How To Write Emails That Sell

How To Write Emails That Sell: The Definitive Guide For Copywriters & Marketers

Email marketing is a great way to reach out to your customers and keep them updated about your latest products and services. It is also an effective channel for getting feedback from customers.

The following article will help you to write good email copy that will get your customer’s attention, build trust, and increase the chances of conversion.

As, I have said, email marketing is a great tool for communicating with your prospects and customers. But it’s only as good as the copywriting and design. If you want to get better at email copywriting, here are some tips to keep in mind:

  • Keep it concise: Emails should be short and concise. Your audience will appreciate this, as they’re busy people who don’t have time to read through long emails.
  • Be conversational: You should write your emails in a way that feels like you’re talking to your customer. This means using contractions, avoiding formal language, and being personable with them.
  • Avoid cliches: Cliches are boring and overused phrases that do nothing for your email copywriting skillset. Stay away from them!

But the most important thing of all is to really care for your readers. Don’t just sell for the sake of selling and making a profit or a commission; you must want to help your readers and buyers to overcome the obstacles that they are facing in the niche you are writing in.

Believe me, if you are just out to make money from your list, they will find out and many may unsubscribe; this is the ‘churn and burn’ model that many Internet Marketers unfortunately adopt.

The Basics Of Email Copy And Why You Should Be Writing Them

The basics of email copywriting and effective email marketing can be broken down into three core components: the subject line, the body and the call to action.

  • Subject Line: The subject line is the first thing a customer will see when they open their email. It needs to be catchy and have a sense of urgency. A good subject line should also tell your customer what they can expect from your email.
  • Body: The body of an email is where you sell your product or service to your potential customers. It should include all relevant information about what you are selling, why it’s better than other products and how much it costs. If you want to get the most out of your emails, make sure that you are providing a lot of details about what you are selling in order for customers to feel confident in their purchase. It should be interesting, engaging and informative, as well as clearly signposting where people can buy your product or service. Make sure not to waste words – keep it brief!
  • Call-To-Action: If you’re struggling with a call-to-action, try rephrasing what your email is asking for in a question. For example: “Do you want to increase subscriptions?” instead of “I want to help you to increase subscriptions.” This is a great email to send out to your customers, who you have likely captured with a list and can send them more relevant emails in the future.

Different Types Of Emails You Need To Know

Email marketing is one of the most popular ways to reach out to your customers and prospects. But, with so many types of emails, it can be hard to know which one is right for your campaign.

Below are the different types of emails you need to know about:

  • Transactional Emails: These are the emails that provide information about a purchase or an order. They include notifications about shipping, delivery status updates and receipts.
  • Marketing Emails: These are promotional messages which are sent in order to promote a product or service. They aim at generating sales and leads for the company.
  • Newsletters: Newsletters offer valuable insights into your company’s latest developments, announcements and updates on products or services. Newsletters can also be used as a form of direct marketing by inserting links to your website, social media sites and email sign-up forms. A newsletter can be sent out daily, weekly, bi-weekly or monthly.

Anatomy Of Great Email Copy

A well written email is a combination of a well-written subject line and opening sentence. It should be short, concise, and to the point. These are important elements as you need to draw the reader in.

  • The subject line:

The subject line is the first thing your recipients will see when they open their inbox. It should tell them what the email is about without giving too much of the email away.

  • Opening sentence:

One of the most important parts of an email is the opening sentence. This will be the first thing your reader reads, and it should be short, concise and make them want to read on. You should also use keywords to grab their attention.

Designing Your Emails To Give Them That Professional Look And Feel

Designing your emails to give them that professional look and feel can be difficult. You want them to look good, but you also want them to be effective. You need to make sure that your design is not too cluttered, but you also need to make sure that it is not too simple either.

The first thing you should do when designing your emails is decide what the purpose of the email is going to be. That will help you decide what type of design will work best for it.

For example, if you are designing an email with a signup form in it, then a simple and clean design would work best so that people can easily fill out the form and get on with their day.

However, if you are designing an email that is meant to be more of a sales pitch then something more visually engaging with high contrast colors and animations may work better for you.

The second thing you will want to do after deciding on the purpose of your email is brainstorm different designs and copy that you can use for your emails. This can help give you ideas on what to include in your email, how to structure the email, and more. The design of your message is important because it can set the tone for the entire email.

The third thing you will want to do after deciding on the purpose of your email is create a template or framework that will help with making sure you’re sending emails correctly and effectively. This should include email subject lines, opening paragraphs and closing paragraphs. Have a good swipe file and make use of it regularly.

Calls To Action And Other Important Elements In Your Emails

A call to action (CTA) is a button or link that encourages the recipient to take an action.

CTA buttons can be placed in a variety of locations, such as the top, bottom, or side of the email. Buttons at the top of an email are most commonly used because they are more visible and less likely to be missed.

The text on your CTA button is important because it needs to speak directly to your audience and encourage them to click it. It should also be short and simple so that it’s easy for them to understand what they will get if they click on it.

The text on your CTA button should be fuel for conversions. For example, if you’re selling a product, your CTA button could say “Click to buy now!” If you’re promoting an event such as a sale or new release, your CTA button could read “Click to save today!”

Another couple of important element in your emails are scarcity and exclusivity.

Scarcity is very powerful as it works on that fear of missing out (or FOMO) that resides inside every one of us!

Offering exclusive discounts and deals to your readers (and especially previous buyers) is a great way to increase loyalty.

All these things can help your emails to be more successful when you are going for the sale.

In conclusion, it is important to remember that the key to a good email is in the content. The way you format your email will not matter if you don’t have a quality message that connects with the reader. So, before you start formatting your email, make sure that it is properly constructed and has a compelling message.

If you want to know more about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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