How To Develop A Sales Funnel That Converts

How To Develop A Sales Funnel That Converts

How To Develop A Sales Funnel That Converts

Many new marketers come online to start their own business and can’t seem to put all of the pieces together. They have bits of knowledge about things like lead magnets and upsells, but how and when everything takes place in an orderly fashion hasn’t been laid out for them.

If this scenario describes you, or if you’d simply like a better overview of how a customer goes from that initial click-through and on through your entire marketing funnel, the sections below will paint a better picture for you.

It’s important to know that you have the ability to tailor this system to whatever best helps your customers.

You can pick and choose which elements you want to use, such as multiple one time offers or downsells, and make sure it resembles something you feel will convert best for you.

As you can see, there are a number of sales funnel stages that you can use but start simple and build it up further as you go. Funnel building should be fun, not daunting, so start with a minimum viable funnel and adjust from there; the key is to take action.

Getting The Click-Through To A Strategic Landing Page

There are millions of consumers online waiting to be presented with the right opportunities for improving their lives. As an online marketer, you can position yourself as the leader people turn to for niche information and guidance.

One of the biggest problems in getting the click-through to your strategic landing page is that most people simply forget to link to it. Instead, they are focused on getting the content out and the engagement that comes from it, and they simply forget to include the link.

Before you ever begin putting content on the Internet to build a list and get people into your digital marketing funnel, you need to work on building the type of landing page consumers will respond to.

This should not be as long as a full sales letter, but should still have compelling headlines, bulletpoints, and an offer they can’t refuse. Once your landing page is created to build a list, you will want to generate content that puts people into your funnel at that point.

Most uninformed marketers are focused on making money, so when they link out, it’s often directly to a product for people to buy. That’s short term thinking. You want to think long-term, and a funnel is how you do that.

Instead of linking to products and earning commissions or sales, you want to link to the landing page and put people on your email autoresponder list so that you can market to them for years to come.

The content you generate can be placed strategically on your blog. This is where your opt in forms can reside in the sidebar as well as beneath each blog post to get people onto your list.

You can direct readers of each post to sign up at your landing page or in one of the forms they see there. Another place you can generate a click-through to your landing page is on social media platforms.

This includes sites like Facebook, Instagram, TikTok, Pinterest, and YouTube. On some of these sites and apps, you’re only allowed one link in your bio.

Instead of sending people to your products that you were reviewing or a blog post that you wrote, simply send them directly to your landing page where an amazing freebie will be waiting for them in exchange for their contact information.

Lead Magnets That Get People On Your List

When it comes to getting people into your funnel, there’s only one way to do that. You must have an amazing and enticing offer. The fact that a lead magnet is a free gift makes it somewhat easier for people to slip into your funnel.

However, keep in mind that people are very protective over their contact information. No one wants to give their name and email address to someone who may or may not turn out to be a spammer.

There are many unethical marketers who will sell their information to others and cause them a lot of headaches. So, what kind of lead magnet can you offer that will ensure people feel very little hesitation in exchanging their details for the gift?

You must make sure more than anything that it is relevant to the niche you are leading. Just because you have a free PLR report about survival skills doesn’t mean anyone who is looking to lose weight will want that information.

It must be closely related to the topic your site is built around. It can’t just be in the same niche, either. If your site is all about the keto diet, you would be shooting yourself in the foot to offer a lead magnet about calorie counting instead.

Besides keeping the lead magnet topic relevant and closely related to your niche topic, you also want to make sure the customer feels they are getting an amazing value from you.

Just because the gift is free, doesn’t mean you should skimp on the quality. In fact, this is your chance to make a first impression. It’s imperative that you wow the customer and shock them that you are willing to hand over so much great information.

You want them to walk away with their download feeling grateful and strong in their decision to allow you to contact them in the future. You can create a lead magnet that is a short report, a full eBook, or even a video course.

Using Email Autoresponders To Grow Your Success

The customer has now opted into your list. This is where they begin the slippery slope through your funnel. It’s key that you understand how to navigate the email process so that you not only keep them on your list but convert them into paying customers as well.

One of the first things you may want to do is over deliver with the freebie gift they signed up for. Not only should the original gift be amazing, but you can surprise them with an additional gift or two that they weren’t expecting.

From there, you can contact your subscribers on a regular basis. Only you can determine how much or how little that should be. Some subscribers will never be happy with your decision.

And some will become your most loyal and dedicated followers. There will be those who complain if you email once per week and those who complain if you miss a single day of the week because they can’t get enough.

The key is to find a system that works right for you. That might be daily, and it might be a few times a week. Test the waters to see how your list responds. If you end up getting too many unsubscribes, that may be a sign that you need to either change the message in your emails or the frequency with which they go out.

