success
Writing Persuasive Copy for Your Landing Page
Being able to write persuasive copy for a landing page is one of the most important skills you can develop as a digital marketer. And this applies whether you’re planning on selling a digital information product, or you plan to become an affiliate marketer.
The whole purpose of the copy on this page is to demonstrate why your product is good value and the key features that should make your potential buyers excited. You want to take them from being unaware of your product to becoming paying customers; this is commonly known as ‘converting’. It’s probably the single biggest factor that will have a direct influence on your number of sales and therefore your revenue, turnover and profit.
What is the key to writing copy that converts?
The Journey
Taking a prospect who has never have heard of your product and persuading them to buy it is a key part of most sales copy. There is a structure that many copywriters follow and this is called AIDA which stands for ‘Awareness, Interest, Desire, Action’. This sequence acknowledges that people don’t know anything about the product at first but that they will eventually end up happy to buy it.
The big question is; how do you move them through these steps? The first challenge is actually getting noticed in the first place! After all, most people on the web are there because they’re doing something important. Most people nowadays are in a constant rush, have work to do and certainly don’t want to spend their valuable time reading sales pitches that just want their cash. As a writer, your job is to change their mind and to make them actually want to keep reading.
One way to do this is to use a narrative structure i.e. tell a story about your product or service that will encourage them to keep reading. If you have a personal story that resonates with your audience you can include this too. This works well because we are naturally inclined to want to read stories and we find it very hard to end a story early. Stories are highly relatable and always interesting.
The Value Proposition
You will also need to focus on your value proposition. A value proposition is a key selling point of your product and beyond that, it is what your product does for someone and how it changes their lives. Does your product help people by making them richer? Does it improve their physical shape so that they’re stronger, healthier and happier? You also need a Unique Selling Proposition (USP) which will demonstrate why your product is different to the others and why it will work for them. Focus on the ‘dream’ that will sell your product in your pitch.
How to use articles and free reports to build your list
Well, this is the the final post in this list building series. I hope you have enjoyed these posts and learned a lot about building and maintaining your first email list. In this post you will learn how to use articles and free reports to build your list.
Getting new customers for your business should be your number one priority. It is every bit as important as providing a high quality product or service and this should go hand in hand with providing the best customer service you can, because happy customers are repeat customers.
Email marketing is a very low cost strategy that is proven to be very effective when used properly. Your email list gives you the chance to communicate information about your business, products and services to your subscribers on a regular basis. It can also be used to market new products and ideas and to provide excellent customer service.
As stated in a previous post, once your website visitors subscribe to your list they basically have given their consent for you to send them information, promotional materials and also to follow up with them after they make a purchase. It is essential when using email marketing that you present your promotional items in a way that grabs the attention of your subscribers and keeps them wanting more.
One of the best ways to do this is to provide fun, entertaining and high quality informational articles. Well written articles packed with useful information will help you to build your list and keep your subscribers on your list for longer.
Many entrepreneurs already understand the importance of using articles to increase traffic, attract new customers and for search engine optimization. Well written articles will not only provide the information people are looking for, but it will also help them find you.
Whenever you write and post an article online, whether that be on your website or blog, or submitting it to an article directory such as Ezinearticles.com, it will be indexed by the search engines. Then when people go online to search for information related to the topic of your article you will have a much better chance of being found and thus attracting their attention.
The real magic of using articles in this way is to use them to provide a link back to your optin form via the signature block. Use this for every article you publish or submit online. The signature box is simply a short note at the end of your article that may include some basic information about you (the author), your business and a link back to your website/blog where they can find more information.
A tried and tested way of improving the results you receive from every article you publish is to offer readers a free report containing more information on the topic to anyone who clicks the link and subscribes to your email list.
If you have ever subscribed to an email list in exchange for a free report or short course then you have seen this technique in action and you know first-hand that it works!
When you start building your first email list it’s important to remain focused on your main objectives. There is a lot to learn and the process may take some time, so do your research, learn everything you can and you will have no problem getting the results you desire.
Now go out there and build your list. You won’t regret it…
Keep your subscribers engaged and coming back for more
In this lesson let’s discuss how to keep your subscribers interested, engaged and coming back for more.
When your business provides a great product or service that satisfies customers, it increases the chance that they will end up becoming a repeat customer and buy from you again. And they may also recommend you to other people and that could generate more business for you and your site.
This alone can drive more traffic to your site, where you can persuade them to subscribe to your list. Then you can send them a series of emails including newsletters, site updates, special offers etc.
The benefit of using email as your marketing platform is that you can reduce the high costs of other types of advertising. After all, email is cheap (or even free if self hosted) and if you can manage to make your own promotional advertisements, you can also save money there too.
If your list is full of interested subscribers you can be pretty sure that your emails are being received, viewed and read by your subscribers and not simply being deleted, because they have signed up to your list and consented to receive it.
This is a great way to keep reminding them about your business, products and services as well as any promotions and special offers you may have. There is also the possibility that they may be forwarded to their friends or colleagues who may in turn become potential customers for your business.
And don’t worry too much about unsubscribes; they happen and are a part of any business. Just make sure that your subscribers are satisfied with the information you provide and this will keep them interested in receiving your email.
Here are few tips to keep your list interested and engaged:
- Make it easy to opt-in. Provide easy instructions for them to follow and don’t ask for too much information up front; an email address is fine. Make sure you reinforce all of the benefits that they will get out of their subscription.
