How do you move a mountain? One shovelful at a time. It’s a cute saying, but how many of us grab the shovel and start frantically banging away at the mountain, trying to whittle it down through sheer brute force?
That’s why so many ideas to help change your life fail—the frustration gives us an out, a way to rid ourselves of something so vast. It’s an open invitation for defeatism and defeatist thinking.
So how do you move a mountain? You make it into a series of tasks. You have the end goal; now you have to make your timeline. The catch is – you need to make it backward. You need to start with the year-long goal first and then slice it into 12 parts (one for each month).
Then slice each of those into four sections (one for each week) and then each of those into seven (one for each day). See the pattern?
Let’s look at this in a little more detail:
Figure Out Your Big Year-Long Goals
Although it might not be the whole mountain that you’re looking at, your yearly goal should be BIG. At least big enough to be a little scary.
There is wisdom in the expression that “it’s only the frightening things that keep us interested.”
Most of our big goals run into a few general categories.
- Career. Are you looking for a new job or a promotion? Do you want to leave a low-paying job and get something with a better future or more in line with what you like to do? Is there something you’ve always wanted to do that would boost your career significantly (like gaining certification or additional training) but that you’ve never taken the time to do? Now might be the time.
- Heath and fitness. Many people make goals to get “healthy.” The problem with that this kind of goal is not measurable. “Healthy” can mean many things to different people. Does “healthy” mean losing weight? Not necessarily. It could be exercising more. It could be eating better and less junk food. It could mean making sure you get enough sleep at night. Be specific in your goal. Ask yourself how it can be measured and quantified.
- Fun. This goal is also rather vague. What do you consider to be “fun?” For some, a day at the beach would be fun, for others, it would boring. Often “fun” is used as a placeholder for some activity that involves being alone or alone with a significant other. Think about times in the past that you considered ‘fun.’ What were the elements in common? Create a goal then that incorporates those elements. If fun is your goal, be specific about what fun means to you.
- Relationships. This goal often arises in several parts. Sometimes we want to have a relationship, whether friendship or romantic, that we don’t already have. Or it might be we want to strengthen an existing relationship. Ask yourself where in your relationships you need the most help. Remember that you might need to enlist the cooperation of the person you’re having the relationship with to succeed here. Resolving to spend more time with a person only works if they’re likewise interested in spending more time with you.
- Giving. Donating to your favorite charity is the most obvious goal in this category, but it might be that you’d like to take your commitment to the cause a little deeper this year. Consider giving your time and talent to your community. But don’t forget that giving time to your family also counts here. Often we become so caught up in work and the pressure to earn money and support the family, that we sacrifice the time we could be spending with them. Re-evaluate where you give your time, and then consciously choose where you want to spend it.
Instead of making a New Year’s resolution, sit down for an hour or so and daydream about this time next year. What do you want this year to look like at the end of it? Who do you want to be in this year? Be specific. And don’t worry about “how.” That part comes later. Just figure out the “what” for now.
Decide what you can reasonably do in a month. If you’re taking a rock here and there from the mountain, it will never look any different. You need to concentrate on one small part at a time. Go back to that year-long goal and pick something that you can realistically do in a month.
Take the mountain out in monthly chunks. If your overall goal is to change your career, one month might involve learning a new skill set, say a programming language. The next month might be getting real-world experience by designing and building a website for a charity for free, just as a demonstration project.
Break That Down Into Weekly Goals
This time, the re-occurring meeting with yourself is once each week. It can be a shorter meeting, about 15 – 20 minutes to plan out some steps you can take to get closer to your goal in the next seven days.
Write these down. For example, using the idea of working toward a change in careers, week one might be researching the best programming languages to study and which ones are in highest demand. Week two might be working through the first half of the book or video course you have on learning the language, while week three would be finishing the book and making some test programs, and so on.
Maybe you won’t have a finished web page or object-oriented database interface by the end of the week, but you’re making progress to get you there.
Now you’re ready to look at the wheelbarrow full of rocks. In the morning, jot down your to-do list for the goal you have in mind. Following the previous example, you might be doing the next three lessons in the language tutorial, finding a server to create pages on, or learning how to create that database.
This type of planning is flexible and powerful. Instead of saying, “I am moving that mountain,” all you’re saying is “I have a wheelbarrow full of rocks to put over there.” You still have the scary, impressive goal to aim for, but you’ve made it manageable. It’s now broken into bite-sized chunks that you can handle on a day to day basis.
Take control. No one will care about your goals like you will. The timeline here is yours, so take ownership of it. Our calendars control too many of us, instead of us being in control of our calendars.
One final note: Do you know someone that cannot make a move without checking their calendar? Are you one of them? If so, you might be begrudging the time set aside for contemplation each week or each month to get caught up on the progress. Don’t. It’s your schedule, and the end goal is worth the time. If that weren’t the case, you wouldn’t have gotten this far.
You have work/school/kids to work around your schedule. That’s understandable. Few of us do not have a full dance card. But isn’t achieving this beautiful far-flung dream worth skipping an hour of TV each week? What if you sacrificed that time you’d spend playing that game on your phone, or checking Facebook?
This fact is especially important for children. Trying to achieve a balance between work and family, and still finding time for some self-investment is a delicate thing. Remember that word – this is an investment. You are investing time and energy and even money into your future. Keep in mind; the payout will benefit you as well as your family.
While this tool is a form of time management, it’s a different type. It’s counting down, making the goal smaller and smaller instead of planning. You’re planning backward – to go forward. Stay the course, and those yearly goals won’t know what hit them!
Let’s say you want to write a Kindle book.
And further, let’s say you want to make sure it gets 5 star reviews and makes you a very nice, juicy, residual income.
Here’s how you might do exactly that:
First, choose a BIG niche that sells really well.
Selling a lot of books means you need a big money-making niche – something like:
- Food / cooking
- Making money
- Diet / weight loss
- Health / fitness
You can’t go wrong with any one of these niches.
Now then, narrow your niche down to a specific topic. For example, you might narrow down “Diet and weight loss” to “How to lose belly fat after 40.”
Go to Amazon and search for all the belly fat and fat loss books, especially the ones tailored for people over 40.
You’re interested in anything in this sub-niche that is selling under the Kindle Bestseller rank of 20,000.
Why? Because of they’re under 20,000, then they’re likely selling about 10-15 books per day or more.
What – that doesn’t sound like a lot? Okay, let’s do some quick math:
If a book has a profit of $3 per sale, and is selling 15 copies per day, then that’s $45 per day.
Okay, I know that’s not going to make you rich, but think about this: At $45 per day, times 30 days, is $1,350 per month… Residual…
…As in, you publish the book once and get paid over and over again.
Increase the price or increase the sales and your profits go up.
Multiply 12 times $1,350 and see what that is per month.
Now do I have your interest?
