloggers In Your Niche

Guest blogging is a strategy that is used to connect with influencers in your niche. Influencers are people who have large followings on social media and can help you build your audience. They are also great for helping you rank higher in search engine results pages.

The process of guest blogging is simple. You reach out to bloggers by sending them an email or direct message on social media, pitching them a guest post idea, and then following up with them if/when they say yes.

Guest blogging can be a great way to build relationships with influencers in your niche and get exposure for your brand or business.

If you want to know more about SEO, check out the featured resource below for a free report, Simple SEO Keywords which will show you how to research keywords for your content using some great tools; download, read it and take action 🙂

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15 Tips To Convert Your Traffic

15 Tips To Convert Your Traffic

If you have read this post, you’ve now got traffic coming in, which is great. Now you need to make the most of that traffic, which means persuading visitors to take a specific action.

The idea here is that converting your traffic creates more benefits and help for your audience, while generating more profit for your business.

To that end, this part is going to show you how to start to optimize conversions on your website, in your ads, and within your email campaigns.

Let’s get right to it…

Get The Basics In Place

Let’s start by making sure you’ve got the basics down, and you’re using optimization best practices.

Understand The Conversion Basics

The first thing you need to understand is that conversion optimization isn’t based on just one factor. Instead, it’s about optimizing multiple factors.

Here’s what you need to put into place:

  • You must have the right (targeted) audience.
  • You need to have something this audience is interested in/wants.
  • You need to craft compelling content or copy to persuade this audience.
  • You need to build trust and overcome objections.
  • You need to be sure you’re creating a user-friendly experience.
  • You need to follow up with your audience.
  • You need to build good relationships so that your audience trusts you.
  • You need to test and track so that you know exactly what works and what doesn’t.

We’ll cover these exact issues in detail throughout this article.

Set Clear Goals

Each piece of content or each page of your website should have one clear goal. If you try to point your audience towards taking multiple steps, they’re going to get overwhelmed or confused.

You want to keep it simple. One goal per page, and everything on that page is designed to help the visitor take the desired action.

11 Examples Of Actionable Goals

There are a variety of ways you can convert your visitors to have them take a specific action.

Here are examples of the types of goals you might set for your content:

  • Join a list in order to get a lead magnet.
  • Buy a product.
  • Start a free trial.
  • Begin a low-cost trial.
  • Upgrade a membership.
  • Purchase an upsell/cross-sell on an order form.
  • Fill in a form (e.g., to request a free quote).
  • Call a telephone number.
  • Register for a webinar.
  • Register for a contest.
  • Share a link/piece of content.

This isn’t an exhaustive list, as you may have specific actions you want your audience to take.

Remember, however, that you should pick just ONE primary goal for each piece of content (or for each page on your website).

Remember That Less Is More

Sometimes marketers have one clear goal (such as “buy a product”), but they still give too many options. For example, they might give the prospect the option to buy Product A or Product B or Product C.

If you want better conversions, then tighten your focus. Pick one specific action, limit the options within that action, and then focus the content on getting the visitor to take that specific action (e.g., buy Product A).

Be Realistic With Conversion Rate

In addition to setting content goals (the action you want your users to take), you also need to select your metrics and set goals around those metrics.

For the purposes of this article, the one metric we’re most concerned about is the conversion percentage.

Or in other words, for every 100 people who visit a page on your site or see a piece of content, how many people take action?

The key here is that you need to be realistic with your conversions.

For example, you can’t expect a 20% conversion rate on a $100 product with a cold audience. For this example, your conversions are more likely to be around 2% — more for warm audiences, better sales copy, and so on.

Be realistic so that you don’t get disappointed. But at the same time, always strive to do better and increase those conversions using the tips and ideas you’ll learn in this article.

Find Out What Your Audience Wants

You can have all the other pieces in place as far as conversion optimization, but if you aren’t giving your audience what they want, then your conversions will suffer.

That’s why you need to do your market research in order to determine:

  • What your audience is already buying.
  • What topics interest them.
  • What they want (that may not exist in the market yet).

Which brings us to the next point…

Five Ways To Find Out What Your Audience Wants

Take these steps to do your market research:

  • Search marketplaces such as ClickBank.com, Udemy.com, JVZoo.com and Amazon.com to see what your audience is already buying.
  • Check your competitors’ sites directly to see what they’re selling.
  • View ads in your niche to see what your competitors are paying money to advertise.
  • Survey your audience to find out what they want.
  • Use keyword tools to see what your audience is searching for in the search engines.

Take note that while you should use all these methods in order to get as much insight as possible, the best way to find out what your audience wants is to see what they’re already buying.

