Every business today should have a strong online presence. This will allow you to potentially reach out to more customers than you would with regular marketing methods. A solid online strategy will allow you to increase your business image, send more traffic to your site and promote customer awareness.
There are various marketing strategies that you should implement to achieve this. Use the following tips to help you plan a strategy that will give you results.
You should work on creating methods that clearly project your marketing message. This needs to be done in such a way that your audience clearly knows what message you are sending. Work on understanding what your message is first, then practice writing it out so that it becomes super clear.
This aspect is vital and should not be overlooked. Take the time to research who it is your products or services are targeting. It is not always the group that you first had in mind. Learn how they operate, how they think, their wants and desires. By doing this you will discover ways that you can easily market to them. Without this knowledge your marketing strategy will not be as successful as it could be.
It really can’t be stressed enough how important market research is to the success of your business. Understanding your market will guarantee that you are providing the right products and services to your audience, ones that they will be interested in purchasing and at a price point that they are willing to pay.
Without researching your market, you’re just shooting in the dark. With the right type of market research, you’re shining a bright light on your target so you’ll be a lot more likely to be successful.
When you conduct market research, it will help you focus on what’s most important to your audience and therefore to you. You cannot make assumptions about your market without confirming them by researching the situation. You might find out that your ideas are wrong or you might find out they’re correct.
You might think that you can wing it, but if you don’t know everything about your audience that you can, you may make a mistake. For instance, one-time Coke thought it was a good idea to come out with “New Coke” without really learning about what their audience would think about that. It was a colossal failure.
When you learn more about your market, you’ll be able to create even better products and services that your audience really wants. In fact, they will think that you’re able to read minds and will clamor to buy what you’re selling.
Even when you are marketing to the same general demographic, the morals, views, thoughts, and ideals of a demographic changes over time. That’s why companies that have been around for ages have to change their marketing plans and advertising periodically, because people change.
Having the right information in front of you will help you make a lot better choices for your business and your audience. After all, decisions made with no information, the wrong information, or assumptions will almost always be wrong. Having the right information is going to make your choices so much better.
When you know what your market is doing and what they want, you lower your risk of mistakes and failure when pushing out new products and services. Why waste time and money with shooting in the dark when you can shine the light on your work and hit your target every time?
The right marketing research will help you create new approaches for everything you do in your business. With market research done properly, the new things you do for your business will be more likely to work out.
Don’t just do market research once; consider it an ongoing need in order to stay competitive in your business. You’ll identify future problems faster, which will enable you to create products and services even faster too.
Any good business will know what their options are and how to put them into play. No matter how great your marketing strategy is, it will eventually come to a standstill. By having options in place, you can simply move on to the next thing.
A good marketing strategy will offer consistency. This includes ensuring that your branding and any promotional materials are all consistent. This way your potential customers will know who is sending the message. Use the same image and logo across all of your social sites. Keep the branding in place on your website or blog. Eventually customers will associate this look with your business name.
As well as following up with your customers you need to follow up with your online marketing strategies. This way you can identify which methods were successful or not. You will then know what areas of your business need tweaking or changing completely, and what methods to keep in place.
If you take the time to include all of these points into your marketing strategy, you will have a well thought out plan in place. You will know how to communicate with your audience and you will know who it is you are targeting with your messages.
By having a good marketing strategy in place your business will prosper and grow. So take the time to put yours into place today.
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The training mentioned in this video is Mentoring Magic.
So, you want to be a life or business coach? That’s a great goal to have and many people have amazing success at it. However, for everyone who is able to break into the industry, build a following and earn a decent living from their coaching, there are 15 who don’t make it. This isn’t to make you think about quitting, but you should know what the odds are before you begin. More importantly, you want to find out what sort of things make other coaches fail – pitfalls that they have already experienced and failed because of – because you can learn how to avoid those same pitfalls that way. Here are the top four reasons why life and business coaches fail, and how to avoid them.
Being Too Formulaic:
If you use the same method for every single client, you are going to have very limited success.
That’s because people are all different.
