Email Marketing

how-to-write-great-email-subject-lines-post

How To Write Great Email Subject Lines

18th December
By Jason Daly

How To Write Great Email Subject Lines

Email subject lines are one of the most important parts of your email marketing. They are what determine whether or not your email will be opened and read.

A great email subject line will grab the reader's attention and make them want to learn more about what you have to say.

There are a few key things to keep in mind when crafting your subject line. In this article, we'll look at some simple strategies to help you write great email subject lines that will get your messages opened and read.

What Makes People Open Your Emails?

When it comes to email, we all want the same thing: to have our messages opened and read. But what makes people actually open and read our emails?

It's a question that's been debated for years, and there's no one-size-fits-all answer. But there are some general principles that can help you create emails that people are more likely to open and read.

Here are four tips to make your emails more likely to be opened and read:

Make sure your subject line relates directly to the reader.
The subject line is the first thing people see when they receive your email, so it's important to make it count. Write a subject line that's interesting and relevant to the email's content and relates to what your reader is looking for.
Appeal to our self-interest
The main reason that people will sign up for your email list is because you offer them something that will benefit them. We are all naturally self-interested, meaning we are attracted to things that we think will help us in some way. Therefore, if you can appeal to someone's self-interest without asking for anything in return, you will have an email that is much more likely to be opened.
Use personalization to make your email stand out.
Personalization can go a long way in making your email stand out in someone's inbox. Use the person's name in the subject line and throughout the email to make it more personal.
Stir emotions
The last reason people will open an email is because it has sparked some sort of emotional interest. This could be because they disagree with the subject line and want to see what the email has to say, because the subject line is so strange they feel compelled to find out more, or because the subject line has promised something inspiring or powerful. Creating an emotional response in your readers can help you not only increase open rates but also build a brand with which people feel a connection.

Following these tips will help you create emails that people are more likely to open and read. But there's no guarantee that your email will be opened and read, even if you do everything right. Sometimes, people just don't have the time or interest to read every email they receive.

If you want to improve your chances of having your email read, focus on building a relationship with your subscribers. The more they know, like, and trust you, the more likely they are to open and read your emails.

Different Types Of Email Subject Lines

Email subject lines are one of the most important elements of your email marketing campaign. They are the first thing your subscribers see when they open their inbox and can be the difference between your email being read or being ignored.

With so much importance placed on email subject lines, it's important to understand the different types of subject lines and how to use them to your advantage.

Here are some different types of email subject lines to consider:

The "You" Subject Line
This type of subject line is all about personalization. It's designed to make the recipient feel like the email is meant specifically for them.
For example, "You're invited to our VIP launch party!"
The "Urgent" Subject Line
Sometimes, you need to convey a sense of urgency in your subject line. This type of subject line is often used for time-sensitive offers or announcements.
For example, "Last chance to get 20% off!"
The "Benefit" Subject Line
With this type of subject line, you want to focus on the benefit that the recipient will get by opening your email.
For example, "5 easy ways to improve your website's conversion rate."
The " Curiosity" Subject Line
With this type of subject line, you want to pique the recipient's curiosity and get them to open the email to find out more.
For example, "You'll never guess what we're giving away this week!"
The " Testimonial" Subject Line
If you have a testimonial or positive review from a satisfied customer, you can use it in your subject line to increase your open rates.
For example, "John Smith loves our products!"
The "Question" Subject Line
Asking a question in your subject line can be a great way to get the recipient to engage with your email.
For example, "Do you know the best time to post on social media?"
The "List" Subject Line
People love lists! If you have a list of tips, tricks, or ideas, be sure to include it in your subject line.
For example, "7 ways to improve your email marketing."
The "How To" Subject Line
If you have a helpful tutorial or guide, be sure to include the word "how to" in your subject line. This will let the recipient know that they can expect to learn something from your email.
For example, "How to increase your website's conversion rate."
The "Tip" Subject Line
If you have a quick tip that can help the recipient in some way, be sure to include the word "tip" in your subject line.
For example, "Tip: How to get more followers on social media."
The "Free" Subject Line
Everybody loves free stuff! If you're giving away something for free, be sure to include the word "free" in your subject line.
For example, "Free eBook: 7 ways to improve your email marketing."

Hopefully, these different types of email subject lines have given you some ideas of your own.

 Remember, the key is to test different subject lines and see what works best for your audience.

What Makes A Good Email Subject Line?

Do you know what makes a good email subject line? This is a question that many people ask, especially when they are trying to improve their email marketing campaigns.

There are a few things that you should keep in mind when you are crafting your subject lines, such as relevance, urgency, and storytelling. Let's take a closer look at each of these factors.

Relevance
Your email subject line should be relevant to the content of your email. This may seem like a no-brainer, but you'd be surprised how many people make the mistake of using a generic or irrelevant subject line.

Think about what you want your email to achieve. What is the main message that you want to get across? Once you know this, you can craft a subject line that is relevant to the email's content.
Urgency
Your subject line should also convey a sense of urgency. This doesn't mean that you should use all caps or exclamation points (unless that is part of your brand's voice), but it should communicate that the recipient needs to take action on the email.

