Video Marketing

Video In Marketing

How To Use Video In Marketing

Video In Marketing

In the old days, just about everything online was based on text and images. It wasn’t because people weren’t interested in watching video; it was simply a matter of the slow streaming and download speeds that were common at the time made them virtually impossible to watch without the dreaded buffering ruining the experience.

It could take several hours to download a single movie, or 10-20 minutes to download a music video and the vast majority of people just don’t have the patience to wait that long.

But times have changed a lot over the last few years and if you aren’t using video as a part of your marketing strategy then you are seriously missing out!

These days, smooth streaming is possible in many areas of the world because download speeds are getting faster all the time. It’s now possible to stream full HD videos with little to no buffering in a large portion of the world.

Now that internet speeds have made this possible, video has quickly taken over as the type of media that most people prefer to consume online.

Even websites which previously focused primarily on text or image content have now moved toward video, including Facebook, Twitter, Instagram, and more.

You may be wondering if video could even be helpful for your business.

Perhaps you’re in a market that doesn’t usually make use of videos often but does that mean that you should ignore it?

Absolutely not, and it may just make you stand out from your competitors if there is a lack of video in your niche.

The truth is, just about any market you can think of can benefit from the use of videos.

For example, think about a local paint contractor. You might think the company would have no use for video, but this is one way such a company could actually stand out from the crowd.

Most people in similar businesses just post photos of their work on their websites and social media, but videos could increase their business in many ways.

For example, using videos could:

  • Show their work in a much more detailed way than you can with simple photos
  • Bring in additional traffic through SEO and posting videos to various video sharing and social media sites
  • Attract search engine traffic, since videos tend to rank more quickly and easily than other content
  • Present your content in a more effective way than other types of content

Almost any type of website can benefit from the use of video.

Restaurants can use it to show the sizzle of the steaks they serve. Professionals who offer a service can use it to demonstrate their abilities.

Retail websites can show how well their products work, or how high the quality of their material is. Tutorial websites can create lessons that make it easier for students to learn.

Creating Videos

Video In Marketing

Videos can enhance nearly every site, but a lot of people are worried that it’s too hard to create videos.

However, that simply isn’t the case any more. You can use basic tools which are free or very cheap, such as Screencast-o-matic to record basic videos.

And if you have a webcam, you can record both your screen and yourself at the same time.

In fact, these days creating simple videos is not much harder than sending an email or posting on a blog. If you already have a blog or website, you are definitely capable of making videos.

There are plenty of services that make it easy to create videos, including:

Animoto >> warr.us/Animoto

Vidnami (Content Samurai) >> warr.us/ContentSamurai

Rocketium >> warr.us/Rocketium

Doodly >> warr.us/Doodly

These services will have you cranking out all sorts of videos from sexy animated videos to doodle and whiteboard videos in next to no time at all.

Of course, you can use these videos for social media, sales pages and for delivering course material. The possibilities are endless.

Editing Videos

Video Marketing

And you will probably want to edit videos too and this is where Camtasia comes in.

Camtasia is a very powerful and user-friendly tool to make editing you videos a cinch.

And if you want to master Camtasia, you should really take a look at Camtasia Mastery as it is an incredibly comprehensive video training course taking you through all the editing options and tricks to make the most out of Camtasia.

Once you have created your videos you will be able to use them in all sorts of marketing campaigns and strategies that can really increase brand awareness, build authority and boost sales.

Finally, let’s look at some ways to use videos profitably — how to really make the most out of your videos.

Here are a few great ideas for ways to incorporate video onto your websites:

  • Think about uploading your sales videos to YouTube. This could give you the added benefit of getting additional traffic from YouTube and search engines.
  • Do roundups of similar types of videos. You could make a blog post with several different videos, all focused around a specific topic. For example, you could title your video, “5 Ways to Draw Trees” and embed five different video tutorials, describing each one.
  • Film yourself or someone else using your product in order to demonstrate how easy it to use, how well it works, etc.
  • Approach a topic from two opposing viewpoints, including one or two videos from each side in order to represent both points.
  • Use video to demonstrate something that might be difficult to understand with text or images.
  • Use video to show examples of what you can do, in order to get clients to hire you.
  • Have a video pop up asking visitors to follow you on social media, subscribe to your email list, visit your sponsor, or take some other action.

