18th December
By Jason Daly

How To Write Great Email Subject Lines

Email subject lines are one of the most important parts of your email marketing. They are what determine whether or not your email will be opened and read.

A great email subject line will grab the reader's attention and make them want to learn more about what you have to say.

There are a few key things to keep in mind when crafting your subject line. In this article, we'll look at some simple strategies to help you write great email subject lines that will get your messages opened and read.

What Makes People Open Your Emails?

When it comes to email, we all want the same thing: to have our messages opened and read. But what makes people actually open and read our emails?

It's a question that's been debated for years, and there's no one-size-fits-all answer. But there are some general principles that can help you create emails that people are more likely to open and read.

Here are four tips to make your emails more likely to be opened and read:

Make sure your subject line relates directly to the reader.
The subject line is the first thing people see when they receive your email, so it's important to make it count. Write a subject line that's interesting and relevant to the email's content and relates to what your reader is looking for.
Appeal to our self-interest
The main reason that people will sign up for your email list is because you offer them something that will benefit them. We are all naturally self-interested, meaning we are attracted to things that we think will help us in some way. Therefore, if you can appeal to someone's self-interest without asking for anything in return, you will have an email that is much more likely to be opened.
Use personalization to make your email stand out.
Personalization can go a long way in making your email stand out in someone's inbox. Use the person's name in the subject line and throughout the email to make it more personal.
Stir emotions
The last reason people will open an email is because it has sparked some sort of emotional interest. This could be because they disagree with the subject line and want to see what the email has to say, because the subject line is so strange they feel compelled to find out more, or because the subject line has promised something inspiring or powerful. Creating an emotional response in your readers can help you not only increase open rates but also build a brand with which people feel a connection.

Following these tips will help you create emails that people are more likely to open and read. But there's no guarantee that your email will be opened and read, even if you do everything right. Sometimes, people just don't have the time or interest to read every email they receive.

If you want to improve your chances of having your email read, focus on building a relationship with your subscribers. The more they know, like, and trust you, the more likely they are to open and read your emails.

Different Types Of Email Subject Lines

Email subject lines are one of the most important elements of your email marketing campaign. They are the first thing your subscribers see when they open their inbox and can be the difference between your email being read or being ignored.

With so much importance placed on email subject lines, it's important to understand the different types of subject lines and how to use them to your advantage.

Here are some different types of email subject lines to consider:

The "You" Subject Line
This type of subject line is all about personalization. It's designed to make the recipient feel like the email is meant specifically for them.
For example, "You're invited to our VIP launch party!"
The "Urgent" Subject Line
Sometimes, you need to convey a sense of urgency in your subject line. This type of subject line is often used for time-sensitive offers or announcements.
For example, "Last chance to get 20% off!"
The "Benefit" Subject Line
With this type of subject line, you want to focus on the benefit that the recipient will get by opening your email.
For example, "5 easy ways to improve your website's conversion rate."
The " Curiosity" Subject Line
With this type of subject line, you want to pique the recipient's curiosity and get them to open the email to find out more.
For example, "You'll never guess what we're giving away this week!"
The " Testimonial" Subject Line
If you have a testimonial or positive review from a satisfied customer, you can use it in your subject line to increase your open rates.
For example, "John Smith loves our products!"
The "Question" Subject Line
Asking a question in your subject line can be a great way to get the recipient to engage with your email.
For example, "Do you know the best time to post on social media?"
The "List" Subject Line
People love lists! If you have a list of tips, tricks, or ideas, be sure to include it in your subject line.
For example, "7 ways to improve your email marketing."
The "How To" Subject Line
If you have a helpful tutorial or guide, be sure to include the word "how to" in your subject line. This will let the recipient know that they can expect to learn something from your email.
For example, "How to increase your website's conversion rate."
The "Tip" Subject Line
If you have a quick tip that can help the recipient in some way, be sure to include the word "tip" in your subject line.
For example, "Tip: How to get more followers on social media."
The "Free" Subject Line
Everybody loves free stuff! If you're giving away something for free, be sure to include the word "free" in your subject line.
For example, "Free eBook: 7 ways to improve your email marketing."