Okay, back to your research…
You’re going to find these books in your subniche that are ranking under 20,000 and you’re going to read the reviews – especially the five star and one star reviews.
Make a list of everything people love about each book, and everything they hate.
For example, the list of things people love might be:
- Great motivation, made me want to start losing the fat immediately
- Liked the diet examples
- Enjoyed the tips, especially the ones about exercise
And things people didn’t like might be:
- Not enough sample exercises
- Not enough resources – where are we supposed to find the things the author recommended?
- Too many typos – should have edited it better.
Write down all of that.
Now then, you’re going to keep what the customers liked, and improve what they didn’t like.
NO PLAGIARIZING, by the way.
That’s right – you don’t even need to write it yourself. Just give your instructions on what to include and how to write it to an outsourcer and let them handle it for you.
Your book will contain everything people love about the other books, and everything improved about what they didn’t like about the other books.
Do this and there is no reason for people to give you negative reviews, which is important.
As you know, Amazon reviews are HUGELY important.
Your book will eventually get more sales than the books it is modeled on as you get more and more positive reviews.
Meaning your income should surpass that of your competitor’s books.
Now then, rinse and repeat for your next book, and the next, and…
WAIT! Two more things…
First Impressions Count
First: Your book cover must be so mesmerizing that it STOPS Amazon customers in their tracks.
Everyone is busy. They’re skimming. They’re in a hurry. And there are hundreds of books in your category.
You can have the greatest book ever written, but if the cover stinks then you will get few sales.
Here’s what to do: Find a great Kindle cover designer on Fiverr. You might need to pay more than $5 – it’s worth it.
Ask them to make your title(s) BIG and BOLD.
Remember, on Kindle a lot of people are looking at titles on their smart phones. If the titles are small, they can’t read them.
Ask for high resolution graphics, because people associate higher resolution with higher quality.
Get Some Reviews
Now, when I say reviews, I mean REAL reviews.
Amazon has gotten smart about these things and they are cracking down.
Instead, ask your friends, family, acquaintances and so forth for real, legitimate reviews.
Also, place an email opt-in page with a nice freebie at the beginning and end of your book. This will build you an email list of readers.
ASK your readers (politely) for reviews.
What About Promotion?
Good question. Here’s how to do a killer promotion that gets your book ranking high on Kindle:
The only thing left for you to do is shoot your rankings up on Amazon.
Here’s what you do…
Enroll In KDP Select
Promote your book on as many promotion sites as you can find. There are all kinds of Facebook groups dedicated to free Kindle books.
Set your book on a free promotion through KDP Select.
Also, if you have a series of books (HINT HINT) then link all of your books together. As soon as one KDP Select promotion is over, set the second book on promotion and so forth. This will cross-promote your books and your sales should see a compound effect.
Continue the above, along with building your lists (remember you’re placing an offer to get on your list inside your books.) Whenever you publish a new book, let your list know. Let them download it for free during the KDP Select promotion, and ask them to leave reviews.
Rinse and repeat and repeat and repeat…
Yes, this is a six, or maybe seven figure business if you stick with it.
And you thought we were just going to talk about writing a single Kindle book…
…okay, if you only want to do ONE book for now, make it a great one and tie it in with something else you’re doing.
For example, if you’re a coach or consultant or provide services, let your book be your ambassador and show the world that YOU are the expert.
It makes for a much better and more effective business card than a little slip of paper with your name and phone number on it.
The sky’s the limit, so have fun and become a best-selling author THIS month before you put it off any longer.
Do me a favor, will you? Go to Google and look up a few niche blogs. Start by typing in the niche word and then the word blog such as “insomnia blog” or “dog training blog.”
As you go through the page 1 SERP (search engine results page) links, notice the difference between opt in forms that simply say, “sign up for updates” or “sign up for the free newsletter” and those that address the visitor’s urgent problems.
Here’s a stark contrast you can see as an example. On one website the opt in form looks like this:
But land on a different insomnia site and the results are much different:
Wow! On this one you’re promised the newsletter, but also a FREE Sleep Starter Kit you can use TONIGHT.
There’s a big difference in who is addressing the visitor’s urgent issue of being sleep deprived.
Another site, located at http://www.insomnialand.com/blog, promises a free sleep training kit and says you’ll be sleeping better within 2 weeks.
So what can you offer that sets you apart from other marketers in the same niche?
Find Out What Your Niche Needs
One of the worst offenses to your visitors is to offer them something they don’t even need. When you think of need, dig down deep. Dig where it hurts – where they feel desperation.
Instead of “How to Have Pretty Skin,” touch on the concept of shame and beauty with a report called, “7 Ways to Clear Up Acne Overnight.”
Be specific about the problem.
Add a sense of urgency to the mix.
It’s not enough to offer a report on how to make your first $100 online, but offer it on how to make that first $100 today.
You can go to Google and type in the niche and the word forum and visit a myriad of forums to see what people need. So here’s a great example: http://www.psychforums.com/insomnia – when you go there, you don’t even need to go into the threads to get some great opt in report ideas for insomnia, such as:
- Natural Insomnia Remedies
- How to Fix a Messed Up Sleep Schedule
- How to Sleep When You Don’t Feel Tired
- A Beginner’s Guide to Curing Insomnia
Another place you can visit for ideas on what consumers need is the comment section of other blogs. Whenever you see a blog with a thriving community, people will often comment and discuss their needs – especially if the post doesn’t answer all of their questions.
For instance, if you see a comment that talks about the difference between insomniacs and perpetual thinkers, that could spark the idea for you to create a report called “Do You Really Have Insomnia?” where you differentiate between someone having sleep problems and someone whose mind won’t shut off.
Using this tool, if I type in “insomnia” first, one of the top 10 listings is “insomnia cures.” Click on it and go one step further, and you see report ideas such as:
- Insomnia cures for depression
- Insomnia cures during pregnancy
- Natural insomnia cures
Deliver Value They Would Gladly Pay For
For many marketers, their big mistake isn’t in coming up with an idea. They mess up when they fail to provide value. You see, this is your very first impression with a potential new subscriber.
You want to give away a whole course. Something where they download it or access it and can’t believe you just gave that away. This will do more than just appease a new audience – it will have them sharing it with others.
When you finish creating your opt in offer, put a price on it. In fact, you might even create a page somewhere online where you’re selling it for that price. That way you can show more value by saying, “My FREE Gift to You: Download My Insomnia Kit Now (Regularly $27)!”
But don’t skimp on the information. Your subscribers will know if you’re trying to dupe them.
It will also help you increase conversions whenever you do put a product out in the marketplace. Your readers will be thinking, “Wow, if s/he gives this much value away for FREE, I can’t begin to imagine what great information s/he’s charging for!”
