Social Media

Even More Ways To Start Your YouTube Channel The Right Way

Even More Ways To Start Your YouTube Channel The Right Way

Even More Ways To Start Your YouTube Channel The Right Way

This is the third post about starting a YouTube channel. If you haven’t seen the previous posts, you can read part one here, and part two here.

You really need to be leveraging YouTube if at all possible, because it’s the most popular video-streaming service boasting massive online traffic, and constant streaming services – and ultimately, it will maximize exposure and help your brand become recognized within your market.

By the way, if you do decide to take YouTube seriously, then check out the Video Marketing Insider for a suite of top-notch trainings and software from a video marketing expert.

So, let’s look at three more ways to get your YouTube channel more views and subscribers.

Create An Interesting Thumbnail

A thumbnail is the picture that you click on when you want to watch a video. It should clearly indicate what the video is about, even though your title and description should also reflect the topic of your video content.

One option you have is to choose a freeze-frame from the video that you’ve uploaded.

For example, if you’re a baking company who also sells products to bake with, you might upload a video on how to bake brownies.

You can choose a freeze-frame from the video that shows you mixing the batter. YouTube automatically generates a few that they think are good ones, so this is fairly easy to do.

But the more popular option is to create a custom thumbnail and then upload it, as you can incorporate something that may not be in the video but will entice people to click on it.

This is as simple as taking a picture and using a picture editing tool, such as Photoshop, or tools with a shorter learning curve such as Stencil or Snappa, to make it more appealing and relatable to your video.

For example, a beauty brand may want to use a custom thumbnail that features the products being used in the video hovering around a person’s face, using arrows to point where the products will be applied.

Or you can do a split-screen custom thumbnail. In the case of this beauty channel, they can use a before and after picture of what someone looks like with and without makeup, side by side.

Be sure to play around with different looks before deciding on your custom thumbnail, and make sure that it’s interesting enough that even you would click on it.

Brand Logos And Art

In addition to everything else, it’s important to have both a profile picture and channel art on your YouTube channel that accurately represents your company and reflects your brand message.

And if your business has accounts on other social media platforms, then your business profile picture and channel art should be the same. Again, it’s all about consistency!

Your profile picture and channel art are the very first things that people will see when they visit your channel. Whether you’re a one-person business or a company with thousands of employees, it’s important for brand recognition.

Your profile picture, for individual businesses, can be a profession-al picture of yourself, a mascot or other image that works with your brand. Simply click on the picture within your channel to up-load and edit.

Your channel art, however, should be a bit more brand specific.

You may want to consider hiring a graphic designer to create your logo or channel art. Or if your brand already has a logo, simply up-load and crop accordingly.

Keep in mind what colors your brand uses the most, as well. Then try and incorporate these colors into your videos as often as possible. For example, if your company’s logo is cobalt blue, then have videos with a splash of this color in it or use other graphic elements like a video bar or subscribe button that includes that theme.

When visitors go to your channel and see your cobalt blue logo above thumbnails with matching thumbnails, they’ll start to associate that color with your brand.

If you’ve spent some time analysing successful YouTube channels, chances are you’ve noticed how common it is for all thumbnails to look similar in terms of color or font styles used.

This helps to build a strong visual identity that helps your account look polished and professional, but also helps to establish a theme.

Sign Up For G-Suite

YouTube is owned by Google, and so your channel will automatically be linked with a Gmail account. Even if you already have one, it’s a good idea to create a separate account just for your business.

Look into investing in G Suite to have professional email addresses created. So rather than @gmail.com, your email will say @yourcompanyname.com. It’s a small step, but it helps promote a professional atmosphere for your channel and company overall.

Keep in mind that the name you choose for your new Google account should be the name of your brand.

The next few steps are self-explanatory, until you get to where it asks you to setup a YouTube brand account. This will allow you to designate editing positions.

Just head on over to YouTube, click on your profile icon in the up-per right hand corner, and scroll down to “My Channel.” Click on it but avoid clicking on “Create Channel.”

This is where you want to click “Use a business or other name,” down at the bottom. At this point you should be prompted to enter your Brand Account name.

Your Brand Account name can always be changed in the future, should you decide to do so. At this point you have successfully set up the foundation for your company channel.

