5th February
By Jason Daly

8 Ways To Improve Your On Page SEO

Are you looking for ways to improve your on page SEO? If so, you've come to the right place. In this blog post, we'll be exploring 8 essential tips and tricks that will help you boost your on page SEO and get noticed by search engine algorithms. 

From themes, optimizing titles and meta descriptions to building internal links, these strategies will help you get ahead of the competition. 

So if you're ready to take your on-page SEO game to the next level, keep reading!

Choose A Fast, Responsive SEO Friendly Theme

Choosing a fast, responsive, and SEO-friendly theme is an essential element of on-page SEO. The theme of your website determines how fast your website loads and how user-friendly it is. A fast, responsive, and SEO-friendly theme can improve your website's ranking and visibility on search engine results pages (SERPs). 

Firstly, a fast website is essential. A fast website not only provides a better user experience but also helps your website rank higher in search engines. Search engines like Google prioritize websites that load quickly, as they are more likely to provide a better user experience. Slow websites, on the other hand, are penalized by search engines and can negatively impact your website's ranking.

A responsive website is also important for your on-page SEO. A responsive website is a website that adjusts its layout based on the device being used. This means that your website should look good on both desktop and mobile devices. A responsive website is not only user-friendly but also important for SEO. Google prioritizes mobile-friendly websites and penalizes those that are not optimized for mobile devices.

When looking at themes for your website, look at those that may include features that can boost your rankings. An SEO-friendly theme is a theme that is designed with SEO in mind. It should include the necessary HTML elements, such as title tags and meta descriptions, to help search engines understand your content. It should also be optimized for speed and mobile devices to improve your website's ranking on SERPs. My personal favourite WordPress based themes are OptimizePress and Thrive Themes. 

As you can see, choosing a fast, responsive, and SEO-friendly theme is an important factor for on-page SEO. It can improve your website's ranking and visibility on search engines, providing a better user experience and ultimately driving more traffic to your website.

Use Targeted Keywords Strategically

One of the key elements of on-page SEO is using targeted keywords strategically. 

Targeted keywords are specific words or phrases that people use to search for information on search engines. For example, if you run a pet grooming business, your targeted keywords may include "pet grooming services," "dog grooming near me," or "cat grooming tips." By incorporating these keywords into your website's content, you increase your chances of appearing higher in search engine results when people search for those keywords. 

Here are some ways to use targeted keywords strategically to improve your on-page SEO:

Conduct keyword research: Before you start using keywords on your website, it's important to conduct keyword research to identify the most relevant and effective keywords for your business. You can use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keywords that are popular, have low competition, and are relevant to your business.
Use keywords in your page titles and meta descriptions: The page title and meta description are the first things that people see in search engine results. Make sure to include your targeted keywords in these elements to make your website more relevant to search queries.
Incorporate keywords into your content: Use your targeted keywords throughout your content, but don't overdo it. Google penalizes websites that engage in keyword stuffing, so make sure your keywords are incorporated naturally and in moderation.

Using targeted keywords strategically is a powerful way to improve your on-page SEO. However, it's important to use keywords in moderation and avoid engaging in any black-hat SEO practices that could result in penalties from search engines.

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Optimize Your Title And Meta Tag

Ok, so let's move onto optimizing your title and meta tags. These tags provide information to search engines about the content of your web page and can impact your search engine ranking.

 Here are some ways to optimize your title and meta tags to improve your on-page SEO:

Use your targeted keywords: Including your targeted keywords in your title and meta tags can help signal to search engines that your content is relevant to a particular search query. Make sure to use your keywords naturally and avoid keyword stuffing, which can lead to penalties.
Keep your title tag under 60 characters: The title tag is the clickable headline that appears in search engine results. To ensure that your entire title tag is displayed, keep it under 60 characters. This also makes it easier for users to quickly scan and understand the content of your page.
Use a unique title and meta tag for each page: Each page on your website should have a unique title and meta tag that accurately reflects the content of that page. This helps search engines understand the structure of your website and provides users with relevant information.
Write compelling titles and descriptions: The title and meta tags should be written in a way that is compelling and entices users to click through to your website. Use language that is clear, concise, and emphasizes the unique value of your content.
Include your brand name: Including your brand name in your title and meta tags can help build brand recognition and make it easier for users to identify your website in search engine results.

Next, let's move onto some different tags...

Insert Image Alt Tags

When it comes to on-page SEO, one element that is often overlooked is the use of image alt tags. These are descriptions that you can add to images on your website to provide context and information for search engines and users. 

Here are some ways to use image alt tags to improve your on-page SEO:

Use descriptive alt tags: When you add alt tags to your images, make sure they are descriptive and relevant to the content on your page. Rather than using generic phrases like "image1" or "picture2," use alt tags that describe the image and include your targeted keywords.
Optimize your file names: The file names of your images can also impact your on-page SEO. Before you upload an image to your website, rename the file to something that is descriptive and includes your targeted keywords. For example, if you have an image of a dog on a grooming website, you could rename the file to "dog-grooming-services.jpg" to make it more relevant to your content.
Use high-quality images: The quality of your images can impact your website's performance and user experience. Make sure to use high-quality images that are optimized for the web and won't slow down your website's loading time.
Use images to break up text: Including images on your website can also help break up long blocks of text and make your content more visually appealing. When you do include images, make sure to add alt tags to each one to improve your on-page SEO.
Use captions: Captions are another way to provide context and information about your images. Use captions to describe the image and provide additional information that may not be included in the alt tag.

By taking these things into consideration, you can improve your on-page SEO and provide a better user experience for your website visitors.

