5th September
By Jason Daly

The Cost Of Living Crisis Is A Great Time To Start An Online Business

We're in the middle of a cost-of-living crisis, and it's only getting worse. The cost of living is rising, as are energy and fuel prices while wages remain stagnant. This is making it difficult for people to make ends meet, and many are turning to online businesses as a way to make some extra money.

There are a number of reasons why starting an online business is a great idea during a cost of living crisis. First, it's a great way to make some extra money. If you can make even a little bit of money on the side, it can help you make ends meet.

Second, starting an online business can help you get out of debt. If you're in debt, it can be difficult to make ends meet. But, if you're making money on the side, you can use that money to pay off your debts. This can help you get out of debt and start fresh.

Third, starting an online business can give you more control over your life. When you're in debt, you're at the mercy of your creditors. But, when you're making money on the side, you can use that money to buy things that you want, when you want them. This can help you take control of your life and make it more enjoyable.

Fourth, starting an online business can help you build your credit. If you're in debt, it can be difficult to get credit. But, if you're making money on the side, you can use that money to build your credit. This can help you get better interest rates on loans and credit cards, and it can help you get approved for more credit in the future.

Lastly, starting an online business can help you save money. If you're in debt, it can be difficult to save money. But, if you're making money on the side, you can use that money to save for your future. This can help you have more money when you retire, and it can help you live a better life.

Starting an online business is a great way to become your own boss and make a living on your own terms. But, before you can get started, you need to decide which type of online business is right for you.

There are many different types of online businesses, each with its own set of pros and cons. To help you decide which type of online business is right for you, here’s a look at five of the most popular types of online businesses.


An e-commerce store is an online store that sells products or services. E-commerce stores are convenient for customers because they can shop from the comfort of their own homes. And, since e-commerce stores are open 24/7, customers can shop whenever they want.

For online businesses, e-commerce provides a cost-effective way to reach a wider market and sell more products or services. But setting up an online store can be a challenge, and there's a lot to consider when it comes to making your e-commerce business a success.

Sites like Shopify do make it easier to set up an online store, and here are some tips to help you get started:

1. Find your niche

There's a lot of competition in the e-commerce space, so it's important to find a niche that you can excel in. 

Whether it's selling products that are hard to find elsewhere or offering a unique customer experience, focus on what you can do better than anyone else.

2. Build a strong brand

Your e-commerce business is an extension of your brand, so it's important to create a strong and consistent identity that will appeal to your target market. 

Your branding should include a professional website, high-quality product photos, and clear and concise product descriptions.

3. Offer competitive pricing

Pricing is one of the most important factors in e-commerce, so it's important to do your research and find a pricing strategy that works for your business. Be sure to take into account the cost of shipping, taxes, and other fees when setting your prices.

4. Invest in SEO

Search engine optimization is essential for any e-commerce business. Investing in SEO will help you attract more visitors to your website and improve your chances of being found by potential customers.

5. Provide excellent customer service

Customer service is crucial in e-commerce, as it can be the difference between a satisfied customer and a lost sale. Be sure to respond to customer inquiries quickly and efficiently and take the time to resolve any problems that may arise.

By following these tips, you'll be well on your way to setting up a successful e-commerce business. Just remember to focus on your niche, build a strong brand, offer competitive pricing, invest in SEO, and provide excellent customer service, and you'll be sure to find success.

Dropshipping Business

A dropshipping business is one where you take orders from customers, but the products are shipped directly from the supplier. This can be a great way to get started with an online business, as there's no need to invest in inventory.

When a customer places an order on your store, you simply contact the supplier, and they ship the products directly to the customer's door. Dropshipping is a great business model for a number of reasons:

It's a low-cost way to start a business.
It's a great way to test out new products without having to invest in inventory.
It's an easy way to scale your business.
You can run your dropshipping business in your spare time.

If you’re thinking about starting a dropshipping business, there are a few things you need to know before getting started. First, you need to find a niche market that you’re passionate about. This can be anything from pet supplies to fashion accessories. Once you’ve found a niche, you need to find suppliers who are willing to dropship their products to your customers.

There are a few different ways to find suppliers. You can use dropshipping directories, which are websites that list dropshipping suppliers. You can also use Google to search for “dropshipping suppliers” or “dropshippers.” Once you’ve found a few potential suppliers, you need to contact them and inquire about their dropshipping terms.

Dropshipping terms can vary from supplier to supplier. Some suppliers require a minimum order size, while others have no minimum order size. Make sure you understand the terms of each supplier before signing any contracts.

Once you’ve found a few good dropshipping suppliers, you need to set up your online store. You can use a shopping cart software like Shopify or WooCommerce, or you can create a simple website using HTML and CSS. (if you know how). 

Once your store is set up, you need to add products. You can either source products yourself or find dropshipping suppliers who will ship products to your customers on your behalf.

Once you have products in your store, you need to start promoting your store. You can do this through social media, search engine optimization, or pay-per-click advertising (don't use this to start with, especially as this is a guide to starting an online business during a cost of living crisis where money is tight). 

The most important thing is to get traffic to your store so that you can make sales.

Dropshipping is a great way to start an online business with very little risk. However, it’s important to understand the process and find the right suppliers before getting started. By following these steps, you can launch a successful dropshipping business and start generating income in no time.

Affiliate Marketing

Affiliate marketers promote and sell products or services on behalf of other businesses. This can be done through a website or blog, or through social media.

If you're looking to start an affiliate marketing business, you'll need to find a niche and choose products or services to promote. You'll also need to sign up for an affiliate program with a company that sells the products or services you want to promote.

There are a few things to keep in mind when starting an affiliate marketing business, including the need to drive traffic to your site and the need to generate sales.

