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Online Marketing Business
Is Mobile Advertising The Best Way To Market Your Products?
Mobile advertising has joined keyword driven from internet advertising as a strong choice for small or larger businesses looking to get solid return on their investments.
As with Internet advertising, mobile advertising has the ability to target potential customers utilizing keywords and geographic location, adding key advantages of location and time-of-day feedback from mobile devices.
Ads on mobile applications are the new way of marketing your products. The Smartphone generation thinks it is more accessible to whirl through the Internet. People in this generation spend nearly more than seven hours on their mobile phones. This makes advertising on mobile apps more beneficial; thus, they can reach a wider scope of customers.
Advertisers have shown strong demand for mobile marketing for many years. Your business can benefit from advertisements that go directly to the customer’s phones, but your business will need to understand the specific advantages of mobile marketing so you can tailor your advertising to this new medium.
Some main benefits of using mobile apps for advertising are as follows.
1. Accessibility
Smartphones have a profound advantage as an advertising medium that they are almost always within the reach of their users. No other media has the potential to connect with as many customers compared to smartphones.
Most people who use mobile phones keep them handy throughout the day. This means that the advertisers can reach potential customers wherever they are with no issue of location.
Mobile app ads follow people wherever they go and do not depend on a single location, since today smartphones are used everywhere, and so ads are broadcasted all over the globe and there are multiple mobile advertising networks to choose from.
2. Target Markets Via. Phone Numbers
This empowers the advertisers to select prospects who have demonstrated interest in their products or services.
Through this advantage mobile ad targeting is more accurate than keyword-driven online advertising, as desktop and laptop users often delete their cookies.
They can reach their targeted customers through their personal contact numbers.
This can benefit the advertisers of having direct contact with their customers, they will have the ability to communicate well with customers and gain quick feedback.
3. Cuts Costs For Business
Compared to television, radio or magazines, advertising on mobile apps is more accessible and cheap. It does not require much cost to advertise on mobile apps. It’s a cheap way to reach maximum consumers worldwide through a decent range of mobile advertising platforms.
Mobile advertising costs a fraction of what television and radio ads cost. This interprets that the advertisers can reach more people with less money.
They can afford to send repeat messages or send new messages to remind customers of what you are offering. The advertisers can try out mobile ads for effectiveness before moving the ads to more expensive mediums.
4. Location Feedback
Advertisers can engage potential clients in relevant conversation based on their location information e.g. Restaurants and retailers who can profit from mobile ads that converse with customers in their geographic area.
Often many customers assume marketers will use their proximity and environmental data to engage them through their mobile devices.
5. Persuasive Advertising
Through mobile app advertising consumers can easily find any product they want. The mobile apps that have ads are visually much more persuasive than informative ads which are given through newspapers, magazines or billboards.
Consumers will be more curious through mobile app ads and can access what the product offers just by one click.
The marketers will benefit since people will be attracted towards their product more easily and with less time taken for their product to go worldwide.
6. Fraud Protection
Any carriers can audit usage and click to call can easily be verified.
Fraud detection is easier when compared to desktop advertising. This lessens the chances of any negative feedback from the customers.
Also it reduces the risk for the advertisers.
7. Simple To Use
Advertising through mobile apps will make it easier for marketers to access their customers, for example getting their feedback or any possible questions from the customers.
It gives a wider range of customers who can reach to their service easily. In comparison with PC and laptop, mobile app adverts are easy to work with.
They provide more convenience to marketers. Instead of having to wait until they log on to the internet with a computer, as long as you have your phone, a decent signal and enough data, you are good to go.
8. Measurement Will Become Easy
Advertisers can easily see how many people have seen their advertisement this will make it easy for them to identify how to enhance or spread their ads even more.
Later on, the marketers can work out how much more advertising is required and how they can make their ad campaigns more successful.
They can also identify how much more customers they should target.
9. Intimacy
Mobile users have grown accustomed to using their phones for personal messages and conversations. If you tailor your mobile advertising messages to the expectations of mobile users, you can convey a sense of intimacy.
Forming relationships with customers helps you get repeat business.
You can focus on low-pressure advertising pitches and maintain a sense of friendliness with your customers.
Mobile device owners tend to use them for their most personal and emotional interactions. They expect to be entertained and impressed with the offerings of mobile advertisers but are wary of those who overstep the boundaries of propriety and intrude on their personal lives.
Advertisers who respect the trust of mobile clients are poised to reap the benefits of the special access they cultivate.
