If you are new to online marketing, you may not know what a lead magnet is so let’s start there.
The idea is that once they have opted into your email list, you can then send them regular emails with tips and tricks and the occasional offer. You can read more about using autoresponders to send automated emails here and you can read this post about finding great lead magnet ideas.
So, how do you create a desirable lead magnet that your visitors will be unable to resist?
Well, follow these 5 quick steps and you’ll have a great lead magnet put together in no time at all.
1 – Know Your Audience
This is by far the most critical part of creating anything for your prospective visitors and buyers. You must know the audience you are trying to attract, and you must know them on a deep level.
A lead magnet is a highly targeted gift that solves one problem for your readers. Remember, less is more.
Your niche may have a number of sub-niches and you can create different lead magnets for each different sub-niche.
For example, you may be in the Internet Marketing / Online Business niche and you could develop a separate lead magnet for those interested in using blogging, Amazon Kindle, Ecommerce etc.
These are all types of online business but vary dramatically in what the audience needs.
You can create a generic lead magnet for “Online Business” but it won’t be nearly as successful as more specific, targeted lead magnets.
If you already have a website, listen to your readers. If you allow comments on your posts, what are they saying? Any questions you see are potential lead magnets.
Browse forum boards in your niche to see the kinds of questions people are asking for more insights into the problems your readers are encountering.
OK, so you know your audience and what their problem is. Onto step 2.
2 – Brainstorm Lead Magnet Ideas
Now you have an idea as to what problem your lead magnet is going to solve, it’s time to get creative.
DO a brain dump and get everything out of your head. Nothing is off limits at this point as you will go through everything later and discard what you don’t need.
The important thing here is to always have in mind the research you carried out in step 1.
It can be very easy to go down the wrong route and to start creating a lead magnet that you think your readers want.
If you find yourself doing this; STOP.
You already know what your readers want so just give it to them.
Go through your brain dump, get rid of what you don’t want, and then start to think about what type of lead magnet you want to create which moves onto the next step.
3 – What Type Of Lead Magnet Will You Create?
OK, you’re really moving now!
You’ve done your research and got a seed of an idea for your gift which will be irresistible to your visitors.
Are you creating a “how-to” type gift? If so, this may work well as a quick tutorial type video, unless your niche tends to dislike video (although this is rare nowadays)
Are you creating a checklist, tool list or resource guide? If so, then a simple pdf report may be best.
Are you creating a motivational type of gift? Then perhaps an audio would work best.
Once you have decided on the format, now you can move onto the next step and actually start creating it.
4 – Create Your Lead Magnet
OK, now it’s time to put everything together and create your amazing free gift.
Research the topic fully and make your explanation as to how your readers can overcome the problem as simple as possible.
If you are writing a report, make sure it is easy to read with good use of headings, paragraphs, bullet points, graphics etc.
You can create great reports in MS Word or Pages and convert them to pdf’s, but if you want to take your reports up a notch, then consider looking into either Designrr or Sqribble to create eye-catching pdf reports.
If you want to record and edit audio, you can use a free tool called Audacity.
Once you have created your lead magnet, the final step is to get it live on the internet, so onto the final step.
5 – Upload And Automate
So, you now have your sexy new lead magnet. That’s great, but now you need to get it online so people can find it, opt-in and then download it.
Firstly, you’ll need to sign up to an autoresponder service such as Active Campaign or Aweber. You will use these to generate some code for an opt-in form, and, more importantly, to send automated emails to people who sign up for your free gift.
Once you have signed up to an autoresponder, go and create a form that people can fill in. This will then generate some code that you will need in a minute.
You may also want to create an email sequence to welcome your new subscribers.
Now you have your opt-in form code, you need to create a web page for people to visit to read about your free gift and to opt-in. This is normally called a squeeze page or landing page
Choose a template and create your squeeze page. Keep it simple, perhaps an image of your gift and a few bullet points explaining what they’ll get.
Once you have designed it, you need to add the form code from your autoresponder to the page so there will actually be a form that they fill in with their details to get their gift.
The final part is to upload your free gift so they can download it after signing up.
You can upload it to your own website or use something like Amazon S3 which is incredibly cheap; in fact, you get the first year free.
Once you have uploaded your gift, you can add the link to it in your welcome email.
OK, there are the 5 steps you need to create a desirable lead magnet.
I know there are a number of technical moving parts involved in doing this, and if you have any questions feel free to contact me.
And here is a handy infographic that you can use as a reminder of the steps to follow.
If you’ve been around internet marketing for any length of time, I’m sure that you’ve heard the phrase “The money is in the list.” You might get weary of hearing it, but it’s smacking you in the face for a reason – it’s the truth! Actually the phrase should really be “The money is in the buyers list.”
