Email Marketing

email marketing

3 Things To Avoid When Emailing Your List

Email List Building

When you decide to start building your email list, it isn’t just a matter of sending your subscribers your promotional newsletters or bombarding them with affiliate links. There are many things to consider to help avoid upsetting your subscribers and to keep them opening your emails.

While there are many ways you can encourage people to subscribe to your list, there are also some things you must do to keep them on your list once you have them there!!

Apart from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails.

And this is especially important with the introduction of GDPR if you are collecting subscribers from the EU.

Email has always been a popular medium for marketing because of the low cost, and because of this, many companies have seized the opportunity and have flooded their subscribers email inboxes with promotional mail that offers very little in value to the reader.

This is a very big problem in the Internet Marketing and Make Money Online niches in particular.

The thing is, if people opt-in to your list it’s because something about you resonated with them and they want to receive your newsletters and promotional materials, just not to be bombarded with offer after offer.

They have consented to being on your list by signing up and giving you their valuable email address; just don’t forget to put an unsubscribe option in every email to make it easy for them to leave if they want to do so.

There may be times when an email account was provided when the real owner didn’t want to subscribe, such as if the email account was hacked; it may be rare, but it does happen.

One thing to remember is that it is essential that you keep your list clean and manageable. You can do this by using the many tools and technologies available within your autoresponder. For a great autoresponder, check out Active Campaign or Aweber.

Do not worry; your investment in any email marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales and profit. Plus, if you treat your subscribers well, they can become customers for life.

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean.

Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. To help guide you through all of this, here are three things to avoid when emailing your list.

1: Take Notice Of Your Bounce Rate

email marketing

These are e-mails that are basically undeliverable and for whatever reason, were not successfully received by the intended recipient.

There are bounces that happen or occur because the server was busy at the time they were sent but these can still be delivered later, and you should be able to resend any email via your autoresponder service.

There may also be bounces because the inbox of the recipient is full at the time.

Then there are those messages that will never be delivered. This could be because the subscriber has used an invalid email address, a misspelled email address, or a dummy email address that was probably used just to try to get a freebie that you may have been giving away.

Manage your list by making a note on those email addresses that bounce. Remove these email addresses from your list regularly so that you have accurate statistics and records as to how many are actually receiving your mail.

You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

Your bounce rate may affect your deliverability too, so it is doubly important to remove email addresses that are bouncing to ensure that your other emails aren’t being affected.

2: Make It Easy To Unsubscribe

email marketing tips

Always provide an unsubscribe link in all of your mails. This is a legal requirement, especially nowadays with increased data protection laws. When someone in your list files a request to be unsubscribed, always take that request seriously.

If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers.

You could also lose a lot of subscribers this way and if you earn a reputation as a spammer, this will definitely affect future potential subscribers as your name will get around the internet via social media etc. so always act with integrity and have your readers best interest at heart.

3: Keep It Clean

Email List Building

Do not provide pornographic or shocking and disturbing content in your newsletters. You probably have no idea of the real age of the recipient and you could get many complaints from this.

Of course, if you are in this type of niche, you would need to have safeguarding measures in place to ensure that anyone who does subscribe to this type of material is of a suitable age.

This is why personally I would avoid these types of niches because they are very difficult to police from your end and if you are found to be sending age-inappropriate content, you could end up in a lot of trouble.

Controversial issues should also be avoided by your business unless it is relevant to the nature of your business. Perhaps something controversial has happened in the news that you can use in an email, but this should definitely be the exception and not the norm.

If you keep these tips in mind, you should be able to maintain a healthy relationship with your subscribers. Always remember that you are there to serve your readers; they have come to you for your advice and guidance so don’t exploit them. It’s fine to promote offers to them, but it shouldn’t be the entire focus of your email marketing strategy.

Just think; “Would I be happy to receive this email in my inbox?”

If the answer is yes, then you are on the right track…

If you want to know more about nurturing your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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email marketing

How To Get Visitors To Your Opt-In Page

Email

Despite the recent growth of various online marketing strategies such as social media, email marketing still remains to be the most effective marketing tool for websites. A mailing list is therefore one of the greatest assets a business can possess.

Building this list however is not an easy task. Some websites have even resorted to buying lists in a desperate attempt to increase their subscribers but in the end this proves useless and even damaging.

A good mailing list is one which a website has developed naturally. Such a list contains individuals who have a high potential of becoming loyal customers. To build a good mailing list you need an equally good, high conversion opt in page.

The first step in creating a successful opt in page is increasing the traffic to it. Without people visiting the page, you have no chance of building your list. Below are some helpful strategies through which you can boost the number of visitors visiting your opt in page.

Search Engine Optimization (SEO)

email marketing tips

To get as many people as possible to visit the opt in page, you need to put your website in front of as many eyes as possible. The best way of doing this is through search engine optimization.

The proper use of certain rich keywords and key phrases and providing value to your visitors through the content on the website are all effective SEO methods.

With an increased ranking, more web users will see your website and possibly visit it.

Paid Advertising

Email

If you are just beginning to build your mailing list, getting the traffic you need naturally can take time. To jumpstart the list, make use of paid advertising. You can advertise using Google, Bing or Facebook ads among others.

The advantage of paid advertising is that the traffic that you receive is still beneficial since the people who will click on the ad are those who are interested in what you have to offer.

Ensure that you have crafted your ads, especially those on Facebook, well enough so as to attract as many people as possible.

Social Media

email marketing

Facebook, Twitter and Google Plus are some of the best social media websites that you can use to triple the traffic being received on the opt in or squeeze page. Facebook is especially effective at this.

All you need to do is create a fan page and then get people to join it.

You can even use Facebook ads to get more fans. Frequently invite your fans to sign up for something and place the opt in page url where they can easily see it.

Be careful however not to spam your fans. Instead, strive to provide value and make offers that they cannot refuse.

Solo Ads

email marketing tips

This is another popular method of jumpstarting your list although you will have to pay for it. It involves using someone else’s list to market your website and create your own subscribers.

For instance, if your website is in the health niche, you can find a well-developed almost similar health website and then pay the site owner to email your content or offer to his list.

