Discover How Using Honesty Will Boost Your Email Open Rates

Discover How Using Honesty Will Boost Your Email Open Rates

Discover How Using Honesty Will Boost Your Email Open Rates

You may have heard marketers say, “Email marketing is dead” … or email deliverability rates are low these days. The list of complaints is many and by all appearances, it seems like email marketing is getting tougher now because more and more subscribers are wary and jaded.

Marketing emails are viewed skeptically, and subscribers are much more discerning now. This is why some marketers have started using platforms like Facebook Messenger or bot services such as ManyChat or MobileMonkey because engagement is generally higher, but that doesn’t always convert into leads or sales.

Yet, there are a handful of marketers who excel at email marketing. They have high open rates, high click through rates and their emails get them a ton of sales and commissions.

So, how do they do it?

The answer is simple. They have a good relationship with their list, and they have a good sized list. The best way to build your list fast will be to retain your current subscribers as you add more to the list. If each email you send gets many unsubscribes, it will be an uphill task.

Ultimately, you need to be an honest and transparent marketer who is unique enough to stand above the noise. This is crucial to building trust and getting you noticed by your subscriber.

Don’t think of your email list as simply a cash cow to promote your (or affiliate) products or services, but rather think of them as your tribe.

Once you can achieve these 2 goals, getting people to open your emails and buy your products or the products you recommend will be a breeze.

You must treat them well and make them realise that you are simply trying to help them. The fact that you may make money by them buying your products or services is simply a byproduct of your helping them to succeed. Of course, this need to be a genuine desire to help them; you will NOT be able to fake this, so don’t even try!

Use the 5 pointers below to boost your open rates by winning your list over with your personality

Promote Only What You Believe In

This is a HUGE factor when it comes to building trust with your list. You should always promote or sell products that are of high-quality and will get the buyer their money’s worth.

Too many marketers these days tend to promote every product under the sun just so that they can get commissions.

In the short run, this may work… but over time, their list will stop trusting them and the sales will dry up faster than a wet towel in the Sahara desert.

Do your research on the product, the product creator, the price, the pros and cons, etc. This will allow you to give an honest review of the product and if it’s something that you wouldn’t buy… do NOT recommend it.

Show Them You’ve Purchased The Product

One of the best ways to inspire your list to buy the product you’re recommending. Even if you received a review copy or a complimentary gift in return for a promotion, go ahead and buy the product if you like it.

Take a screenshot of your purchase and display it in your email to show that you actually forked out money for it.

This will show that you too have skin in the game and you’re truly recommending something that you believe in.

Test Out The Product If You Can

Test the product out and see if it works. It doesn’t matter if it’s perfume or some ‘make money online’ (MMO) eBook that promises profits.

Make sure that you test the product out and see the results for yourself. Do you like it? Does it deliver on its promises? Is it worth the money?

If the answer is yes to all of the above questions, then you can promote it knowing full well that it’s good. Do not blindly pass off the claims on the sales copy as gospel when doing a review.

Don’t Contradict Yourself

This is very common among online marketers who promote products in the MMO niche. On one day they may be praising a particular YouTube video ranking software and saying that it’s the ‘last one you’ll ever need.’

A week later, when a new but similar video ranking software is released, they’ll promote this like it’s the best thing you’ll ever need.

Your subscribers can see through these shenanigans. Do not contradict yourself in your emails. If you’re promoting a software that is really good, then you should get a copy of it yourself and try it out.

You can then share your knowledge and tips with the list and show them the results you got from using the software.

You’re supposed to promote and also help your subscribers learn to use what they buy. You can create tutorial videos, blog posts. etc. to guide them. You are limited by your own imagination as far as delivering value goes. That’s what a wise marketer would do instead of pushing every piece of junk that hits the market.

Finding Your Voice

As a marketer, you’ll need to stand out from the rest. There are many ways to do this. You could use photos of yourself in your emails or have an attractive personality that comes across in your emails.

A sense of humor or brutal honesty or links to videos that you’ve made will help your readers get to know you better.

