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ĂŔĔ ŶŐÚ ŚĔŤŤĨŃĞ ŤĤĔ ŔĨĞĤŤ ĞŐĂĹŚ ŦŐŔ ŶŐÚŔŚĔĹŦ?

There is a lot more to goal setting than just picking a goal and moving forward. While that is important, it’s also important to ensure that you are setting the right goals at the right time so that you can truly be successful. In order to ensure that you are setting the right goals for yourself, answer the following questions:

Arє чσu sєttíng spєcífíc αnd rєαlístíc gσαls?

It takes a little research to ensure that a goal is realistic. If you’re not sure if something is actually achievable then you’ve not done enough research. Once you’ve set a goal that is indeed realistic, then you need to be specific enough in your description of it so that it’s also easy to take the goal, and work backwards to create a schedule of actions needed to succeed.

Arє чσur gσαls multífαcєtєd?

Focusing on only one part of your life is a bad idea. People live multifaceted lives and need to make goals for all areas of their lives in order to feel successful. If you have a wonderful business and career but your personal life suffers, then no matter how successful you are, you will not feel successful. Something will always feel as if it’s missing from your life if your goals aren’t inclusive. Therefore, make sure your goals include something from each aspect of your life.

Is чσur schєdulíng rєαlístíc tσ íncrєαsє chαncєs σf succєss?

Once you create the schedule for yourself to reach each goal that you’ve set, you need to truly consider how representative it is of reality. Say your goal is to be healthy and reduce your cholesterol by 10 percent in six months. But, you haven’t set aside the time needed to exercise and eat right. If you don’t schedule in the time needed, you won’t succeed because something will always be in your way taking time away from you. It will be very frustrating to practice your schedule because it doesn’t represent reality.

For instance, if you are going to exercise 30 minutes per day, setting aside only 30 minutes isn’t going to be realistic. You’ll probably need to set aside an hour to account for getting ready as well as cooling down or getting cleaned up to go back to work.

Arє чσu lєαrníng frσm fαílurє?

Many times when setting goals and schedules, instead of learning from failure, people give up. Using the example above, once you implement your schedule to reach the goals that you have set, when you notice there are things you’ve forgotten to take into account, don’t give up. Learn from the failure and change the schedule to be more realistic.

You might find that in practice you have to rewrite all your goals and your schedule, but this is perfectly acceptable. Many people believe failure is something negative, but the truth is, if you don’t fail sometimes you’re not going to learn much and it’s likely your goals are too easy.

Ayє чσur gσαls trulч чσur wαnts αnd nєєds σr sσmєσnє єlsє’s?

A lot of people set goals that represent what someone else wants instead of what they want. This can really cause a lot of bad feelings and resentment which can derail the best laid plans. As you set your goals for your life, ask yourself if they’re really what you want for yourself or what someone else wants for you. Ask yourself if you’re okay with any goal you make being for someone else before you embark on your journey.

It’s okay to do things because of someone else, but it’s important that you are honest about that and make some goals for yourself too that don’t involve anyone else’s needs or wants.

Arє чσu mєαsuríng чσur prσgrєss?

Schedules are very important to the success of reaching any goal in life. To do lists pale in comparison to a well laid out calendar of tasks and activities that get you from point “A” to point “B”. Ensure that you look at your schedule every morning and every night and note when you succeed on sticking to your schedule and where you don’t. Noticing a pattern of activity can be helpful in fixing a poorly written schedule as well as staying realistic about whether or not you’re sticking to the plan.

Arє чσur gσαls fσcusєd pσsítívєlч?

When writing a goal it’s important to write them in a positive way, or at least a way that feels positive to you. In the quest to improve your life, try writing down a goal and then changing the words to sound more positive to see if it isn’t more motivating. For instance, “losing weight” seems like a good goal, but for some people it might signify deprivation. So instead, the person might frame the goal as “improving my BMI by 10 points” or “improving my cholesterol by 10 percent.”

Arє чσu wσrkíng σn tσσ mαnч gσαls αt σncє?

Just as setting too few goals can be a problem, so can setting too many. Everyone has a personal life and a career life and points in between. If you have set goals in too many areas of life at once, you might tire yourself out and get overwhelmed. Instead pick one personal goal, and one other type of goal to focus on until you reach them, and then you can add more goals as time goes on. You don’t need to do everything today. Slow and steady wins the race is a good motto to hang on to.

Setting the right goals for yourself takes some thought and consideration. Don’t try to set all your goals in one day – instead, set some goals in different stages and in different areas of your life and give a lot of thought to why you’re making the goal in the first place.

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5 Reasons Your Online Business Needs Social Media

Marketing online continues to evolve and grow and these days social media takes a front seat in most online marketing strategies as supports the growth of business. The reasons to use social platforms to engage and reach customers are plentiful; here are 5 of the main ones.

1: Rєαch

Why do social media managers spend countless hours planning, posting, testing, and perfecting their social media presence online?

  • There are 3 billion active Internet users and 2.1 billion of them have social media accounts.
  • YouTube has more than 1 billion users, more than a 1/3 of all web users. Each and every day web visitors view hundreds of millions of hours on YouTube that generate billions of views.
  • Facebook has nearly 1.4 billion users, that’s 47% of all Internet users. 4.5 billion Likes are generated daily and nearly 75% of Facebook’s revenue comes from mobile advertising. 936 million Facebook users login in at least once daily and 52% of marketers found a customer on Facebook in 2013.
  • Twitter has 316 million monthly active users that 500 million tweets each day
  • Google+ has 363 million users that hit the +1 button on 5 billion times per day
  • Pinterest has 100 million users, 85% of which are women. 47% of Pinterest users purchase a product based on pins, with the average sale being $58.95. 67% of pinned content is from a business site and 82% of Pinterest users would rather follow a brand than a celebrity.