The best way to use video is explained in a fantastic training called Video Marketing Insider and this is quite simply the best course on video marketing that I know and the creator is constantly adding and updating the content.

Plus you also get access to a number of softwares when you sign up so I suggest you check out Video Marketing Insider as soon as possible.

If you want to dive a bit deeper, then there are another couple of posts that you may find useful which cover the benefits of video in marketing in more detail and you can find part 1 here and part 2 here.

OK, there you have it. A quick overview of why you should be using video in your business and a few tips on how to incorporate them. Now get recording…

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Video Marketing 2018 Blog Post

Video Marketing 2018 (The Best Way To Approach Video Marketing In 2018 And Beyond)

Businesses need video marketing in their arsenal and key to this is developing a strong video marketing strategy.

This idea isn’t new but what has significantly changed over the past couple of years is how important video has become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts.

Let’s be honest; video is here, and it’s here to stay. Facebook itself has predicted that the platform will be all video in less than five years. And while it’s still important to maintain a focus on optimizing your content for Google, you’re seriously missing out if you’re not considering how to get found on the world’s second largest search engine — YouTube.

Video has been an important part of digital marketing for a number of years now, but it’s amazing how much it has changed and evolved over the last 2-3 years. From basic animations and “talking-head” videos to new live streaming and social media formats, there are so many ways to embrace video within your digital marketing strategy.

So, what does video marketing look like in 2018 and beyond? And what is the best way to approach your video marketing strategy in 2018 and beyond?

Take a look at these stats:

  • 81% of companies use video for marketing purposes in 2018, compared to 63% in 2017.
  • The average person watches 1.5 hours of video each day.
  • 81% of individuals have purchased a product or service after watching a video
  • 76% of marketers say video has helped their company increase sales.
  • Marketers rate Snapchat the least effective video marketing platform, while LinkedIn is rated the most successful (even though only 38% of marketers are using it).

It is obvious from these stats that video marketing is here to stay so the next question you should be asking is:

How Can You Use Video in Your Marketing Strategy And What Types Of Video Should You Be Creating?

Now that you know how important video is to the sales process, let’s look at how you can incorporate video into your marketing strategy for the foreseeable future.

Here are some of the best ways of using video and the best types to use to maximize effectiveness.

Live Video (Live Streaming)

Live video rightly deserves to be at the top of this list as it continues to grow in popularity, and we believe this new trend is here to stay.             For brands, live videos offer the following advantages:

 

 

  • Attractive to users, promotes authenticity
  • Economical, don’t require investment in production or editing. Once the broadcast it over, it stays on the platform for promotion purposes
  • Increases views & quality of views because live video is on popular platforms, and its time-sensitive nature attracts a curious audience
  • The sheer level of engagement is astronomical and worth the effort to get on camera as soon as you can.

Vertical & Square-Shaped Videos

Video formats are always changing, affecting all aspects of design and production. While videos used to be all done in landscape mode, the advances in phone and tablet technology have changed the way we think. More brands are creating vertical videos from the start and the focus is definitely shifting to “mobile-first” or “mobile-friendly.” However, the more popular solution at the moment is square videos. This format occupies 78% more space in the Facebook News section, leading to more engagement.

But with the emergence of Instagram Stories and Instagram TV (IGTV), there is an increasing requirement to start producing more vertical videos.

Basically, mobile is growing and you need to think “mobile” when producing any type of video content, especially for the social media networks.

E-Learning Videos

Product and services videos can be a powerful tool, but videos are flexible enough to have many other uses, such as e-learning. Such training can be used to monetize your videos and help you transmit information to customers or prospects in a clear, visual way.

Many information products used to be simple pdf type reports or eBooks, but video training is becoming increasingly popular as most people prefer to watch rather than read.

These can be simple PowerPoint/Keynote presentation style videos, talking head videos or screen capture videos.

You can even use videos for in-house training for employees or integrate training and marketing by offering up a valuable video to users who submit their contact information. There are countless uses for video limited only by your imagination.

Sponsored Videos

Using paid media can be a big jump for solo entrepreneurs and small business with a limited budget.

But the rewards can be huge.

Done correctly, paid and sponsored videos can be highly profitable on social platforms such as Facebook and YouTube. You can even partner with YouTubers and other influencers to boost your content.

