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Lack Of Motivation

Lack Of Motivation? How To Overcome A Lack Of Motivation In Your Life

Lack Of Motivation

It happens to us all.  One day we’re motivated and the next day we’re in the dumps having ourselves a pity party.  Staying motivated is not easy and lack of motivation can be a serious problem that affects every one of us.

If keeping yourself motivated were easy, everybody would do it and we’d all be successful, but as you will know, that simply isn’t the case! 

But, it can be done.  You believe it can be done and that’s why you’re reading this right now – good for you!

Think about this: You may have felt good about a certain job or project when it began.  You were filled with enthusiasm and motivation.

Then you hit a few speed bumps and unexpected failures and your motivation waned.  You may have fallen into depression and decided to give up.  All of those positive thoughts turned into negative ones.

This is nothing new and, believe me, you are NOT alone! We’ve all experienced these emotions that can cause us to give up prematurely.  All that upsurge of energy when we started a new project inevitably ends as dreams become reality and we lose our confidence.

You get bogged down with “life” and those feelings of hope just disappear as “reality” sets in!

Don’t be so hard on yourself; you are allowed to dream, and dream big.

The trick is to turn these negative emotions around and the best way to do that is to understand them, analyze them and find out what caused them. We lose our motivation as we lose our focus, our confidence and our direction.

If you can learn to control these three emotions you can control your life. Let’s take a quick look at each of these now:

Focus on what you really want

Lack of motivation

Focus can make or break your dreams, it’s as simple as that.

Be specific and be positive.  We generally think in terms of what we don’t have rather than focus on what we want.

Try flipping this around; it’s also a good idea to be grateful for what you have and where you are at present.

You can find a great post about gratitude and self-reflection here.

Don’t focus on your fears but what you can do to overcome them.  Don’t focus on being poor but on a plan to create wealth.

To do this make a plan to get there one step at a time.  You don’t become the president of a company until you’ve come up from the ranks.

Focus on your plan to achieve your objectives and your goals.  Be realistic on your goals.

Goals that are unreachable can lead to depression.  But even small goals that are achieved lead to increased motivation.

Boost your confidence

Lack of motivation

So many people think that confidence is something you either have or you don’t, but, like any other skill or attribute, it can be acquired and developed.

To quickly boost self-confidence, you can do this by taking stock on what you already have and not what you lack. This is closely linked to the gratitude point made previously.

You’ll probably discover you’re more successful than you think.

We waste our mind power being jealous of others instead of working on achieving our own aspirations.

Don’t take your strengths for granted and count your failures one by one.

Count your blessings one by one and whatever your mind thinks it can accomplish.

Mindset is very powerful, but we hear it so often it can appear trite or cliched, but it really is a powerful tool to enable you to achieve whatever you want out of life.

So, confidence is a powerful motivator, but without a sense of direction, you won’t make the most of it, so let’s look at that now.

Without direction there is no motivation

Lack of motivation

You must create a day-to-day strategy.  Make a to-do list and do it.  Mark off each item once it’s accomplished and do not mark it off until it’s done.

You’ll eventually get tired of looking at it on your list and do it.

By making a list or outline of what needs to be done, you’ll find ways to do it and you’ll believe that you truly deserve success.

Don’t waste time by worrying about the future.  Start today by doing something to change your future for the better.  Today’s actions can create a better future.

Set goals that challenge you to grow, and don’t forget to enjoy the journey and not just the destination. And also, don’t be afraid to “fail” once in a while.

A great post about reframing “failure” can be found here.

Don’t be surprised or depressed about a lack of motivation; it will affect us all many times during our lives, but it is how we react to it that can make all the difference.

Look at it as an opportunity to step back and analyze what you’re doing wrong and what you’re doing right.

Discover your faults and correct them.  When you re-evaluate your plans and goals from a fresh perspective, you’ll feel a new surge of enthusiasm and motivation and that lack of motivation can quickly become a thing of the past and you can move onto bigger and better things.

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How To Develop Good Habits

How To Develop Good Habits (And Make Them Stick)!

How To Develop Good Habits

If you don’t know this already, habits are powerful things and have a massive impact on our lives, so it makes sense to follow good habits, doesn’t it? And there are numerous ways that will show you how to develop good habits.

Take a look on Amazon or in your local bookstore and you’ll see many books with “21 days” somewhere in their titles. In many of these titles, it has to do with some form of positive or good habit that the author is going to try to help you accomplish to change your life for the better.

The reason for the 21 days is that is the number of days some people think you need to perform tasks for them to become ingrained in your brain, i.e. they become automatic or habitual.

Most of these authors will tell you this number is based on scientific studies. Whether this is true or not is irrelevant. On a personal note, I believe that 30-60 days is much more likely to succeed in instilling habits that last a lifetime.

When you perform the same tasks repeatedly for 21 days, they will start to become a routine. The problem with setting a hard number to this is that people may abandon it after they reach the threshold. In other words, if you do something every day for 21 days, after the 21st day, you may feel as though you accomplished the task and move on, but it is easy to “forget” your new habit and slip back into old habits if you aren’t careful.

A better approach for adopting new habits is to set up a plan that is longer term. Have milestones for the short term but project out for a much longer period. This way when 21 days passes, you still have a game plan to reference. This gives you something to shoot for after that time.

Another tip is to find people who are trying to form the same habits as you. Create times when you can all talk together, either in person or via some conferencing solution. It’s easier than ever to do this with the Internet. The members of this group can discuss what has worked for them and what has not been successful. Avoid the unsuccessful tasks. Try to keep the groups small. Large groups will force many members to become complacent and defer to the stronger personalities.

Being a member of a group gives you motivation, but perhaps, more importantly, it gives you accountability because you can make your goal public in the group and you won’t want to let them down, and they will push you to achieve it.

Whether you are working with a group of people or by yourself, maintain a journal to record your progress. This is for your purposes only so you can structure it however it works best for you.


Here are 5 steps to developing good habits.

1.    Start Off Small

How To Develop Good Habits

It’s natural to want to make big changes to your life as quickly as possible but this is a mistake that many people make. They take on more than they can handle and become frustrated with lack of progress and eventually give up.

Does this sound familiar?

Instead, try to break down your big goal into smaller chunks and keep going until you can identify small daily tasks that you know you can achieve, and this will inspire you to keep going. It all adds up, and you will reach your goal in next to no time and you can have fun along the way 🙂

If you want to know more about enjoying the journey while tackling your goals, take a look at this great training here as it will really give you some insight into the fact that the goal is just the destination, and you can also enjoy every step of the process too. It is a real eye-opener and I highly suggest you take a look here.

I also have a nice infographic that you can view all about enjoying your journey 🙂

2.    Get Crystal Clear

How To Develop Good Habits

When deciding on which habit you want to instill in yourself, you need to get crystal clear on what it is, and what the desired end result is. There is no room for vagueness here. If you don’t know exactly what you want, then you will not stick to it, plain and simple.

Visualise what you want to achieve and be intentional. Use If/Then types of scenarios to trigger you to take action, such as “If I’ve got out of bed, then I’ll do 10 pushups before breakfast. This way, getting out of bed can act as a trigger for you to reinforce the habit you are trying to instill.

