Despite the recent growth of various online marketing strategies such as social media, email marketing still remains to be the most effective marketing tool for websites. A mailing list is therefore one of the greatest assets a business can possess.
Building this list however is not an easy task. Some websites have even resorted to buying lists in a desperate attempt to increase their subscribers but in the end this proves useless and even damaging.
The first step in creating a successful opt in page is increasing the traffic to it. Without people visiting the page, you have no chance of building your list. Below are some helpful strategies through which you can boost the number of visitors visiting your opt in page.
Search Engine Optimization (SEO)
To get as many people as possible to visit the opt in page, you need to put your website in front of as many eyes as possible. The best way of doing this is through search engine optimization.
With an increased ranking, more web users will see your website and possibly visit it.
If you are just beginning to build your mailing list, getting the traffic you need naturally can take time. To jumpstart the list, make use of paid advertising. You can advertise using Google, Bing or Facebook ads among others.
Ensure that you have crafted your ads, especially those on Facebook, well enough so as to attract as many people as possible.
Facebook, Twitter and Google Plus are some of the best social media websites that you can use to triple the traffic being received on the opt in or squeeze page. Facebook is especially effective at this.
All you need to do is create a fan page and then get people to join it.
Be careful however not to spam your fans. Instead, strive to provide value and make offers that they cannot refuse.
This is another popular method of jumpstarting your list although you will have to pay for it. It involves using someone else’s list to market your website and create your own subscribers.
Of course, you can only use solo ads with other related websites. For those in marketing and business niches, a form of solo ads is Safe Swaps – http://safe-swaps.com
A word of warning though; not all solo ad vendors are made equal and there are a lot of poor providers out there so this is NOT for the novice marketer as you can lose a lot of money quickly. In all honesty, paid advertising via the likes of Google, Bing and Facebook are more reliable.
Many websites owners do not realize the potential that forums hold in getting more people to visit an opt in page and subscribe to emails. You can easily build a list with hundreds of subscribers simply by using forums.
As you build your authority on a forum, more people will be curious to find out what you are offering.
Article marketing has long been said that it no longer works. However, it should still be part of your traffic generation strategy, as you’ll still get traffic from those searching for information around a particular topic.
To increase the number of people who follow the url ensure that the article contains helpful and informative content and use more than one article directory.
Even better, post the articles to directories in a certain niche rather than general directories. Here’s an article directory where you can submit your articles: http://ezinearticles.com
Media releases are particularly effective at getting people to check out what you are offering.
To increase the effectiveness of press releases, create them regularly and submit them to different news websites.
Get in touch with popular bloggers and ask whether you can submit a blog post.
This tactic is all about exposure and you are borrowing the site owners expertise. The more popular the blog, the more traffic you will get.
People love winning things, and a contest of any kind will receive a lot of attention.
YouTube is the most popular video hosting website. Take advantage of the millions of visitors who visit it every day to boost traffic to your opt in page.
Learn how to create a viral video that is both helpful and interesting. In the video and description, provide a link to the opt in page. You can also encourage people to share their video on their websites for more visibility.
After you have attained considerable traffic increases, remember that there is also the work of getting people to actually join your mailing list. But once you have established a steady stream of reliable traffic, you have tackled this major first step in email marketing.
If you want to know more about building your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further.
OK, in the previous posts (Part 1, Part 2 and Part 3) we talked about the first 3 steps in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it, creating your lead magnet to entice readers to opt-in and give you their email address and setting up your squeeze page to show readers the free offer.
Step Four: Traffic
The three previous steps were pretty easy. Even if you create your own lead magnet from scratch, and you need time to learn how to use your autoresponder or CRM, you can complete the other three steps in a few days at most.
You might think traffic is the hardest part, but it’s actually a lot simpler than you think to get traffic! We’re going to take a look at a few of the best strategies for getting traffic, both free and paid.
As far as free traffic goes, there’s only one method that’s quick enough to generate traffic starting today, doesn’t have a hefty learning curve, and provides quality traffic that can convert: social media.
While you can still use other social networks, most of your effort should be focused on those sites that have a higher concentration of your target demographic.
We’re going to look at a few of the most popular social networks, and how you can locate your target demographic on each one in order to find out which one(s) you should concentrate on.
Locating your target demographic on Facebook is relatively simple. Begin by searching for a topic related to your niche and find pages and groups that fit your niche.
For example, if you are offering a dog walking service, you’d want to search for things like groups for pet owners in your city or state.
Find out how many people are in those groups, and how many groups there are. This will give you a rough idea of how many people you can reach on Facebook.
Otherwise, you should be able to pipe in if people happen to ask about dog walking services.
You can also start your own group, which is your best option. This will give you a source of traffic you can turn into leads anytime.
You should also start a Facebook page for your business, and you can even include a link to your squeeze page on your Facebook page.
Pinterest is like an online corkboard. You can have multiple “boards”, and then pin images with links, sort of like bookmarking a page.
