Email List Building

Email List Building

Boost Your Email Open Rates With Integrity

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You may have heard marketers say, “Email marketing is dead…” or email deliverability rates are low these days. The list of complaints are many and by all appearances, it seems like email marketing is getting tougher now because more and more subscribers are wary and jaded.

Marketing emails are viewed skeptically, and subscribers are much more discerning now. Yet, there are a handful of marketers who excel at email marketing. They have high open rates, high click through rates and their emails get them a ton of sales and commissions.

So, how do they do it?

The answer is simple. They have a good relationship with their list, and they have a good-sized list. The best way to build your list fast will be to retain your current subscribers as you add more to the list. If each email you send gets many unsubscribes, it will be an uphill task.

Ultimately, you need to be an honest and transparent marketer who is unique enough to stand above the noise. This is crucial to building trust and getting you noticed by your subscriber.

Once you can achieve these 2 goals, getting people to open your emails and buy your products or the products you recommend will be a breeze.

Use the 5 pointers below to boost your open rates by winning your list over with your personality.

Promote Only What You Believe In

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This is a HUGE factor when it comes to building trust with your list. You should always promote or sell products that are of high-quality and will get the buyer their money’s worth.

Too many marketers these days tend to promote every product under the sun just so that they can get commissions. In the short run, this may work… but over time, their list will stop trusting them and the sales will dry up faster than a wet towel in the Sahara Desert.

Do your research on the product, the product creator, the price, the pros and cons, etc. This will allow you to give an honest review of the product and if it’s something that you wouldn’t buy… do NOT recommend it.

This is a real problem in the Internet Marketing and Make Money Online niches so don’t get sucked into these unethical practices because your reputation is very difficult to get back once it has been sullied.

Show Them You’ve Purchased The Product

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This is one of the best ways to inspire your list to buy the product you’re recommending. Even if you received a review copy or a complimentary gift in return for a promotion, go ahead and buy the product if you like it.

Take a screenshot of your purchase and display it in your email to show that you actually forked out money for it. This will show that you too have skin in the game and you’re truly recommending something that you believe in.

Of course, you can only truly review a product that you actually have access to! This is why using video is so powerful when doing a review.

Don’t believe me? Just take a look at the popularity of unboxing videos for physical products.

If it’s a digital product, show people around the members area and look around the product; this will give your subscribers confidence that you actually know the product you are promoting.

Test Out The Product If You Can

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This is a natural continuance of the previous point because you won’t be able to test it if you don’t have access to it!

Test the product out and see if it works. It doesn’t matter if it’s perfume or some ‘make money online’ (MMO) eBook that promises profits.

Make sure that you test the product out and see the results for yourself. Do you like it? Does it deliver on its promises? Is it worth the money?

If the answer is yes to all of the above questions, then you can promote it knowing full well that it’s good. Do not blindly pass off the claims on the sales copy as gospel when doing a review.

Don’t Contradict Yourself

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This is very common among online marketers who promote products in the MMO niche.

On one day they may be praising a particular YouTube video ranking software and saying that it’s the ‘last one you’ll ever need.’ A week later, when a new but similar video ranking software is released, they’ll promote this like it’s the best thing you’ll ever need.

Your subscribers can see through these shenanigans. Do not contradict yourself in your emails. If you’re promoting a software that is really good, then you should get a copy of it yourself and try it out.

You can then share your knowledge and tips with the list and show them the results you got from using the software.

You’re supposed to promote and also help your subscribers learn to use what they buy. You can create tutorial videos, blog posts. etc. to guide them.

You are limited by your own imagination as far as delivering value goes. That’s what a wise marketer would do instead of pushing every piece of junk that hits the market.

Finding Your Voice

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As a marketer, you’ll need to stand out from the rest. There are many ways to do this. You could use photos of yourself in your emails or have an attractive personality that comes across in your emails. A sense of humor or brutal honesty or links to videos that you’ve made will help your readers get to know you better.

The key to being unique is to let your personality shine. Do not try to fake it till you make it or act like an authority who is pulling in six figures a month, if you’re not even close. The age-old dating advice of just being yourself applies here too.