Three Market Research Tools To Use

As you do your research, you’ll want to utilize these tools:

  • A keyword tool such as WordTracker.com.
  • The Google Trends keyword tool which will tell you if your product/topic is evergreen.
  • A tool such as BuzzSumo.com or ContentStudio which lets you know what type of content is currently trending.

Next…

Three Tips For Conducting Surveys

A survey can help you get better insight into what your audience wants. Follow these tips:

  • Be sure you’re surveying a targeted audience.
  • Craft neutral questions (not leading questions).
  • Keep your survey short in order to gather more responses.

Next…

Understand Who Your Audience Is

The more you know about your audience, the easier it will be to craft offers and content that really resonate with them. Finding out what they’re already buying will help you select the right offers.

However, learning about who your audience is – from their basic demographics to their hopes, fears and desires – will help you create content that makes each prospect feel as if you’re speaking directly to them.

If you can forge this sort of connection with every piece of content, you’ll see your conversions rise.

Spend Time Observing Your Audience

One way to learn more about your audience is to spend some time observing them, talking to them, and even becoming a part of the target market. You can:

  • Talk to them offline at places like meet ups (meetup.com) or other places they congregate.
  • Watch their conversations online in niche forums, blogs and Facebook groups.
  • Do what they do in any given day to better understand their challenges/frustrations as well as their triumphs.

For example, if you spend time talking to dog owners or viewing their online conversations, you may find that many small dog owners struggle with a pet that seems to “rule the roost” despite the small size.

 That tells you that you can create products and content that address these issues, but you can also speak directly to these dog owners in a way that will resonate with them

 (e.g., “It seemed so simple – you were going to clip your dog’s nails, but the next thing you, know his lip was up, and he’s snarling at you…”).

Research Demographics

Another way to learn more about your audience is to research their demographics using Google.

For example, you’d search for “dog owner demographics” or “demographics of people with diabetes.” Then make note of:

  • Gender
  • Age
  • Location
  • Income
  • How much they spend in the niche.
  • Marital status.
  • Kids or no kids.
  • Highest education level obtained.
  • Jobs
  • Hobbies

… And anything else you can dig up.

Be sure to use reputable sources of information only, such as those coming from universities, news organizations and professional research organizations (such as Pew Research).

Set Yourself Apart From Your Competitors

When a prospect lands on your page, they’re going to be wondering why they should do business with you instead of your competitor.

If you want the sale, the subscriber, or some other conversion, then you need to give your visitor a reason.

A good way to do this is to develop a USP (unique selling point), which is the unique benefit your prospects will get by doing business with you. It’s what makes your offer or business different and better than that of your competitors.

Here’s a real-life example: Papa John’s pizza rolled their USP into the slogan, “Better ingredients, better pizza.” While other competitors (such as Domino’s Pizza) set themselves apart based on the speed of delivery (30 minutes or less), Papa John’s set themselves apart based on taste.

12 Ways To Develop An USP

Here are the different ways you can set yourself apart from your competitors:

  • High price.
  • Low price.
  • Value
  • Strong guarantee.
  • Excellent customer support/service.
  • Fast delivery.
  • Unique delivery or format.
  • Special bonus.
  • Your unique qualifications for teaching an info product.
  • Unique benefits of your product.
  • Being the “first” or original in some category.
  • Unique way the product is made.

This is not an exhaustive list – you’ll want to do some brainstorming on your own to determine what makes your business and your offers unique.

Be sure to research your competitors to see what USP they’re using so that you don’t pick the same one. You’ll also want to pick a USP that your prospects really value.

Don’t Trick Your Audience

You don’t need to strongarm your audience, use psychological tricks, use click bait or do anything else to trick or manipulate your audience into taking action.

If you’ve got a targeted audience, you put a desirable offer in front of them, and you explain this offer by sharing benefits, then you’ll naturally get the conversions you desire.

On a related note…

Remember This Key

Your reputation is one of your most valuable assets, and it has a big impact on your conversions.

If you’ve got a great reputation in your niche, you’ll always produce better conversions than those who have poor reputations.

That’s why you want to protect your reputation by avoiding the tricks mentioned above, being honest with your audience, and always promoting high-quality offers that will really help them.

So, you will now be hopefully be generating more traffic to your website, and converting that traffic into either leads and/or buyers. For your convenience, you can get all the tips mentioned in both posts in a single handy detailed report; just click on the featured resource below, download, read it and take action 🙂

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15 Tips To Generate More Traffic

15 Tips To Generate More Traffic

Traffic is the lifeblood of any business. Without it, you won’t have any visitors to your blog posts, videos, landing pages, sales pages etc.