Beat The Competition
You want to be the best you can be at all times with your business. But you also want to make sure you’re better than the other guy. Always one step ahead of him and outperforming his offer.
So that means competition spying time! Go through the same steps you did when you were first checking out the offers for your niche on page one of this report. Make notes about what offers are already out there.
Look at every detail of their opt in freebie. How big is it? Is it broad, generic information or detailed and specific? Do they have poor spelling and grammar? Do they have blatantly wrong information?
Make notes of everything you like and dislike and keep those handy whenever it’s time to create your own offer. So for example, if one insomnia expert said in his report, “have good sleep hygiene,” but he didn’t expand on what that meant, you make sure you do in your report.
So take your niche and go to Google and type it in. Then click on the News tab. So here’s an article I just pulled from the recent news about insomnia:
You can add that to your report. This up-to-date research might give someone a huge relief from their worry – or it might alert them to urgent information they need to know now.
Offer Multiple Formats For Your Prospective Subscribers
Many marketers have nothing to offer. Just updates. That’s the worst type of opt in offer to have. Anyone can go to your blog through their bookmarks, or choose to use an RSS feed to check in.
Here are some of the formats you can choose to offer for your new subscribers:
These can be done in a variety of ways. Usually it’s a timing slant. So for instance, you could offer:
- 7 Day Diet Plan
- 2 Week Sleep Improvement Course
- 365 Day Stress Relief Tips
Like this report, you can create a short PDF file for your subscribers to download and devour. Extra points if you encourage them to share it virally with their friends!
Give someone access to something exclusive – a membership site. You can have a free level where users get in and get to see inside, and then they can level up to a gold or silver membership.
Not everyone likes text. Some people like to learn on the go. You can create a podcast that subscribers love. It can be you talking or you interviewing someone – or even you being interviewed by someone else!
A video course is a great opt in freebie. Not everyone has fast Internet, so if you go this route, give them the download files to watch on their desktop so they don’t have to worry about streaming speed.
Split Test Your Offers
Make sure that whatever option you choose when creating an unbeatable opt in offer, you test and tweak throughout the year. Set up a split test so that you have different offers.
See what people like best. Test different formats for the same information. Test different offers completely. Test different ways of saying what it is you’re offering them as a freebie.
OK, there are 5 thing that you can do to create an unbeatable opt-in offer. If you want to know more about building your list after they have opted in, check out the featured resource below where you can get a free report about simple list building.
Do you know what an ego booster testimonial is?
It goes something like this: “Joe Smith is the greatest, nicest, smartest, sweetest, sexiest, gutsiest, tallest, handsomest guy I know – buy his stuff!”
It sounds good to Joe Smith. Heck, it sounds AMAZING to Joe Smith.
But does it sell his stuff? Generally, no.
So how do you write a great testimonial, and more importantly, how can you use them to boost sales in your business?
Here are 10 tips to do just that:
Use Ego Booster Testimonials Sparingly
If they’re the only ones you have right now, then they’ll have to do for now.
Most people won’t like testimonials like these and will probably not believe them anyway and if you use them too much it could even put people off.
So, you really need to work on getting better testimonials that actually convert.
Focus on results-based testimonials
Results based testimonials are really powerful. Here is an example of one:
“After using the xyz product, my conversions increased by 4% and my overall sales increased by $32,958 in three months.”
Which is exactly what you want, by the way.
Got Plain Text Testimonials? Add Photos
A photo of a face – regardless of how pretty or not pretty it might be, can increase the likelihood of your testimonial being read by as much as 80%.
Plus, it adds credibility that your testimonial is real.
Don’t underestimate the power of seeing the person behind the testimonial; we are social creatures and seeing faces will definitely make readers more likely to believe them.
Use Big Numbers
If you’ve got a testimonial that uses numbers, then feature those numbers as a big, bold headline. For example:
32,955 3X $26,598
Additional Visitors Conversions More Income
“After implementing just one traffic technique that Josh taught me, I got 32,955 more visitors in one month, three times as many conversions, and made an extra $26,598 for the month.”
Add Headers And Footers To Your Video Testimonials
Video testimonials are great, but… not everyone watches them. And of those who do watch, not everyone watches the whole thing.
For example, “I didn’t have a clue how to get started, but thanks to XYZ program I can now get almost any page to rank in Google.”
Then at the bottom of the video, you might give more information, such as, “George was struggling to rank his pages, but then he took the XYZ course and followed the simple steps. See how he did it here ->”
That last bit can be a link to a sales page or blog post, unless of course this testimonial is already on a sales page.
Place Links In Any Testimonial Not On The Sales Page
If your testimonials aren’t on a sales page, then link at the bottom of the testimonial to a page that gives samples, and write something like this:
“Click to see a sample of what Joe is talking about ->”
You see, you can use testimonials anywhere; why not place one in the footer of your emails or website?
Use Your Amazon 5 Star Ratings
If your book – or any of your products – are on Amazon, then use your 5 star ratings and reviews on your sales pages as well.
For example, you might have a Kindle book on how to get traffic, and you sell an entire course on traffic, too.
Be sure to emphasize that while the book has great info and awesome reviews, your course has ten times as much info as the book.
Use Product Pictures From Your Customers
If your customers have sent you pictures of them using your product, then by all means place these photos on your sales page.
Some people record unboxing videos and put them on YouTube so others can see what they are getting.
You may think this is mainly suited to physical products, but this can also be done with digital products where viewers are shown around the members area etc.
Compare Your Product To Others
Comparison reviews can work great if you’re in a competitive market, especially if you create a chart comparing the features and ratings of your product versus others.
Also, don’t be too negative when talking about competitors products as this can cause you problems if they find out about it, so just stick to the facts if you do decide to use this.
Don’t Forget To Screenshot Testimonials
Your customers might have great things to say about you on social media or through text messages. Simply take screenshots of these compliments and post them as testimonials.
To take a screenshot on Windows, press the PrtScn button. Or to capture just the active or foremost window, press Alt+PrtScn.
On a Mac, press Shift-Command-4.
How Do You Get All These Testimonials?
It’s simple really. All you have to do is ask! That’s it!
Send out a survey to each of your product buyers to see what they thought. When you get back positive responses, ask if you can use them as testimonials.
For the really enthusiastic customers, ask if they will do a recording for you.
Think outside the box and you will see that there are many ways to use testimonials to boost sales and to increase authority status so start gathering them now.
When you think of success, do you envision oodles of money, a mansion, and a fancy sports car? Those items are great, but what about a deeper sense of success – a success beyond your wildest dreams?
However, and more importantly, there are even better stories out there. Like the stories of entrepreneurs and business people leaving their corporate world to go and sell ice cream somewhere in the Caribbean. They, too, are abundantly happy and successful.
What makes up success?
