Email Marketing

Networking Mistakes

Building Customer Relationships That Last

Customer Relationships

One of the ways a business builds its brand is to tug at the emotions of their audience.

The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients.

You can actually set out to build these relationships by using emotional marketing techniques.

Show Them That You Know Them

Customer Relationship Management

The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them.

When you show interest in them, it will make them interested in your business and you.

When you discover something about your audience, let them know through your content and your actions.

Treat Them Right

What Are Customer Relationships

So many times business owners have sales and special events to get new clients.

What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too.

Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way.

Be Transparent And Honest

Networking Marketing

One way to endear yourself to your audience is to always be transparent and honest.

If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it.

Doing so will endear you to your audience and make you appear so much more trustworthy to them.

Put People Before Numbers

Networking Mistakes

While you do things to help promote your business, it’s important to keep your morals and remember that people are more important than numbers.

If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line.

The more people trust you, the more they’ll buy from you.

Be Fun When Appropriate

Customer Relationships

No one wants to feel as if they’re communicating with a robot or someone who is not real.

Be funny when it’s appropriate so that you can show your humanity.

Your humanness will shine through when you add some humor and fun to posts, emails, and even sales pages.

Be Responsive

Customer Relationship Management

Your customers expect to get an answer when they have a problem, and they expect it to be quickly.

Provide many different ways for your audience to contact you.

Explain to your audience at each method how long they can expect to wait for a response. Then follow up and do what you said you’d do.

Engage With Your Audience

What Are Customer Relationships

Find ways to engage with your audience. Ask for their advice or ideas when it comes to a new product or service you’re going to launch.

They can help name it, help define what should be in it, and even how much you should charge for it.

Your audience can also be your best source of word-of-mouth marketing.

Consider The Communication Format

Networking Marketing

Also, it’s important to try to get an understanding of how people communicate within their environment.

Communication online in chat, instant message, Twitter, or a blog, is far different from communicating on the telephone or in person.

Even email is different from other methods of communication. It’s imperative that you determine what is different and then make up for that with the type of communication they’re using.

Building customer relationships that last is part of the goal of emotional marketing. When you’ve formed an attachment with the consumer, they will stick with you for years – through price increases, trials and tribulations, and more. You can’t go wrong with building relationships.

And talking of relationships, do you network with other marketers to try to grow your influence and reach?

If you do, there is a right way and a wrong way to do this and if you get it wrong it can seriously hamper your growth so, just like your customer relationships, it’s important to build a network that lasts, so let’s look at the most common networking mistakes and how to avoid them.

Common Networking Mistakes To Avoid

Customer Relationships

When it comes to networking, you always want to make sure you do it right so you can grow your business. However, knowing what to do is one thing; knowing what not to do is something else entirely.

You might think you’re doing everything right, but if you find you’re not making the connections you expected, then perhaps you have fallen into some of the network traps out there and didn’t even realize you had.

Here are some common networking mistakes and how you can avoid making them in the future.

Not Getting Help

Customer Relationship Management

Many people have a hard time asking other for help. Networking is all about making connections, though. People don’t know what you need unless you ask them.

Use whatever personal or professional network you have and ask them to help you. You need to be connected to the right people.

The more people you have getting the word out about you, the better, so don’t be afraid to ask for help.

Not Maintaining Your Relationships

What Are Customer Relationships

It’s very easy to fall out of touch with people. Maintaining contact with your current network and all of the people in it is going to help you grow.

Follow up with people – your mentors, colleagues, and other contacts – on a regular basis to see how they’re doing.

Keep them up to date on you as well. Remember, don’t make it all about you; you will want them to know what you’re up to while also finding out what they’ve been up to.

Not Taking Advantage Of Social Media

Networking Marketing

We live in a day and time where networking is really everything we do every single day.

Social media has made it so easy to be connected to so many different people throughout the world, and if you’re not using this then you’re missing out on a great opportunity.

Start using LinkedIn to make professional connections. This isn’t the only social media platform you should be using, but it’s a great place to start and a way to get your name out there.

Not Making In-Person Connections

Networking Mistakes

Yes, we are in a day and time where social media is super-important to networking, but that doesn’t mean you have to stop meeting people in person.

You should never do that. You can’t do everything over the internet.

If your online connection is not local to you, then use a multitude of different technologies like Skype which are at your fingertips, to make the world a much smaller place and meet up with people on the other side of it.

Not Being Grateful

Customer Relationships

Gratitude goes a long way. When someone helps you in whatever way, being grateful will go a long way.

After having a conversation with someone in person or online, send them a quick thank you note for their time.

It’s a small thing, but letting people know they are appreciated will go a long way and encourage them to want to speak with you again.

Not Making Sure It’s A Two-Way Street

Customer Relationship Management

When someone helps you out and makes a positive connection for you, then you have to be sure that you give back in some way.

You especially can’t keep going back and asking for help without giving back in return.

If you can avoid making these common mistakes, then you should be able to create a large and successful network for your business.

All this networking and customer relationship building can leave you exhausted and you need to ensure you have enough energy. Click on the featured resource below to help you with that and grab a free report, How To Energize Your Life; download, read it and take action 🙂

energize your life
Continue Reading
email marketing strategy

How To Write Effective Emails That Make Money

email marketing

Email marketing has been a part of business since the early days of the internet. Many businesses fail to implement its effectiveness in making sales.

Creating an effective and impactful copy for your emails is one of the most important parts of your marketing plan.

If you’re trying to decide if you should spend time creating all those emails, consider this:

  • The number of people using email is set to grow to 319.6 billion by the end of 2021, according to The Eradicate Group.
  • HubSpot reports that people with active email accounts had grown to 5.6 billion by the end of 2019.
  • 9 out of 10 marketing professions say email is important or very important to their own business, according to a study by the Direct Marketing Association.
  • Forbes reports that emails produce 50% more sales as compared to other marketing practices.

As these figures clearly show, email is essential and to be expected in your marketing plan. But with the abundance of businesses sending emails, your content needs to be of the best quality and impactful to get conversions.

Of course, the first step is to create a compelling and irresistible free offer to get people on your list. Then you need to create emails that will be effective in bringing in the money from your offers.

There are different types of emails for different situations. There are welcome emails, promotional emails, new customer emails, client or lead engagement, cold list re-engagement, emotional trigger emails, special offer emails, new product or launch emails and many other types.

How do you know where to begin or what type of email to send?

In this post, we’ll show you where to begin with the basics of creating high converting emails.

Let’s get started.