Impressed yet?

These stats are just one reason to use social media to market your business that really illustrate the reach that social media can have on your business, be it online and brick and mortar. Here are 4 more reasons to make social media a part of your marketing plan.

2: вuíldíng rєlαtíσnshíps

Social media allows you to reach people at a more personal level. Many social media marketing experts explain that social media is about relationships building, that as a side effect brings about conversions for calls to action. When you connect with people and they connect with you, they are more likely to follow your brand and all it has to offer.

3: Shσwcαsíng чσur вєst cσntєnt

Social media allows you to show off your best content, and highlight all your brand has to offer. Whether you use text, images, video, or all of the above, you can tailor your campaign to present and impress your target audience with the very best content, products, and services that your brand has to offer. Tailoring your campaign through social media allows you to meet many objectives, including, building brand reputation, customer engagement, a better customer experience through valuable information and any other goals that meet your marketing needs.

4: Stєαdч αnd rєlíαвlє trαffíc

Who isn’t sick of fighting for organic traffic when Google keeps wiping sites off their SERPS with one after another of their ongoing updates? Social media can bring a steady, long term, reliable and ongoing stream of traffic to your sites and blogs, without having to worry that some entity will come along and wipe you out.

5: Cσntrσl

One of the greatest benefits of social media is that you have full control of what is presented about your company, brand, and website to your target audience. You can tailor your marketing plan to meet specific goals and not leave anything to chance. The multitude of tracking, and testing tools available, such as, Klout, SumAll, BuzzSumo, and TweetReach, just to name a few allow you to enhance and tweak your campaigns as needed to constantly improve your efforts to boost conversions.

Bσttσm línє

There is no better time than now to take advantage of all social media has to offer. If you have an online business and do not have a social media presence then you are behind the times, it’s really as simple as that.

There are many expert guides online to get you started, and educating yourself on the intricate process that is social media marketing is critical to your overall success.

There is also the option of hiring a social media marketing expert. Take care to choose a competent professional, it will not be cheap, but may well be worth it when they bring the results your business needs to succeed.

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Affiliate Marketing Basics Infographic

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Characteristics Of An Entrepreneur

The typical characteristics of an entrepreneur include:

*An enthusiastic person with a vision
*The ability to identify new opportunities
*Calculated risk-taking
*Responsible in decision-making
*Overwhelming urge to succeed
*Discipline and persistence
*Confident and persuasive communicators
*Driven by the sense of accomplishment
*The ability to coordinate and manage scarce resources (time, money and people)

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ᗯᕼᗩT IS ᗩᖴᖴIᒪIᗩTE ᗰᗩᖇKETIᑎG ᗩᑎᗪ ᕼOᗯ ᗪOES IT ᗯOᖇK?

Every business desires to make profits by getting as many customers as possible and in the process increasing sales. There are many ways to drive sales, and one of them that is very convenient and preferable to many entrepreneurs is affiliate marketing. Some people are familiar with the term because they’ve probably heard it thrown around from different quarters. So what really is this type of marketing and what does it entail?

In simple terms, it is a form of internet marketing where the affiliate (person referring customers), signs up for a merchant’s affiliate marketing program. The affiliate then recommends the merchant’s products to customers and earns a commission on every sale made. It’s similar to what used to exist before internet marketing became mainstream; where sales representatives would go out and get customers and then be paid a commission for every sale made. To some extent, this type of marketing also intertwines with some internet marketing methods because affiliates use conventional advertising methods to create product awareness. Some of these methods include making use of search engine optimization tools, email marketing and pay per click.

Affiliate marketing should never be confused with referral marketing as is often the case because the two are very different. The main motivation behind affiliate programs is financial gain as a way of driving sales while referral marketing uses personal relationships and trust to increase the amount of sales. By relying on loyal existing customers and business connections, a business can use referrals to increase revenue generation. In affiliate marketing, you only get paid commissions when you bring in customers and they actually make purchases.

This marketing program requires the affiliate or publisher to use an affiliate link anytime that they mention the advertiser or merchant on their website. When a potential customer visits the affiliate’s website and clicks on the link, he or she is taken to the merchant’s website. At the same time, a cookie gets dropped on the customer’s computer. The customer then makes a purchase from the merchant’s website. As he logs out, the merchant finds a cookie that belongs to a specific affiliate and thereafter makes a credit for the sale in accordance with the initial agreement. For transparency purposes, the merchant avails reports showing breakdowns of the amount of traffic from the affiliate’s link and the sales made. This ensures that the publisher is paid his rightful dues without being taken advantage of by the merchant. The commission payments are usually made after certain durations, on most occasions on a monthly basis. At least that allows the merchant to receive a reasonable amount as opposed to the payments coming in small bits.

The most common compensation method is the one described above where the affiliate is only paid commissions for actual sales made. The cost per click method of compensation is not favored by many merchants because there is always the danger of the marketing program not resulting into reasonable sales numbers. An affiliate can also just sit around and earn money for actually doing nothing. Affiliate marketing is sometimes referred to as performance marketing because of the compensation method.

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