You can find out how popular your niche is on Pinterest by performing a search, and then clicking “Boards” to find out how many people have boards related to your niche AND how many followers those boards have.
You can also search pins for the niche and see how many repins each one has. This will let you know how interested people are.
You’ll need to have some interesting content to pin, so it’s a good idea to have a blog or website that you use to post content related to your field.
For example, you could have a dog care blog for your dog walking service and post useful information for pet owners.
One important thing to note is that Pinterest is heavily imaged-based, so you’ll need good images to pin that relate to your article.
For example, if you’ve posted an article called “5 Tips for Housebreaking Your Puppy”, you’d want to include a photo of a dog being trained, or something related to housebreaking a puppy, and have the title of your article on the image.
If you take a look at Pinterest, you’ll see that most images are taller than they are wide. That’s because they take up the most screen real estate since images are constrained by width but have much more space to expand lengthwise. Thus, try to make sure your images follow the same format.
Instagram is a great platform for visual content, and you can get a lot of traffic from it, especially if your business is related to fashion, beauty, art, lifestyle, food and cooking, crafts, or other topics that are popular.
This will show you how many posts are currently on the site using that phrase, as well as lots of related phrases.
For example, when I search for “dogs”, I see millions of posts with such hashtags as #dogsofinstagram, #dogs, #dogstagram, and #dogsitting.
You can also click the “People” tab and click some of the top profiles to see how many followers they have. This is another good indicator of interest in your topic.
There are three important steps to getting traffic from Instagram:
- Fill out your profile and include a link to your website or squeeze page there. Make sure to choose an interesting photo of either yourself or something related to your niche for your profile picture. And include that link because you can’t include links in the descriptions of your individual posts! (Just tell people to check your profile for a link.)
- Post often. Instagram posts scroll by and are gone quickly if someone is following a lot of profiles, so the best way to get seen is to post as often as possible. Don’t spam! Just a few posts a day is fine, but spread them out every few hours. And don’t forget to add at least 5 relevant hashtags to every post!
- Follow people who are related to your niche. Many will follow you back, and others will find and follow you from those people’s profiles. It’s a good idea to follow at least 20 new accounts each day, which you can find easily through the search function and referrals from other people. Stick mostly to following accounts related to your niche, because you want qualified leads, not just a high follower count!
Other Social Networks
There are other social networks that can be effective, too, depending on your market. I suggest giving each of these a try to see how they do for your particular market, but you might want to concentrate your efforts on the other sites we’ve talked about earlier in this chapter.
I don’t recommend using paid ads until you’ve thrown a good amount of free traffic at your squeeze page for a while and tested conversion rates.
Once you’re happy with how your page is converting, you can start sending some paid traffic to it.
Let’s look at some of the most effective paid ad platforms. These are generally the most profitable, but they may not work for all niches equally, so be sure to track your conversions carefully, tweak ads as needed, and kill any ads that aren’t performing.
Facebook is generally considered one of the best advertising platforms, because ads are typically affordable and convert well. This is mainly because of how well they are able to target ads to the appropriate parties.
Remember when we talked about how important it is to get qualified leads? Facebook is brilliant for that, because they have incredibly advanced targeting options.
Sticking with our example of using a local dog walking business, you can target people in your city, or surrounding cities, AND who are dog owners. You can seriously get THAT specific!
When you create your ad, pay attention to the type of ad you’re creating. The regular newsfeed and mobile newsfeed formats are considered the most profitable.
Keep in mind that the price you pay for your ads on Facebook is heavily based on your CTR (click-thru rate), so it’s important to design the most effective ad possible.
Facebook has a great guide to help you get started:
Bing’s ad platform isn’t nearly as competitive as many others, because they have much less traffic than Google, Facebook, and some other platforms.
However, you can still get a lot of traffic at a very low price, because the lower competition means you can actually get more traffic than you could at the more competitive sites because in many instances you could be the only advertiser in a genre.
Bing has a lot of training if you’re not familiar with the platform:
Other Ad Platforms
There are platforms you can explore as well, such as YouTube, Pinterest, Twitter, Instagram, Google AdWords, and many others.
But these can be a little trickier to master than the other three platforms we discussed, as they are either more expensive, more competitive, or harder to master.
Well, I hope you’ve enjoyed this 4-part series on lead generation strategies for your business. Now go and put it into action. If you want the whole series in a handy pdf that you can download and refer to at your convenience, you can do that here.
And don’t forget, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
If you have an online business, you’re selling something. It might be a product of your own, a service you provide, an affiliate product (or most likely multiple affiliate products), etc. Whatever it is you’re selling, you need leads.
In fact, in most major industries the average cost of a single lead is $20 or more! They’re THAT valuable. But you won’t have to pay that kind of money, because you’re about to learn exactly how to position yourself so you can easily connect with an unlimited amount of high-quality leads without breaking the bank!
So, what exactly is a lead?
How does one go about generating qualified leads?
You need to entice them to offer their contact information in exchange for something of value. It might be a free report, a training video, a discount or coupon, or something else—but it should be something they would be interested in only if they would also likely be interested in whatever you’re selling.