One way to do this is to use time-sensitive language, such as "act now," "limited time only," or "while supplies last." You can also use numbers to convey a sense of urgency, such as "48 hours only" or "5 steps to take now."
Storytelling
A good email subject line should also be able to tell a story. This doesn't mean that your subject line should be a novel, but it should be interesting enough to make the recipient want to learn more.

Think about how you can use your subject line to pique the recipient's curiosity. Ask a question, use a surprising statistic, or tell a mini-story that will entice the reader to open the email.

Keep these factors in mind the next time you are crafting your email subject lines. By making sure that your subject lines are relevant, urgent, and tell a story, you'll be sure to improve your open rates and get your message across.

Best Practice When Writing Email Subject Lines

So, we are beginning to put all the pieces together to craft a compelling email subject line to make the most of your email marketing efforts.

The last thing you want to take into consideration are the best practices to use when writing them. Here are just a few best practices to follow when writing your email copy.

Keep it short and sweet
The subject line is not the place to get wordy. Keep it short and to the point - ideally, around 50 characters or less. This will ensure that your subject line is readable in the preview pane and doesn't get cut off.
Be clear about what's inside
Your subject line should give recipients a good idea of what they can expect to find in the email. Be clear and concise, without being too vague.
Use actionable language
Include verbs or other actionable language in your subject line to encourage recipients to open and read your email. For example, "Learn about the new features in our latest product release."
Avoid using all caps
Using all caps in your subject line will make it difficult to read and can come across as shouting. Stick to using normal capitalization.
Use personalization
Personalized subject lines are more likely to get opened and read than generic ones. Include the recipient's name, company, or other relevant information.
Don't reinvent the wheel
We can learn from successful email subject lines to improve our own. By looking at examples of effective subject lines, we can get ideas for how to make our own subjects more effective. Seeing how others use wordplay or emojis can give us new ways to approach our subject line.
Test, test, test
As with anything in email marketing, it's important to test your subject lines to see what works best with your audience. Try different versions of your subject line and see which ones get the most opens and clicks.

Conclusion

Email subject lines are important because they are one of the first things that recipients see and can often determine whether or not an email gets opened. To write great email subject lines, focus on being clear, concise, and making sure that the subject line is relevant to the email's content.

Different types of email subject lines can be effective for different purposes, so it's important to choose the right one for each email. Ultimately, what makes a good email subject line is that it is interesting and makes the recipient want to learn more by opening the email.

You will only get better at writing emails and getting them opened if you actually do it, so try keeping some of these things in mind the next time you start writing an email to your subscribers, and hopefully you will see your emails hitting the inbox and your open rates increase.

Email marketing isn't going anywhere any time soon and can be incredibly lucrative, so it is a good skill to try to learn and master.

If you want to know more email marketing tips about building and nurturing your email list, check out the featured resource below, where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 🙂

choose your image
Continue Reading
setting-up-highly-targeted-optin-offers-post

Setting Up Highly Targeted Opt-in Offers

27th November
By Jason Daly

Setting Up Highly Targeted Opt-in Offers

In this post, I'll be discussing how to set up highly targeted opt-in offers. This is a great way to increase your chances of getting leads and customers who are actually interested in what you have to say. 

If you've been having trouble getting leads or customers, I highly recommend giving this a try. It could be just what you need to get things moving in the right direction. Are you ready? Let's jump straight in...

1. What Are Opt-In Offers?

In the world of online marketing, an opt-in offer is a lead generation tool that allows you to capture contact information from potential customers in exchange for something of value.

The value you offer can be anything from a free report or e-book, to a discount or coupon code. The key is to offer something that your target audience will find valuable enough to exchange their contact information for.

Once you have their contact information, you can then follow up with them via email, phone, or direct mail to attempt to convert them into a paying customer.

While opt-in offers can be an effective way to generate leads, it's important to remember that not all leads are created equal. In order to maximize your chances of converting a lead into a paying customer, you need to make sure that your offer is targeted to your ideal customer.

TIP:

If you're not sure who your ideal customer is, take some time to research your target market. Once you have a better understanding of who you're trying to reach, you can create an offer that is more likely to appeal to them.

If you're still not sure what kind of offer to make, consider surveying your target market to see what kinds of things they would be interested in. This can give you some great ideas for creating an offer that will be irresistible to your ideal customer.

Once you have your opt-in offer ready to go, promote it through your website, social media channels, and email list. Make sure to include a call to action so that your leads know exactly what they need to do to get your valuable offer.

2. Why Use Opt-In Offers?

Opt-in offers are a great way to get people to sign up for your email list because they're giving you permission to contact them. That means they're already interested in what you have to say.

And, when you use an opt-in offer, you're also building trust with your audience. They're more likely to believe that you're not going to spam them or sell their information if they've willingly given you their email address.

Plus, opt-in offers help you segment your list so you can send more targeted emails. For example, if you have a lead magnet for a free e-book, you can send people who opt-in to that offer more information about your book.

If you're not using opt-in offers, you're missing out on a great opportunity to grow your list and your business.