Of course, you can only use solo ads with other related websites. For those in marketing and business niches, a form of solo ads is Safe Swaps – http://safe-swaps.com

A word of warning though; not all solo ad vendors are made equal and there are a lot of poor providers out there so this is NOT for the novice marketer as you can lose a lot of money quickly. In all honesty, paid advertising via the likes of Google, Bing and Facebook are more reliable.

Forums

Email

Many websites owners do not realize the potential that forums hold in getting more people to visit an opt in page and subscribe to emails. You can easily build a list with hundreds of subscribers simply by using forums.

Just find a popular forum in your niche, sign up and then become an active participant. Answer and ask questions and contribute to discussions.

As you build your authority on a forum, more people will be curious to find out what you are offering.

Article Marketing

email marketing

Article marketing has long been said that it no longer works. However, it should still be part of your traffic generation strategy, as you’ll still get traffic from those searching for information around a particular topic.

This involves creating short articles, between 300 to 700 words and then posting them on various article directories. At the bottom of each article, you include a url to your opt in page.

To increase the number of people who follow the url ensure that the article contains helpful and informative content and use more than one article directory.

Even better, post the articles to directories in a certain niche rather than general directories. Here’s an article directory where you can submit your articles: http://ezinearticles.com

Press Releases

email marketing tips

Media releases are particularly effective at getting people to check out what you are offering.

To increase the effectiveness of press releases, create them regularly and submit them to different news websites.

Guest Blogging

Email

Get in touch with popular bloggers and ask whether you can submit a blog post.

Although you may not get paid for the post, you may be allowed to place a link to your website at the end of the article.

This tactic is all about exposure and you are borrowing the site owners expertise. The more popular the blog, the more traffic you will get.

Contests

email marketing

People love winning things, and a contest of any kind will receive a lot of attention.

Start a contest on your website and publicize it on social media and ask your fans to share it with their friends.

Ensure that the reward for the winner is appealing enough for people to want to participate.

YouTube

email marketing tips

YouTube is the most popular video hosting website. Take advantage of the millions of visitors who visit it every day to boost traffic to your opt in page.

Learn how to create a viral video that is both helpful and interesting. In the video and description, provide a link to the opt in page. You can also encourage people to share their video on their websites for more visibility.

In your effort to get people to visit your website, make sure that they are people who are likely to sign up. Hence your efforts need to be directed towards a specific target group. As you work within your niche, you attract relevant visitors who in the future can easily turn into paying customers.

After you have attained considerable traffic increases, remember that there is also the work of getting people to actually join your mailing list. But once you have established a steady stream of reliable traffic, you have tackled this major first step in email marketing.

If you want to know more about building your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further.

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lead generation strategies

Lead Generation Strategies System Part 4

email marketing

OK, in the previous posts (Part 1, Part 2 and Part 3) we talked about the first 3 steps in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it, creating your lead magnet to entice readers to opt-in and give you their email address and setting up your squeeze page to show readers the free offer.

Step Four: Traffic

lead generation

The three previous steps were pretty easy. Even if you create your own lead magnet from scratch, and you need time to learn how to use your autoresponder or CRM, you can complete the other three steps in a few days at most.

You might think traffic is the hardest part, but it’s actually a lot simpler than you think to get traffic! We’re going to take a look at a few of the best strategies for getting traffic, both free and paid.

Free Traffic

lead magnet

As far as free traffic goes, there’s only one method that’s quick enough to generate traffic starting today, doesn’t have a hefty learning curve, and provides quality traffic that can convert: social media.

Keep in mind that certain markets are more inclined to use certain social networks than others, so it’s important to locate your market and be certain you’re focusing most of your time and energy on those locations.

While you can still use other social networks, most of your effort should be focused on those sites that have a higher concentration of your target demographic.

We’re going to look at a few of the most popular social networks, and how you can locate your target demographic on each one in order to find out which one(s) you should concentrate on.

Facebook

Locating your target demographic on Facebook is relatively simple. Begin by searching for a topic related to your niche and find pages and groups that fit your niche.

For example, if you are offering a dog walking service, you’d want to search for things like groups for pet owners in your city or state.

Find out how many people are in those groups, and how many groups there are. This will give you a rough idea of how many people you can reach on Facebook.

Join these groups and participate in them, making sure you follow their rules. If they don’t allow promotions, you’ll need to contact the group administrators and ask for permission to advertise your service.

Otherwise, you should be able to pipe in if people happen to ask about dog walking services.

You can also start your own group, which is your best option. This will give you a source of traffic you can turn into leads anytime.

You should also start a Facebook page for your business, and you can even include a link to your squeeze page on your Facebook page.

Pinterest

Pinterest is like an online corkboard. You can have multiple “boards”, and then pin images with links, sort of like bookmarking a page.

You can find out how popular your niche is on Pinterest by performing a search, and then clicking “Boards” to find out how many people have boards related to your niche AND how many followers those boards have.

You can also search pins for the niche and see how many repins each one has. This will let you know how interested people are.

Pinterest has a huge amount of traffic, and it’s relatively easy to access just by following accounts that have some connection to your niche and pinning content related to your niche and using keywords in your board names and descriptions.

You’ll need to have some interesting content to pin, so it’s a good idea to have a blog or website that you use to post content related to your field.

For example, you could have a dog care blog for your dog walking service and post useful information for pet owners.

One important thing to note is that Pinterest is heavily imaged-based, so you’ll need good images to pin that relate to your article.

For example, if you’ve posted an article called “5 Tips for Housebreaking Your Puppy”, you’d want to include a photo of a dog being trained, or something related to housebreaking a puppy, and have the title of your article on the image.

If you take a look at Pinterest, you’ll see that most images are taller than they are wide. That’s because they take up the most screen real estate since images are constrained by width but have much more space to expand lengthwise. Thus, try to make sure your images follow the same format.

Instagram

Instagram is a great platform for visual content, and you can get a lot of traffic from it, especially if your business is related to fashion, beauty, art, lifestyle, food and cooking, crafts, or other topics that are popular.

You can get a good indication of what’s popular on Instagram by opening the app and clicking the search icon, searching for a term related to your niche, and then clicking “Tags”.