You will be able to email your subscribers using a follow up system, which automatically drips content out to them on a schedule that you devise. Or you can simply send out broadcast emails whenever you feel like it that future subscribers will not have access to.

As for what types of content should go in your emails, you want to mix that up a bit. Your subscribers are there to receive helpful tips and advice first and foremost. So, you definitely want to include a non-monetized portion of the content – either periodically or in every email.

At the same time, you’re in this career partially if not fully to earn money. So, it would be foolish not to monetize the emails you send out. Once you’re ready, begin adding recommendations for products using an affiliate link.

You also want to create your own info products and begin sharing these with your subscribers. You can even give your list a better deal than others will get if you want to create a coupon or special page for them.

So, what kind of offers will you have that are sure to convince people to spend money, as opposed to simply downloading a freebie you offered them in the very beginning? You have some options.

Planning Your Front Ends, Oto’s And Downsells

The person who subscribed to your email list has already shown interest in what you have to say. Now is the time to strike while the iron is hot. You need to present them with an offer for a paid product that will present several options to them that have the potential to maximize your revenue.

You want to start with a front end product. This is the no brainer product that is priced very attractively for the consumers. It should be something that is in demand within your niche and not so overwhelming that it requires a higher price tag.

Usually, front end products are smaller and less expensive. For example, instead of selling a soup to nuts affiliate marketing course priced at $97, you might sell a $7 report on how to write a product review.

This is a cheap enough price point that it won’t present many obstacles to most of your subscribers. They will be willing to pull the trigger on the offer without hesitation. Once you have your front end created, you need to decide whether or not you will have any upsells, and if so, how many.

You will find two different schools of thought about product funnels. The first group of people believe all upgrade options are annoying and should not be presented to the customer.

The second group understands the value and importance of continuing to give a customer who was already in a buying mindset, the opportunity to add onto their cart. There are many consumers who will appreciate the opportunity to continue to get good deals on products that are related to their original purchase.

Your funnel should usually level up in pricing with every upgrade option. For example, if your front end product is a short report about writing an affiliate marketing review, your first upgrade could be a full course that teaches everything about affiliate marketing.

Your third upgrade might be a service that you provide to set up an affiliate marketing blog on their domain for $97. At any point in the funnel, the consumer can choose to decline the upgrade option.

If they purchase it, they will continue to see as many upgrades as you put in the funnel. But if they decline, you have the option to kick them out of the funnel to the download page or present what’s known as a downsell to them.

The downsell is when you offer something of a lesser value. This could be a completely different item, or it could be one of your upgrades that has certain elements extracted from it so that they don’t get everything that was in the original upgrade option.

For instance, if one of your upgrade options included 35 PLR articles and 10 product reviews for $27, then if they declined, you’re downsell might be just the 10 product reviews for $7.

You’re not making as much money as you would if they had accepted the original upgrade, but you are still adding on to the sale in its entirety. You’re giving them the option to buy a little less.

Once they have proven themselves to be paying customers, you will have the opportunity to create a follow up campaign that converts well for you. This is where the long-term income begins to materialize.

Crafting A Follow-Up Campaign That Converts

One of the most important parts of your funnel overall is your ability to cater to your subscribers again and again. This is where long-term earnings begin to mount and provide a stable income for you.

Instead of merely experiencing one time sales, you will be able to meet the needs of your subscribers and be the go to person whose recommendations they can’t pass up.

When you create your follow up email campaign, you want to make sure that you are only recommending the very best products for your audience.

Don’t spam them with too many offers from vendors or brands that fail to live up to their standards. You will lose their trust and their contact details quickly if you take that route. You want to make sure in your follow up campaign that you aren’t promoting any items that will expire.

Unless you stay on top of every email and update it over time, you may be sending out links that are broken or to products that no longer exist. Everything you promote should be evergreen in nature.

That not only includes item you promote as an affiliate for other vendors, but also your own products. If you have products that have become outdated, either take the time to update them for your buyers or remove them completely from the marketplace and stop promoting them to your subscribers.

More than anything, you still want to continue providing value to your subscribers. If all you’re doing is promoting without sharing any tips or advice, they will feel used and quickly exit your list.

Keep sharing insight, continue surprising them with gifts from time to time, and listen to their needs and create products that help them achieve their goals or eliminate their most pressing pain points.

Any type of marketing funnel relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊

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7 Affiliate Marketing Companies To Be Aware Of And Use

7 Affiliate Marketing Companies To Be Aware Of And Use

7 Affiliate Marketing Companies To Be Aware Of And Use

As an affiliate marketer, there are many companies that offer commissions for promoting products.  But there are 7 specific affiliate marketing companies you should know that have a great reputation and many products to choose from and should be an integral part of anyone’s affiliate marketing strategies.