Setting The Email Goal

email for marketing

Now that you know the importance of marketing with email, you might be at a loss as to where to begin. Like almost everything in business, it begins with a goal of what you want to achieve.

First, we’re going to assume you’ve created your lead generation materials and have started gaining a targeted list of subscribers. If not that’s the first step. Here’s a quick list of the steps you need to take.

Create a freebie for people to receive when they sign up. Have a way for subscribers to sign up. This can be an exit popup on your website, a static landing page or any number of ways to for subscribers to sign up. You also need some sort of email service such as Active Campaign or Aweber.

Now let’s begin creating our goal for the emails.

Before you send out just any old email, first determine what the end result is you want the email to achieve. Is it to get someone to purchase something or to open the email and connect with you? Is the goal of your email to create better click-through rates?

Typical goals for an email might include:

  1. Getting freebie seekers to become first-time buyers your service or products.
  2. Increase conversions by a certain amount in a specific amount of time.
  3. Getting cross-sells and upsells from current purchases.
  4. Increase click-through rates.
  5. Building more engagement from current clients or customers.
  6. Build more relationships for your community.
  7. Getting feedback about your business to make improvements.

For each email, understand who’s going to receive your emails and what they want to get out of it from you.

Ask yourself these questions to define your email goals:

  1. Where are you right now? Check your open rates, click rates, unsubscribe rates, conversion rates or your spam rates.
  2. What action do you want the reader to take? This helps you tailor your content to get them to take the action you want. If it’s to read an article, for example, then let them know why the article will help them.
  3. Who will be receiving the email? Know which segment of your list will be receiving the email, so that your copy, images and everything in the email speaks directly to that potential group.
  4. How will you get them to say “yes”? Decide what you are going to promise the readers so that your email helps them be the best version of themselves with your service, product, or information.

Think about why your reader initially signed up. Ask yourself these questions:

  1. How can you over deliver on that?
  2. What do they want from you? From your business?
  3. What questions do they have about your niche?
  4. When do they need to hear from you?
  5. What emotions can you evoke in them?
  6. What are the next steps for them as your subscriber?

Now create a plan around the answers. Include the topics you’ll regularly write emails about, schedule email blasts in your calendar, and what areas people need support, guidance or encouragement.

When you know what you want to achieve with the email you can determine what type of email you want to send out and when it needs to go out. Spend the time setting your marketing and conversion goals before you begin the writing process.

When And Why Use Email

email marketing examples

It’s a good idea to know when and why you are sending out an email. Most people who sign up for your list do so for a specific reason. And those who have been on your list for a while fall into different stages of interaction with you.

Some subscribers are loyal and open all your emails. Others have gone cold and need persuasion to begin engaging with your emails again. Some have joined you for a specific product or service you offer and only want to know about those.

You can tell what type of emails your subscriber wants by who they are and what they do when they come to your site. This can also help you understand when to send specific emails.

Maybe they:

  • Browse around, add some things to their cart, then leave: The Abandoned Cart email is triggered.
  • Enthusiastically subscribed to your list: Perfect time for the Welcome email.
  • Are a long-time loyal customer: Reward them with an anniversary email. These can be Milestone emails or Special offer emails.
  • Post Purchase emails to new buyers who have purchased something form you. These Confirmation emails are the first ones your new subscriber gets from you. It tells them about your business and your values, helping you begin building a relationship with them. It’s also a great time to give them options to see your other products.
  • Emails to boost engagement with your business and content. These can be Promotional emails that try to make an initial sale or promotes your new webinar.
  • Re-engaging cold subscribers. This email tries to get subscribers who haven’t been active to take some sort of action. These can be Review Request emails or Persuasion emails.
  • Nurturing your existing subscribers. These emails are the relationship builders. They provide value to the subscriber. Use Nurture emails to keep in contact and build communication with your loyal subscribers. These can be Newsletters or Curated content emails.
  • They are interested in a specific subject or product you offer. Here you would be segmenting your subscribers with targeted emails. Segmenting allows you to send emails that specifically target a group of subscribers. These can be New Product Announcement emails, Nurturing or Promotional emails.

Sending emails at the right time and for the right reason keeps your list engaged and converting.

For example, if you’re promoting a sale or affiliate product that ends soon, send out an initial email a day or two before the sale starts, then one every day or two and finally send one in the morning and one in the evening the day the sale ends.

This keeps you in front of them and helps remind them to take action.

If you want to know more about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

email marketing campaign
Continue Reading
Content Marketing

Develop A Content Publishing Calendar For Your Blog

Blog

Creating a content calendar that includes matching promos, helps ensure that you meet business goals, such as list building. When you plan your written content, match it to an existing or new opt-in freebie.

This will help grow your list and create multiple points of entry. You can also match written content to other types of promos, according to your goals.

Write it all on your content calendar so you can remember what purpose each item serves.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


OK, let’s look at how you can flesh out your content marketing calendar.

Set Your Goals

Email Marketing

A few goals you might set are to expand brand awareness, promote thought leadership, increase word of mouth, get more leads, or make sales.

Determine what tactics work best for your audience. For example, sharing an informative article you published on “Huffington Post” can help spread thought leadership.

A funny meme can help you get more likes, shares, retweets, and spread brand awareness.

Product & Freebie Benefits

Content Publishing

The best way to ensure that your content works with your products and freebies is to get familiar with them.

Whether it’s your product, an affiliate product, or an opt-in, you must know how it will benefit your people.

In other words, you must know “what’s in it for them” and what problem it solves.

Plan Publishing Frequency

Content Marketing

Always publish to your website first and foremost. It will serve as the hub of your business and support content will lead visitors back to the site.

Begin by planning to add three to five new pieces of website content per week. Then, decide where you want to publish related content that drives traffic back to your “new” website content.

If you add “supporting content” on social sites, you can safely plan on adding something several times per day. Make sure each addition is “fresh”; otherwise, you will lose followers, instead of gaining opt-in subscribers.

Create, Curate, Or Contract

Blog

You’ll want to create some of the content yourself, but content can also be easily be curated or contracted out.

There are a lot of places where you can buy private label rights (PLR) content. You can also hire a writer through a company like All Custom Content.

Another option is to collect related bits of information from multiple places to create something new.

Write it Down

Email Marketing

Once you have created your plan, write it down.

You can use a spreadsheet or even a Google Calendar. The WordPress Editorial Calendar plugin can also help you pre-schedule and keep track of your website’s content.

Begin planning your content at least three months before you intend to use it. This includes your written content (website posts, articles, reports, tweets, etc.) and any items that support or promote it, such as opt-in freebies, memes, info graphics, videos, etc.