One size definitely does not fit all when it comes to coaching, and you need to be flexible enough to try other methods when you see that one particular one isn’t working.
Lacking Confidence in Themselves:
This is one of the biggest reasons that coaches fail.
They just don’t believe in themselves, and so their clients will never believe in them either. Even if you never tell your clients that you don’t believe in your ability to coach them to success, they are going to know, because people can just sense that sort of thing.
Avoid this by making sure to work on yourself first before you start coaching and give yourself positive affirmations every day.
Copying Others:
Some people learn one style of coaching, which is a method that they got from a mentor or a training program and they just coach the exact same way; but that’s not how leaders work.
Followers copy other people but leaders forge their own path and take what others have taught them and develop their own style.
Be yourself; after all, people are looking for your input, guidance and experience to help them to move forward in their own life and/or business.
Lack of Persistence:
Finally, the last thing that cause many coaches to fail is a simple lack of persistence. If you continue working at your business, you are eventually going to make it, but it is going to take time. Just like any other business, you’re going to have to work to build up a clientele and get it to the point where you are actually making a living from your coaching practice.
Now that you are aware of these pitfalls, do whatever you can to avoid them and ensure your success; don’t be put off, remember that forewarned is forearmed
Now, if you are still here and still interested in coaching, it is highly recommended that you enroll in a training program, especially if you don’t have a lot of experience coaching. However, when you search for a training program online, there are literally thousands to choose from, so how do you know which ones are actually legitimate and which ones you should stay away from? While most of them offer some kind of value to the person taking the course, there are only a few that you should concentrate on, because you want training that other coaches and potential clients will respect and appreciate. Here are four of the best training programs out there for life coaches.
Institute for Professionalism Excellence in Coaching (iPEC):
This is an accredited coaching program that is very well-respected by those in the coaching community. They offer a variety of coaching tracks including business coaching, corporate and executive coaching, health & wellness coach and much more. They have training programs all over the place, from Seattle to New York and from Texas to Toronto as well as a training center in London.
The International Coach Federation (ICF):
The International Coach Federation isn’t a school, it is a non-profit accrediting agency that vets coaching organizations and training programs. However, you can visit their website and get their recommendations not only on what kind of training you should be taking but also what ICF-approved programs there are out there. This organization is known by every professional coach in the world.
Erickson International:
Erickson International is an accredited training school with a great reputation for turning out amazing coaches. They have coaching training that extends all the way from the basics to coaching topics that are intended for more advanced students or for later learning. Unlike iPEC, the training and certifications that Erickson offers are over the internet through distance learning.
Robbins-Madanes Training:
The founders of this organization are Anthony “Tony” Robbins, a famous and respected coach and speaker, Mark and Magali Peysha and therapist Cloe Madanes, who shares the honor of having the school named after her along with Robbins. One of the many great things that this school has to offer is board certification as a coach by the Center for Credentialing and Education. They also have their basic Core 100 and Core 200 training as well as another training program called Breakthrough Training. These programs are comprehensive and respected in the coaching world.
You may be asking yourself: do you actually need certification to be an online coach?
This is a tricky question with no one straightforward answer. While there is no regulatory committee that makes sure that coaches all have a minimum amount of training and passing test scores like there is for doctors and psychiatrists, there are certifications that you can get and training programs (like the ones above) that will not only give you some great tools to help you in your practice, but will also impress other coaches and some clients who are familiar with the organization, mentor or training program.
It all comes down to the image you are portraying as a confident, competent coach and there is little doubt that having some form of certification will greatly enhance that, but is it really required; the answer is probably no, but if you are serious about your coaching business moving forward, it will certainly boost your credibility, especially in the beginning when you are first starting out and looking for clients.
If you have the time and money to gain some sort of recognised coaching qualification, it will only be a positive thing, but even if you do have a qualification, you will ultimately be measured on the results you get for your clients so focus on serving them as best you can and you will be on the right track to succeeding in your new coaching business.
If you are serious about becoming a coach then you should take a look at Mentoring Magic now.
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