Still not convinced. Here are four more reasons to use opt-in offers:

They're an easy way to get started with email marketing.

If you're new to email marketing, opt-in offers are a great way to get your feet wet. They're simple to set up and you don't need a lot of extra bells and whistles to make them work.

They're a great way to grow your list quickly.

If you want to grow your list quickly, opt-in offers are the way to go. They'll help you add new subscribers to your list quickly and easily.

They help you build a relationship with your list.

When you use an opt-in offer, you're giving your subscribers something of value. In return, they're more likely to trust you and be open to hearing what you have to say.

They're a great way to get more leads and sales.

If you're looking for a way to increase your leads and sales, opt-in offers are a great option. They'll help you turn your email list into a powerful marketing tool.

Now that you know the benefits of opt-in offers, it's time to start using them in your email marketing, so let's go ahead and start creating a highly targeted opt-in offer.

3. How To Set Up Highly Targeted Opt-In Offers

When it comes to email marketing, one of the most important things you can do is to create opt-in offers that are highly targeted to your audience. The reason why this is so important is because if you're not targeting your opt-in offers, then you're not going to get the most out of your email list.

And, if you're not getting the most out of your email list, then you're not going to be able to maximize your profits.

So, how do you go about setting up highly targeted opt-in offers?

Here are a few ideas:

Know Your Target Audience

This may seem like a no-brainer, but it's worth mentioning because it's so important. If you don't know who your target audience is, then you can't create opt-in offers that are relevant to them.

And, if you cannot create opt-in offers that are relevant to them, then they're not going to be interested in what you have to say.

Research Your Target Audience

Once you know who your target audience is, it's time to do some research on them.

  • What are their interests?
  • What are their needs?
  • What are their pain points?

When you know the answers to these questions, you'll be able to create opt-in offers that are much more likely to appeal to them.

Create a Compelling Offer

Once you know who your target audience is and what their needs are, it's time to create an offer that they can't refuse.

Your offer should be something that's valuable to them and that they would be happy to receive. It should be something that's relevant to their interests and needs. And, it should be something that's unique and different from what everyone else is offering.

Promote Your Offer

Once you have your offer, it's time to promote it.

There are a number of ways you can promote your offer, but the most important thing is to make sure that you're reaching your target audience.

You can promote your offer through your email list, through social media, through your website, and through other marketing channels.

Test Your Offer

Once you have promoted your offer, it's time to test it. This is important because you want to make sure that your offer is actually converting. You can test your offer by sending it to a small group of people and seeing how they respond.

If you're not getting the results you want, then you can make changes to your offer and test it again.

4. How To Make Your Opt-In Offers More Effective

If you're looking to get more people to sign up for your email list, you need to make sure your opt-in offers are effective. Here are some ways to make your opt-in offers more effective:

Keep it short and sweet

The first rule of thumb when it comes to making your opt-in offer more effective is to keep it short and sweet.

Your offer should be clear and concise, and it should be easy for your subscribers to understand what they're getting in exchange for their email address.

Make it valuable

The second rule of thumb is to make sure your offer is valuable.

Your subscribers should feel like they're getting something worth their while in exchange for their email address.

Be clear about what they're signing up for

The third rule of thumb is to be clear about what your subscribers are signing up for.

Your opt-in offer should be explicit about what they'll be getting in their inbox, and you should use clear and concise language to explain it.

Use images and videos

The fourth rule of thumb is to use images and videos to help explain your offer.

A picture is worth a thousand words, and a video is worth even more. Not only will they help your subscribers understand your offer better, but they'll also be more likely to remember it.

Make it easy to sign up

The fifth and final rule of thumb is to make it easy to sign up for your offer.

Your sign-up form should be short and sweet, and it should be easy for your subscribers to fill out.

Test, test, test

The final piece of advice we have for you is to test, test, test.

Don't be afraid to experiment with different offer types, copy, images, and videos. The more you test, the more you'll learn about what works and what doesn't.

Conclusion

As you can see, opt-in offers can be a great way to increase leads and conversions on your website. By offering something of value in exchange for an email address, you can attract more targeted leads that are more likely to convert into customers or clients.

There are a few things to keep in mind when setting up your opt-in offers, such as making sure your offer is highly relevant to your target audience and making sure the offer itself is valuable enough to warrant an email address. Additionally, you can make your opt-in offers more effective by testing different offer types and strategies.

So, what are you waiting for? Start crafting your killer opt-in offer today...

If you want to know more about building your list after they have opted in, check out the featured resource below where you can get a free report about simple list building; download, read it and take action 😊

choose your image
Continue Reading
there's-never-been-a-better-time-to-learn-email-marketing-post

There’s Never Been A Better Time To Learn Email Marketing

13th November
By Jason Daly

There's Never Been A Better Time To Learn Email Marketing

Email marketing is one of the most important tools in a digital marketer's toolkit. It's a great way to stay in touch with your customers and prospects, and to build relationships with them.

However, email marketing is also one of the most challenging tools to use effectively. If you're not careful, you can quickly become overwhelmed by the sheer volume of email messages in your inbox.