Commission Junction 

Commission junction is an affiliate marketing company that represents many different products.    This company has been in business for years and is one of the top affiliate marketing companies.  It offers you a network of large companies to work with once you’re accepted.

However, because of its size and reputation, it can be difficult to get accepted initially.  Once you’re accepted, though, it can be very profitable.


Amazon is one of the most popular and profitable affiliate programs.  You can earn commissions for promoting the wide variety of products available on their site, and the sign up process is quick and easy.  Amazon provides you with all you need so that you can add banners and share links on your own blog.

Share A Sale 

Share a Sale offers an affiliate program that allows you to have a large network of over 2,500 merchants whose products you can promote.  It’s known for being ethical, easy to use, and provides many resources for promoting on your own blog or other type of website.


Linkshare is one of the first affiliate networking companies established.  It has a simple process for signing up and once you’re accepted, you have access to a large number of companies for product promotion.  Like Commission Junction, very large companies are included.


JVZoo is an affiliate program that many people love because it pays commissions immediately to your PayPal account. While most affiliate programs have a waiting period of up to 60 days for payments, with JVZoo you get immediate access to commissions.  The sign up process is simple and gives you access to many products to promote.

Warrior Plus 

Warrior Plus is the affiliate program that promotes items being sold in the popular Internet marketing Warrior Forum.  This allows you to promote Warrior Special Offers, also known as WSOs.  It uses PayPal to deliver funds and has a simple registration process.


ClickBank is a very popular site that offers an affiliate program for digital products.  Through ClickBank, you can promote eBooks and guides as well as video courses and membership sites – and earn as much as a 50% commission or more – some of the highest in the industry.  It’s easy to sign up as an affiliate and begin promoting products right away.

By signing up with these top affiliate marketing companies, you can leverage the network they already have in place to promote products.  You’ll get access to tools such as banner ads and affiliate links to make product promotion easy.

4 Areas Of Expertise That Will Help Build Your Affiliate Marketing Business

When you’re learning how to do affiliate marketing, you can’t just rely on typical “affiliate marketing courses” to get you to the advanced levels you need to go for the big bucks.

You want to begin studying some more specialized topics that help you soar above the competition, garner more traffic and ultimately convert into more sales and higher commission tiers.

There are four areas of expertise that you need to focus your efforts on – blogging, list building, social marketing, and trends. Once you’ve mastered all four of these elements, you’ll be amazed at how much growth you have.

Blogging is important to learn as an affiliate because most people simply learn the basics of setting up a blog and then never go further with their knowledge. It’s not enough to simply know the technical details of blog set up and then slap some articles onto a blog.

You want to know advanced strategies. This includes things like plugins which help your blog operate better in the world of SEO, elements that achieve the best navigation and communication for your audience, and more.

Bloggers should always be learning about content strategies for their blog – it takes more than a review with links to become an authority in your niche, and even as an affiliate blogger, that’s what you want to be.

By the way, if you are serious about using blogging in your affiliate marketing strategy, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

List building is something far too many affiliate ignore. They’re simply after that initial click through and they miss out on years of potential sales making this mistake. Take the baby niche, for example.

There are endless opportunities to cater to that parent’s needs in the niche – because you can promote baby care items initially, then toddler toys, home décor for the room, furniture from crib to bed, and more.

You want to know the technical details of list building, but also gain insight into how to grow your list, how to make the subscribers more responsive, and more. There’s a lot to learn and implement.

The third thing you want to study up on is social marketing. There are dozens of books on this topic – and they teach you how to utilize free traffic opportunities like Facebook, Google Plus, and Twitter, to increase your affiliate sales.

And if you plan to branch out or expand your niche, then you’ll want to buy books about spotting trends. Eve if you stay in just one niche, it’s important to understand how you can keep an ear to the ground and get an edge over your competition using trend data to dominate.

Branding Yourself As A Go To Authority Figure When You’re An Affiliate

Just because you’re an affiliate doesn’t mean you’re off the hook for branding. Well, you could take that approach – but it won’t help you build a flourishing business. Sure, you might make some sales and commissions – but you want profits to explode.

To achieve the top tier levels of affiliate income, you still have to brand yourself as a leader in your niche – and it doesn’t mean you have to put out your own products. Leaders are guides, not necessarily product creators.

Figure out a unique slant for your business that reflects the message you want to share. Don’t just be the “home improvement advice” person. Think of a way to build a buzz around your brand. Have you ever heard of the Fly Lady?

She’s all about cleaning and organizing your home – on the fly. Nothing comprehensive and detailed – just enough to help you sustain neatness and not go insane. She’s wildly popular. You can have a brand like that.

