9th October 2023
By Jason Daly

How To Use Content Curation On Your Blog

If you're looking for ways to make your blog more engaging and informative, content curation is a great option. 

But what is content curation, and how can you use it on your blog? 

Here's a quick guide to help you get started.

What Is Content Curation?

Content curation is the process of sorting through and sharing online content that is relevant to your audience. 

When done well, content curation can help you become a trusted source of information and make your blog more engaging. 

Content curation can be used to build a resource of information on a particular topic, to create a news feed of relevant content, or simply to surface the best content on a given subject.

Why Curate Content?

There are several reasons to curate content. One reason is to provide your audience with a one-stop shop for information on a particular topic. This saves your audience time by not having to search for information from multiple sources. 

Another reason to curate content is to establish yourself as an expert on a particular topic. By curating the best content from around the web, you are showing your audience that you are knowledgeable about the subject matter. 

You can also add your own commentary and analysis to the content you share; after all people are visiting your blog or website to hear from you and your views.

Content curation helps you to save time by sharing content that's already been created, rather than creating everything yourself.

Lastly, curating content can help to build relationships with other bloggers and website owners. When you share their content, they are likely to return the favor. 

This can help to grow your audience and expand your reach. Always give attribution to anything you share or comment on, and if you can, let the original source know that you have cited them.

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How To Curate Content

Now that you know why you might want to curate content, let's take a look at how to do it.

When curating content for your blog, it is important to consider your audience and what type of content they would be interested in. It is also important to ensure that the content you are curating is high quality and adds value to your readers.

Find Relevant Content

The first step is to find content that is relevant to your audience. 

You can do this by using Google Alerts, subscribing to relevant RSS feeds, or following relevant hashtags on social media.

Sort And Select

Once you've found some content, it's time to sort and select the best pieces to share on your blog. 

When you're making your selections, keep your audience in mind and try to share a mix of content types (e.g., articles, videos, infographics).

Add Your Own Commentary

When you come across something you think is particularly interesting, thoughtful, or provocative, share it with your audience along with your own commentary. 

This is a great way to add your own voice to the larger discussion and start a meaningful dialogue with your followers. This is also where you can really add value for your readers by sharing your insights and analysis.

For example, if you come across an article about the latest industry news, share it with your followers along with your own thoughts and observations. If you see a funny meme that you think will make your followers laugh, share it with them and add your own caption.

The possibilities are endless, so get creative and have fun with it!

Share Your Curated Content

Once you've curated content, you can share it on social media, your blog, or in an email campaign. 

When you share your curated content on social media, be sure to include a link back to the original source. This will give credit to the original author and help you build relationships with other thought leaders in your industry.

If you have a blog, you can share your curated content there. Be sure to include a link back to the original source and give credit to the original author.

If you have an email list, you can share your curated content in your newsletter or in a dedicated email campaign. Be sure to include a link back to the original source and give credit to the original author.

Promote Your Curated Content

Once you've shared your content, don't forget to promote it! Make sure your social media followers and email subscribers know about your latest post and consider using paid advertising to reach a wider audience.

Content curation can be a great way to add value for your readers and make your blog more engaging. By following the steps above, you can get started with content curation and start reaping the benefits.

The best way to get more eyeballs on your content is to start promoting it more. But how do you go about promoting your content? By using a little bit of creativity and elbow grease, you can get your content in front of more people than you ever thought possible. 

Here are some ideas to get you started:

Use SEO To Promote Your Content

SEO is a great way to get your content in front of more people. 

By optimizing your content for the search engines, you can increase your chances of people finding it when they search for relevant keywords.

Use Content Syndication To Promote Your Content

Content syndication is a great way to get your content in front of more people. 

There are a number of sites that allow you to syndicate your content, such as HubPages and eHow.

Use Social Bookmarking To Promote Your Content

Social bookmarking is a great way to get your content in front of more people. 

Sites like Digg and Reddit allow you to submit your content for others to bookmark.

Use Forums To Promote Your Content

Forums are a great way to get your content in front of more people. 

Look for forums that are relevant to your niche and post links to your content. Be sure to add value to the discussion and don’t spam the forums.

Use Guest Blogging To Promote Your Content

Guest blogging is a great way to get your content in front of more people. 

Find blogs in your niche that accept guest posts and submit your content. Be sure to write quality content that will add value to the blog.

Use Paid Advertising To Promote Your Content

Paid advertising is a great way to get your content in front of more people. 

You can use Google AdWords to run ads for your content. Facebook and Twitter also offer paid advertising options.

By using these ideas, you can get your content in front of more people than you ever thought possible. So, what are you waiting for? Start promoting your content today!


Content curation is a great way to find and share high-quality content with your audience. If you curate content regularly, you can build a strong reputation as a source of great content. 

And, if you promote your curated content properly, you can get more exposure for the content creators you’re featuring. 

What are your thoughts on content curation? Do you curate content on your blog or website? If not, why not?

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