The key to being unique is to let your personality shine. Do not try to fake it till you make it or act like an authority who is pulling in six figures a month, if you’re not even close. The age old dating advice of just being yourself applies here too.

If you can practice these 5 tips and make them second nature to your email marketing, your open rates will skyrocket, and your subscribers will look forward to your emails.

If you want to know more about nurturing you list, check out the featured resource below for a free Simple List Building report; download, read it and take action 😊

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Search Engine Optimization And Why You Need To Use It

Search Engine Optimization And Why You Need To Use It

Search Engine Optimization And Why You Need To Use It

E-commerce is a cutthroat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest.

Each day, more and more sites are clamouring to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.  For the past few years and the next ten years or so, search engines will be the most widely used internet tool to find the sites that they need to go to and get the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a site’s success in SEO marketing.

You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But it is essential to grab a hold of that spot or make your ranking even better. As I said before, each day is a new day for all e-commerce sites to make themselves rank higher using search engine optimization. It is imperative to make your site better and better every day.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turnout of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turnout of sales already. If you get only twenty to ten hits a day, you only get one or two sales, if any at all.

So once again, what is search engine optimization? Well, SEO is a strategy of using tools and methods to make your site rank highly in the results of search engines.

Getting yourself on the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic; traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change on your site or add as well to obtain great search engine optimization.

These will include getting lots of information about the keyword phrases that are popular in regard to your sites niche or theme.

You may also need to rewrite your sites content so that you can get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you can get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for some useful tricks. Tips, guidelines and methods for search engine optimization are plentiful. Read as many articles as you can that will help you optimize your site in search engine results.

The more knowledge and information you gather, the better. This will all help you in getting those high rankings. This may require a little time and effort on your part, but the benefits will be astounding.

If you can part with some money, there are many sites on the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site.

There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result in better traffic and more business for your site and company.

7 Ways To Increase Your Traffic Starting Yesterday

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word: Traffic. Every article you will find about making your site or company successful will always include the importance of generating traffic.

So, we all know that at the core of it all, traffic is the most essential thing for a successful internet-based business company.

 Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken care of, it is now time to get to the nitty gritty of things, generating traffic.

If you already have a site and you don’t think that you’re getting the traffic that you deserve to be getting, then it’s time to reconsider your search engine marketing strategy.

If you are competing in these very competitive niches, you should always try to be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone else.

Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been done yesterday.

To help you out in generating more traffic for your site, here are seven sure-fire ways to increase your traffic starting  yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very popular and assures great traffic. Although this sure-fire way to increase your traffic will cost some money.

While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is a top way to increase your traffic.

You can see for yourself the success that these search engine advertising methods have reaped rewards for so many companies. Lots of sites feature these advertising system and many have signed up to reap the benefits.

Do not be left behind. Every penny is worth it using Google and Yahoo’s advertising.

2) Exchange or trade links with other sites

When exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they will provide one another with the traffic one site generates.

The efforts are doubly beneficial because it appears that both of you are working to generate more traffic. The more links traded with more sites, the more traffic can be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any cost virtually, or low cost if any.

This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz.

 With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many of their friends; the key is to know what is trending in your niche and jump on it as quickly as possible.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords (SEO Keywords) that they will show on their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking high in the search engine results.

You could write your own content, or you can hire someone to do it for you.

5) Write articles that can lead traffic to your site

Submit articles to sites that contain the same content that your business deals in. If you sell car parts, write press releases and articles about cars and car parts.

 Attach your sites description and services at the end of the article as well as a link back to your site.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you have built a solid foundation via your site, people will trust you and your business and will pass this on to others; word of mouth recommendations are very powerful!

Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, offer newsletters

If a lot people know about you and your business and they share this  with others, you can find loyal traffic that will provide you with even more traffic by their recommendation.

Offering free newsletters packed with value may be shared among friends and this can lead them back to your site, and potentially a sale.

The key is to always overdeliver on everything you do and provide. Do this and the traffic will come as people begin to learn about you and your reputation, and this in turn will help to push your site up the rankings in the search engines, increasing traffic even more!