In a similar vein, you can simply add your new habit into your daily schedule. If it is important to you, then it is important enough to be put into your calendar and using online calendars, they can send you a reminder a few minutes before time. Simple, but very powerful.

3.    Reward Yourself

How To Form Good Habits

Human nature means that we are so much better at berating ourselves over something we haven’t achieved, rather than rewarding ourselves for something we have achieved.

You want to flip this behaviour on its head and reward yourself for even the smallest of wins.

If you don’t reward yourself, you won’t be motivated to keep going (willpower simply isn’t enough), so use rewards as a positive reinforcement to encourage you to stay the course.

Whenever you reward yourself for making progress, you activate the “reward areas” in your brain.

This releases some key chemicals, such as dopamine, serotonin and endorphins, which make you experience feelings of achievement and pride. These emotions, in turn, empower you to take action and create bigger successes in the future.

So, reward yourself for each step in the right direction, no matter how small they happen to be and you will be much more motivated to stay the course!

4.    Use your environment

How To Develop Good Habits

Many psychologists will tell you that your environment can have a huge impact on the way you think and feel, so you need to use this you your advantage.

For example, Have you ever walked into your kitchen, spotted a plate of cookies on the counter, and eaten them just because they were in front of you without even thinking about it? Come on, admit it 🙂

The good thing is that we can use the environment to trigger good habits too, so what can you do to accomplish this?

Do you watch too much TV in your living room when you know you should be reading? Why not put a book on the chair where you sit, and put the remote control on the other side of the room? A simple enough thing to do, but you are much more likely to reach for the book, than get up off the sofa to grab the remote!

5.    Go Public

How To FormGood Habits

I have already mentioned the power of accountability by going public, but you can also take this a step further by pre-committing to your habit publicly and attaching a penalty for not sticking to it.

This could be feeling guilty if you promise to meet someone at the gym and you don’t show up.

Or it could be financial, by paying that person an amount of money whenever you don’t show up. This can be a powerful motivator to stick to your guns.


So, there are 5 simple steps you can take to form new habits in yourself. However, if all else fails, you can seek professional help. There are plenty of coaches and mentors available to give you some guidance.

Make sure you are critical when choosing a coach and hold them accountable. Set up milestones and as long as you are following their guidance, question any milestones that you don’t meet.

Make sure your coach and you both know what is expected of each other and have any provisions in place before you get started in case it doesn’t work out.

However, hopefully by following the 5 steps in this article, you won’t need a coach 🙂

So, what habit are you going to start building today?

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What Is Mindfulness

What Is Mindfulness? And What It Is Not

What Is Mindfulness

Mindfulness is a tool that has become exceedingly popular over the last few years.  But what is mindfulness? And what is it not?!

Let’s be honest; only a few short years ago the general public wouldn’t have been familiar with the term, whereas today it’s something we hear about all the time in a range of different contexts.

In some ways this is a good thing: mindfulness is a great tool to be aware of and it can be used to greatly improve your concentration, awareness and happiness.

But at the same time, it could also be a bad thing because it has been misappropriated in some instances and many people don’t actually really understand what it means anymore.

So, with that in mind, let’s take a better look at what mindfulness is and what it isn’t – and how you can start using it to improve your life.

The Basics

What Is Mindfulness

Mindfulness is often used to describe a type of meditation. Specifically, ‘mindfulness meditation’ is a type of meditation that involves reflecting on the contents of your own mind and how they might be affecting you.

Whereas the point of some forms of meditation – such as transcendental meditation – is to completely ‘empty’ your mind, the point of mindfulness is instead to simply detach yourself from your thoughts and become an observer. This way, you can prevent them from affecting you in the same way and you can also gain a greater understanding of the contents of your own thoughts.

Often this is described as ‘watching the thoughts go past like clouds’. The idea is not to engage with them or let them affect you but simply to observe them and to later reflect on how they might impact on your happiness.

Other Uses

Mindfulness

By doing this, mindfulness allows us to take some time out of our stressful day to remove ourselves from our thoughts and thereby get some rest and relaxation.

But it’s not really just about meditation. What mindfulness also means is being constantly aware of your own thoughts as you go throughout your day. Some people will tell you to be ‘mindful’ of your body, or ‘mindful’ of your environment. But really what you should be focusing on is just what you’re mindful of.

Next time you go out for a nice walk with family, or next time you do something else that you should be enjoying, just make a note of whether you’re really focused on what you’re doing and whether you’re actively engaging in it… or is your mind elsewhere? Are you actually worrying about work? Or stressing about other things?

Mindfulness is really all about living in the moment and being present in whatever you are doing.

Mindfulness teaches us to be more aware of our thoughts as that way, we can decide that we’re not going to let them affect us and because that way we can then make the conscious effort to refocus and to decide to be happy. Whatever we focus on will determine how we feel, and mindfulness helps us with that.

Mindfulness is not mysticism or linked to religion and it’s not a cure-all therapeutic technique. All this is a tool and better yet, a state of mind. With practice, you can learn to be more in-tune with your own thoughts and that can change everything.

4 Mindfulness Exercises To Try

Mindfulness Exercises

Now you know what mindfulness is (and isn’t) here are 4 exercises that you can use to become more mindful today.

These are simple exercises as we all have busy lives but take the time to try some of these out over the next 30 days and you will feel better and perform better, and people will wonder what your secret is!

1.Mindful Breathing

Being Mindful

The beauty of this exercise (in fact all of them) is that it can be done either standing up or sitting down, and anywhere you want and at any time.

If you can sit down in the meditation (lotus) position, that’s great, but don’t worry if you can’t; just do whatever is comfortable for you.

All you need to do is be still and focus on your breath for just one minute.

  • Start by concentrating on breathing in and out slowly. One breath cycle should last for about 6 seconds.
  • Breathe in through your nose and out through your mouth, letting your breath flow effortlessly in and out of your body. Don’t force it, be natural.
  • Let go of your thoughts. Let go of things you have to do later today or pending projects that need your attention. Simply let thoughts rise and fall of their own accord and be at one with your breath. Don’t concentrate on any one thing, just let things flow naturally.
  • Purposefully keep an eye on your breath, focusing your sense of awareness on its rhythm as it enters your body and fills you with life.
  • Then visualise its path as it works work its way up and out of your mouth and its energy dissipates into the world.

Did you think that you are the kind of person who could never meditate? Well, look at that; you are already halfway there!

If you enjoyed doing this mind-calming exercise one minute, why not try two or three instead?

2. Mindful Observation

What Is Mindfulness

This exercise is simple but incredibly powerful because it helps you notice and appreciate seemingly simple elements of your environment in a more profound way. It opens your eyes to possibility.

The exercise is designed to connect us with the beauty of the natural environment around us. This is  something that is so easily missed or taken for granted when we are rushing around in the car or hopping on and off trains while we are commuting to and from work.

  • Choose a natural object from within your immediate environment and simply focus on it for a minute or two. It could be a flower or an insect, or even the clouds or the moon.
  • Don’t do anything except notice the thing you are looking at. Focus and really look at it. Simply relax into watching for as long as you can concentrate on it. Once again, don’t force it.
  • Look at this object as if you are seeing it for the first time. What can you notice bout it that you may not have noticed before?
  • Visually explore every aspect of its formation, and allow yourself to be consumed by its presence.
  • Allow yourself to connect with its energy and its purpose within the natural world.

