Niche Marketing

Affiliate Marketing: Which Niche?

If you are just starting online, then one of the quickest ways to start making money is to get into affiliate marketing.

This business model doesn’t rely on you having your own products to sell, but rather you are promoting other people’s products and you get a commission for each sale made.

This way you can quickly send traffic to an affiliate offer and start making money.

Of course, the first thing you need to do is to decide on the niche that you are wanting to operate in.

The Best Way For Affiliate Marketers To Choose A Niche

When it comes to affiliate marketing, there are many ways for affiliate marketers to choose a niche. It’s important that you put some thought and research into your niche before you put your time and effort into it.

The first thing you should consider is choosing a niche that you feel passionate about.

With affiliate marketing it’s best to be writing and working in an area daily. If you don’t enjoy what you’re doing, chances are slim that you’ll stick to it for very long.

If you choose something that isn’t going to make you happy to wake up and work each morning, then you’re in a bad position before you even get started. Over time, if you don’t enjoy what you’re doing, you’ll get bored.

Eventually you may even feel depressed and hate what you’re doing. This is the exact opposite of what you want to experience in your work life. Make sure you have the ability to dig in to your niche forever.

Next, you need to look at the longevity of the niche. You’ll want to avoid something that’s considered a fad and will be obsolete before you start making any money.

With affiliate marketing, it will take some time to begin making substantial income, even though initial commissions can be seen right away.

Once you’ve built up a niche, you want to be able to keep it going for a long period of time. So, make sure your choice isn’t something that will be here today and gone tomorrow. You want your hard work to pay off long-term.

It’s also important to think about profitability. Is what you want to promote going to make money? After all, you’re turning to affiliate marketing to make a steady (and rising) income.

Do your homework and find out how many people will be interested in what you’re promoting.

You also need to consider promotion options. In your niche, what kinds of products can you promote? Can you promote a book that will sell in your niche? Can you promote tangible items or digital products?

A membership site related to your niche is also a possibility to consider. These are all things to think about as you’re choosing your niche before you put in a lot of time and energy.

When you choose a niche that interests you and has a wide variety of products that you can promote, you’ll have more success in the long run.

Now, once you’ve considered all the above and decided on a niche, there is another consideration to think about: do you decide to stay in a broad niche with a larger target audience or do you drill down into a sub-niche which will be narrower and have a smaller audience but thy will be much more targeted. There are pros and cons for both so let’s dive in…

Should Affiliate Marketers Choose A Broad Or Narrow Niche?

Whenever affiliates are just starting out, or questioning the direction they already took, they start wondering if a broad or narrow niche is the best way to go.

There’s actually no right or wrong answer, but you have to know how to tackle the two different strategies.

If you go with a broad niche, it means you have to have fantastic organization of the sub-niches. It’s very possible to do, but it will take time to rank well in the search engines for the broad spectrum of topics.

So, let’s say you decided to tackle the children’s toy niche. You could have a general toy site, but you’d still need to organize the content into things like toys based on age, gender, materials, brands, indoor versus outdoor, etc.

Or you could go with a narrow approach in your niche. This makes it really easy for you to rank quicker with an authority site.

For example, TopToysfor1YearOldGirls.com that was fully focused on toys for this age and gender would probably become an authority site rapidly for those searching for that topic.

Either way you choose – broad or narrow – you can work your way back over time. So, if you choose a broad niche, you can work over time to dig into the narrow levels and provide expertise there for your affiliate income.

If you choose a narrow niche, like the one listed above, you could branch out and create a bunch of narrow sites and then eventually link them to a main site.

For example, you could create a TopToysFor2YearOldGirls.com, 7-year olds, 13-year olds, etc. Once complete, you could then create a main “TopToysForGirls.com” site that linked them all together.

Don’t worry if you’ve started out the wrong way because eventually, your goal is to have complete domination in a niche. You have to look at this from a long-term perspective, not what will help you make the most amount of money in 30 days.

The great thing about both niches is that you can search for keywords that will help guide you in the type of content that you want to create.

Over time, you may want to move from free keyword tools to the paid versions that give you more information about the kind of edge you can expect to have over the competition if you rank well for them.