That's why it's important to learn how to use email marketing effectively. In this blog post, we'll share some email marketing tips that will help you get the most out of your email marketing campaigns.

1. The Benefits Of Email Marketing

Email marketing is one of the most popular and effective ways to reach your customers and promote your business. It is a direct marketing tool that allows you to send messages to customers and prospects through email.

Email marketing can be used to promote your products or services, build customer loyalty, or simply keep in touch with your customers.

It is an effective way to reach your customers because it is a direct form of communication. You can send messages to customers and prospects through email, which means they are more likely to see and read your message.

It is also an affordable way to reach your customers. It is a cost-effective way to reach a large number of people with a message that is tailored to their needs.

Email marketing is a flexible way to reach your customers. You can send messages to customers at any time, which means you can reach them when they are most likely to buy from you. You can also use email marketing to target specific customers. For example, you can send messages to customers who live in a certain area or who have made a purchase from you in the past.

Email marketing is a great way to build customer loyalty. When you send messages to customers, they can feel appreciated and valued. This can lead to repeat business and referrals. Email marketing can also help you stay in touch with your customers. You can send messages to customers to update them on new products, services, or promotions. You can also use email marketing to thank customers for their business.

Email marketing is an easy way to get started with direct marketing. You can use email marketing to reach a large number of people with a message that is tailored to their needs. Email marketing is an affordable way to reach your customers. It is a flexible way to reach your customers. And, email marketing is a great way to build customer loyalty.

2. The Types Of Email Marketing

Now, we all know that email marketing is a great way to stay in touch with our customers and promote our businesses. But did you know that there are actually a few different types of email marketing? Let's take a closer look at the different types of email marketing, so you can decide which one is right for your business.

Newsletters

Newsletters are a great way to keep your customers up-to-date on all the latest news and information about your business. You can use newsletters to announce new products or services, share special offers, or just give your customers an update on what's going on with your business.

Announcements

Announcements are a great way to let your customers know about special events or promotions that you're running. You can use announcements to let your customers know about sales, new products, or even special events that you're hosting.

Special Offers

Special offers are a great way to entice your customers to buy from you. You can use special offers to give your customers discounts on your products or services, or even give them free shipping or a free gift with purchase.

No matter what type of email marketing you choose, make sure you're providing your customers with valuable content that they'll want to read. Keep your emails short and to the point, and make sure you're offering your customers something that they'll find valuable.

3. How To Create An Email Marketing Campaign

Now, before you start blasting out emails to your entire list, there are a few things you'll need to do to get started. In this next section, we'll walk you through everything you need to know about how to create an email marketing campaign, from start to finish.

Planning Your Campaign

Before you start designing your emails or sending out any messages, you'll need to take some time to plan your campaign. This includes figuring out your goals, who your target audience is, and what kinds of things you want to promote.

When you're planning your campaign, it's important to keep your goals in mind. What do you want to accomplish with your email marketing campaign? Do you want to generate leads? Drive sales? Increase brand awareness?

Whatever your goal is, make sure you have a plan in place to help you achieve it. Having a plan will make it easier to track your progress and see if your campaign is successful.

Once you know your goals, you'll need to identify your target audience. Who do you want to reach with your campaign? What kinds of things are they interested in? What's the best way to reach them?

Answering these questions will help you determine the best way to design your campaign and what kinds of content to include.

Designing Your Emails

Now that you know who you're targeting and what you want to accomplish, it's time to start designing your emails. When it comes to email design, there are a few things you'll need to keep in mind.

First, you'll need to make sure your email looks good on all devices. People will be reading your email on their phones, tablets, and computers, so you'll need to make sure it looks good on all of them.

Second, you'll need to make sure your email is easy to read. Use short paragraphs, clear headlines, and bullet points to make your email easy to scan.

Finally, you'll want to include a call to action in your email. What do you want people to do after they read your email? Click through to your website? Sign up for your newsletter? Download your ebook?

Make sure your call to action is clear and easy to find. The last thing you want is for people to read your email and then not know what to do next.

Sending Your Emails

Now that you've designed your email, it's time to send it out. But before you hit the send button, there are a few things you'll need to do to make sure your email gets delivered.

First, you'll need to add a subject line to your email. This is what people will see when they receive your email, so make sure it's something that will grab their attention.

Second, you'll need to add your sender information. This includes your name, your email address, and your company's logo.

Finally, you'll need to add a signature to your email. This is a short message that people will see when they receive your email. It's a great way to let people know who you are and how to get in touch with you.

Once you've added all of this information, you're ready to hit the send button. But before you do, double check everything to make sure everything is correct. Then, sit back and wait for the responses to start rolling in.

4. How To Measure The Success Of Your Email Marketing Campaign

If you're like most entrepreneurs, you're always looking for ways to improve your bottom line. And if you're not, you should be.

One of the best ways to do this is to focus on your email marketing campaign. After all, email is still one of the most effective marketing channels available, with a return on investment that far exceeds most other channels.

But how do you know if your email marketing campaign is really successful? The answer is simple: you need to track your results.

