Marketing

Amazon Affiliate Marketing Guide (7 Tips To Make The Most From Amazon)

Amazon Affiliate Marketing Guide

(7 Tips To Make The Most From Amazon)

{How To Do Amazon Affiliate Marketing|Amazon Affiliate Marketing|Affiliate Marketing}

Do you want to earn money online with affiliate marketing the right way? It’s not just finding a good product and pasting the affiliate link everywhere. In this post book we’re going to talk about some powerful techniques you could use to make money online with Amazon Affiliate.

Look, I know how difficult affiliate marketing can be if not done right; I’ve been there! But this post will highlight 7 quick and easy tips to maximise your Amazon affiliate marketing efforts.

OK without further ado, lets’ talk about affiliate marketing through Amazon.

Create Value Content

One of the most important pillars for a website is to produce quality content that provides great value and interest to visitors and especially to help them solve a problem. If your content is good and helps people, this can help you keep users interested and get them back to your website.

This quality content will help your website to rank higher in search engines and will also help you convince people to buy.

Creating original content using your own style will help you to differentiate yourself from the competition.

You can also share that content through social networks to reach more people.

Careful Selection of Products

It is important to take enough time to choose the products you are going to promote. Investigate which products your visitors need or are interested in within your niche. You can test to discover which products that most visitors want, and which convert more. You can change products that don’t give you good results and try others.

Using Email Marketing

The best way to get good sales results is to build a relationship of trust with readers, and the most effective way to do this is through Email Marketing. With Email Marketing you can achieve incredible results, its success lies in the fact that when you use it you can get a person to buy your products more than once.

Landing Page

You can create a high converting landing Page to collect data from your visitors. This landing page should be super-focused, without a navigation bar, with a catchy title, an explanatory subtitle and a super clear call to action that clearly reflects your goal.

Reward

In the landing page you can offer a free reward (like a free Ebook or a free video) with valuable content in exchange for the visitor’s data (mainly name and email) through a subscription form to create a subscribers list.

Subscribers List

The data entered by visitors in exchange for the free reward through the landing page will be stored in a subscribers list handled from email marketing software. This list is really important because all the people there are potential buyers, so it is also important to make it grow.

Email Marketing Software

Using software such as AWeber, GetResponse and Mailchimp you can manage the list of subscribers and send them automated and periodic emails with valuable content and offers.

With these platforms you can divide the lists into smaller lists according to the interests of the subscribers and that way you can send them more targeted offers that can lead to a purchase.

Creating this kind of relationship, the readers will become familiar with you and feel confident to buy what you offer them through your affiliate link.

Purchase-Oriented Content

When people go shopping online, they do more specific searches because they are looking to buy something, not only information about the product, that’s why you should use purchase-oriented keywords. For example, if you sell costumes you can use the phrase “cheap costumes” instead of “costumes” and thus attract quality traffic i.e. people looking to buy and not just people who are looking for general information on costumes.

International Commissions

Amazon allows you to receive commissions only if the buying public is located in the country where you created the affiliate account, for this reason, if you only have an Amazon US account you are losing sales commissions from people in other countries such as the United Kingdom and Canada.

But today there is software that help us solve this problem, such as EasyAzon 4 and Genius Link. These platforms include automatic link location, which means that your affiliate link changes depending on the country where the visitor is located.

In this way, if you have a visitor from Spain make a purchase, you earn that commission.

To achieve this, you must create an account for the Amazon Affiliate program in each country, or at least the countries where the most traffic is provided.

The Amazon Affiliate Program exists in the United States, United Kingdom, Canada, Germany, Spain, Mexico, Brazil, India, Japan, China, France and Italy.

But the software we mentioned above helps you to redirect traffic from other countries to one of the countries where the Amazon Affiliate Program exists.

Make sure you don’t lose any commission.

Best Seller Lists

It is a good idea to include Amazon Best Seller Lists in your website posts. These lists focus on the best-selling products within the category of products you are promoting, so people may be interested in more than one product to buy and in this way you can increase your profits.

Using Google Analytics

Google Analytics is a powerful tool that will help you track visits to your website and the behavior of your visitors.