To maximize ROI, carefully measure your results and make edits when necessary. Tracking and testing is critical to your success with paid media, so get tracking in place BEFORE you start paying for advertising.

360 Degree Videos

360-degree videos are becoming increasingly popular as a way to show destinations, experiences and products in an interesting way. On top of that, case studies conducted by Magnifyre and Google suggest that people engage more with 360-degree videos.

Many modern mobile devices allow you to capture 360-degree videos so give them a shot.

Demo/Review Videos

Showcase how your product works — whether that’s taking viewers on a tour of your software and its particular uses or unboxing and putting a physical product to the test.

This works great with affiliate products. You can show your viewers inside the product, outline and show the pros and cons and then make your recommendations so they can make an informed decision.

This is great for building trust IF you are honestly reviewing products with the buyer in mind and not just out for the commission; always put your prospects first.

Brand videos

Brand videos are typically distributed as a part of a larger advertising campaign, showcasing the company’s high-level vision, mission, or products and services.

The goal of brand videos is to build awareness around your company and attract your target audience.

Combining this with paid advertising to increase awareness about you and what you have to offer is a cheap way to increase your exposure.

Expert Interviews

Getting internal experts or thought leaders in your industry to do short interviews on camera is a great way to build trust and authority with your target audience.

Find the influencers in your industry or those with a different point of view and get these discussions in front of your audience.

It can feel a bit intimidating to approach these people, but what is the worst that can happen? They say “No!” But what if they said “Yes?!”

How-To Videos

 

How-to videos can be used to teach your audience something new or build the foundational knowledge they’ll need to better understand your business and solutions.

This type of content is great for building trust and positioning you as an expert in your niche and is a very popular type of video to create.

Explainer Videos

This type of video is used to help your audience better understand why they need your product or service.

Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.

This is why these types work well in VSL’s (Video Sales Letters).

Animated/Doodle Style Videos

Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or an intangible service or product.

They are also different to many other types of video so will tend to stand out.

Many explainer videos used as VSL’s are animated or doodled in this way for this very reason although as they have become more popular, their efficacy as a sales tool depreciates.

Case Study and Customer Testimonial Videos

Your prospects want to know that your product will solve their specific problem, and one of the best ways to showcase this and build trust is by creating case study videos that feature your happy and loyal customers.

These are your best advocates. Get them on-camera describing their challenges and how your company helped them meet their goals.

Social proof is increasingly important so using these types of testimonials goes a long way.

Video Funnels

In the same way you use other types of content (such as email campaigns) to move your audience along the buyer’s journey from awareness, to consideration, to decision, you can also do this with video.

Facebook and other platforms now allow you to build custom audiences based on behaviors, allowing you to also retarget based on the same.

This way you can target people who have watched a certain amount of your video to create highly targeted audiences that you can advertise to.

Structuring Your Videos

As far as structuring your videos is concerned, you need to think about the overall objective.

Are you just using it to increase brand awareness, or are you hoping to monetize it by reviewing/promoting either your own or affiliate products?

You also need to decide on what type of video you are going to create. Will it be a presentation style video? In that case you can use PowerPoint, Keynote or Google Slides.

Animated videos can be done quickly using tools like Explaindio

Doodle videos can be done quickly using tools like Doodly

If you want to create really cool-looking Buzzfeed style videos, the best options are Content Samurai and Rocketium.

They are both good and although Rocketium has more customization options, I prefer Content Samurai as it is really quick to create great looking videos in minutes.

Whatever your end aim, it is important to keep the script tight and concise; people’s attention spans are short, and you don’t have time to lose.

All videos should have an introduction, followed by a call-to-action.

Then you transition into the main part of the video where you are sharing the information you have promised.

Make this good content that people would be willing to pay for!

You can have calls-to-action during this part of the video if you want, but certainly when you transition into the end of your video, you definitely want another call-to-action followed by your outro; don’t overcomplicate it.

It isn’t difficult to structure a good quality video and the more you do it, the better you’ll get!

Once you have the video created, you will need to edit it, and this is where Camtasia come in. This tool is fantastic; you can add intros, outros, lower thirds, alpha animations, text boxes, quizzes and so much more, but you will need to learn how to use it effectively and you can do that here

If you do want to sex up your videos by adding logo stingers, intros/outros, lower thirds and overlays, I highly recommend checking out Viddyoze as it is an amazing application.