Mobile ads are more beneficial for any business. To gain better recognition and reach a wide range of customers with limited facilities is a real boon to any business owner.
If you’re a new business mobile advertisement will be a bit of a no-brainer option. Even for larger businesses this form of advertisement will be very effective because larger firms will be able to achieve greater expansion as and when required.
So, for better results for your business, start displaying your products on mobile ads if you haven’t done so yet. I’m sure you’ll be pleasantly surprised with the results.
If you are writing ads, you need to know about copywriting and how to avoid some of the more common copywriting mistakes, so check out the featured resource below for a free Copywriting Blunders report; download, read it and take action 🙂
7 Reasons Why You Need An Affiliate Program
If you’ve created and launched a product or you have an online store, you probably need traffic.
Even if you do all the heavy lifting yourself by using a combination of SEO, email marketing and paid ads, you’ll still be scratching the surface when it comes to marketing your products/services.
You NEED An Affiliate Program!
This Alone Should Be Enough!
Imagine having your very own team of salespeople raving about your products all over the internet… Sounds great, doesn’t it?
Of course, it does. Having an affiliate program can truly skyrocket your sales once you get the competent affiliates on board. You’ll have an army of sales people helping you to get sales.
This obvious benefit alone should be enough to convince you to set up an affiliate program for your products/store. You’d be leaving money on the table if you didn’t… and setting up an affiliate program is really not as difficult as you think.
These days, it’s easy to set up an affiliate program with software such as iDevAffiliate. Just install the plugin or use their cloud hosting and you’ll be good to go within a few minutes.
How It Works
The process is mostly automated. An interested affiliate will sign up to your affiliate program either by invitation or they may find you online. You can then decide if you wish to manually approve them (recommended) or if they’re automatically approved by the system.
They’ll get an affiliate link which they can use in their promotions, and this link will cookie their potential customers.
Any sales generated by them will be reflected on their dashboard (and yours) and you can send them their payouts weekly or monthly (or at intervals you choose).
With the software mentioned above, affiliate management and tracking are a breeze. Thanks to their intuitive interfaces which keep things simple.
Here are 6 More Benefits Of Having An Affiliate Program
More Targeted Traffic
Besides boosting your sales, an affiliate program will also get you more targeted traffic. Your affiliates may have niche sites and their own audience who will be looking for just the type of products/services you’re offering.
They’ll gladly buy your products if your sales copy is good – and if your site looks reputable.
Your conversions will not only be higher, but this method of marketing is more effective than paid ads which is basically ‘spraying, praying and paying’ until you have enough data to narrow down your winning ads.
Using affiliates is definitely an effective way to get sales quickly. That said, many marketing articles will tell you that using affiliates is the cheapest way to get sales, since you won’t be spending on advertising, etc.
However, we believe that it’s the most expensive way to get sales, depending on the commission rates you’re offering.
Digital products on ClickBank offer as high as 50%-75% commission rates per sale. Stores like Walmart offer anywhere from 10%-15% commission, and Amazon offers even lower rates.
It goes without saying that the more attractive your rates are, the more affiliates will want to promote you. This can take quite a hefty chunk out of your profits.
However, affiliates can bring in a deluge of sales that you’d not have gotten on your own. So, it’s worth paying more just to get more sales, even if it means settling for less profit per sale.
Overall, you WILL make more, if you get your numbers right. Just know that it’s NOT the cheapest way to get sales.
Increased Brand Awareness
Having affiliates praising your products from the digital rooftops of their web properties is the online version of marketing via ‘word-of-mouth’
And it’s one of the best ways to increase brand awareness and get your products noticed by more people than you’ll ever be able to reach on your own.
Getting others to sing praises about your brand will be far more effective than blowing your own horn with hyped up sales copy.
SEO Benefits
Have you ever noticed that Amazon products rank for many search terms?
One of the reasons for this is the thousands of affiliates who are linking back to the Amazon website/products. This massive number of backlinks pointing to Amazon helps them rank quickly and easily in the search engine results.
Similarly, having affiliates linking back to your site will be a favorable sign to the almighty eye of Google – which will deem your site worthy of a higher position in the search engines (because of the backlinks pointing to it).
So, affiliates may be able to indirectly help you with your search engine optimization efforts.
Form Mutually Beneficial Partnerships
Some of your affiliates may have their own products and online stores. You could work out reciprocal mailings with them. By promoting each other, both parties will benefit.