It allows you to see where your visitors are coming from, what are the most visited pages, how long users remain on each page, what are the hours of the heaviest traffic, used devices, used traffic channels, user retention, age and gender of the users and much more detailed information that will help you analyze your website to know what is working and what is not, to help you make decisions on what should be changed to improve.

If you follow these tips the right way you will find that you can boost your sales. You just have to be constant and patient. Dedication is an important part of growing any project, and if you do it right you will get the best results.

Remember to create a plan that includes your goals and the steps to follow to reach them. After doing all the steps in your plan, analyze the results obtained to decide what to change for better results.

5 Even More Powerful Content Marketing Secrets

As I stated in my previous 2 posts, there is no single magic trick that will skyrocket your blog’s growth overnight. But fortunately for you, there are a lot of little things you can do, that when combined, will lead to steady continuous growth – the kind of growth that seems to take on a life of its own. In this final post in this series I will give you 5 more powerful content marketing secrets so you now have 15 tips that you can use to make the most of your content marketing strategy. If you want to take a look at the other 10 secrets you can find them here and here.

OK, without further ado, here are content marketing secrets 11-15.

11: Build Real Relationships with Your Fellow Marketers

Your fellow bloggers and marketers have the ability to send vast amounts of traffic to your blog. But before this will happen, you’ve first got to build real relationships with them.

This means reaching out and connecting without expectation of receiving anything.

Think of it as making friends because that’s exactly what it is.

If and when they later send you traffic, cool. But in the beginning, focus solely on building the friendship.

So how do you go about becoming friends? Here are a few tips…

Follow them on social media
Engage their content on social media with likes and comments
Share their content on social media
Leave valuable comments on their blog posts
Subscribe to their newsletter
Ask them how you can help them with whatever they’re doing at the moment. For example, you see a blogger talking about their latest product they’re creating and you’re a whiz at video editing – ask if you can help them edit their videos. Yes, for free.
Do interviews with them for your own blogposts, podcasts, products, etc.
Buy their stuff and let them know you bought it
Meet them on Skype, or for coffee, or at a conference

12: Open A Twitter Account, Connect It To Your Website And Get 1,000 Followers Fast

If you don’t already have a Twitter account, go ahead and get one for your blog.

Then focus on getting 1000+ followers in the first week or so. The key here of course is to get targeted followers, not just anybody. You want folks interested in your niche.

You already know who your target audience is. Now make a list of Twitter accounts they are likely to be following.

You can either find the Twitter accounts of your competitors to see who is following them.

Or you can do keyword-based targeting using an app such as: http://narrow.io/, https://statusbrew.com/ or https://www.crowdfireapp.com.

Use the ‘copy followers’ menu to add the Twitter accounts from your list. Follow those people who look like a good match. After a day or two, you can unfollow those who did not follow you using the same app.

13: Use Pinned Tweets To Increase Engagement

You can stick one of your tweets at the top of your profile page. Then when anyone visits your profile, they will see this particular tweet.

Make it a good one – something that points to your best or most recent piece of content.

Doing this is simple: Visit your Twitter profile and select the tweet you want to feature. On the bottom right of the tweet, click the three dots. Select “pin to your profile page.”

Refresh your page and you should see your new pinned tweet.

14: Use Embed Tweets In Your Content For More Engagement

Just one click is all it takes for your readers to engage with your posts when you embed your Twitter updates.

Plus, an embedded tweet is a sign of social engagement, further extending your Twitter reach. And it’s easy to do.

Simply login to your Twitter account, go to updates and select the tweet you’re going to embed.

Click on the three dots at the bottom right of your tweet. From the drop down menu, select “embed tweet” and just copy the code and insert it into your blog post.

15: Think About Using Buzzsumo To Get Your Content Shared (Paid Strategy)

Asking random people to share your content won’t work. But asking people who have already expressed interest in your topic AND shared content on that topic can work really well.

Here’s what you do:

Create a list of articles that are similar or related to your content.

On Buzzsumo, paste the links to each article one-by-one. Click on “View Sharers.” This will show you everyone who shared the content.

Yes, it’s a paid feature, but as of this writing you can try it for free.

Add these people to a list and approach them on Twitter.

Here’s where it gets tricky: If you send out the same tweet to too many people too quickly, it’s going to look like spam. Instead, create variations of your tweet and send them out over a period of time.

