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All marketers will tell you that the most important asset you can build is your email list and it is something they all wish they had focused on earlier. You own your list and can follow up with highly targeted email marketing to turn prospects into buyers.
These gifts can be reports, checklists, video, audio, infographics etc. The point is they must be high-quality and extremely useful; in fact, your readers should be prepared to pay for it. Don’t go for volume; we are all swamped with too much information, and this is why quick checklists and the like are becoming more popular than a 100 page eBook!
OK, now that you’ve created and made multiple freebies and given your audience multiple entry points to your list, you can focus on growing your list, and a great way to do that is to write highly informative content on your blog, and then to offer a congruent freebie in exchange for their contact details.
Of course, you need to get eyes on the content first, so let’s look at a few ways to attract readers to your blog content using a couple of content marketing staples.
When creating content to get more traffic, it’s important to make sure that people are interested in the topic. Interest begins with appealing headlines that make people curious enough to click on them.
Let’s look at a few strategies and techniques you can use in your content publishing, specifically your headlines.
Some tips for writing effective headlines include:
Taking the time to create the right headline for your target audience ensures that you reach and connect with them in a more personal way – through their needs, thoughts, and feelings. Once they feel connected with you and want the benefits offered, they are compelled to sign up for your opt-in freebie or other item.
Another way to get more traffic to your opt-ins is to rank higher on SERPs. On-page SEO can help you accomplish this. Your audience usually finds you via search engine result pages (SERPs). A search engine’s job is to provide their audience with a list of relevant, useful information and content, based on the words they used in the search.
Here are a few SEO strategies and tips to help you rank higher on search results pages:
Finally, be sure to add internal linking under the articles and blog posts with relevant content. This helps your audience find related information on your site. In addition, it also helps search engines to properly map your site and send the traffic to you.
If you want to know more about nurturing you list, check out the featured resource below for a free Simple List Building report; download, read it and take action 😊
You are using email marketing as part of your business strategy, right? I am sure you are but thought I’d ask because some folks get distracted by the next best thing and tend to neglect using email as part of their marketing strategy and they are seriously missing out.
Let me say this now, email marketing is not going anywhere, and is a simple, effective way to reach and engage your readers, but it must be done correctly to be optimally effective, and hopefully this post will help with the way you approach email marketing and nurturing your list in future.
Now, if you’ve been doing online marketing for any length of time, you’d have heard the line, “The money is in the list” repeated ad nauseam. Yet, it is true. The money is truly in the list, especially if you have a large and responsive one.
Because of this obsession with list size, thousands of marketers resort to a myriad of methods to grow their list. They focus on the numbers and the size of the list but often fail to realize that quality beats quantity.
It is a fact that there are marketers who have a list of about 10,000 subscribers and are able to generate six figures a month from this list as compared to many other marketers who have 10 times more subscribers but can’t make even half of what those with the smaller list are making.
The secret to getting the most out of your list is to build a tribe and not a list. You may be wondering, “What’s a tribe… and what’s the difference?”
The difference is that a list is just a group of subscribers who’ve either opted in to get a freebie or they’ve purchased a product of yours and landed on your list. At this stage, the list isn’t too familiar with you, and they don’t really know you well.
A tribe, however, is loyal. It takes time to nurture a list till it becomes a tribe. You’ll need to provide value to your list and help them progress towards their goals. Your emails will need to be entertaining and yet, useful.
You’ll need to be honest in your emails and your personality needs to shine. The products you recommend should be good and you must always look out for your tribe because in a sense, since it’s your tribe, you’re the leader. Your vibe attracts your tribe.
Just like any leader knows his tribe well, you’ll need to understand the needs of your list. Create a subscriber avatar. For example, if you’re in the weight loss niche, you must know who your target subscriber is.
It may be a middle-aged woman who could be juggling her career and her family and trying to get her body in shape. Or it could be a busy mom who has had no time to exercise and she’s trying to get rid of a few pounds.
Or it could be an overweight man who wants to get in shape so that he can gain confidence and ladies will start looking at him in a whole new way.
Trying to be everything to everybody is a surefire recipe for failure. Speak in a language that your subscriber can identify with. If your list is mostly comprised of women trying to lose weight on their tummy but you’re talking about getting ripped and muscular, you will not form a bond with your list.
You need to be on the same page as them and know what their needs, goals and dreams are. Now you can help them and provide them the value they need. Once they see that you have their best interests at heart, they’ll trust you and anticipate your emails. You now have a tribe of people who look up to you and want your emails.
It is inevitable that you will get unsubscribes along the way. Do not take this personally or lose sleep over it. To become a navy seal, one needs to go through a series of rigorous of tests and must make the final cut. Many start out but only a select few get through. However, these few are highly trained and have a bond like no other.