You might even be able to do a joint venture with some affiliates and launch products with them. The possibilities are endless – and having an affiliate program will open up these opportunities to you.
Just be sure to pair up with those marketers with whom you have shared values, so you know that what you share of theirs to your subscribers will be high quality and valuable to them.
Low Risk
With affiliates, you only pay when they make a sale. This is a performance-based reward system that has very little risk for you. Marketers with on a tight budget will do better with affiliates.
Paid advertising is effective, but risky. Not to mention the learning curve where you’ll be spending money on ads until you can find a few winning ones that yield profit.
Many beginner marketers will not be able to stomach this risk… and will be better off using affiliate traffic instead.
Full Flexibility
As the vendor, you’ll get to decide the commission rates, whom to accept as affiliates, which products they can promote and so on. There’s a lot of flexibility here and you call the shots.
Do note that with great power comes great responsibility. Ensure that your affiliates are paid on time, every time – and be fair with your commission rates so that their efforts are worth their time.
Never try to short-change your affiliates. It’s not good form and word will get around.
In Conclusion…
By now, you’ll realize that setting up an affiliate program is a necessity if you wish to take your online business to the next level. There’s so much to gain with very few downsides.
Use reliable affiliate software such as iDevAffiliate and you’ll be up and running in no time at all.
Then go out there and proactively recruit affiliates and treat them well. Reward the better performing ones with extra perks and always be transparent with them.
If you have the right attitude and attractive remuneration rates, your affiliates will respect you and go out of their way to promote you. It’s a win-win situation for all involved.
From here on, you can scale up and expand your online business exponentially. It doesn’t get better than that.
BTW, if you want to know more about affiliate marketing as a business model, then check out the featured resource below for a free report; download it read it and take action 🙂
How To Make Your Blog More Appealing
Every blogger who earns income from their blog knows that the only way you can make money is by getting and keeping the traffic coming. Without your readers, you wouldn’t be making money at all.
There are lots of ways to get them there, but the question is – how do you keep them returning? If a reader isn’t impressed by your blog at all, then they’ll leave your blog, never to return again.
With them goes their blog’s traffic that you could’ve benefited from if they’d linked to you. Here are some tips to make your blog appealing enough to keep the traffic there to earn you some money.
Design
The most common mistake some bloggers make is in their blog’s design. Blog readers not only look for interesting and informative content – they also want to come to an inviting space to read it.
By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.
The blog’s design needs to be inviting to them and comforting. It’s crucial not to have anything that would annoy them to the point of leaving because they can’t stand it. Make sure you’re not annoying them with colored font that’s hard to read or a bunch of graphics that are too distracting.
A few animated graphics are fine, but don’t have flashing ads and glittering graphics detracting from your blog’s message – or your strategically-placed advertisements.
It’s fine to use colored font for your posts, but make sure it’s easy to read. A pale yellow font color against a pure white background may be too difficult for the visitors to read. They shouldn’t clash with the background color either. Clashing colors can give visitors headaches, so they’ll leave your site without bookmarking it for a later visit.
Content
The other common mistake bloggers tend to make is with their content. Some bloggers don’t update very often. If you only post once a month, your readers will forget you’re there and won’t return to your site.
Post to your blog at least two to three times a week to keep human visitors and search engine spiders coming back.
Some bloggers also make the mistake of only providing text content to their blogs. Text posts are great, but mix it up a little every once in awhile with multi-media formats. Provide some interesting pictures, audio files and videos. Offer a little variety and your visitors will come back to check and see what else you’ve been up to.
It’s also important to stick to your blog’s niche topic. If you’re blogging about Homeschooling, then stick to that topic. Providing information about a celebrity’s latest excursion will turn off your readers unless it somehow relates to homeschooling.
To make your blog successful in bringing you money, make sure you make the blog appealing to your readers. If your readers keep coming back, your chances of making money from your ads and offers will increase.
Of course, having a good looking blog is only part of the puzzle. You have seen that you need great content to share with your readers but how do you go about finding and creating that content? Let’s take a closer look…
How To Find Great Content For Your Blog
In order to make your blog a successful money making entity, you’ll need to get traffic to it and keep them coming back.
The best way to do this is to provide the best content you can in your niche and make it interesting to your blog readers.
Even the most successful bloggers start to run out of their own original content to post about. Some resort to scraping the bottom of the barrel to find things to discuss, but that ultimately loses them readers, which means less money streaming in.