It's a performance-based marketing model, which means that businesses only pay affiliates when they make a sale. This makes it a very cost-effective way to market their products.

How does affiliate marketing work?

The process of affiliate marketing is relatively simple.

First, a business creates an affiliate program. They then provide affiliates with links to their products or services; this is where you come in.

Affiliates (i.e. you) promote these products or services on their own websites or social media channels. When someone clicks on one of these links and makes a purchase, the affiliate makes a commission.

It's a simple process, but it can be very effective.

Why should you start an affiliate marketing business?

There are many reasons why you might want to start an affiliate marketing business.

First, it's a great way to make money online. You can work from home, and you don't need a lot of start-up capital.

Plus, it's a flexible business model. You can choose which products or services you want to promote, and you can work around your own schedule.

Finally, it's a growing industry. More and more businesses are starting to use affiliate marketing, so there's a lot of potential for growth.

How do you get started in affiliate marketing?

The first step is to find a good affiliate program. There are many programs out there, so take your time and choose one that's a good fit for you. 


Try finding a product or service you like and see whether they offer an affiliate program. If not, why not reach out to them and ask whether they would be willing for you to promote their products and for you to get a commission?

Next, you'll need to create a website or blog. This is where you'll promote the products or services you're affiliated with.

Finally, you'll need to drive traffic to your website or blog. You can do this through SEO, social media, or paid advertising (later, once you have got good cash flow in your new business).

Once you have all of this set up, you can start making money.

Creating Information Products

Information products are digital products that provide valuable information, such as e-books, online courses, and webinars.

Creating information products can be a great way to make money online because you can sell them for a high price, and you don't have to worry about inventory or shipping. Plus, you can reach a global audience with your products.

The great thing about creating information products is that you can sell them over and over again. Once you create a product, it can be sold multiple times.

If you're interested in creating information products, here are a few things you need to know:

1. Find a profitable niche.

The first step to creating a successful information product is to find a profitable niche. This is a market that is willing to pay for the information you have to offer.

There are a few ways to find a profitable niche:

  • Look for problems that people are searching for solutions to.
  • Find a niche that has a lot of competition. This means there is a demand for the information you have to offer.
  • Choose a niche that you're passionate about. This will make it easier to create content and market your products.

2. Create high-quality content.

Once you've found a profitable niche, the next step is to create high-quality content for your products. This content should be well-researched, well-written, and informative.

Your goal is to create products that will help people solve their problems. If your products are helpful, people will be more likely to buy them.

3. Promote your products.

Once you've created your products, you need to promote them to reach your target audience. There are a number of ways to promote your products, such as:

  • Creating a sales page on your website
  • Creating a landing page
  • Creating a blog post
  • Creating an email course
  • Creating a social media campaign

4. Make sales.

The final step is to make sales and earn money from your products. There are a number of ways to do this, such as:

  • Selling your products on your website
  • Selling your products on other people's websites
  • Creating an affiliate program
  • Creating a joint venture

So, if you're interested in creating information products, these are a few of the things you need to know. Find a profitable niche, create high-quality content, promote your products, and make sales.


Blogs are great because they're relatively easy to set up and you can make money through advertising, sponsorships, and affiliate marketing.

However, it can take time to build up a following for your blog. And, if you want to make a full-time income from your blog, you'll need to be consistent with your content and promote your blog on a regular basis.

In all honesty, a blog should be a part of any online business, as it is a great way to create useful content for your readers, and then you can promote either your own products, affiliate products or e-commerce products. 

ALL of the above online business models will work better if you incorporate a blog and use it to promote your products or services using targeted high-quality content marketing.

Perhaps you're already blogging, but you're looking to turn your hobby into a business. If so, you're not alone. Many people have successfully turned their love of writing into a profitable business.

Blogging can be a great way to share your passion with the world, connect with like-minded people, and build a platform for sharing your ideas and expertise. But, like any business, there's a lot of work that goes into making a successful blog.

If you're ready to turn your blog into a business, here are a few things to keep in mind:

Find your niche

The first step to starting a successful blog is finding your niche. What are you passionate about? What do you have to offer that's unique? Once you've identified your niche, you can start creating content that appeals to your target audience.

Develop a content strategy

 Once you've found your niche, it's time to start creating content. But, before you start writing, it's important to develop a content strategy. What kind of content will you create? How often will you post? What platforms will you use to share your content?

Answering these questions will help you develop a content strategy that's aligned with your business goals.

Build an engaged community

A successful blog is more than just a platform for sharing your ideas. It's also a community where people can connect and engage with each other. As a blogger, it's your job to foster a sense of community on your blog.

Encourage comments and interaction on your posts, create forums and discussion groups, and offer exclusive content or perks to your most engaged readers. The stronger your community, the more successful your blog will be.

Monetize your blog

If you're looking to turn your blog into a business, you'll need to monetize it. There are a number of ways to do this, but the most common is through advertising. You can also sell products or services, or offer paid subscriptions for exclusive content.

Whatever monetization strategy you choose, make sure it aligns with your goals and your audience. For example, if you're blogging for the love of it, you might not want to clutter your blog with ads. But, if you're looking to make money from your blog, advertising might be the best way to do it.

Start promoting your blog

Once you've got the basics down, it's time to start promoting your blog. There are a number of ways to do this, but some of the most effective include guest blogging, participating in online forums, and using social media.

Remember, the goal is to get your blog in front of as many people as possible. So, don't be afraid to try a variety of marketing strategies to find what works best for you.

Starting a blog can be a lot of work, but it's also a lot of fun. If you're ready to turn your passion into a business, use these tips to get started.

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