If you want to know more about SEO, check out the featured resource below for a free report, Simple SEO Keywords which will show you how to research keywords for your content using some great tools; download, read it and take action 🙂

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Some Key Affiliate Marketing Tools

Some Key Affiliate Marketing Tools

Some Key Affiliate Marketing Tools

Knowing how affiliate marketing works is essential. So is being able to create content that attracts the right audience. But once you know the fundamentals of operating as an affiliate online, you’ll want to employ the use of a few tools that can help you do your job quicker, better and more efficiently. So, be sure to add these tools to your affiliate marketing plan.

WordPress themes are one type of tool that can help you increase sales. Each blog comes with free themes installed that you can choose from – but there are themes that have specifically been engineered to help affiliates make conversions.

One example is called Theme Forest and it’s very popular among professional bloggers. Their themes cost a bit of money, but they are highly customizable, so once you begin seeing some profits, you may want to advance your theme design to the next level.

Keyword tools are the best way to get an edge on the competition. You can dig down into your niche and compile a huge arsenal of longtail keyword phrases that will attract tons of traffic to your affiliate site.

There are both free and paid keyword tools. The free tools typically let you do a limited amount of research. They’ll return a list of keywords and phrases, tell you the global monthly volume, and give you a word like “low, medium or high” for competition levels.

Then there are the more advance keyword tools. These types of paid keyword tools help you get even more information, including the profit potential of the words and phrases.

Plugins are great for affiliates to put on their blog because they help your blog automate certain tasks. Or they provide others with the ability to do tasks. You can add a social bookmarking plugin so that your visitors can share your reviews with others on Facebook, Pinterest, Twitter or via email.

There are plugins that allow you to easily embed Amazon product listings into your blog post. Some help your site become mobile friendly in an instant. You can research all of the latest plugins for affiliate marketing online.

There is some software on the market that helps affiliates optimize their sites for search engines, or gain backlinks from other good resources. You’ll have to evaluate each one to ensure it’s not engaging in spammy behavior before you use it for your own site.

Using affiliate tools is something you should do gradually. Trying to automate too many elements at once can overwhelm you. You want to have a hands-on understanding about what makes you site grow and convert before you replace yourself with an automated system or tool.

Affiliate Marketing Growth

Once you learn the basics of affiliate marketing, you’ll begin wanting to know about exploding your profits. You’re going to hear a lot of people repeat the phrase, “wash, rinse, repeat” to you – and that can get frustrating if you don’t know exactly what that means.

It basically means that once you start seeing success with your current tactics, you’ll want to replicate them and make more money. There are a few ways you can do this as an affiliate marketer looking for growth, so apply these tips to your affiliate marketing strategy.

First, you can go into more niche markets. If you know that your strategies are working in the parenting niche, for example, you can expand into another niche like fitness. You want to make sure that you have time to manage the number of sites that you create.

You can also grow your profits by expanding on the products you’re promoting. You might have built a site about baby strollers, for example. You can build on that by creating similar niche sites, like baby car seats, baby clothes, baby swings, and so on.

Once you start promoting more products, you might want to build a home site that links to all of these mini topics. So for example, you could build a main parenting site that links to your other sites on strollers, baby bottles, car seats and more.

You can also look into other affiliate programs to boost your commissions. If you’re only promoting on Amazon, for example – check out Commission Junction, Share-a-Sale, and so on.

If you’re on ClickBank only right now, then see what’s on JVZoo, Warrior Plus, and even Amazon in the book or Kindle departments. Those can tack on extra commissions to your profits.

Another growth factor is obviously traffic. You should be studying various ways to boost traffic to your affiliate sites. More traffic means more conversions. Build a subscriber list so you can communicate with them repeatedly.

When you’re ready to make the leap, you can grow your affiliate income by becoming a product creator. Writing a book about your affiliate experiences allows you to promote the tools and courses that helped you along the way. Inside your course, you could link to a keyword tool, for example – and make a commission from that.

Affiliate Marketing Mobile Perk

Is your affiliate marketing site mobile-friendly? Not many are. If someone goes to your website from their iPad or iPhone, it should have a mobile option for them to see. This allows them to read the content easily so they don’t have to squint or manually expand the screen from section to section.