Success is a personal definition – for some, it’s lots of money, and for others, it’s fulfillment and for others it’s freedom. Some people want to live in a mansion overlooking the ocean, while others want to live in a cottage by the lake or down at the farm.
Bottom line – success is what you say it is.
Want to know something even more powerful? Success is even what you say it isn’t. You get in your own way.
Let’s start with defining your own success. Here are a few tips on how to define what success is to you and only you:
- What’s your why – we all have a vision of what success looks like to us. However, taking this notion one step further, ask yourself some key questions. What is your why is the first question. Why do you want to achieve this particular success?
Dig deep down and quietly meditate on your true calling, passion and purpose. Everyone has one and it’s only a matter of time before you are one of millions asking yourself, “Is there something than this?”
Do you wish to help hundreds solve a problem you have experience with? Do you value freedom over material objects and items? Start getting in touch with your why.
- What’s the most important thing to you? Do you value financial freedom, being of service, freedom to come and go as you please, the ability to create a flexible schedule which works for you and your family?
Once you get in touch with your why, your core need and desire will become to come to light. If you have a driving need to be your own boss or a passionate purpose to help others beyond your wildest dreams, this will come to light as well. Once you know your why, your core desire will come to the surface.
- What actions steps do you need to take, and what does it look like to make it come to life? Once you’ve done the work to uncover your own definition of success, what your why is, and what’s the most important thing to you, it’s time to take a trip outside of your head and beyond your comfort zone into the world of action. While it’s nice to get inside your head and get in touch with your why and your what, it’s even more important to get in touch with the how. How will you make it happen?
The 7 Categories of Life and How to Succeed in Each
Let’s take a look at several categories of life and how to succeed in each one.
We all have so much going on in life. There’s work, career, school, home and family. The list goes on and on. It’s so easy to lose sight of what our personal goals are. We might want to finish a degree, complete a certificate, write a book or just learn a hobby or skill.
Bouncing from this, here are a few tips on how to create personal goals and how to achieve them:
- Choose one goal at a time – we all have the habit of getting overzealous in our personal goals and start out wanting to lose weight, diet and exercise, clean out clutter, take a class, earn a certificate, etc. and then we spiral out of control and fail at all of the above.
- Worse than this, we stop trying because we climbed too high, too fast and fell way too short. Start with smaller goals. It’s almost like a no-fail system. It’s a win/win. Start with one goal – even the type A personalities out there can do this. By starting with one goal and one goal only, you have no place to go but up.
- If you want to learn a new sport or skill, for example, start by simply exploring what’s involved a little bit at a time. Don’t take out 15 books from the library, talk to 20 different people about it and research for hours on end on the internet.
- Talking to too many different people will only leave you vulnerable, especially when it comes to personal goals. Other people don’t want to leave their comfort zone and they want you to stay there with them as well. Spend small increments of time each day and set the timer. Spend 30 minutes one day and 15 minutes another researching your new personal goal and stop there.
- Pick one person you trust to talk to about your fears, excitement and concerns.
- Pick an action step for the week and stick to it. Get an accountability partner you will have to report to.
- Continue to reward yourself as you go along and reach these milestones.
- Slowly begin to incorporate this new goal into your life through small, actionable and measurable steps.
- Acknowledge the success you are feeling on a small scale as time goes on. Don’t rush and don’t get ahead of yourself.
- Notice you are gaining momentum on your goal. It’s not bigger than you. It’s actually happening in smaller increments.
- Begin to get excited, and it will show. Power tip – the more you get excited about what you are doing, the more inspired you will feel and the more momentum you will create.
Career goals may be a little easier to achieve than personal goals. When it comes to personal goals, you get up inside your head and you think or feel too much. It’s easier to set career goals and detach from them in a colder more logical way of thinking.
- Examine and explore which area of your career is not working.
- Ask yourself what your end goal is – do you want to retire earlier, work fewer hours, or have more power? What is your end goal?
- Once you have discovered your end goal, start creating a plan of action.
- Pick five action steps, beginning with the smallest.
- Record them on paper.
- Take one small action step per day for a set amount of time – let’s use an example of three weeks. Take one small action step per day for three weeks to get closer to the second action step. For example, you may want to show up earlier or on time for three weeks or you may want to speak up at meetings where as you never did so before.
- You may want to earn a certificate which will put you in line for more money or a promotion. You may want to take on more responsibility at work to show your new boss what you are capable of.
- Continue using this model until all five action steps are completed and you have arrived at your career goal.
When it comes to thinking and aiming big, you want to have success in all areas of your life. Success is not related to only money and career. Success in relationships equates to thinking and aiming big in all areas of your life.
If you want big things in relationships, you have to put big goals into them.
- A successful relationship means being honest with who you are and also how you show up. It’s so easy to play the blame game in relationships without looking to take some responsibility of our own. It’s important to take a look at our actions, our thoughts, and our pre-conceived notions when we are relating to others.
- Relationships are not just love interests. Relationships are people we work with and people we don’t even know in line in the supermarket. How we can show up as a contribution to the other person is always a tough question to ask. However, when you ask this question, you come up with a brilliant solution. What if you were to just express your anger without blaming someone else?
Do you see how this could equate to a successful solution? In business, when a boss or CEO blames their employee, their employee becomes defensive and less cooperative. It just makes sense. However, when a CEO guides and leads by example and makes reasonable requests for change and prosperity, people will follow suit. This is the true meaning of a successful relationship. This works in personal relationships as well as career and other relationships.
Money has got to be one of the biggest blocks there is. Money has so much power to control us if we let it. Here are a few action steps to take around having success in the area of finances:
- What’s your story? We all have stories around money. It’s your job to uncover your story. Do you believe you’re not good enough to make that kind of money or do you believe only greedy people have and receive money? Do you tell yourself a story that only people who are better, smarter or more worthy will have money? Define your story.
- Once you uncover your negative money story and self-sabotaging habits surrounding money, you can now write your own brand new story.
- Start practicing positive affirmations around money. I can have more money flow easily into my life and for positive reasons. I can create abundance. I already am in flow and creating abundance. I feel so excited about the abundance of money coming my way. Financial prosperity is possible in my life.
- Practice these daily, several times a day, visualize on them and meditate on them if you truly want financial abundance. It’s not a work harder/make more scenario. It’s about being in ease and in flow.
We all inherently know what our life purpose is, but we manage to use several negative tools against ourselves.
- We self-sabotage. The minute we feel we are close to success, we make excuses, we run back to our comfort zone, we fear success or believe subconsciously we don’t deserve success.
- We get comfortable in our comfort zone. We make excuses instead of making changes. We back slide and then feel guilty and miserable. We allow life to get in the way.
- We are not aware of our own blocks because we live in a busy world with busy minds.
If you want to find success and pursue your life purpose, you need to:
- Get out of your head and into your heart. Sometimes we all suffer from what is known as analysis/paralysis. We think too much and we don’t drop down into our own hearts.
