Online Marketing Business
How You Can Help Your Customers Get To Know You
If you are trying to build a personal brand in order to build trust and authority in your niche, then one way to achieve this is to get your visitors to feel as if they know you. By doing this, they will be far more likely to trust your future posts and far more likely to want to listen to you when you suggest buying a product.
Think about it: who would you be more likely to listen to your recommendations to purchase a product; a friend or an advert? Obviously it is the friend and that’s because we feel as though we know them and can trust their judgement. If you can be seen in the same way by your audience, then your suggestions will carry much more clout and your offers will be much more persuasive.
So how do you go about establishing this level of trust? Well here are a few options…
Write in the First Person
Try to write some of your messages in the first person. This is rather different to what you may have learned in school. Most schools will teach that writing in the third person is preferable for business as it sounds more professional and authoritative but the point here is that you want your readers to feel as though they know you and as though you are personally recommending something. And you can do this by writing in the first person. Use ‘I’s and ‘Me’s and generally write as though you’re talking to that person; write as if you are writing a letter to your mother!
Be honest
And don’t just write in first person, make sure you’re being honest too. If you have concerns about a product, let your audience know; believe me, they will appreciate it. Not only does this fill in your personality but it also shows that you’re willing to ‘tell it how it is’ and boosts your integrity. The same goes for talking about issues in your personal life which has the added bonus of making you more relatable; you can be seen as a fellow traveler along the journey.
Use images or photos
Including images of yourself is a great way to help people feel as though they’re getting to know you. Remember that a picture paints a thousand words and it is always nice to put a face to a name. If you’re writing about the benefits of a certain exercise, then why not include an image of you performing that exercise? This is also a good way to get graphics for your site without paying the high prices charged for stock images.
Go on camera and shoot a video!
Why not go one step further and put yourself on camera?! If you are confident enough, then going on YouTube is a great way to reach a larger audience in a way that will leave a more lasting impression. Video is infinitely more engaging than text so if you have the confidence, go for it!
How To Thrive In The Live Streaming Revolution – Entrepreneur.com
If you’re going to start Live Streaming you need to check this article out from Entrepreneur.com. It is interesting reading:
Are You Setting the Right Goals for Yourself?
There is a lot more to goal setting than just picking a goal and moving forward. While that is important, you also need to make sure that you are setting the right goals at the right time in order to be successful. To check that you are setting the right goals for yourself, answer the following questions:
Are You Setting Specific and Realistic Goals?
It takes a little research to ensure that a goal is realistic. If you’re not sure if something is actually achievable then you probably haven’t done enough research. Once you’ve set a goal that actually is realistic, then you need to be specific enough in your description of it so that you are able to take the goal, and work backwards to create a plan of action to succeed in reaching your objective.
Are Your Goals Multifaceted?
Focusing on only one part of your life is a bad idea. People live multifaceted lives and need to make goals for all areas of their lives in order to feel successful. If you have a successful business or career but at the cost of your personal life, then no matter how successful you are, you will not feel successful. Something will always feel as if it’s missing if your goals aren’t covering all aspects of your life. Therefore, ensure that your goals include something from all aspects of your life.
Is Your Scheduling Representative of Real Need?
Once you have created your action plan, you need to truly consider how realistic it is. Say your goal is to be healthy and reduce your cholesterol by 10 percent in six months but you haven’t planned in the time needed to exercise and eat right. If you don’t schedule in this time you won’t succeed because something will always be in your way taking time away from you. It will be very frustrating to practice your schedule because it doesn’t represent reality.
For instance, if you are going to exercise 30 minutes per day, setting aside only 30 minutes isn’t going to be realistic. The chances are that you’ll probably need to set aside more like an hour as you will need to get ready and then cool down and get cleaned up before going on with your life.
Do You Learn from Failure?
Many times when setting goals and schedules, instead of learning from failure, people simply give up. Using the example above, once you implement your schedule to reach your goals, if you notice there are things that you’ve forgotten to take into account, don’t give up. Learn from your “failure” and adjust the schedule to be more realistic.
You might find that this means that you have to rewrite all your goals and your schedule, but there is nothing wrong with this! Many people believe failure is something negative, but the truth is, if you don’t fail sometimes you’re not going to learn much and it’s likely your goals are too easy. You must push beyond your comfort zone to grow.
Are Your Goals Yours or Someone Else’s?
Many people set goals that represent what someone else wants instead of what they want. This can cause a lot of bad feelings and resentment which can derail even the best laid plans. As you set your goals for your life, ask yourself if they’re really what you want or what someone else believes is best for you.
It’s okay to do things because of someone else, but you need to be honest about it and make some goals just for yourself that don’t involve anyone else’s needs or wants.
Are You Monitoring Your Progress?
Schedules are very important to ensure the best possible chance of reaching your goals. “To do” lists pale in comparison to a well laid out calendar of tasks and activities that will enable you to get from point “A” to point “B.” Look at your schedule every morning and evening and note when you succeed on sticking to your schedule and where you don’t. If you notice a pattern forming for when you don’t succeed, you can rectify it and keep on track.
Are Your Goals Positively Focused ?
When writing a goal it’s important to write them in the positive, or at least a way that feels positive to you. In the quest to improve your life,write down a goal and then change the words to see if you can make it more positive and see if it isn’t more motivating. For instance, “losing weight” seems like a good goal, but for some people it might signify deprivation due to dieting. In this instance, try making the goal “improve my BMI by 10 points” or “improve my cholesterol by 10 percent.”
Are You Setting Too Many Goals At Once?
Just as setting too few goals can be a problem, so can setting too many. We all have an active personal and career life and many points in between. If you have set goals in too many areas of life at once, you can easily become overwhelmed. Try picking one personal goal and one other type of goal to focus on until you reach them, and then you can add more goals in future. You don’t need to do everything today; remember that life is not a race.
Setting the right goals for yourself takes some thought and consideration and whatever you do don’t try to set all your goals at once; try to set goals in different stages and in different areas of your life and give a lot of thought to why you want to achieve the goal in the first place.