In the same way, the people who do not ‘get you’… are better off on someone else’s list. You can’t please everyone. You should be glad to see them go because not only will your autoresponder fees be lower but you’ll also have a list that’s ‘tight’ and a bunch of subscribers who hang on to your every word.
That is definitely a good place to be. Keep building your list and while you’re doing that, always establish a relationship with your subscribers so that you have a growing list that becomes a tribe.
Just thinking about that makes me feel exhausted! Wouldn’t it be easier to nurture your list, look after them and offer them products and services that will genuinely help them, instead of thinking purely selfishly about your next commission payment?
Take time to grow your list, nurture them, look after them and always have their best interests at heart and they will reward you and your business.
If you want to know more about nurturing you list, check out the featured resource below for a free Simple List Building report; download, read it and take action 😊
When growing your list, remember that gaining more traffic is not the only goal. Attracting highly targeted traffic, full of people who want and need what you’re offering, is the goal. Therefore, you need to develop a list-growing strategy that uses tactics that focus on your goal: Building and Growing a Responsive List, because when you have that responsive list, using email for marketing becomes much easier.
So, let’s build that traffic and ensure that you have a great list that will respond to every email marketing campaign you send them.
First and foremost, everything begins and ends with your website. If your website doesn’t look great, work fast, and doesn’t work on all devices you are likely missing out on numerous opportunities to connect with potential customers.
Making their wants and needs top priority helps to ensure you build a user-friendly website that people want to visit.
Before you start building or changing your site, get to know your target audience and your competition. You can only make informed decisions if you are well informed. It’s hard to create products, services, or content for your target market, if you don’t know what they want and need.
That’s why you need to look at the data, pay attention to what your competition is doing, and keep your ear to the ground, regarding your entire industry to stay on top of what’s coming next.
Social media can be very beneficial, as you build your opt-in traffic and mailing list. Since you need to be “social” and build relationships anyway, you may as well get the most out of your efforts. Let’s look at how you can use social media to drive traffic and grow your mailing list.
I hope these list building and email marketing tips have been useful. If you want to know more about email marketing, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
Email marketing is an effective form of online marketing, but there are ways to get the most out of it. Creating an email message to use in an email marketing campaign is not very hard, but convincing people to open email marketing messages is, because online scammers also use email to spread their junk mail around the internet.
Giving your autoresponder service provider a heads up on your intention to use their platform for any type of affiliate marketing campaign is the first of the marketing secrets that you should think of and remember to do before sending out that first message.
Many autoresponder services frown upon affiliate marketing as it can come across as spammy but if the main purpose of the message is to educate or entertain and then offer them something related to help them it should be fine. If in doubt, ask them before you start sending anything.
Be respectful enough of those who will be receiving your email messages to use their names to greet them in your message. This secret to email marketing does add some work to creating a marketing campaign, but it will get you further than an impersonal and unprofessional, “hey you.”
Send your email messages in HTML and PLAIN formats so that those receiving them can choose to view your marketing message in the format they prefer. Yet another of the secrets to email marketing that is very effective in getting more people to at least open and look at your message.
Even if your email marketing message containing dollars signs were to make it past an ISP filter and someone were to open it up, this is insulting and not necessary to provoke interest in your website. People understand what money is without pictures or symbols of it.
As another strategy, it is best to avoid sending your marketing messages during the holidays. This secret is in sharp contrast to the suggested techniques of other styles of internet marketing, but during the holidays people are more apt to be online for shorter amounts of time and many stay away from their inboxes because they feel an obligation towards messages from family and friends, and we all know that at this time of year people just don’t have the extra time to invest financially or even just investing their time, in other people’s ventures.
Use double opt in for cold traffic. Many people will give a fake email address jut to get a freebie, but if you force them to confirm their email address before they get the freebie, you can avoid this and remove any email addresses that don’t confirm their address.
This also helps those who may have simply typed in their email address incorrectly; they can try again and confirm their details to get their gift.
Your email marketing message should have a link to where these purchases, downloads, subscriptions, or whatever it is that you are offering can be completed or a way for these to be completed directly from your email.
Most of these secrets to email marketing are simple yes, but they are very effective when used in email marketing.
The best way to effectively carry out marketing without becoming a spammer is through Email-marketing. Email marketing is a very popular practice and technique that can be used to advertise your business to prospective customers.
In this section we have outlined the various ways on how to market effectively without ending up in spam.
Send Emails to people who know you and your products.
Sending emails to people who know you and your products is the first effective way on how to market effectively without becoming spam.