All of this is content, so it makes sense to plan a week or more at the same time. Planning this way helps to ensure that you have every piece of content needed to meet your goals. In this case, the main goal focuses on growing your mailing list.

Post Content Regularly

Content Publishing

Posting content on a regular basis is important. When you post unique content in a variety of places, it gives your audience more opportunities to see what you’re publishing and promoting.

Doing it once or inconsistently won’t get you the exposure you want. Forgetting to update your blog is not going to encourage more traffic to your opt-ins and build your list.

Therefore, stick to your plan and ensure that you add new, relevant content on a regular basis.

Website/Blog

Content Marketing

Content comes in many forms. Add a variety to keep readers’ interest and meet their needs. Inform and educate your audience with relevant audio, video, memes, infographics, charts, interviews, how-tos, statistics, and more.

You can curate, create, or contract the content you need that matches with the information that is important to your audience.

What’s important is that you post something regularly, at least three times a week, to drive traffic to the content and the related opt-in offer.

Social Media

Blog

Each social media platform has a different “personality” so it’s important to post regularly. It’s also important to look at your analytics so you can identify when your audience is most active and reading.

On most platforms, posting three times a day is a good rule of thumb.

However, check the rules and “best practices” at each platform to get recommendations specific to that site.

Email

Email Marketing

Don’t neglect to email your subscribers regularly about new content on the website or provide them with exclusive info related to that content.

Ask subscribers to “share” the website content with their friends, associates, and even customers/clients, when appropriate.

The bottom line is that if you want to make profits regularly, you need to write content regularly, and regularly ask for it to be shared.

Enlist the help of your subscribers and reward them for that assistance with a special offer just for them.

Guest Posting

Content Publishing

To get more traffic and opt-in subscribers from your guest posts, link to an opt-in that is relevant to the audience in your author profile or byline.

This gives you a huge incentive to guest post exceptional content frequently.

Guest posting provides multiple benefits to all parties. So, consider accepting guest blog posts from trusted, experts and associates in your niche. It’s an effective way to get more content on your site.

This is a win-win-win opportunity when you post on a regular basis.

Providing content for a variety of locations helps to increase targeted traffic and targeted traffic increases opt-in rates. The more you publish, the more people read your quality content and see your opt-in offer…unless your headlines aren’t persuading viewers to click to read more.

And remember, if you want to know the best way to get started with blogging you can check out Rapid Blogging Blueprint, a premium training on creating and monetising a blog the right way.

Or you can simply click on the featured resource below for a free Blogging Fundamentals report; download, read it and take action 😊

blogging
Continue Reading
email marketing tips

7 Ways To Write Great Email Copy

email copy

Email marketing has overcome dozens of challenges and competition over the years and still remains one of the most effective solutions for businesses when there’s need to reach the customers directly.

Whether you’re a B2B or B2C marketer, being able to reach your customers through email makes it easier to create interest and generate more leads, not to mention revenue.

A well-written plain email can yield better results than a complex, highly decorated email with dozens of bells and whistles.

When managing email marketing, keep in mind that creating fancy emails won’t get you leads: if the emails are devoid of well-written content, subscribers will lose interest and unsubscribe from your list.

So how exactly do you write engaging and compelling marketing email? It’s actually not that complicated: you only need to observe a few copywriting practices and use them when drafting the email.

Next time you sit down to draft a message, consider these 7 tips and ask yourself whether your email meets these requirements.

Write Short, Clear And Compelling Subject Lines

email marketing

Half the job of drafting good email copy is nailing the subject line.

This is important because the subject line is the first thing your subscribers see before they open the email and they wouldn’t bother reading the email if the subject line doesn’t pique their interest.

Keep the following in mind when crafting subject lines:

  1. Actionable language generates the desired effect. Actionable language doesn’t necessarily describe verbs -though they help. Actionable words tell the recipient what they can do with the information provided. For instance a subject line that reads “Take Mom To Brunch” is bound to pique interest.
  2. Personalize if possible. Highly segmented emails always have better open rates. This would explain why the best email copy is the one you write to ONE person. Find a way to personalize the subject line and then work on providing relevant content to the recipient.
  3. The subject line needs to be clear first, then you can worry about making it catchy. If after drafting the subject line, you find that you can make it funny, cute, catchy, whimsical or whatever, then by all means, go for it. But never sacrifice clarity in order to add some entertainment value.

Ask Questions And Try To Convey A Sense Of Urgency

email marketing tips

When you ask questions in the subject line you effectively pique your subscribers’ interest and get them to read the email.

One way to do this is to include time-sensitive promotions or some deadline they could miss.

Even when working with a limited number of words you can still convey urgency by making it sound as is everyone is attending the event so the readers feel as if they’ll get left out.

Appeal to The Subscribers’ Self Interest

email copy

At the end of the day, the customers only care about services and products in the context of their specific needs. As a way to address this, your copy should go beyond explaining the features of what you’re selling, and explicitly describe all the benefits of the product or service.

Remember features tell, but benefits sell.

Imagine you’re selling an onion on your sales copy, and so you start out describing what an onion is, its special features and so on.

This information will have answered the “what”, instead of “how” and “why” the subscriber should purchase the onion. If however you explained the benefits thereof, such as how the onion could spice up a recipe, or how it lowers calorie content, the reader will be interested.

Use Design Effectively

email marketing

Most sales emails contain some form of design and that can enhance the message but try to support the message in the email- not detract from it.

Effective design makes it easy and fun for readers to engage with the content. It may contain neat and visible social media icons and use clear prompts and simple buttons to guide the reader through the text.

Use design sparingly if you don’t have enough experience with it.

Several elements can make the purpose of design backfire on you: for instance, all capitalized or bolded text, white typing done over a over light background- which makes it difficult to read text, or a tiny call to action.

Support your message with a captivating photo, good color contrast and clear call to action.

Deliver What Your Subject Line promises

email marketing tips

It is absolutely crucial for your email message to deliver what the subject line promises.

If your readers don’t get what they’re promised, click-through rates will tumble and over time you won’t have any open rates to speak of.

Make sure the message body doesn’t disappoint and you should have significantly high open and click-through rates.

Draft A Compelling Message

email copy

So now that you have that catchy subject line and you’ve grabbed the reader’s attention, how do craft copy that will keep them engaged, informed and ready to click?