Final Words

I hope that this collection of articles has given you the direction you need to start building your very own YouTube channel.

Start off by researching your market, spend some time watching videos from successful channels in your niche and then develop a content plan and schedule that you can stick to.

Once you get the hang of it, make it a point to regularly upload quality content based on the schedule you’ve chosen. Try not to change this! Your subscribers will rely on it and begin to log on expecting new content on those days.

Give viewers a reason to subscribe to your channel and keep coming back, and don’t forget to directly ask for it!  A call to action within each video as well as channel description is important, but you should always encourage them to also turn on notifications so that they’re alerted whenever you upload fresh content.

Notifications cuts through the noise and helps your channel gain traction with repeat visits from subscribers.

And remember to upload in different video formats to keep it interesting and keep the viewer’s attention.

We wish you the best of luck in creating a quality channel and hope you’ve enjoyed this series!

If you want to know more about setting up your YouTube channel the right way, check out the featured resource below for an expanded version of this article covering all 11 tips in the series; download, read it and take action 🙂

Continue Reading
4 More Ways To Start Your YouTube Channel The Right Way

4 More Ways To Start Your YouTube Channel The Right Way

As I mentioned in my previous post, one of the best things you can do to expand your business is to start a YouTube channel.

It’s the most popular video-streaming service boasting massive online traffic, and constant streaming services – and ultimately, it will maximize exposure and help your brand become recognized within your market.

And if you can get YouTube monetization enabled, you can even make some extra cash right inside YouTube itself.


By the way, if you are serious and want to take your video marketing to the next level, check out the Video Marketing Insider. This is a premium level membership that contains training and software to make the most of YouTube and any video marketing and is highly recommended. You can check it out here.


So, let’s look at four more ways to get your YouTube channel more views and subscribers.

Be Consistent And Add Variety 

Now it’s time to determine the types of marketing videos that you want to create.

Keep in mind that you need a good balance of variety while still sticking to your overall theme.  The last thing you want is to confuse subscribers who are used to finding one type of content on your channel with a whole other thing.

On the other hand, viewers enjoy a variety of video content, and there are different ways that you can produce quality content while still sticking to your theme and brand.

Depending on the type of channel you are planning to create, you’ll be able to offer a variety of content.

For example, if your channel is being created to promote other products and services, consider creating case-study style videos that highlight the progress your existing customers have made.

You could easily mix those types of videos in with product highlight videos, product review videos and even unboxing videos if you sell physical products.

Another type of marketing video is a How-To, DIY, or Tutorial. This is a good idea for when you want to demonstrate to potential buyers exactly how to use one of your products.

If your company sells home furnishings, then a How-To video about how to arrange furniture is a great way to showcase your products and educate the consumer.

Another good marketing video idea is a Listicle. These are especially popular for when you have several points to cover.

For example, a baking company may want to create a listicle video that discusses their most popular bakery treats. They can go over each dessert they offer, and then next to it on the screen list, promote an event that it would be ideal for.

And for practically any type of company, a funny, behind-the-scenes, candid video is sure to engage viewers. Show some bloopers from videos you’ve created, how you come up with video ideas, and anything else that helps viewers see the human side of your business.

For example, a telecommunications company could shoot a video of their customer service department. In between shots of representatives helping customers, some employees could be shown having fun. This is a great way to humanize your company and connect with your audience on a deeper level.

Understand Your Audience

In order to both maintain and grow your YouTube audience, it’s imperative that you know all about your current viewers and overall market. You’ll want to be able to create a visual snapshot of who your average customer is.

In truth, market research should begin long before you create your YouTube channel. The more you know about your target audience, the easier it will be to create engaging content that they’ll be interested in.

When you’re inside of your YouTube admin panel, head on over to the Analytics tab.

This is going to give you a tremendous amount of information concerning your content and the type of visitors you’re getting as well as what they are spending time watching.

On this page, you will find:

View Counts– the number of times your videos are being watched;

Average Watch Time– how long people stay on each video;

Revenue Generated– money earned;

Interaction Rate– physical engagements with content.

Pay close attention to the demographics section as well, because this will tell you:

Location in the world that your videos are being played;

Age range of viewers;

Gender of viewers.

Use this information to help your channel grow by knowing who your market is and what they want from you.