In other words, offering a discount coupon for a coffee shop is NOT going to get you qualified leads if you’re selling model cars. A guide on how to lose weight is NOT going to get you qualified leads if you’re offering a graphics design service.
Here is a simple example:
If you’re offering dog walking services, you might offer a free report on training your dog, or how to get bargains on pet supplies, or even a coupon for 50% off the customer’s first walking session.
To begin, there are four main elements to generating leads:
- The automation system
- The lead magnet (offer)
- The squeeze page/entry funnel
We are going to devote a post to each of these four elements, so you will learn more about how to start generating leads as you move through this series. By the end of this mini series, you’ll be ready to start connecting with red-hot prospects in your niche market so you can instantly maximize your income and expand your outreach.
So, let’s get started!
Step One: The Automation System
The first thing you absolutely must do if you want to generate leads is to sign up for a service that will allow you to build a database of leads through a web form.
Most people simply use an autoresponder service such as Aweber, GetResponse, but there are also services that will let you collect, store, manage, and search many different types of information if you need more details from your leads.
Here is a list of some of the most popular autoresponder services. Each of these services is widely respected and most have similar features and pricing.
If you’re just getting started Aweber has a free version you can use for a while. My personal favourite is Active Campaign because it has many features associated with much more expensive CRM (customer relationship management) solutions but for a fraction of the price.
Active Campaign: warr.us/ActiveCampaign
If you’re looking to collect more in-depth information, you might want to go with a full CRM solution. This type of software has in-depth information collection and management, allowing you to build a database of customer information that you can use for marketing purposes.
Agile CRM: warr.us/AgileCRM
Agile CRM is one of the most popular and powerful CRM systems out there, and you can start with a FREE account to give it a try. You can have up to 10 users with the trial, and you don’t have to enter any credit card information to get started.
Best of all, Agile CRM has some of the Brest pricing in the industry, with plans starting at just $8.99 per month after the trial.
Keap (formerly Infusionsoft): warr.us/Keap
Keap is one of the most well-known CRM systems out there. They have a hugely powerful suite of features, including syncing with over 200 other services from Gmail to BigCommerce, Shopify to Woocommerce.
The biggest drawback to Infusionsoft is pricing, which starts as $199 and scales upward. It’s a very powerful software, but the price may be a bit high if you’re just getting started.
Salesforce is another very well-known CRM. They have a huge arsenal of tools available, including
They have plans starting at just $25 per month for lead generation alone, so they are affordable for smaller companies who won’t have a lot of users accessing the software. If you don’t need the advanced features, you can make do with the cheapest plan just for generating leads.
Their lead management system lets you keep track of all the stages of customer interaction and transactions.
FreeAgent is a very affordable CRM system that has a wealth of features, including email tracking, outbound call tracking, sales activity tracking, real-time alerts and updates, mass email send, calendar syncing, and more.
Plans start at just $29 per month, making it a great option for new companies and those who aren’t doing enough business to support the price of one of the more expensive options.
Once you’ve decided which system you’re going to use and you’ve signed up for an account and familiarized yourself with how it works, it’s time to move on to the next step—the offer and we’ll look at that in the next post…
If you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
There is absolutely no doubt that having a huge email list can be very profitable, but building a list of subscribers is not the be-all and end-all of email marketing. In fact, if you do not establish a relationship with your list or make them feel like they have an intangible connection with you, your list will become unresponsive and die off.
You’ll notice that your emails get less opens and your unsubscribes will start increasing. Most marketers have no clue why this happens and usually there is only one reason. The people on the list just don’t like them or trust them.
It’s really just human nature at work here. If you get a phone call from someone you like, you immediately answer it. What happens if it’s someone you don’t care much for? In most cases, you’ll ignore the call and in some cases, you’ll even block the number.
Your job as an online marketer is to make your list like and trust you. They’ll then look forward to your emails and be loyal subscribers. This article will give you 5 ways to achieve this goal. Adopt them and you’ll see a marked improvement in the response from your list.
People love to be entertained. Even if you’re in a niche that’s serious like diabetes, you can always include interesting stories in your emails to keep your readers hooked.
Too many marketers focus on conversions instead of rapport. They keep their emails brief with a call to action so that readers will click on the link and buy what they’re promoting. While this may work now and then, over time, your subscribers will get tired of your salesy emails and it’ll turn them off.
You need to be entertaining and keep your emails helpful but lighthearted so that it’s not all about the selling.
It is a fact that the most visited page on most blogs is the ‘About Me’ page. The reason for this is that people are curious to know who the person behind the blog is. The same applies to your list. Your subscribers want to know who you are.
So, bring down your wall and be human. Share what makes you laugh and what annoys you… and whatever you think may be interesting.
Above all else, be truthful to your list. Do not lie or resort to leaving out pertinent details just to get sales.
By making a mediocre product look like the next best thing since sliced bread, you may get the sale. However, once your subscriber purchases the product and sees what a letdown it is, they will not trust you in future.