3. Mindful Awareness

Mindfulness

This exercise is designed to cultivate a heightened awareness and appreciation of simple daily tasks and the results they achieve. By doing this we can live in the moment and appreciate everything that we are doing at any given time.

Think of something that happens every day more than once; something you take for granted. It could be something that appears really mundane, such as opening a door.

At the very moment you grab the doorknob to open the door, stop for a moment and be mindful of where you are, how you feel in that moment and where the door will lead you. What is on the other side of the door? What are you about to do in the next room and how can you do it to the best of your ability.

Similarly, the moment you open your computer to start work, take a moment to appreciate the hands that enable this process and the brain that facilitates your understanding of how to use the computer. Wonder at how technology makes things so much easier than before and be thankful for that.

And these ‘touch point’ cues don’t have to be physical ones either.

For example: Each time you think a negative thought, you might choose to take a moment to stop, label the thought as unhelpful and release the negativity. Reframe it into a positive thought. being mindful makes you acutely aware of these thoughts and allows you to overcome them.

Or, perhaps each time you smell food, you take a moment to stop and appreciate how lucky you are to have good food to eat and share with your family and friends. Mindfulness and gratitude are powerful partners.

Choose a touch point that resonates with you today and instead of going through your daily task on autopilot, take some time now and then, to stop and cultivate purposeful awareness of what you are doing and the blessings these actions brings to your life.

4. Mindful Listening

Being Mindful

This exercise is designed to open your ears to sound in a non-judgmental way, and you can even use this to train your mind to be less swayed by the influence of past experiences and preconception.

So much of what we “feel” is influenced by past experience.

For example, we may dislike a song because it reminds of us of a breakup or another period of life when things felt negative.

And sound is a very powerful evoker of memories, both good and bad.

Remember; the past doesn’t equal the future!

So, the idea of this exercise is to listen to some music from a neutral standpoint, with a present awareness that is unhindered by preconception.

To do this, select a piece of music you have never listened to before. You may have something in your own collection that you have never listened to, or you might choose to turn the radio dial until something catches your ear.

  • Close your eyes and put on headphones if possible for better immersion.
  • Try not to get drawn into judging the music by its genre, title or artist name before it has begun. Instead, ignore any labels and just allow yourself to appreciate the journey of sound for the duration of the song.
  • Really listen to what is going on during every aspect of track. Even if you don’t particularly like the music track in question, let go of your dislike and give your awareness full permission to climb inside the track and dance among the sound waves without any preconception or judgement.
  • Explore the song by listening to the dynamics of each instrument. Separate each sound in your mind and analyze each one by one.
  • Home in on the vocals: the sound of the voice, its range and tones. If there is more than one voice, separate them out as you did in the previous step.

The idea of this exercise is to listen intently and to become completely immersed in the composition without preconception or judgment of the genre, artist, lyrics or instrumentation. Don’t think, just listen.

OK, so now you have an idea of what mindfulness is, and 4 simple exercises that you do whenever you want to bring mindfulness into your life. Take the time to do them and mindfulness will enhance your life in many ways, from being more appreciative, more optimistic/positive and more productive; many high earners and high performers practice mindfulness exercises daily so don’t you think that this is something worth doing?

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Life Obstacles

Life Obstacles: Can You Imagine A Life Without Obstacles?

Life obstacles; great aren’t they?

But suppose you are given a choice to live a life without any type of obstacles or challenges. Can you imagine a life without obstacles?

Would you take that if it were possible? You may be tempted to jump at the chance, however, it is likely it would not measure up to your expectations.

Several years ago, there was a television program that focused on only good news. It actively looked for good news in the local community and even in other places.

Do you know what happened? The show did not last because people seem to be more drawn to bad news. Isn’t that interesting?

The thing is, our minds are hardwired to solve problems, so when problems don’t exist, our minds become idle and we become bored with our situations.

Therefore, subconsciously, we welcome obstacles so that we can figure out how to overcome or solve them.

When we crash against an obstacle or challenge in our lives, we often moan and groan about how “life isn’t fair…” etc. but we need these things in our life to force us to grow as individuals.

Just think about an obstacle course. Why do these even exist and why do people try to get around them as quickly as possible?

If we weren’t so inclined to solve problems, these never would have become popular. But, we still participate in them because of the challenge involved.

The military use these to inspire things such as free thinking, abstract thought and leadership; 3 qualities highly regarded in life and crucial in soldiering.

When we manage to get past some obstacle, we experience a feeling of elation and accomplishment, which increases in proportion to how difficult the obstacle was to overcome.

Getting past the obstacle may happen very quickly or may happen over a period of time. It could be a mental or physical challenge, or even both. The thing is, it doesn’t really matter. Whatever the situation, we welcome the challenge, at least on a deep, subconscious level.

Some people will withdraw when faced with certain obstacles. They may feel as though these particular types of obstacles are beyond their ability to solve them and this is unfortunate because we all have the capability of solving most situations.

The difference between these people and others who succeed in overcoming these challenges is the belief that they can do so, not being put off by past experience and the perseverance to keep going (grit).

Even when the obstacles are dire, dangerous or even life threatening, people who approach it in a positive manner will have a much greater chance of overcoming them.

What is certain is that if you don’t try, you will definitely fail and that obstacle will become part of you in a negative way. It could destroy your life if you let it.

Your “failure” to overcome it can really eat at you and cause a quick downwards spiral which can make you less certain of yourself and thus even less inclined to face up to future challenges; it is a type of negative self-fulfilling prophesy that you need to be aware of and do everything to avoid.

Obstacles are an integral part of life and as you have seen from this post, they are necessary for our survival and continued growth as human beings and should be embraced.

They may be difficult to come to terms with. However, when we get to the point of overcoming them, we have tools we can use to make our lives better and that is an incredible experience.

But even more powerful is that we can extend our experience to helping others overcome similar obstacles and challenges as well.

And there is no greater feeling than helping someone to overcome a situation that they thought impossible!

So, why not think about all this the next time you are faced with a difficult situation and realise that it is not a challenge or obstacle, but rather an opportunity to stretch yourself and to grow and become a better version of yourself.

This kind of positive re-framing can make all the difference in getting past the problem and you will become a much stronger individual in the process. You will also show others that you can deal with adverse situations and they may start to turn to you to help them and you can become a powerful leader and force in their lives.

So, I ask you again; could you imagine life without obstacles?

I hope the answer is a resounding “No!”

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Failure Is Not Fatal

Failure Is Not Fatal: Having Compassion For Your Own “Failures”


If you search the Internet for quotes about success and/or failure, you’re pretty much guaranteed to come across this one:

“Success is not final; failure is not fatal: it is the courage to continue that counts.”

This was alleged to have been said by Sir Winston Churchill but there is no evidence that he actually said such a thing, but the sentiment is a good one.

Do you believe that failure is not fatal?

You can’t let failure, or more accurately, fear of failure, hold you back from pursuing the life of your dreams.

Let’s be honest for a second; if you don’t fail at something, it probably means you haven’t tried anything of any real worth or significance.

Either that, or you chose something that was too easy to accomplish, and you got it right first time. If you continually look for the easy way, you may not be living up to your full potential. Eventually, you are going to be confronted with something you find difficult to accomplish, and you may even fail at it.