Several issues have to be considered here:

  1. Establish relevancy. It takes more than a catchy name tag for your email to yield results: you have to start by establishing relevancy, so they have a reason to read the material.
  2. Write in the second person. This ensures you orient the copy towards the recipient, as opposed to yourself. A typical sales copy contains numerous instances where the words “you” and “yours’” are used.
  3. Be brief. In cases where you know plenty about the topic, you might be tempted to shove in an entire life story into the copy, but don’t. Few people read marketing emails word for word; so find a way to summarize whatever information you have to offer and allow the reader to quickly scan the document and still get the most important information.

Pump Up Your CTA With Actionable Language

email marketing

Yes even emails have calls-to-action! Or at least the good ones do; and its up to you to make sure to include a button-effective call to action.

This means using language that is clear and succinct, and that is action-oriented. Keep in mind though, not all email clients will render you fancy HTML copy, and not all recipients will choose to display them.

You may rely on plain text with a clear, perhaps hyper-linked call to action so your readers do something about the information offered.

Ultimately you want the reader to click on your call to action so it might not matter how many images or bolded words you have, if they don’t lead to clicks, they’re not being used properly.

If you want to know more about nurturing your list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

email marketing
Continue Reading
how to monetize blogging

Monetize Your Blog Using These 5 Proven Strategies

how to monetize blog

If there’s one mantra that every beginner marketer needs to repeat every single day, it’s this – “I only make money when I sell!”

It’s a simple truth, and yet, it’s often forgotten by marketers who miss the point as they bog themselves down with a myriad of inane details which are part and parcel of running an online business – but are not the MAIN THING.

They do their best to overdeliver insane value in an attempt to build trust and credibility with their audience. They’re in a constant content creation race as they try to outdo the competition.

They check off all the required boxes except the one which puts money in their pockets – selling.

They fail to keep ‘selling’ at the forefront of their minds and end up failing miserably at it. Now what they have are blogs with lots of content, but which are about as useful as a one-legged man at an ass-kicking contest.

Why are blogs an effective way to get started online anyway? Well, they are easy to set up and cheap. All you need is a domain name (use Namecheap) and hosting (use A2 or Siteground)

The secret to avoiding this problem will be to monetize your blog effectively. You have to sell, sell and sell some more to be profitable. How else will you make money?

Even if you’re displaying sponsored content on your blog, you’re still selling space on it for ads to appear.

Now, there are many monetization methods with varying degrees of efficacy. But ultimately, someone has to buy something (or click on an ad) for you to actually see money landing in your bank account.

And that’s what this article is all about. You’re going to learn 5 ways to transform your blog into a money-making machine with traffic pulling content that works round the clock for you.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

Selling Products As An Affiliate

how to monetize your blog

This is probably the easiest monetization method of the lot because all you’ll be doing is selling other people’s products and collecting commissions from the sales you generate.

You don’t need to worry about the tech details or customer service. Your focus is only on pre-selling and creating persuasive reviews.

There are several platforms that allow affiliates to promote products. The most common ones are Amazon, ClickBank, ShareASale, Rakuten and so on.

Once you’re registered with these platforms, it’s just a matter of adding your affiliate links (on your blog) to RELEVANT products in your niche.

There must be congruence with your niche and the products you’re recommending. You wouldn’t want to promote a herpes cream on a toy blog just because the cream has a high pay-out.

Ideally, you should promote a mix of both tangible and digital products. It’ll also be wise to promote products on different platforms. This will ensure that all your eggs are not in one basket.

Far too many bloggers rely entirely on Amazon Associates (with its paltry commission rates). Then they see their earnings dry up overnight if Amazon bans them from the platform.

Unfortunately, this happens all the time and the affiliates are not even given a reason as to why they were banned. The sheer indignity of it all.

Your takeaway?

Diversify, diversify, diversify.

Sell Your Own Digital Products

how to monetize blog

This is a highly lucrative way to generate an income from your blog. It’s more technical because you’ll need to set up a sales page, funnel, etc. You’ll also need to create a product and have good sales copy so that your sales conversions are high.

All this may seem like a lot of work… and it is… but the rewards are great.

You could do a lot of it yourself by using page/funnel builders such as Thrive Themes (now part of Thrive Suite), ClickFunnels, Optimizepress, Convertri etc. These types of software will help you immensely because they’re relatively simple and intuitive to use.

The truth is that you don’t need to do it all. The good news is that you can outsource the different parts of the process to freelancers on sites like Fiverr and/or Freelancer… while you only focus on what you’re good at…

… and when it’s all completed, you just put the moving parts together and VOILA! Your very own Frankenproduct that you can sell on your blog.

After all, with all the content you’re posting and the credibility/authority you’ve built, it’ll be much easier to sell a product created by you than by someone else, because your audience likes and trusts you.

When you’re creating and selling your own products, you’ll have a lot more flexibility and be in control of:

  • Product pricing
  • If it’s a one-time fee or a recurring monthly/yearly membership
  • The depth of the sales funnel (upgrades, downsells, etc.)
  • What the product will be about
  • Customer service

It’s more work, but it’s also more freedom from a business standpoint… and exponentially more profit, if you’re good at it.

Selling Physical Products

how to monetize blogging

This is similar to the earlier point, but now you’re selling physical products. You’ll need a store with a shopping cart that calculates shipping and so on. This is slightly more complicated because you’ll need to fulfil the orders.

You’ll have to decide if you’re selling print-on-demand products or dropshipping which are relatively hands-off processes… or will you be maintaining inventory and mailing the products yourself? Or will you use Fulfilment By Amazon (FBA).

There are several options here and you’ll need to do your research and see which method is best for your business. You don’t want to end up in a situation where you’re making lots of sales but the post office has become your second home.

Email Marketing

how to monetize your blog

It looks like no online marketing article can ever be complete without paying homage to email marketing – and that’s because it really does work. Unlike social media marketing which can be blocked by your audience, most people check their emails – and you want to show up there… to sell!

Yes! Don’t forget the selling… but always remember to deliver value in your emails. You’ll have to find the right balance here.

But first things first – you need to build a list from your blog.

The easiest way to do this will be to use software like Thrive Leads (now part of Thrive Suite) or Conversion Gorilla to display opt in forms, pop ups, scroll mats and so on. This is a fantastic software that most marketers will benefit from.

Another excellent plugin is Post Gopher. It allows your site visitors to download your blog posts as PDFs which they can read later – in exchange for their emails.

Now it’s just a matter of connecting your opt in form to a reliable autoresponder platform like Active Campaign and you’re good to go.

Active Campaign is one of the best autoresponders in the business and is one of the most powerful autoresponders out there for the price, and has powerful tagging and automation tools. As an alternative you could also check out Aweber.