Therefore it is vital to only mail people who are familiar with your products because those who are not familiar with your product will receive it as spam and delete it and this will be a waste of your time and resources.
Avoid overwhelming your customers with Marketing Emails.
Sending out hordes of marketing emails to your customers can be boring, therefore focus more on one topic per email.
And don’t be all marketing; don’t be afraid to reveal stuff about you as this will help to create a bond between you and your readers.
Do not bug your customers with ‘Buy now!’ Emails.
Your email subscribers are already aware that you want to make sales therefore do not annoy them with abhorrent ‘Buy Now’ messages but instead try building a steady relationship with them and present yourself in a professional manner.
Always focus on what your reader wants, and if you have something that can help them, then feel free to mention it as a soft offer, rather than ramming it down their throats so you can make a quick buck.
Do not use too many images in your emails.
Most people who use emails usually block the graphics thus sending them emails with many images will only hinder them from getting the information you are trying to pass to them.
They can also slow down email loading, just as they do with a website, and we all know that attention spans are at an all-time low!
Give your customers the choice of accepting a certain number of mails per day.
This is another effective way one can use to market effectively without becoming spam because giving your customers more choices will improve your marketing and make it more rewarding.
Allow your subscribers to choose the number of emails they will be receiving together with the intervals at which the emails are sent.
However, when using this email marketing strategy, do not forget to include an Unsubscribe link in your emails because your goal is for customers to choose whether they want to keep receiving your mails or not.
And, if you want to know more about email marketing, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
Building a mailing list is a fantastic way to make your audience feel as though they are on-board with your message and to gain more trust and more authority within your niche. But while building relationships with your fans or customers is important, what’s also highly important is that you make a profit in the short term!
The way you go about this is different for emails though as compared with other forms of marketing. Read on and discover how to best go about selling through email marketing and making as many conversions as possible!
A good structure that you can use in order to hype and then sell a product over a series of messages is referred to as AIDA. This stands for:
The key thing to recognize is that when you first contact your new subscribers, they will have no awareness of your products or services and no reason to be interested. You ned to start here then before you try and get them to really want whatever it is that you’re selling.
This allows you to focus on providing value and building that trust initially, while simply mentioning your product in a very subtle way.
Interest comes through repeated mention and desire then comes when you start to describe the way in which your product can make your audience’s lives better. It’s when you start describing what it is like to hold your product or to use it and how it will inherently raise the status of the people using it.
The best thing about this stage is that the readers now have to wait until your next message before they can buy. Waiting is a great way to build more anticipation because we always want what we can’t have!
Finally, the action email will be the one where you ‘seal the deal’. This is where you will close and get the audience to act as quickly as possible by clicking and buying. Make sure to incentivize a raid decision, whether with a limited discount or limited stock!
Email marketing can be used to do a lot of things from building trust and authority in your niche to helping you to make more direct sales.
After all, most of us get enough spam as it is!
Here is some advice that can help you to get around that objection and grow your list nevertheless.
The value proposition is the thing that makes your list worthwhile and the thing that will make it stand out. This is not simply the sum of its parts. A value proposition cannot be ‘getting lots of free emails’ but rather it is what those emails do for the reader.
For example, if your mailing list is about fitness, then the value proposition comes from the fact that your messages will help the readers to lose weight and build muscle, thereby becoming more attractive, more confident and more successful.
So, sell this vision in your copywriting and make sure that your audience knows just what an exciting opportunity this is and how it is going to improve their lives.
An incentive is a freebie that you will give away in exchange for people signing up to your mailing list. Very often, this will be something like an ebook or a report.
Otherwise, you will end up with subscribers who are only there to get the free gift. Not only that, but if you give away something like an ebook or online course entirely for free, then you will actually undermine the value of the things you sell later on.
Your sender reputation is a little like a credit rating. This is a score that will be shared between the different email providers and that will be tied to your IP address and domain.
Things that can hurt your sender reputation include having lots of emails that bounce, lots of complaints from contacts and a low open rate.
So how do you prevent this from happening? How do you keep your sender reputation in the black? Here are some powerful strategies:
One advanced technique that many people aren’t aware of, is to ‘warm up’ their IP address.
When you do this, you’ll build up some positive ‘credit’ as it were, and this will then help make your address more resilient against future negative influences.
This is one reason it can be a good idea to invite your friends and family onto your mailing list.
This is a good way to avoid a scenario where you get zero opens and every little bit helps!
List hygiene simply means that you are looking after your mailing list by removing the contacts that never read a single one of your messages or that always bounce.
Finally, it is crucial that every single email list these days use a double opt in.
These small changes can make a massive difference to your deliverability, so get started right away!
And, if you want to know more about nurturing your list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