Fortunately, there are a number of ways to do this. Here are three of the most important metrics you should be tracking:

Open Rate

Your open rate is the number of people who open your email divided by the number of people who receive it.

Ideally, you want your open rate to be as high as possible. This means that your subject line and From line are effective and that your list is actively engaged.

There are a number of ways to improve your open rate, including segmenting your list, personalizing your emails, and using engaging subject lines.

Click-Through Rate

Your click-through rate is the number of people who click on a link in your email divided by the number of people who receive it.

Ideally, you want your click-through rate to be as high as possible. This means that your email content is relevant and interesting to your subscribers and that they're actually clicking on the links you're sending them.

There are a number of ways to improve your click-through rate, including using compelling calls to action, sending targeted emails, and making it easy for subscribers to find what they're looking for.

Conversion Rate

Your conversion rate is the number of people who take the desired action divided by the number of people who receive your email.

Ideally, you want your conversion rate to be as high as possible. This means that your email is effective at getting people to take the desired action, whether that's signing up for your newsletter, buying your product, or filling out a form.

TIP:

There are a number of ways to improve your conversion rate, including offering a discount or free shipping, using a powerful call to action, and making it easy for people to take the desired action.

By tracking these three metrics, you'll be able to see how successful your email marketing campaign is and make necessary adjustments to improve your results.

Conclusion

Email marketing is an important tool for any business. It can help you reach a wider audience, build customer relationships, and increase sales. But it's important to learn how to do it right. Otherwise, you could end up wasting time and money on a campaign that doesn't work.

There are a few things you need to keep in mind when you're creating an email marketing campaign. First, you need to choose the right type of email for your goals. There are several different types of email, each with its own strengths and weaknesses.

Second, you need to create a campaign that is targeted to your audience. You can't just send out a generic email and expect people to respond. You need to segment your list and send emails that are relevant to them.

Finally, you need to measure the success of your campaign. This can be done by looking at things like open rate, click-through rate, and unsubscribe rate. By understanding these metrics, you can adjust your campaign to make it more successful.

Email marketing can be a great way to reach more customers and increase sales. But it's important to learn how to do it right. Otherwise, you could end up wasting time and money on a campaign that doesn't work.

If you want to know more email marketing tips about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

choose your image
Continue Reading
nurture-your-email-list-post

Nurture Your Email List And Build Strong Relationships

16th October 2023
By Jason Daly

Nurture Your Email List And Build Strong Relationships

You must take the time to get to know your subscribers in order to develop a mailing list that will be both high-quality and return a high ROI (Return On Investment). 

This will make sure that your target market continues to be a part of your list, spreads the word about you, and makes purchases from you.

Some users will inevitably unsubscribe at some point. And that's fine. Use these tips and tactics to manage your email list and establish relationships in order to attract new subscribers and maintain the satisfaction of your current ones.

Email Welcome And Newbie Series

The first message sent to new subscribers sets the tone. It demonstrates your appreciation and value for them. It also establishes reader expectations and begins the process of establishing a genuine relationship. 

Begin by writing a welcome email with your audience's needs in mind. Explain how membership benefits them.

Your welcome email is your best opportunity to build trust in the developing relationship because 90% of your subscribers will open it.

Congratulate And Appreciate Them – When you send your first, welcome email, congratulate them on taking that important first step toward learning more and implementing significant changes in their lives. They need to believe that you have their backs throughout the process and that you'll use your knowledge to help them succeed further.

Referring to new subscribers as members—as in "team members,” where everyone is significant and collaborates with one another—can help them feel a connection to you and your brand.

Deliver Any Promised Downloads– Deliver the download link you promised. Cut to the chase and provide the link near the top of the page and again at the bottom in your P.S. 

New subscribers don't want to read a load of stuff before you give them access to their "goodie." 

The free gift will hopefully persuade people to follow other actions that you may ask of them.

Manage Their Expectations – The advantages of being a member can be mentioned in your welcome email. Tell them roughly how often and what kind of emails they can expect to receive. The majority of your material should be placed in-between links or calls to action.

Avoid sending new subscribers an excessive number of emails all at once. Give them a day or so instead, then begin a series of spaced-out "newbie" emails. You don't want them to quit before they get off to a solid start.

Be Yourself – Your emails should reflect your personality. If you have an unique sense of humor, display it while remaining professional. That is the secret to establishing relationships.

Readers are drawn to your website and subscribe to your list because they find something appealing in the text or in your tone or style. 

You might unintentionally "hide" something that would draw even more people to you when you "conceal" personality traits.

Be Crystal Clear – Inform members of how to carry out the tasks you have for them. For instance, mention it in the guidelines if you want them to do a survey so you can get to know them better. 

If you offered a freebie, be sure to include detailed instructions on how to download it. And give them specific instructions if you want them to join your online group.

Be Social – Describe the social networks you use to your new subscribers. Include this message in your "newbie" email campaign. It's a good method to inform them and ask them to develop a closer relationship with you.

The social atmosphere appears more relaxed. Give the social media links and describe the procedures for liking the page and/or joining the group.