This will show you how many posts are currently on the site using that phrase, as well as lots of related phrases.

For example, when I search for “dogs”, I see millions of posts with such hashtags as #dogsofinstagram, #dogs, #dogstagram, and #dogsitting.

You can also click the “People” tab and click some of the top profiles to see how many followers they have. This is another good indicator of interest in your topic.

There are three important steps to getting traffic from Instagram:

  1. Fill out your profile and include a link to your website or squeeze page there. Make sure to choose an interesting photo of either yourself or something related to your niche for your profile picture. And include that link because you can’t include links in the descriptions of your individual posts! (Just tell people to check your profile for a link.)
  2. Post often. Instagram posts scroll by and are gone quickly if someone is following a lot of profiles, so the best way to get seen is to post as often as possible. Don’t spam! Just a few posts a day is fine, but spread them out every few hours. And don’t forget to add at least 5 relevant hashtags to every post!
  3. Follow people who are related to your niche. Many will follow you back, and others will find and follow you from those people’s profiles. It’s a good idea to follow at least 20 new accounts each day, which you can find easily through the search function and referrals from other people. Stick mostly to following accounts related to your niche, because you want qualified leads, not just a high follower count!

Other Social Networks

There are other social networks that can be effective, too, depending on your market. I suggest giving each of these a try to see how they do for your particular market, but you might want to concentrate your efforts on the other sites we’ve talked about earlier in this chapter.

Paid Traffic

email marketing

I don’t recommend using paid ads until you’ve thrown a good amount of free traffic at your squeeze page for a while and tested conversion rates.

If you aren’t getting many leads, you may want to make some tweaks to your squeeze page and/or lead magnet to increase those conversions.

Once you’re happy with how your page is converting, you can start sending some paid traffic to it.

Let’s look at some of the most effective paid ad platforms. These are generally the most profitable, but they may not work for all niches equally, so be sure to track your conversions carefully, tweak ads as needed, and kill any ads that aren’t performing.

Facebook Ads

Facebook is generally considered one of the best advertising platforms, because ads are typically affordable and convert well. This is mainly because of how well they are able to target ads to the appropriate parties.

Remember when we talked about how important it is to get qualified leads? Facebook is brilliant for that, because they have incredibly advanced targeting options.

You can target people based on age, gender, location, marital status… just about anything you can think of… PLUS, you can target by interests, shopping habits, and so much more.

Sticking with our example of using a local dog walking business, you can target people in your city, or surrounding cities, AND who are dog owners. You can seriously get THAT specific!

When you create your ad, pay attention to the type of ad you’re creating. The regular newsfeed and mobile newsfeed formats are considered the most profitable.

Keep in mind that the price you pay for your ads on Facebook is heavily based on your CTR (click-thru rate), so it’s important to design the most effective ad possible.

If you notice an ad has a low CTR, pause the ad and make changes. Keep tweaking until you find the right combination to bring in qualified leads at a low cost.

Facebook has a great guide to help you get started:

>> https://www.facebook.com/business/ads-guide

Bing Ads

Bing’s ad platform isn’t nearly as competitive as many others, because they have much less traffic than Google, Facebook, and some other platforms.

However, you can still get a lot of traffic at a very low price, because the lower competition means you can actually get more traffic than you could at the more competitive sites because in many instances you could be the only advertiser in a genre.

Bing is a PPC platform just like Google AdWords, so if you’re already familiar with AdWords, you shouldn’t have too much trouble.

Bing has a lot of training if you’re not familiar with the platform:

>>https://advertise.bingads.microsoft.com/en-us/resources/training/courses

Other Ad Platforms

There are platforms you can explore as well, such as YouTube, Pinterest, Twitter, Instagram, Google AdWords, and many others.

But these can be a little trickier to master than the other three platforms we discussed, as they are either more expensive, more competitive, or harder to master.

For this reason, I suggest exploring other platforms once you’ve mastered the other three we discussed and are getting consistent results.

Well, I hope you’ve enjoyed this 4-part series on lead generation strategies for your business. Now go and put it into action. If you want the whole series in a handy pdf that you can download and refer to at your convenience, you can do that here.

And don’t forget, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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lead generation

Lead Generation Strategies System Part 3

lead generation strategies

OK, in the previous posts (Part 1 and Part 2) we talked about the first 2 steps in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it and your lead magnet to entice readers to opt-in and give you their email address.

Step Three: The Squeeze Page

lead magnet

Your squeeze page is your lead generation page. This is a web page created specifically to collect information from people and once they do, your autoresponder will send them an email which will direct them to the page where they can download their freebie.

As you learnt in the previous post, DON’T send them directly to the download page after they sign up because many people will give you a fake email address just to get your gift.

You can send them to a Thank You page that has a simple message thanking them for signing up and letting them know to expect an email from you shortly which will contain the details on how to download their gift.

Your squeeze page should be relatively short. It’s not like a long sales letter. People don’t need that much convincing when something is free, but they do need some.

After all, they don’t want to give up their personal contact details unless they really think your lead magnet will benefit them.

For this reason, squeeze pages should have just enough information to entice the reader into taking action. If it’s too long, people will get bored and leave before they opt in!

Generally speaking, a squeeze page should consist of 5 main components:

  • Headline – This needs to immediately capture their attention and persuade them to continue reading.
  • Sub-headline – This provides a little more information and works as your headline’s supporting agent.
  • Bullet points – Quick, digestible highlights about how your prospect benefits by subscribing to your newsletter or entering your funnel.
  • A call-to-action – A direct prompt that instructs your prospect how to complete the process of signing up for your free offer.
  • Your lead generation form – usually generated by your autoresponder service or lead generation service with various form fields and a button to submit the information.

To create your squeeze page, you are going to need some form of page builder.

If you are using WordPress there are many plugins that you can use for this purpose and a few of my favorites are OptimizePress and Thrive Architect.

If you don’t want to be restricted to WordPress, you can use something like Convertri or ClickFunnels and they will also host the pages for you.

The downside is that these are a lot more expensive than the WordPress plugins, but you know they will load really quickly which is something to take into consideration with the limited attention span of readers nowadays!