Living within your comfort zone is a nice, safe place, but you need to venture outside it if you ever want to grow to reach your true potential.

Most people look down at their failures and consider themselves losers when they happen. They look at the profiles of successful people and think that only those people are good enough to make things happen. What they don’t see, is the failures all of those successful people went through before experiencing their successes.

There are many instances of this. Just look at Thomas Edison, or more recently, Sylvester Stallone. These people overcame massive rejection and failure, but did they stop? No, and they went on to achieve great things in their lives.

But people never see the failures and obstacles they went through; they just see the success that they have accomplished – in fact, they often view these people as “overnight successes” when nothing could be further from the truth!

Why not try to view failure as a gift instead? It is something you can use to figure out what went wrong. When you observe your steps, you may find that it was a minor flaw in what you attempted. Others would simply give up saying it is too hard.

Remember that you will only fail, if you decide to give up! If you keep going and keep learning, then you will be able to succeed eventually.

Of course, you need to hold the belief that what you want to accomplish is possible. If you don’t truly believe this, the chances are that you will keep failing over and over again and never arrive at a solution.

But, if you are confident what you want to achieve can happen, then you must be determined to stop at nothing to make it so. This is what differentiates successful people from unsuccessful people; the willingness to keep going in the face of adversity, and an unwavering belief that they can and will succeed.

Another way to look at failure is this; consider your failures to be a learning process for your projects. As long as you spend the time figuring out what you were trying to do, and analyzing why it didn’t work, you are gaining valuable insight into the problem. Keep going with your efforts even if you fail thousands of times. Hold true to your belief in the project and stop at nothing to get it done.

You may have heard of the phrase “Fail forward fast” and this is what you need to keep in mind whenever you fail; it is just a part of the journey, and not the ultimate destination UNLESS you allow it to be!

If there is any formula for success, it can all be boiled down to an unwavering belief in the possibility of the project happening, as well as being tenacious in your efforts to bring it to fruition. In this way, you should never put yourself down for failing. In fact, you should expect it and embrace it. Be suspicious if it doesn’t happen.

It’s sad that most people don’t have the self-compassion for failure. These people try once or twice and then give up thinking that whatever goal they were trying to accomplish just wasn’t not meant to be. If only they gave it a few more thousand or so tries.

It’s easy to give up, and the human mind will always look for the path of least resistance and try to convince you that giving up is best for you.

But is it really?

Of course, it isn’t. If you can only push through the pain and disappointment of failing and stop beating yourself up and allowing yourself to feel self-compassion, that all is not lost, then you could achieve so much more that you are currently.

I believe in you and that everybody has the capacity to become successful and the best versions of themselves. The trouble is that most people just don’t believe in either their ability to succeed, or (even worse) that they don’t believe that they are worthy of success.

With unconscious thoughts like these whizzing around your head, is it no wonder that people struggle from one thing to the next.

Failure is a part of success; you can’t have one without the other, so you need to embrace failure and enjoy the journey you are on to achieving your goals.

Whenever you encounter failure, it is okay to feel sorry for yourself. Most gurus will tell you to “man up” and “get over it” but that isn’t always the smart approach. I am telling you that it is okay to feel sorry for yourself, to feel dejected and frustrated. But also understand that it is a process and you can learn from it, adjust and keep going.

Achieving goals should be a lifelong process and you will fail so many times along the way but as long as you can keep the end goal in mind, you can pick yourself up, embrace the process and enjoy the journey you are on to success.

It all comes back to the title of this post: “Failure is not fatal” and if you can put your faith in those 4 words, you can achieve anything you want.

If you want to know more about how you can “enjoy the journey” then I encourage you to check out this cool training that can help you to do just that. You can find out more here: warr.pro/Journey-Full

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Do Blogs Still Work

Do Blogs Still Work?

Do Blogs Still Work?

The question “Do blogs still work?” is one which gets asked a lot and the answer is quite simple.

Of course, they do!!

Put it this way; providing good high-quality information is exactly how to earn the favor of the search engines, which have the potential to make or break your business.

Most businesses and entrepreneurs are all too aware that ranking on Google and other search engines can help their bottom line, and there’s no denying that this is a simple fact of doing online business.

And since it dominates 75% of the global market share it’s best to focus all your efforts to rank on Google above all else.

So, how do blogs play into this?

Well did you know that 47% of buyers view 3 to 5 pieces of content before engaging with a sales representative, and companies with blogs tend to get 67% more leads than those who don’t have an updated and optimized blog.

And being found easily in the search engines is obviously going to play a key part in people finding your blog posts.

You could have the most amazing content on the internet but if people can’t find it you are wasting your time.

SEO, or Search Engine optimization, is a very important strategy when building your blog, especially off page SEO strategies, and these are continually evolving along with any updates to the Google algorithm.

Sometimes businesses just aren’t clear on how content production can lead to lead generation.

The simple answer is, as stated earlier, people will need several exposures to you and your content before they feel comfortable parting with their contact details or their cash.

Building up trust and authority status is crucial to your success, and a blog is an extremely powerful tool at your disposal, to build credibility and showcase your expertise.

Your blog content should be your best stuff. Some will balk at giving away their best content for free, but that is what it takes to be successful in the modern online world.

So, are you still wondering “Do blogs still work?” Hopefully not, and here are some simple tips that you can use to optimize the way your blog will work for you.

These are easy to do, and you can get started right away; many are common sense, but you will be surprised that many blog owners are not doing them correctly, and that means you can get a competitive edge over them by following them.

OK, on with the tips…

Focus on quality rather than quantity

Going back a few years ago, short sub-500 word articles were the best type of article to write to gain a high ranking on Google, but those days are long gone.

Longer posts are much more favoured today and when I mean long, these articles can be over 3000 words, which is like a small ebook!

The focus is on high-quality information going deep into a topic that can really help your readers with their problems.

Don’t think you can just waffle and stuff keywords into your articles as you will be penalized.

Write with your reader in mind and you can’t really go wrong.

So, long high-quality posts are what is really required today to rank highly on Google, targeting long tail, “buyer intent” keywords which are MUCH easier to rank for.

Having a content calendar/schedule is a great tactic to use to try to instill the habit of creating content regularly.

Some will say to write daily, some weekly, some monthly!!

The truth is, there is no right or wrong answer, but you must be consistent.

If you can only manage to write one article a month, that’s fine. Never sacrifice quality for quantity.

Once you have started writing your post you can move onto the next tip…

Encourage Engagement With Your Readers

When you are writing anything on your blog, try to write conversationally; use you and I in your writing i.e. talk to your reader one-to-one.

This really helps to create a connection with your readers. Don’t try to be aloof as the subject “expert” but rather try to position yourself as a fellow traveler.

This is much more engaging for both you and your readers.

Remember, all you need to be considered an “expert” is to know a bit more than your target audience; you don’t need to know everything, and this may even alienate some people as they may feel that you are out of reach.

Also, try to use stories if at all possible as these are incredibly engaging and powerful.

Another engaging post is a case study, and this also shows the readers proof that what you are writing about works.

If you allow comments on your posts, respond to all your comments as soon as is practicable for you. Having a dialogue is incredibly engaging for the reader involved but is also another indirect form of social proof.