In other words, no traffic equals no leads or sales, so it is an essential skill to muster.

You need to consider whether you want to use free or paid traffic, although nothing is really free, because organic traffic is time consuming, whereas paid traffic is instant, but you will need a budget to run enough paid ads to get any viable metrics that you can use.

Basically, before you jump in, you need to do some planning first. Read on to learn how to develop a solid website traffic strategy.

1. Define Your Overall Goals

Before you start bringing traffic to your site, you’ll want to determine your overall goals. Specifically, what are your overall goals in terms of revenue and sales?

You need to figure this out first, and then in a moment, you’ll determine how much traffic you need to achieve your goals.

Note: these numbers need to be realistic. While you may want $10 million this year, that’s not realistic if you’re still new to online marketing. You may find a goal like $100,000 (and the traffic required to get to that number) more realistic.

2. Work Backwards

Now that you have your overall goals, your next step is to work backwards to determine traffic and conversion specifics to achieve these goals.

Here are the questions you need to ask yourself:

  • What is your monthly income goal? (Take your annual income goal and divide by 12.)
  • What items are you selling, and what are their prices?
  • How many of each of these items do you need to sell in order to reach your monthly goal? (Consider both your frontend and backend offers.)
  • What is the conversion rate on these items?
  • Based on this conversion rate, how much traffic do you need in order to reach your goals?
  • How many mailing list subscribers do you need to achieve your goals?
  • What is the conversion rate on your lead page?
  • How much traffic do you need to send to your lead page in order achieve your mailing list goals?

The point is, don’t just pick a traffic goal out of thin air. Do some realistic calculations to determine how much traffic you need, minimally, to achieve your goals.

It’s a good idea to add at least 20% to your estimates as a cushion, as most people underestimate the traffic they need to obtain to achieve their goals.

3. Set Traffic Goals

Now that you know how much traffic you need, you can start setting specific traffic goals for the year as a whole, for each month, and even for each week.

Be sure your traffic goals include the following characteristics:

  • They’re very specific.
  • They’re measurable.
  • They have a deadline.

For example, “I want more traffic by the end of this month” is not specific nor measurable. Instead, you’d set a goal such as “I’d like to increase traffic by 25% this month.” (Naturally, you’d know what your baseline traffic number is, so that you know exactly how much traffic you need to reach the 25%.)

4. Decide Where To Send Traffic

The next part of your planning is to determine where you’re going to send your traffic, and what you want this traffic to do when they arrive at the destination. Take note that you’ll likely send traffic to a variety of links, and you’ll want the traffic to do different things at each of these destinations.

Common destinations include:

  • A lead page.
  • A sales page for your product.
  • A sales page for an affiliate offer.
  • A page with a form (e.g., a quote form).
  • A page with content, such as a video or an article to read.

And similar.

Be sure to create a specific plan for how much traffic you want to send to each destination. For example, you might send the majority of your traffic to a variety of relevant lead pages, and then send some traffic directly to sales pages.

5. Understand The Buyer’s Journey

As you’re creating ads and content to drive traffic, keep in mind that not all prospects are in the same place in their buyer’s journey. That means you need to create content that appeals to people in these three stages:

  • Awareness: Here the person is becoming aware that they have a problem, and thus they begin researching it (typically researching signs and symptoms). They may not even have a name for their problem yet.
  • Consideration: The person now understands their problem, and they’re starting to consider the different ways to solve it.
  • Decision: The person has decided how they’re going to solve it, and now they’re looking at specific solutions.

Next…

6. Develop Your Sales Funnel

Another factor to take into consideration when developing your traffic strategy is what part of your sales funnel will you be promoting?

There are 3 main parts to a sales funnel, namely top, middle and bottom.

As the prospects move down the funnel, the numbers decrease, but their receptivity increases.

A basic funnel looks like this:

  • Lead magnet, which is the free offer to get people on your mailing list.
  • Low-cost tripwire offer to turn subscribers into buyers.
  • Core offer, which is typically a premium-priced product.
  • Backend offers, which you typically send to people who are already doing business with you.

Not everyone is going to follow your sales funnel exactly. For example, some people may start by buying your core offer or even your backend offer.

As such, you need to consider your funnel and the path most people will take as you develop a traffic strategy (and how you’re going to allocate that traffic throughout your funnel).

7. Focus On Your Platforms

You don’t necessarily want to send all your traffic to sales pages. In most cases, it’s wiser to send traffic to your lead pages.

That way, you can build your platform – and then use your email list to send your traffic wherever you want.

