Affiliate
Affiliate Recruitment Strategies (19 Proven Tips For Recruiting The Best Affiliates)
Affiliate Recruitment Strategies (19 Proven Tips For Recruiting The Best Affiliates)
Did you know that all affiliate marketers are not created equal? I’m sure if you are a product seller that you are only too aware of this fact!
So how do you recruit great affiliates?
While there is no one answer, there are many ways to find and recruit those key affiliates who will take your business to the next level.
OK, without further ado, let’s talk about recruiting affiliates
1. Social media
Yes, you can find great affiliates on social media. Target people who are interested in affiliate marketing and blogging in your niche.
On Twitter, search for your keywords to find who is talking about your niche, and then follow them and start interacting.
LinkedIn is a great place to meet affiliates and just network in general. You can post and participate in discussions and connect with people in a professional atmosphere.
2. Affiliate networks
One of the quickest ways to attract affiliates is to launch your product on an affiliate network. There are many to choose from, including Clickbank, Commissions Junction, JVZoo, Linkshare and Sharesale.
3. Affiliate forums
Build and maintain a presence on affiliate forums. These are great places to meet and recruit affiliates.
Here’s a few to get you started:
4. Recruit your customers
This is a great way to get new affiliates who truly use and believe in your product. These people are fans of your stuff and would probably have no problem recommending it to others, especially for a bit of cash too!
Reach out to your buyers and see who would like to be your affiliate, and take it from there.
5. Your own website
Place a link on your website! This is perhaps the most simple, yet most overlooked technique of all. Place a link at the bottom of your website, and anywhere else you choose, pointing people to your affiliate page.
6. “Wanna Promote?”
Contacting websites, blogs and other web publishers. Send them a well-written email to ask them in a very polite way if they would like to become your affiliate.
You’ll likely have to contact a lot of people to get results, but it can be totally worth the effort.
7. Use a Service
Use a service such as Affiliate Leads https://affiliateleads.net/ to locate potential affiliates by category, keyword or advertiser.
8. Bloggers
Group High http://www.grouphigh.com/ is a site that will help you find the best bloggers and influencers, as well as manage your relationships.
9. Outsource
If you have the funds, you can hire a service such as Experience Advertising https://experienceadvertising.com/ to do your outreach and recruiting for you.
10. Use PPC Search Ads
Did you know that affiliates are actively looking for great programs to promote? You can find them by running PPC ads in Google Adwords and Bing Ads.
Don’t forget to track to see which ads are bringing in the most effective affiliates.
11. SEO’d Affiliate Pages
Create a page just for affiliates. Then optimize that page for SEO results, so when people are searching for affiliate programs in your niche, they can find you in the organic search results.
12. Press Releases
Write press releases for online distribution. Press releases can be another way to gain traction in the organic rankings.
13. In Person
Trade shows, summits and conferences are great places to meet new affiliates. You might even consider getting a booth at some of these events, so affiliates are coming to you instead of you hunting them down.
14. Customer Referral Program
Tools such as Referral Candy https://www.referralcandy.com/ and Friend Buy https://www.friendbuy.com/ make it super easy to set up and run a customer referral program.
Plus it automates the process, so you can put your focus elsewhere.
15. You Promote Mine, I’ll Promote Yours
Approach other product sellers and offer to do a deal in which you promote each other’s product. A few notes about this one: Obviously you want to find product owners in your same niche. You want to love their product enough to promote it – don’t promote junk just to make some sales of your own.
I can tell you right now that your customers are not buying just one product on generating traffic – they’re buying several. You can be the affiliate who introduces them to a traffic course you truly believe in, and in return get your own product promoted as well.
16. It’s Super Affiliate!
Look for super affiliates – the top affiliate performers who can generate significant revenue for the merchants they choose to promote.
They’re going to be looking for high conversion rates and a decent percentage of the profits.
Be sure you’ve got everything running smoothly and converting well before asking them to promote. If they make a lot of sales, they may continue to promote you into the future.
But if there are technical glitches or low conversions, you will never hear from them again.
17. Spy
Watch to see who is promoting similar offers. If you’re about to launch that traffic program, so some research to find out who the top affiliates were for previous traffic programs.
Perhaps the easiest way to do the research is proactively. Sign up as an affiliate yourself so you can see who the top promoters are, and contact them well in advance of your own launch.