Start curating information for your niche. Curation is when you go out and gather information in your niche and share bits and pieces on your site, providing your own commentary about it.

It’s kind of like how a museum curator goes around the world finding pieces for the museum and then shares them with visitors and walks around giving the history and background on it.

Have professional graphics on your site. You really want to have a design that reflects the message you want to project. If you’re good at graphics, then create your own – but if you’re new, it’s always best to hire a professional. An entire minisite theme costs under $200 for a great design that’s unique for you.

Share on all of the major social networks. The top leaders in the world, like Tony Robbins for example, all have a presence on multiple social networks. Make sure you are on whatever is trendy at the time – Twitter, Google Plus, Facebook, Pinterest and more.

Ask to interview other experts in your niche. You can create weekly or monthly interviews with other experts and leaders in your niche, making your website home the place where tons of great advice is shared.

Whenever you can, start working on your own product for the niche. Having your own book will further your position as an authority figure. You can even outsource the process to a ghostwriter and put your name on it.

BTW, if you want to know more about affiliate marketing as a business model, then check out the featured resource below for a free report; download it read it and take action 😊

affiliate marketing
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17 Ways To Create Blog Posts That Get Attention

17 Ways To Create Blog Posts That Get Attention

17 Ways To Create Blog Posts That Get Attention

You can put a lot of content up on your blog, but your blog isn’t going to be successful if no one is reading the content.

That’s why one of the biggest keys to your success is to create engaging content that attracts readers and keeps them coming back to your blog again and again.

Here’s how to do it…

1. Give Your Audience What They Want

The first thing you need to do is understand what your audience wants. In other words, what sort of content are they already consuming? Here’s how to figure this out:

  • Find out what sort of infoproducts they’re buying. Check bestsellers on marketplaces such as Amazon.com, Udemy.com. ClickBank.com and JVZoo.com.
  • See what topics get a lot of traction on social media.
  • Check question and answer sites to see what’s popular, including Quora.com, Yahoo! Answers, and JustAnswer.com.
  • Browse niche groups (on Facebook) and forums to see what topics keep popping up again and again.
  • Read your competitors’ blogs to see which topics get a lot of discussion and social media shares.
  • Ask your audience what they’d like to learn more about.Check your own blog to see what topics you’ve posted about in the past that have generated a lot of interest.


2. Write For Your Audience

In order to write for your audience, you need to understand exactly who they are. You’ll need to do some research to uncover their demographics, and then spend some time reading niche discussions and talking to your audience to learn more about them.

Here’s what you want to know:

  • Age
  • Gender
  • Where they live.
  • Marital status.
  • Kids or not.
  • Rent or own.
  • Income level.
  • Education level.
  • Biggest niche challenges/obstacles/pain points.
  • Solutions they’ve tried.
  • Why those solutions haven’t worked.
  • What they want.
  • What motivates them.
  • Where they get their niche information.
  • Their niche level (beginner, intermediate, expert).


3. Catch Attention With Titles

Engagement starts with your blog titles, which is why you need to invest time creating benefit-driven titles with a little razzle dazzle to catch attention.

For example, “How to Lose Weight” shares a benefit. It’s descriptive, but it’s also a little boring.

In order to catch attention, you need to add a little razzle dazzle. E.G., “The Weird Weight Loss Trick That Shook Hollywood (Psst, It Will Work for You Too!)”

By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


4. Open With A Bang

You need to capture attention right away, which is why your opener should work hard to get and keep your audience’s attention. You can do this by:

  • Building anticipation by adding a “key points” section in your opener.
  • Telling a story right away.
  • Providing a startling fact or statistic.
  • Busting a myth, or sharing other unexpected information.
  • Sharing a really good tip right away to build interest.
  • Posting an interesting quote (from a famous person).
  • Showing that you understand the reader and their problem, such as by empathizing with the reader.


5. Create “You”-Centered Content

Your content needs to be all about your readers, specifically with regards to their problems and how to solve them. Unfortunately, some bloggers tend to make their content more about themselves, such as how they discovered a particular tip or trick.

Yes, you do need to talk about yourself from time to time, such as when you share your credentials or you tell an engaging story. However, you want to be sure to pivot immediately back to your readers to keep the focus on them.

Here’s a quick way to check if you’re focused on your readers: see how many times you use words like “you” and “your,” versus words centered on yourself (such as I, me, and mine). Rewrite author-oriented content to make it more about the reader.

For example, “I’ll share my favorite weight-loss trick” is author-oriented. You can rewrite it to change the focus like this: “You’ll discover a proven weight-loss trick.”

6. Avoid Passive Language

Passive language is where you craft sentences so that the subject receives an action, rather than the subject performing an action. Readers tend to find it tedious and boring to read this sort of content.