It is a fact that you cannot please everyone. No matter how good you are, there will be people on your list who ‘just don’t get you.’ Many marketers try to be politically correct and toe the line just so that their subscribers don’t leave.
This is wrong and it’s better to just be yourself and let your subscribers like you for who you really are. Say what you want to say without worry. Those who like you will stay on and those who don’t, will leave.
Do note that it’s best to avoid discussing politics and religion unless you’re really good at being impartial in your writing… and even then, it’s a gamble. Anything else is fair game.
Generosity is so rare these days and it’s especially rare among marketers. The majority of marketers only send emails promoting products with very little else to go along with their promotions.
People like to buy but they don’t like being sold to. Most people join your list for information and value. They want information that helps them. They didn’t join your list to keep buying products so that you make sales and commissions.
When you do this well, just intimating that you have a great product on offer will be enough to get their attention and they’ll buy what you recommend. You will not need to send 10 emails a day or hard sell them the product.
You attract flies with honey and not vinegar. Use these 5 tips and make your list like you like a friend they’ve always known.
If you want to know more about nurturing your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
Once you have an email list, it is important to nurture it and provide value to your subscribers before bombarding them with offers.
There is no problem marketing to your list, but you must always have their best interests at heart and treat them the same way that you would want to be treated by a marketer.
Once you have built that rapport, feel free to offer appropriate affiliate offers that would benefit your readers.
And, hopefully you may also have your own products and services that you can put in front of them.
And this is also a way of launching a new product or even relaunching one of your previous products or services.
Let’s say you’re reopening a membership for a limited time, or you’re launching a product just for your list.
Okay, so you’ve got a product you’re going to be offering to your list for a limited time – let’s say three days.
After the three days, either the product is no longer available, or the price goes up.
Yes, there is nothing wrong with offering special deals to your own list on your own product. In fact, I think it’s a great idea, because people on your list should be rewarded with special deals no one else can get (hint hint!)
In this example you’re going to be sending out a total of 6 emails. Yes, you could do 5, or 7, or… but I’ve found this sequence works well, so it’s what I do. Your mileage may vary. 😊
I suggest you write all 6 of your emails ahead of time, and here’s why:
First, you can schedule them and forget them. Nice.
Second, you can see if the entire sequence flows and makes sense.
Your first email will go out the day BEFORE your launch, and it will say something like, “Watch your email tomorrow for a very special limited time offer for my subscribers ONLY. I think you’re going to love it!”
This first email is low key, short, fun, and only sells them on watching for the next email.
On the day of the launch, you’ll send out two emails, one first thing in the morning and one in the evening.
But if the sales page is lacking, then you can do product selling right there in the email.
The first email of the first day of the launch gives all the great reasons to buy, only abbreviated. I like my sales page to do the heavy lifting.
The second email of that first day tells them how the launch is going, how many people are buying… that sort of thing.
Yes, it’s written ahead of time, so yes, you now know one of my secrets – I’m guessing how well it will be going when I write it. 😊
On the next day you should send one email in the middle of the day to remind them that this offer isn’t going to last, and to remind them of the big benefit they’ll get from the product.
On the final day you should send two emails. The one in the morning says something like, “Last 24 hours.”
The one in the evening says, “Last chance, last email.”
The power of FOMO (Fear Of Missing Out) is very strong in people so don’t underestimate it!
I’ve used this same sequence of 6 emails many times because it’s effective. It works. And it gives me plenty of sales which I can then show to affiliates to get them to come on board and do their own launches.
As mentioned earlier, I recommend you make a special offer that is available only to your own list, but that doesn’t necessarily mean a special price. It could mean a special bonus that only they get. That way your affiliates can offer it at the same price point to their lists, too.
One more thing: If you’re only working with a handful of affiliates, you can make a special page for each one that says, “Special deal for Jane Smith’s subscribers only.”
I’ve found that using this technique boosts conversions by about 10%, depending on the offer and the list.
The thing is to not do this kind of thing all the time or you may end up annoying your readers.
Some marketers do these sorts of “crush campaigns” all the time and it just causes the readers to get angry and unsubscribe and you then need to keep replenishing your list.
Isn’t it much better to actually nurture and help your readers to succeed? They will appreciate you so much more and you can then build a tribe of people who will follow you and buy repeatedly from you and this is the best way to do business as you are building a brand reputation.
By the way if you are interested in building your brand the right way, you can grab a free report called Brilliant Branding by clicking on the featured resource below. If you do download it, please read it and take action and good luck 😊
All marketers will know that building an email list should be your number one priority when starting out in any kind of online business. If you ask any marketer what they would do if they had to start again, most will invariably say that they would start to build their list from day one and wish they would’ve done this the first time around.
So, after you have started to build your list what then? Well, you email them on a regular basis with useful help, tips and advice. You should also try to entertain them and open up to them and show them the real you rather than a business persona.
This opening up builds the know, like and trust factor that will make them more likely to buy from you again and again.