18. Contests
Run an incentive contest, promote it everywhere. Running a contest with cash prizes for top performers will entice new affiliates to join your affiliate program.
19. Affiliates Recruiting Affiliates
Offer an incentive to current affiliates to bring in new affiliates. Affiliates know other affiliates. And offering a percentage of profits on their affiliate recruits is a great way to incentivize them to do your affiliate recruiting for you.
Above all else take care of your best affiliates and keep them happy. Affiliates can make or break your business. If just one affiliate has a bad experience with you, they can potentially tell dozens of others to steer clear. Once this happens, you’ll find it very difficult to recruit new affiliates.
A half dozen of these affiliates promoting you on a regular basis can move you into the 6 figure range. All for just recruiting and taking care of your best people.
OK, there you have it; 19 top tips to add to your affiliate recruitment strategies to help you attract and recruit the best affiliates.
Amazon Affiliate Marketing Guide (7 Tips To Make The Most From Amazon)
Amazon Affiliate Marketing Guide
(7 Tips To Make The Most From Amazon)
Do you want to earn money online with affiliate marketing the right way? It’s not just finding a good product and pasting the affiliate link everywhere. In this post book we’re going to talk about some powerful techniques you could use to make money online with Amazon Affiliate.
Look, I know how difficult affiliate marketing can be if not done right; I’ve been there! But this post will highlight 7 quick and easy tips to maximise your Amazon affiliate marketing efforts.
OK without further ado, lets’ talk about affiliate marketing through Amazon.
Create Value Content
One of the most important pillars for a website is to produce quality content that provides great value and interest to visitors and especially to help them solve a problem. If your content is good and helps people, this can help you keep users interested and get them back to your website.
This quality content will help your website to rank higher in search engines and will also help you convince people to buy.
You can also share that content through social networks to reach more people.
Careful Selection of Products
It is important to take enough time to choose the products you are going to promote. Investigate which products your visitors need or are interested in within your niche. You can test to discover which products that most visitors want, and which convert more. You can change products that don’t give you good results and try others.
Using Email Marketing
The best way to get good sales results is to build a relationship of trust with readers, and the most effective way to do this is through Email Marketing. With Email Marketing you can achieve incredible results, its success lies in the fact that when you use it you can get a person to buy your products more than once.
Landing Page
You can create a high converting landing Page to collect data from your visitors. This landing page should be super-focused, without a navigation bar, with a catchy title, an explanatory subtitle and a super clear call to action that clearly reflects your goal.
Reward
In the landing page you can offer a free reward (like a free Ebook or a free video) with valuable content in exchange for the visitor’s data (mainly name and email) through a subscription form to create a subscribers list.
Subscribers List
The data entered by visitors in exchange for the free reward through the landing page will be stored in a subscribers list handled from email marketing software. This list is really important because all the people there are potential buyers, so it is also important to make it grow.
Email Marketing Software
Using software such as AWeber, GetResponse and Mailchimp you can manage the list of subscribers and send them automated and periodic emails with valuable content and offers.
With these platforms you can divide the lists into smaller lists according to the interests of the subscribers and that way you can send them more targeted offers that can lead to a purchase.
Purchase-Oriented Content
When people go shopping online, they do more specific searches because they are looking to buy something, not only information about the product, that’s why you should use purchase-oriented keywords. For example, if you sell costumes you can use the phrase “cheap costumes” instead of “costumes” and thus attract quality traffic i.e. people looking to buy and not just people who are looking for general information on costumes.
International Commissions
Amazon allows you to receive commissions only if the buying public is located in the country where you created the affiliate account, for this reason, if you only have an Amazon US account you are losing sales commissions from people in other countries such as the United Kingdom and Canada.
But today there is software that help us solve this problem, such as EasyAzon 4 and Genius Link. These platforms include automatic link location, which means that your affiliate link changes depending on the country where the visitor is located.
In this way, if you have a visitor from Spain make a purchase, you earn that commission.
To achieve this, you must create an account for the Amazon Affiliate program in each country, or at least the countries where the most traffic is provided.
The Amazon Affiliate Program exists in the United States, United Kingdom, Canada, Germany, Spain, Mexico, Brazil, India, Japan, China, France and Italy.
But the software we mentioned above helps you to redirect traffic from other countries to one of the countries where the Amazon Affiliate Program exists.
Make sure you don’t lose any commission.