Many people are replacing the use of home PCs with mobile devices. The numbers are still in favor of home personal computers, but the use of mobile technology is growing at a fast rate.

If you’re promoting tangible items, it can increase sales. People want to shop and compare prices or find items for sale that they can’t find locally. So let’s say a mother wanted the latest Monster High doll for her little girl.

She is in her local Walmart or Target store, but they’re all sold out. She desperately wants this for her daughter, so right in the aisles, before she buys a substitute doll, she takes a chance on seeing if it’s for sale online.

She Googles the name of the Monster High doll and lands on your affiliate toy review site where you’ve just written a review about this doll, pointing her in the direction of Amazon and its free shipping option. She orders it instantly – thanks to your mobile-enabled site option.

Holiday shopping season means an increased mobile demand, too. This is the time of year when there is always a sold-out sign hovering where the most in-demand items were once shelved.

People can comparison shop for price bargains, get Black Friday and Cyber Monday sales on your mobile-friendly domain while also getting local bargains offline. But it’s not just tangible items that sell well on mobile devices.

As an affiliate, you might get into things that mobile users often buy on their devices. This includes things such as eBooks and ringtones. Sometimes they’ll buy a mobile app and you can earn a commission for it.

There are some free tools that help you take your site mobile in an instant. WP Touch is one plugin that’s free where you can instantly activate it and turn your site into a mobile-friendly entity.

Or you can invest in the specific design of a mobile-friendly option customized for your domain. These prices vary, but you want to make sure that it doesn’t create any errors for those wanting to use your site from a PC if they choose that option.

Follow these affiliate marketing tips, and you’ll be on the way to becoming a successful affiliate marketer in no time. And if you want to know more about affiliate marketing check out the featured resource below for a free report; download, read it and take action 😊

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Are You Using Recurring Revenue Streams?

Are You Using Recurring Revenue Streams?

Are You Using Recurring Revenue Streams?

In this article we’re going to talk about what recurring revenue streams is all about and why you should work towards incorporating one into your business. Passive income is a goal that all business owners should aspire to bring into their business.

To start, recurring revenue will help you catapult your business in terms of outreach and income.

Better yet, you’ll be able to predict your monthly income in advance so you can better budget and manage your business.

Whether your business is a brick & mortar store, or you run your business entirely online, you can still benefit from implementing a form of recurring income into your sales system.

Even businesses like spas, car washes and laundromats often employ a membership program of some kind to build customer loyalty and keep people coming back again and again.

Think about the different ways that you could implement a recurring revenue stream into your business. Chances are, there’s a way to do it

that will not only add tremendous value to your business but will demonstrate your desire to provide exceptional value and savings to your existing customer base.

Here are a few ideas to help you get started:

Membership Model

You could create a series of content in various formats and place it behind a paywall.

Then, when someone wants to gain access to your material, they would pay a monthly subscription for direct access to your content.

Create A Service Plan

Much like brick-and-mortar businesses have done with customer loyalty programs and pay-in-advance for added savings cards, you could create a service plan based on your customers’ needs.

They would commit in advance to a set time frame, or a set amount of service time/hours/uses and in turn, they would save money.

Content Cycle

Much like a course or membership website where you are providing access to training and high-value content on a subscription basis, you could create a content cycle that distributes information products in a variety of ways including through a podcast, private YouTube videos or Webinars.

These are just 3 quick and easy ways you could begin to incorporate recurring revenue streams into your business.

How many other ways can you think of?

Next, let’s look at how you can take advantage of one powerful online community that puts you in direct contact with an ever-growing fan base.  This could be the fastest way of setting up a recurring income stream, even if you’ve never done it before.

The Profitability Of Patreon

Have you ever heard of Patreon? It’s a platform that allows fans to support their favourite creators through monthly sponsorships and donations.

Creators assign value to each membership level which typically provides added bonuses and access based on the higher price point.

Patreon has been responsible for launching countless businesses and increasing overall exposure and engagement for entrepreneurs from all walks of life.