Here’s an example of a passive sentence: The dog must be walked five times per day.

You’d rewrite it to make it active, like this: You must walk the dog five times per day.

7. Engage Readers With Stories

One really good way to engage readers on an emotional level is to draw them in with a story.

For example, you can write a story about how you or someone else in the niche overcame the same problem as your readers.

Another example: You might share a heartwarming story, or even a story about an embarrassing moment.  These stories build rapport.

Still one more example: if you’re trying to share a lesson, share it in the form of a story. It makes it both more engaging and memorable.

8. Ask Questions To Engage Readers

You can ask questions in the beginning, middle or end of your content to engage readers and encourage them to interact. For example:

  • Have you ever _______?
  • Do you ever feel ________?
  • How would you feel?
  • What is your favorite tip?
  • What is the hardest part of _______?
  • What do you think?
  • What would you do?


9. Build Anticipation And Curiosity

Starting in the beginning and sprinkled throughout your content, you’ll want to build anticipation and curiosity for what’s coming.

For example: “In just a moment, you’ll discover the #1 way to get 1000 visitors in the next 24 hours.  But first…”

Likewise, if you have a blog series, then be sure to build anticipation for the other articles in the series.

E.G., “Tomorrow you’ll find out which food you should NEVER eat if you want to lose weight – and chances are, you’ve already eaten it this week!”

10. Make Your Audience Smile

If you can make your audience feel something (especially a positive emotion), you’re going to have their full attention. One way to do this is to inject some humor (sparingly) into your content to make your audience smile and chuckle.

Before you start cracking jokes in your content, be sure that you’ve researched your audience, and you understand them.

What people find humorous is subjective, and it also differs across cultures. Indeed, what you find funny may be outright offensive to others, so keep your humor G-related and appropriate.

11. Serve Up Unique Content

One really good way to keep readers engaged is to give them content they’ve never seen before. Elsewhere in these guides, we’ve talked about how to create unique content, such as by sharing unique case studies, stories, and even creating formulas to teach step-by-step content.

Here’s another idea: use fresh comparisons to explain concepts and even step-by-step processes.

In some cases, the actual how-to information you’re sharing isn’t unique. However, the way you position and present the information can be unique – and that’s exactly what will keep readers engaged.

Let’s suppose you’re writing about customer retention. Most of your competitors are going to list and explain all the components of creating satisfied customers. You can make your content unique by comparing customer retention to the Hollywood red-carpet VIP treatment. It’s a simple thing, but it makes your content more interesting, and it stands out from other similar content.

12. Be Concise

If you want to keep readers engaged, then cut out all the fluff and filler. If a page, a paragraph, or even a sentence isn’t necessary to getting your point across, then delete it. You want to keep your content concise and “meaty,” which will keep readers engaged.

One good way to keep your content focused is to create an outline before you write. The key here is to make this outline as detailed as possible.

Not only should you list the major steps and points you want to cover, but you can also list substeps, tips, examples and so on. Then once you start writing, stick to your outline, and delete anything that veers from this outline.

13. Use A Friendly Tone

If you remember reading a few textbooks during your school days, you might also remember some pretty yawn-inducing passages. The problem? These textbook writers shared information, but they didn’t seem all that interested in connecting with readers. While their writing may be technically correct, it’s boring.

Naturally, you’ll want to avoid this sort of stilted, textbook-style writing.

One way to connect with your readers is to write with a friendly, conversational tone.

Think of how you’d write to a friend, and share your content in a similar manner. (This guide is an example of writing with a friendly tone – note how this content isn’t speaking above anyone, it’s not pretentious, and it doesn’t try to impress with big words and complex sentence structure.)

14. Offer Quick Wins

A quick win is a tip or other bit of information that someone can apply fairly quickly, and then get fairly quick results too. Your readers should be able to instantly recognize the value of the information and how quickly they’ll get good results if they apply it.

For example, if you’re sharing information to beginning marketers about how to find a niche, you might teach them to use a keyword tool to find niches they never knew existed (e.g., enter partial searches such as “how to ____” and “get rid of” and “secrets of”).

Your audience can literally apply that information instantly, and in minutes have a list of potential niches to explore.

Quick wins keep your readers engaged on the current blog post they’re reading, as they’ll be eagerly searching for other gold nuggets of information. However, making a habit of providing quick wins in your posts also keeps readers engaged with your blog as a whole and coming back for more.

15. Insert Awesome Visuals

Another way to engage readers is by inserting useful, polished graphics. This includes:

  • Infographics.
  • Tables.
  • Charts.
  • Illustrations.
  • Screenshots.
  • Photos.
  •  GIFs.

 And similar images.

For example, you might include an infographic to make data-heavy information easier to understand.