Quick Tip: REDUCE YOUR WORKLOAD

Remember that you can use done-for-you content (PLR) to create lead magnets quickly. Here are some high-quality PLR vendors in the Internet Marketing and Coaching and Consulting niches:

Content Sparks

Coach Glue

Flaming Hot PLR

If you are in the self-help niche and want some high-quality PLR, then check out Tools For Motivation

Please remember to be careful when using PLR as there is a lot of rubbish out there. If you stick with the vendors above you won’t go wrong. They aren’t the cheapest but they are the best and many of them have some great offers and sales from time to time so sign up for their emails to get notified of any specials they may be doing and grab a bargain 😊

Information To Collect

Most people collect only the name and email address of their leads, but you might need more information than that, depending on your niche market, and whether you wish to further segment your lists and identify potential customers through demographic based data.

The name and email address of potential customers is probably enough information for general marketing purposes, but what if you’re selling a higher-end product or service like real estate or legal services, or something that requires one-on-one contact like coaching, you’ll want to begin collecting as much information as possible to help you better connect with potential customers.

In cases like this, it’s probably a better idea to ask for name, address, telephone number, and email. You might even need additional information, such as date of birth (if you’re selling something for adults only, for example) or even more detailed information, such as the breed of dog they own, or their income.

You don’t want to ask for too much information—which will just cause people to get frustrated and leave without filling out your form—but you want to get just enough information to make sure they’re qualified.

In other words, what information do you really need to know upfront, and what can you gather later in the selling process?

Once your squeeze page is set up, and you’ve added the lead magnet to your autoresponder service, it’s time to start sending traffic to your squeeze page and we’ll look at that in the final part of this series…

Don’t forget that if you want all 4 posts in this series in a handy pdf that you can download and refer to at your convenience, you can do that here.

And remember, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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Email Marketing

Lead Generation Strategies System Part 2

Lead GenerationOK, in the previous post we talked about the first step in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it.

Step Two: The Offer

Lead Generation Strategies

Once you have chosen your automation system and set up your initial campaign, it’s time to think about creating your offer, which many people refer to as your “lead magnet”. It’s kind of like fishing, where your leads are the fish, and your lead magnet is the bait that lures them in.

Remember, this offer should appeal directly to your chosen demographic. You can’t expect to catch a catfish with a flashy lure meant for bass. While it’s possible, it’s not likely, and you’d stand a much better chance of catching a catfish with something that is known to appeal to them—such as chicken livers, or earthworms, or stink bait.

Try to think about what might appeal to your target audience. What would they be interested in learning that they don’t already know? What would they be interested in getting a discount on?

Most people create a special report as their lead magnet. It’s usually 10-20 pages, but may be up to 50 or so, depending on how much you want to say. Longer reports are more appropriate when you have a complex subject and aren’t selling information on the topic.

For example, if you’re in real estate and selling houses, you can give away a 50-page guide on how to find the perfect house, including information about stuff like zoning regulations, homeowners’ associations, utilities, road frontage, home inspections, etc.

But if you’re selling a course on SEO, a shorter report, say 20 pages, on a small segment of the topic would be much more appropriate, because you don’t want to give away all your information for free.

You can always outsource the creation of your lead magnet or purchase a high-quality PLR product that you can use. This will save you a lot of time.

If you are in the Internet marketing or B2B (business-to-business) fields, you might be interested in checking out these great PLR providers:

Content Sparks

Coach Glue

Flaming Hot PLR

If you are in the self-help niche and want some high-quality PLR, then check out Tools For Motivation

Just be careful when using PLR as there is a lot of rubbish out there. If you stick with the vendors above you won’t go wrong. They aren’t the cheapest but they are the best and many of them have some great offers and sales from time to time so sign up for their emails to get notified of any specials they may be doing and grab a bargain 😊

You might also consider just offering a hefty discount coupon to leads, especially if you have a product that is in demand in your niche. This is especially useful if you have a recurring business model or a sales funnel with upsells that will allow you to use the initial sale as a loss leader and make more money on the back end later.

The key to any lead magnet is the ‘one problem, one solution’ approach to make it as specific as possible.

Although we mentioned special reports earlier, if you want to stand out you can be really creative when developing your lead magnet.

Checklists, cheat sheets and resource guides are popular as they are short and quick to consume.

What about turning that report into a short video or audiobook instead? This will make your lead magnet have a much higher perceived value and in turn this will encourage more readers to part with their valuable email address.

Another good lead magnet idea is a case study if you have access to any or you have any of your own. These are powerful because it shows people that what you are teaching actually works!

Also, if you have written a blog post that people are enjoying reading, you could expand upon it, or create a video about it and offer this as a ‘content upgrade’ as you know they are already interested because they are reading it!

This also works if you have written a long blog post or a series like this one, and yes, you can opt-in to get the full series in a handy report here! See, I practice what I preach! 😊

Once you have your lead magnet ready, you will need to upload it to your website so your subscribers can download it. If you are using WordPress as your site builder/CMS (Content Management System) you can simply login and go to ‘Add Media’ and drag and drop files from your PC to your website.

Alternatively, you can host your lead magnets elsewhere with something like Amazon S3 which is super cheap and really quick.

Once you have done this, you will now have your lead magnet live online and a link to access it.

Copy that link and add it to your autoresponder service as a follow-up after people opt-in. You don’t want to have to send all those freebies out manually! This will be the first email that they receive immediately after they have opted in.

Check your autoresponder’s help files to find out how to set up a follow-up email that contains a link to your lead magnet. The process will be slightly different for each service, but it’s not difficult. It’s about as easy as sending an email.

Don’t be tempted to send subscribers directly to the lead magnet after they have opted in because many will give you a false email address just to get the freebie. By forcing them to check their email for the link, you will know that the email address is a genuine one.

Once you have their genuine email address you can send them regular emails which will educate them, entertain them and offer them value. Doing this will make them trust you and when you do make them offers to buy either your products or an affiliate product they will be much more likely to take a look.

OK, you now have your email automation ready to go and a sexy new lead magnet to entice readers to sign up for it.