Make It Easy To Get In Touch – Do not exclude your contact information from your emails. You want others to be able to reply to you by simply clicking reply. 

Make it straightforward for visitors to use your website's contact forms and to ask questions. Your audience will feel important and cared about if you are accessible to them.

The automatic emails in the "newbie" series are just as crucial as your welcome email. Spend some time creating a welcome email that contains the crucial information that is required right away. 

Use these 7 suggestions to assist you continue to strengthen your relationship and trust in your follow-up conversations.

Segmenting Your List

There are sub-segments inside each target market. The more you can divide up your audience, the better. When someone signs up for information about a certain subject or solution, segmentation begins at that point. 

For instance, social media marketing is a subset of the larger niche of marketing. Because the advantages are highly tailored to the need of that subset of subscribers, segmented or niched down lists receive more opens and clicks.

Personal Demographics – Your list can be segmented if you know the demographics of your audience. Considerations for demographics include things like income, sex, age, geography, etc. Company position, academic performance, and business sector may be useful information for B2B audiences.

Quiz Results – Quizzes and surveys may be entertaining as well as a great source of information. For instance, you could utilize a quiz to direct customers to the appropriate offer if you offer different tiers of services or goods.

This will categorize them based on their response and, eventually, the type of information or subniche.

Email Click-through’s – Based on the links that they click your subscribers will tend to segment themselves. Concentrate on the ones who occasionally take action. Get harder with those who choose not to read or act. 

If they are not affiliates, you can take them off the list or just change their accounts to "don't email." 

This makes room for somebody who actively contributes or engaged.

Geography – If you want to accomplish certain things with someone from a certain area, use the geo-location demographic. You might pick a specific city or state, for instance. You can increase the number of replies to local events by geotargeting some offers.

Buying Behavior – It's important to add subscribers to a "customer list" or "product list" once they purchase your product so they won't continue to receive offers to buy products they already own. This also helps in advancing them to the next step in your sales funnel.

Spending Behavior – It is very useful to segment based on spending habits. Let's imagine your offer is a high-ticket item, and some individuals ordered it. They should be moved to your product list and placed on a price-based list for customers who buy expensive items, such as "systems."

Where They Are In The Buying Cycle – Every customer follows a basic purchasing cycle, which looks somewhat like this. 

The achievement of results based on the purchase decision involves awareness, competition evaluation, risk mitigation, and decision-making. 

Knowing where your subscriber is in the cycle will make it easy to decide what kind of content to provide, such as a downsell of the item or a comparable but cheaper product.

How They Interact With Your Website – Based on how they use your website, you can segment your audience. Give your website visitors a variety of options, such as freebies, low-ticket offers, and more. 

Depending on whether your autoresponder offers this feature, each decision they make can move them to the appropriate list.

Personal Interests – Knowing the individual interests of your audience will enable you to offer more appropriate options as well as interesting, relevant examples and stories. Ask them to tick a box designating an interest, which will cause them to be added to a particular autoresponder series based on the interest picked. Make certain that these interests relate to your specific niche.

Conclusion

Utilize the technologies in your autoresponder to segment your list. Some let you create a single, large list and use tags to divide it into different groups based on the way users join up, what they buy, and other activities.

Some autoresponders need you to build a list for each event and then use various methods to add people to the list. Regardless, segment your market and invest in the best technologies you can.

Some of the best choices are Active Campaign, AWeber and Getresponse.

If you want to know more email marketing tips about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

choose your image
Continue Reading
complete-beginners-guide-to-list-building-post

The Complete Beginners Guide To List Building

2nd October 2023
By Jason Daly

The Complete Beginners Guide To List Building

Email list building can be a daunting task for even the most experienced online marketer. Where do you start? What's the best way to grow your list? And how do you make sure people actually want to hear from you?

In this complete beginners guide, we'll answer all of those questions and more. You'll learn everything you need to know about email list building, from the basics of how to get started, to more advanced tips and tricks for growing your list quickly.

So whether you're just getting started with email marketing, or you're looking for ways to take your list building to the next level, this guide will definitely help you.

The Benefits Of Building An Email List

If you're like most people, you probably have a love-hate relationship with email. You love getting messages from friends and family but hate getting bombarded with marketing messages and spam. However, there is one type of email that can be both useful and enjoyable: email lists!

An email list is a list of email addresses that you can use to send messages to multiple people at once. You can use email lists for a variety of purposes, such as staying in touch with friends and family, sharing news and updates, or promoting your business or website.

There are many benefits to building an email list, including:

Reach a wider audience: With an email list, you can reach a larger number of people with your message than you would if you were just sending individual emails.
Save time: Sending emails to a list is much faster than sending individual emails, which can save you a lot of time.
Create a more targeted message: When you send emails to a list, you can be more specific and targeted with your message than you would be if you were sending a general email to everyone in your address book.
Increase your chances of getting your message read: When you send an email to a list, it's more likely that at least some of the recipients will open and read your message than if you just sent a general email.
Reach people who might not be on your social media: Not everyone is on social media, but almost everyone has an email address. By building an email list, you can reach people who might not be on social media.

