information-marketing
How You Can Help Your Customers Get To Know You
If you are trying to build a personal brand in order to build trust and authority in your niche, then one way to achieve this is to get your visitors to feel as if they know you. By doing this, they will be far more likely to trust your future posts and far more likely to want to listen to you when you suggest buying a product.
Think about it: who would you be more likely to listen to your recommendations to purchase a product; a friend or an advert? Obviously it is the friend and that’s because we feel as though we know them and can trust their judgement. If you can be seen in the same way by your audience, then your suggestions will carry much more clout and your offers will be much more persuasive.
So how do you go about establishing this level of trust? Well here are a few options…
Write in the First Person
Try to write some of your messages in the first person. This is rather different to what you may have learned in school. Most schools will teach that writing in the third person is preferable for business as it sounds more professional and authoritative but the point here is that you want your readers to feel as though they know you and as though you are personally recommending something. And you can do this by writing in the first person. Use ‘I’s and ‘Me’s and generally write as though you’re talking to that person; write as if you are writing a letter to your mother!
Be honest
And don’t just write in first person, make sure you’re being honest too. If you have concerns about a product, let your audience know; believe me, they will appreciate it. Not only does this fill in your personality but it also shows that you’re willing to ‘tell it how it is’ and boosts your integrity. The same goes for talking about issues in your personal life which has the added bonus of making you more relatable; you can be seen as a fellow traveler along the journey.
Use images or photos
Including images of yourself is a great way to help people feel as though they’re getting to know you. Remember that a picture paints a thousand words and it is always nice to put a face to a name. If you’re writing about the benefits of a certain exercise, then why not include an image of you performing that exercise? This is also a good way to get graphics for your site without paying the high prices charged for stock images.
Go on camera and shoot a video!
Why not go one step further and put yourself on camera?! If you are confident enough, then going on YouTube is a great way to reach a larger audience in a way that will leave a more lasting impression. Video is infinitely more engaging than text so if you have the confidence, go for it!
How To Thrive In The Live Streaming Revolution – Entrepreneur.com
If you’re going to start Live Streaming you need to check this article out from Entrepreneur.com. It is interesting reading:
3 Ways To Integrate Video Into Your Marketing Strategy – Entrepreneur.com
Not convinced that Live Streaming is hot for your business right now?
Read this article from Entrepreneur.com and then decide whether to stay ahead of the competition or get left behind:
What is Live Video Streaming?
Live video streaming might just be the next ‘big thing’ when it comes to internet marketing. In fact, it might just be the next big thing when it comes to mobile technology and the web in general. This is an upcoming platform that presents a ton of amazing opportunities that every serious marketer should be all over as soon as possible. This is the definition of getting ahead of the competition – and if you can start making waves here before everyone else gets involved it could potentially set you up for huge success in the future.
So What is Live Video Streaming?
First things first; what is video streaming? And how is this anything new?
In truth, video streaming of one kind or another has been around for a long time now. Of course we stream videos when we watch Netflix and video conferencing tools like Skype and Google Hangouts also allow certain types of streaming.
But what’s got everyone so excited right now is the advent of three new apps that are just brimming with potential. These are Periscope, Meerkat and Blab.
While these apps have their differences, they essentially all perform the same basic function and offer the same appeal. Using one of these apps, anyone can now start recording footage from their phone for people to tune into anywhere around the world and watch live.
When you load up any of the apps, you’ll immediately grasp the concept. You’ll be presented with a huge number of different streams to watch from users all around the world and when you select one you’ll be shown a live feed from their camera. This unlocks a world of completely unique content, from vloggers talking about things that matter to them and offering information and tips, to people walking down the road on their way to buy coffee. Meerkat describe it as the ‘closest thing to teleportation’ and it certainly does feel very much as though you’re able to see the world through the eyes of strangers.
On top of watching the feeds though, you’re also able to comment on them, ask questions, like your favorites, follow the top content creators and in the case of Blab even to join in with discussions and be featured in the videos yourself.