OK, so now you have gone through all this and decided to create your amazing video. Now you need to decide on a strategy to market it.

Now that you know what video creation and marketing looks like in 2018, here’s how you can begin to develop your strategy.

How to Build a Video Marketing Strategy

Here are 4 steps that you can use to build out a video marketing strategy for your business.

Step 1. Develop Your Perfect Customer Avatar & Their Journey

To make sure your videos connect with your customers, you need to be sure that you’re targeting the right message to the right audience.

To do so, you’ll need to take the time to find these consumer insights before creating your video.

While text can be easily rewritten, videos take a lot more resources to be re-done. It’s best to try and get them right the first time.

Make sure that your messages match your brand voice in every instance.

This is a step that many new marketers skip over, but it is incredibly important that you know who you are going to be talking to, so DON’T skip it!

Step 2. Build Goals, KPI’s And Test And Track Everything

Next, you’ll need to create measurable goals and KPIs for your video campaign. Without goals, you can’t calculate ROI and prove that your videos are working.

To learn what works well for your audience, perform some A/B tests, then determine what “good” looks like for your brand.

Constantly monitor your stats and keep testing and tweaking to ensure that your videos are optimized as much as they can be.

Step 3. Determine the Type of Video and Platform

There are many platforms where you can “host” your video, including Facebook, Snapchat, LinkedIn, YouTube, e-publications, etc.

You’ll need to research where your audience spends time and which platform is the best fit for the tone of your message; this is tightly linked to step 1!

Some content platforms are better for short-term campaign videos, while others are better for live videos. Still others (like YouTube) are best for longer videos that you want to have some staying power.

Step 4. Create Cost- Effective, Valuable Videos

Make sure that your video is easily recognizable with visual-striking branding, then tell a story that matches your goals and your brand.

Having attractive thumbnails and enticing headlines are a key factor in whether someone will click on your video if/when they find it.

You can choose to create your video in-house or work with an external agency to build them for you if you have the budget.

You will be able to create in-house videos quicker and it is easier to edit them later if required, while external videos ensure your content looks professional and appeals to your audience. In-house videos are typically more cost-effective, though they do take a fair amount of time.

Well, there you have it, video marketing as it stands in 2018 is exciting and is only going to get better and more powerful, so ensure that you are using video marketing as part of your business.

Now, if you want to learn all about video marketing, including setting up your YouTube channel correctly, optimizing your video/thumbnail etc. and all about using video ads then you really need to take a look at Video Marketing Insider (VMI)  as it is an incredibly deep course and you will become a better marketer for it.

There are also a number of software’s included which are exclusive to members which can make your video marketing efforts easier and more effective.

Wherever you are in your business, you really need to be incorporating video in some way. Yes, it can be a little daunting at first, especially if you lack confidence.

But hopefully reading this has encouraged you to get started, and by using tools such as PowerPoint/Keynote/Google Slides, Content Samurai and Rocketium, you don’t need to appear on camera at all so that hurdle is easily overcome.

Video is here to stay, so grab your piece of the action today and see your marketing efforts become even more successful by leveraging the power of video.

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Benefits of video marketing Pt 2

Benefits Of Video Marketing Pt2 (5 Secrets Of Highly Lucrative Video Marketing)

Benefits Of Video Marketing Pt2 (5 Secrets Of Highly Lucrative Video Marketing)

As I said in my last post, you simply MUST be using video in your marketing because if you’re not using video yet, you’re losing customers, clients and revenue.

I think we can all agree that consumers love video. They watch video. They ENJOY video. They even enjoy video when the video is selling something, as long as the video still entertains and informs.

 

So how can you use more video in your business? And how can you make those videos perform as well as possible in getting your viewers to take action?

By the way, if you want to learn ALL about video marketing, you really need to look at Video Marketing Insider. It is the best course I have ever found encompassing all things related to video marketing, and the creator really supports his stuff and has already added more to the training as well as some exclusive software. Check it out here: warr.us/VMI

Here are five more tips to get you started in the right direction:

6: Optimize your videos for search in Google AND YouTube

Here are a few tips for doing just that:

If you can, host your video to your own domain first, before uploading it to sharing sites. This has the potential to get people to link back to your own domain, which will also help your overall SEO efforts.

Enable embedding on your video to increase the likelihood of receiving inbound links.