Building an email list is a great way to reach a wider audience, save time, create a more targeted message, and increase your chances of getting your message read. If you're not already using email lists, start building one today!

The Different Types of Email Lists

Email lists are a great way to keep in touch with your customers and prospects. But did you know that there are different types of email lists? Here’s a quick rundown of the different types of email lists and how you can use them to your advantage:

  1. Prospect email list. A prospect email list is a list of people who you think might be interested in your products or services. These are people who have either visited your website or have signed up for your newsletter.
  2. Customer email list. A customer email list is a list of people who have already purchased your product or service. This is a great list to use for upsells, cross-sells, and special offers.
  3. Engagement email list. An engagement email list is a list of people who have interacted with your brand in some way. This could be people who have subscribed to your blog, followed you on social media, or even just visited your website.
  4. Partner email list. A partner email list is a list of people who you have a business relationship with. This could be other businesses in your industry, suppliers, or even joint venture partners.
  5. Lead email list. A lead email list is a list of people who have expressed interest in your product or service but have not yet made a purchase. This is a great list to use for nurture campaigns and special offers.
  6. Subscriber email list. A subscriber email list is a list of people who have signed up to receive your email newsletter. This is a great list to use to stay in touch with your audience and build relationships.
  7. Email list segment. An email list segment is a sub-list of people within your main email list. This could be people who live in a certain area, people who have purchased a certain product, or people who have subscribed to your blog.
  8. VIP email list. A VIP email list is a list of people who are your most loyal fans and customers. This is a great list to use for special offers, exclusive content, and VIP events.
  9. Suppression list. A suppression list is a list of people who have opted out of receiving your emails. This could be people who have unsubscribed from your list, people who have marked your emails as spam, or people who have bounce back.

Email lists are a great way to keep in touch with your audience. But it’s important to understand the different types of email lists and how to use them. By segmenting your lists, you can ensure that you’re sending the right message to the right people at the right time.

How To Build An Email List The Right Way

As we have seen, email marketing is one of the most effective ways to connect with customers and promote your business. But how do you get started? In this section, we’ll show you how to build an email list from scratch.

The first step is to find an email marketing service provider like Active Campaign, Get Response, or AWeber. These providers will give you the tools you need to collect email addresses and send out messages.

Once you’ve signed up for a service, it’s time to start collecting email addresses. There are a few ways to do this:

Add a sign-up form to your website: Include a form on your site that allows visitors to subscribe to your email list. Make sure the form is prominently placed and easy to find.
Add a sign-up form to your Facebook page: You can use a Facebook app to add a sign-up form to your page. This is a great way to collect email addresses from people who are already interested in your business.
Include a sign-up link in your email signature: Every time you send an email, include a link to your email sign-up page. This is a simple way to collect email addresses from people you already have a relationship with.
Run a contest or giveaway: Offer a prize to people who sign up for your email list. This is a great way to collect a lot of email addresses quickly.

Run a contest or giveaway: Offer a prize to people who sign up for your email list. This is a great way to collect a lot of email addresses quickly.

Once you’ve collected a few hundred email addresses, it’s time to start sending out messages. The first step is to segment your list into different groups. This will allow you to send more targeted messages to each group.

For example, you might segment your list by:

  • Location
  • Interests
  • Age
  • Gender
Once you’ve segmented your list, you can start creating email campaigns. An email campaign is a series of messages that you send to a group of people.
For example, you might create a campaign to promote a new product. This campaign might include a series of messages that introduce the product, explain its features, and offer a discount to people who buy it.

Email campaigns are a great way to boost sales and build relationships with your customers.

Now that you know how to build an email list, it’s time to get started. Start by signing up for an email marketing service and then start collecting email addresses.

Tips For Effective Email List Building

Email list building is a key element of digital marketing, and when done correctly, can result in a significant return on investment (ROI).

There are a number of ways to build an email list, but not all methods are created equal. In order to maximize the return on your investment, it’s important to choose the right strategies and tactics for your business.

Here are a few quick tips for effective email list building:

1. Use A Lead Magnet

A lead magnet is an incentive that you offer potential subscribers in exchange for their email address. 

It could be a free e-book, report, webinar, or even just a coupon code. 

The key is to offer something that your target audience will find valuable.

2. Create A Landing Page

A landing page is a stand-alone web page that is designed to capture email addresses. 

It should have a strong headline, a brief description of what’s being offered, and a call-to-action (CTA) that encourages visitors to sign up.

3. Use Pop-Ups

Pop-ups are effective at capturing email addresses, but they can also be annoying if they’re not done right. 

Use pop-ups sparingly and make sure they’re relevant to the content on the page.

4. Host A Contest

People love free stuff, so hosting a contest is a great way to get people to sign up for your email list. 

Just be sure to promote the contest through your social media channels and other marketing channels to get the most exposure.

5. Add A Sign-Up Form To Your Website

Make it easy for visitors to sign up for your email list by adding a sign-up form to your website. 

Place the form in a prominent location, such as the sidebar or footer, and use an attention-grabbing headline.