Another example: you might include a photo or illustration that shows someone how to do something (such as the proper way to stand when doing a weight-lifting exercise such as a squat).

Need a real-life example to view right now?  Take a look at the articles on BuzzFeed.com. You’ll see that many of them include memes and GIFs to keep readers interested and hooked until the end.

Point is, a good visual can attract the eye and draw the reader back into the text, and it can also add a lot of value to the content. Either way, good visuals engage readers!

16. Share Tips And Examples

Another way to add value while engaging readers is to generously provide plenty of tips and examples in your content.

As an example, take a look at #15 above. The instruction was to provide visuals in your blog posts.

You then got a list of seven examples of different types of visuals you can create, along with specific examples of some of those seven types.

17. Format For Easy Readability

If people come to your blog and see a wall of text, they’re going to hit the back button without even bothering to begin reading your content. That’s why you need to format your content for easy readability, which is a crucial key to engaging readers.

Check out these tips:

  • Break up long list paragraphs by using bulleted lists instead (like this one).
  • Use short sentences and short paragraphs.
  • Insert graphics to help break up long passages of text.
  • Utilize headings and subheadings to provide white space and highlight important information.

You should also ensure your blog uses a responsive theme with a column layout.  This ensures that when people read your articles on a mobile device, the article text takes up the entire screen (that’s desirable on small screens).

On the other hand, if someone is reading your article on a large desktop monitor, you do NOT want the article to take up the entire screen, as it’s difficult to read content across a large screen.

The content should cover part of the screen, and the sidebar should cover the remaining part. Again, use a responsive theme, which will resize your columns for easy readability, depending on the device.

Now a few parting thoughts…


The people with the biggest, most popular and most profitable blogs are also the folks who know how to craft engaging content.

If you’re looking to find that sort of success with your blog, then I highly recommend you putting these 17 keys for crafting engaging content to work for you.

If you really want to know more about the power of blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free blogging report; download, read it and take action 🙂

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7 Tips To Succeed In Affiliate Marketing

7 Tips To Succeed In Affiliate Marketing

7 Tips To Succeed In Affiliate Marketing

Anyone can find success in affiliate marketing but not every person who joins such a program succeeds.

It’s all about using the available resources to achieve the best possible results.

These are some of the tips that can help beginners become successful affiliates and make some good income from such ventures.

1. Carve Out A Niche

This is a very critical factor in affiliate marketing. It is important that you identify a specific market or segment that you want to work in and then focus on that.

Carving out a niche for yourself means choosing what works best for you and an area that can actually give you good income.

The internet has so many users and the competition for attention is always stiff.

2. Carefully Select Your Merchants

It is important to carry out thorough research before agreeing to work with a specific merchant. This is because those who sell consumers inferior products risk losing future business opportunities.

Even if you played no part in manufacturing the product, as a publisher, customers will still hold you responsible as the person who introduced the product to them.

You should also work with merchants who are reputable and actually pay commissions on time. Can you imagine constantly following up with a company to remit your dues even after you’ve brought it business? It’s utterly frustrating and demoralizes the affiliates.

Work with a brand that holds up its end of the deal without additional pressure.

3. Use Captivating Content

When promoting products on your website, customers first get to interact with other content before being directed to a link and ultimately the merchant’s website.

That means that the content that you create for visitors to your site should be relevant and captivating so that they feel convinced enough to click on the link and eventually buy the product.

First impressions are everything and if you don’t get them right then your marketing attempts will always flop.

4. Keep Track Of Results

Do not just push for sales without analyzing your performance. Tracking your results includes monitoring feedback from consumers and checking the amount of sales made on a monthly basis.

This will help you make a decision on whether you need a new marketing strategy or if it’s time to find another merchant.

You can’t keep on selling a product that people just don’t want to buy.

5. Dedication

Affiliate programs are great avenues for making money but success does not come easy for a publisher.

You must be dedicated and stay focused on building lasting networks and increasing your customer base. Once that is done, the money will start rolling in and realizing success will actually be possible.

The problem with most beginners is that they want to make quick money but are not willing to put in work.

6. Sell Products That You Believe In

It is very easy to sell a product that you’ve actually used yourself or believe in.

You will be making a sales pitch from an informed point of view and that always resonates well with customers.

Don’t be tempted to recommend a product just to get an affiliate commission because if the product is poor, your buyers won’t forget that you recommended it to them.

7. Update Your Site

To increase the visibility of your site by getting high rankings on search engines, you must constantly update the contents using target key words and relevant information. That will then help drive traffic to it.

Content marketing is a continuous process, but you need relevant, up to date content to attract traffic and hopefully buyers.

You can create content yourself, outsource it or curate content from other sources (always attribute the source with a ink to the original).

How Can You Find Affiliate Programs?