For example, make sure that your videos are being watched where you primarily offer your services. If they aren’t, then think about marketing video ideas that can help localize your content.

Depending upon the type of company you own, you’ll want to make sure that the age group and genders it’s meant for are also watching your content. If they aren’t, then come up with some new marketing videos that target these specific groups.

Once you review all the available information, head on over to the comments section on each of your videos. Take some time to see what kind of comments your videos are getting and reply to ones that will help educate your viewers and promote your channel.

And finally, the YouTube Community profile is a fairly new feature that’s starting to become quite popular. It’s basically a timeline for you to post and interact with your followers.

This is where you’ll want to post pictures that are relative to your channel, polls that will help you understand your audience, and even some fun, engaging content.

Know Your Competition

Just like your business does in the real world, you should keep tabs on your competitors on YouTube. Not only can they help you better understand your audience, but you’ll be able to find inspiration from the successful channels in your market.

Set some time aside each week to review a handful of top channels in your niche.

Pay attention to the videos that receive both the highest and lowest number of views. Watch them yourself and pay attention to the different elements included in the video as well as the general style.

  • What are they doing that you aren’t doing?
  • How could they improve their videos?
  • What did you personally enjoy?
  • What did you personally dislike?

All this information will help you improve, as well as shape your content so that it will likely appeal to most your market.

Never copy someone else’s content!  Just use them as a case-study and as inspiration for your own content ideas.

And just as you do for your own videos, take time to scroll through their comments. See how viewers respond, both negatively and positively. Perhaps someone has even referenced your brand in these comments.

Take notes of their descriptions and titles, what keywords they use, and see if you can apply it to your own content.

Learn From Your Favorite Channels

Another great way to learn about YouTube success is during your downtime, when you can relax and watch videos from some of your own favorite channels.

These aren’t the channels of your competitors, we’ve already covered that. This is when you spend some time in off-market channels, meaning that you’re studying how other channels outside of your niche are increasing engagement and driving in traffic.

Just because they aren’t in your niche doesn’t mean you can’t learn something valuable from them.

In fact, it’s quite the opposite.  By studying other markets outside of your own, you’ll likely be able to generate fresh, new ideas that your own niche hasn’t yet seen.

You’ll also begin to see a pattern based on the content style that people are more excited about as well as how the channel owner chose to produce that content and in what formats (candid, professional, how-to style, etc.)

So, the next time you watch a video from one of your favorite creators, ask yourself a few questions.

For example, what about this video is holding my attention? Remember that YouTube is all about clicking, clicking, and clicking.

If this is a channel that you’ve been subscribed to for a while, then what keeps you coming back? Is it the graphics, variety of videos, tone, style, or something else?

Look at the techniques they use to keep viewers returning day after day. Perhaps they include giveaways, fun facts, candid interviews, or live streaming sessions. Are any of these something that you can do on your own channel?

Get those creative juices flowing!

If you want to know more about setting up your YouTube channel the right way, check out the featured resource below for an expanded version of this article covering 11 tips; download, read it and take action 🙂

Continue Reading
How To Get Started With Your YouTube Channel

How To Get Started With Your YouTube Channel

How To Get Started With Your YouTube Channel

One of the best things you can do to expand your business is to start a YouTube channel. It’s the most popular video-streaming service boasting massive online traffic, and constant streaming services – and ultimately, it will maximize exposure and help your brand become recognized within your market. And if you can get YouTube monetization enabled, you can even make some extra cash right inside YouTube itself.

And it’s the second most-visited website on the Internet with nearly 2 billion monthly users logging on to watch videos every day.

So clearly, it’s a great way to connect with your audience and keep them engaged for longer periods of time, while encouraging repeat traffic and views.

For any business owner, it only makes sense to use this as a marketing tool to better position yourself in your market. If you don’t, it’s a pretty safe bet that you’re leaving a great deal of exposure on the table.

And if your competitors are working hard to create attention-grabbing content for their channels, then you’ll find it even more of a struggle to persuade your market that you have more to offer.

Unfortunately, a lot of people struggle to set up their channels. They find the learning curve too steep, or they believe that the investment of time and money may not pay off and chalk it up to a risk not worth taking.

