Selling A High Ticket Product

The Benefits Of Selling A High Ticket Product

If you’re an Internet Marketer who has an online business, you should always be looking ahead to the end goal i.e. have a long term vision for your business. If you are like most businesses, the majority of your costs are going to be on your “front-end” offers that you are using to attract new customers, so the majority of your profits are going to come from “back-end” products and ideally these should be “high-ticket” products. This is the single most effective way to scale your business and is also a fantastic way to build your own brand and reputation as a premium seller.

So What Is A High-Ticket Product?

Well, the answer is simple really: it is a product or service that you’re going to charge a lot of money for. There’s no strict definition of where a high ticket price should begin as this is largely determined by your niche and the market you are selling to, but the minimum is probably at least $97 and this can easily rise to $2,000, $10,000, $20,000 all depending on the nature of the item, the marketplace and your own status. This is why branding is also critical in allowing you to position yourself as a premium seller/brand.

Why High Ticket Is The Key To A Long Term Scalable Business

The obvious advantage of a high ticket item is that you are able to generate a lot more profit from far fewer sales. Rather than earning $17-27 for an ebook, you might now earn enough to live on for a week, month or even a year by selling this one, high-quality, exclusive product.

At the same time, high ticket items help you with your positioning and authority status; they make you appear more important and they will help you to strengthen your brand. Think about this; when you price your information product or service, you are simultaneously valuing yourself and other peoples perception of you! If you are willing to sell your time for $10 an hour, then people may well think you’re small time and a low-end seller and it can be difficult to remove this perception.

Because of this, it is critical to try to move your new customers up your value ladder and offer them high-ticket offers as soon as you can, because even if they don’t take you up on the offer immediately, it cements in their mind that you have high-end, quality information available when they are ready for it. And all this establishes authority and expert status which will allow you to charge premium prices on front-end offers in the future. Think about that: if you’re charging $1,000 for a front-end product, then you must be the real deal.

There are other benefits too. One is that having fewer customers means that you will have less customer support issues, fewer emails to answer and fewer complaints. Another is that high-ticket customers actually tend to be the best type of customers who have the fewer complaints in the first place as they are willing to pay a premium for the information that they require; it’s all about the mindset!

And when you get to this situation, you can now start selling a product that you really believe in and that really delivers quality and value. At the same time, you can care for each of your customers and give them the time and attention they deserve.

How Do You Get Started?

The problem here is that a lot of people don’t have the confidence and knowledge that is worth a high-ticket asking price and so they’re too shy to start asking for that much money.

This is definitely not the case. There are plenty of things you can sell that will be worth $2,000 and more; the key is just to understand why people are willing to pay that kind of money and to find something unique and worthwhile that you are able to bring to the table.

Remember, if you are going to be selling high-ticket items, it goes without saying that whatever you’re creating and selling should be the very highest quality you can produce. And this also applies to your marketing. Targeting the right people with your premium offers not only results in sales but it will also ensure that you don’t get people asking for refunds or bad-mouthing your product as they are premium buyers and a valuable commodity to have in your business.

Your aim is to get as many positive testimonials as you can; NEVER underestimate the power of social proof! Not only will this help you sell more copies but it will also give you the confidence in your product and your abilities to produce premium high-ticket offers in the future. It is a great feeling to know that what you are selling is definitely worth the money you’re charging, and that it is having a positive impact in your customers lives.

So what are you waiting for? Get cracking and start creating your high-ticket offers today and become a premium seller in your niche. If you aren’t sure where to get started I have created a short report that can help you on your way. If you would like a copy just click on the image below and I will get a copy to you immediately so you can start to reap the benefits of adding a high-ticket line of offers in your business.