So, now you have readers looking at your content. Let’s move on to the next tip…

Add A Call-To-Action

You should always write a blog post with the end goal in mind, whether it is for the reader to opt-in to your email list or to get them to click through to your offer.

Also use widgets to add opt-in forms or calls-to-action on your sidebar or use pop-ups and/or exit pops.

I can’t stress this enough; don’t just write a post for the sake of writing as it is a waste of time; after all, you are in business to make money and if you have people consuming your content, it is an ideal opportunity to get them to sign up or monetise them.

If you are recommending products or services in your posts and link to them, try to ensure that it is an affiliate link so you can gain a commission if they do click through and eventually buy.

You may be uncomfortable using more intrusive forms such as the pop-up, but they do work, as long as any offer you are showing them is highly congruent to the post they are reading.

Working in tandem with the call-to-action is our next tip…

Use Content Upgrades

What is a content upgrade?

Well, basically it is another chance to further encourage your readers to sign up.

And, because the focus is on longer posts, a very quick and simple content upgrade to offer is a copy of the blog post in downloadable pdf format so they can read offline or at their convenience.

Other types of content upgrades that work well include checklists, video, audio etc.

Video/audio doesn’t necessarily mean just having a video or audio version of the blog post; it could also be some complementary training that enhances the information in the blog post.

Get creative and you can have many opportunities to capture your readers email address.

If you are going to offer a pdf of the post, then a really quick way to do this is to use either Post Gopher (a WordPress plugin) or, my personal favourite, Designrr. Both of these tools can produce a pdf version of the blog post, but Designrr allows you much more flexibility to customize the end result.

Using calls-to-action or content upgrades aren’t the only way to engage and entice your reader to sign up. Now you can have your very own personal assistant on your blog, leading on to our next tip…

Start Using Chatbots On Your Blog

Messenger chatbots are hot right now and have super high engagement and you can quickly use a service like ManyChat or MobileMonkey (you can use the free versions to begin with although the Pro versions aren’t that expensive).

When you have signed up you can use the service to install a small snippet of code on your website that will allow a custom chatbot to show on your blog; cool. eh?

Both Manychat and MobileMonkey work specifically with Facebook Messenger and have incredibly high engagement, and there aren’t that many blogs doing this at the moment, so it is definitely something worth looking into.

So, there are 5 ways to ensure that your blog is still relevant today and in the future.

Implement them and you will be able to answer anybody asking you “Do blogs still work?” with a resounding “Yes!”


As a bonus, here are 4 reasons why blogs don’t work.

When you look at blogs that are failing, there are normally some common reasons that keep popping up and these are summarized below.

Again, there is a lot of common sense here, but these things can be easily overlooked, so refer to this list often so you don’t fall into any of the traps that could be hampering your success.

A lack of basic SEO resulting in poor ranking

This blog post is NOT about SEO, but you really need to be doing the basics to give your blog an SEO boost.

On-page SEO, such as having a keyword rich post, having your main keyword in your post title, using internal links (if appropriate), optimising tags in any images used, using Yoast SEO plugin (if using WordPress) etc.

Off-page SEO is more important for ranking, and involves building backlinks to your blog, using broken link strategies, reaching out to influencers and guest blogging etc.

If these things aren’t in place, the chances are that your blog won’t rank, which means that few, if any, people will see it and no additional lead opportunity will be created, which, of course, will result in zero new sales.

Blog topics not researched or strategically created. 

Serious question:

How can you know what topics are getting searched the most and are most relevant to your company if you’re not doing keyword research?

Writing blog posts with no target in mind is completely pointless.

You must do your research and find out what people are typing into Google to find the information that you are trying to give them.

As I said earlier, go for the low hanging fruit by targeting long tail keywords e.g. “How can I lose weight in the next 7 days?”

Targeting these keywords will result in less competition, thus making it easier to rank for, BUT it must be a keyword that people are actually using!

Lack of understanding of the customer avatar and journey. 

Some entrepreneurs don’t realise that people are reading their blog posts long before they ever converted. As stated earlier, it takes at least 3-5 exposures to your content before a reader will trust you; in all honesty it’s probably more like 7 exposures.

Along with keyword research, you should’ve already done your niche research and know who your ideal reader (and thus customer) is, and ALL your content should be written with this person in mind.

You also need to be able to analyse and track visitors to your website so you can see which post are working and which aren’t.

Without this kind proper analysis, it’s unlikely to know which blog posts actually led people to fill out a form or were part of leading people to fill out a form, so all the blogs were marked as a waste of time.

Lack of a coherent content promotion strategy

Even if you have done all of the above and you do have a wonderful blog that is based on keyword research and properly optimized you still need to promote the blog to your audience.

In all honesty, writing and publishing a blog post is only half the battle.

Without thinking about the different avenues to connect users to your content, your blog is only going to reach a fraction of your audience.

If you have an email list (and this should be your number one priority when building an online business) you should be emailing them and letting them know that you have just published a new blog post.

You should also share every blog post on your social media channels; share to Facebook, Instagram and Twitter at a bare minimum.

OK, there you have it. You now have 5 ways to ensure that your blog is staying relevant, and 4 things to keep an eye on to ensure that you aren’t sabotaging your success and not ranking as well as you could.

All there is to do now is to start cranking out that content…

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Blog Post Template New

Positive Self Talk (10 Tips To Master Positive Self Talk)

Positive Self Talk

Can I ask you a question?

How often do you hear that little voice in your head that tells you that you aren’t quite good enough? Hourly, daily, weekly?

If you’re like most people, you probably hear it all too often and it is having a significant impact on the quality of your life.

Negative self-talk can severely hinder your progress in life and decrease the chances of you ever achieving your goals. And do you really want that for yourself? I doubt it, and you will be glad to hear that you can do something about it, starting today.

There are ways that you can turn that doubting inner voice into a positive one and I have complied a list of them below.

Follow these ten simple tips and you will be able to turn things around and create a new positive, helpful voice that will help you to build your confidence and change your life for the better and it’s not as difficult as you may think.

1. Use Affirmations

Using positive affirmations can help program your mind to speak in a positive voice more often. They are positive statements written in the present tense.

You should say them out loud first thing in the morning when you wake up and just before you go to sleep at night as these are the times when your brain is at its most receptive.

Regular repetition throughout the day will reinforce the positive messages and help them to become second nature. Don’t underestimate this simple practice, as you will find that many successful people practice affirmations, so there must be something in it, right?

2. Be Aware

You really need to be aware of that voice that you are hearing in your head. Listen to what it is saying and how it is talking to you.

If it is constantly negative, then you need to take action to turn it into a supportive and positive voice. Listen carefully and when you catch a negative thought turn it into a positive statement instead. It is all about training yourself to focus on the positive, rather than the negative; do that and you can train your inner voice to work for you rather than against you.

3. Meditate

It’s a simple fact that regular meditation can help you develop greater control over your thoughts and emotions.

It will teach you how to listen carefully and to quieten your inner voice.

This will help you create a sense of calm and peace, which in turn reduces stress and anxiety.

As you gain greater control over your mind you will be able to silence the negative voice when it starts to speak. Meditation, along with awareness can quash your negative voice for good.

4. Practice Gratitude

Take time every day to think of at least three things you are grateful for.

It’s all too easy to lose yourself in the negative aspects of the day and to give in to the negative voice in your head.