Your goal: To make contact with these folks, hopefully to become friends and get them to comment on and share your content.

OK, there you have it. Now you have 15 really powerful tips that can make a really big difference in the efficacy and success of your content marketing efforts. Pick and choose which ones to start with and implement them, and once you have them up and running, try implementing a couple more.

If you do this on a consistent, regular basis, you won’t believe the difference this can make to your business by positioning you as a premium content producer and authority in your niche. And hopefully this authority will increase trust and ultimately end in more sales and profit for your business.

To get the most out of your content marketing you also need to be able to convert all these visitors and readers into buyers and if you would like a handy resource to refer to about increasing your conversions I have a great free checklist that will become an incredibly useful tool for you, and you can get it here.

OK, get to work, implement these strategies and watch your business grow!

5 More Powerful Content Marketing Secrets

5 More Powerful Content Marketing Secrets (That Drive Conversions!)

As I stated in my last post, there is no single magic trick that will skyrocket your blog’s growth overnight. But fortunately for you, there are a lot of little things you can do, that when combined, will lead to steady continuous growth – the kind of growth that seems to take on a life of its own.

Don’t forget that while you are creating your content, you need to be continuously experimenting to see what works, and constantly learning from your audience. Test, test and test again!

And don’t forget to keep things simple…

Experiment – did it work? And if so, how can you make it work even better?

And learn – who is my audience? What do they want? What do they fear? How can I become so valuable to them, they turn to me and my blog for advice and help? Nail this and your conversions will take off!

Now that’s out of the way, let’s get into some more tips that will complement the others (in this post here) perfectly:

6: Don’t Be Afraid To Stand Out

The fact is, more content is published every minute of every day. It’s not enough anymore to have great content – you need content that stands apart from the crowd. It’s got to deliver value in a unique way with a radical new perspective.

Some tips to help you:

Try new content formats. For example, try an info-graphic instead of an article, or perhaps make a video.
Put a lot of thought into your headlines and make them really pop. If you can trigger emotions, curiosity, or a burning need to know what’s in your article, you’ve got a good headline.
For the content itself, either present something no one else has presented, or present the content in a way no one else has. I know, it’s a tall order but it’s something to aspire to.
Tell stories. It’s hard to go wrong if you become a great story teller. In fact, people will revisit your blog just to read your new stories.
Give stuff away. It could be pdf’s, prizes or whatever. Try creating info packed posts, and then giving away pdf versions of those posts for people to refer to later.
Take a stand. Don’t be afraid to express your opinions and back them up with evidence, facts, stories, etc. Having strong opinions you’re not afraid to voice can be one of the quickest ways to get your content shared and build yourself a loyal audience.

7: Work On Your Headlines

According to CopyBlogger, 8 out of 10 people will read your headline, but only 2 out of 10 will check out your post. Yes, headlines are THAT important.

To get your copy read, write at least 5-10 headline variations that each incorporate at least two of the following: Curiosity, urgency, uniqueness, usefulness, specificity and news.

Choose the best 2-4 headlines and promote your content on social media using the different variations. After a few hours see which one gets the most engagement and keep that headline.

As much as you might be tempted, don’t use click-bait headlines. When people see your post doesn’t line up with your headline, they’ll click away.

8: Draw The Reader In…

Keep your readers reading by using this old sales letter trick. Insert words and phrases that naturally pull the reader into the next sentence, and the next, and the next…

Examples:

“Here’s what I’m talking about…”
“You might be wondering…”
“I know you think this is crazy…”
“Here’s why…”
“Meanwhile…”
“On the other hand…”
“But here’s the really strange thing…”
“Want to know the best part?”
“And yet…”
“But that’s just part of the story…”
“As it turns out…”
“No wonder…”
“Sadly…”
“What does this mean for you?”
“I couldn’t believe what happened next…”
“Best of all…”
“By the way…”

9: Create Viral Content Using S.T.E.P.P.S.

Now, some folks will tell you that you can’t predict what will and what won’t go viral.

Companies have spent fortunes trying to make viral content. Sometimes they succeed, and many times they don’t.

So how can you, a solo entrepreneur, increase your odds that your content will go viral?