After all, building a channel does take time and effort. Not only do you need to research the kind of content that is likely to attract attention (and become “sticky), but you have to be consistent with creating fresh content and engaging with your audience.

Still, regardless of the fact that creating a stand out channel takes time, there is no mistaking just how powerful YouTube is as a marketing vehicle that can carry your message wider and deeper into your market than nearly any other social platform.

And if you’re unsure about how to get started while minimizing the learning curve, then keep reading because these articles were written just for you.

I’ll walk you through the ins and outs of YouTube, the best times to upload videos, and even how to make sure you attract the most people to your channel.

There’s a lot of information out there about how to get started with YouTube. It can be overwhelming, so I’ve done my best to condense some of the most important tips in a way that is easy to follow. That way you’re equipped with the basic knowledge you need to create your own channel.

Then, you can continue learning about YouTube including advanced optimization and marketing strategies later, once you have hands-on experience building and managing your channel.

So, don’t complicate the process and try to learn everything about marketing on YouTube at once.

Take your time and focus on the basics: building a channel based on market research so you know what kind of content is in demand. Then optimize and expand!

One important thing to keep in mind is that you’ll need to treat your YouTube channel as an extension of your business, not as just another social media platform. Building a successful YouTube channel takes time and effort and above all else, consistency.

That’s the only way you will be able to gain traction and take your channel to the level you want.


By the way, if you are serious and want to take your video marketing to the next level, check out the Video Marketing Insider. This is a premium level membership that contains training and software to make the most of YouTube and any video marketing and is highly recommended. You can check it out here.


Are you ready to get started?

Let’s begin!

Have A Clear Vision

One of the most important things you can do is to develop a clear vision and strategy for your channel long before you begin to create content.

You want your channel to appeal to a specific audience so that you’re able to connect with your core market. You also want visitors to immediately understand what you have to offer and that your content appeals to their interests.

This is how you connect to your audience and quickly build a large following on YouTube. All of your content should be unique, highly targeted and relevant to the products and services you are offering.

This requires careful content planning. You’ve probably already decided on a general focus for your channel, but now it’s time to dig a bit deeper and create a content plan that will help you stay on track while ensuring that your channel is focused on what your audience wants most.

The key to YouTube is being consistent in terms of the type of content you offer as well as uploading fresh, unique content on a regular basis.

Creating a content plan helps you stick to that overall theme.

Create An Attention-Grabbing Description

Believe it or not, a lot of new YouTube channels often overlook the importance of a highly optimized channel description.

This is the first thing that people often see and if someone is interested in subscribing to your channel, chances are, they’re going to read your description to determine whether it’s something worthy and relevant to what they are most interested in.

Therefore, creating a well-written, keyword optimized, informative channel description is imperative to the success of your YouTube channel. Potential subscribers will find this when they click on your “About” tab.

To begin creating your channel description, click the “Edit” button within your admin panel, and then fill out the “About” section. Use this opportunity to inform viewers about the type of content you offer.  Include links to your website or landing page so you can convert that viewer into a mailing list subscriber as well as a channel one!

You’ll want to include 1-2 primary keywords that clearly describe your content. Use them in both video descriptions and titles as well. It’s been proven that YouTube places a great deal of importance on the content found on your About Page so you want to make sure you use this space wisely.

There are also places to link your other social media accounts for your business, such as Facebook, Instagram, and Twitter, so be sure to fill them out if they’re applicable, as this is a great opportunity to gain followers on other social media platforms and create a flow of traffic to all your accounts.

If your channel will offer a weekly podcast, then be sure to include the link and content schedule in your “About” section along with a relevant hashtag for your podcast.

Use YouTube as a spring board to generate and control traffic flow to other avenues of your business. It’s one of the easiest ways to position yourself in your market and build a loyal following.

Once you’ve created a handful of videos, you can also create a playlist that is linked and featured in your About section.  This is great for the times where you are offering longer videos on external channels like Twitch.

You can upload a portion of the full video to YouTube and then funnel traffic to the full video on another site where perhaps you’re able to monetize.

At the end of your about section, you’ll want to include something to encourage viewers to interact with your videos – essentially, a call to action.

Videos with a high level of interaction tell potential subscribers that what you produce is good, binge-worthy content, and keeps people engaged instead of clicking on something else and moving on.

