Monetizing Your Blog

As a niche blogger, you want to always be thinking about your reader, but not to the point where you neglect your own financial success. That should be a strong part of your formula.

So after you map out the categories for your blog, you can rotate the topics when you create new content. Each time you pick a topic, think of two things:

1. What good, valuable tips can I share?

2. How can I monetize this post?

So let’s use weight training as our example again. Suppose you wanted to create a blog post called 7 Tips for Weight Training at Home. You would create 7 tips and for one or more of those, include a casual mention and link to a particular product.

For example, you might have a tip about choosing an area with plenty of space, and you could talk about why that’s important, and then say something such as, “If you live in a small area, then I recommend choosing space-saving equipment, like resistance bands that use your body weight.”

Then link to the one you recommend and talk a bit about it before going on to your next tip. The last thing you want to do is write one big ad. The reader should walk away feeling fulfilled if they don’t happen to buy anything that day.

You’ll be building trust with your readers that way.

What other monetization can you place on your blog? Banner ads – but don’t create a hostile environment on your blog where banner ads and buttons are flashing all over the place, blinding your readers.

Depending on your theme, you might be able to place a horizontal banner ad right below your header. You can promote products as an affiliate or promote your own products. These are usually called Leaderboard size.

The sidebar provides ample opportunity for vertical banners and smaller buttons. Try to select choices where they match the color of your site, or complete it in coloring – as long as it doesn’t clash.

You can also put banner ads and buttons inside your actual blog posts. So let’s say you were reviewing an info product from JVZoo or ClickBank. You could look for affiliate tools from the product creator and embed them into your posts so that they align with your text to the right or left, or break up lengthy blog posts right in the middle, too.

Make sure you monetize with text hyperlinks whenever you blog. These convert well. You don’t want every other word to be a hyperlink, but sprinkle them throughout wherever relevant.

Some blog themes don’t make your links stand out very well when you make them, so always go to the extra step of bolding the word or phrase and underlining it. Depending on the colors of your blog, you might also want to make them blue, like a traditional hyperlink.

Some of your monetization will occur from repeat contact with your readers. If your reader doesn’t notice your sidebar opt in form, they might sign up if you include the form at the bottom of your post.

There are plugins that can do this – or, you can simply paste the HTML code into the text – not visual – portion of your blog post. That way, not only are they expose to your offer during that first blog read, but you can promote to them repeatedly (as you serve their needs) over time and enjoy repeat commissions and sales.

Get Ready to Start Posting

Some newbies mistakenly start creating content and putting it all on pages. This messes up your navigation. You want just about everything to be a blog post, not page.

Click on Posts and you’ll see some subtopics you can navigate to. Start by going to Categories and edit the Uncategorized option to something else.

Have you mapped out your site yet? You need an idea of how to have a well-organized site, so just as you did with your niche research, go through the process and group concepts together.

For example, let’s say you were in the “exercise over 40” niche. You might brainstorm the following:

• Safety
• Low Impact
• Weight training
• Kettlebells
• Zumba…etc.

You could safely nestle Kettlebells under weight training instead of having dozens of categories all over the place. You might put Zumba under a category called Recreational Fitness.

Create a set of Categories and make sure you format them the same. For example, capitalize the first letter of each word like this:

Weight Training

When you create categories, you can have “parent” and “child” categories, which simply means you can create it so that it looks like this:

Weight Training (parent category)

-Kettlebells (child category)

-Dumbbells (child category)

Under the Posts section, you can add tags – but it’s easier to just add them each time you create a blog post where it asks for tags.

In the final part of this mini training we will look at monetizing your shiny new blog…

Creating Your Pages

In your dashboard sidebar, go to Pages and if it’s not already taken down, delete the sample page. Now it’s time to add the pages that will help you create a formidable presence online.

Start with your About page. The About page is intended to help your readers get to know who you are, what the site is all about, and how you intend to help them. It’s best to include a picture or video along with the text so that they can get to know you.

Watch how you word things. You don’t want to be an Eeyore about things. If you’re launching a “make money online” blog but you yourself haven’t succeeded, then word it like this:

“I learned a long time ago that it’s beneficial to send the elevator back down to help the person on a lower level than you. So as I discover great, new information on how to make money online, I’ll be teaching it to you, to help you climb the ladder of success.”

That sounds much better than something like this:

“I am a struggling, out of work man who is about to get kicked out his apartment if I don’t learn this Internet Marketing stuff fast, so this is my journey to see if I can succeed. I’ve been trying for 2 years and haven’t yet made a dime.”

No one will want to learn from that person. There’s no need to lie, either. The first example is a simple, motivating and inspiring account of how you like to help people. And even newbies usually know more than some other newbie, so approach it as a community where everyone helps one another learn best practices.

Create a Disclaimer page for your blog. This is where you should comply with any laws and terms of service, disclosing that you might make money as an affiliate, for example.

Another good page to have is a Contact page, which we discussed earlier. You want some way of people contacting you easily. On your contact page, you also might want to include links to your social media profiles.

Depending on where you are in your journey, you may want to have a Products or Services page – if you yourself have created products or offer services of your own.

Just make sure it’s relevant to the blog’s topic. For example, don’t have a blog about cooking and put an offer to read Tarot cards for your cooking blog readers. The topics don’t match.

If you’re not yet a product creator or service provider, then create a Resources page. Here, you can list certain products you want to recommend, or you can link to search results pages in sites like Amazon.

If you do have your own products, then you’ll want to have an Affiliates page where you provide information on how people can become an affiliate to promote your products.

In part 6 we will look at Posting your content…

Optimizing Your Widgets

Widgets are what goes into your sidebar – and this is a prime monetization spot for most marketers in any niche.

You can have the small search widget at the top, but directly under that, make sure you have a Text widget with the code for your opt in form. There are also plugins you can get to do the same job, depending on what email autoresponder you’re using.

As a newbie, you might have no money for start-up costs. If so, go with a tool like MailChimp. It’s free, but limited. If you have $1 for a first month trial, and $19 a month after that, then go with Aweber.

When you’re in your autoresponder tool, it will ask you if you want to grab the code and you will grab the HTML code and paste it into the Text widget before saving it.

You always want to be building your list form your blog. Marketers don’t say “the money’s in the list” for no reason. They know that it takes multiple encounters with a person to get them to trust your recommendations, and having a list is the only way to ensure they interact with you again.

You can use Text widgets for any kind of HTML code you want to place there, so if you’re an affiliate, you can put vertical banners to promote products, or you can install AdSense code if you want to go that route.

Some bloggers, as they gain footing in a niche, will sell ad space in their sidebar to other marketers. You can do this, too, but just starting out, it’s not a viable income stream.

Include links to your social networking business pages in a Text widget, including:

• Twitter
• Facebook
• Pinterest
• Google Plus
• YouTube
• LinkedIn

The other widgets are all under your control – categories, recent posts, recent comments, etc. Just be mindful of the user’s experience. You want them to see comments because it’s a way of showcasing the fact that you have a thriving blog. You won’t at first – and that’s okay. No need to go pay for phony blog comments.

In part 5 we will look at your Pages…