Pick whichever strategy you feel more comfortable with right now – broad or narrow – and then if you want to move into a new direction, you can do that without any problems down the road.

7 Tips For Choosing A Profitable Niche

There are thousands and thousands of niches out there and picking one to blog about can be overwhelming to a beginner.

Do you choose a niche you’re passionate about?
What if you’re passionate about minimalism? How will you sell anything?
How can I be sure my niche is profitable?

These are just some of the many questions that many beginners have. Choosing a niche is not rocket science. There are just a few simple criteria to meet and you’ll be able to spot a good niche within 15 minutes or so.

By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

It’s imperative that you pick a niche that’s profitable if you want your blog to make money. You can’t turn a donkey into a racehorse… and you can’t turn a losing niche into a winner.

1. Is There Money Being Made In Your Niche?

This is the first and most important point to consider. For example, if you’re planning to blog about model airplanes, your first step will be to do a Google search for your main keywords and see if there are other bloggers in the niche and if they’re selling/promoting products. If you see competition, that’s a good sign.

Secondly, you’ll need to check if there are products to sell in your niche. In this case, it may be model airplane sets, magazines, acrylic paints, etc. The more products you have to sell, the better – and the more variations the product has, the higher the chances it’s a profitable niche.

Thirdly, you should analyze if the products in the niche are actually selling well. There are several niches with products that don’t sell well. Visit Amazon.com and do a search for the popular products in your niche.

Look at the number of reviews and you’ll get an idea of the quantity of merchandise being sold, and you can ascertain the profitability and viability of the niche.

2. Do The Niche/Products Solve A Problem?

Generally, if the niche revolves around solving a pressing problem, you can bet that it will be profitable. The ‘make money online’ niche and sub-niches are highly profitable because millions of people have a NEED for more money in their life.

The ‘get your ex back’ niche is very popular because jilted lovers are in pain and will do anything to salve their broken heart.

The same applies to the health niche. In fact, the health niche is the most popular niche of the lot, because when one is in discomfort, they’ll willingly pay to end their pain/discomfort. Weight loss, migraines, back pain, teeth whitening, etc. are very profitable niches because people have problems that need solving.

3. Is The Niche A Sub-Niche Of A Bigger Market?

Ideally, you should pick a niche that’s a sub-niche of a huge market. For example, picking a niche such as ‘keto diet for weight loss’ will allow you to niche down and dominate the niche… and after that, you still have room to grow.

You can promote fitness programs such as yoga courses, resistance training programs, etc. The people who want to lose weight with keto will be interested in exercise too.

So, your blog has room to grow in future. A micro-niche might be easy to dominate but will not have potential for growth.

4. Pricing

The price of the products you’ll be promoting and selling will indicate potential profitability.

The higher the prices of the products in your niche, the more money you’ll make from sales and commissions.

Many people tend to be afraid of pricing products too high, but you don’t want to undervalue your products so don’t be afraid to experiment at different price points; you may be pleasantly surprised at the results.

5. Keyword Competition

When choosing a niche, it’s a good idea to do some keyword research and analyze the competition.

Using a keyword tool such as Ahrefs will give you an understanding of the lay of the land and whether you can beat the competitors.

If there are lots of keyword opportunities and the criteria mentioned in the earlier points are met, this could be a profitable niche.

If authority sites are dominating the search rankings, you might want to niche down further or just find another niche.

6. Trends

It would be a good idea to check on the trends of the niche. Some niches are flash in the pan trends that crash fast once the fad dies. Think Pokemon Go and fidget spinners. There was massive demand for a while… and now, it’s crickets.

Choose a niche that’s stable, evergreen and if possible, trending upwards.

Anything to do with wealth, health and attracting the opposite sex are good places to start as they are always popular and trending in the news, social media etc.

7. Can You Drive Traffic?

Last but not least, are you able to locate your target audience? This is very important because you’ll need to drive traffic to your blog. If you can’t find your audience or they don’t hang out online, you’ll have a major problem here.

Check if there are other websites, forums, Facebook groups, Pinterest boards, Instagram accounts, YouTube channels, etc. dedicated to your niche. These are all possible avenues for you to siphon traffic from in future.

Are there others advertising in your niche?