First of all, let’s answer the question, “What is a list?”
So why is building a list so important? Let’s say you start off as an affiliate marketer. You find a niche you truly enjoy and you start working what you’ve learned into some traffic for your affiliate links.
Over a period of 30 days, you funnel 5,000 prospects from the World Wide Web who are interested in your niche straight through your affiliate link to the product owner’s site.
They even buy – yea! You’ve made a 50% commission with a 2% conversion rate. That means 2 out of every 100 people you sent bought the product, and your share was $26.00 (as an example). You earned a cool $2,600 this month – good for you!
But you’re leaving money on the table. Those 100 people who bought from your 5,000 clicks? They’re now on the product owner’s list, not yours. So what they’re going to do is send them more offers over the coming weeks.
After all, they are proven buyers. Over the next 30 days, those buyers fork over some more money for products that complement the original one they bought. That money goes to the product owner, not you – because you passed on building a list the first time around.
Why should the product owner get to cash in on that person again and again when you’re the one who brought them the customer in the first place? Stake claim to each prospect and leverage your relationship with them for future sales and commissions.
You can have unlimited lists for different niches and send automated emails using a simple tool called an autoresponder, examples of which are Active Campaign or Aweber. Every day you can log in and see how many people have signed up, and you can create automated messages to send out to help convert your list into more sales.
If you want to learn more about autoresponders, you can read this article.
If you are serious about growing a successful online business, then you must make list building your main priority.
Even if you are an affiliate marketer like in the example mentioned above, there are ways to capture the prospects email address before sending them to the sales page.
You can do this by creating a free gift that the prospect opts-in (i.e. give up their email address) to receive. The trick here is to make the gift highly relevant to the affiliate offer.
Checklists, workbooks, case studies are such examples of good gifts, or “lead magnets” as they tend to be called.
Once you have your gift, you can create something called a squeeze page (sometimes called a bridge page in affiliate marketing) using your page builder of choice. If you use WordPress, I highly suggest OptimizePress and if you don’t use WordPress I would suggest Convertri.
When you are ready, you send your traffic to the squeeze page, the prospect opts in and is then sent to the affiliate offer.
This is a real win-win because you are building your list and you may also get some affiliate commissions if they decide to buy 👌
When you are a little more confident, you can try your hand at creating your own products and having affiliates send traffic to your offers. How amazing is that?
But whatever you do, you must ensure that you are actively list building all the time.
You also need to manage your lists proactively, and learn how to write compelling emails to get readers to open them and to take action on the contents.
Don’t just bombard your new subscribers with offer after offer. It is important to nurture your list and give huge amounts of value and helpful advice before asking them to buy even more stuff from you.
This is a major mistake that a lot of marketers make, especially in the internet marketing/make money online niches.
So, as you can see, list building is critical for the success and longevity of an online business. But it is also incredibly important that you nurture and manage your list once they have subscribed as it is much easier to convince a customer to buy from you again.
Write emails that help your subscribers and don’t be afraid to get a little personal and reveal things about yourself as this will only make them connect with you more, as you are not just another marketer, but a real person.
And remember that your email list is a source of free traffic, so look after it and it will be a source of income for you for years to come.
Your subscribers will expect you to sell to them so that isn’t a big issue, but don’t go for a hard sell every email. Always have their best interests in mind, rather than making a quick buck and they will reward you with their loyalty and custom.
And don’t email them too often! Some marketers email daily, others a few times per week or once a week. There is no right or wrong but you do need to email them regularly; once a week minimum or they may forget about you.
Some marketers can be very pushy and email multiple times per day, especially if they are promoting a product launch, but I personally think that is too much and too aggressive.
As I said earlier, you need to be managing your list and this includes removing people from your list who aren’t opening your emails as this can affect your delivery rates. And as long as you are continually trying to build your list, this shouldn’t be a big issue for you.
Just remember that your subscribers are real people with real problems that hopefully you can help them solve and you will do well.
So, go out and start building and nurturing your list today. 👍
The best outcome of your first online marketing campaign is a big response. The worst outcome is being overwhelmed by thousands of responses awaiting your response. Online buyers expect instant response to their information requests. Time is money, patience is thin!
So if you aren’t able to respond quickly, not only will you frustrate your potential clients, but you’ll wear yourself out trying to handle this alone.
The Amazing Autoresponder
That’s where you hire the inexhaustible personal email assistant, the autoresponder. Just set up your autoresponder to perform all of the tasks you need, and then you’re free to move on to the next campaign.