- Take time to be quiet and sit still. Whether you go to the beach or the boardwalk or the park, you need to schedule time in to be quiet. As odd as it may sound, scheduling time to be quiet will actually help you to get into the process of being quiet anywhere, anytime randomly.
- When you sit still and get quiet, you can actually hear a little better than you normally do when there is so much noise in your head.
- Take notes. Take time to journal your thoughts and feelings on paper. When you journal, you don’t have to worry about filters. You don’t have to worry about what people will say, respond or how they think.
- Write your private thoughts, dreams, desires and wishes for your life purpose down on paper.
- Get clear. Once you take on the practice of getting quiet and being still, you now have the opportunity to get clear. To clear your mind of the clutter. To make clear goals. Taking notes is a great way to get clear. Once you get clear, it’s time to take some of those action steps as previously mentioned.
- Make a declaration. Once you are clear, start declaring your life purpose. Make positive and happy statements about how excited you are about pursuing your life purpose. Keep it simple, don’t elaborate and allow people to ask their questions.
- You don’t have to have all the answers. When you don’t have the answers, don’t doubt yourself, just simply be open to finding the answers. Keep declaring your passion and purpose anyhow. The answers will come in time.
Have you ever looked at somebody and wondered to yourself how they did it? Lots of people feel the same way about others who are successful. We tend to look at others and think they are lucky or they get all the breaks or their husband/wife/parent made it happen or they come from money.
Choose an area in your life where you want more prosperity. Is it in your career, your financial status, credit card debt or savings and retirement?
Once you’ve honed in on an area, take the following steps to create prosperity:
Prosperity is a mindset
Once you understand prosperity is a mindset, the rest will flow. Prosperity is not something that happens to you. It is something you make happen. Change your mindset around prosperity.
Your subconscious mind is solely responsible for all of your habits, even your prosperity habits. In order to tap into the power and leverage of the subconscious mind, you will need to work on creating new mindset habits.
- Positive thoughts create prosperity. Your subconscious mind only knows its past history. All the stories, the negativity, and the events are ingrained in your subconscious mind.
- If you allow your subconscious mind to rule the roost, you will see the same habits and the same trends without much change. Begin to reprogram your conscious mind with positive thoughts and, over time, this practice will show you how quickly and easily you can create prosperity and success into your life.
- Take on the practice of positive thinking. You don’t necessarily have to make things up if you are not at that stage, however, you should take on the practice of what is working as compared to what is not. The more you focus on what is well in your world, the more enhanced wonderful things will appear and magnify in your life.
Success in spirituality comes when you allow and accept what works for you. No one can tell you what, how, when or where to practice your spirituality or what spiritual practices you should take on.
Once you get beyond the mind and the ego, you can tap into spiritual success. Spiritual success comes from one very important tool – practice.
You need to try on many different things until you find the one or the combination which works for you.
If you are just starting online, then one of the quickest ways to start making money is to get into affiliate marketing.
This business model doesn’t rely on you having your own products to sell, but rather you are promoting other people’s products and you get a commission for each sale made.
This way you can quickly send traffic to an affiliate offer and start making money.
Of course, the first thing you need to do is to decide on the niche that you are wanting to operate in.
The Best Way For Affiliate Marketers To Choose A Niche
When it comes to affiliate marketing, there are many ways for affiliate marketers to choose a niche. It’s important that you put some thought and research into your niche before you put your time and effort into it.
The first thing you should consider is choosing a niche that you feel passionate about.
With affiliate marketing it’s best to be writing and working in an area daily. If you don’t enjoy what you’re doing, chances are slim that you’ll stick to it for very long.
Eventually you may even feel depressed and hate what you’re doing. This is the exact opposite of what you want to experience in your work life. Make sure you have the ability to dig in to your niche forever.
Next, you need to look at the longevity of the niche. You’ll want to avoid something that’s considered a fad and will be obsolete before you start making any money.
With affiliate marketing, it will take some time to begin making substantial income, even though initial commissions can be seen right away.
Once you’ve built up a niche, you want to be able to keep it going for a long period of time. So, make sure your choice isn’t something that will be here today and gone tomorrow. You want your hard work to pay off long-term.
Do your homework and find out how many people will be interested in what you’re promoting.
You also need to consider promotion options. In your niche, what kinds of products can you promote? Can you promote a book that will sell in your niche? Can you promote tangible items or digital products?
A membership site related to your niche is also a possibility to consider. These are all things to think about as you’re choosing your niche before you put in a lot of time and energy.
When you choose a niche that interests you and has a wide variety of products that you can promote, you’ll have more success in the long run.
Now, once you’ve considered all the above and decided on a niche, there is another consideration to think about: do you decide to stay in a broad niche with a larger target audience or do you drill down into a sub-niche which will be narrower and have a smaller audience but thy will be much more targeted. There are pros and cons for both so let’s dive in…
Should Affiliate Marketers Choose A Broad Or Narrow Niche?
Whenever affiliates are just starting out, or questioning the direction they already took, they start wondering if a broad or narrow niche is the best way to go.
There’s actually no right or wrong answer, but you have to know how to tackle the two different strategies.
So, let’s say you decided to tackle the children’s toy niche. You could have a general toy site, but you’d still need to organize the content into things like toys based on age, gender, materials, brands, indoor versus outdoor, etc.
Or you could go with a narrow approach in your niche. This makes it really easy for you to rank quicker with an authority site.
For example, TopToysfor1YearOldGirls.com that was fully focused on toys for this age and gender would probably become an authority site rapidly for those searching for that topic.
Either way you choose – broad or narrow – you can work your way back over time. So, if you choose a broad niche, you can work over time to dig into the narrow levels and provide expertise there for your affiliate income.
If you choose a narrow niche, like the one listed above, you could branch out and create a bunch of narrow sites and then eventually link them to a main site.
For example, you could create a TopToysFor2YearOldGirls.com, 7-year olds, 13-year olds, etc. Once complete, you could then create a main “TopToysForGirls.com” site that linked them all together.
The great thing about both niches is that you can search for keywords that will help guide you in the type of content that you want to create.
Over time, you may want to move from free keyword tools to the paid versions that give you more information about the kind of edge you can expect to have over the competition if you rank well for them.
Pick whichever strategy you feel more comfortable with right now – broad or narrow – and then if you want to move into a new direction, you can do that without any problems down the road.
Stress has become an epidemic in peoples’ lives. They can’t cope. They’re turning to all kinds of helpful people and products in a desperate effort to get relief from what seems like a constant barrage of turmoil.
If stress has sent your cortisol levels soaring and you can’t seem to get a grip on what you can do to control things and turn chaos into calm, then you need to analyze how bad the problem is so you can pick and choose methods and strategies that will alleviate this pressure.