All tech talk aside, just ensure that you have a way to collect emails on your blog and you have an autoresponder sequence in place to nurture the audience on your list.

Do remember to promote your own products (if you have any) or affiliate products in your emails.

Why?

Because you need to sell, sell, sell! That’s why!

Sell Your Own Skills As A Service

how to monetize blog

This point was saved for last because it has one downside.

As long as you’re providing a service which requires your direct involvement, you’ll be trading your time for money… which in itself places an invisible ceiling on your earnings, unless you have special royalty/commission arrangements in place with those who hire you.

Common examples of services are content writing, copywriting, graphic design, video creation and so on. These are time-consuming tasks. You could make top dollar, but ultimately, it’s still a job and not passive. But it’s your call.

You could also provide software as a service and still make a hefty chunk of change without much involvement.

Alternatively, you could be a middleman and use service arbitrage to sell services that others deliver. You’ll charge a higher rate and hire a cheaper freelancer to do the job for you.

You’ll then deliver that job to the person who hired you and you’ll pocket the difference. Of course, you’ll need to ensure that the freelancer did a good job before delivering the work, so that your reputation is intact.

Arbitrage is perfectly legal and people do it all the time.

In conclusion, the 5 methods above are really ALL you need to make six or even seven figures with your blog/s. You can apply 2 or 3 of the methods above and skyrocket your income in a couple of months.

Start working on them today… and remember to… SELL SELL SELL!

blogging
Continue Reading
email marketing

3 Things To Avoid When Emailing Your List

Email List Building

When you decide to start building your email list, it isn’t just a matter of sending your subscribers your promotional newsletters or bombarding them with affiliate links. There are many things to consider to help avoid upsetting your subscribers and to keep them opening your emails.

While there are many ways you can encourage people to subscribe to your list, there are also some things you must do to keep them on your list once you have them there!!

Apart from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails.

And this is especially important with the introduction of GDPR if you are collecting subscribers from the EU.

Email has always been a popular medium for marketing because of the low cost, and because of this, many companies have seized the opportunity and have flooded their subscribers email inboxes with promotional mail that offers very little in value to the reader.

This is a very big problem in the Internet Marketing and Make Money Online niches in particular.

The thing is, if people opt-in to your list it’s because something about you resonated with them and they want to receive your newsletters and promotional materials, just not to be bombarded with offer after offer.

They have consented to being on your list by signing up and giving you their valuable email address; just don’t forget to put an unsubscribe option in every email to make it easy for them to leave if they want to do so.

There may be times when an email account was provided when the real owner didn’t want to subscribe, such as if the email account was hacked; it may be rare, but it does happen.

One thing to remember is that it is essential that you keep your list clean and manageable. You can do this by using the many tools and technologies available within your autoresponder. For a great autoresponder, check out Active Campaign or Aweber.

Do not worry; your investment in any email marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales and profit. Plus, if you treat your subscribers well, they can become customers for life.

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean.

Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. To help guide you through all of this, here are three things to avoid when emailing your list.

1: Take Notice Of Your Bounce Rate

email marketing

These are e-mails that are basically undeliverable and for whatever reason, were not successfully received by the intended recipient.

There are bounces that happen or occur because the server was busy at the time they were sent but these can still be delivered later, and you should be able to resend any email via your autoresponder service.

There may also be bounces because the inbox of the recipient is full at the time.

Then there are those messages that will never be delivered. This could be because the subscriber has used an invalid email address, a misspelled email address, or a dummy email address that was probably used just to try to get a freebie that you may have been giving away.

Manage your list by making a note on those email addresses that bounce. Remove these email addresses from your list regularly so that you have accurate statistics and records as to how many are actually receiving your mail.

You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

Your bounce rate may affect your deliverability too, so it is doubly important to remove email addresses that are bouncing to ensure that your other emails aren’t being affected.

2: Make It Easy To Unsubscribe

email marketing tips

Always provide an unsubscribe link in all of your mails. This is a legal requirement, especially nowadays with increased data protection laws. When someone in your list files a request to be unsubscribed, always take that request seriously.

If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers.

You could also lose a lot of subscribers this way and if you earn a reputation as a spammer, this will definitely affect future potential subscribers as your name will get around the internet via social media etc. so always act with integrity and have your readers best interest at heart.

3: Keep It Clean

Email List Building

Do not provide pornographic or shocking and disturbing content in your newsletters. You probably have no idea of the real age of the recipient and you could get many complaints from this.

Of course, if you are in this type of niche, you would need to have safeguarding measures in place to ensure that anyone who does subscribe to this type of material is of a suitable age.

This is why personally I would avoid these types of niches because they are very difficult to police from your end and if you are found to be sending age-inappropriate content, you could end up in a lot of trouble.

Controversial issues should also be avoided by your business unless it is relevant to the nature of your business. Perhaps something controversial has happened in the news that you can use in an email, but this should definitely be the exception and not the norm.

If you keep these tips in mind, you should be able to maintain a healthy relationship with your subscribers. Always remember that you are there to serve your readers; they have come to you for your advice and guidance so don’t exploit them. It’s fine to promote offers to them, but it shouldn’t be the entire focus of your email marketing strategy.

Just think; “Would I be happy to receive this email in my inbox?”

If the answer is yes, then you are on the right track…

If you want to know more about nurturing your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

email marketing
Continue Reading
email marketing

How To Get Visitors To Your Opt-In Page

Email

Despite the recent growth of various online marketing strategies such as social media, email marketing still remains to be the most effective marketing tool for websites. A mailing list is therefore one of the greatest assets a business can possess.

Building this list however is not an easy task. Some websites have even resorted to buying lists in a desperate attempt to increase their subscribers but in the end this proves useless and even damaging.

A good mailing list is one which a website has developed naturally. Such a list contains individuals who have a high potential of becoming loyal customers. To build a good mailing list you need an equally good, high conversion opt in page.

The first step in creating a successful opt in page is increasing the traffic to it. Without people visiting the page, you have no chance of building your list. Below are some helpful strategies through which you can boost the number of visitors visiting your opt in page.

Search Engine Optimization (SEO)

email marketing tips

To get as many people as possible to visit the opt in page, you need to put your website in front of as many eyes as possible. The best way of doing this is through search engine optimization.

The proper use of certain rich keywords and key phrases and providing value to your visitors through the content on the website are all effective SEO methods.

With an increased ranking, more web users will see your website and possibly visit it.