Now it’s time to create the squeeze page to promote it and we’ll look at that in part 3…

Remember, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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email marketing

Lead Generation Strategies System Part 1

Lead Generation

If you have an online business, you’re selling something. It might be a product of your own, a service you provide, an affiliate product (or most likely multiple affiliate products), etc. Whatever it is you’re selling, you need leads.

In fact, in most major industries the average cost of a single lead is $20 or more! They’re THAT valuable. But you won’t have to pay that kind of money, because you’re about to learn exactly how to position yourself so you can easily connect with an unlimited amount of high-quality leads without breaking the bank!

So, what exactly is a lead?

A lead is a potential buyer. And more importantly, a qualified prospect that has been proven to be interested in your products or services.  potential customer or client. A lead isn’t guaranteed to buy, but they are far more likely to because they’ve shown interest in your niche market.

How does one go about generating qualified leads?

You need to entice them to offer their contact information in exchange for something of value. It might be a free report, a training video, a discount or coupon, or something else—but it should be something they would be interested in only if they would also likely be interested in whatever you’re selling.

In other words, offering a discount coupon for a coffee shop is NOT going to get you qualified leads if you’re selling model cars. A guide on how to lose weight is NOT going to get you qualified leads if you’re offering a graphics design service.

Sure, a few of those people might be interested in what you’re selling, but you want people who have clearly demonstrated some level of interest in the types of products or services you are offering.

Here is a simple example:

If you’re offering dog walking services, you might offer a free report on training your dog, or how to get bargains on pet supplies, or even a coupon for 50% off the customer’s first walking session.

To begin, there are four main elements to generating leads:

  1. The automation system
  2. The lead magnet (offer)
  3. The squeeze page/entry funnel
  4. Traffic

We are going to devote a post to each of these four elements, so you will learn more about how to start generating leads as you move through this series. By the end of this mini series, you’ll be ready to start connecting with red-hot prospects in your niche market so you can instantly maximize your income and expand your outreach.

So, let’s get started!

Step One: The Automation System

lead generation strategies

The first thing you absolutely must do if you want to generate leads is to sign up for a service that will allow you to build a database of leads through a web form.

Most people simply use an autoresponder service such as Aweber, GetResponse, but there are also services that will let you collect, store, manage, and search many different types of information if you need more details from your leads.

If all you need to collect is name and email, which is fine for most online marketing purposes, you can just use a simple autoresponder system.

Here is a list of some of the most popular autoresponder services. Each of these services is widely respected and most have similar features and pricing.

If you’re just getting started Aweber has a free version you can use for a while. My personal favourite is Active Campaign because it has many features associated with much more expensive CRM (customer relationship management) solutions but for a fraction of the price.

AWeber: warr.us/Aweber

GetResponse: warr.us/GetResponse

Active Campaign: warr.us/ActiveCampaign

If you’re looking to collect more in-depth information, you might want to go with a full CRM solution. This type of software has in-depth information collection and management, allowing you to build a database of customer information that you can use for marketing purposes.

Agile CRM: warr.us/AgileCRM

Agile CRM is one of the most popular and powerful CRM systems out there, and you can start with a FREE account to give it a try. You can have up to 10 users with the trial, and you don’t have to enter any credit card information to get started.

Agile will let you set up autoresponder campaigns, perform A/B split testing, segment your lists, and even predict customer behavior in the future!

Best of all, Agile CRM has some of the Brest pricing in the industry, with plans starting at just $8.99 per month after the trial.

Keap (formerly Infusionsoft): warr.us/Keap

Keap is one of the most well-known CRM systems out there. They have a hugely powerful suite of features, including syncing with over 200 other services from Gmail to BigCommerce, Shopify to Woocommerce.

Keap has extremely powerful analytics, a full-fledged sales pipeline built in, and much more.

The biggest drawback to Infusionsoft is pricing, which starts as $199 and scales upward. It’s a very powerful software, but the price may be a bit high if you’re just getting started.

Salesforce: warr.us/Salesforce

Salesforce is another very well-known CRM. They have a huge arsenal of tools available, including

They have plans starting at just $25 per month for lead generation alone, so they are affordable for smaller companies who won’t have a lot of users accessing the software. If you don’t need the advanced features, you can make do with the cheapest plan just for generating leads.

Their lead management system lets you keep track of all the stages of customer interaction and transactions.

FreeAgent: warr.us/FreeAgent

FreeAgent is a very affordable CRM system that has a wealth of features, including email tracking, outbound call tracking, sales activity tracking, real-time alerts and updates, mass email send, calendar syncing, and more.

Plans start at just $29 per month, making it a great option for new companies and those who aren’t doing enough business to support the price of one of the more expensive options.

Once you’ve decided which system you’re going to use and you’ve signed up for an account and familiarized yourself with how it works, it’s time to move on to the next step—the offer and we’ll look at that in the next post…

If you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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5 Ways To Make Your Email List Know, Like And Trust You

email marketing

There is absolutely no doubt that having a huge email list can be very profitable, but building a list of subscribers is not the be-all and end-all of email marketing. In fact, if you do not establish a relationship with your list or make them feel like they have an intangible connection with you, your list will become unresponsive and die off.

You’ll notice that your emails get less opens and your unsubscribes will start increasing. Most marketers have no clue why this happens and usually there is only one reason. The people on the list just don’t like them or trust them.

It’s really just human nature at work here. If you get a phone call from someone you like, you immediately answer it. What happens if it’s someone you don’t care much for? In most cases, you’ll ignore the call and in some cases, you’ll even block the number.

That’s exactly what happens with emails too. People quickly and eagerly open emails that come from marketers whom they like… and for those they don’t…. it’s off to the trash or spam folder.

Your job as an online marketer is to make your list like and trust you. They’ll then look forward to your emails and be loyal subscribers. This article will give you 5 ways to achieve this goal. Adopt them and you’ll see a marked improvement in the response from your list.

Infotainment

Email List Building

People love to be entertained. Even if you’re in a niche that’s serious like diabetes, you can always include interesting stories in your emails to keep your readers hooked.