Do You Feel Like You Just Want To Get Away?
One way you can determine whether or not stress has catapulted out of control is to think about the times when you feel significantly stressed. Sometimes, people will start out feeling stressed only in certain situations.
This might be just while you’re stuck in traffic, or only when you’re at work. Maybe even specifically when one person comes around, like an in-law or intrusive neighbor. But then you start to notice that the stress never really goes away.
You start to realize that there’s no safe place for you to go to anymore. It used to be, a hard day at work was manageable – as long as you could escape at 5 o’clock and go to the comfort of your own home.
But if you wake up and go to bed filled with stress, and experience it throughout your entire work day, it means you’re under constant attack, and that’s not healthy for you emotionally or physically.
Your outlook may change to where you just want to escape it all – everyone and everything that’s causing you trouble. Just pack up your car and disappear – or at least get out of town where you’re not subjected to this chaos and commotion 24/7.
Everyone deserves to have space where they feel relaxed, protected and at ease. If you don’t have that in your life right now, running away isn’t the answer – you simply need to carve out some time and an area where you’re able to release the pressure of the day and enjoy a moment of peace and quiet or fun and entertainment.
You may need to get organized for that to happen, or change something big about your life, such as who’s in it or where you work. You’re not stuck in the situation – it’s just that you’ve been avoiding making those tough decisions.
Are You Taking It Out On Others?
When you’re dealing with a chronic stress situation that’s wreaking havoc on your life, you start to change. Your entire demeanor – the tone of your voice, the way you walk, the expression on your face – is all altered in a way that shows the world you’re under duress.
Or maybe you’re aware, but you feel helpless about changing your ways – especially when burdened with so much stress lately. You need to start thinking about how you’ve been treating others.
Start with your kids – have you noticed that you’re short with them lately? If they don’t do something on the first request, you lash out maybe more than you should? They won’t tell you, because it’s intimidating, and you don’t want to ruin your relationship with them.
How about your spouse? Does everything they do and say get on your nerves lately? Do you find yourself avoiding time with them or not reacting whenever they try to interact with you?
Maybe you’re feeling like every second you have to be at work is a nightmare – you can’t stand your coworkers, your boss or even your customers and clients. This is a sign that you’re not handling your stress load very well.
You may shut yourself off from the world, or worse – lash out at others with yelling and a very visible, irritated demeanor. And maybe they even did something to deserve your wrath, who knows?
But the fact is, you not being able to handle life around others is a detriment to you – no one else. It’s you who will suffer and you don’t want to go about your day feeling like this.
So the first thing you need to do is analyze your true nature of interaction with others. Then, learn how you can diffuse your anger or irritation before you react to whatever has annoyed you.
It may be something as simple as taking a deep breath before you speak, or you may have to dig down and do some introspective work on yourself and why you’re not handling stress very well.
Are You So Confused You Can’t See A Way Out?
Confusion is one of the many symptoms of stress overload. You may get brain fog, or simply feel so overwhelmed that you can’t cope and you can’t focus on how to get better – it’s all too much.
But you have to be proactive about this. You have to simmer down and get unfrazzled so that you can learn to exist in life without a negative reaction to everything and everyone.
The first thing you need to do is take inventory of what’s going on that has you feeling so undone. Is it relationships? Finances? Physical issues? It can be a combination of many things, but you need to stop, spend a few minutes and write it all down.
Something might annoy you, like the kids not picking up their toys at the end of the day, but it’s a minor irritant and not as stressful as a coworker who dumps their entire workload on you every day while they surf the ‘net.
Once you get everything rated, start from the minor irritations and work your way up. Smaller things will be easier for you to handle, and as each one lifts with a solutions, you’ll feel stronger in handling the major issues.
For example, it may be as simple as promising the kids that if they pick up their toys every night, they each get to choose one family meal per week – or maybe you give them each an allowance for doing it.
You also want to have a back up plan. Think about if things don’t go your way when you try to solve the problem. What then? You want to have a reaction ready so that you don’t fly off the handle and feel overwhelmed again.
You also want to have some scenarios in place so that you can find a backup solution. For example, you could approach your coworker to discuss the issue, or simply refuse to take on their additional work. Or, you may have to take the matter up with your supervisor, but being ready calms your nerves.
Can You See Physical Symptoms?
Whenever stress takes a toll over the course of weeks, months or years, your emotional state seeps into your physical health, and you begin to suffer the consequences of not handling stress in a better way.
You might suffer from pain. Pain is a direct result of feeling too much stress, so you might suddenly notice you’re getting more headaches. Maybe they even feel so strong, they resemble migraines.
You can suffer from other aches and pains, too. For example, most people who have stress at work end up experiencing pain in their neck or back from time to time. The stress is a result of tension in your muscles.
Hair loss is another common physical side effect from stress that both men and women endure. You may notice it a little at first, and suddenly your entire hair line has changed due to the extreme amount of stress that you’re under.
Insomnia, or a lack of ability to get and stay asleep, is yet another physical toll stress takes on your body. Sleep is crucial to helping you manage stress, and you may find it hard to sleep when stressed – but when you don’t get sleep, it stresses you out even more – it’s a horrible cycle.
Digestive issues often show up as physical symptoms from stress overload. This can range from constipation to irritable bowel syndrome. You might have an upset stomach, acid reflux or any sort of digestive problem when your stress levels are high.
So whenever you begin noticing physical ailments during particularly stressful times, make sure you implement a good health regiment. Start with sleep. You want to improve your sleep hygiene so that you’re easily able to fall asleep each night.
Next, work on nutrition. Eat foods that sustain your energy levels and don’t cause a crash in energy, like processed, sugary foods do. Add exercise to the mix once you master nutrition.
Movement will help boost endorphins. And then, start pampering yourself with emotional stress relief options that help you relax and take some of the load off of you each and every day.
Has Stress Become Your Norm?
It’s unfortunate when you accept the way life is – even if your stress levels are out of control. But that’s what many people do. They think this is just how life is, and maybe someday it’ll turn around for them.
Life doesn’t have to be this way. You don’t have to accept that overbearing stress is a normal way to live. You simply have to make a firm decision to change the way things are for you.
Once upon a time, you had dreams of how life would be. You knew you wanted relationships to be a certain way. You had an idea of what kind of career you wanted. But maybe things didn’t turn out that way.
Now is the time to start planning for a renovation of your life – one with far less stress. One where you’re surrounded by people you get along with and people you love and who love you.
This new life you create begins with new routines that make you feel satisfied each day – whether it’s how you wake up and start your day or how you end it each night. You might add exercise to the mix, or meal planning.
Shake things up with a new schedule. If you’ve been used to going to bed at 11 PM and waking up at 5, switch it to an earlier bedtime so you get one extra hour of sleep each night.
