16th October 2023
By Jason Daly

Nurture Your Email List And Build Strong Relationships

You must take the time to get to know your subscribers in order to develop a mailing list that will be both high-quality and return a high ROI (Return On Investment). 

This will make sure that your target market continues to be a part of your list, spreads the word about you, and makes purchases from you.

Some users will inevitably unsubscribe at some point. And that's fine. Use these tips and tactics to manage your email list and establish relationships in order to attract new subscribers and maintain the satisfaction of your current ones.

Email Welcome And Newbie Series

The first message sent to new subscribers sets the tone. It demonstrates your appreciation and value for them. It also establishes reader expectations and begins the process of establishing a genuine relationship. 

Begin by writing a welcome email with your audience's needs in mind. Explain how membership benefits them.

Your welcome email is your best opportunity to build trust in the developing relationship because 90% of your subscribers will open it.

Congratulate And Appreciate Them – When you send your first, welcome email, congratulate them on taking that important first step toward learning more and implementing significant changes in their lives. They need to believe that you have their backs throughout the process and that you'll use your knowledge to help them succeed further.

Referring to new subscribers as members—as in "team members,” where everyone is significant and collaborates with one another—can help them feel a connection to you and your brand.

Deliver Any Promised Downloads– Deliver the download link you promised. Cut to the chase and provide the link near the top of the page and again at the bottom in your P.S. 

New subscribers don't want to read a load of stuff before you give them access to their "goodie." 

The free gift will hopefully persuade people to follow other actions that you may ask of them.

Manage Their Expectations – The advantages of being a member can be mentioned in your welcome email. Tell them roughly how often and what kind of emails they can expect to receive. The majority of your material should be placed in-between links or calls to action.

Avoid sending new subscribers an excessive number of emails all at once. Give them a day or so instead, then begin a series of spaced-out "newbie" emails. You don't want them to quit before they get off to a solid start.

Be Yourself – Your emails should reflect your personality. If you have an unique sense of humor, display it while remaining professional. That is the secret to establishing relationships.

Readers are drawn to your website and subscribe to your list because they find something appealing in the text or in your tone or style. 

You might unintentionally "hide" something that would draw even more people to you when you "conceal" personality traits.

Be Crystal Clear – Inform members of how to carry out the tasks you have for them. For instance, mention it in the guidelines if you want them to do a survey so you can get to know them better. 

If you offered a freebie, be sure to include detailed instructions on how to download it. And give them specific instructions if you want them to join your online group.

Be Social – Describe the social networks you use to your new subscribers. Include this message in your "newbie" email campaign. It's a good method to inform them and ask them to develop a closer relationship with you.

The social atmosphere appears more relaxed. Give the social media links and describe the procedures for liking the page and/or joining the group.

Make It Easy To Get In Touch – Do not exclude your contact information from your emails. You want others to be able to reply to you by simply clicking reply. 

Make it straightforward for visitors to use your website's contact forms and to ask questions. Your audience will feel important and cared about if you are accessible to them.

The automatic emails in the "newbie" series are just as crucial as your welcome email. Spend some time creating a welcome email that contains the crucial information that is required right away. 

Use these 7 suggestions to assist you continue to strengthen your relationship and trust in your follow-up conversations.

Segmenting Your List

There are sub-segments inside each target market. The more you can divide up your audience, the better. When someone signs up for information about a certain subject or solution, segmentation begins at that point. 

For instance, social media marketing is a subset of the larger niche of marketing. Because the advantages are highly tailored to the need of that subset of subscribers, segmented or niched down lists receive more opens and clicks.

Personal Demographics – Your list can be segmented if you know the demographics of your audience. Considerations for demographics include things like income, sex, age, geography, etc. Company position, academic performance, and business sector may be useful information for B2B audiences.

Quiz Results – Quizzes and surveys may be entertaining as well as a great source of information. For instance, you could utilize a quiz to direct customers to the appropriate offer if you offer different tiers of services or goods.

This will categorize them based on their response and, eventually, the type of information or subniche.

Email Click-through’s – Based on the links that they click your subscribers will tend to segment themselves. Concentrate on the ones who occasionally take action. Get harder with those who choose not to read or act. 

If they are not affiliates, you can take them off the list or just change their accounts to "don't email." 

This makes room for somebody who actively contributes or engaged.

Geography – If you want to accomplish certain things with someone from a certain area, use the geo-location demographic. You might pick a specific city or state, for instance. You can increase the number of replies to local events by geotargeting some offers.

Buying Behavior – It's important to add subscribers to a "customer list" or "product list" once they purchase your product so they won't continue to receive offers to buy products they already own. This also helps in advancing them to the next step in your sales funnel.

Spending Behavior – It is very useful to segment based on spending habits. Let's imagine your offer is a high-ticket item, and some individuals ordered it. They should be moved to your product list and placed on a price-based list for customers who buy expensive items, such as "systems."

Where They Are In The Buying Cycle – Every customer follows a basic purchasing cycle, which looks somewhat like this. 

The achievement of results based on the purchase decision involves awareness, competition evaluation, risk mitigation, and decision-making. 

Knowing where your subscriber is in the cycle will make it easy to decide what kind of content to provide, such as a downsell of the item or a comparable but cheaper product.

How They Interact With Your Website – Based on how they use your website, you can segment your audience. Give your website visitors a variety of options, such as freebies, low-ticket offers, and more. 

Depending on whether your autoresponder offers this feature, each decision they make can move them to the appropriate list.

Personal Interests – Knowing the individual interests of your audience will enable you to offer more appropriate options as well as interesting, relevant examples and stories. Ask them to tick a box designating an interest, which will cause them to be added to a particular autoresponder series based on the interest picked. Make certain that these interests relate to your specific niche.

Conclusion

Utilize the technologies in your autoresponder to segment your list. Some let you create a single, large list and use tags to divide it into different groups based on the way users join up, what they buy, and other activities.

Some autoresponders need you to build a list for each event and then use various methods to add people to the list. Regardless, segment your market and invest in the best technologies you can.

Some of the best choices are Active Campaign, AWeber and Getresponse.

If you want to know more email marketing tips about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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