- Make your emails interesting and entertaining. Find out what people are interested in, and this way you can send them information that you know they will be excited to receive. This means that they will look forward to your emails. For example, if you are selling dance wear, let them know what is new and trending in the dance world.
- If you want to build a profitable mailing list, you need to offer something to your subscribers that they really want. Quality content is very important. Be sure that the information you’re sending your readers provides value and helps them.
- Write informative and engaging content. If your subscribers enjoy reading your email, they will be much more likely to click on your links to find out more. This results in more traffic to your website and ultimately more sales for your business.
- If you’re not a great writer, don’t worry as there are many professional and experienced writers that can be hired for a small fee. They will know what they’re doing and they can create content for you but it is important that you communicate well and tell them exactly what you want.
In the final post we will be discussing how to use articles and free reports to build your list.
Quick tips to build your opt-in list the right way
It’s time for the third post in the list building tutorial. Today we are going to go over some quick tips that you can use to build your optin list the right way.
As we have discussed before, an optin list is one the best, most effective ways that you can build your business and increase your profits. It can mean the difference between just staying in business and having a successful and profitable business.
As you now know, an optin list basically is just a list or a database of names and email addresses of people who have visited or made a purchase through your website. This “golden” list will allow you to send updates, emails or promotions to those who are subscribed.
Building a list can definitely work to your benefit. It helps you stay in contact and build a good relationship with your subscribers, which can lead to more sales for your business.
Here are some quick tips you can use to build your optin list:
– You should put a ‘subscribe link’ or ‘subscribe box’ on your web site. It is advisable to put it on all your pages. Then make sure that it is strategically positioned, meaning it has to be easily located by the visitors. The upper right hand corner of the page would be a good position.
– Promote your website and promote it even more to make give it more exposure and to get more subscribers.
– Come up with contests or give away freebies and goodies that will require visitors to give out their email address to be able to join.
– Give out information, articles and updates to your subscribers with your links in it. Make sure the information is timely and relevant to your business.
– Offer free courses to your visitors. This will help build your list and maintain a good relationship with your subscribers.
– Do some networking. Join some forums or groups and build relationships with the people there. Social media sites like Facebook, Google+ and LinkedIn make this so easy and it’s a good way to add more contacts to your list.
Don’t send bulk email to people who haven’t subscribed to your list. This is spam! Always get permission from people before you add them to your list, or you could ruin your reputation.
Don’t flood your subscribers with information that doesn’t pertain to the reason they subscribed to your list. They will only get annoyed and unsubscribe. You worked hard to get them on your list, so treat them right and keep them there.
As your list grows, make sure that you maintain it well. Keep in contact with your subscribers. Send them updates. Give out special offers, helpful tips and little gifts to let them know you appreciate them.
There are many benefits of having a large list of subscribers. They can keep you in business, help you grow and you will definitely enjoy the profits when they come in.
That’s it for today’s post. In the next post, we will be talking about how to keep your subscribers interested, engaged and coming back for more.
Using the power of video in your marketing reviews
Many people new to online marketing are attracted to affiliate marketing as they enjoy the behind-the-scenes direction of connecting buyers and sellers and making a commission off of that process.
But you eventually need to increase your expert status (even if you don’t have a product of your own) and doing this will convert visitors to your site into buyers more easily. And one way to do this is to use video.
Video isn’t hard to create. You can start off with an iPhone or a mini video camera to capture the video. And getting it live online is as easy as creating a free account on YouTube and then clicking the upload and file selection buttons.
Typically, you won’t even need to do any editing or fancy formatting to your product reviews, but as you get better you will be able to deliver a more polished and professional compilation. You basically want to put out the best video that you can, and here are some tips to help you do that:
1. Look directly into the camera.
You want to be speaking directly to the viewer. You want them to feel like you’re right across the table from them having a friendly conversation. Consumers need to feel like a product is being chosen for them specifically.
2. Have good lighting in the room when you create a video.
You don’t want to be recording in a dark or poorly lit room. Natural sunlight is perfect, so if you can open the curtains and let the sun shine it, it will work wonderfully.
3. Speak up.
Your viewers need to hear you! Also try to minimize any background noise. You can either make sure the house is quiet, or use a noise canceling microphone so that you keep background noises to a minimum. If there is noise you can use a free piece of software called Audacity to clean up and remove any background noise.
4. Try not to speak in a monotone voice.
There’s nothing worse than listening a boring speaker try to make someone enthusiastic about buying their product recommendation. On the other hand, there’s no need to sound like one of those loud used car dealership commercials, either. Just be yourself.
5. Don’t read off a script.
Some people make the mistake of trying to read their product review on camera. Unless you have years of experience that allow you to achieve this flawlessly like a newsreader, don’t try it but do have your thoughts organized. Why not create a few bullet points to help jog your memory and keep you on track. You don’t want to lose focus and sit there for 30-60 seconds saying, “Um, where was I? What did I want to tell you about next? Oh yeah…” That looks unprofessional and people will click out because they don’t want to wait for you to finish. Now, you can edit this out if you have video editing software such as Camtasia but this is expensive, so the best approach is to be organised in advance and get it right first time.
Add the video reviews to your blog and YouTube channel to maximise visibility and see your affiliate commissions increase.