The autoresponder also captures the email information of prospects or buyers. That’s absolute gold for building your email list. Smart Internet marketers use this list to stay in touch on a regular basis.
The saying is that the money is in the list and this is true, although it is really in the buyer list.
Now you don’t have to irritate with daily emails. Many marketers email daily (and sometimes multiple times per day but this is inadvisable) and can be very aggressive so you need to strike a balance between offering good advice and going for the sale. A 3:1 ratio is a good balance, so for every email that is just going for the sale, provide 3 valuable emails offering good advice and tips to help the reader.
Of course, email marketing is a great way to give them a “sneak preview” and as a pre-sale buying opportunity for your new product along with many free tips.
Another great use of the autoresponder is to send regular newsletters.
Offering a free niche market newsletter helps you get those valuable email opt-ins. Some prospects want to learn more about your product before buying. The newsletter is a tool for developing trust with potential buyers.
The fact is that buyers would rather choose products from trusted sources than take a chance on the unknown, so keep the relationship solid with regular, meaningful communication. Your autoresponder can handle multiple lists and different messages. That gives you a way to tailor the email to prospects for each product.
One of the biggest mistakes that marketers make is failing to target the message for each product prospect. They get lazy, write one message and one thank you note and then move on.
And this is such a common mistake that 90% of marketers make, including those who know better and even teach segmentation techniques to their buyers and readers!!! This undoubtedly brings their integrity into question in the minds of their subscribers, so always practice what you preach!
The autoresponder is capable of so much more work for you. Give each list a distinct name that relates to the product so that you can easily identify the list.If the autoresponder tool seems daunting, take time to view the tutorials.
Even if you have an active list under management, scan the tutorials to see if there are new tricks you can learn for maximizing the effectiveness of your autoresponder emails. Keep your electronic personal assistant busy and you’ll make more money online with less effort.
There are free autoresponders out there but they are limited with what they can do so it is always best to sign up to a paid service. Prices range from around $9-$19 per month for a list of up to 500 subscribers and the most popular all have free trials so you can try them out to see which one works best for you.
Although the primary purpose of an autoresponder is to automate the email sending process, it is also important to send regular broadcast emails to your subscribers, especially if there are any trending topics in the news relating to your niche, and also to tell them more about you and what you are up to.
This creates a more personal connection with you and builds more trust and likeability.
And this leads me nicely onto my next point…
Autoresponder Email Marketing – Make It Personal
As already discussed, the technical options that you have make it possible to send personalized emails from your autoresponder that can seem like the real thing.
Not every buyer knows about autoresponders, so it gives them the sense that you created an email individually for each reader i.e. just for them.
When you write an email, start with the name of a trusted friend in mind and write as if the message was just for that friend. Then edit out the friend’s name and set up the message so that your autoresponder takes over and inserts the prospect’s name.
Add the name naturally as it would occur in conversation. Internet marketers can make the mistake of over-using the name just because it’s easy to insert electronically. Read the message aloud.
Would you use the name that many times or does it sound phony? Yes, people love the sound of their own names, but when it’s over used, the reaction is that you’re being a fake and that send the buyer fleeing.
Don’t let spell check defeat you. First, be extremely careful when you type a name into the autoresponder list. If the name was automatically added to a list, don’t change it. Some names are spelled differently on purpose.
There is an ongoing dispute between Teresa and Theresa as to which is the accurate spelling of the name. Answer: the way she wants it! Also, be careful that the name isn’t changed in the final spell check.
Avoid the marital status question. Don’t add Ms, Miss or Mrs to any correspondence. For one thing, email isn’t that formal. You don’t need to guess on this one or you’ll surely be wrong more often than right.
While the generic “Dear Friend” or “Dear Internet Marketing Colleague” seems impersonal, at least it doesn’t make obvious mistakes that are humorous to some people and blatantly offensive to others.
Use the name when you ask for the order. Remember to be personal when you make the final pitch.
What’s more appealing to you: “Everyone needs this marketing package to increase sales” or “ I want to see you enjoy the kind of success I’ve had with this product – so, Stan, are you ready to make serious money online? If you are then click here. . . .but wait, Stan, I’ve got one more bonus that’s just what you need!”
That’s a personal close using the name and showing interest in the prospect’s success. So keep it real, keep it personal and keep making contact with your list so that the first sale isn’t the last one.
OK, so there are a few things to bear in mind when using an autoresponder and writing emails for your email marketing campaigns.
Email is a very powerful tool if used correctly and can be very profitable, but always put your prospects needs before your own and you will surely be successful.