If you see other companies advertising for products in your niche, that’s a sign that you can reach an audience. Just pay attention to the longevity of the ad. Some ads are here today and gone tomorrow because the advertisers lost money. So, you’ll want to look for winning ads that stand the test of time.

These 7 criteria are easy enough to check for and will give you an excellent idea if the niche you’re looking at is worth getting into. Once you’ve determined the profitability of the niche, you’ll just need to get started and keep going. Don’t hesitate and brainstorm for too long. Action is the key to success.

“If you want to learn to swim, jump into the water.” – Bruce Lee

Niche Marketing: Become An Expert And Master Your Niche

Think you’re not ‘expert’ material? Think again…

When you’re an expert, you command respect in your niche. People listen to you, they pay attention to what you say and most of all they buy your products.

Being the expert in your own niche is like writing your own ticket to freedom.

Granted, you’re never going to become “The Expert” in a massive field such as weight loss.

But niche it down to “Weight loss for new mothers” or “Weight loss for brides-to-be” or Weight loss for video gamers,” and you can indeed become the expert in your niche.

I was reading Russell Brunson’s new book, “Expert Secrets,” and it starts out by giving some examples of just how easy it is to become an expert.

When Russell was in college, he tried internet marketing but failed. Then on spring break when he was bored out of his mind, he and a friend decided to build a potato gun.

The thing was, they didn’t know HOW to build a potato gun. It just sounded like fun. So, they started doing some research.

They discovered things like the correct barrel-to-chamber volume ratio, the right propellants to use, the correct pressure for the pipes, how NOT to blow themselves up and a whole lot more.

Armed with this information, they went to the store and bought their supplies. Then they spent the next few days building the gun, finding a place to shoot it and yes, shooting the gun itself.

They had a great time, and when Russell was in school the next week listening to the professor drone on, he thought about how he’d rather be shooting his potato gun. Then he wondered if there weren’t other people who would rather be shooting a potato gun as well.

Russell checked, and sure enough: the previous month there had been 18,000 searches for the term, ‘potato gun plans.’

Russell talked his friend into creating a DVD on how to source the items needed for building a potato gun, and how to build the gun itself.

Then he sold this DVD online. While he didn’t make a fortune, he did earn enough to get excited about online marketing and his new career was born.

Notice in the above scenario what Russell did to become an expert. He picked a topic he was interested in, researched it, experimented and did his own work, and then created a video.

Not exactly hard work, was it?

Russell gives a few more examples of people who became ‘experts’ in the same manner:

Jacob Hiller always wanted to dunk a basketball, but he was lousy at it. So he started doing research to discover techniques to improve his ability to jump. Every time he found a technique that worked, he made a video.

At first nobody was paying attention, but after awhile he had 100 followers, then 1,000 followers, and pretty soon he had 10,000 followers.

So he made a product and built a company that makes millions of dollars teaching people how to jump. Crazy, but true.

Jermaine Griggs had trouble reading sheet music, so learned to play piano by ear. Now he makes millions teaching others to do the same.

Liz Benny was an excellent social media manager, but it wasn’t until she began teaching others what she knew that she started making millions.

Robert G. Allen once said that he made millions doing real estate deals, but he made hundreds of millions of dollars teaching real estate.

Think of that – he made MILLIONS doing real estate deals, but he made HUNDREDS of millions teaching others what he learned.

Are you an expert at something that other people want to learn? Then as Russell says, you are just one funnel away from making millions.

But maybe you don’t have an expertise yet – that’s okay. As you can see from the above examples, every one of these folks learned to be an expert first and then built their business teaching others to do what they did.

Even Russell wasn’t born an internet marketing guru. He studied and practiced and worked to become what he is today.

And the same goes for me and every single expert making 7 figures on the internet.

One last thing – you might already be an expert, but you’ve got a voice inside your head saying, “Who am I to teach others? I’m nobody special.”

You are indeed special but you just don’t know it yet.

What you know comes easy to you because precisely because you’ve studied and practiced.

Yet to most people, what you know seems like something very difficult.

They need your help.

They WANT your help.

So ask yourself this question: Who are you to deny them the help they need and want?