Best Seller Lists
It is a good idea to include Amazon Best Seller Lists in your website posts. These lists focus on the best-selling products within the category of products you are promoting, so people may be interested in more than one product to buy and in this way you can increase your profits.
Using Google Analytics
Google Analytics is a powerful tool that will help you track visits to your website and the behavior of your visitors.
It allows you to see where your visitors are coming from, what are the most visited pages, how long users remain on each page, what are the hours of the heaviest traffic, used devices, used traffic channels, user retention, age and gender of the users and much more detailed information that will help you analyze your website to know what is working and what is not, to help you make decisions on what should be changed to improve.
Remember to create a plan that includes your goals and the steps to follow to reach them. After doing all the steps in your plan, analyze the results obtained to decide what to change for better results.
Amazon Affiliate Success Part 3: Creating High Converting Content
Amazon Affiliate Success Part 3: Creating High Converting Content
Are you aware of the saying that content is king? While there is no denying that content can make or break a website, you need to ensure that you are creating quality, future proof content for your website as this is just as important to your rank as using the right type of target keywords.
In fact, if you really think about it, quality content on an Amazon affiliate website is only possible once you find the correct keywords so that you can base your content around these targeted keywords so finding the best keywords is a critical step in content creation. Now, quality content on an Amazon affiliate website is not the same as quality content on, say, a bird watching website. What do I mean by that? well read on 🙂
You already know that the first rule about creating quality content is to base it around your most profitable, most traffic generating keywords, but there are other elements that, put together, will make it much more likely that your niche website will rank on the first page.
The first one is length. One thing that you will notice about most sites on the third and fourth pages of results when you start doing your keyword research as explained before is that they do not offer lengthy content around their keywords. They conform with throwing and repeating their keywords around on 250 word articles in hopes that keyword stuffing will get them ranked higher than they deserve. This was the old version of SEO but this doesn’t really work any more.
The thing is that short form content doesn’t work very well for quality written content. So the second rule to follow when creating quality content for an Amazon affiliate website is to make it long, and by long we mean 2,000 words long and over. Yes this is long but is well worth the effort and if you are writing a review this should be easy to do. If you want a feference as to how long a 2000 word post is; this post you are reading is exactly 1104 words long.
Actual online marketing researchers have found that the average length of articles on Affiliate websites ranking on the first page of Google results is 2,000 words and longer. The effect that this has is three fold.
In the first place, it allows you to target your niche keywords several times without stuffing, which is just pretty bad for rankings. This appeals to the Google algorithm because it will find your target keywords repeatedly throughout content that is not a string of repeated keywords.
The second factor in play here is that it will allow you to create content that is truly relevant to prospective buyers because a piece of content that is 2,000 words long has to include a lot of information about the product being promoted.
In that sense, these product centered articles are then perceived both by your visitors and Google as buyer’s guides, which complies both with Google’s own requirements for quality content to be relevant and with your visitors’ desire to find help with their purchasing decisions.
That takes us to the third factor in play here, which is reducing the amount of time that it takes a buyer to jump to the checkout once they see a product link or image for the second or third time. Now, to achieve this you will need to highlight the pros and the cons of the product in the article promoting it.
And you have to highlight them at the beginning. This creates the effect of informing your leads on the things that they want to learn about the product right before they get to read the entire article, making them very likely to skip the article, click through an image or link, make the purchase, and then coming back to keep reading in anticipation.
This is possible because they will unconsciously realize that the article is long and that they can simply keep reading about the product that they just decided to buy right after they check out, to build up on the excitement in anticipation of receiving the actual product.
Also, longer content allows you to make it future proof because it helps you to build up authority. Speaking of which, we highly recommend you to print the following statement and to paste it on the wall behind your computer so you can see it every day:
Building Permanent Traffic Sources
Now, this is where most marketers will recommend you to focus on getting on the paid advertising bandwagon, but like I said before, Amazon affiliate marketing is different, and generating traffic sources takes a different approach.
The best way to create a permanent source of traffic is by creating a series of lists with evergreen content, by which we mean content that stays relevant over time.
These are lists that you have to be updating on a regular basis to always attract traffic through a very specific set of purchase based keywords which include the following keywords:
Best sellers
“Best of”
“Best on a budget” (Such as “Best budget wireless headphones)
The good news is that keeping these lists updated is as easy as going to the Amazon marketplace and sorting through the best sellers list on your niche category, by sorting through the products with the highest buyer review scores and also sorting through the lowest priced items in your niche with the highest scores.