Lead Magnet Ideas (5 Steps To Double Your Opt-in Rate And Make Some Sales In The Process)
If you’ve been around the internet and internet marketing in particular, I am sure that you’re familiar with how lead magnets usually work – you offer your website visitors a free report or some other incentive in exchange for their name and email address and joining your list. Depending on your traffic source and the relevancy and strength of your offer, your opt-in rate could be anything from almost non-existent to 30% or more.
BUT unfortunately, there’s a problem with this approach – EVERYONE and their uncle is offering some type of incentive to get people to join their lists. And because of this, visitors have become more and more cautious about giving away their email address. Think about it; when you come across a squeeze page, do you instantly fill in your details or do you take a few seconds to weigh up the benefits that the report is offering as outweighing the loss of privacy (and signing up to receive more emails/offers) that entering your email address will bring?
So, what can you do to increase and possibly even DOUBLE your opt-in rate?
Create a dynamite lead magnet with great information on how to do something. For example, maybe it’s a case study: “How Janis Smythe made $4,294 in 12 days using XXX technique.”
If you’re just starting out and you need a case study to use, start by using good old Google. Don’t forget to let the person know you’re doing a case study on them, if appropriate, because in this case you really should get permission first.
Or you could omit any names and fictionalize the personal details. That works, too as long as it is a legitimate case study and not made up!
Or if you can find a case study that has already been published in an article on the web, then you can use that to back up what your lead magnet is teaching (don’t forget to add a link back to the original article/case study to attribute the author if doing this).
Write an excellent squeeze page. Yes, you’re giving the report away, but you still need to entice people into wanting it. Focus on the benefits that the report will give to the reader and make it a no-brainer.
At the bottom of the page, and perhaps to the right as well, put a download button. That’s right – no opt-in form at this point, just a ‘download it now’ button.
Split your report into two sections. The first section is the introduction and overview. What they’ll need to do this, how much money they can make and the success they can have, and so forth. Don’t make direct promises, of course. Make sure that you follow FTC guidelines at all times and also include an earnings disclaimer on your page.
On the bottom of the first section, tell the readers that the step by step blueprint is in Part 2.
That is sneaky, right?
But it gets even better!
And a second link where they get the report for FREE in exchange for their email address.
Both links go to the same webpage.
Create the webpage for the second half of the report. Give them the option to pay $17 and the option to get it in exchange for their email address.
You should get extremely high opt-ins using this method and having the payment button there makes it look like they are getting an extremely good deal by giving you their email address. Psychology in action!
And oddly enough, once in a while someone will actually pay for the second half of the report. Don’t ask me why, but they do. And that’s okay too. Any revenue generated is a tidy bonus for you.
Try these 5 steps when creating your next lead magnet and see what this can do for your opt-in rate and please let me know how it goes.
The Single Biggest Mistake Many Email Marketers Make And Don’t Even Realise It!
Hi Jason here and in this post you are going to learn the single biggest mistake email marketers make!
Are you making this same mistake? I know I have been guilty of it so don’t be embarrassed if you have too!
And I know how difficult email marketing can be if not done right; I’ve been there!
But this post will highlight the single biggest mistake many marketers make so you can avoid it! And when you discover it, it may appear to be so obvious but don’t discount it because of that!
OK without further ado, let’s talk email marketing!
If you asked a group of marketers this question:
“When you send an email to your list, what’s your #1 goal?”
What answer do you think you’d get?
Here are a few that come to my mind:
Those are all good answers…
But they’re also all WRONG answers
Of course, you want them to open the email, read the email, build some rapport, maybe give some useful info, but none of these are your primary objective
So what is?
Everything else is simply in support of that #1 goal
Ideally, you want to train your list to click your links like mind-numb robots! You want them to click automatically – without thinking – because it’s what they always do when they open your emails
You don’t need to sell the product – the sales page or video you send them to should do that for you.
You don’t need to tell them everything about the blog post you’re sending them to – the post will do that for you.
So how can you improve your click-through rate?
Give great information.
People will like you and TRUST you if you give them great info that helps them. Clicking the link is just a natural extension of that.
Show them the ‘what’ but not the ‘how.’
You might give them a really useful tip on what drives super targeted traffic, but to learn how to do it they need to click the link.
Don’t always send them to sales letters;
send them to fun stuff, too. Show them your blogposts, your videos and even other people’s stuff now and then.
Now and then surprise them with a free product. For example your email tells them a method to list build using Facebook. Then you send them to a link that will give them 5 more list building methods and when they click the link, they see a very short sales page offering the product for FREE.
How much do you think they love you right now?
And what are the odds they will click more of your links in the future just in case there’s another free product on the other side?