Add your videos to your sitemap to give Google information about your video. This gives Google useful metadata that can improve Google’s ability to include your video in search results. Here’s a handy page to tell you how https://developers.google.com/webmasters/videosearch/sitemaps

Use tags for the relevant keywords. Write full descriptions and add a unique title.

And remember this: If it has a box, Google needs you to fill it out in order to help you rank.

 

7: Educate your audience

Some of the best videos you’ll ever make, that your prospects and clients will love, are videos that teach your viewers something useful.

Whether it’s to get a result they want, show them how to best use your product, or provide useful tips, people enjoy short ‘how to’ videos that teach them what they want to know, when they want to know it.

Which of course means you need to be found when they are looking. To do that, go back to #6 and make sure your video shows up in the appropriate SEO searches.

8: Make the most of social proof from existing customers

Social proof is best done by your customers on your behalf. For example, you can ask customers to film themselves talking about how they use and love your product.

Case studies are an excellent way to showcase your product while teaching your audience how to achieve the result they desire.

Your customer might talk about their buying decision, what might have stopped them from buying, and why they went ahead and got the product.

Next they might talk about their results of using the product, what specific features they like, and the biggest benefits of using the product.

A good customer testimonial or case study can be worth an entire sales letter when it comes to converting new prospects into customers.

 

9: ALWAYS add a call to action!

Whatever kind of video you’re making, don’t forget to add a call to action at the end. It might be to visit your website, go to a landing page to grab a free report, check out a sales page or whatever.

Just remember that your videos should be 90-95% great content and just 5-10% sales.

10: Add a video to your landing pages

Video is incredibly powerful so any page that uses video well should convert better.

Naturally you’ll want to test this out, but odds are you’ll see a nice bump in your conversions on your landing page if you add a short video.

The video should quickly introduce yourself and let them know what they’re getting when they subscribe. Make it friendly and fun for the viewer and try to inject a little humor.

Most of all, give one very clear and immediate benefit of subscribing to your list and grabbing your free offer.

I know a marketer who never sells a thing on his videos. All he does is provide helpful tips, tell silly stories about his industry and act as a helpful friend to his viewers.

And his sales are through the roof. Why? Because people love him and trust him.

Video isn’t hard. What’s difficult sometimes is relaxing enough to simply be ourselves and lend a helping hand or tip to the viewer.

 

So, there are 5 more “secrets” to make your video marketing more profitable. Now you have 10 of these secrets to boost your video marketing efforts, so go out and get video marketing.

And don’t forget to check out Video Marketing Insider:

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Benefits Of Video Marketing Blog Post

Benefits Of Video Marketing Pt1 (5 Secrets Of Highly Lucrative Video Marketing)

Benefits Of Video Marketing Pt 1

(5 Secrets Of Highly Lucrative Video Marketing)

When I thought about writing  this article, I started to compile a bunch of stats to show you how popular video marketing is becoming. And then I realized – the last thing you need are more stats about how video is taking over the internet.

The fact is, if you’re not using video yet, you’re losing customers, clients and revenue. Consumers love video. They watch video. They ENJOY video. They even enjoy video when the video is selling something, as long as the video still entertains and informs.

 

So how can you use more video in your business?

And how can you make those videos perform as well as possible in getting your viewers to take action?

By the way, if you want to learn ALL about video marketing, you really need to look at Video Marketing Insider. It is the best course I have ever found encompassing all things related to video marketing, and the creator really supports his stuff and has already added more to the training as well as some exclusive software. Check it out here: warr.us/VMI

And if you want to learn how to use the power of Camtasia to really make your videos pop then take a look at this video here (don’t worry, it is free! 🙂

Here are five tips to get you started in the right direction:


1: Make your video about the story, not just about the sale.

Anyone can slap up a sales video and put it on YouTube. “Buy my product!” But will it get views? Not likely.

Instead, tell stories and deliver value. Let’s say you’re selling a course on how to do marketing for chiropractic offices. It’s tempting to tell the viewer why your course rocks, why it’s exactly what they need, and how it’s only available for a limited time. But what if you make a series of short videos, with each video providing one powerful marketing tip just for chiropractors?

I guarantee those videos will be watched and shared among the chiropractic community. You’ll establish massive credibility. And of course, you can politely refer them to your website at the end of each video.

These videos won’t sell your course for you. But what they will do is make it far easier to get the sale.