According to Jonah Berger, author of Contagious, there are six principles to making viral content:

Social Currency – People want to feel smart and cool, like they’re on the ‘inside.’ We share things that make us look good.
Triggers – Which gets more word of mouth – Corn Flakes or Disney? Be Disney and remember that top of mind is also tip of tongue.
Emotion – The higher the emotion, the more it gets shared. Remember, when we care, we share.
Public – There are always people who will jump on board the latest trend. Think if it as, ‘Built to show, built to grow.’
Practical value – the more valuable and useful content is, the more it tends to get shared. Think of it as, ‘News you can use.’
Stories – Stories are like Trojan horses, coming in under the radar in the guise of entertainment, when really they are delivering a message

You don’t have to hit all six principles, but the more you do hit, the more likely your content will go viral.

10: Use Great Images

I hate to tell you this, but odds are the images you’re using now aren’t helping you. In fact, they might even be hurting you.

You already know that great images enhance a great post. But for this to happen the images need to be relevant and interesting. A stock photo of models in business attire staring at a laptop won’t cut it anymore.

Best bets: Take your own photos. A photo of you holding something relevant or being in a relevant place will do wonders. People love to see who they are reading, especially if it is a REAL shot and not some studio photo that’s been photo-shopped to death.

Source HIGH quality free images and be choosy. It pays to spend that extra time finding just the right picture.

Here’s a list of 21 sites with ‘breathtaking free stock photos’ to get you started.

https://blog.snappa.io/free-stock-photos/

Don’t have free time to find great pics? Hire a graphic artist on Fiverr to do it for you. They already have great sources and a knowledge of where to find what you’re looking for.

If you want to save some cash and create and design your own images there are a number of tools that you can use which are pretty inexpensive and cost you less in the long run than continually outsourcing.

One such tool is Design Wizard and is well worth checking out to create stunning viral images and video. Check it out here

Try using these 5 “secrets” in your content marketing strategy and see what happens to your traffic, and more importantly, your conversions. I think you will be surprised 😊

I will cover even more of these tips in one more post, but for now don’t forget that if you want to know more about converting your traffic into customers, I have a great guide for you that can give your traffic and conversions an enormous boost. And even better, it’s free 😊 To download your free copy just click here

OK, that’s it for this time. Now go and put these tips into practice in your content marketing.

Discover 5 Easy To Do Powerful Content Marketing Secrets

Discover 5 Easy To Do Powerful Content Marketing Secrets (That Drive Wicked Traffic!)

Firstly, let me be blunt with you; there is no single magic trick that will skyrocket your blog’s growth overnight. But fortunately for you, there are a lot of little things you can do, that when combined, will lead to steady continuous growth – the kind of growth that seems to take on a life of its own.

Here’s the mindset to have when it comes to your blog and content marketing in general… you are continuously experimenting to see what works, and constantly learning from your audience.

It’s rather simple, don’t overcomplicate things…

Experiment – did it work? And if so, how can you make it work even better?

Now that you have the mindset, let’s get into the tips, in no particular order whatsoever:

1: Know Your Audience

We already talked about this, but it’s so important we need to go deeper.

Where is your audience coming from, both physically and mentally?

By physically, we mean what brings them to your site. Is it an ad? A blog post? A mention somewhere on the web? Social media?

Where your readers come from plays a large part in what they expect from your blog.

That’s why some marketers set up separate squeeze pages for each traffic source, so they can custom tailor it to their audience.

And where are they mentally when they hit your blog? Did they just discover they have a problem and they’re looking for solutions? Are they looking to be entertained more than informed? What are they looking for, and why are they there?

If you can, interview your readers. You might get them on Skype, send them a questionnaire, ask questions on your blog, etc.

Ask things like:

What are your biggest challenges in <your niche>? You’re looking for the pain points you can help solve.

What have you done to overcome these challenges? This will show you how determined they are.

How do you find the information you need? This tells you where and how they are looking

What content format do you prefer? Video, written, audio, etc.

You don’t have to interview a lot of people to find the answers. In fact, according to research experts you should see a pattern emerging after just 5 interviews in the same audience segment.