The key is to be yourself and don’t try to fake it. They want to know about you and your perspective on things or they wouldn’t have signed up.
They want to know that you have their best interests at heart and that you don’t just think of them as a commission on a sale!
So, now you have an email list and have started to write to them; great.
The next question is, “How often should you email your list?”
Believe it or not, this is one of the most commonly asked questions regarding email marketing. Some marketers say that you should mail daily so that your list can get to know you.
You’ll be creating a habit where they look forward to your emails. This is true and there are several marketers who mail their list several times a day and make six figure earnings from email marketing.
So who is right? How often do you mail out?
The truth is that there is no right or wrong answer to this question. It depends on several factors ranging from the people on your list to the type of marketer that you want to be. We’ll look at a few tips below and they’ll shed light on how frequently you should mail.
The Golden Rule
The golden rule is that you should do unto others as you’d want others to do unto you. If you do not mind receiving several emails from marketers promoting products every single day, you’d probably have no qualms mailing your list daily or even several times a day.
However, if you prefer getting one email every 3 or 4 days from a marketer and daily emails seem like too much for you, you can choose to email every 3 or 4 days.
You’ll feel better about yourself… and this will reflect in your emails.
If several people on your list tell you that they prefer fewer emails, then mail less frequently. You must have a ‘feel’ for your list.
What Type Of Marketer Do You Want To Be
There are two types of marketers when it comes to email marketing. One type follows the ‘Churn and Burn’ method of email marketing.
Basically, they release products constantly and use traffic generation methods such as solo ads and paid ads to build their list.
They then hammer this list with emails promoting offer after offer after offer. This can be very effective and they may make thousands of dollars doing it.
The second type of marketer sends fewer emails to the list and he or she is more concerned about building a relationship and rapport with the list. The focus is on repeat customers and the long term value of the customer.
Their goal here is to build a business and not sacrifice long term profits for short term rewards.
Providing value and helping their list is put ahead of short term profits. They treat their subscribers as people and not cash cows.
Both methods are just as profitable… and ultimately, you should choose one that you’re comfortable with.
Do You Have Something To Sell?
If you feel like you have something to sell to your subscriber that will be of value to them, cast aside your hesitation and mail away. Just make sure you exercise due diligence and check the product out first.
Never make the mistake of blindly promoting a product that you don’t have a clue about. Like they say, trust takes years to earn and seconds to break.
Curious subscribers will click on the links and you will make sales. So, even if your emails are purely helpful content, do find a way to add a link or two subtly within the email that could lead to sales. After all, you are a marketer and you do need an income to keep your business going.
At the end of the day, the best way to know how often you should email your list is to self-reflect on your business goals and to do what is comfortable for you. Monitor your email open rates, click through rates and unsubscribes. With these stats you’ll have all the information you need to figure out just how often your list wants to hear from you.
If you want to know more about building your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further.
Is there a right or wrong way on how often should you email your list? We all know that your list should be treated as if it is a goldmine. Think about it. How would you react if you were bombarded with emails that provided no real value with the sole purpose of getting you to buy something?
Would you say that once a week or month is enough. You certainly do not want to inundate your subscribers with too much information, but at the same time you do not want them to forget about you either.
Why It is So Important To Frequently Send Emails
If you get it wrong when sending your emails, you could border on being annoying, in which case your subscribers will unsubscribe from your list. On the other hand, if you communicate often enough at just the right times and frequency, you have a better chance of making more money than the average marketer.
Some marketers recommend that you stay in touch by sending your list a weekly newsletter. While others say twice a week is not a bad idea as an absolute minimum.
When would it be considered as wrong to send out scheduled emails? Randomly sending out emails is not such a good idea. Say, you send emails 3 times per day over a 4 day period, then you decide to send out 2 per day for a week.
If you carefully consider what is needed to foster a positive relationship between you and your subscribers, once a day would be regarded as a good start. Provided you share very useful information in the form of free videos, mini reports or something that has real meaning in their lives. It must be new, exciting and content that has not been shared previously.
When you establish frequent contact you will start accomplishing some important factors that are needed to grow your business, such as:
- Strengthen your authority in the Niche that you are in
- Establish credibility and trust with your readers
- Demonstrate that you are here to stay
- Increase your chances of being foremost in the mind of your subscribers when it comes to purchasing your offer
- Fully showcase the benefits of making use of your products or services
Most importantly, when looking for an answer on how often should you email your list, you should bear in mind that your subscribers should be treated like family. This can be done by sending them an email where you simply state how much you appreciate them, then give them valuable information that will make a difference to their lives. All this without any strings attached.
Things To Avoid When Sending Emails
Do not shove all kinds of marketing messages in the face of your subscribers to try and twist their arms into buying this or the other from you. Unless, of course, you do it in a tasteful manner where they get to realize the value in owning a particular product you have.
Some marketers go all out to promote anything and everything for the sake of making money. Avoid doing this. Send emails that focus on useful information and list sources that will add value to the life of your subscribers. Never think that you are bothering your readers if you have something of value to share with them.