Think about all the people you can help with your skill. By focusing not on the money you’ll earn, but instead focusing on helping others, you can build a 7-figure business you can feel great about.

And by the way, you can purchase Russell’s book, “Expert Secrets,” here.

How To Find A Niche Market

If you are a new online entrepreneur, picking the right niche can be the most intimidating part of the entire business model building process.

If you get this wrong you could be setting yourself up for a disaster where you don’t earn money, you don’t enjoy the work, and you waste an incredible amount of time putting effort into something that won’t pay off.

So it’s vital that you understand the correct elements of picking a niche that pairs passion and profits. There are very few marketers who come into this business without the goal of pursuing their passion.

But you hear so much stuff online about money that sometimes, it seems like passion takes a backseat so that you can focus on money and take the financial pressure off.

“Someday,” you think, “I’ll make enough money at this that I can then do something I love.”

Why wait?

You can start off on the right foot from the very beginning and not have to start all over again one day with a new niche and a new dream.

There are 4 steps to picking a profitable niche market and we’re going to go through them in this post.

Just to be honest; It does require some research, but have fun with this! Don’t do it all in one sitting – let your mind take time to savor the possibilities and engulf you in daydreaming about where all you might take these options.

Step 1 – Brainstorm Ideas

The best way to get started is to just do a quick and easy brainstorming session. Now is not the time to sort through and analyze your niches – just get them out of your head and jot them down randomly – we’ll weed out the ones that aren’t a good fit later.

Start by looking at niches you already know you like. For instance, you might like:

Playing video games
Gardening
Playing golf
Making your own jewelry
Cooking
Playing guitar…etc.

All of those are potential niches based on what you know you already enjoy doing. Forget about whether or not you’re an expert – just jot down current passions.

Next, consider what you’ve always wanted to learn but don’t know. For example:

You’ve always wanted to learn better photography
You’ve always wished you knew how to crochet
You find yourself drawn to the idea of living a sustainable lifestyle

All of those “I wish I knew” topics are potential niche markets for you.

Sometimes, you can build a profitable niche based on experiences that you’ve had in life, such as:

Surviving a troubled relationship
Enduring a major health crisis
Flipping a real estate property for a profit

Or, maybe you know someone else who is going through something – it doesn’t have to be directly related to you. For example,

Maybe your neighbor is dealing with infertility
You have a good friend who can’t figure out how to meet the right woman
A sibling of yours suffers from panic and anxiety attacks

As you can see, there are niche markets all around you. Once you start training yourself to look for them, you start to see a world full of possibilities.

Don’t worry about lacking expertise. Some of the best blogs and leaders are those who track their journey from the very beginning. Sometimes, for an audience, it can be intimidating learning from an expert.

It feels safer and more relaxed learning from someone who knows what you’re going through and who can empathize with you easily. Even if you’re not going through the exact same thing, understand why there’s no such thing as saturation…

People like learning from multiple sources! You have a unique style and personality from other leaders in that niche. When people learn and search for solutions, they typically look in several places, not just one.

Step 2 – Research Already Thriving Niches

Another way you can come up with profitable niche markets is to see what’s being talked about by the media and bought in the marketplaces. This is easy because the research has basically been done, it’s just waiting for you to discover it.

Magazine covers at the grocery store can show you a wealth of information. So for example – if you picked up the latest copy of Woman’s World (or even just glanced at the cover on the newsstand), you may see the following topics being covered:

Juicing for pain
Food for Alzheimer’s prevention
Inflammation and weight gain
Diabetes
Allergies
High blood pressure
End cravings while dieting
Anti aging tea
Stress relief
Body makeovers
Success tips

Those are a lot of niches that yes, are very narrow in some ways – such as food for Alzheimer’s – but it’s a sign that people are into the memory niche, and you can be, too. Instead of getting so specific as “juicing for pain” you could jot down “pain relief” as your niche.

News sites also provide a wonderful account of what’s being followed in the real world. Let’s take four of the top news and information sites and look at what we can find on there.

On FoxNews.com, in the health section, you may discover topics like marriage quality influencing heart disease, obesity and exercise. Under the lifestyle section, you learn about hidden costs when buying a home, the key to online successful dating, and favorite vegetarian meals for celebrities.