Now, the science behind these updated lists is that it is pretty easy to rank on the first page when you use keywords such as “cheap” alongside a product based or niche keyword as they have very high search volumes on a monthly basis.
In order to keep these lists bringing you fresh traffic all the time through search engine queries is by creating a separate category page on your site. Remember that each product that you insert on your “best of” lists needs to have its own long form product based article that you can redirect to from your list.
Follow these strategies and you will be giving yourself the very best chance of running a successful online Amazon affiliate business. So what are you waiting for? Find your niche, source your items, setup your website and create some great content and by leveraging the Amazon marketplace you can tap into a huge market. So, get started today and keep on working on your Amazon niche sites and your business will blossom. Good luck.
Affiliate Marketing Hacks
Anyone can find success in affiliate marketing but not every person who joins such a program succeeds. It’s all about using the available resources to achieve the best possible results. These are some of the tips that can help beginners become successful affiliates andmake some good income from such ventures.
1. Carve out a niche
This is a very critical factor in affiliate marketing. It is important that you identify a specificmarket or segment that you want to work in and then focus on that. Carving out a niche foryourself means choosing what works best for you.
2. Carefully select your merchants
It is important to carry out thorough research before agreeing to work with a specific merchant. This is because those who sell consumers inferior products risk losing future business opportunities. Even if you played no part in manufacturing the product, as a publisher, customers will still hold you responsible as the person who introduced the product to them. Work with a brand that holds up its end of the deal without additional pressure.
3. Use captivating content
When promoting products on your website, customers first get to interact with other content before being directed to a link and ultimately the merchant’s website. That means that the content that you create for visitors to your site should be relevant and captivating so that they feel convinced enough to click on the link and eventually buy the product. First impressions count.
4. Keep track of results
Do not just push for sales without analyzing your performance. Tracking your results includes monitoring feedback from consumers and checking the amount of sales made on a monthly basis. This will help you make a decision on whether you need a new marketing strategy or if it’s time to find another merchant. You can’t keep on selling a product that people just don’t want to buy.
5. Dedication
Affiliate programs are great avenues for making money but success does not come easy for a publisher. You must be dedicated and stay focused on building lasting networks and increasing your customer base. Once that is done, the money will start rolling in and realizing success will actually be possible. The problem with most beginners is that they want to make quick money but are not willing to put in work.
6. Sell products that you believe in
It is very easy to sell a product that you’ve actually used yourself or believe in. You will be making a sales pitch from an informed point of view and that always resonates well with customers.
7. Update your site
To increase the visibility of your site by getting high rankings on search engines, you must constantly update the contents using target key words and relevant information. That will then help drive traffic to it.
Even More Benefits Of Affiliate Marketing
Affiliate marketing should never be confused with referral marketing as is often the case because the two are very different.
The main motivation behind affiliate programs is financial gain as a way of driving sales while referral marketing uses personal relationships and trust to increase the amount of sales. By relying on loyal existing customers and business connections, a business can use referrals to increase revenue generation. In affiliate marketing, you only get paid commissions when you bring in customers and they actually make purchases.
This marketing program requires the affiliate or publisher to use an affiliate link anytime that they mention the advertiser or merchant on their website. When a potential customer visits the affiliate’s website and clicks on the link, he or she is taken to the merchant’s website. At the same time, a cookie gets dropped on the customer’s computer. The customer then makes a purchase from the merchant’s website. As he logs out, the merchant finds a cookie that belongs to a specific affiliate and thereafter makes a credit for the sale in accordance with the initial agreement.
For transparency purposes, the merchant avails reports showing breakdowns of the amount of traffic from the affiliate’s link and the sales made. This ensures that the publisher is paid his rightful dues without being taken advantage of by the merchant. The commission payments are usually made after certain durations, on most occasions on a monthly basis. At least that allows the merchant to receive a reasonable amount as opposed to the payments coming in small bits.
The most common compensation method is the one described above where the affiliate is only paid commissions for actual sales made. The cost per click method of compensation is not favored by many merchants because there is always the danger of the marketing program not resulting into reasonable sales numbers. An affiliate can also just sit around and earn money for actually doing nothing.
Affiliate marketing is sometimes referred to as performance marketing because of the compensation method.