Instead focus on the positive and be grateful. Write them down in a journal so that you can remember them and revisit them if needed.

If you want to know more about using gratitude in your life, you can download a free report about Positive Self Reflection here: warr.pro/PosSelf

 

5. Change Your Perspective/Focus

It’s all too easy to think about all the things that can go wrong, and these thoughts can easily take over in times of stress or anxiety.

But, instead of thinking of all the negative outcomes stand back and look at the situation from a different point of view.

This can shift your perception dramatically and make you feel better instantly.

 

6. Distance Yourself

Create some distance between yourself and your emotions. An effective yet simple way to do this is to think in the third person.

So instead of saying to yourself, “I’m really angry with myself because…”, say, “You’re really angry. Why?”

By creating psychological distance, a study by Ethan Kross, PhD of the University of Michigan found that participants were able to regulate their emotions and reduce discomfort, probably because the conversation wasn’t about “me” but rather about “you” which is a subtle but powerful difference.

7. Say, “I don’t”

One simple change you can make is to use the phrase, “I don’t,” instead of, “I can’t”. By saying “I don’t” you are taking responsibility and ownership of your thoughts.

If you are trying to lose weight then instead of saying, “I can’t eat cake” say, “I don’t eat cake”. The power of this approach was found in a study by Vanessa Patrick at the University of Houston.

 

8. Hire A Professional

By investing in professional help, you will have the benefit of mentoring and accountability.

These professionals are able to use a range of tools to help change your subconscious mind and remove blocks, change language and thought patterns and create new positive habits and behaviour.

There are numerous options including NLP (Neural Linguistic Programming), Coaching or Hypnotherapy.

 

9. Move Your Body

Body language can have a massive effect on your state of mind.

I once heard Tony Robbins state that “Emotion follows motion” so you can use your physical body to change your mental state dramatically.

Changing your body language can change your outlook and increase your sense of positivity and self-confidence. Stand or sit up straight with your shoulders back, hold your head high and smile. When you do this, you will find it almost impossible to feel miserable.

10. Use Oracle Cards

What are Oracle Cards you may ask?

Well, Oracle Cards are a really useful tool to help you connect with your subconscious and also to create change in your life.

They include positive inspirational images, affirmations and ideas about how to create change.

Pick a card each morning to guide you through the day creating positive change. If you don’t want to use the cards yourself you can get a reading done by a professional oracle reader; many of whom are also coaches, Neuro Linguistic Programming Practitioners or hypnotherapists.

Well that’s it. 10 tips to bolster your positive self talk.

Put them to use and inner peace can be yours. I’ve also put some actions steps below, so why not try one of them and start experiencing it right now?

3 Actionable Steps You Can Do Right Now!

1 2 3
Stand up straight, hold your head high, shoulders back and smile. Feel your self-confidence grow. Contact a coach, Neuro Linguistic Practitioner or hypnotherapist. Many give a free initial consultation. Take a break, sit, breathe and enjoy the moment. Finish by saying, “I can and I will.” Take action.
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How Can I Start Blogging

How Can I Start Blogging?

How Can I Start Blogging?

So, you have decided to use a blog to help you with building your business, expert status and brand awareness. Good for you; this is a wise decision.

However…

Here’s the truth about 6-figure blogging:

While blogging can be automated (eventually), you shouldn’t expect income to be passive from the beginning; this is simply unrealistic and a mistake that many aspiring entrepreneurs/bloggers make. You’ll have to work at it, especially when you are just starting out and trying to launch your blog and build a platform that you want to be recognized for in your market.

When I first started blogging, I was spending 30-50 hours a month creating content, converting visitors into email subscribers, and selling products and services (none of which I created myself – I started by focusing entirely on affiliate marketing i.e. I was promoting other people’s products for a commission. I did this because it was -in my opinion- the quickest way to be able to monetize my content).

While I eventually outsourced a lot of my content to skilled writers, I still spend time evaluating advertising options, reviewing products that I can promote, building my mailing list and creating ad campaigns to boost traffic and keep my blogs in the forefront of my audiences’ mind.

The point I am trying to make is, while you can delegate many tasks to a team, such as content creation and even marketing, you will want to be directly involved in the initial building phase.

This is your brand, after all.

You need to make sure every piece of content has your voice, carries your message and represents your business in the best possible way.

No one will ever be as careful and professional with building your blog as you will be, right? So, dig your heels in and commit to spending the first few months building your blog from the ground floor up.

Then, and only then, should you begin to think about creating a team that will help you manage your blog and eventually, expand into other avenues with other niche-based blogs (if you choose to do that).

Again, you really need to understand that blogging is not a hands-free method of making money during the INITIAL stages. You must be prepared to put in some time and effort if you truly want to succeed.

But the good news? Your hard work will pay off.

So, how can you start blogging? Well, it is very simple to start and there are 5 distinct phases to getting your new blog up and running.


If you want to have a surefire way of setting up your blog the right way, grab a copy of my FREE “Starting A Blog Checklist”

The 5-Step Formula

Like I said, setting up a blog isn’t difficult and can be done by pretty much anybody. Yes, there is a bit of “tech” involved but it isn’t too hard to work out yourself (Google can be your friend if you do get stuck).

While there are countless reports and articles that over-complicated the process of making money with blogging, here’s a basic overview of how it’s done:

1: Create a blog and register a memorable domain.

Avoid remotely hosted options. You need to be in full control of your website so you can take advantage of all the different revenue options with no limitations (or other people’s advertisements). You need to buy hosting and you have a number of options (such as A2 or Siteground) so shop around for the best deals. You will also need to pick and buy a domain name and I suggest Namecheap for these. WordPress is the most popular blogging platform by far as it is free and incredibly customizable by the use of plugins and themes. My favourite theme is Socrates (it is a paid theme, but it is so versatile and quick and you will always get much better support with a paid theme as opposed to a free one, but the choice is yours).

2: Write (or outsource) killer content that will generate traffic.

This content needs to be extremely high-quality, targeted and informative. All meat, no veggies.

A good place to find writers is Iwriter and the thing I like about it is that you can see the article first before paying, so if you don’t like it you can reject it.

3: Convert your visitors into email subscribers so you can build your list.

A newsletter is key in building a successful blog online.

Scratch that; a newsletter is essential to be successful in nearly ANY market online. You will never make as much money without one.

Use a plugin or tool such as Thrive Leads or Conversion Gorilla to add sign-up forms and pop-up boxes to your blog.

4: Communicate with your subscribers regularly.

Build rapport and trust. Nurture relationships with your market. This is where you can build a recognized brand as an authority in your market and set yourself apart from the competition (especially those bloggers who aren’t doing this!). To do this you will need an email autoresponder. Popular ones include Aweber, Get Response, and my personal favorite, Active Campaign.

5: Sell products and services to your audience

This is a key strategy for monetizing your blog and also your newly cultivated newsletter. If you want to start with affiliate marketing, you can look for products and services in your niche and see if they have affiliate programs and sign up for them.

If you are in the Internet Marketing or Make Money Online niche, you can sign up for an account at places such as Clickbank, Warrior Plus and JV Zoo and promote a number of products from a host of vendors.