On CNN.com, you could learn about bitcoin as a currency, comfort food weight loss, and diabetes and dental health. You can separate these combined topics or keep them combined if you want.

On DrudgeReport.com, you might see a news story about riots or bioterror and start thinking about the prepper niche. There’s a story about electronics like tablets selling more than toys for kids. You also see a story about the price of electricity rising, so a niche about saving money or becoming self sufficient might be an idea.

On HuffingtonPost.com, you may see stories about retiring abroad, the key to creativity, in-office workouts, remembering dreams, habits of mentally healthy people, etc.

Online marketplaces can give you some insight into what sells well with consumers. You can look at top sellers at ClickBank.com, JVZoo.com, and Amazon.com to pinpoint some possible niches.

Let’s look at them one by one.

ClickBank’s marketplace shows some of the top niches as:

Fat loss
Woodworking
Men’s dating
Make money online
Potty training
Numerology

JVZoo.com’s marketplace shows some of the following topics selling well:

Social media mastery
Kindle publishing

Amazon.com is a great place to research both tangible and digital niche markets. You can go to amazon.com/bestsellers and look through each category to see what’s selling.

You can also look at hot new releases, top rated, movers and shakers and most wished for. These lists are updated hourly, so they’re as current as you can get, which will serve you well.

Click on a category and you can drill down further. Click on Books, for example and you can look in self-help. You can see that people want to know about:

Being an introvert
Marriage help
Success tips
Nutrition
Spirituality

After you do a quick brainstorm and some fundamental research, you might have a very healthy, long list or a short one of about 5 niche markets you could possibly get into.

Next, it’s time to cut down your list even more. Don’t be hesitant about removing niches. They’re always there if you ever want to branch out and add another income stream, but you have to start somewhere with one niche, so avoid combining them just because you don’t want to give one up – keep in mind that it’s only temporary.

Step 3 – Discard Niches That Don’t Interest You

As you can see, picking a good niche isn’t something you do in 10 minutes in a flash. It’s a process that you give time to if you’re serious about building a highly profitable business because it’s going to require dedication by you.

Let’s look at some reasons who you would want to weed out a niche. Go through each niche idea you have and see if any of these reasons exist.

You can’t commit to writing, talking and leading the niche day after day. Many newbies hear instructions about keyword volume and price points of available products to promote, so they pick a random niche they personally have zero interest in.

Imagine you’re a man who loves golfing, but you pick the crochet niche because some guru pointed out something about keyword volume and product availability. It happens – and the poor golf lover not only doesn’t know about crocheting, but he can’t imagine writing about it every day. This is a recipe for failure.

Another reason is that there’s not enough monetization opportunity.

You want to investigate this because you may find a niche that you are highly passionate about, but if there is no way to make money from it, then it should be dropped.

Ideally, you’ll pick a niche that provides both tangible and digital items you can promote (or create).

Examples of this are:

Weight loss – not only can you promote diet and exercise digital plans, but also food and weight scales, workout equipment, supplements and more.
Stress relief – not only can you promote digital eBooks on how to combat stress, but you can sell products like aromatherapy machines and home spa products.

One more reason why you may want to cut a niche is if it’s overly trendy. Sometimes something is such a fad that it’s a waste of time trying to build an entire business around it.

It’s much better to have an evergreen topic, like stress, than it is to build a whole site around a trend, like rubber band bracelets. That doesn’t mean you can’t create a page somewhere online to profit from trendy topics , but reserve your major efforts for topics that are going to last.

If it’s too broad, you can either eliminate it or narrow it down and see what all you can come up with for it. For example, just tackling the “diet niche” can be overwhelming.

But you might want to build a site about:

Dieting over 40
Dieting post pregnancy
Dieting for diabetics…etc.

Once you whittle down the niches and feel confident that you could write about or lead in this topic for the long-term and that it can easily be monetized with products, you’ll need to make a firm commitment to one (if you’re left with more than one).

Step 4 – Compare What’s Left Over

This is where some of the traditional guru advice comes in handy. There will be times when your passion for two topics is equal and both provide great opportunities for profits.

That’s when you turn to things like keyword search volume so that you can see how prevalent the topic is online. You want to use keyword tools to see what words and phrases people are using to find information in that niche, and how high the volume is.