If you can practice these 5 tips and make them second nature to your email marketing, your open rates will skyrocket, and your subscribers will look forward to your emails.

If you want to know more about nurturing your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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3 Things To Avoid When Emailing Your List

Email List Building

When you decide to start building your email list, it isn’t just a matter of sending your subscribers your promotional newsletters or bombarding them with affiliate links. There are many things to consider to help avoid upsetting your subscribers and to keep them opening your emails.

While there are many ways you can encourage people to subscribe to your list, there are also some things you must do to keep them on your list once you have them there!!

Apart from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails.

And this is especially important with the introduction of GDPR if you are collecting subscribers from the EU.

Email has always been a popular medium for marketing because of the low cost, and because of this, many companies have seized the opportunity and have flooded their subscribers email inboxes with promotional mail that offers very little in value to the reader.

This is a very big problem in the Internet Marketing and Make Money Online niches in particular.

The thing is, if people opt-in to your list it’s because something about you resonated with them and they want to receive your newsletters and promotional materials, just not to be bombarded with offer after offer.

They have consented to being on your list by signing up and giving you their valuable email address; just don’t forget to put an unsubscribe option in every email to make it easy for them to leave if they want to do so.

There may be times when an email account was provided when the real owner didn’t want to subscribe, such as if the email account was hacked; it may be rare, but it does happen.

One thing to remember is that it is essential that you keep your list clean and manageable. You can do this by using the many tools and technologies available within your autoresponder. For a great autoresponder, check out Active Campaign or Aweber.

Do not worry; your investment in any email marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales and profit. Plus, if you treat your subscribers well, they can become customers for life.

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean.

Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. To help guide you through all of this, here are three things to avoid when emailing your list.

1: Take Notice Of Your Bounce Rate

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These are e-mails that are basically undeliverable and for whatever reason, were not successfully received by the intended recipient.

There are bounces that happen or occur because the server was busy at the time they were sent but these can still be delivered later, and you should be able to resend any email via your autoresponder service.

There may also be bounces because the inbox of the recipient is full at the time.

Then there are those messages that will never be delivered. This could be because the subscriber has used an invalid email address, a misspelled email address, or a dummy email address that was probably used just to try to get a freebie that you may have been giving away.

Manage your list by making a note on those email addresses that bounce. Remove these email addresses from your list regularly so that you have accurate statistics and records as to how many are actually receiving your mail.

You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

Your bounce rate may affect your deliverability too, so it is doubly important to remove email addresses that are bouncing to ensure that your other emails aren’t being affected.

2: Make It Easy To Unsubscribe

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Always provide an unsubscribe link in all of your mails. This is a legal requirement, especially nowadays with increased data protection laws. When someone in your list files a request to be unsubscribed, always take that request seriously.

If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers.

You could also lose a lot of subscribers this way and if you earn a reputation as a spammer, this will definitely affect future potential subscribers as your name will get around the internet via social media etc. so always act with integrity and have your readers best interest at heart.

3: Keep It Clean

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Do not provide pornographic or shocking and disturbing content in your newsletters. You probably have no idea of the real age of the recipient and you could get many complaints from this.

Of course, if you are in this type of niche, you would need to have safeguarding measures in place to ensure that anyone who does subscribe to this type of material is of a suitable age.

This is why personally I would avoid these types of niches because they are very difficult to police from your end and if you are found to be sending age-inappropriate content, you could end up in a lot of trouble.

Controversial issues should also be avoided by your business unless it is relevant to the nature of your business. Perhaps something controversial has happened in the news that you can use in an email, but this should definitely be the exception and not the norm.

If you keep these tips in mind, you should be able to maintain a healthy relationship with your subscribers. Always remember that you are there to serve your readers; they have come to you for your advice and guidance so don’t exploit them. It’s fine to promote offers to them, but it shouldn’t be the entire focus of your email marketing strategy.

Just think; “Would I be happy to receive this email in my inbox?”