If certain things cause you daily stress, such as traffic jams, look for another route that’s less congested – and invest in an audiobook to listen to as you drive instead of depressing news talk radio to start your day.
1000 prospects come to your site or sales page. 1% of them buy a $50 product. You’ve made $500.
You invest 2 days trying a few different ways to increase your conversions, and 3 are successful. You only increased your conversions by 1%, yet you’ve doubled your income, selling 2% of the prospects who come to your sales page.
Now for every 1000 prospects, you make $1,000.
And you send 1000 prospects a day, meaning…
Yet so many marketers never bother to do any of the things I’m about to suggest.
Why? I suppose it’s one of those things they’ll “get around to” but they never do.
So here’s what I recommend: If you don’t want to do any of the following, then OUTSOURCE it. We wrote an entire article on the importance of outsourcing elsewhere in this edition, so I won’t harp on it here.
Let’s get started on boosting your conversions:
1: Create A Compelling And Clear Value Proposition
Your value proposition can be the number 1 element that determines if people will bother to read more on your page.
And it’s also the main thing you need to test.
In a nutshell, your value proposition clearly states:
- How your product solves the customers’ problem or improves their situation (relevancy)
- Delivers specific benefits (quantified value)
- Tell why they should buy from you instead of your competition (unique differentiation)
Here’s an example from Prey: https://www.preyproject.com/
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I could do an entire article on creating a compelling value proposition – and I’ll do exactly that in a future post for you.
2: Perform A/B Testing
You create two alternative versions of your page, each with a different headline / color scheme / call to action etc.
You do a split test to see which one works better. When you find out what converts better, then you test something else.
The more elements you test, the higher you can boost your conversions.
Things to test: Headline, page layout and navigation, the offer itself, using different media (such as a video) and even a radical change if you think you might want to start over.
You can use Google Optimize if you’re looking for a free A/B tester, or Optimizely if you want more options.
3: Set Up A Proper Sales Funnel
Sometimes your conversions are taking a hit because you’re asking for the signup or the sale too soon in the process.
If people are still in ‘browsing’ mode, they might not be psychologically ready to subscribe or buy.
If you’re looking to improve conversions on a squeeze page that only asks for their email address, your focus should be on improving the reason why they would want to sign up. Making your offer more compelling – something that will immediately spark their desire – should do it.
But if you’re selling a product, it’s possible that you need to do more to build trust, develop a relationship and prove your expertise.
Remember, the longer and deeper the relationship with the prospect, the more likely they are to buy from you.
4: Address Objections Before They Arise
No matter what you’re selling or how much you’re selling it for, there will be objections.
If I tried to sell $100 bills for $1, there would be objections (and you know what they are.)
Make a list of all the possible concerns your prospects might have.
And then address each one of those in your presentation / webpage / sales funnel.
5: Build Trust
People won’t buy from you if they have no need for your product, if they have no money to buy your product, if they’re not in a hurry, and if they don’t trust you.
There’s not a lot you can do about the first 2 items on that list.
You can create urgency by limiting the number of products to be sold or the duration of your sale.
So what makes people trust your website?
- You’ve got citations and testimonials clearly visible.
- You’re endorsed by well-known people in your niche.
- You’ve got a physical address and maybe even a photo of your office.
- If you or your business has relevant credentials, you’ve got them displayed.
- You’ve got clear, easy to find contact information that includes a phone number.
- Your site looks professional – not something a kid whipped up on his Intel 486 in the 1990’s.
- Your site contains plenty of useful information.
- You update your site’s content often. If your latest blogpost is from 2016, you’ve got a problem.
- You show restraint with hype, blinking banners (please don’t!) ads, popups and such.
- You have zero or nearly zero errors (when it comes to trustworthiness, one error is forgivable, two aren’t.)
6: Stop Trying To Sound Smart
If I were to give you a value proposition that reads like this…
“Revenue-focused sales automation and marketing effectiveness solutions unleash collaboration throughout the revenue cycle,”
…would you have a clue what I was talking about?
Because I sure don’t. It’s not useful to the person reading it, unless your goal is chase them off of your page. Then I suspect it’s highly effective.
Just remember, clarity if key. If they don’t understand exactly what you’re saying, they’re not going to convert.
7: Remove All Distractions
Your goal is to get people to focus solely on the action you want them to take and nothing else. Take a look at your page for anything that might divert the visitor away from what you want them to do. Minimize distraction, unnecessary product options, links and extraneous information.
And ask yourself if there is anything else you can remove that is not contributing to the conversion.
Increasing your conversion rate isn’t hard, but it does take effort…
Effort that will be well-rewarded in increased sales and revenues long after you’re done making the necessary changes.
If you want to be successful in life, whether that be in business, relationships or anything else, I’m sure that you know about the importance of setting goals to help you achieve the results you desire.
But can I ask you a question?
Do you know what the most important kind of goal is for your life?
We all have goals that we set and we know the importance of goal setting and it’s one of those topics that gets beaten to death and a lot of us don’t want to hear about goal setting anymore.
You do, I do, we all do goal setting at one level or another. Maybe you just do it mentally and you think about them from time to time.
Other people like me, I’m very, very strict about my goals. I’m always writing them down and refining them.
But there are different kinds, and this is a very, very critical aspect.
There is a type of goal where you define what you want to do, there is a type of goal where you define what you want to have and there’s also a kind of goal where you define who you want to be.
The kind of person you want to be.
It’s the third one, the goals you set on the type of person you want to be, that are the most pivotal, most important and most influential in your life.
Your material wants or even bigger wants than that, the things you would like to acquire, the things you would like to eventually achieve in your life, some you’ll hit and some you’ll won’t.
Some will take longer than planned, some you’ll maybe get shorter than you planned. They’re going to be all over the map.
As an example, you may be at a certain financial position right now. Let’s say you’re earning $50,000 a year and you want to take that to $100,000.
There are a number of different ways you could do that. You could set a goal to do that within the next year, the next six months or the next three years and you go after it.
You may or may not hit the goal, and you may or may not try as hard as you can, although the whole point of goal setting is you do try and you go for it.
But this is a measurable, specific thing that you’re shooting for and you may or may not get there.
There’s all kinds of circumstances, things that could come up that could prevent it from happening.
Sure, you can have a plan that says I want to get from 50k to 100k and I’m going to do this, this, this and this over the next X amount of months or years and you do those things and that plan may or may not work.
But what if you started asking yourself or writing a goal down to say, here’s who I want to be.
I want to be a positive and uplifting person. I want to be loving towards my family. Every time I see my family I want them to feel excited in my presence. I want them to feel uplifted.
I want them to feel inspired. When I meet new people I want them to feel like they just met somebody really interesting, and they want to get to know me at a deeper level.
I want to set a goal to be the kind of person that follows through on every commitment I make to myself.