From bloggers & vloggers to video game streamers, people are generating thousands of dollars a month from this one powerful platform.

In fact, Easy Allies, a team that primarily focuses on creating video game content (streams, tutorials, and walk-throughs) has over 9,000 subscribed patrons, earning them over $50,000 every single month!

It’s time to start thinking about how Patreon could work with your business!

Do you have written material, audio, or video content available? If so, all of this can be easily monetized with Patreon and instantly turned into a recurring income stream via their platform.

Further, donations aren’t the only way of monetizing Patreon. You can also set up a subscription-based service and charge a monthly membership fee for access to it, much like a traditional membership site.

So, head on over and take some time to explore the different options available.

Here’s the link: https://www.Patreon.com

Next, let’s look at a clever way of positioning a subscription site so that

you’re able to skyrocket signups quickly, all by using the power of psychology.

The Power Of Exclusivity

If you’re thinking about launching a subscription website or opening the doors to a new course to build your first recurring revenue stream, you’ll want to take a step back and analyze your sales copy.

Because one simple change could skyrocket your income and flood your subscription site with more members than you ever thought possible.

It starts with the power of exclusivity.

People want what they can’t have, right? They also want what other people have.

This is why so many copywriters use a combination of scarcity tactics and highlighting that access is exclusive and available only to paying members.

Like supply and demand, the scarcity principle indicates that the more unattainable a product is, the more valuable it becomes. 

Not only will this strategy help you maximize sales, but it will add immediate value to your subscription service.

Consider the different ways you can incorporate exclusivity into your recurring revenue streams.

* Can you “open the doors” to an offer for only a limited amount of time to maximize conversion rates?

You can always re-open later as long as you don’t offer a lower price.

* Are you able to present your service as a premium subscription program while highlighting the benefits of joining?

* Can you model your service after the Prime model? This is where you give away goodies and perks in exchange for being a member.

Think about it.

Anyway, next let’s take a look at sequential revenue.  This is a recurring

revenue model that has been responsible for adding thousands of dollars a month to many online businesses and it’s easy to set up.

Sequential Revenue Streams

OK, let’s look at the power of sequential revenue.

In case you aren’t sure what this means, it’s simply creating recurring income by encouraging existing customers and subscribers to consistently upgrade to new products and services to maximize your income while providing your customer base with additional options.

Sequential revenue streams are used by many of top corporations online, including Microsoft and Oracle, where their customers can upgrade their software products to unlock additional features.

With sequential revenue streams, you are keeping your customers moving through your funnel.

Each time they upgrade they are given access to new options and features which expands their opportunities.

You’ve also seen this in action when it comes to mailing list and autoresponder providers.

You begin by subscribing to a smaller plan that allows for a specific number of subscribers. Once you’ve exceeded that allowance, you must upgrade your account to allow for more subscribers to join.

With a service like that, you are always upgrading as your business grows.

Think about how you could incorporate sequential revenue into your existing or new business.  Are there ways you could provide upgrade options to customers?

Nearly every business can benefit from implementing sequential revenue streams into their business, and regardless of your niche or industry, there is likely a way to take advantage of this powerful income model.

The key is to highlight the additional benefits your customers receive when they upgrade. You want to be clear about what you are offering and how they’ll be given additional options that aren’t unavailable in their current plan.

Courses are a great product to put into your membership platform and if you want to know more about creating a profitable online course, check out the featured resource below for a free report; download, read it and take action 😊

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How To Write And Design A Compelling Landing Page

How To Write And Design A Compelling Landing Page

How To Write And Design A Compelling Landing Page

Whether you’re writing lead nurturing emails, drafting blog posts or shooting an ad for your YouTube channel, in order to be a successful inbound marketer, you have to be a master content creator.

Generally, when people think about landing pages they automatically jump to conversions: but there’s more to it.

Factors such as how often visitors abandon your form, which particular treatment performs better or what the bounce rate is: all these metrics boil down to how well you craft your content.

But writing a good website landing page is somewhat different from say, a blog post.

Several nuances necessitate a different approach when handling landing page copywriting and while these nuances might seem minor, they have significant impact on conversions.