If the answer is yes, then you are on the right track…

If you want to know more about nurturing your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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5 Ways To Make Your Email List Know, Like And Trust You

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There is absolutely no doubt that having a huge email list can be very profitable, but building a list of subscribers is not the be-all and end-all of email marketing. In fact, if you do not establish a relationship with your list or make them feel like they have an intangible connection with you, your list will become unresponsive and die off.

You’ll notice that your emails get less opens and your unsubscribes will start increasing. Most marketers have no clue why this happens and usually there is only one reason. The people on the list just don’t like them or trust them.

It’s really just human nature at work here. If you get a phone call from someone you like, you immediately answer it. What happens if it’s someone you don’t care much for? In most cases, you’ll ignore the call and in some cases, you’ll even block the number.

That’s exactly what happens with emails too. People quickly and eagerly open emails that come from marketers whom they like… and for those they don’t…. it’s off to the trash or spam folder.

Your job as an online marketer is to make your list like and trust you. They’ll then look forward to your emails and be loyal subscribers. This article will give you 5 ways to achieve this goal. Adopt them and you’ll see a marked improvement in the response from your list.

Infotainment

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People love to be entertained. Even if you’re in a niche that’s serious like diabetes, you can always include interesting stories in your emails to keep your readers hooked.

Too many marketers focus on conversions instead of rapport. They keep their emails brief with a call to action so that readers will click on the link and buy what they’re promoting. While this may work now and then, over time, your subscribers will get tired of your salesy emails and it’ll turn them off.

This is especially true if you’re in the make money online niche. Most list subscribers in this niche are inundated with emails and overwhelmed to the point where they just stop opening the emails.

You need to be entertaining and keep your emails helpful but lighthearted so that it’s not all about the selling.

Get Personal

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It is a fact that the most visited page on most blogs is the ‘About Me’ page. The reason for this is that people are curious to know who the person behind the blog is. The same applies to your list. Your subscribers want to know who you are.

Share with them a few personal stories or incidents that may have happened to you. Do not worry about seeming irrelevant. You want to become a ‘friend’ to your subscribers… and people know personal stuff about their friends.

So, bring down your wall and be human. Share what makes you laugh and what annoys you… and whatever you think may be interesting.

Be Truthful

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Above all else, be truthful to your list. Do not lie or resort to leaving out pertinent details just to get sales.

This is rampant in the online marketing industry today. Marketers recommend and praise products that they don’t have a clue about.

By making a mediocre product look like the next best thing since sliced bread, you may get the sale. However, once your subscriber purchases the product and sees what a letdown it is, they will not trust you in future.

Polarize

Email List Building

It is a fact that you cannot please everyone. No matter how good you are, there will be people on your list who ‘just don’t get you.’ Many marketers try to be politically correct and toe the line just so that their subscribers don’t leave.

This is wrong and it’s better to just be yourself and let your subscribers like you for who you really are. Say what you want to say without worry. Those who like you will stay on and those who don’t, will leave.

At the end of it all, what you will have is a list of people who truly want to be on your list. This is a ‘tribe’… and over time, there will be immense loyalty and you will truly enjoy interacting with your list.

Do note that it’s best to avoid discussing politics and religion unless you’re really good at being impartial in your writing… and even then, it’s a gamble. Anything else is fair game.

Be Generous

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Generosity is so rare these days and it’s especially rare among marketers. The majority of marketers only send emails promoting products with very little else to go along with their promotions.

People like to buy but they don’t like being sold to. Most people join your list for information and value. They want information that helps them. They didn’t join your list to keep buying products so that you make sales and commissions.

So, provide value to your list often. Be generous and give them tools, tips and your time if you can. Answer all emails that come from your people on your list. Go out of your way to help them.

When you do this well, just intimating that you have a great product on offer will be enough to get their attention and they’ll buy what you recommend. You will not need to send 10 emails a day or hard sell them the product.

You attract flies with honey and not vinegar. Use these 5 tips and make your list like you like a friend they’ve always known.

If you want to know more about nurturing your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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Email List Building

How To Launch A Product To Your Own Email List

Email List Building

We all know that having your own list is the holy grail of online marketing and there are numerous articles on this site (such as here and here).

Once you have an email list, it is important to nurture it and provide value to your subscribers before bombarding them with offers.

