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How To Make Money With Your Free Blog Posts And Articles
As a marketer, are you one of those who has a blog or not?
Some marketers don’t use a blog to build their brand or visibility but rather prefer to use more direct response type marketing techniques and have a website to showcase their products with great sales pages and they constantly send paid traffic to those pages.
However, most marketers probably try to incorporate some type of blog into their business to try to gain some visibility using SEO and get some free traffic from the search engines to build the KLT (Know, Like Trust) factor.
Visitors will consume their content, come to think of them as someone they can trust, and will be much more likely to buy from them in future. This takes longer than the direct response marketer but is infinitely cheaper and is a good model for someone just starting out who may have limited capital to put into their business.
It’s the second type of marketer to whom this article is addressed.
By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.
I’m constantly amazed at how marketers seem to think free content and paid content are two entirely different things. The fact is your most successful blog posts and newsletter articles can make you more money than many of the products you’ve promoted or created in the past an it is super quick to do this and costs you nothing, so what are you waiting for?
The key is to pay attention to how your content is received.
Repurposing content is hardly a new strategy, but it mainly focuses on creating a video from an article, and then extracting the audio from the video, plus perhaps creating an infographic covering the main points so you now have 4 pieces of content instead of just one.
This works great for building brand awareness across multiple platforms and can indirectly lead to sales.
But now let’s take that strategy and put it on steroids and make it a much more direct way to make sales; after all, you are in business to make money!
So, this content repurposing strategy is designed to specifically make you money from your previous content!
Look back at your posts from the past year and see which ones gained the most attention. Which ones did people comment on and forward to others the most?
And don’t just look at blog posts but look at your posts on social media too; these are great because you get instant feedback if it resonates with your audience.
For example, a little 200-word FB post that people are engaging with and liking the content is trying to tell you that you’ve struck gold.
If it’s a longer article, maybe a blog post and it gets great feedback, even better.
You might choose to expand that article into a full-blown product and sell it or you could use it as a lead magnet that leads to a high-ticket offer (either yours or an affiliate offer).
And talking of lead magnets…
If you are producing free reports as lead magnets (and you should be using these to grow your email list) these are another potential untapped goldmine.
Take your most successful free reports and turn them into paid coaching programs. If you have 4 or 5 reports covering roughly the same topic, it is really simple to bundle them up and sell as a full-blown product.
Add some video and/or audio and some weekly/monthly webinars and you have your brand-new coaching program which has a much higher perceived value than a solely text-based product so you can now charge a premium price, all from existing free content!!
The other good thing about using these lead magnets is that you probably have links to offers peppered throughout these reports, so not only can you now profit from previously free material, but you can still profit from readers clicking on the links embedded into the reports.
Answer a customer’s question and then send that answer out to your list and see what happens. Do you get a lot of response? Bam! There’s another product waiting to be made.
This is such a simple way to do direct market research and you will know that the demand is there from your existing audience.
The point is to monitor the reception you receive on every piece of content you create, whether they’re posts, recordings, videos, launches, emails, reports or whatever.
If you’re not sure how something is being received, ask your readers what they thought of it.
Take the most popular topics and expand them or repurpose them into something else. You don’t have to continually come up with new ideas. Instead, figure out which ideas are working and then get most out of those.
And you can also purposely float your idea for a new product by creating a mini version of it as a post and then seeing how people respond.
Do you have 10 ideas for products? Create 10 posts, see which one is the most popular and start working on that product right away.
When creating the posts, if they are long, let’s say 1000 words or more, then offer the reader to download them as a convenient pdf. This is a type of content upgrade and they will need to give you their email address to get the report.
This way, you can easily see in your autoresponder which reports people are signing up for and start creating your product around those topics.
This stuff sounds simple and it is, but it also works so please don’t dismiss this strategy.
And because it is mainly using pre-existing content, you can be up and running in a matter of hours.
If you are just starting out and are building out your first blog, bear this in mind for the future.
And if you want to know the best way to get started with blogging you can check out Rapid Blogging Blueprint, a premium training on creating and monetising a blog the right way.
Or you can simply click on the featured resource below for a free Blogging Fundamentals report; download, read it and take action 😊