Paid Advertising

Email

If you are just beginning to build your mailing list, getting the traffic you need naturally can take time. To jumpstart the list, make use of paid advertising. You can advertise using Google, Bing or Facebook ads among others.

The advantage of paid advertising is that the traffic that you receive is still beneficial since the people who will click on the ad are those who are interested in what you have to offer.

Ensure that you have crafted your ads, especially those on Facebook, well enough so as to attract as many people as possible.

Social Media

email marketing

Facebook, Twitter and Google Plus are some of the best social media websites that you can use to triple the traffic being received on the opt in or squeeze page. Facebook is especially effective at this.

All you need to do is create a fan page and then get people to join it.

You can even use Facebook ads to get more fans. Frequently invite your fans to sign up for something and place the opt in page url where they can easily see it.

Be careful however not to spam your fans. Instead, strive to provide value and make offers that they cannot refuse.

Solo Ads

email marketing tips

This is another popular method of jumpstarting your list although you will have to pay for it. It involves using someone else’s list to market your website and create your own subscribers.

For instance, if your website is in the health niche, you can find a well-developed almost similar health website and then pay the site owner to email your content or offer to his list.

Of course, you can only use solo ads with other related websites. For those in marketing and business niches, a form of solo ads is Safe Swaps – http://safe-swaps.com

A word of warning though; not all solo ad vendors are made equal and there are a lot of poor providers out there so this is NOT for the novice marketer as you can lose a lot of money quickly. In all honesty, paid advertising via the likes of Google, Bing and Facebook are more reliable.

Forums

Email

Many websites owners do not realize the potential that forums hold in getting more people to visit an opt in page and subscribe to emails. You can easily build a list with hundreds of subscribers simply by using forums.

Just find a popular forum in your niche, sign up and then become an active participant. Answer and ask questions and contribute to discussions.

As you build your authority on a forum, more people will be curious to find out what you are offering.

Article Marketing

email marketing

Article marketing has long been said that it no longer works. However, it should still be part of your traffic generation strategy, as you’ll still get traffic from those searching for information around a particular topic.

This involves creating short articles, between 300 to 700 words and then posting them on various article directories. At the bottom of each article, you include a url to your opt in page.

To increase the number of people who follow the url ensure that the article contains helpful and informative content and use more than one article directory.

Even better, post the articles to directories in a certain niche rather than general directories. Here’s an article directory where you can submit your articles: http://ezinearticles.com

Press Releases

email marketing tips

Media releases are particularly effective at getting people to check out what you are offering.

To increase the effectiveness of press releases, create them regularly and submit them to different news websites.

Guest Blogging

Email

Get in touch with popular bloggers and ask whether you can submit a blog post.

Although you may not get paid for the post, you may be allowed to place a link to your website at the end of the article.

This tactic is all about exposure and you are borrowing the site owners expertise. The more popular the blog, the more traffic you will get.

Contests

email marketing

People love winning things, and a contest of any kind will receive a lot of attention.

Start a contest on your website and publicize it on social media and ask your fans to share it with their friends.

Ensure that the reward for the winner is appealing enough for people to want to participate.

YouTube

email marketing tips

YouTube is the most popular video hosting website. Take advantage of the millions of visitors who visit it every day to boost traffic to your opt in page.

Learn how to create a viral video that is both helpful and interesting. In the video and description, provide a link to the opt in page. You can also encourage people to share their video on their websites for more visibility.

In your effort to get people to visit your website, make sure that they are people who are likely to sign up. Hence your efforts need to be directed towards a specific target group. As you work within your niche, you attract relevant visitors who in the future can easily turn into paying customers.

After you have attained considerable traffic increases, remember that there is also the work of getting people to actually join your mailing list. But once you have established a steady stream of reliable traffic, you have tackled this major first step in email marketing.

If you want to know more about building your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further.

email marketing

Continue Reading
lead generation strategies

Lead Generation Strategies System Part 4

email marketing

OK, in the previous posts (Part 1, Part 2 and Part 3) we talked about the first 3 steps in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it, creating your lead magnet to entice readers to opt-in and give you their email address and setting up your squeeze page to show readers the free offer.

Step Four: Traffic

lead generation

The three previous steps were pretty easy. Even if you create your own lead magnet from scratch, and you need time to learn how to use your autoresponder or CRM, you can complete the other three steps in a few days at most.

You might think traffic is the hardest part, but it’s actually a lot simpler than you think to get traffic! We’re going to take a look at a few of the best strategies for getting traffic, both free and paid.

Free Traffic

lead magnet

As far as free traffic goes, there’s only one method that’s quick enough to generate traffic starting today, doesn’t have a hefty learning curve, and provides quality traffic that can convert: social media.

Keep in mind that certain markets are more inclined to use certain social networks than others, so it’s important to locate your market and be certain you’re focusing most of your time and energy on those locations.

While you can still use other social networks, most of your effort should be focused on those sites that have a higher concentration of your target demographic.

We’re going to look at a few of the most popular social networks, and how you can locate your target demographic on each one in order to find out which one(s) you should concentrate on.

Facebook

Locating your target demographic on Facebook is relatively simple. Begin by searching for a topic related to your niche and find pages and groups that fit your niche.

For example, if you are offering a dog walking service, you’d want to search for things like groups for pet owners in your city or state.

Find out how many people are in those groups, and how many groups there are. This will give you a rough idea of how many people you can reach on Facebook.

Join these groups and participate in them, making sure you follow their rules. If they don’t allow promotions, you’ll need to contact the group administrators and ask for permission to advertise your service.

Otherwise, you should be able to pipe in if people happen to ask about dog walking services.

You can also start your own group, which is your best option. This will give you a source of traffic you can turn into leads anytime.

You should also start a Facebook page for your business, and you can even include a link to your squeeze page on your Facebook page.

Pinterest

Pinterest is like an online corkboard. You can have multiple “boards”, and then pin images with links, sort of like bookmarking a page.

You can find out how popular your niche is on Pinterest by performing a search, and then clicking “Boards” to find out how many people have boards related to your niche AND how many followers those boards have.

You can also search pins for the niche and see how many repins each one has. This will let you know how interested people are.

Pinterest has a huge amount of traffic, and it’s relatively easy to access just by following accounts that have some connection to your niche and pinning content related to your niche and using keywords in your board names and descriptions.

You’ll need to have some interesting content to pin, so it’s a good idea to have a blog or website that you use to post content related to your field.

For example, you could have a dog care blog for your dog walking service and post useful information for pet owners.

One important thing to note is that Pinterest is heavily imaged-based, so you’ll need good images to pin that relate to your article.