Unfortunately many marketers go for the bombardment approach and quickly burn through subscribers and they wonder why they have people continually unsubscribing and have to relentlessly try to replace them; the classic churn and burn model!!

There is no problem marketing to your list, but you must always have their best interests at heart and treat them the same way that you would want to be treated by a marketer.

Once you have built that rapport, feel free to offer appropriate affiliate offers that would benefit your readers.

And, hopefully you may also have your own products and services that you can put in front of them.

And this is also a way of launching a new product or even relaunching one of your previous products or services.

Let’s say you’re reopening a membership for a limited time, or you’re launching a product just for your list.

And by the way, this is a great way to test the waters on a product and see how well it converts. Once you go through this sequence, you’ll then be able to tell future affiliates what you did and how well it converted.

Okay, so you’ve got a product you’re going to be offering to your list for a limited time – let’s say three days.

After the three days, either the product is no longer available, or the price goes up.

Yes, there is nothing wrong with offering special deals to your own list on your own product. In fact, I think it’s a great idea, because people on your list should be rewarded with special deals no one else can get (hint hint!)

In this example you’re going to be sending out a total of 6 emails. Yes, you could do 5, or 7, or… but I’ve found this sequence works well, so it’s what I do. Your mileage may vary. 😊

I suggest you write all 6 of your emails ahead of time, and here’s why:

First, you can schedule them and forget them. Nice.

Second, you can see if the entire sequence flows and makes sense.

Third, you won’t forget to write and send one of the emails (I learned that one the hard way) because they’ve already been written and scheduled.

Your first email will go out the day BEFORE your launch, and it will say something like, “Watch your email tomorrow for a very special limited time offer for my subscribers ONLY. I think you’re going to love it!”

This first email is low key, short, fun, and only sells them on watching for the next email.

On the day of the launch, you’ll send out two emails, one first thing in the morning and one in the evening.

How much selling you do is up to you. Generally, if you’ve got a great sales page, then you should be mostly selling them on clicking that link.

But if the sales page is lacking, then you can do product selling right there in the email.

The first email of the first day of the launch gives all the great reasons to buy, only abbreviated. I like my sales page to do the heavy lifting.

The second email of that first day tells them how the launch is going, how many people are buying… that sort of thing.

Yes, it’s written ahead of time, so yes, you now know one of my secrets – I’m guessing how well it will be going when I write it. 😊

On the next day you should send one email in the middle of the day to remind them that this offer isn’t going to last, and to remind them of the big benefit they’ll get from the product.

On the final day you should send two emails. The one in the morning says something like, “Last 24 hours.”

The one in the evening says, “Last chance, last email.”

You will probably get a LOT of your sales from that final email. In fact, that subject line, “Last chance, last email” gets more opens than any of the other five. Some people ignore the first 5 emails, open that sixth one and buy.

The power of FOMO (Fear Of Missing Out) is very strong in people so don’t underestimate it!

I’ve used this same sequence of 6 emails many times because it’s effective. It works. And it gives me plenty of sales which I can then show to affiliates to get them to come on board and do their own launches.

As mentioned earlier, I recommend you make a special offer that is available only to your own list, but that doesn’t necessarily mean a special price. It could mean a special bonus that only they get. That way your affiliates can offer it at the same price point to their lists, too.

One more thing: If you’re only working with a handful of affiliates, you can make a special page for each one that says, “Special deal for Jane Smith’s subscribers only.”

I’ve found that using this technique boosts conversions by about 10%, depending on the offer and the list.

The thing is to not do this kind of thing all the time or you may end up annoying your readers.

Some marketers do these sorts of “crush campaigns” all the time and it just causes the readers to get angry and unsubscribe and you then need to keep replenishing your list.

Isn’t it much better to actually nurture and help your readers to succeed? They will appreciate you so much more and you can then build a tribe of people who will follow you and buy repeatedly from you and this is the best way to do business as you are building a brand reputation.

By the way if you are interested in building your brand the right way, you can grab a free report called Brilliant Branding by clicking on the featured resource below. If you do download it, please read it and take action and good luck 😊

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