8. Decide On Your Budget

Before you start creating a traffic strategy, it’s a good idea to determine how much money you have to invest in this strategy. Primarily your investment will be put towards two things:

  1. Placing paid ads.
  2. Outsourcing all or part of the activities associated with generating traffic, such as creating content and ads.

After you determine how much you can invest per month, then you’ll need to allocate these funds (e.g., X% to paid ads and Y% to outsourcing). The exact allocation depends on your needs and budget.

9. Some Traffic-Related Activities You Can Outsource

 You don’t need to implement your traffic strategy yourself, as you can outsource all or part of it. For example, you can hire someone to:

  • Create the sales copy for your ads.
  • Design graphical ads (such as banner ads).
  • Write copy for landing page.
  • Design landing pages.
  • Create blog content.
  • Write email content.
  • Create lead magnets.
  • Produce videos.
  • Manage an ad campaign (such as a Google Ads campaign).
  • Do keyword research.
  • Manage your social media strategy.
  • Create content for social media.
  • Manage your affiliate program.
  • Create ads and content for your affiliate program.
  • Optimize content for the search engines.

And so on. The exact needs you have will depend on the traffic strategy you develop, but you’ll want to start thinking early on about what parts you might be interested in outsourcing.

10. How To Decide What To Outsource

If you have a limited outsourcing budget (as most of us do), then you’ll need to decide what to outsource. Consider these points:

  • Outsource low-value tasks (such as blog article creation) while you focus on high-value tasks (such as recruiting joint venture partners).
  • Outsource tasks that a professional can do better than you can, such as crafting a high-converting ad.
  • Outsource tasks that you don’t have the tools or knowledge to complete successfully, such as creating a graphical ad.
  • Outsource tasks that you don’t like and/or those you tend to procrastinate on.
  • Outsource tasks that take you a long time.

Next…

11. Four Good Ways To Find Freelancers

There are multiple ways to find freelancers to help you with your traffic-generation activities. These methods include:

  • Place a project on a freelancing site such as Guru.com,

PeoplePerHour.com, Upwork.com, Freelancer.com,

Fiverr.com or similar.

  • Do a Google search for the type of freelancer you need.
  • Ask your network for recommendations.
  • Look locally for a freelancer (you can even place a “want ad” on local sites).

Next…

12. Keep It Simple And Stay Focused

Ultimately, you’re going to have plenty of traffic methods included in your overall traffic strategy. However, a big key to your success is to keep it simple.

Start with ONE traffic method. Study this traffic method so that you understand it. Implement the traffic method and refine your method as needed.

Once you’ve got one traffic method up, running and delivering results for you, then you can add another method. But don’t do this until your website traffic rankings are high enough to justify it.

You can use Google Analytics as a good free website traffic checker, although it can be a little complex due to the mountain of information you get!

So, to put it another way: focus on just one traffic method at a time.

13. Create A Customer Avatar

Before advertising, you need to know everything you can about your ideal customer. That way, you can place ads in the right locations, you can select the right keywords and audiences for generating quality traffic, and you can create ads and content that really resonate with the targeted audience.

Here is the type of information to include in your customer avatar:

  • Demographics, such as age, gender, location, language spoken, income, marital status, highest education level achieved and so on.
  • Where your ideal customer congregates online and offline (meetings, communities, social media, etc.).
  • What types of keywords your audience uses to find information in the niche.
  • Where your audience gets information and products in the niche.
  • The audience’s biggest challenges, hopes, fears and desires with regards to the niche.

… And anything else you can dig up that will help you find and connect with your audience.

14. Three Ways To Research Your Audience

Here’s how to collect information on your audience:

  • Use Google. E.G., run a Google search for “dog owner demographics” and then pay attention to reputable sources of information.
  • Survey your audience to get deeper insights.
  • Read conversations among audience members on social media, blogs and other niche communities.

Next…

15. Two Traffic Mistakes To Avoid

Avoid these two common traffic mistakes:

#1, Using non-targeted advertising. Targeting narrower audiences often means you’ll get less traffic from a particular source, but that traffic will be more responsive than a broader audience.  This usually results in a better ROI.

#2, Using little-known methods or platforms. For example, if you’re going to place a pay per click ad, then stick with well-known platforms (like Google Ads), as the big platforms combat costly click fraud.

So, you will now be hopefully be generating more traffic to your website, but now you will need to convert that traffic into either leads and/or buyers and we will cover that in another post here.

For your convenience, you can get all the tips mentioned in both posts in a single handy detailed report; just click on the featured resource below, download, read it and take action 🙂

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