Should You Broadcast Messages Or Send Autoresponders?
If you intend making a special announcement, then a broadcast message as a one off email would be ideal. On the other hand autoresponders make the lives of internet marketers so much easier.
Which one of the two would be better to use?
There is no right or wrong answer in this regard. Below are a couple of guidelines to help you along:
Broadcast messages – If you are a very organized individual who are able to send broadcast messages consistently on a daily, weekly or monthly basis, then this would the way to go.
Autoresponders – Most people and business owners already live a very hectic life, and would therefore prefer making use of autoresponders. This way you can keep in touch with your prospects for months if not years. All this without even being there. All that is required of you is to do the work once, then set and forget about it.
The only problem is that too much automation can become impersonal to the point where people do not feel valued. It won’t be a bad idea to relate a story to your subscribers every now and again. You should mix it up a little. Make use of an autoresponder, but also broadcast something of importance every now and again.
For instance, on a Monday, Wednesday and Friday you could set your autoresponder to do its thing. Make a point of personalizing your messages on all the other days, which would include making use of broadcast messages.
Your subscribers will see you as a real person and not think they are dealing with a robot. This is the kind of approach that is highly recommended.
Test it by taking a closer look at how often your mails get opened, etc. If you experience too many unsubscribes, then it is a sure indication that you are overdoing it. Close monitoring is the key to your success.
Your email’s subject line is the gatekeeper of your email campaign. When you invest hours of work into getting the segmentation right and nailing the email copy, you absolutely want your email to get read!
The average person gets dozens of emails every day – and this may include coupons, newsletters, social media notifications, password resets, lead nurturing emails, invitation to parties, and so on. It’s a lot of material to sift through, never mind open, and most people open the emails based on how effective the subject line is.
People’s inboxes are always full of messages so it’s all too easy for them to hit Delete without a second thought; yet email can be a powerful tool when used to market your business. Subject lines that convey a sense of urgency tend to have higher open rates than say, those that offer freebies, and the use of first names has been found to increase the open rate by a small margin.
But there’s a lot more to subject lines than first names, and knowing which factors affect open rates can help you draft effective emails. Here’s a quick guide to get you started:
1. Localize And Personalize
You’ve probably come across basic personalization in email marketing- “Hey John, would you like..” It’s pretty common nowadays and perhaps a little overused but that does not mean you shouldn’t personalize your subject lines. You get a better effect when you use customer attributes and actions to tailor your emails. Remember the following:
- Use first and last name
- Modify the subject line based on the recipient’s location
- Mention their actions on the website- favorite features, what they’ve been up to, etc
- Clothing stores are very specific to gender when highlighting products
2. Be Very Specific
Whether you’re sending notifications or direct updates, you need to be clear about each campaign and your objectives. However, being upfront doesn’t necessarily mean revealing everything the email is about, but assuming you’re targeting specific segments, then you need to point that out in the subject line.
It might sound counter-productive to let people know why you’re sending them emails but it’s actually the best way to get their attention and get click-throughs.
3. Take Time To Build Momentum
Auto-responders are very effective at sustaining a life-cycle email marketing campaign. The series makes it easier for you to present yourself to the recipients and allow you to build momentum, because you shouldn’t just email people out of nowhere.
Informative subject lines can be used in a series to build momentum and increase your email conversions but unfortunately most businesses send less emails than they could for fear of annoying their recipients. If the emails are relevant and helpful, you shouldn’t worry about annoying the readers.
4. Test Everything!
You may have read that short subject lines are more effective at boosting opens: it’s one of the many marketing quotes thrown around but the truth is you can never be sure how true that is for your own audience. Subject lines are relative to your audience and there really isn’t any hard rule when it comes to length.
To give you a better picture of what works in subject lines, here is a compilation of 7 email subject lines people went crazy about:
1. ” Hey”
When handling inbound marketing, simple subject lines have the best results. This particular example is not about a smart or short subject line, but rather the effective combination of casual personalization and the sender name paring- for instance if you received an email from the president with this subject line, you’d be curious to find out what he has to say.
You may also try paring a goofy mascot with a serious subject line.
2. “As You Wish”
Learn what makes your audience tick and employ a few psych principles to get their complete attention. For instance, this subject line was taken from a movie, The Princess Bride, and UncommonGoods used it on their buyers for a more personalized effect.
3. “Where to Drink Beer Right Now”
Okay, so not everybody loves beer, but imagine receiving this in your inbox at 18:45 on a Wednesday night? I mean, think about it: you’ve been holding it together since Monday and now you need to decompress with a few of your buddies before the weekend gets here; and then you get a notification just as you’re about to head out and it says “Where to Drink Beer Right Now”.
The timing alone makes this subject line a winner.
4. “Not Cool, Guys”
We’re not all equipped to be snarky writers but you can play around with the subject line and find a way to make it stand out.
5. “You’re Missing out”
You may have heard about FOMO, an acronym for fear of missing out; which is actually a big deal now in our interconnected society. Naturally, people don’t like to miss out on things, and a smart marketer will exploit this vanity by initiating an effective marketing campaign.