Your goal of course is to learn as much about your audience’s needs and desires as you can. It’s not always about building buyer personas – after all, not all of your readers will be 37-year-old college educated women with 2.4 kids and a $200,000 mortgage.

Once you have gone through this process you will have a customer avatar for your perfect customer and ALL your sales copy and content should be written with this person in mind at all times.

2: Get a Bird’s Eye View of Your Blog

Buzzstream put together a list of questions that will give you a good view of your content marketing strategy and help you identify your weak points.

You might go over this list of questions every 3-6 months and make sure you are still on track with your blog:

1. Who is your audience? <dog owners>

2. What are you offering them? <tips on dog training and care>

3. How will they find you? <through guest blog posts and social media>

4. Why will they care? <I give great tips they can use immediately>

5. How will they interact? <they will watch videos and read blog posts>

6. What will be their next step? <signing up for my dog training course>

7. Why do they share it? <it’s great info, entertaining and awesome dog photos, too

8. They might not share it if… <it’s too dry>

9. A solution for this is… <inject plenty of humor and personality>

3: Use Competitive Analysis To Find Your Audience

Finding your target audience can be difficult. But then again, who says you have to reinvent the wheel? Just find out what is working for your competitors, and you can often use the same sites and techniques to drive targeted traffic to your own site.

First, make a list of websites that are closest to yours in topic and intended audience. If you don’t know them, try searching Google using your top keywords. Or use this Google query (related: yourcompetitorwebsite.com)

Next, enter the competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use, total visits, traffic by countries, search traffic and more.

4: Use Competitive Analysis To Uncover Their Social Media Activity/Strategy

Use http://www.fanpagekarma.com and http://buzzsumo.com to find out:

What is their average engagement rate?
How often do they post?
When are they posting?
What types of posts are they posting?
And most importantly – what is their best performing content?

Discovering what’s working for others can shorten your own learning curve dramatically.

You can also use http://likealyzer.com to get metrics on likes, growth and engagement.

If you want to analyze their Twitter account, use https://www.twitonomy.com to find their average tweets per day, total retweets and favorites, as well as how many tweets contained hashtags, links, mentions and so forth.

To learn about their SEO performance, you can use https://seranking.com for backlink research and more.

5: A.P.P. Your Content!

Keep readers on your content longer by using this formula:

Agree: Begin with something your readers agree with. “These days politics are scary and unpredictable.”

Promise: Show them you have an answer, creating a contrast between what is and what could be. “But there is something you can do that will put your mind at ease and keep your politicians in line.”

Preview: Show them what will happen when they read your content. “In this blogpost, I’m going to reveal the 3 steps to easily making your elected representatives actually listen to you and act in your best interests.”

Try using these 5 “secrets” in your content marketing strategy and see what happens to your traffic, and more importantly, your conversions. I think you will be surprised 😊

I will cover more of these tips in another post, but for now, if you want to know more about converting your traffic into customers, I have a great guide for you that can give your traffic and conversions an enormous boost. And even better, it’s free 😊 To download your free copy just click here

OK, that’s it for this time. These are not the only ways to optimize your content, and I will give you some even more powerful tactics next time. Now go and put these tips into practice in your content marketing.

Winning Tactics For Increasing Conversions

Increasing conversions begins at home.

Many marketers believe that they have a traffic problem, but this is rarely the case. Traffic is everywhere! You can find free traffic via social media and forums or you can pay for traffic via advertising. However, if your visitors aren’t buying, then traffic isn’t going to help! You need to be able to convert your visitors into buyers and there are a few solid principles that you can follow to increase your chances of this.

By the way, if you want a handy resource to refer to about increasing your conversions I have a great free checklist that will become an incredibly useful tool for you, and you can get it here.

K.I.S.S. i.e. keep it simple

You need to ensure that people who reach your website are able to take immediate action, without being confused in the process. Guide them by the hand and show them exactly what you want them to do; don’t assume anything.

For example, if you are sending people to a landing or squeeze page, you want the incentive offer to be bold, upfront and centre and the opt-in form above the fold, so they don’t have to scroll down to see your opt-in form.

It is absolutely critical to make sure you’re using a powerful headline to grab their immediate attention, and are featuring benefits via bullet-point style so that the information is broken down, easy on the eye and simple to digest.