Hopefully, these different types of email subject lines have given you some ideas of your own.

 Remember, the key is to test different subject lines and see what works best for your audience.

What Makes A Good Email Subject Line?

Do you know what makes a good email subject line? This is a question that many people ask, especially when they are trying to improve their email marketing campaigns.

There are a few things that you should keep in mind when you are crafting your subject lines, such as relevance, urgency, and storytelling. Let's take a closer look at each of these factors.

Your email subject line should be relevant to the content of your email. This may seem like a no-brainer, but you'd be surprised how many people make the mistake of using a generic or irrelevant subject line.

Think about what you want your email to achieve. What is the main message that you want to get across? Once you know this, you can craft a subject line that is relevant to the email's content.
Your subject line should also convey a sense of urgency. This doesn't mean that you should use all caps or exclamation points (unless that is part of your brand's voice), but it should communicate that the recipient needs to take action on the email.

One way to do this is to use time-sensitive language, such as "act now," "limited time only," or "while supplies last." You can also use numbers to convey a sense of urgency, such as "48 hours only" or "5 steps to take now."
A good email subject line should also be able to tell a story. This doesn't mean that your subject line should be a novel, but it should be interesting enough to make the recipient want to learn more.

Think about how you can use your subject line to pique the recipient's curiosity. Ask a question, use a surprising statistic, or tell a mini-story that will entice the reader to open the email.

Keep these factors in mind the next time you are crafting your email subject lines. By making sure that your subject lines are relevant, urgent, and tell a story, you'll be sure to improve your open rates and get your message across.

Best Practice When Writing Email Subject Lines

So, we are beginning to put all the pieces together to craft a compelling email subject line to make the most of your email marketing efforts.

The last thing you want to take into consideration are the best practices to use when writing them. Here are just a few best practices to follow when writing your email copy.

Keep it short and sweet
The subject line is not the place to get wordy. Keep it short and to the point - ideally, around 50 characters or less. This will ensure that your subject line is readable in the preview pane and doesn't get cut off.
Be clear about what's inside
Your subject line should give recipients a good idea of what they can expect to find in the email. Be clear and concise, without being too vague.
Use actionable language
Include verbs or other actionable language in your subject line to encourage recipients to open and read your email. For example, "Learn about the new features in our latest product release."
Avoid using all caps
Using all caps in your subject line will make it difficult to read and can come across as shouting. Stick to using normal capitalization.
Use personalization
Personalized subject lines are more likely to get opened and read than generic ones. Include the recipient's name, company, or other relevant information.
Don't reinvent the wheel
We can learn from successful email subject lines to improve our own. By looking at examples of effective subject lines, we can get ideas for how to make our own subjects more effective. Seeing how others use wordplay or emojis can give us new ways to approach our subject line.
Test, test, test
As with anything in email marketing, it's important to test your subject lines to see what works best with your audience. Try different versions of your subject line and see which ones get the most opens and clicks.


Email subject lines are important because they are one of the first things that recipients see and can often determine whether or not an email gets opened. To write great email subject lines, focus on being clear, concise, and making sure that the subject line is relevant to the email's content.

Different types of email subject lines can be effective for different purposes, so it's important to choose the right one for each email. Ultimately, what makes a good email subject line is that it is interesting and makes the recipient want to learn more by opening the email.

You will only get better at writing emails and getting them opened if you actually do it, so try keeping some of these things in mind the next time you start writing an email to your subscribers, and hopefully you will see your emails hitting the inbox and your open rates increase.

Email marketing isn't going anywhere any time soon and can be incredibly lucrative, so it is a good skill to try to learn and master.

If you want to know more email marketing tips about building and nurturing your email list, check out the featured resource below, where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 🙂

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