Too many marketers focus on conversions instead of rapport. They keep their emails brief with a call to action so that readers will click on the link and buy what they’re promoting. While this may work now and then, over time, your subscribers will get tired of your salesy emails and it’ll turn them off.

This is especially true if you’re in the make money online niche. Most list subscribers in this niche are inundated with emails and overwhelmed to the point where they just stop opening the emails.

You need to be entertaining and keep your emails helpful but lighthearted so that it’s not all about the selling.

Get Personal

email marketing

It is a fact that the most visited page on most blogs is the ‘About Me’ page. The reason for this is that people are curious to know who the person behind the blog is. The same applies to your list. Your subscribers want to know who you are.

Share with them a few personal stories or incidents that may have happened to you. Do not worry about seeming irrelevant. You want to become a ‘friend’ to your subscribers… and people know personal stuff about their friends.

So, bring down your wall and be human. Share what makes you laugh and what annoys you… and whatever you think may be interesting.

Be Truthful

email marketing tips

Above all else, be truthful to your list. Do not lie or resort to leaving out pertinent details just to get sales.

This is rampant in the online marketing industry today. Marketers recommend and praise products that they don’t have a clue about.

By making a mediocre product look like the next best thing since sliced bread, you may get the sale. However, once your subscriber purchases the product and sees what a letdown it is, they will not trust you in future.

Polarize

Email List Building

It is a fact that you cannot please everyone. No matter how good you are, there will be people on your list who ‘just don’t get you.’ Many marketers try to be politically correct and toe the line just so that their subscribers don’t leave.

This is wrong and it’s better to just be yourself and let your subscribers like you for who you really are. Say what you want to say without worry. Those who like you will stay on and those who don’t, will leave.

At the end of it all, what you will have is a list of people who truly want to be on your list. This is a ‘tribe’… and over time, there will be immense loyalty and you will truly enjoy interacting with your list.

Do note that it’s best to avoid discussing politics and religion unless you’re really good at being impartial in your writing… and even then, it’s a gamble. Anything else is fair game.

Be Generous

email marketing

Generosity is so rare these days and it’s especially rare among marketers. The majority of marketers only send emails promoting products with very little else to go along with their promotions.

People like to buy but they don’t like being sold to. Most people join your list for information and value. They want information that helps them. They didn’t join your list to keep buying products so that you make sales and commissions.

So, provide value to your list often. Be generous and give them tools, tips and your time if you can. Answer all emails that come from your people on your list. Go out of your way to help them.

When you do this well, just intimating that you have a great product on offer will be enough to get their attention and they’ll buy what you recommend. You will not need to send 10 emails a day or hard sell them the product.

You attract flies with honey and not vinegar. Use these 5 tips and make your list like you like a friend they’ve always known.

If you want to know more about nurturing your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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4 Ways To Increase Sales Right NOW

increase sales

Are things not going the way you’d like? Want more sales? Feeling kind of helpless?

You’re not alone. As marketers, sooner or later we’ve all been there.

The important thing is to DO something. Any action is better than paralysis, because it gets you moving. You can always course correct as you go.

I’m sure you have heard of the phrase “fail forward” and it is a good mantra to stick to when running an online business (in fact, any business really).

Don’t let fear of failure stop you from taking action because that is a sure fire way to fail.

OK, with that being said, here are 4 ways to increase sales and increase your income right now.

You might balk at one or two of them. All I can say is try them before you pass judgment.

1: Get More Affiliates

how increase sales

And I mean LOTS more affiliates. How much time do you spend creating products? Or getting new people onto your list? This is also how much time you should be spending on recruiting more affiliates, and especially GOOD affiliates.

If you can afford it, I highly recommend getting an affiliate manager. If you can’t yet afford it, then become your own affiliate manager. Watch launches and see which affiliates do well, as well as which product owners are building a list that’s perfect for your offer.

Recruit bloggers who are list building. Ask your list and especially your product buyers if they want to be affiliates.

Every where you go within your own niche, watch for people who might be your next affiliate, even if they’re not currently doing affiliate marketing.

Then cultivate relationships with these people. Don’t just approach them and forget them. Send them personal emails, comment on their blogposts and act as though you are friends, because that’s the best way to MAKE friends.

And don’t discount little affiliates, either. I once had a new affiliate who made exactly ONE sale. However, that sale was to a super affiliate who contacted me, asked to promote my product, and sold 420 copies in one week. You just never know.

2: Grow Your Lists

increase sales

Yes, this is obvious, isn’t it? We all know that the money is in the list, right?

Well, I know marketers who aren’t aggressively list building, and they wonder why they’re not making sales.

On a typical list, you’ll have attrition. And I don’t just mean people unsubscribing, either. The person who is hot to buy your product today will have forgotten who you are in 6 months, or they moved on to another interest, or whatever. You have to be continuously building your lists – all of them.

This includes your email list, your Facebook group and any other list of potential prospects you’re building. Be continuously building, because if you’re not, then your list is shrinking.

Do more guest posting, more webinars for other people’s lists, more JV’s and anything else that will further fill your lists with prospects.

3: Increase The Number Of Marketing Messages You Send To Your Lists And Prospects

increase in sales

If you’re placing ads, place more and better ads. If you have a Facebook group, send them more marketing messages. If you’re doing webinars, do more webinars for your lists.

And by all means send more marketing messages to your lists. A lot of people are scared silly to email their list more than once or twice per week, but here’s what happens when your list doesn’t hear from you every single day:

They forget about you.

They even forget who you are and why they subscribed to your list.

Plus, just about no one on your list is going to open every email you send. It just isn’t going to happen. You might have to send 4 or 5 emails on the same offer before some folks will open even one of them.

Yes, you will get a few more unsubscribes from your list when you email daily, or even twice per day.

But that’s okay, because you will also keep the rest of your list engaged and interested, and you will likely double or perhaps even triple your sales.

Email daily. Email twice a day if you can keep it interesting. But only do this sparingly and if you are email marketing correctly i.e. you are providing value upfront before ever promoting anything to them.

And here’s an alternative if you don’t want to write two different emails in one day – send the same email twice. The second time you send it out, only send it to those who didn’t open your first email. Nearly every email program now gives you this option, so take it.