For example, say something along the lines of something you’ve likely seen a hundred times on other channels:

“If you enjoy watching our videos, then please comment, hit that like button, subscribe to our channel, and share!”

Optimize Everything

A critical part of having a successful YouTube channel is Search Engine Optimization (SEO). This is what puts your videos on the Google map, as well as other search engines and social media sites, where people searching the internet can find it.

Be sure to familiarize yourself with Google’s Keyword Planner, which is found at: https://ads.google.com/home/tools/keyword-planner/

You can also use Google Trends here: https://trends.google.com

Begin by evaluating different keyword phrases to determine what people are actively searching for, but also what keywords are relevant to your market. Chances are you’ll uncover a ton of high-traffic keywords you haven’t even considered.

Use a few of these keywords throughout your entire channel, not just your description but also in your video descriptions and title tags.

Keywords are what people search for when looking for specific content, so the more often you are incorporating them into your channel’s content, the higher number of social signals will be out there, driving traffic in.

Also keep in mind that repetition matters.

Don’t keyword stuff (this is where you use keywords in ways that don’t make sense to your audience or detract from a viewer’s experience).

At the same time don’t be afraid to use the same keywords multiple times throughout different areas of your channel.  2-3 times is best practice. Any more than that can get your account flagged.

We’ll cover 4 more areas of your YouTube strategy next time…

If you want to know more about setting up your YouTube channel the right way, check out the featured resource below for an expanded version of this article covering 11 tips; download, read it and take action 🙂

Continue Reading
Social Media Analytics

Social Media Analytics

Social Media Analytics

Are you a social marketer? One thing that is hard to do sometimes is to interpret what actions mean on social media. The fact is, not all actions even matter. It’s important to know what matters and what doesn’t and this may vary between the various social media platforms.

It’s also important to know what everything means or potentially means based on other factors and the goals you set. Below are some important questions to consider when social media marketing.

* Leads – How many new leads did you get from the action you performed? If you set up a freebie guide and marketed that, how many people signed up and downloaded it? If people downloaded a freebie, how many who did that took further action?

* Engagement – When you make a post, how many people respond in some way to the engagement? What was the point of the engagement? Did the audience do what you thought they’d do?

* Reach – How many people shared your post? How far did the post reach, meaning how many people laid eyes on it and shared it? If a lot of people shared it, you might consider adding more content like that.

* Impressions – When you boost a post on Facebook, how many impressions did it make versus how many people saw it, shared it, and engaged with it? What did they do afterwards?

* Funnels – With your analytics software you can set up a means to testing out your funnels to find out which type of funnel works best. This can help you identify holes in your plans to reach your goals.

* Unique Visits – It’s important to know how many unique visits you get each day, where they came from, and what they did after they got there. Did they convert? Did they sign up for anything? Did they download something? Did they search your site?

* Repeat Visits – Having a lot of repeat visitors is a sign of a healthy site with a lot of content for the audience to read and look at. What is the percentage of repeat visitors versus new traffic? If it’s low, what can you change? Are you targeting your audience correctly?

* Bounces – Are people coming to your website and then leaving before doing anything? If this rate is high, then that means something is wrong. Find out where the links are coming from and try to determine if the content is badly targeted or not.

* Exits – How and what page are people using to exit your website, and if they came from social media where did they come from? Can you pinpoint what is making them leave? What you can do to encourage them to stay or to convert them in some way, for example by using an exit pop-under?

* Time on Site – How long are your visitors staying on your page and what exactly are they doing while they are there? What do they read the most? What do they watch the most? What exactly are they doing that keeps them on the social media site? If they’re only there a short time, what did they do?

* Growth – How fast are the visitors to your social media page/platform improving each month? Is it going up or down? What actions affect growth? How can you do more of those things to keep growing your website and your influence?

* Response – When you create a post, how long does it take your audience to respond and what type of responses do you get? Are they commenting, liking, sharing, retweeting and so forth?

* Inbound Links – How many others are sharing your social networks and causing people to link to your social media networks? Who is sharing your platform more and why?

Finally, the only thing that really matters in the scheme of things is conversions. If you’re not meeting your conversion goals, then you need to readjust. Remember that conversions are what you determine that they are.