You might be asking yourself, “What number am I looking for?” There is no set number. You can make a good income from volumes of 1,000 or 10,000. Should you go with a niche where there’s only 10 searches per month?

Probably not. You want to look at typical conversion rates – anywhere from 3-30% – and compare that to the price of what you’ll be selling.

So if you were promoting an average of $100 items on your site, where you earned 50% of the sale (or $50), and you saw a search volume of about 1,000 for a good keyword phrase, then even at a low 3% rate, you could expect 30 sales per month @ $50 commission, which totals $1,500.

Is that a sure thing? Of course not! You have to have everything in place for proper conversion. Online businesses aren’t a “build it and they will buy” scenario.

Reviews on Amazon can provide some insight into whether or not it’s a hot niche. It’s not just the bestseller’s list. You can look at products and tell to some degree. For example, if you start clicking on categories in Amazon, you might see something typical like coffeemakers with hundreds or thousands of reviews.

But keep clicking around and you might stumble on a niche that you didn’t realize was that popular. Click through on “chef tools” and you’ll see a comfort mat that has almost 1,000 reviews and sells for almost $60.

So that might be a niche for you, if you like cooking – not the mat, but maybe “comfort in the kitchen – for people who love the art of cooking” and everything you promote could be digital products about cooking (including ones you create) and tangible items that make things easier.

Available domains will be a factor in your decision, but please take time to play around with synonyms and phrases before you simply cross a niche off because your first domain idea is already taken.

For example, let’s say your niche will be diet for diabetics. Look for other words for diet, such as food, nutrition, diet plans, eating, meals, etc. Diabetics can be used as diabetes, too.

So you begin mixing and matching. You might try:

DietForDiabetics.com – available at auction for over $1k
FoodForDiabetics.com – taken
NutritionForDiabetics.com – available at auction for over $3k
EatingForDiabetics.com – available at the regular price
DietPlansForDiabetics.com – taken
MealsForDiabetics.com – taken

Then go through and switch diabetics to diabetes and see what you get there. Or switch words around:

DiabeticDiets.com
DiabeticNutrition.com
DiabeticFood.com
DiabeticEating.com
DiabeticDietPlans.com
DiabeticMeals.com …etc.

Do as much as you can to see what’s available and then if necessary, wait a day or two to see if any other possibilities pop into your head, such as:

DiabeticFoodHelp.com
DiabetesAndNutrition.com
DiabeticMealPlanner.com … and so on

If more than one of your niches meets all of the above criteria, then what do you do?

You ask yourself, “Which audience do I want to serve?”

That’s what online success is all about – rolling up your sleeves and being ready to help people – whether they’re looking for diet help, relationship tips, golf advice or health insight – they need solutions, and they’re relying on someone who cares to help them find it.

This simple requirement – where you feel empathy for your target audience and truly want to solve their problems – is where you develop a loyal fan base who will convert at the upper limit of typical conversion rates for you, instead of the bare minimum.

Remember that if you’re in a rush, you can easily choose the wrong niche, spend weeks or months trying to grow it, and still fail because it wasn’t right for you. It might be right for someone else – and this is why some people hit it big in a niche and others try it and see zero success.

Another thing you might want to do, if you’re still undecided, is spend some time looking at your competition. But only do this if you are the type who won’t succumb to intimidation, thinking, “Oh there’s already someone much better than me out there.”

Always keep in mind that people want choices. That person you’re admiring might be a great joint venture partner for you one day. But your style and voice will be unique to you, and his or her non-audience will be thrilled to find your voice out on the Internet waiting to guide them.

Plus, think about how you yourself learn. When you want to learn online marketing, do you only listen to just one person? Or do you visit a few blogs, read a few people’s responses on forums, and follow different people on social networks who inspire and educate you?

Don’t beat yourself up if you don’t pick the right niche the very first time. Even with the best research and intentions, sometimes we get into a niche and just don’t feel it’s right for us.

If this starts happening, make a decision to cut your losses and try again. Remember what it was that you didn’t like about that niche and look for the opposite in your next one.

You have to maintain a fine balance between abandoning niches at the drop of a hat just because you’re not making instant riches overnight, and wasting too much time chained to a niche that just isn’t going to work for you.