Just be sure that if you are going to promote something, that you either use it yourself, or you have tried and/or reviewed it and you believe it to be worthy of your audiences hard-earned cash.

NEVER promote something just for the money because if you promote something that is poor quality, you can quickly lose the trust of the people you are serving.

So, those are the 5 steps in a nutshell.

Sounds easy enough, right? It is. But it will take time.

The key is to be patient in the initial stages, and once you are up and running, you need to be consistent.

How often should you be adding content? This is a difficult question to answer, but I suppose I would say to upload content as often as you can. If that means once per day, great. If that means once per week, that’s fine too.

Just keep on going and eventually you will start to see some traction and this will give you a little bit of motivation to keep going.

When blogging, you are in it for the long term; it is not a quick win strategy. But you will build authority in your niche and could become the go-to person when somebody has a problem, and that is a great place to be.

Good luck… now go buy that domain name…

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CRO1

Conversion Rate Optimization (What It Is And How To Do It)

Before we begin, we need to understand what Conversion Rate Optimization (CRO) actually is. CRO is basically when you are trying to increase the number of your website visitors to take a specific action, such as opting into your list, buying your products or services, or anything else.

To be effective at CRO you really need to understand who your visitors are, how they move through your site, what actions they take, and what it is that is stopping them from completing your goals.

What is a conversion?

A conversion is the general term for a visitor completing a site goal and these goals come in many shapes and sizes.

If you use your website to sell products, the primary goal (known as the macro-conversion) will be for the visitor to buy your products(s).

There are smaller conversions that can happen before a visitor completes a macro-conversion; an example of this is to opt-in to your list to receive emails. These are called micro-conversions.

Examples of conversions:

  • Buying a product from the site
  • Requesting a quote
  • Subscribing to a service
  • Opting in to your email list(s)

What is a conversion rate?

Your site’s conversion rate is the number of times a visitor completes a goal divided by your site traffic.

If a visitor can convert in each visit (such as by buying a product), divide the number of conversions by the number of unique visits to your site.

If you sell a subscription, divide the number of conversions by the number of visitors.

 

Conversion rate optimization happens after the visitor arrives on your site. This is different from conversion optimization for SEO or paid ads which focuses on who clicks through to your site from the organic search results, how many clicks you get, and which keywords are driving traffic.

Conversion Rate Optimization is part of the sales funnel strategy that’s increasingly being embraced by modern marketers.

It is incredibly important if you are buying traffic via paid ads to minimize initial ad spend and possibly make your offer a self-liquidating offer.

One of the issues are all the distractions that are present in the life of a potential customer. An average shopper might start browsing on their desktop, stop to make a cup of tea, continue searching on their mobile, lose their signal while on the go and revisit the page later in the day. This is where retargeting can play a huge role in bringing these visitors back to your offers, but you will still need to persuade them to take the action you desire.

Important Conversion Rate Optimization Metrics

Conversion rate optimization only works if you’re tracking specific key metrics.

As you are continually testing and making changes to your website and funnel, you need to know what specific impact those changes are having on your visitor behaviour, number of sales, opt-in rate, and more.

And there are a number of things you should be keeping an eye on.

The key metrics you need to be monitoring and analysing are:

  • ROI
  • Bounce rate
  • Average time on page
  • Pageviews
  • Unique visitors
  • User experience (UX)
  • Number of Customers
  • Page load time

The key to successful CRO is to be constantly be testing BUT only change one element at a time. Split-testing is the key to successful CRO

The good thing about many of the newer page builders such as Click Funnels, Convertri and OptimizePress 2 is that they do have some built-in split-testing functionality so you can quickly change an element and clone a page and run traffic to both versions to see which is converting better. Once you have a clear winner, you can change another element to see if the conversion rate goes up or down.

It’s this methodical and systematic approach to split-testing that will enable you to really optimize your conversions.

If you want to dive a bit deeper into split-testing you can use tools such as Split-Test Monkey which is really easy to use but very powerful, and then you can do all your split-testing from a single dashboard, rather than possibly jumping from one page builder to another.

Ok, so now you understand what CRO is and how important it is, let’s look at 4 ways to increase the conversion rate on your website.

1 — Eliminate Unnecessary Choices And Distractions

An important part of high converting landing pages is being crystal clear on your objective for that page.

Your page shouldn’t try to get people to do more than 3 different functions…

The page can quickly become overwhelming and confusing, and a confused visitor will quickly leave your page, it really is as simple as that!

 

3 conversion points are the absolute maximum, but if you can, try to have just one conversion point on the page.

For example, if you are creating a sales page for a product/service, you need to minimize leakage and there should be only one call-to-action and that is the buy button.

There should be no navigation menus, and the only other links you should have are the legal requirements for using paid ads and for legislation such as GDPR.

Everything else is a distraction form the objective which is to get the sale.

The honest truth is you’ll only likely to get 1 click at best on your page so you want to eliminate any unnecessary choices.

If you want people to download an eBook.

Or start a free trial.

Or schedule a sales call.

Make sure that every element of your page works towards that goal.

The only exception is your home page and possibly blog posts (when you’re not targeting specific content to attract opt-ins to collect emails).

2 — Eliminate Unnecessary Distractions

After you have decided on the 1–3 (hopefully 1) conversions you’re looking for on this page, you have to understand what’s going on while the visitor is on that page.

What’s currently acting as a distraction and taking away attention from your ideal conversions?

How do you figure out what’s going on with your page?

 

Well, there is a great free tool which can really help you. And that tool is…

Google Analytics

There are a couple of things to keep an eye on in Google Analytics:

Firstly, there is On Page Time

A very general rule of thumb for “on page time” is between 1–3 minutes per page. If you have a look and see that the average on page time is under 1 minute you definitely need to try to improve that page!

This information can tell you a lot about what your visitors are experiencing and why they are behaving in such a way i.e. leaving!

People may be leaving the page after only 10–15 seconds because they can’t find the information they’re looking for quickly enough (many people have very short attention spans and a lack of patience)!

People may be leaving your page because you’re revealing the price before they’re truly convinced and sold on your offer.

Secondly, there is the 1st page traffic sources send prospects to

What is your biggest traffic referrer? Google, social media, email?

Whatever your top referral channels are, you can analyse the data and create reports which will show you which pages people visit from specific sources.

This is really valuable data and allows you to compare relative volumes of traffic from different sources within the same dimension; e.g. the traffic from different search engines, or social media channels such as Facebook, Instagram, Twitter etc.

Overall comparisons like this allows you to make some initial opinions about which channels are most effective or offering the best ROI (Return On Investment) if applicable.

You can also use it to work out other things such as:

  • Are they warm or cold traffic?
  • Where are they in their search process?

(Most search engine visitors are probably in the awareness phase of the buying process, but if most of the traffic to that page is coming directly from an email, those visitors are probably much closer to the decision phase.)

  • Are they in the top or middle of the funnel?
  • What’s their level of problem awareness?

(Think about it: someone who reads 1 page and goes straight to an offer is much closer to making a purchasing decision than people who go on to read 1–3+ informational pages after reading an initial informational page.)

Once you have looked at the data and know where your traffic is coming from, level of awareness etc. you can then focus on optimizing elements like the messaging and aim it specifically towards that particular type of traffic.