I’m going to achieve XYZ by a certain date, such as I’m going to lose 20 pounds by March 30th is very results driven. It’s very achievement driven, and the timeline for that may change.
You don’t know how quickly you can lose that weight and you want to be able to do it in a healthy way, so you may have to adjust that plan.
But who do you have to be to reach that weight?
You have to be the kind of person who commits to their goals, who does whatever it takes, who when they say they’re going to do something they do it and follow through and hold themselves accountable.
So here’s my challenge to you, or even call it a suggestion or tip.
Begin journaling on a daily basis, writing down where you’re at but more importantly where you want to go, goals.
If you want to go to a conference next year to learn something new, write that down. That’s a great goal to have. You need to know how much money it’s going to take you to get there and all that.
But I also want you to start thinking about two or three or even four who do I want to be type of goals.
What I found is when I started doing this, I started writing things down like I want to be an inspiring person to be around for my family.
I want my family to feel loved and excited when I’m around. I want my family to run and give me a huge hug when I walk in the door after being gone for a long time. That’s the kind of person I want to be.
When I write that down and remind myself this is who I want to be, all those other goals I find come to me a little bit more naturally. They come to me easier.
It’s because I’m acting and behaving in a way that’s congruent with those goals.
If I say I want to be a committed, dedicated person who follows through on his commitments and then I set a really, really aggressive goal like doubling my income in what some may deem an unrealistic period of time, I’m way more likely to hit that goal if I’m the kind of person who sticks to his commitments and then goes above and beyond the call of duty and does whatever it takes in any situation to create whatever I envision.
So that’s the difference. That’s the key. You may not have done this before. I know it was a relatively new concept for me.
When I started doing that, it had such a deep impact on a daily basis.
It literally, in those moments of weakness where I wanted to break a commitment and go back into an old habit that would have prevented those cool goals from coming into my life, these being goals would remind me of the kind of person I need to be and I want to be and intend to do.
I want to live this way every single day, and so I write those goals down on a daily basis and it keeps me in check. It keeps me on track for where I want to go.
So do this. Have some fun with it. Think about the kind of person you want to be, write it down, explain it in as much detail and then do it daily and repeat it to yourself and start living this way.
All those material goals and wants are going to come to you.
You can take an awful lot of those “how to market online” courses and sometimes still not learn the truly ground-breaking stuff.
I’m talking about the seemingly unimportant things that turn out to be so important, it’s like a scene in one of those adventure movies:
The hero fights through obstacle after obstacle to get to this secret cave that hasn’t been entered in a century.
He pries open the heavy door, sweeps away several inches of cobwebs, and by the light of his torch he sees something shiny. He picks it up… it’s a gold coin! Nice, but not that earth-shattering, right? It’s just one coin…
Taking a set forward, he sees a small chest. Opening it, he sees a couple hundred gold coins. Yeah! This is pretty cool.
But then he catches just a glimmer of something deeper in the cave. Opening the door wider to let light in, he sees more gold. And priceless statues. And gemstones. And… the treasures go back as far as the eye can see.
Holy cow. That one gold coin turned out to be the beginning of more wealth than the GPA of most countries.
And they might almost appear trivial. But I promise you, if you follow this advice, your online income can become almost limitless.
And by the way, some people have paid literally thousands of dollars to discover what I’m about to show you:
Marketing Lesson 1: Make An Irresistible Offer
You’ve heard the term irresistible offer before, but what does it mean?
First, it’s an offer that’s better than anything your competition has.
Second, it’s so good that’s it’s truly hard to pass up.
For example, if I were to sell you a brand new car for $1,000, that’s an irresistible offer.
You can dress a pig up in a lovely, low-cut evening gown, or even a tiny bikini and high heels. But it’s still a pig.
(Not trying to pick on pigs here, btw – I think they’re kinda cute and definitely smart.)
You can have weak marketing and a great offer and make it work.
But great marketing will never compensate for a weak offer.
If you don’t have the right offer, then it doesn’t matter how great the copy is, what the headline is, who is promoting it and so forth.
If you want to make sales, you’ve got to have an absolutely superior, irresistible offer that the prospect simply cannot turn down.
And you’ve got to back the offer up with a product that delivers, too. I’ve seen offers that blew me away, but once I got into the product, I realized it was 80% hype and 20% substance.
As you might have guessed, I asked for a refund – as did close to 50% of their purchasers.
So make them an offer they cannot refuse, and then deliver on every promise you make.
Do this and you cannot help but make a fortune.
Marketing Lesson 2: You Need A Big Marketing Idea
Just having a bigger promise or using a hyped headline isn’t going to work anymore.
If you’re going to be seen and heard by your prospects, you’ve got to cut right through all the shouting online and present something brand new.
Think of it this way: A regular marketing idea is doing what’s already been done, expect maybe it’s 10% bigger or 10% better.
That used to work, but these days it just blends with everything else.
Take cars for example. A regular marketing idea is to make a car 10% more gas efficient, or 10% sleeker/bigger/smaller/curvier/boxier etc.
If you think about it, most of the cars today just sort of blend. They look a lot alike, work a lot alike… it’s always been like that.
Then there’s Tesla. Put a Tesla side by side with any other car, and you’ll notice a difference. Talk about how a Tesla runs, and it’s revolutionary.
Don’t let your idea be the latest model of Ford or Chevy.
Make it a Tesla.
Give your prospects a feeling of discovery, of something completely new that gives them an AHA! Moment.
Offer them hope that this is finally THE solution they have been searching for.
It’s powerful, indeed.
Marketing Lesson 3: Customer Acquisition Is All About The Math
I know you keep hearing about free traffic. But free traffic isn’t free; it costs you time and work. And more time. And more work.
If you want to make serious money, then you’ve got to learn some math and be willing to invest some money to make that money.
Buying new customers is how you grow big and fast.
Think of customer acquisition as an investment.
You’re investing in the acquisition of assets — customers.
And to do this wisely… like the best marketers in the world… you need to know some numbers.
For example, one of the absolute most valuable marketing numbers for you to understand and use is the Maximum Allowable Acquisition Cost (MAAC).
MAAC tells you the most you can pay to get a new customer.
And to know your MAAC, you also need to know the lifetime value of your customer. Which in the beginning is hard, so do this instead – know the 3 month value of your customers.
How much do they spend with you in 3 months? Whatever that number is, you need to spend less than that to get a new customer.
Most entrepreneurs and marketers don’t know their MAAC or their customers’ lifetime value.
Of if they do know the numbers, they don’t use them to determine their traffic generation budgets.
But if you want to earn six or seven figures a year, you’ve got to know and USE this stuff.
Very few average entrepreneurs and marketers understand this, but now you do.
So, did I just hand you three gold coins?
Or a vast and unending treasure trove?
That’s up to you and what you do with this information.