6. “DO NOT Commit These Facebook Atrocities”
No matter how reserved or down-to-earth you are, nobody likes to do things wrong.
This line spells out “DO NOT” using full caps for effect, so that way readers will notice the message in their inbox.
7. “What Can You Afford?”
This is an interesting and somewhat encouraging angle; showing your audience a bunch of products that are RIGHT on their budget. Its also kind of competitive, your audience pitting cash against what’s available on the market.
You needn’t be a psychologist to play this game; just pay attention and you’ll see a number of opportunities. Remember principles such as scarcity, urgency and social proof, and see how they boost your conversion rates.
If you’ve been around internet marketing for any length of time, I’m sure that you’ve heard the phrase “The money is in the list.” You might get weary of hearing it, but it’s smacking you in the face for a reason – it’s the truth! Actually the phrase should really be “The money is in the buyers list.”
First of all, let’s answer the question, “What is a list?”
So why is building a list so important? Let’s say you start off as an affiliate marketer. You find a niche you truly enjoy and you start working what you’ve learned into some traffic for your affiliate links.
Over a period of 30 days, you funnel 5,000 prospects from the World Wide Web who are interested in your niche straight through your affiliate link to the product owner’s site.
They even buy – yea! You’ve made a 50% commission with a 2% conversion rate. That means 2 out of every 100 people you sent bought the product, and your share was $26.00 (as an example). You earned a cool $2,600 this month – good for you!
But you’re leaving money on the table. Those 100 people who bought from your 5,000 clicks? They’re now on the product owner’s list, not yours. So what they’re going to do is send them more offers over the coming weeks.
After all, they are proven buyers. Over the next 30 days, those buyers fork over some more money for products that complement the original one they bought. That money goes to the product owner, not you – because you passed on building a list the first time around.
Why should the product owner get to cash in on that person again and again when you’re the one who brought them the customer in the first place? Stake claim to each prospect and leverage your relationship with them for future sales and commissions.
You can have unlimited lists for different niches and send automated emails using a simple tool called an autoresponder, examples of which are Active Campaign or Aweber. Every day you can log in and see how many people have signed up, and you can create automated messages to send out to help convert your list into more sales.
If you want to learn more about autoresponders, you can read this article.
If you are serious about growing a successful online business, then you must make list building your main priority.
Even if you are an affiliate marketer like in the example mentioned above, there are ways to capture the prospects email address before sending them to the sales page.
You can do this by creating a free gift that the prospect opts-in (i.e. give up their email address) to receive. The trick here is to make the gift highly relevant to the affiliate offer.
Checklists, workbooks, case studies are such examples of good gifts, or “lead magnets” as they tend to be called.
Once you have your gift, you can create something called a squeeze page (sometimes called a bridge page in affiliate marketing) using your page builder of choice. If you use WordPress, I highly suggest OptimizePress and if you don’t use WordPress I would suggest Convertri.
When you are ready, you send your traffic to the squeeze page, the prospect opts in and is then sent to the affiliate offer.
This is a real win-win because you are building your list and you may also get some affiliate commissions if they decide to buy 👌
When you are a little more confident, you can try your hand at creating your own products and having affiliates send traffic to your offers. How amazing is that?
But whatever you do, you must ensure that you are actively list building all the time.
You also need to manage your lists proactively, and learn how to write compelling emails to get readers to open them and to take action on the contents.
Don’t just bombard your new subscribers with offer after offer. It is important to nurture your list and give huge amounts of value and helpful advice before asking them to buy even more stuff from you.
This is a major mistake that a lot of marketers make, especially in the internet marketing/make money online niches.
So, as you can see, list building is critical for the success and longevity of an online business. But it is also incredibly important that you nurture and manage your list once they have subscribed as it is much easier to convince a customer to buy from you again.
Write emails that help your subscribers and don’t be afraid to get a little personal and reveal things about yourself as this will only make them connect with you more, as you are not just another marketer, but a real person.
And remember that your email list is a source of free traffic, so look after it and it will be a source of income for you for years to come.
Your subscribers will expect you to sell to them so that isn’t a big issue, but don’t go for a hard sell every email. Always have their best interests in mind, rather than making a quick buck and they will reward you with their loyalty and custom.
And don’t email them too often! Some marketers email daily, others a few times per week or once a week. There is no right or wrong but you do need to email them regularly; once a week minimum or they may forget about you.
Some marketers can be very pushy and email multiple times per day, especially if they are promoting a product launch, but I personally think that is too much and too aggressive.
As I said earlier, you need to be managing your list and this includes removing people from your list who aren’t opening your emails as this can affect your delivery rates. And as long as you are continually trying to build your list, this shouldn’t be a big issue for you.
Just remember that your subscribers are real people with real problems that hopefully you can help them solve and you will do well.