Ideas
Where do you find great ideas to post about? There are actually many different things to use to get you out of your stuck-in-a-rut mode. These may be simple techniques to use, but they can be effective if used right. Here are some things to try the next time you get stuck for something to write about:
Scour the news sites – Search the news sites like CNN, MSNBC, and FOXNEWS and see if you can find a top story that you can blog about. Instead of just linking to the story, add your own accounting of it.
You can post about your personal feelings toward the story or ask your readers what their thoughts are on it. Just make sure the story somehow relates to your blog’s topic.
Check out your fellow blogger’s sites and see what they’re blogging about – It may seem unethical, but as long as you’re not stealing content, it’s perfectly acceptable to see what the community is interested in.
Is there a post that catches your eye? Is there something you can add to that post? A new spin you can put on it? Media outlets always have an eye on the competition to see what others are doing – and you should, too!
Research
Internet research – Do a search on the Internet for your blog’s topic. See what information you can come up with concerning your niche.
You may become inspired by something you’ve read there or you may think of some comments to post about it.
Check the video sites – YouTube has a zillion different videos out there that you can add to your blog. See if you can find one that relates to your blog’s topic. Post the video to your blog and have your readers share their thoughts on it.
And what about podcasts or audio sites? You could try searching sites like Soundcloud to find audio to add to blog posts to enhance them for your readers.
Reviews
Consider doing reviews – Reviews can be a good filler to use while you try to get inspired again. Choose some articles, websites, books or whatever you can think of that’s related to your blog’s topic and post a review of it. If it’s a good review, add your affiliate link and make some money from your opinions!
Daily activities – Think about what happened within your day that you might be able to work into your blog as long as it’s relevant.
If your blog is about flowers and you happened to go for a walk and saw some flowers on the way, use that as your post. Let your readers know what kinds of flowers are seen in your neighborhood and if possible, take come pictures to add since visual stimulation enhances the reader’s experience.
You can easily get back your inspiration for your blog posting if you look to other sources. They can help you come up with ideas of what you can share with your readers or they can give you a nice filler until your personal inspiration comes back. Don’t lose readers just because you’ve lost your blogging muse!
If you really want to know more about the power of blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a free blogging report; download, read it and take action 🙂
5 Effective Affiliate Marketing Strategies
There are a plethora of affiliate marketing strategies and tactics employed by many successful affiliate marketers to ramp up their sales and commissions.
While some strategies may seem advanced, they are all usually based on the fundamentals of affiliate marketing.
You need content. You need traffic… and you need to position the right offer in front of the right audience. The goal is to help and also gently guide the reader towards a purchase.
As an affiliate marketer your job is to be a ‘conduit’ that takes an interested visitor to the sales page which will go on to sell the product.
That’s really all there is to it. All other intricacies can be boiled down to this goal. Let’s look at a few highly effective strategies employed by thousands of affiliate marketers all over the world.
Niche Sites
This is without a doubt the most popular strategy. To promote a variety of products you need a niche site. The content that’s interspersed with your affiliate links will make you sales if you do it right.
You’ll need to learn the basics of setting up a site, optimizing it, creating content that converts and a few other things. Once you get a grasp of the fundamentals, the sky is the limit.
As long as you grow your site, your earnings will increase exponentially. Some of the large authority sites make 5 to 6 figures a month in affiliate commissions. That’s how powerful this method is.
Facebook Groups/Pinterest Boards
Everyone is on social media these days. Having Facebook groups and Pinterest boards dedicated to your niche, will allow you to tap into existing hotbeds of traffic while targeting and audience that is interested in your niche.
Through the links in your posts and pictures, traffic will trickle to your site and you’ll get sales. Some affiliates prefer to direct link the pictures in Pinterest to the affiliate products.
That’s fine too. What matters is that you hang out where your audience hangs out.
YouTube Channels
If you’re shy to be on camera, you can still do unboxing videos or PowerPoint presentations with a voiceover. YouTube is an excellent source of free traffic.
You just need to invest your time in creating interesting videos that are optimized to rank well.
Links in your video descriptions can either go to a landing page or your website. While some affiliates prefer to directly link to the product, it’s wiser to try and capture the lead.
BTW, for an excellent course on video marketing, I highly recommend Video Marketing Insider
Email Lists
As mentioned earlier, always strive to build your list. Have a pop up on your site with a freebie that encourages the visitor to opt in.
