information-marketing
Why Does Your Online Business Need Social Media? Part 4
As mentioned in the last post, the next reason for using social media marketing is:
Traffic!
If you are still trying to build a following using organic traffic and you scream when Google keeps destroying your rankings with one of their ongoing updates, then stop NOW.
Social media can bring you a steady, long term, reliable a stream of traffic to your sites and blogs, without having to worry that some algorithm will come along and wipe you out.
And if you have a little money (and it doesn’t have to be a lot) you can pay for traffic using ads to either drive people to your opt-in pages or to increase Likes to your fan page. Both are good strategies and should be included in you social media marketing arsenal.
In the final post in this mini-series we will look at control…
Why Does Your Online Business Need Social Media? Part 3
As mentioned in the last post, the next reason for using social media marketing is:
Showcasing your stellar content
Social media is a great place to show off your best content, and highlight all your brand has to offer. It doesn’t really matter whether you use text, images, video, or a combination of them all; the beauty of content marketing is that you can tailor your campaign to ensure that it is laser focused on your target audience with the very best content, products, and services that your brand has to offer.
Adding content marketing to your social media strategy allows you to meet many objectives, including building brand recognition and reputation, increasing customer engagement, providing a better customer experience through valuable information and any other goals that your marketing requires so neglect showcasing your content at your peril.
In the next post we will look at traffic…
Why Does Your Online Business Need Social Media? Part 2
As mentioned in the last post, the next reason for using social media marketing is:
Relationships
Social media allows you to reach people on a far more personal level than any other form of marketing. Listen to any good social media marketing expert and they all say the same thing; “social media is about building relationships.” You can use these relationships to steer the conversation towards your calls to action. When you connect with people and they connect with you, they are much more likely to follow you and/or your brand and everything that it has to offer.
In the next post we will look at content…
Why Does Your Online Business Need Social Media?
Online marketing is a continually evolving space and social media is becoming a more prominent part of the majority of online marketing strategies to increase business growth.
There are a number of reasons to increase YOUR use of social media to engage and reach potential customers and I will cover a number of them over the next few posts.
1: Reach
Why does a business that is using social media marketing spend so much time planning, posting, testing, and perfecting their social media strategy? One word; reach! Look at these statistics:
• There are 3 billion active Internet users and over 2.1 billion of them have social media accounts.
• YouTube has over 1 billion users. Did you know that this is more than a 1/3 of all web users?! Just think about the hundreds of millions of hours available on YouTube and how these generate billions of views.
• Facebook has nearly 1.4 billion users, and that is 47% of all Internet users. Do you know how many Likes are generated on a daily basis? 4.5 billion! And did you also know that nearly 75% of Facebook’s revenue comes from mobile advertising. 936 million Facebook users login in at least once per day and over 50% of marketers found a customer on Facebook in 2013.
• Twitter has 316 million monthly active users that generate over 500 million tweets every day!
• Google+ has 363 million users that hit the +1 button over 5 billion times per day.
• Pinterest has 100 million users and the majority of them are women (85%). 47% of Pinterest users purchase a product based on pins, with the average sale being $58.95. Some other Pinterest figures; 67% of pinned content is linked a business site and 82% of Pinterest users would rather follow a brand than a celebrity.
So are you impressed by these statistics?
These stats are just one reason to use social media marketing in your business and they really do highlight the reach that social media can give to your business, whether it is online or brick and mortar. In the next post we will look at relationships…