So, go out and start building and nurturing your list today. 👍
The best outcome of your first online marketing campaign is a big response. The worst outcome is being overwhelmed by thousands of responses awaiting your response. Online buyers expect instant response to their information requests. Time is money, patience is thin!
So if you aren’t able to respond quickly, not only will you frustrate your potential clients, but you’ll wear yourself out trying to handle this alone.
The Amazing Autoresponder
That’s where you hire the inexhaustible personal email assistant, the autoresponder. Just set up your autoresponder to perform all of the tasks you need, and then you’re free to move on to the next campaign.
The autoresponder also captures the email information of prospects or buyers. That’s absolute gold for building your email list. Smart Internet marketers use this list to stay in touch on a regular basis.
The saying is that the money is in the list and this is true, although it is really in the buyer list.
Now you don’t have to irritate with daily emails. Many marketers email daily (and sometimes multiple times per day but this is inadvisable) and can be very aggressive so you need to strike a balance between offering good advice and going for the sale. A 3:1 ratio is a good balance, so for every email that is just going for the sale, provide 3 valuable emails offering good advice and tips to help the reader.
Of course, email marketing is a great way to give them a “sneak preview” and as a pre-sale buying opportunity for your new product along with many free tips.
Another great use of the autoresponder is to send regular newsletters.
Offering a free niche market newsletter helps you get those valuable email opt-ins. Some prospects want to learn more about your product before buying. The newsletter is a tool for developing trust with potential buyers.
The fact is that buyers would rather choose products from trusted sources than take a chance on the unknown, so keep the relationship solid with regular, meaningful communication. Your autoresponder can handle multiple lists and different messages. That gives you a way to tailor the email to prospects for each product.
One of the biggest mistakes that marketers make is failing to target the message for each product prospect. They get lazy, write one message and one thank you note and then move on.
And this is such a common mistake that 90% of marketers make, including those who know better and even teach segmentation techniques to their buyers and readers!!! This undoubtedly brings their integrity into question in the minds of their subscribers, so always practice what you preach!
The autoresponder is capable of so much more work for you. Give each list a distinct name that relates to the product so that you can easily identify the list.If the autoresponder tool seems daunting, take time to view the tutorials.
Even if you have an active list under management, scan the tutorials to see if there are new tricks you can learn for maximizing the effectiveness of your autoresponder emails. Keep your electronic personal assistant busy and you’ll make more money online with less effort.
There are free autoresponders out there but they are limited with what they can do so it is always best to sign up to a paid service. Prices range from around $9-$19 per month for a list of up to 500 subscribers and the most popular all have free trials so you can try them out to see which one works best for you.
Although the primary purpose of an autoresponder is to automate the email sending process, it is also important to send regular broadcast emails to your subscribers, especially if there are any trending topics in the news relating to your niche, and also to tell them more about you and what you are up to.
This creates a more personal connection with you and builds more trust and likeability.
And this leads me nicely onto my next point…
Autoresponder Email Marketing – Make It Personal
As already discussed, the technical options that you have make it possible to send personalized emails from your autoresponder that can seem like the real thing.
Not every buyer knows about autoresponders, so it gives them the sense that you created an email individually for each reader i.e. just for them.
When you write an email, start with the name of a trusted friend in mind and write as if the message was just for that friend. Then edit out the friend’s name and set up the message so that your autoresponder takes over and inserts the prospect’s name.
Add the name naturally as it would occur in conversation. Internet marketers can make the mistake of over-using the name just because it’s easy to insert electronically. Read the message aloud.
Would you use the name that many times or does it sound phony? Yes, people love the sound of their own names, but when it’s over used, the reaction is that you’re being a fake and that send the buyer fleeing.
Don’t let spell check defeat you. First, be extremely careful when you type a name into the autoresponder list. If the name was automatically added to a list, don’t change it. Some names are spelled differently on purpose.
There is an ongoing dispute between Teresa and Theresa as to which is the accurate spelling of the name. Answer: the way she wants it! Also, be careful that the name isn’t changed in the final spell check.
Avoid the marital status question. Don’t add Ms, Miss or Mrs to any correspondence. For one thing, email isn’t that formal. You don’t need to guess on this one or you’ll surely be wrong more often than right.
While the generic “Dear Friend” or “Dear Internet Marketing Colleague” seems impersonal, at least it doesn’t make obvious mistakes that are humorous to some people and blatantly offensive to others.
Use the name when you ask for the order. Remember to be personal when you make the final pitch.
What’s more appealing to you: “Everyone needs this marketing package to increase sales” or “ I want to see you enjoy the kind of success I’ve had with this product – so, Stan, are you ready to make serious money online? If you are then click here. . . .but wait, Stan, I’ve got one more bonus that’s just what you need!”
That’s a personal close using the name and showing interest in the prospect’s success. So keep it real, keep it personal and keep making contact with your list so that the first sale isn’t the last one.
OK, so there are a few things to bear in mind when using an autoresponder and writing emails for your email marketing campaigns.
Email is a very powerful tool if used correctly and can be very profitable, but always put your prospects needs before your own and you will surely be successful.