infopreneur

Your Mission Statement

When you are trying to establish your brand, you also need to create a mission statement that really defines your brand.

In all honesty, it is probably best to create this first so you really know and can focus on what your brand stands for.

So what is a mission statement? Well, put simply it is a short paragraph or line that tells prospects what your business is about, what you do and why you do it. This is your goal, your vision and your commitment.

From here, you will then have a more inspiring vision that you can use in order to inform your other choices – such as your choice of logo and brand name (if not using your own name as a personal brand).

Now your logo really stands for something. And when that’s the case, people can stand behind you and come into line with your ideals and become your biggest fans.

Passion Is Energy

Passion can be the fuel which drives you forwards toward your dreams and goals. Without it, you could be running on empty and when you hit an obstacle (and you will), what will carry you forward?

If you are passionate about your business/subject then this will make overcoming any obstacles MUCH easier.

Is having passion a guarantee of success? No, but it does give you a much better chance!

Visualization Infographic

Learn Wisely

Getting everything you want in life is never going to be easy. Sometimes you will face severe obstacles and challenges that may, at first, look unsurmountable, but you need to accept the fact that success comes with learning from your own mistakes and by overcoming these challenges. You need to understand that even the most successful people make mistakes in life and they have managed to overcome their own set of obstacles to go ahead and achieve everything they ever wanted. So, never ever let mistakes disappoint or break you.

And your success will greatly increase based on your wisdom, i.e. learn from your mistakes; nobody is perfect.

And don’t forget to lend a helping hand to others when you can. Remember how you felt when you were just starting out; that scared creature who had no idea what to do or how to accomplish your goals. By helping others you are helping yourself, you establish authority and will definitely benefit from the law of reciprocity in the future.

What Is A Brand?

Any marketer worth his salt knows that branding is crucial to their long term success but many of them make the mistake of thinking that a brand is all about a logo, but this is thinking too simply.

So if a brand isn’t just a logo, then what is it all about?

Well, one other obvious aspect of a brand is the name. Your company needs a name and likely this name will also be the name of your website. Having a brand name like this for your website is one of the best things you can do to start getting attention for your business immediately. Try to make your name congruent with your business and easily recognisable.

Google has stated that brands are far more successful at search engine optimization these days, and certainly from a user’s perspective, brand names are a lot more memorable and professional sounding. In other words, calling your fitness based website something like ‘FitLand’ will work much better than ‘FitnessAndHealthArticles’.

You also need a visual style. Once you’ve created your logo, you’ll have chosen some colors and maybe some images that will relate to your business and that will form the basis of these logos. Now you need to take those colors and shapes and work them into everything else you do. If your logo is red, your website and your social media pages need to incorporate this red color. Having this consistency across your logo and website helps to tie everything together and makes it easier for people to remember you.

If you want to learn more about branding and how it fits into your business success, you may want to take a look at this free video.