Some marketers take this to extremes during a launch and do a “crush campaign” which really hammers your poor subscribers when they get 5+ emails the same day about the same promotion. I don’t treat my list like this but there are those who do; I normally unsubscribe when I get hammered like this because I don’t think the marketer really cares about their subscribers by doing this.

4: Raise Your Prices

how increase sales

 

If your sales page is converting well, then raise your prices and see what happens.

Even if you wind up converting at a lower rate, you’ll likely still be making more money because your prices are higher. Consider a $20 product converting at 7%, versus that same product priced at $35 and converting at 5%. You’re looking at $140 versus $175 per 100 visitors, or a $350 increase for every 1,000 visitors. It adds up.

In addition, by raising your prices you automatically rebrand your product into a higher-perceived level of quality. This is why – oddly enough – there are times when an increase in price can actually result in an increase in sales.

When you raise your prices, some of your steady customers will stop buying. But you’ll also get new customers who want to pay for quality, and you will make more money.

When marketer Dan Kennedy advises any business owner on how to increase revenue, the first thing he tells the owner is to raise prices. Nearly every time the business owner will balk and tell Dan it’s a terrible idea. And nearly every time it results in a MAJOR boost in revenue.

And there you have it – 4 ways to increase your sales and revenue right now. These might not be for the timid, but I can tell you from experience that they work.

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Using Personalisation To Get Higher Conversions

conversion rate

It’s amazing what a little personalisation can do.

Quick example: You go into a store looking to buy something. A salesperson helps you, but you leave without making a purchase. You go back a week later, and the salesperson greets you by calling you by name.

How do you feel? Maybe respected, appreciated and memorable? And do you want to do business with someone who cares enough to remember your name? Of course you do; it makes you feel special doesn’t it?

When Coca-cola introduced Coke bottles personalised with people’s names, sales jumped 2%. Now I know 2% might not sound like much, but to a company as big as Coke, it’s huge.

Personalisation – when used properly – can double your conversions.

Here are 10 ideas on how to personalise not just words, but actual images – and how you might use these ideas in your own business…

1: Inactive Customers Or Subscribers

conversion rate

Re-engage with customers and even subscribers who are no longer active.

For example, for customers who haven’t made a purchase in 90 days, or subscribers who haven’t clinked a link in a month, send them a photo of you in front of a whiteboard looking sad.

The whiteboard has a simple mathematical equation with your business name, minus their name and a frowny face, like this:

     Your Business Name  –  Your customer’s name = ☹

2: New Customers And Subscribers

Conversion Rate Optimization

Create life-long customers and communities by taking the time to welcome someone when they join you. For example, you might send them a picture of you holding a sign that says, “Welcome Paul!”

Many people know that emails (even with their first names) are hardly personal so by going out of your way to send them a picture like this will make you stand out.

Is it a little cheesy? Perhaps, but it does work so why not give it a go?

3: Product Sales

Conversions

When your customers buy a product that you are shipping out, keep them engaged by sending them an email with a picture of their package.

This keeps them excited and tells them it’s on the way.

Bonus: Get a clear shot of the address label, and it will help them to confirm their shipping address before it’s too late.

You could even do this with a digital product such as a course. Most courses will have a generic welcome video but you could easily personalise this and welcome them to the course by name. How cool is that?

4: Webinar Attendance

conversion rate

Get people to show up for your webinars by sending them a personalised reminder email in the form of a photo of a handwritten note, or of you standing next to a whiteboard with the written words, “Are you coming to the webinar, Joan?”

This will capture their attention, be far more memorable and do more to get them on the webinar than the standard email that webinar services send out as reminders.

Once again, this takes a little effort (but not much) and it really does make a difference.

5: Cart Abandonment

Conversion Rate Optimization

If someone goes to buy one of your products or services but doesn’t check out, you should be following up with them as soon as possible to try to save the sale.

 Send out a photo of an empty box with their name on it, such as, “Order for Bob Smith.”

This emphasizes the sense of loss in not ordering and will get some of your customers to come back and finalize their purchase.

Remember that you don’t know why they abandoned the cart; it could be that their internet connection dropped, doorbell rang, any number of reasons that had nothing to do with your product or service so you lose nothing by following up.

6: Text Messages

Conversions

If you use text messages for following up with customers, how about adding an image of a newspaper that features their name and the reason for the follow up?

Guaranteed you’ll have their attention.

This may not be as easy to do as some of the other methods but that is why it can be so effective.

Also, text messages and instant messaging services just feel more personal than email so if you aren’t using them in your business, perhaps it’s time you looked into adding them to your arsenal.

7: Customer Anniversaries

conversion rate

Send out a personalised image that contains congratulations on their anniversary – perhaps the anniversary of purchasing a product, subscribing to your list, joining your membership site, etc.

You’ll make them feel special and important.

8: Upsells

Conversion Rate Optimization

This is a brilliant idea that can put serious money in your pocket almost immediately – send out an image letting your customer know they forgot something.

It might be a picture of the upsell they didn’t take, along with words such as, “You forgot something John! (It’s our best offer).

Remember it’s much easier to convince someone who has already bought from you once than it is to convince someone who hasn’t bought from you yet so it makes sense to try to increase the average order value as soon as possible.

9: Certificates

Conversions

Do you offer any kind of courses or online training?

Send out personalised and official looking certificates of completion with their name, the training level achieved, the date, signatures and seal.

You could also use gamification in your courses too.

These may appear gimmicky, but they do work to encourage buyers to actually log in and consume your content.

If they do that, they are more likely to get results, and if they get results, they are much more likely to buy from you again!

10: Online Order Confirmation

conversion rate

When someone places an order, send them a photo of you and your team (if you have one) with a sign that welcomes them by name. It might say something like, “Welcome to the family, Aaron.” Make sure everyone in the photo looks especially happy.

Now then, you might be saying: “Sure, this is all well and good and I can see how it will help me to retain customers and make more sales, but who has time to do all this?”

Good question. The answer is, you do – if you get PicSnippets.