Have your links in your social media sites pointing to your landing pages. Do whatever you can to build your list.
Once you have a list and you build a relationship with them, you can promote products that will be well-received. A list will be your greatest asset.
Paid Ads
Many marketers stay away from paid advertising because it’s almost inevitable that you lose money during the testing phase. However, you should give it a try when your budget allows for it. You’re not losing money – you’re buying data.
Once you make this mindset shift, you’ll be encouraged to keep trying till you find a few winning ad campaigns. A winning campaign can restore your losses within days and yield you an attractive profit. Such is the power of paid advertising.
Give these 5 strategies a try and watch your affiliate commissions soar. They will take you some time to do, but if you’re consistent and stick to the plan, your future self will thank you for it. These strategies will work wonders for your affiliate marketing.
Of course, a major part of affiliate marketing is knowing which products to promote, so how do you decide which to promote and which to leave aside?
What Should You Look For When Choosing Products To Promote?
As an affiliate marketer, when you choose a niche to market in, ideally it should have a wide variety of products to promote. There should be a mix of tangible and digital products to cater to a wide variety of customers within the same niche.
There are several pointers you should bear in mind when choosing products to promote to your niche. Sometimes, things can get tricky and what may be snapped up quickly by some people within the niche may be ignored by others.
So, it’s important to put right product in front of the right person at the right time to get maximum sales. Below you will find a few tips to guide you.
Does It Fit Your Niche?
This is a very important point. You need to know what your audience is looking for. If you’re in the golf niche, promoting bodybuilding supplements such as mass gainers might be a flop. However, an eBook about improving one’s shoulder strength may be a hit for people hoping to improve their golf swing.
You must be aware of the needs and problems your audience is facing. A busy mom looking to lose weight will quickly buy a guide that shows how one can shed the fat with 15-minute interval workouts.
However, that same guide will not be as eagerly bought by women looking to lose weight with an easier program like yoga.
As you can see, even though the problem is the same, the products that’ll interest your audience will be different. So, you must really understand your niche and expect a period of testing.
Vendor
Another factor that you should look at is the vendor. If you’re promoting products on Amazon, you don’t have to worry too much.
Everybody trusts Amazon and they do a great job at selling.
However, if you’re promoting a weight loss guide from another site, the credentials of the author will be important. An overweight person selling a weight loss eBook, or a bald guy selling a hair restoration formula will not inspire confidence in anyone.
Always check the vendor’s credibility.
Sales Page
Is the sales copy for the product convincing?
This is applicable to both tangible and intangible items. Does the gadget on Amazon come in different colors?
Is the description accurate and convincing? Read the sales copy and ask yourself if you’d buy the item. If you would, your site visitor or subscriber might probably buy it too.
Does It Solve A Problem?
Products that solve problems will always sell better than those that are just for satisfying wants.
Nobody thinks twice about buying aspirin when they have a splitting headache… but the cool pair of sunglasses that cost $180 may require much more persuasion on your part.
You need to supply people with what they want, not necessarily what they need. This is just the way of business and marketing; hopefully they will eventually find what they need through you.
Reviews
Look at the testimonials and customer reviews on the site. Amazon makes this easy by providing ratings and reviews from verified customers. Promote products with a high rating and many positive reviews.
The same applies to digital products. You may even wish to ask the vendor to email you a review copy.
Send them a link to your site and mention that you’d like to promote their product, but you wish to review it first.
Many vendors will gladly accede to your request. If they don’t, just move on and find another product.
Trends
Last but not least, check on Google Trends to see if the product is in demand. Sometimes, products are very popular because of a craze, but then it all suddenly dies down.
Think fidget spinners and Pokemon Go… now you get an idea of how fast crazes can start and end. Stick to promoting evergreen products which are popular but have stable trends.
These are the pointers to look out for when choosing products to promote. Exercise due diligence in your research and only recommend proven and profitable products to your audience. This will ensure that they trust you and your reputation remains intact.
If you want to know more about affiliate marketing then check out the featured resource below for a free report; download it read it and take action 🙂
7 Ways To Write Great Email Copy
Email marketing has overcome dozens of challenges and competition over the years and still remains one of the most effective solutions for businesses when there’s need to reach the customers directly.
Whether you’re a B2B or B2C marketer, being able to reach your customers through email makes it easier to create interest and generate more leads, not to mention revenue.
A well-written plain email can yield better results than a complex, highly decorated email with dozens of bells and whistles.