You may be tracking email sign-ups, clicks or sales. It’s up to you what a conversion means and if your social networking is deemed successful or not.

Using Analytics To Understand Your Competition

The more you can understand your competition, the better business you’re going to have. You can learn so much from them – especially if they’ve been around longer than you have.

If you know for a fact the competition is profitable and that they are good at what they do, it’s even more important to learn all you can from them. You can do that by using analytics.

* Google Alerts – This is an excellent, free service. Sign in and choose keywords, names, and more to search for. Then, set up how often you want to receive the alerts in your email inbox. You can scan each email to find information about your competition that you can use in your own business.

Link – https://www.google.com/alerts

* Social Mention – Use this cloud-based search engine to search websites, blogs and more for mentions about your competition. Then you can go take a look at what they’re doing. Identify the gaps in their offerings and you can outshine your competition in no time.

Link – http://socialmention.com/

* Website Grader – While it does ask for your website and not your competition’s (and your email address), you can still use it to check the health of someone else’s website. The information you will receive is page size, page speed, redirects and more, including how many requests for the site have been made. It also tells you how they’re doing on SEO and more.

Link – https://website.grader.com/

* Link-Assistant.com – Using this downloadable software you can study keywords of your competitor’s site so that you will know what keywords they’re using. You can then use them on your own website to nab their traffic.

Link – http://www.link-assistant.com/

* SocialAdNinja – You can use this software to copy and make your competitor’s ads your own. Of course, you don’t copy them exactly, as you are selling your own products, but this will help you duplicate the most successful ads online.

Link – http://www.socialadninja.com/

* KeywordSpy – This software is an amazing way to profit from your competition’s hard work and research. You can find out what keywords they’re using, what they’re spending for AdWords, their ROI estimate, and much more.

Link – http://www.keywordspy.com/

* Open Site Explorer by MOZ – You can get a lot of information about your competition from this cloud-based option. You can get information about the links that come into the site and the anchor text used, and you can even compare five sites. What’s more, it’s free when you sign up.

Link – https://moz.com/researchtools/ose/

Using these tools to discover important data to analyze about your competition is a great way to grow your business and please your audience. By keeping an eye on your competition you can learn about what your audience really wants and what they really respond to.

While social media marketing is powerful, it is important to try to get them off these platforms and onto an email list that you own. If you want to know more about growing and nurturing an email list the right way, check out the featured resource below for a free Simple List Building report; download, read it and take action 😊

email marketing
Continue Reading
what social media marketing

8 Habits Of Successful Social Media Marketers

social media marketing

Social media has become firmly established as an effective way to market almost any business, but there are so many sites, tasks, profiles and publishing to manage every day, it is easy to feel overwhelmed.

The most successful social media marketers have several habits that enable them to do it all successfully.

See how many you’re already doing, and add those you aren’t to your day to see what a difference they can make.

1. Know Your Niche

Know what the people in your niche are most interested in, and come up with content that satisfies those needs.

For example, any new golfer will want to know about perfecting their swing.

Think about the beginners new to your niche, and intermediates, and how you will become a magnet for them as they look for solutions to their main issues.

Create a customer avatar to identify your ideal customer and target your marketing towards them.

2. Block Time On Your Calendar

Make an appointment each day with your social networking profiles.

Thirty minutes per day 2 or 3 times a day will prevent you from getting distracted and eating up your time.

Log in, look around, and interact as needed. Don’t constantly crank out content with no thought to what’s actually happening in the account.

For example, if you have a Tweet that is getting a lot of traction, don’t tweet more items that are just going to push it down the page. Instead, let it ride as long as it can.

3. Leverage Advertising As Needed

Even a small budget can go far with the right content on the right network.

Using the example of the hot tweet above, consider turning it into a sponsored tweet.

Also consider running a campaign to add more followers while the tweet is prominent, in order to give it more exposure to those interested in your niche who are on the network but not connected with you yet.

4. Using Automation As Needed

A growing number of tools will allow you to manage multiple social media accounts, with just a few clicks.

Pay particular attention to publishing content during the times you are not online, for around the clock marketing.

Do a search to find the best times to post on the various social media platforms to your audience for maximum impact. The best time will vary between platforms and this is where automation tools, such as ContentStudio make things so much easier.