6. Use Social Media

Social media is a great way to promote your email list and drive traffic to your landing pages and website. 

Use hashtags, post updates, and run ads that link to your sign-up forms.

7. Partner With Other Businesses

Partnering with other businesses is a great way to reach a new audience and grow your email list. 

You can partner with complementary businesses to co-promote your products or services, or you can cross-promote each other’s email lists.

Building an email list is a great way to connect with potential customers and grow your business. By using the tips above, you can create an effective email list-building strategy that will produce results.

How To Keep Your Email List Healthy

We all know the importance of building and maintaining a healthy email list. A healthy email list is essential to the success of any online business. But what does it mean to have a healthy email list? And how do you keep your email list healthy?

There are a few key things to keep in mind when it comes to keeping your email list healthy. 

First, you need to make sure that you are only sending emails to people who have opted in to receive them. This means that you need to have a way for people to sign up for your email list, and you need to make it easy for them to do so.

Second, you need to make sure that you are sending emails that are relevant to your audience. This means that you need to segment your list so that you are only sending emails to people who are interested in what you have to say.

Third, you need to make sure that you are providing value in your emails. This means that your emails should be informative, helpful, and engaging. If you are just sending a bunch of sales pitches, people are going to quickly get tired of receiving your emails and they will opt out.

Fourth, you need to make sure that you are respecting your subscribers’ time and attention. This means that you should not be sending too many emails, and you should not be sending emails that are too long. 

If you are sending too many emails, people will start to feel like they are being bombarded and they will opt out. If you are sending emails that are too long, people will not read them, and they will also opt out.

Fifth, you need to make sure that you are giving people an easy way to opt out of your emails. This means that you need to have an unsubscribe link in every email that you send. This will allow people to opt out if they no longer want to receive your emails.

Sixth, you need to make sure that you are keeping your email list up to date. This means that you need to regularly clean your list to remove inactive subscribers. An inactive subscriber is someone who has not opened or clicked on an email from you in a long time.

Finally, you need to make sure that you are monitoring your email list health. This means that you need to track your open rates, click-through rates, and unsubscribe rates. 

If you see that your open rates are declining, this means that people are no longer interested in receiving your emails. 

If you see that your click-through rates are declining, this means that people are not finding your emails helpful or interesting. 

If you see that your unsubscribe rates are increasing, this means that people are no longer wanting to receive your emails.

Keep these things in mind, and you will be well on your way to keeping your email list healthy!

The Do’s And Don’ts Of Email List Building

Your email list is one of the most important aspects of your online business, yet it is often one of the most overlooked. Why? Because it can be time-consuming and, quite frankly, a little bit boring. 

But if you want to be successful with your online marketing efforts, you need to have a high-quality email list.

And there are a few things that you need to keep in mind when you're building your email list. Here are a few do's and don'ts with regards to email list building:

Do's

Your email list is one of the most important aspects of your online business, yet it is often one of the most overlooked. Why? Because it can be time-consuming and, quite frankly, a little bit boring. 

But if you want to be successful with your online marketing efforts, you need to have a high-quality email list.

And there are a few things that you need to keep in mind when you're building your email list. Here are a few do's and don'ts with regards to email list building:

  1. Make sure that you have a good lead capture form on your website. This is the first step in getting people onto your list.
  2. Make sure that you're offering something of value in exchange for someone's email address. This could be a free report, an ebook, or something else that is valuable to your target market.
  3. Use an email service provider that allows you to segment your list. This way, you can send more targeted emails to your list, which will result in higher conversion rates.
  4. Use an email marketing software that allows you to automate your email marketing. This way, you can set up your email marketing to run on autopilot, and you'll never have to worry about it again.
  5. Test, test, test! Always be testing different things with your email list, such as different subject lines, different types of content, and different calls to action. The only way to know what works best is to test it out.

Don'ts

  1. Don't buy an email list. These lists are usually filled with bogus email addresses, and you'll just end up wasting your time and money.
  2. Don't send out mass emails to your entire list at once. This will just annoy people, and they'll likely unsubscribe from your list.
  3. Don't spam your list with sales pitches. No one likes to be constantly bombarded with sales emails, so make sure that you're sending out valuable content that your subscribers will actually want to read.
  4. Don't forget to segment your list. This is one of the most important things that you can do for your email list.
  5. Don't forget to test, test, test! Always be testing different things with your email list, so that you can constantly improve your results.

If you follow these do's and don'ts, you'll be well on your way to building a successful email list.

Wrapping Up: The Benefits Of An Email List

If you don't have an email list for your business, you're missing out on a lot of potential customers. Email lists allow you to reach a group of people who are interested in what you have to say. 

They're also a great way to build relationships with potential and current customers. 

Email marketing can help you increase brand awareness, build trust, and generate leads. They're also a great way to stay in touch with customers and create loyalty.

If you want to know more email marketing tips about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

choose your image

Get Your Free Simple List Building Report...

Just enter your details in the form below and we'll send you the free bonus resource that goes with this article.

Just enter your name and email below to get instant access!

We hate spam and will never send you unsolicited email or give your email address away...

Close
Continue Reading