And while the main point is to get the lead, you also want to redirect them immediately to a sales page with a relevant offer after signing up to try to monetise the lead as soon as possible.

So if you’re trying to find a way to create effective copy that leads to a successful “squeeze page”, consider these practices.

Work On The Headline

Your target here is to make sure the landing page refers to the place from which every visitor came.

Likewise if an ad copy drove them there, ensure the headline refers to where they came from.

Your language should match exactly, so that your visitors stay oriented and engaged. This is a crucial part of your landing page.

Clear Call To Action

Some of your options here include using hot-linked text or graphic buttons but whatever you use, make sure your visitor knows what they need to do.

A short landing page should do well with at least 2 calls to action; and 3-5 in a longer landing page. Testing headlines and copy texts will give you the best results: but you may choose to spice it up a bit.

Always write in the second person

Your visitors don’t care much about you, your company or even services and products, except as to how they benefit them. Forge a stronger connection between the reader and whatever you have to offer by speaking to them directly, and that way you’ll have successfully demonstrated the value of your offer- by showing the reader how they can benefit from it.

Write A Clear, Persuasive Message

You might be temped to showcase your creativity here, or how good you are at turning a clever phase. Keep in mind this is business, and not an art class, so you have little room to express your creative genius.

Try to think of the most direct way to say what you want, and avoid jargon or literary flair if it detracts from the essence of your message.

It’s OK To Write Long Copy But…

Your readers can and will follow long copy provided you keep presenting a solid case. But not every service or product will require the same amount of copy so adjust accordingly.

Short copy is perfect for subscription or something that doesn’t include cash commitment. Long copy is best used when closing a sale.

Get To The Point Fast

Most of your visitors are gleaning and skipping through content and you only have three seconds to get their attention before they hit the back button.

People tend to read beginnings and ends before they focus on middles so you need to find a way to position your most critical arguments in these positions.

Make it easy for them to get the message so you don’t lose leads or new reconverts.

Learn To Use Reader Keywords

What on earth is a reader keyword? Think of the words your visitor will look for- not the search engine- when they scan your page.

Readers will assume the page they landed on is related to the CTA or page they came from so you need to confirm this for them.

You may use the same phrases -or close variations- to let the reader know they’re on track.

Draft Value-Oriented Language

This is the “so what?” of your page copy. This is where you spend time convincing your visitor that the time he or she will spend filling out the form is worth it because of the offer they’ll receive.

Make it a rule to include a header on every landing page that explains a specific benefit– “If you purchase this, you will get.”– or something similar.

This way you will pinpoint the value of your offer.

Work On The Format

Good landing page has much to do with sentence structure and word choice as it does presentation.

Your copy might be decent enough but if its not visually appealing, they might lose interest with the information.

You can get over this hurdle by breaking up your copy and using headers of varying sizes, and make use of bold text, italics, checkmarks, parentheticals, etc.


Finally, after writing and formatting your copy, go back one last time and proofread the copy.

Remember you’re trying to convince people to give you their personal information and they are not likely to do so if they find your copy riddled with errors.

Go over the grammar, spelling, accuracy, consistency and facts.

Here’s where people go wrong:

  • Using different spellings for the same words and terms
  • Losing track of uppercase and lowercase letters when writing terms such as “eBook”.
  • Messing up dates
  • Giving inaccurate data
  • Quoting the wrong sources

Test Everything

As with any aspect of landing page optimization, you need to keep testing. These tricks and tips will get you started but your work doesn’t end there: design plays a huge role in this.

Elements such as color, layout, images- these are crucial interactivity elements whose single purpose is to engage the reader at a deeper level and cause a response.

Likewise your audio and video play a major role and they all need regular testing in order to effectively merit a deeper look.

Finally, you may need to minimize the amount of clutter on your page. This means removing visual clutter, navigation bars and certain links. If you want the reader to focus on your copy, don’t give them any distractions.

Make sure your supportive visual keeps them engaged but not side-tracked. This should be enough to get you positive results consistently.

Any type of marketing funnel relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊

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