I think one of the most fundamental questions that most people interested in becoming affiliates ask is about where to find products to promote.

There are several affiliate programs available but it’s always advisable to choose what would best work for you. That increases the possibility of becoming successful in the venture because it reduces the strain caused by pushing brands that you are not comfortable with.

These are some of the best ways to find a suitable affiliate program for beginners and even for those who are already considered veterans in the sector.

Well Established Affiliate Networks

This would be the most ideal place to start because such networks are usually well organized and trusted.

Well established networks are typically large and have existing relationships with some of the biggest brands. Chances are that if you are searching for an affiliate program to drive the sales of a common brand, you’ll most likely find it being run through established affiliate networks.

Some of these networks include but not limited to:

  1. Linkshare
  2. Commission Junction
  3. Shareasale
  4. Pepperjam Network
  5. Google affiliate networks
  6. JVzoo
  7. Warriorplus

Such networks are great because they have a well-established working relationship with the big companies that pay good money. It’s a safe place for a beginner to start his or her affiliate marketing career.

They charge the merchants commissions for linking them up with affiliates which means that your pay as a publisher will be relatively reduced to carter for their commission payment.

Familiar Product

You can always start by promoting a brand that you use yourself or are well aware of. It’s always easy to sell what you already believe in as opposed to just trying to convince customers to buy a product that you’ve never even used before.

You can check the sites of your favorite brands and see if they have affiliate programs.

It’s a safe bet and somehow a familiar ground even for beginners.

Independent Affiliate Programs

These are programs that are run by the merchants themselves using affiliate software to take care of the technical aspects of the system.

In some cases, they may outsource program managers to manage the affiliate program as they concentrate on core business functions.

The advantage of independent affiliate networks is that the pay is much better since they don’t use middlemen. However if the program is not properly managed it can be a disaster due to lack of creativity and delayed payments.

They are still the best though especially if you find one that is well managed and pays attention to the needs of the publishers. They are not easy to find but you can use keywords on search engines to find them.

E-Product Networks

These promote products that are downloaded rather than shipped like e-books and other programs.

Some of these networks include Clickbank, e-junkie and Avangate.

Just make sure that the product you are promoting will give customers value for money and it’s not just some way to mint cash out of them through false advertising. Most e-products have this issue.

These are some of the ways in which you can find and join an affiliate program. They are not exhaustive, but they are among some of the best options.

I hope these affiliate marketing tips have helped, and if you want to know more about affiliate marketing check out the featured resource below for a free report; download, read it and take action 😊

affiliate marketing
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How To Get Started With Your YouTube Channel

How To Get Started With Your YouTube Channel

How To Get Started With Your YouTube Channel

One of the best things you can do to expand your business is to start a YouTube channel. It’s the most popular video-streaming service boasting massive online traffic, and constant streaming services – and ultimately, it will maximize exposure and help your brand become recognized within your market. And if you can get YouTube monetization enabled, you can even make some extra cash right inside YouTube itself.

And it’s the second most-visited website on the Internet with nearly 2 billion monthly users logging on to watch videos every day.

So clearly, it’s a great way to connect with your audience and keep them engaged for longer periods of time, while encouraging repeat traffic and views.

For any business owner, it only makes sense to use this as a marketing tool to better position yourself in your market. If you don’t, it’s a pretty safe bet that you’re leaving a great deal of exposure on the table.

And if your competitors are working hard to create attention-grabbing content for their channels, then you’ll find it even more of a struggle to persuade your market that you have more to offer.

Unfortunately, a lot of people struggle to set up their channels. They find the learning curve too steep, or they believe that the investment of time and money may not pay off and chalk it up to a risk not worth taking.

After all, building a channel does take time and effort. Not only do you need to research the kind of content that is likely to attract attention (and become “sticky), but you have to be consistent with creating fresh content and engaging with your audience.

Still, regardless of the fact that creating a stand out channel takes time, there is no mistaking just how powerful YouTube is as a marketing vehicle that can carry your message wider and deeper into your market than nearly any other social platform.

And if you’re unsure about how to get started while minimizing the learning curve, then keep reading because these articles were written just for you.

I’ll walk you through the ins and outs of YouTube, the best times to upload videos, and even how to make sure you attract the most people to your channel.

There’s a lot of information out there about how to get started with YouTube. It can be overwhelming, so I’ve done my best to condense some of the most important tips in a way that is easy to follow. That way you’re equipped with the basic knowledge you need to create your own channel.

Then, you can continue learning about YouTube including advanced optimization and marketing strategies later, once you have hands-on experience building and managing your channel.

So, don’t complicate the process and try to learn everything about marketing on YouTube at once.

Take your time and focus on the basics: building a channel based on market research so you know what kind of content is in demand. Then optimize and expand!

