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How To Develop A Sales Funnel That Converts

How To Develop A Sales Funnel That Converts

How To Develop A Sales Funnel That Converts

Many new marketers come online to start their own business and can’t seem to put all of the pieces together. They have bits of knowledge about things like lead magnets and upsells, but how and when everything takes place in an orderly fashion hasn’t been laid out for them.

If this scenario describes you, or if you’d simply like a better overview of how a customer goes from that initial click-through and on through your entire marketing funnel, the sections below will paint a better picture for you.

It’s important to know that you have the ability to tailor this system to whatever best helps your customers.

You can pick and choose which elements you want to use, such as multiple one time offers or downsells, and make sure it resembles something you feel will convert best for you.

As you can see, there are a number of sales funnel stages that you can use but start simple and build it up further as you go. Funnel building should be fun, not daunting, so start with a minimum viable funnel and adjust from there; the key is to take action.

Getting The Click-Through To A Strategic Landing Page

There are millions of consumers online waiting to be presented with the right opportunities for improving their lives. As an online marketer, you can position yourself as the leader people turn to for niche information and guidance.

One of the biggest problems in getting the click-through to your strategic landing page is that most people simply forget to link to it. Instead, they are focused on getting the content out and the engagement that comes from it, and they simply forget to include the link.

Before you ever begin putting content on the Internet to build a list and get people into your digital marketing funnel, you need to work on building the type of landing page consumers will respond to.

This should not be as long as a full sales letter, but should still have compelling headlines, bulletpoints, and an offer they can’t refuse. Once your landing page is created to build a list, you will want to generate content that puts people into your funnel at that point.

Most uninformed marketers are focused on making money, so when they link out, it’s often directly to a product for people to buy. That’s short term thinking. You want to think long-term, and a funnel is how you do that.

Instead of linking to products and earning commissions or sales, you want to link to the landing page and put people on your email autoresponder list so that you can market to them for years to come.

The content you generate can be placed strategically on your blog. This is where your opt in forms can reside in the sidebar as well as beneath each blog post to get people onto your list.

You can direct readers of each post to sign up at your landing page or in one of the forms they see there. Another place you can generate a click-through to your landing page is on social media platforms.

This includes sites like Facebook, Instagram, TikTok, Pinterest, and YouTube. On some of these sites and apps, you’re only allowed one link in your bio.

Instead of sending people to your products that you were reviewing or a blog post that you wrote, simply send them directly to your landing page where an amazing freebie will be waiting for them in exchange for their contact information.

Lead Magnets That Get People On Your List

When it comes to getting people into your funnel, there’s only one way to do that. You must have an amazing and enticing offer. The fact that a lead magnet is a free gift makes it somewhat easier for people to slip into your funnel.

However, keep in mind that people are very protective over their contact information. No one wants to give their name and email address to someone who may or may not turn out to be a spammer.

There are many unethical marketers who will sell their information to others and cause them a lot of headaches. So, what kind of lead magnet can you offer that will ensure people feel very little hesitation in exchanging their details for the gift?

You must make sure more than anything that it is relevant to the niche you are leading. Just because you have a free PLR report about survival skills doesn’t mean anyone who is looking to lose weight will want that information.

It must be closely related to the topic your site is built around. It can’t just be in the same niche, either. If your site is all about the keto diet, you would be shooting yourself in the foot to offer a lead magnet about calorie counting instead.

Besides keeping the lead magnet topic relevant and closely related to your niche topic, you also want to make sure the customer feels they are getting an amazing value from you.

Just because the gift is free, doesn’t mean you should skimp on the quality. In fact, this is your chance to make a first impression. It’s imperative that you wow the customer and shock them that you are willing to hand over so much great information.

You want them to walk away with their download feeling grateful and strong in their decision to allow you to contact them in the future. You can create a lead magnet that is a short report, a full eBook, or even a video course.

Using Email Autoresponders To Grow Your Success

The customer has now opted into your list. This is where they begin the slippery slope through your funnel. It’s key that you understand how to navigate the email process so that you not only keep them on your list but convert them into paying customers as well.

One of the first things you may want to do is over deliver with the freebie gift they signed up for. Not only should the original gift be amazing, but you can surprise them with an additional gift or two that they weren’t expecting.

From there, you can contact your subscribers on a regular basis. Only you can determine how much or how little that should be. Some subscribers will never be happy with your decision.

And some will become your most loyal and dedicated followers. There will be those who complain if you email once per week and those who complain if you miss a single day of the week because they can’t get enough.

The key is to find a system that works right for you. That might be daily, and it might be a few times a week. Test the waters to see how your list responds. If you end up getting too many unsubscribes, that may be a sign that you need to either change the message in your emails or the frequency with which they go out.

