entrepreneur
Do You Fear Success?
Did you realize that it is pretty common for people to be afraid of success? Now I know that may sound rather ridiculous, maybe even impossible; but the simple fact is that many of us will struggle to achieve the things we truly desire and this is all down to fears – specifically our subconscious fears. On a conscious level, you can plan, work and strive to succeed in the areas which are important to you but you seem to be getting nowhere fast and all your hard work and success appears to be thwarted.
So why does this happen? Well, in many cases, it is probably due to past experiences in your life which for some reason have subconsciously made you afraid of success and so you will subconsciously self-sabotage your results.
Maybe you kept hearing the phrase “people like you never get ahead” and that phrase is subconsciously buried deep in your mind. And even if you grew up in a loving, nurturing and positive environment, if your parents and/or your family struggled financially, your brain could’ve actually been programmed to believe that financial success will create a loveless and unhappy life for you. Hey, nobody said that your subconscious mind had to make sense!
It can be very difficult to overcome years of negative subconscious success beliefs, especially if you don’t actually realize they exist in the first place! But that is exactly what you need to do if you want to achieve any level of success in your life. The great news is that once you actually, totally believe you deserve success in any particular aspect of your life, your achievement of that success usually comes rather quickly and this reinforces self-belief.
Thomas Edison is one of the greatest (and most famous) inventors in history. He once said that, “I have not failed. I’ve just found 10,000 ways that won’t work.” And this is exactly why he succeeded! Consistently tell yourself that you really deserve success. And realize that you will experience failure. You will have speed bumps and problems which arise between you and whatever level of success you desire, and that’s ok. Just be ready for it, pick yourself up, brush yourself off, and start again.
If you don’t believe me just take a look and follow the lessons of other successful people and try to determine what many of them have in common; an indomitable will to succeed. A great way to start is to start practicing daily affirmations of success. Tell yourself you are worthy of success, and really feel this deep down. Tell yourself out loud that you are not afraid of failure, or the rewards that success brings. Indeed failure is a part of success.
Write these affirmations down on a small card and keep it with you always, perhaps in your wallet or purse where you can constantly review it throughout the day. It is possible to reprogram your brain with positive repetitious statements concerning your success beliefs, and daily affirmations help. Do this consistently for 30 straight days and you now have installed a positive habit.
It is very natural to fear the unknown. And in many cases, success is unknown to many of us. Just remember that with a relentless tenacity and a true self-belief that you deserve the successful achievement of your goals, you can and will learn to embrace success rather than fear it.
5 Tips To Find Your Why
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How to Target Early Adopters with Your Next Big Idea
Not to sound bigoted, but let’s just face the facts: some customers are more valuable than others. There! I said it! More specifically, customers who can be classified as “early adopters,” especially in the realm of digital technology, are major players in the success or failure of a 21st century business and/or product. Early adopters are so important because they’re often also your influences; they run blogs, Youtube channels, and everything they say has triple or quadruple-digit retweets on twitter. Get on the good side of an early adopter, and they can bring with them hundreds or thousands of average users. In some writings on the adoption curve and life cycle of new products in our day and age, early adopters are touted as those who can guide a new business across the “chasm.” The chasm is the period of uncertainty where it is uncertain whether a product will make the jump from something a few
people try out to a technology that is adopted and integrated by the majority.
Today, we’re going to talk about how you can help your products and businesses be as attractive to early adopters as possible, and how you can best leverage that attention.
1) Find a genuine need.
Depending on where you’re at, this might be advice coming too late, but the first step to getting your product into
the hands of eager early adopters is to make sure you’re filling a genuine need. People have “cool” ideas all the time, but that doesn’t mean they’re ideas that will come to be known as “needed.” Sometimes, however, your big idea can simply be an improvement of another system (think: Facebook usurping Myspace), however the barrier to entry with these ideas is higher because your product has to be so good it entices people to drop something they’ve grown accustom to.
2) Have a proper incentive system.
Don’t just offer to give people free products, give something above and beyond that. For example, you might take a note from the gaming industry: Often times, these companies will offer their early adopters exclusive titles for their profiles or unique character looks called “skins” that won’t be available ever again after the initial testing or adopting period. Think about what rewards could be relevant to your audience in the same way. Maybe you’re launching a
mobile ecommerce platform and you offer “veteran seller” badges or other marks of credibility to those who sign up and start using your site within the first 3 months, etc.
3) Communication will make or break you.
The world we market in today is one of two-way communication. Social media. You know, that kind of thing. You should be regularly reaching out to and interacting with your potential early adopter audiences through the channels that they use most. Beyond recruitment, this also expands to post-adoption feedback and support. Early adopters will likely be using these channels to either get in touch with you directly or to broadcast their opinions about your product or service. Either way, you should be monitoring social and traditional channels all the time to respond in a
timely, appropriate way.
Once you have all of the above in place you can turn on the traffic tap! And the best place to start sending floods of traffic is using is good old-fashioned media buying.