One important thing to keep in mind is that you’ll need to treat your YouTube channel as an extension of your business, not as just another social media platform. Building a successful YouTube channel takes time and effort and above all else, consistency.

That’s the only way you will be able to gain traction and take your channel to the level you want.

By the way, if you are serious and want to take your video marketing to the next level, check out the Video Marketing Insider. This is a premium level membership that contains training and software to make the most of YouTube and any video marketing and is highly recommended. You can check it out here.

Are you ready to get started?

Let’s begin!

Have A Clear Vision

One of the most important things you can do is to develop a clear vision and strategy for your channel long before you begin to create content.

You want your channel to appeal to a specific audience so that you’re able to connect with your core market. You also want visitors to immediately understand what you have to offer and that your content appeals to their interests.

This is how you connect to your audience and quickly build a large following on YouTube. All of your content should be unique, highly targeted and relevant to the products and services you are offering.

This requires careful content planning. You’ve probably already decided on a general focus for your channel, but now it’s time to dig a bit deeper and create a content plan that will help you stay on track while ensuring that your channel is focused on what your audience wants most.

The key to YouTube is being consistent in terms of the type of content you offer as well as uploading fresh, unique content on a regular basis.

Creating a content plan helps you stick to that overall theme.

Create An Attention-Grabbing Description

Believe it or not, a lot of new YouTube channels often overlook the importance of a highly optimized channel description.

This is the first thing that people often see and if someone is interested in subscribing to your channel, chances are, they’re going to read your description to determine whether it’s something worthy and relevant to what they are most interested in.

Therefore, creating a well-written, keyword optimized, informative channel description is imperative to the success of your YouTube channel. Potential subscribers will find this when they click on your “About” tab.

To begin creating your channel description, click the “Edit” button within your admin panel, and then fill out the “About” section. Use this opportunity to inform viewers about the type of content you offer.  Include links to your website or landing page so you can convert that viewer into a mailing list subscriber as well as a channel one!

You’ll want to include 1-2 primary keywords that clearly describe your content. Use them in both video descriptions and titles as well. It’s been proven that YouTube places a great deal of importance on the content found on your About Page so you want to make sure you use this space wisely.

There are also places to link your other social media accounts for your business, such as Facebook, Instagram, and Twitter, so be sure to fill them out if they’re applicable, as this is a great opportunity to gain followers on other social media platforms and create a flow of traffic to all your accounts.

If your channel will offer a weekly podcast, then be sure to include the link and content schedule in your “About” section along with a relevant hashtag for your podcast.

Use YouTube as a spring board to generate and control traffic flow to other avenues of your business. It’s one of the easiest ways to position yourself in your market and build a loyal following.

Once you’ve created a handful of videos, you can also create a playlist that is linked and featured in your About section.  This is great for the times where you are offering longer videos on external channels like Twitch.

You can upload a portion of the full video to YouTube and then funnel traffic to the full video on another site where perhaps you’re able to monetize.

At the end of your about section, you’ll want to include something to encourage viewers to interact with your videos – essentially, a call to action.

Videos with a high level of interaction tell potential subscribers that what you produce is good, binge-worthy content, and keeps people engaged instead of clicking on something else and moving on.

For example, say something along the lines of something you’ve likely seen a hundred times on other channels:

“If you enjoy watching our videos, then please comment, hit that like button, subscribe to our channel, and share!”

Optimize Everything

A critical part of having a successful YouTube channel is Search Engine Optimization (SEO). This is what puts your videos on the Google map, as well as other search engines and social media sites, where people searching the internet can find it.

Be sure to familiarize yourself with Google’s Keyword Planner, which is found at: https://ads.google.com/home/tools/keyword-planner/

You can also use Google Trends here: https://trends.google.com

Begin by evaluating different keyword phrases to determine what people are actively searching for, but also what keywords are relevant to your market. Chances are you’ll uncover a ton of high-traffic keywords you haven’t even considered.

Use a few of these keywords throughout your entire channel, not just your description but also in your video descriptions and title tags.

Keywords are what people search for when looking for specific content, so the more often you are incorporating them into your channel’s content, the higher number of social signals will be out there, driving traffic in.

Also keep in mind that repetition matters.

Don’t keyword stuff (this is where you use keywords in ways that don’t make sense to your audience or detract from a viewer’s experience).

At the same time don’t be afraid to use the same keywords multiple times throughout different areas of your channel.  2-3 times is best practice. Any more than that can get your account flagged.

We’ll cover 4 more areas of your YouTube strategy next time…

If you want to know more about setting up your YouTube channel the right way, check out the featured resource below for an expanded version of this article covering 11 tips; download, read it and take action 🙂

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