Your next step is to build a blog. As a newbie, this is one of the easiest platforms to create and rank in search engines, and it’s the perfect place to let your target audience get to know you as their new niche leader.

If you want to start building a blog the right way, take a look at this amazing training that shows you how to build a blog the right way and how to build a list and monetize it. It is called Rapid Blogging Blueprint and consists of a training manual and over 3 hours of over-the-shoulder training and you can find out more here: warr.ws/RBB

Niche Marketing Strategy: Go Large!

There is a ton of marketing advice online about niching things down until you get to a small, fanatical group of people who will buy anything and everything in that niche.

And this is great advice – I offer it myself and follow it all the time.

But… you know how I like to be contrary. Sort of like, if everyone is selling stock, I’m buying. If they’re buying, I’m selling.

And if they’re niching things down to the ridiculous, I try going after HUGE niches that have a TON of people in them.

For example,… how many people like to eat good food? Or see movies? Or drive cars? LOTS of people.

So I got to thinking… what if you made an offer that appealed to a ton of people?

For example, how to take vacations for free.

This isn’t anything sketchy – it really is possible to take free vacations. In fact, there are several different methods of doing it.

So, I advertise this free offer: “How to take vacations for free.”

And then I bill myself to my new subscribers (using a pen name) as the guy that will hook them up with really great free stuff, like the free vacations info.

In fact, if they liked that one, they will LOVE what I have coming up, so watch your email…you get the idea.

Then I send them free offers.

For example, a free report or video on how to get all the dates they want.

They opt-in to a new list to get that report or video, and now I have a targeted list of people who want dating info.

Or I offer a freebie on how to save tons of money on groceries, or how to make more money, or how to lose weight, or whatever.

Generally, every offer I make is going to be directly tied into an affiliate product such as a Clickbank product.

They get the free report or video, and at the end of it I make a soft sell for the Clickbank product.

I also offer a free bonus if they buy the product. All they have to do is email me their Clickbank receipt, and I send the bonus. This way I can also separate my buyers from my prospects.

As I get these segmented lists, I continue to send them free offers that lead to paid offers.

And I make bank, all because I start out attracting as many people as possible and then segmented them down by interest.

Now then, you might be wondering how this is better than simply targeting a small niche in the first place.

Frankly, I don’t know if it’s better, but it is different, and it does work. And it allows me to build several lists simultaneously from the same main traffic source.

One person can be on several of my segmented lists, after all. For example, they’re interested in vacations, dating and dieting – three different lists, three opportunities to sell them products.

Using this method, it’s very easy to build a large list quickly. And if I want to immediately profit, I offer a one-time offer after they get the initial freebie.

The real payoff is when I start segmenting into smaller, more targeted lists.

And of course, it’s nice to have (for example) 10 lists in 10 different niches, because now I have 10 different profit centers, all coming from the same initial source.

The key is to bill yourself as the go-to person for great free stuff, and then be that person. When you offer a free video or report or whatever, it’s got to be chock full of dynamite info they can use immediately.

Tell them what to do, for example, but not how to do it. The “how to” is in the paid product.

Or tell them the difficult method to accomplish something, and then offer the easy method as a paid product.

And you don’t have to create any products yourself – just use the ones on Clickbank. But you might be creating short free reports or videos, which of course you can always outsource.

However, it is always worth making the effort to create your own products too and then you can have affiliates promoting YOUR stuff!!

Fortunately, it isn’t too difficult to add a product to Clickbank once you have created it, but you don’t have to work it all out for yourself. Just pick up the Clickbank Superstar course and it will guide you step-by-step in the setup process on Clickbank. Cool, eh?

You can take a look at Clickbank Superstar here: warr.us/CBStar

One last shortcut: A lot of affiliate offers will start out with a free report or video. Make a deal with the product owner to get that report or video in the hands of your readers yourself. That way you’re using their freebie to segment your list, and the affiliate product owner is still making sales.

There might be a life lesson in this – when others are all doing the same thing, think about how you might do the opposite. Sometimes it can really pay off in a big way.

So, just do what McDonald’s do and “Go Large” and you may just be surprised at the results!