For example, if you’ve posted an article called “5 Tips for Housebreaking Your Puppy”, you’d want to include a photo of a dog being trained, or something related to housebreaking a puppy, and have the title of your article on the image.

If you take a look at Pinterest, you’ll see that most images are taller than they are wide. That’s because they take up the most screen real estate since images are constrained by width but have much more space to expand lengthwise. Thus, try to make sure your images follow the same format.

Instagram

Instagram is a great platform for visual content, and you can get a lot of traffic from it, especially if your business is related to fashion, beauty, art, lifestyle, food and cooking, crafts, or other topics that are popular.

You can get a good indication of what’s popular on Instagram by opening the app and clicking the search icon, searching for a term related to your niche, and then clicking “Tags”.

This will show you how many posts are currently on the site using that phrase, as well as lots of related phrases.

For example, when I search for “dogs”, I see millions of posts with such hashtags as #dogsofinstagram, #dogs, #dogstagram, and #dogsitting.

You can also click the “People” tab and click some of the top profiles to see how many followers they have. This is another good indicator of interest in your topic.

There are three important steps to getting traffic from Instagram:

  1. Fill out your profile and include a link to your website or squeeze page there. Make sure to choose an interesting photo of either yourself or something related to your niche for your profile picture. And include that link because you can’t include links in the descriptions of your individual posts! (Just tell people to check your profile for a link.)
  2. Post often. Instagram posts scroll by and are gone quickly if someone is following a lot of profiles, so the best way to get seen is to post as often as possible. Don’t spam! Just a few posts a day is fine, but spread them out every few hours. And don’t forget to add at least 5 relevant hashtags to every post!
  3. Follow people who are related to your niche. Many will follow you back, and others will find and follow you from those people’s profiles. It’s a good idea to follow at least 20 new accounts each day, which you can find easily through the search function and referrals from other people. Stick mostly to following accounts related to your niche, because you want qualified leads, not just a high follower count!

Other Social Networks

There are other social networks that can be effective, too, depending on your market. I suggest giving each of these a try to see how they do for your particular market, but you might want to concentrate your efforts on the other sites we’ve talked about earlier in this chapter.

Paid Traffic

email marketing

I don’t recommend using paid ads until you’ve thrown a good amount of free traffic at your squeeze page for a while and tested conversion rates.

If you aren’t getting many leads, you may want to make some tweaks to your squeeze page and/or lead magnet to increase those conversions.

Once you’re happy with how your page is converting, you can start sending some paid traffic to it.

Let’s look at some of the most effective paid ad platforms. These are generally the most profitable, but they may not work for all niches equally, so be sure to track your conversions carefully, tweak ads as needed, and kill any ads that aren’t performing.

Facebook Ads

Facebook is generally considered one of the best advertising platforms, because ads are typically affordable and convert well. This is mainly because of how well they are able to target ads to the appropriate parties.

Remember when we talked about how important it is to get qualified leads? Facebook is brilliant for that, because they have incredibly advanced targeting options.

You can target people based on age, gender, location, marital status… just about anything you can think of… PLUS, you can target by interests, shopping habits, and so much more.

Sticking with our example of using a local dog walking business, you can target people in your city, or surrounding cities, AND who are dog owners. You can seriously get THAT specific!

When you create your ad, pay attention to the type of ad you’re creating. The regular newsfeed and mobile newsfeed formats are considered the most profitable.

Keep in mind that the price you pay for your ads on Facebook is heavily based on your CTR (click-thru rate), so it’s important to design the most effective ad possible.

If you notice an ad has a low CTR, pause the ad and make changes. Keep tweaking until you find the right combination to bring in qualified leads at a low cost.

Facebook has a great guide to help you get started:

>> https://www.facebook.com/business/ads-guide

Bing Ads

Bing’s ad platform isn’t nearly as competitive as many others, because they have much less traffic than Google, Facebook, and some other platforms.

However, you can still get a lot of traffic at a very low price, because the lower competition means you can actually get more traffic than you could at the more competitive sites because in many instances you could be the only advertiser in a genre.

Bing is a PPC platform just like Google AdWords, so if you’re already familiar with AdWords, you shouldn’t have too much trouble.

Bing has a lot of training if you’re not familiar with the platform:

>>https://advertise.bingads.microsoft.com/en-us/resources/training/courses

Other Ad Platforms

There are platforms you can explore as well, such as YouTube, Pinterest, Twitter, Instagram, Google AdWords, and many others.

But these can be a little trickier to master than the other three platforms we discussed, as they are either more expensive, more competitive, or harder to master.

For this reason, I suggest exploring other platforms once you’ve mastered the other three we discussed and are getting consistent results.

Well, I hope you’ve enjoyed this 4-part series on lead generation strategies for your business. Now go and put it into action. If you want the whole series in a handy pdf that you can download and refer to at your convenience, you can do that here.

And don’t forget, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

email marketing
Continue Reading
lead generation

Lead Generation Strategies System Part 3

lead generation strategies

OK, in the previous posts (Part 1 and Part 2) we talked about the first 2 steps in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it and your lead magnet to entice readers to opt-in and give you their email address.

Step Three: The Squeeze Page

lead magnet

Your squeeze page is your lead generation page. This is a web page created specifically to collect information from people and once they do, your autoresponder will send them an email which will direct them to the page where they can download their freebie.

As you learnt in the previous post, DON’T send them directly to the download page after they sign up because many people will give you a fake email address just to get your gift.

You can send them to a Thank You page that has a simple message thanking them for signing up and letting them know to expect an email from you shortly which will contain the details on how to download their gift.

Your squeeze page should be relatively short. It’s not like a long sales letter. People don’t need that much convincing when something is free, but they do need some.

After all, they don’t want to give up their personal contact details unless they really think your lead magnet will benefit them.

For this reason, squeeze pages should have just enough information to entice the reader into taking action. If it’s too long, people will get bored and leave before they opt in!

Generally speaking, a squeeze page should consist of 5 main components:

  • Headline – This needs to immediately capture their attention and persuade them to continue reading.
  • Sub-headline – This provides a little more information and works as your headline’s supporting agent.
  • Bullet points – Quick, digestible highlights about how your prospect benefits by subscribing to your newsletter or entering your funnel.
  • A call-to-action – A direct prompt that instructs your prospect how to complete the process of signing up for your free offer.
  • Your lead generation form – usually generated by your autoresponder service or lead generation service with various form fields and a button to submit the information.

To create your squeeze page, you are going to need some form of page builder.

If you are using WordPress there are many plugins that you can use for this purpose and a few of my favorites are OptimizePress and Thrive Architect.