PicSnippets creates personalised images for marketing, sales and customer follow-up. You can create your PicSnippet and use it on nearly any platform such as ClickFunnels, ManyChat, Convertri and more.

Just go to PicSnippets.com and register today.

OK, so there are 10 ways you can use personalisation to boost conversions and if you want some other strategies to boost your conversion then grab a free Conversion Boost report by clicking on the “Featured Resource” below.

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How To Build A Business, Sell It And Retire In The Next 5 Years!

Build A Business

Are you willing to work like crazy for 5 years (give or take) so you can retire?

If so, I’ve got a business plan for you. And I don’t care if you’re 20 or 70 – this can work.

One note before we get started: Anything that you either can’t do, don’t want to do or don’t have time to do, you outsource.

If you’re going to actually, really, truly retire in 5 years, taking this from zero to a 7-figure payday, then you need to get work done FAST.

And in many cases that’s going to mean outsourcing some of this.

Oh yes, did you notice how I covertly slipped that “7 figure payday” in there? I’m serious about that. Doing what I’m about to lay out for you, you can indeed retire in about 5 years with about 7 figures.

Your results may vary – in fact, they might be a whole lot better than that, I don’t know.

Let’s get started:

Step 1: Select Your Niche

Build A Business

What I’m about to propose isn’t rocket science. It’s not even new. But it is profitable, and here’s the key: You can do this in parallel, meaning instead of doing just ONE of what I’m outlining, you do several.

I recommend 3 – 5 of them.

What you’re going to do is build an entire business from the ground up, with an eye on selling it.

That’s right – the entire time you’re doing this, you have your exit strategy in mind.

It’s sort of like someone marrying for money, knowing they’re going to be asking for a divorce in 5 years. The money is a sure thing, they just have to put in the time and work.

Okay, that was maybe a bad analogy, but you get the point.

If you put in the time and do the work, you will get the money.

You’re going to choose a very popular and not too broad topic. For example, weight loss for busy women, dating for men, traffic generation for online marketers, etc.

It needs to be a topic that has plenty of interested people willing to buy plenty of products, and of course there needs to be plenty of affiliate products continually coming into the market.

Step 2: Setup A Sales Funnel

Build A Business Plan

Now that you’ve got your topic, you’re going to build a sales funnel.

Run a free offer on a squeeze page to get subscribers and place a couple of products in your funnel for them to buy.

Maybe you’ve got a $7 report and a $37 video course, or whatever.

These should be quality products that YOU own. And yes, they can be built around PLR, or you can outsource, etc.

For your high-ticket offer, create a membership site and drip feed content into it. Your goal is to get lots of people into that membership site.

I know what you’re thinking – thus far I haven’t told you anything new, except for the fact that you’re doing all of this with an eye to selling it.

Yet who does this? Very few people, but those who do end up with BIG paydays.

Do everything under a pen name. Make no mistake – EVERYTHING must be under your pen name.

And for each of these businesses that you build, you need a different pen name.

Okay, you’ve got a squeeze page to capture names, a funnel with a low-priced product, a mid-priced product and a membership site.

Step 3: Setup A Blog

Build A Business Online

Now you need a blog. Get a great logo, excellent branding and make it look super professional. Do NOT skimp on the branding and logo.

Post on the blog at least a couple of times a week, preferably more.

Link from the blog to your free and paid products.

Make each upsell in your funnel a stand-alone product, too, and promote those on your blog.

Promote affiliate products to your list to make some good money as you go along.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


Step 4: Write A Book!

Build A Business Plan

Now write a book. See? I told you there was work involved. You can use content from your blog to create your book, or hire someone, or just write it yourself.

Link from inside the book to a squeeze page to capture more subscribers.

Get a great book cover. I mean a cover that looks like it should be on the New York Times bestseller list. Don’t skimp on this, either.

Put your book on Amazon and get your subscribers to review it for you. Yes, the book is under your pen name, too.

Don’t worry too much about promoting the book. Your real motivation here is to build credibility. A book on your topic with your pen name on it looks AWESOME when you put the thumbnail at the TOP of your blog.

Wow! You (your pen name, actually) are an EXPERT.

Cross-promote from any existing lists you have to get more people onto your new blog and get more subscribers there.

If you create a big product such as a $200 – $1000 course, get affiliates to promote it. Or get affiliates to promote your memberships site.

Your goal is to build your list BIG, make some nice income along the way, and put together a very professional looking business which you then sell for six or seven figures.

Rinse And Repeat!

Build A Business

If you do this simultaneously in 3 to 5 different niches, you will have an AWESOME retirement in about 5 years or so.

What I recommend: Start in ONE niche and get everything into place. Hire someone to write the blog posts for you and do some promotion.

Now that you know everything that is involved, take some of the profits from your first site / list / business and those profits to outsource a lot of the work in your second, third, and fourth businesses.

You see where this is going. Five years of hard work, along with rolling some of your profits back into the business, and you then get to sell them.

Sites like these that have products, big lists and a BOOK sell for a healthy six figure income. Sometimes even seven figures. Apiece. And you’re going to have 3, 4, maybe 5 of them.

Remember to keep everything separate on each site. Separate hosting. Separate autoresponders. Separate everything. This makes it super easy to turn control over to someone else when the time comes.

Turnkey online business are always in demand. From a buyer’s perspective, they pay a big chunk of money but then they get a guaranteed stream of income. All the buyer has to do is continue what you started.

You can even turn over your outsourcers to the buyer if they don’t want to do the work themselves, and often they won’t. For them it’s an investment in their future. For you it’s a major payday and a plane trip to the islands.

One more thing… if you would like to continue to make a nice, easy income after you sell your sites, then I recommend you promote your own personal site to the folks on these lists you’re building.

For example, your pen name is Jon Smith. Your real name is Abby Jones. Jon Smith often recommends Abby Jone’s product or blog or freebie to his readers.

Thus you get people subscribed to your list, too, who get to know you, not just your pen name.

You retire, and you can continue to send out emails promoting affiliate products.

So not only do you get a big payday – you also get some large lists of your own that you can continue to promote products to.

Remember – 5 years of hard work, and then you can retire.

No job in the world, that I know of, offers you a retirement plan like that.

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