Here are some other things to bear in mind:

Make Visitors Do Less Work.

If you are sending visitors to a squeeze or landing page, it’s important that you only ask for the information that you absolutely need. The more information you ask for, the less likely they are to opt-in. People guard their personal details jealously and with good reason.

Keep it Simple (again)!

Bearing the previous point in mind, your opt-in form should only ask for their name and email address to minimise objection and increase your opt-in conversion rate. Remember that you can segment your lists later when your subscribers begin to open and respond to your various email campaigns, but to maximize opt-in rates, you need to keep it really simple.

It shouldn’t take your visitor more than a few seconds to fill in the required information, so they can subscribe to your list.

Minimize The Need For Too Much Navigation

Keep the page crisp and clean so that you don’t confuse visitors about what action they should take. A confused visitor will likely leave the page and may never return so you need to make it as straightforward as possible for them. Remove ALL unnecessary words and navigational options.

Spend more time on an awesome headline than on graphics because a compelling headline will capture their attention and convince them to continue reading every single word on your page until you have closed the deal. It really is that powerful and can persuade visitors into becoming buyers, and makes believers out of the sceptics. Simply put, less is more.

Copy What Is Working For Others

Become an avid study of successful landing and squeeze pages from competitors within your niche and save yourself time by designing your opt-in pages around what has proven to work. You really do not need to reinvent the wheel here and if you know a page is working for someone else, then it makes sense to use a similar formula in your offers.

Offer An Irresistible “Bribe”

You need to ensure that you are offering something of clear value that resonates with your target audience. Don’t try to be something to everyone on one squeeze page. Create different offers/pages for different types of potential customers. This way you can really start to segment your lists up front so that you’re really able to connect and communicate with specific customers via your email sequences which are tailored to their specific interests. This can have a massive effect on open rates and engagement as you are writing specifically to their wants/needs/desires/concerns.

OK, you have put all the above into action. Great, so what is next; how can you increase conversion rates even more?

Well, next, you need to understand the importance of a powerful USP and how it’ll set you apart from the competition. And believe me, it’s a game changer.

Do you know what an USP is?

Basically, it’s what will allow you to stand out from your competition so that you’re able to maximize sales and build a brand recognized for value.

Arguably, one of the most important elements of branding is to find your company’s Unique Selling Proposition, or USP.

Some people call this the Unique Selling Point. Either way, your brand needs to offer something that makes you different – something they don’t, can’t or won’t offer – to differentiate you from your competitors. What is it that makes you different or unique? Why should someone choose your company or products over your competitors? You really need to spend time figuring this out and then you need to integrate that USP into your sales copy as well as all other aspects of your sales funnel. It needs to be everywhere, in all aspects of your copy, blog posts etc. so people can see it and (hopefully) resonate with it.

Most likely, your product will already have a USP; your job is to identify what that is, and highlight it in your sales copy and marketing campaigns.

It all begins by evaluating your product objectively. Ask the following questions to help you find its USP:

How can it improve someone’s life?
How can it help your prospect?
What does it offer that other products fail to provide?
Is your product easier to use than the competitions?

Now, it goes without saying that before you even think about creating your USP, you need to know your target audience. Again, here are some questions to get you started:

What is most important to them?
What are they struggling with the most?
How can you truly connect to your target audience?
What is their greatest challenge?

The closer you know your audience, the easier it will be to develop a USP that means something to them. This process will enable you to create an ideal customer avatar; give them a name too! The more you know about this “person”, the better.

There are many different strategies that you can use to create a USP for your product. Direct marketing legend Dan Kennedy uses a specific question that he needs to answer to identify the USP and that question is, “Why should I choose to do business with you versus your competitor?” The very reason that you created a product in the first place could hold the key to defining your USP.

Think about how your product is different than others on the marketplace; how does it add more value? How does it address a question, concern or simplify a process, such as reducing a learning curve, saving your customers time or money?

Your USP will differentiate you from your competition; more than any other aspect of a marketing campaign ever will.

Follow these simple strategies and I can virtually guarantee that your conversions will increase. And this will result in more opt-ins so you will have a bigger list to market to and hopefully more sales and profit for you.

So, get it done! 😉

Marketing