With systems like WordPress, starting a blog has never been easier. Once it’s up and running, your next major hurdle will be increasing visitors to your blog or website.
Don’t worry, you don’t need to be an expert in marketing to promote your blog. Using some tried and true best practices, you can quickly improve your blog traffic and attract more visitors.
In this article, we’ll go over some of the simplest and tried-and-tested ways to boost your blog traffic like a seasoned marketer.
It’s crucial to spend some time getting to know your target audience and what they’re looking for before you start writing blog posts.
Answering the following questions can help you quickly create an audience framework:
These questions can help you gain a better understanding of your target audience. You can go even further by adding more specific questions like:
In the eCommerce industry, these audience profiles are referred to as “buyer personas.”
Now you know who you are writing for, let’s look at what to write.
It’s fine to write about whatever you want if you’re just blogging for fun.
However, if you’re serious about increasing traffic to your site, keyword research should be your top priority.
So, what exactly is keyword research? Simply defined, it involves figuring out what people are searching for on Google and other search engines. You’ll know exactly what topics to write about on your blog if you can identify those search terms, often known as keywords.
Your blog entries will then be more likely to appear in search results if you use those keywords in your content.
You won’t be able to convert your traffic into email subscribers or customers until you conduct keyword research. Because you won’t be writing about the topics your target audience is looking for, and even if you do, they won’t be able to find it on Google.
You can target the proper keywords for your content through keyword research, which helps Google algorithms grasp what it’s all about. This will increase the likelihood of your articles appearing in search results, and we all want to be top of page 1, right?!
How do you go about implementing keyword research? One method is to start with a blog post idea and then brainstorm several ways people would Google that topic.
Then begin your own search for that subject. Note the titles that appear in the search results, as well as the suggested searches at the bottom of the page.
This will give you a good idea of what other people are searching for, and how they’re phrasing it.
The first thing readers see when they come across your material in search results or RSS feeds is the title of your post.
A catchy blog post title attracts more attention and clicks. A bland and uninteresting headline, on the other hand, is likely to be ignored and scrolled past.
This makes headlines very important.
You must learn how to write better blog post titles that draw in readers and encourage them to click.
Fortunately, blogging experts have been studying headlines for a long time and we can share their results with you.
These are the fundamental components of a good headline:
Power words are used by copywriters to elicit emotional responses. They are very benefit driven, and explain why the content is worthwhile and what users will gain by clicking on the headline.
Finally, a good headline includes a call to action, which can be subtle or implicit. All of your blog posts should contain at least one call-to-action.
The next step is to create a series of pillar articles once you have a good understanding of the subjects people are looking for.
Longer blog entries on more general topics linked to your blog niche are known as pillar articles. Thousands of words can be found in pillar articles. They’re usually “evergreen,” meaning they don’t go out of style quickly, and they generate a lot of traffic even after months – if not years – after writing them.
Pillar articles help you…
So, how can you write pillar articles correctly so that they continue to attract traffic for years to come?
To get started, follow these steps:
This strategy can take time to work, but it’s a fantastic way to build your audience and your reputation. Plus, you’ll see your traffic continue to grow over time.
Did you know that 70% of your website visitors will only visit your blog once and will never come back?
That is why it is critical to build an email list. An active email list can assist you get more people to come back to your site.
When compared to first-time visitors, repeat visitors are more likely to become customers. According to statistics, it takes three to four visits to your website for potential customers to consider doing business with you.
That means that as you promote return visits, you’re also earning the loyalty of your subscribers, who will eventually become customers.
Using opt-in forms from ThriveLeads, like this lightbox popup, is one of the best ways to get blog visitors onto your email list:
They may be annoying, but they do work, so you really need to be using them to capture as many leads as possible.
However, if you stick to them, you’ll eventually acquire more visitors to your blog, grow your email list, improve your conversion rate, and develop a long-term business.
When it comes to content marketing, one thing I can’t emphasize enough is the importance of quality.
Quality always takes precedence over quantity. You will, however, dominate the content game if you manage to combine the two.
If you really want to know more about the power of blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a free blogging report; download, read it and take action 🙂