Of course, your list and your niche may call for slightly different methods but bottom line, your primary goal of email marketing is ALWAYS to get the click because the more trained your list is to click, the more money you will make in the long run.
I hope you found this post useful. Please leave a comment about whether you agree or disagree about the importance of the click and don’t forget to subscribe to my blog for more posts helping you to grow your online business.
Well, this is the the final post in this list building series. I hope you have enjoyed these posts and learned a lot about building and maintaining your first email list. In this post you will learn how to use articles and free reports to build your list.
Getting new customers for your business should be your number one priority. It is every bit as important as providing a high quality product or service and this should go hand in hand with providing the best customer service you can, because happy customers are repeat customers.
Email marketing is a very low cost strategy that is proven to be very effective when used properly. Your email list gives you the chance to communicate information about your business, products and services to your subscribers on a regular basis. It can also be used to market new products and ideas and to provide excellent customer service.
As stated in a previous post, once your website visitors subscribe to your list they basically have given their consent for you to send them information, promotional materials and also to follow up with them after they make a purchase. It is essential when using email marketing that you present your promotional items in a way that grabs the attention of your subscribers and keeps them wanting more.
One of the best ways to do this is to provide fun, entertaining and high quality informational articles. Well written articles packed with useful information will help you to build your list and keep your subscribers on your list for longer.
Many entrepreneurs already understand the importance of using articles to increase traffic, attract new customers and for search engine optimization. Well written articles will not only provide the information people are looking for, but it will also help them find you.
Whenever you write and post an article online, whether that be on your website or blog, or submitting it to an article directory such as Ezinearticles.com, it will be indexed by the search engines. Then when people go online to search for information related to the topic of your article you will have a much better chance of being found and thus attracting their attention.
The real magic of using articles in this way is to use them to provide a link back to your optin form via the signature block. Use this for every article you publish or submit online. The signature box is simply a short note at the end of your article that may include some basic information about you (the author), your business and a link back to your website/blog where they can find more information.
A tried and tested way of improving the results you receive from every article you publish is to offer readers a free report containing more information on the topic to anyone who clicks the link and subscribes to your email list.
If you have ever subscribed to an email list in exchange for a free report or short course then you have seen this technique in action and you know first-hand that it works!
When you start building your first email list it’s important to remain focused on your main objectives. There is a lot to learn and the process may take some time, so do your research, learn everything you can and you will have no problem getting the results you desire.
Now go out there and build your list. You won’t regret it…
In this lesson let’s discuss how to keep your subscribers interested, engaged and coming back for more.
When your business provides a great product or service that satisfies customers, it increases the chance that they will end up becoming a repeat customer and buy from you again. And they may also recommend you to other people and that could generate more business for you and your site.
This alone can drive more traffic to your site, where you can persuade them to subscribe to your list. Then you can send them a series of emails including newsletters, site updates, special offers etc.
The benefit of using email as your marketing platform is that you can reduce the high costs of other types of advertising. After all, email is cheap (or even free if self hosted) and if you can manage to make your own promotional advertisements, you can also save money there too.
If your list is full of interested subscribers you can be pretty sure that your emails are being received, viewed and read by your subscribers and not simply being deleted, because they have signed up to your list and consented to receive it.
This is a great way to keep reminding them about your business, products and services as well as any promotions and special offers you may have. There is also the possibility that they may be forwarded to their friends or colleagues who may in turn become potential customers for your business.
And don’t worry too much about unsubscribes; they happen and are a part of any business. Just make sure that your subscribers are satisfied with the information you provide and this will keep them interested in receiving your email.
Here are few tips to keep your list interested and engaged:
- Make it easy to opt-in. Provide easy instructions for them to follow and don’t ask for too much information up front; an email address is fine. Make sure you reinforce all of the benefits that they will get out of their subscription.
- Make your emails interesting and entertaining. Find out what people are interested in, and this way you can send them information that you know they will be excited to receive. This means that they will look forward to your emails. For example, if you are selling dance wear, let them know what is new and trending in the dance world.
- If you want to build a profitable mailing list, you need to offer something to your subscribers that they really want. Quality content is very important. Be sure that the information you’re sending your readers provides value and helps them.
- Write informative and engaging content. If your subscribers enjoy reading your email, they will be much more likely to click on your links to find out more. This results in more traffic to your website and ultimately more sales for your business.
- If you’re not a great writer, don’t worry as there are many professional and experienced writers that can be hired for a small fee. They will know what they’re doing and they can create content for you but it is important that you communicate well and tell them exactly what you want.
In the final post we will be discussing how to use articles and free reports to build your list.