When it comes to succeeding as an online marketer most people will make the same mistake. And what is that mistake? Their ambition!
Unfortunately, being too ambitious is a very common downfall for new many online marketers as they basically bite off more than they can chew and this causes them to give up too easily.
Instead of aiming to become rich or change the world right from the start, be more sensible and start off small. Aim to accomplish a small goal first and then build on each success to eventually reach your ultimate goal. There is nothing wrong with dreaming big but you need to be realistic in your expectations in the very beginning.
So what might this look like in practice?
The Micro Niche Site Business Model
SmartPassiveIncome.com is a blog owned by internet marketer Pat Flynn where he shares his methods to make money. One of his most successful recent ventures was a website aimed at food trucks. This is a very small niche and the benefit here is that the small size of the niche made it easy for him to find highly effective marketing techniques (ways to communicate with the target demographic).
If you compare this with creating a website in a huge niche such as fitness, you can imagine how much easier it is to get noticed and to reach the right audience when the niche is small.
Pat monetised his website by selling an eBook aimed at those food trucks that would help them make more money and apply smart business skills.
THIS is a perfect business model for new online marketers to start with. You need to decide on an appropriate niche (sticking with a career is a popular choice) and you may decide that you’d rather sell an affiliate item. This general model simple to set up and a good place to start for the inexperienced marketer.
Why does it work?
So what’s so good about this business model? Well, choosing a small “micro”niche to operate in means that it will be MUCH easier for you to get noticed by your potential prospects. If you decide to use PPC (Pay Per Click – a form of paid advertising) your advertising costs will be lower in this niche compared to what you would pay for a larger niche and subsequent keywords such as a bodybuilding or dating related keyword.
This will also help you to come up with a very clear value proposition and offering. Ideally, your product should set out to solve ONE specific problem for a very specific group of people. This makes it much easier to market and promote such a product to the people most likely to buy it.