If you don’t want to be restricted to WordPress, you can use something like Convertri or ClickFunnels and they will also host the pages for you.

The downside is that these are a lot more expensive than the WordPress plugins, but you know they will load really quickly which is something to take into consideration with the limited attention span of readers nowadays!

Quick Tip: REDUCE YOUR WORKLOAD

Remember that you can use done-for-you content (PLR) to create lead magnets quickly. Here are some high-quality PLR vendors in the Internet Marketing and Coaching and Consulting niches:

Content Sparks

Coach Glue

Flaming Hot PLR

If you are in the self-help niche and want some high-quality PLR, then check out Tools For Motivation

Please remember to be careful when using PLR as there is a lot of rubbish out there. If you stick with the vendors above you won’t go wrong. They aren’t the cheapest but they are the best and many of them have some great offers and sales from time to time so sign up for their emails to get notified of any specials they may be doing and grab a bargain 😊

Information To Collect

Most people collect only the name and email address of their leads, but you might need more information than that, depending on your niche market, and whether you wish to further segment your lists and identify potential customers through demographic based data.

The name and email address of potential customers is probably enough information for general marketing purposes, but what if you’re selling a higher-end product or service like real estate or legal services, or something that requires one-on-one contact like coaching, you’ll want to begin collecting as much information as possible to help you better connect with potential customers.

In cases like this, it’s probably a better idea to ask for name, address, telephone number, and email. You might even need additional information, such as date of birth (if you’re selling something for adults only, for example) or even more detailed information, such as the breed of dog they own, or their income.

You don’t want to ask for too much information—which will just cause people to get frustrated and leave without filling out your form—but you want to get just enough information to make sure they’re qualified.

In other words, what information do you really need to know upfront, and what can you gather later in the selling process?

Once your squeeze page is set up, and you’ve added the lead magnet to your autoresponder service, it’s time to start sending traffic to your squeeze page and we’ll look at that in the final part of this series…

Don’t forget that if you want all 4 posts in this series in a handy pdf that you can download and refer to at your convenience, you can do that here.

And remember, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

email marketing
Continue Reading
Email Marketing

Lead Generation Strategies System Part 2

Lead GenerationOK, in the previous post we talked about the first step in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it.

Step Two: The Offer

Lead Generation Strategies

Once you have chosen your automation system and set up your initial campaign, it’s time to think about creating your offer, which many people refer to as your “lead magnet”. It’s kind of like fishing, where your leads are the fish, and your lead magnet is the bait that lures them in.

Remember, this offer should appeal directly to your chosen demographic. You can’t expect to catch a catfish with a flashy lure meant for bass. While it’s possible, it’s not likely, and you’d stand a much better chance of catching a catfish with something that is known to appeal to them—such as chicken livers, or earthworms, or stink bait.

Try to think about what might appeal to your target audience. What would they be interested in learning that they don’t already know? What would they be interested in getting a discount on?

Most people create a special report as their lead magnet. It’s usually 10-20 pages, but may be up to 50 or so, depending on how much you want to say. Longer reports are more appropriate when you have a complex subject and aren’t selling information on the topic.

For example, if you’re in real estate and selling houses, you can give away a 50-page guide on how to find the perfect house, including information about stuff like zoning regulations, homeowners’ associations, utilities, road frontage, home inspections, etc.

But if you’re selling a course on SEO, a shorter report, say 20 pages, on a small segment of the topic would be much more appropriate, because you don’t want to give away all your information for free.

You can always outsource the creation of your lead magnet or purchase a high-quality PLR product that you can use. This will save you a lot of time.

If you are in the Internet marketing or B2B (business-to-business) fields, you might be interested in checking out these great PLR providers:

Content Sparks

Coach Glue

Flaming Hot PLR

If you are in the self-help niche and want some high-quality PLR, then check out Tools For Motivation

Just be careful when using PLR as there is a lot of rubbish out there. If you stick with the vendors above you won’t go wrong. They aren’t the cheapest but they are the best and many of them have some great offers and sales from time to time so sign up for their emails to get notified of any specials they may be doing and grab a bargain 😊

You might also consider just offering a hefty discount coupon to leads, especially if you have a product that is in demand in your niche. This is especially useful if you have a recurring business model or a sales funnel with upsells that will allow you to use the initial sale as a loss leader and make more money on the back end later.

The key to any lead magnet is the ‘one problem, one solution’ approach to make it as specific as possible.

Although we mentioned special reports earlier, if you want to stand out you can be really creative when developing your lead magnet.

Checklists, cheat sheets and resource guides are popular as they are short and quick to consume.

What about turning that report into a short video or audiobook instead? This will make your lead magnet have a much higher perceived value and in turn this will encourage more readers to part with their valuable email address.

Another good lead magnet idea is a case study if you have access to any or you have any of your own. These are powerful because it shows people that what you are teaching actually works!

Also, if you have written a blog post that people are enjoying reading, you could expand upon it, or create a video about it and offer this as a ‘content upgrade’ as you know they are already interested because they are reading it!

This also works if you have written a long blog post or a series like this one, and yes, you can opt-in to get the full series in a handy report here! See, I practice what I preach! 😊

Once you have your lead magnet ready, you will need to upload it to your website so your subscribers can download it. If you are using WordPress as your site builder/CMS (Content Management System) you can simply login and go to ‘Add Media’ and drag and drop files from your PC to your website.

Alternatively, you can host your lead magnets elsewhere with something like Amazon S3 which is super cheap and really quick.

Once you have done this, you will now have your lead magnet live online and a link to access it.

Copy that link and add it to your autoresponder service as a follow-up after people opt-in. You don’t want to have to send all those freebies out manually! This will be the first email that they receive immediately after they have opted in.

Check your autoresponder’s help files to find out how to set up a follow-up email that contains a link to your lead magnet. The process will be slightly different for each service, but it’s not difficult. It’s about as easy as sending an email.

Don’t be tempted to send subscribers directly to the lead magnet after they have opted in because many will give you a false email address just to get the freebie. By forcing them to check their email for the link, you will know that the email address is a genuine one.

Once you have their genuine email address you can send them regular emails which will educate them, entertain them and offer them value. Doing this will make them trust you and when you do make them offers to buy either your products or an affiliate product they will be much more likely to take a look.

OK, you now have your email automation ready to go and a sexy new lead magnet to entice readers to sign up for it.

Now it’s time to create the squeeze page to promote it and we’ll look at that in part 3…

Remember, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

email marketing

Continue Reading