Blogging For Profit

Blogging For Profit Begins With A Long Term Plan

Do you ever wonder, is blogging still profitable?

Many people dream of blogging for profit, and this goal is not far beyond the reach of someone with average intelligence, a willingness to work hard, and a basic grasp of blogging technology.

Many people want to know how to start blogging to make money, however, very few people manage to reap the profits they want from their blog. Why is that?

Most people who attempt to make money with their blogs do not succeed for two reasons.

Often, bloggers have unrealistic expectations of how fast their readership will grow and how much money they will make, and when these expectations are not met the disappointment can crush the desire to continue blogging.

The other trap that many bloggers fall into has to do with lack of planning. If you want to turn a profit as a blogger, the key to success is to make a realistic plan and stick with it.

How To Start A Blog For Profit

To succeed at blogging for profit, the main thing that you will need is a large readership. The higher your traffic, the more advertisers will agree to pay you.

However, cultivating the regular visitors that you will need in order to make a profit isn’t easy.

As more and more blogs appear each day, having a great idea or a wonderful writing style is no longer enough to get attention. You need to be able to market your blog effectively.

Too many bloggers spend all of their time writing posts and almost no time marketing their project. To be certain, updating as often as you can is a great way to keep your blog high on blogrolls and high in blog search engines, and once your readers know that you update frequently, they will return to your site on a regular basis.

However, it does not matter how often you update if nobody is reading your page, so don’t skimp on the time that you spend drawing visitors to your site.

To make your dreams of blogging for profit a reality, try decreasing your number of posts and using some of that time to draw new visitors by setting up link exchanges with other bloggers, making contacts in the blog community, and following other established modes of winning traffic.

Of course, even if you are a marketing genius or have a really great idea for a blog, success is not going to happen overnight. Building the kind of readership that blogging for profit requires takes time, and in all likelihood, it will be at least several months before you are able to turn much of a profit.

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Try to stay committed to your blogging project during this initial rough period. To stay motivated, set goals for how often you will update and how many readers you want to attract, and then reward yourself for sticking with your plan.

Also, when you are writing blog posts, you need them to be focused and engaging and the best way to do that is to write it for one particular type of reader.

Why You Should Write To One Person On Your Blog

People end up on your blog a number of ways. They may be referred to you by friends or colleagues or reach one of your blog posts through an Internet search. However someone finds your blog, that person doesn’t care how many other people you are trying to reach.

If you receive 1000 unique visitors to your blog each month, none of those human beings is thinking about any of the others.

This is why it is extremely important to write in the second person. This means addressing your content to the words you, yourself and yours.

No matter how much traffic you get, your blog is visited by a single person at a time. If someone was talking to you, across a coffee table in a friendly chat, wouldn’t you prefer it if they spoke to you as an individual, rather than a member of a group?

People love being recognized for who they are as an individual.

When you write your content as if you are speaking to that individual, a single person, that person that reads your content as if you were doing exactly that. When the human brain encounters the word “you” in communication, in print or online, in regards that communication is personal.

That person then becomes alert to the message you are sending. This sense of intimacy leads to your blog visitors reading more of your content and staying on the page longer.

This helps with search engine rankings, which means you get more generic traffic, and those additional web surfers also feel as if you are speaking to them in a one-on-one conversation.

Why Address A Single Person When I Am Blogging To A Large Group Of People?

Yes, it is true that you are marketing to more than one person. Unless you found a single client with unlimited means, you’re going to need to do business with many people for your blog to be a success. However, each one of these people is an individual, not a faceless group member.

Remember, your blog is only read by one person at a time.

This is why you should write to one individual. It is also why it is extremely important to deeply understand the needs and wants, worries and problems of your “perfect prospect”.

This allows you to very successfully connect with each of your blog visitors individually, by writing your content to a single person, helping solve the problems and answer the questions in their life.

Consider the following two statements, as if you found them on a blog post you are reading:

“Why do people want to lose weight?”

“Why do you want to lose weight?”

Which one of those statements seems more personal to you? Which one of those questions is likely to keep you reading, and make you feel like you are important to that blog writer?

The second question is obviously more intimate and personal in nature, which shows you exactly why you should create your content as if you are delivering it to a single person in a one-to-one conversation.

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