5. Think Engagement, Not Just Eyeballs

Your content should have a high potential to evoke a response, such as a comment, like or share.

Make your calls to action obvious to get the response you want.

Here are some ideas for calls to action:

  • Poll
  • Survey
  • Provocative or thought-provoking question
  • Sharing interesting articles and other niche-related content, and encouraging others to as well
  • Creating a range of content at your site and sharing it
  • Comment on a recent news item

If you get a comment, reply to it as appropriate. Stuck with a troll? Don’t engage on their unprofessional level in front of the entire world, just delete their nonsense and block them.

In the posting, give a clear call to action, such as “Like or share if you agree.” For more details, invite them to share more with, “Let us know what you think in the comments box below.”

6. Follow Others And Engage As Needed

See what others are doing and be helpful in all your interactions online, and people will soon be checking out your profile and starting to follow you because you look like someone worth paying attention to.

Remember that these are social media platforms, so you need to be social.

You must engage with people or you will end up being ignored and people won’t even see your posts. It doesn’t take too much effort to like a few posts and to write a thoughtful comment or two does it?

7. Connect With Thought Leaders

Connect with the top people in your niche.

You can learn from them, and will be keeping good company, which over time may result in a range of profitable opportunities.

Your network can be a really valuable asset so try to grow and nurture it whenever possible.

8. Track Your Results

See how many engagements you get from each activity.

If driving traffic to your site, create a unique URL for each network campaign so you can see the results from each network quickly.

So, there are 8 habits of successful marketers. Now let’s look at the flip side and look at some of the mistakes less experienced social media marketers may make.

7 Costly Social Media Mistakes

strategies for social media marketing

Social media gives unprecedented access to people interested in your niche or industry, or the products and services you offer.

However, some new users of the networks can get so excited by the prospect of more profits that they actually end up costing themselves through simple yet avoidable mistakes.

Here are the top 7 to watch out for if you are a newbie social media marketer.

1. Unclear Goals

Do you want sales, subscribers, followers?

Plan every campaign around a specific goal, which you can measure by getting the target market to take particular action.

By limiting the number of actions available in the message or campaign, you help to reduce returns, unsubscribes, and unfollows.

2. Unprofessional Profiles

Make your profile as informative and professional as possible.

Include basic information that potential customers or clients want to know, along with info that makes you stand out from your competition.

A logo and colors help you to be recognized at a glance, so be sure to add a unique and professional logo to your profile.

3. Following Too Few People

As soon as you sign on for most social sites, they ask you what you are interested in and give recommendations as to who you might like to follow.

Take these suggestions seriously and sign up, because the ones they are suggesting are usually the top participants at the site in relation to your niche.

Growing your network of likeminded people is important so don’t neglect this step.

4. Promoting Too Soon

Most newbies to social networking are there because they’ve heard it is a great way to reach millions of people.

They no sooner sign up with their profile than they start to crank out posts, tweets, and promotions at lightning speed.

Social networks are just that, social. It’s not about you hammering out promotion after promotion.

Focus on building relationships and connections that are based on your common personal and/or business interests.

5. Publishing The Wrong Content

Every social network attracts people who prefer a specific type of content or type of delivery.

For example, most Twitter users want very short and to-the-point messages.

Most content online is text-based, but many social networks are driven by eye-catching content, such as images and video.

Organize your material into folders for each network so you deliver the right type of content to each social media network, based on its specialties and the preferences of their users.

6. Ignoring Daily Search Results

Conduct a quick search each day for a couple of your business’s keywords and/or brand products.

Look for mentions of your business, product, and/or your name. Also look for questions and positive or negative comments on other sites.

If you see questions, answer them and/or refer the person to a specific URL for more information. If you see positive comments and reviews, thank them.

If you see negative, refer them to your customer service email for more details on what their issue is.

The offer of help will show good will to anyone who might have seen it and sort the real customers from those who might be doing nothing more than trying to damage your reputation online.

7. Retaliating

No matter how unfair they have been. Just don’t retaliate in public.

It could cost you more than you can ever imagine. Keep it professional at all times.

If you want to learn about even more mistakes you should avoid, then check out the featured resource below for a free report; download, read it and take action 😊

social media marketing strategy
Continue Reading
Optimized by Optimole