As you can see, there are a lot of moving parts to the buying process but looking at this data should help you narrow down what the specific sticking points of the step you’re optimizing are and ensure that you are making the necessary tweaks to increase performance.

3 — Simplify Design

Part of the reason why people might miss important information on your website is that the design of your website is too busy.

It should be said, that it is much better to have an understated, fresh, modern and minimalist design especially on sales pages.

Understanding how people read on the web can help you make conversion rate optimization decisions.

Just think about how you act when you are on different styles of sales pages; which ones are you more likely to stick on and read the sales copy

Here are a couple of design guidelines to use as a starting point:

Less Style Is More

We’ve all seen really sexy looking sales pages, with animated image flying in left, right and centre, but even though you can appreciate the design, do they make you want to buy? Are they sometimes style over substance?

Many times, a sales page may use white transparent text backgrounds over images or white text on a black background. This might look nice and communicate your personal style, but it’s difficult to read.

If the image is important and serves a purpose, it should be featured outright. If it doesn’t, get rid of it!

Choice of Colours

Most of us aren’t professional graphic designers and it shows in our sales pages. One of the biggest issues is choosing the wrong combination of colours, leading to a clashing palette.

If you don’t know much about colour theory and colour wheels, then use a tool such as Coolors to generate colour combinations that work together?

How many colours should you pick? At most, it is best to stick to less than 6 colours. (Plus, Black and White.)

4 — Streamline Your Message

Once again, less is more. One of the mistakes that novice business owners make is to create pages and marketing assets that are not well organized

The sections don’t usually have clear functions and this leads to confusion and a lost (potential) purchase.

This goes all the way back to point one where you need to ensure that every element on the page directly supports your specific conversion(s) goal and if it doesn’t, you should remove it.

Okay, we have covered a lot of stuff in this post! Don’t worry; conversion rate optimization might still feel overwhelming to you even after reading a great post like this. 😊

The thing is, you are now more well informed than many of your competitors and you can start to put this into action on your pages and funnels.

Use the built-in split-testing functionality of page builders such as Click Funnels, Convertri and OptimizePress 2 or use a dedicated split-testing platform such as Split-Test Monkey to test and tweak your landing/sales pages.

Now the only way you’re going to get more clarity is to start! So, go to it and start optimizing your content and pages today. Good luck!

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How To Make An Ebook Fast v2

How To Make An Ebook Fast

Content marketing for 2019 and beyond is really hot and only going to increase. Creating quality content regularly and quickly can be a real challenge, so it is important to work smart and ensure that any piece of content you create is made to work for you in a number of ways.

You can create video and audio from your blog posts, articles and emails and vice versa so you can allow your website visitors to consume your content in whichever medium they prefer.

The thing is, having an eBook with your name on it is an incredibly impressive business card and adds kudos and credibility to you within your niche.

So, what is stopping you from writing your own eBook? And how do  you make an eBook fast?

Are you stuck for content? Well, if you’ve been writing blog posts and articles for any length of time, think again! And here is how to create an eBook fast in 5 steps.

Create Your eBook From Existing Content

As well as re-purposing content into blog posts, video, audio etc. you can also use them to create an eBook.

Want a quick lead magnet? Find 1-3 quality blog posts on that topic and use them to create a short report that you can give away in exchange for an email address.

Add a few more posts to your eBook and you could easily have a low-cost but high-value “tripwire” offer on your hands.

I think that we often tend to over-complicate these things, but it doesn’t have to be difficult. As long as you are creating content that is of interest to your audience, this tactic of collating blog posts is a very quick way of creating a good quality eBook that you can either sell or give away.

Once you have your articles ready, you can add them to your eBook in a natural order so the text flows from one article to another. Think of the articles as chapters of your eBook to determine the optimum order.

Write a brief introduction to tell them what the eBook is about and what they can be expected to learn and the valuable take-aways after reading it.

Now, all of this can be done with something like Microsoft Word, but if that feels like it may be overwhelming, then you can use a fantastic tool called Designrr. This is designed to create stunning lead magnets and content upgrades from your existing content super quickly and is well worth checking out.

Monetise Your eBook

 

If you are recommending tools, products or services make sure that you are using your affiliate link if they have an affiliate program. That way you may be able to monetize your eBook to by recommending good tools that you know will help them.

 

 

Design Your eBook With Stunning Visuals

If your blog posts or articles have images make sure they are incorporated into your eBook to make it even sexier. If you don’t have graphics, then use tools like Youzign (paid) or Canva (free) to add images. If you want to use high-quality stock photos, you can either use sites such as DepositPhotos (paid) or Unsplash and Pixabay (free).

You may also want to incorporate more design elements into your eBook to make it stand out from most boring white pdf’s. You can add background images, watermarks and headers/footers with links to your website to help with your branding.

As I have said before, all of this can be done with something like Microsoft Word, but can feel a little overwhelming, so do take a look at Designrr as it has been specifically designed to quickly create beautiful looking pdf’s from blog posts, articles and Word documents and it is very quick and easy to use.

Creating Your eBook As A PDF

Once you have finished designing and formatting you can create your pdf. This is the simplest way to publish your eBook. It’s an easy step to overlook, but extremely important that you don’t.

Exporting your eBook as a pdf will ensure that your content and format cannot be edited by other users. If you fail to convert an editable document into an uneditable one, your content can be distorted or misused by visitors. It is pretty simple nowadays to create a pdf version of an eBook. If in Word you can “save as pdf” and if you are using Designrr, that will generate the pdf for you too.

Marketing Your eBook

 

OK, now you have your eBook. The final part is to promote it.

After all, you’ve put a lot of time into writing, editing, and designing your eBook, but if you don’t promote it, no one will read, or even see, your eBook.

 

 

Squeeze/Sales Page

Creating a squeeze page is vital so you can send people to it and capture their email address in return for your eBook. If you are selling your eBook then you will need to create a simple sales page with a buy button linked to a payment processor such as PayPal so you can take payments.

There are many page builders out there to suit any budget. My personal favourites include Convertri and Click Funnels. They all have free trials, so you can try them out to see which works best for you.

If you are using WordPress for your website, your theme may include various templates for creating squeeze/sales pages. Good examples include Thrive Themes, Socrates and OptimizePress 2.0.

Tip: Try advertising your eBook on your website homepage with a link to its landing page.

Social Media

Social media is a fast and easy way to promote your eBook and is pretty much an absolute must these days.

Take snippets and quotes from your eBook and post then on FaceBook and Twitter. Maybe create an image with a quote and post this on Instagram and Pinterest.

The possibilities are endless, only limited by your imagination.

So be creative and schedule regular posts to spark interest in your eBook. Be sure to provide a link to your eBook in these posts so viewers can easily access it.

Tip: Why not create social media share buttons within your eBook to encourage readers to share on their personal social media profiles?

Tip: Learn how to pin a Tweet on Twitter and then pin your eBook at the top of your Twitter profile to maximize exposure.

OK, there you have it. A complete strategy to create an eBook super quick by using content you have already created. Writing an eBook from scratch may appear to be overwhelming, but by using content you have already created, this makes it so much easier. And by using a tool like Designrr to pimp your eBook, you are virtually guaranteed to stand out from the rest of the mundane same-looking eBooks out there.

So, get cracking and you’ll have an eBook that’s engaging, sparks conversation, and totally rocks in no time at all.

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