When managing email marketing, keep in mind that creating fancy emails won’t get you leads: if the emails are devoid of well-written content, subscribers will lose interest and unsubscribe from your list.
So how exactly do you write engaging and compelling marketing email? It’s actually not that complicated: you only need to observe a few copywriting practices and use them when drafting the email.
Next time you sit down to draft a message, consider these 7 tips and ask yourself whether your email meets these requirements.
Write Short, Clear And Compelling Subject Lines
Half the job of drafting good email copy is nailing the subject line.
This is important because the subject line is the first thing your subscribers see before they open the email and they wouldn’t bother reading the email if the subject line doesn’t pique their interest.
Keep the following in mind when crafting subject lines:
- Actionable language generates the desired effect. Actionable language doesn’t necessarily describe verbs -though they help. Actionable words tell the recipient what they can do with the information provided. For instance a subject line that reads “Take Mom To Brunch” is bound to pique interest.
- Personalize if possible. Highly segmented emails always have better open rates. This would explain why the best email copy is the one you write to ONE person. Find a way to personalize the subject line and then work on providing relevant content to the recipient.
- The subject line needs to be clear first, then you can worry about making it catchy. If after drafting the subject line, you find that you can make it funny, cute, catchy, whimsical or whatever, then by all means, go for it. But never sacrifice clarity in order to add some entertainment value.
Ask Questions And Try To Convey A Sense Of Urgency
When you ask questions in the subject line you effectively pique your subscribers’ interest and get them to read the email.
One way to do this is to include time-sensitive promotions or some deadline they could miss.
Even when working with a limited number of words you can still convey urgency by making it sound as is everyone is attending the event so the readers feel as if they’ll get left out.
Appeal to The Subscribers’ Self Interest
At the end of the day, the customers only care about services and products in the context of their specific needs. As a way to address this, your copy should go beyond explaining the features of what you’re selling, and explicitly describe all the benefits of the product or service.
Remember features tell, but benefits sell.
Imagine you’re selling an onion on your sales copy, and so you start out describing what an onion is, its special features and so on.
This information will have answered the “what”, instead of “how” and “why” the subscriber should purchase the onion. If however you explained the benefits thereof, such as how the onion could spice up a recipe, or how it lowers calorie content, the reader will be interested.
Use Design Effectively
Most sales emails contain some form of design and that can enhance the message but try to support the message in the email- not detract from it.
Effective design makes it easy and fun for readers to engage with the content. It may contain neat and visible social media icons and use clear prompts and simple buttons to guide the reader through the text.
Use design sparingly if you don’t have enough experience with it.
Several elements can make the purpose of design backfire on you: for instance, all capitalized or bolded text, white typing done over a over light background- which makes it difficult to read text, or a tiny call to action.
Support your message with a captivating photo, good color contrast and clear call to action.
Deliver What Your Subject Line promises
It is absolutely crucial for your email message to deliver what the subject line promises.
If your readers don’t get what they’re promised, click-through rates will tumble and over time you won’t have any open rates to speak of.
Make sure the message body doesn’t disappoint and you should have significantly high open and click-through rates.
Draft A Compelling Message
So now that you have that catchy subject line and you’ve grabbed the reader’s attention, how do craft copy that will keep them engaged, informed and ready to click?
Several issues have to be considered here:
- Establish relevancy. It takes more than a catchy name tag for your email to yield results: you have to start by establishing relevancy, so they have a reason to read the material.
- Write in the second person. This ensures you orient the copy towards the recipient, as opposed to yourself. A typical sales copy contains numerous instances where the words “you” and “yours’” are used.
- Be brief. In cases where you know plenty about the topic, you might be tempted to shove in an entire life story into the copy, but don’t. Few people read marketing emails word for word; so find a way to summarize whatever information you have to offer and allow the reader to quickly scan the document and still get the most important information.
Pump Up Your CTA With Actionable Language
Yes even emails have calls-to-action! Or at least the good ones do; and its up to you to make sure to include a button-effective call to action.
This means using language that is clear and succinct, and that is action-oriented. Keep in mind though, not all email clients will render you fancy HTML copy, and not all recipients will choose to display them.
You may rely on plain text with a clear, perhaps hyper-linked call to action so your readers do something about the information offered.
Ultimately you want the reader to click on your call to action so it might not matter how many images or bolded words you have, if they don’t lead to clicks, they’re not being used properly.
If you want to know more about nurturing your list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