Write Unique Content For Each Page

Unique content helps search engines understand the purpose of your website, the value it provides to users, and how it should be ranked in search results. 

Here are some ways to write unique content for each page and improve your on-page SEO:

Develop a content strategy: Before you start writing content, it's important to develop a content strategy that outlines the purpose of your website, your target audience, and the topics you want to cover. This can help ensure that each page on your website has a clear purpose and unique content.
Conduct keyword research: Conducting keyword research can help you identify the topics and phrases that your target audience is searching for. Use this information to create content that is relevant to your audience and includes your targeted keywords.
Write for humans, not just search engines: While it's important to include your targeted keywords, it's equally important to write content that is engaging, informative, and valuable to your audience. Avoid keyword stuffing and focus on creating content that provides value to your users.
Use headings and subheadings: Using headings and subheadings can help break up your content into smaller, more readable sections. This not only makes it easier for users to consume your content, but also helps search engines understand the structure of your page.
Avoid duplicate content: Duplicate content can harm your on-page SEO and make it difficult for search engines to understand the purpose of your website. Make sure that each page on your website has unique content that provides value to your audience.

Now that you have started to create content, let's look at linking similar content together...

Include Internal Links To Relevant Pages

Internal linking is a powerful on-page SEO tactic that can improve the user experience, help search engines understand the structure of your website, and increase the visibility of your content. 

Here are some ways to include internal links to relevant pages and improve your on-page SEO:

Use descriptive anchor text: Anchor text is the clickable text in a hyperlink. Using descriptive anchor text that accurately reflects the content of the linked page can help both users and search engines understand the purpose of the link.
Link to relevant content: Internal links should be relevant to the content of the page and provide additional value to users. Linking to pages that are closely related to the content of the current page can help users find more information and stay on your website longer.
Use a variety of internal links: Use a variety of internal links, including contextual links within the content and navigational links in your website's menu. This can help ensure that users can easily find the information they're looking for and can navigate your website efficiently.
Link to cornerstone content: Cornerstone content is the most important and valuable content on your website. Linking to cornerstone content from other pages on your website can help improve its visibility and increase its authority.
Update your internal links regularly: Over time, your website's content and structure may change. Make sure to regularly update your internal links to ensure that they are still relevant and provide value to users.

Now let's look at the URL's you are using (isn't there a lot to consider)?

Make Sure Your Url's Are SEO Friendly

Yes, even your URL's can be optimized to give you a small SEO boost, and every little helps, right?
So, here are some ways to make sure your URLs are SEO-friendly and improve your on-page SEO:

Use a clear and concise URL structure: A clear and concise URL structure can help both users and search engines understand the purpose of the page. Avoid using long and complicated URLs that are difficult to read and understand.
Include targeted keywords in the URL: Including targeted keywords in the URL can help search engines understand the content of the page and improve its visibility in search results. However, make sure to avoid keyword stuffing and use targeted keywords in a natural and relevant way.
Use hyphens to separate words: Using hyphens to separate words in the URL can help improve its readability and make it easier for users to understand the purpose of the page.
Avoid using session IDs or dynamic parameters: Session IDs or dynamic parameters can create multiple URLs for the same page, which can confuse search engines and harm your on-page SEO. Make sure to use static URLs that clearly identify the content of the page.
Use a canonical tag to avoid duplicate content: If you have multiple URLs that lead to the same content, use a canonical tag to indicate the preferred URL. This can help avoid duplicate content and improve your on-page SEO.

Now let's help out the bots for even more SEO juice...

Have A Site Map For Bots

Search engines use bots to crawl and index websites. Having a sitemap on your website can help search engine bots easily find and index your pages. 

A sitemap is a list of all the pages on your website that you want search engines to crawl and index. It provides a clear and organized structure for your website and can improve your on-page SEO in the following ways:

Improved crawlability: A sitemap helps search engine bots navigate your website by providing them with a clear path to follow. This ensures that all pages on your website are discovered and indexed by search engines, improving your website's overall visibility and ranking.
Better user experience: A sitemap not only helps search engines navigate your website, but it also provides a better user experience by offering a clear and organized structure for your website. This makes it easier for users to find the content they are looking for, improving their overall experience on your website.
Enhanced optimization: By providing search engine bots with a clear path to follow, a sitemap can help identify the most important pages on your website. This can help you optimize your website for targeted keywords, ensuring that your most important pages rank higher in search engine results pages.
Improved website updates: A sitemap helps search engine bots discover and index new pages on your website. This can be especially useful when adding new pages to your website or updating existing ones. With a sitemap, search engines can discover new content faster, improving your website's overall ranking and visibility.

As you can see, having a sitemap for bots is an essential part of on-page SEO. It may not be sexy, but it can help to make your site more visible, and more visibility means more traffic, and hopefully more traffic means more conversions and ultimately, sales 🙂

“SEO is only not seen as rocket science by those who know it” 

– Danny Sullivan

Conclusion

By now, I'm sure you'll agree that on page SEO is an important part of any website's overall search engine optimization strategy. By following the eight ways outlined in this article and implementing them properly, you can improve your website's visibility, ranking, and performance in search engine results.

And, by regularly monitoring and updating your content, you can ensure that your website always stays up to date with the latest trends and best practices in SEO. With a well-planned on page SEO strategy in place, you will be well on your way to success in your online business.

This list isn't exhaustive, and there are other things that you can do, but these are probably the most important ones. SEO is a huge topic and can be rather intimidating, but remember to write any content for people, not search engines, and that you can always go back and do a lot of this optimization later.

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