Think of it as romancing the client…

First you take them out on a date or two or three…

And THEN you close the sale.

Your success rate will be much higher than if you try to close the sale while the two of you are still strangers.


2: Make the first 10 seconds the BEST 10 seconds ever

One stat says that 20% of viewers will click away from a video within the first 10 seconds. Now you’ve got to ask yourself – why would they do that? They came to watch something, yet they leave almost immediately.

There could be a few reasons:

 

 

  • Your video doesn’t appear to be what they expected. If they are coming from a link that says, “Free iPad!” and your video is about growing organic veggies, you’re going to lose them. Continuity is key here.
  • You have a long, boring, “Look at me!” intro. You’ve seen those intros where it’s 30 seconds of how great the company, video creator, brand or whatever is. The problem is, no one cares but the person who made the video. Lose the long intro.
  • You dilly dally around. Taking the first minute of the video to finish setting up your recording equipment is a major no-no.
  • You don’t start out with a bang. You want to get right to the meat of the subject by quickly introducing what’s happening and then making it happen.

Think about movies back in the 50’s, 60’s and even 70’s – they all had long boring intros filled with lots of credits and no action.

Now think about todays’ movies – from the first moment there is action; something that captures your attention and makes you want to stay tuned to find out what’s happening, why it’s happening and what’s going to happen next.

 

When it comes to writing fiction, teachers often tell their students to lop off the first page or two, because they’re usually full of long, boring intro stuff to set up the first scene. But when you lop that off and start with the action, BOOM – the reader is captivated.

Videos are the same way. Start with the good stuff and let it just get better from there.


3: Lighten up!

Your video might be to inform and instruct, but that doesn’t mean you have to sound like a boring, stuffy college professor.

Find ways to inject fun and humor into your presentations. This doesn’t mean to inject knock-knock jokes that have nothing to do with the topic at hand. Instead, find the humor in what you’re teaching or talking about. It’s always there, you just need to look for it.

Now I know that when you get in front of a camera if you’re like most people you get nervous. And when you get nervous, you might not be able to find the humor in anything, except perhaps your own nervousness.

Three things I can tell you – if you practice beforehand in front of a friend, you’ll be surprised at the funny things that come to mind. Go ahead and try your humor on your friend and listen to their feedback. They’ll tell you which one’s parts and which to leave out.

Second, when you’re filming, continue to think of the camera as your friend. You’re just having a friendly conversation, regardless of whether it’s you on camera or you’re using slides.

Third, have fun. If you’re having fun, then the viewer will likely have fun as well.


4: Be yourself; don’t strive for perfection!

No one really likes someone who is perfect, or even someone who comes across as perfect. That’s why it’s okay to make mistakes on camera.

If you are nervous or if you do something wrong, just acknowledge it and move on. For example, you drop something you were showing the viewer. Laugh, pick it up, make a joke about your nerves or your butterfingers or whatever, and move on.

It’s a funny thing when we admit to the audience that we’re human and we can laugh at our own foibles – the audience begins to like us more, and they root for us, too. I even know people who purposely make a mistake or do something clumsy, just so they can get the audience on their side.

It’s a truly effective technique when done right.


5: Tell embarrassing stories about yourself

As an extension of the last point, use yourself as an example of what not to do. Let’s say you’re teaching dating tips. You want to tell the viewers what not to do.

Instead of saying, “You should never, ever do this or that because it just annoys the other person,” say this:

“I was once on a date and I made the dumbest mistake possible. What happened was…”

And then go on to tell a story about yourself doing something stupid or wrong or whatever. Notice that now instead of lecturing the viewer, you are sharing a valuable story about how you goofed up.

This does a couple of things…

It teaches the viewer in a way they will remember, because people remember stories much better than lessons. And it’s yet another opportunity to show just how human you are and make the audience like you even more.

But what if you never made that mistake yourself? It’s up to you, but I see no harm in telling the story from your point of view anyway. Again, it’s a highly effective teaching method, and everyone loves somebody who can laugh at themselves. Just look at comedians – they are continually telling audiences about the stuff they’ve done that wasn’t too bright. And audiences love them for it.

 

So, there are 5 secrets to make your video marketing more profitable. I will do a follow-up with 5 more “secrets” so until then, go out and get video marketing.


And don’t forget to check out Video Marketing Insider:

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