You will be able to email your subscribers using a follow up system, which automatically drips content out to them on a schedule that you devise. Or you can simply send out broadcast emails whenever you feel like it that future subscribers will not have access to.

As for what types of content should go in your emails, you want to mix that up a bit. Your subscribers are there to receive helpful tips and advice first and foremost. So, you definitely want to include a non-monetized portion of the content – either periodically or in every email.

At the same time, you’re in this career partially if not fully to earn money. So, it would be foolish not to monetize the emails you send out. Once you’re ready, begin adding recommendations for products using an affiliate link.

You also want to create your own info products and begin sharing these with your subscribers. You can even give your list a better deal than others will get if you want to create a coupon or special page for them.

So, what kind of offers will you have that are sure to convince people to spend money, as opposed to simply downloading a freebie you offered them in the very beginning? You have some options.

Planning Your Front Ends, Oto’s And Downsells

The person who subscribed to your email list has already shown interest in what you have to say. Now is the time to strike while the iron is hot. You need to present them with an offer for a paid product that will present several options to them that have the potential to maximize your revenue.

You want to start with a front end product. This is the no brainer product that is priced very attractively for the consumers. It should be something that is in demand within your niche and not so overwhelming that it requires a higher price tag.

Usually, front end products are smaller and less expensive. For example, instead of selling a soup to nuts affiliate marketing course priced at $97, you might sell a $7 report on how to write a product review.

This is a cheap enough price point that it won’t present many obstacles to most of your subscribers. They will be willing to pull the trigger on the offer without hesitation. Once you have your front end created, you need to decide whether or not you will have any upsells, and if so, how many.

You will find two different schools of thought about product funnels. The first group of people believe all upgrade options are annoying and should not be presented to the customer.

The second group understands the value and importance of continuing to give a customer who was already in a buying mindset, the opportunity to add onto their cart. There are many consumers who will appreciate the opportunity to continue to get good deals on products that are related to their original purchase.

Your funnel should usually level up in pricing with every upgrade option. For example, if your front end product is a short report about writing an affiliate marketing review, your first upgrade could be a full course that teaches everything about affiliate marketing.

Your third upgrade might be a service that you provide to set up an affiliate marketing blog on their domain for $97. At any point in the funnel, the consumer can choose to decline the upgrade option.

If they purchase it, they will continue to see as many upgrades as you put in the funnel. But if they decline, you have the option to kick them out of the funnel to the download page or present what’s known as a downsell to them.

The downsell is when you offer something of a lesser value. This could be a completely different item, or it could be one of your upgrades that has certain elements extracted from it so that they don’t get everything that was in the original upgrade option.

For instance, if one of your upgrade options included 35 PLR articles and 10 product reviews for $27, then if they declined, you’re downsell might be just the 10 product reviews for $7.

You’re not making as much money as you would if they had accepted the original upgrade, but you are still adding on to the sale in its entirety. You’re giving them the option to buy a little less.

Once they have proven themselves to be paying customers, you will have the opportunity to create a follow up campaign that converts well for you. This is where the long-term income begins to materialize.

Crafting A Follow-Up Campaign That Converts

One of the most important parts of your funnel overall is your ability to cater to your subscribers again and again. This is where long-term earnings begin to mount and provide a stable income for you.

Instead of merely experiencing one time sales, you will be able to meet the needs of your subscribers and be the go to person whose recommendations they can’t pass up.

When you create your follow up email campaign, you want to make sure that you are only recommending the very best products for your audience.

Don’t spam them with too many offers from vendors or brands that fail to live up to their standards. You will lose their trust and their contact details quickly if you take that route. You want to make sure in your follow up campaign that you aren’t promoting any items that will expire.

Unless you stay on top of every email and update it over time, you may be sending out links that are broken or to products that no longer exist. Everything you promote should be evergreen in nature.

That not only includes item you promote as an affiliate for other vendors, but also your own products. If you have products that have become outdated, either take the time to update them for your buyers or remove them completely from the marketplace and stop promoting them to your subscribers.

More than anything, you still want to continue providing value to your subscribers. If all you’re doing is promoting without sharing any tips or advice, they will feel used and quickly exit your list.

Keep sharing insight, continue surprising them with gifts from time to time, and listen to their needs and create products that help them achieve their goals or eliminate their most pressing pain points.

Any type of marketing funnel relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊

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3 Quick Tips To Successfully Manage Stress

3 Quick Tips To Successfully Manage Stress

3 Quick Tips To Successfully Manage Stress

Everyone deals with some form of stress in their life, and it’s not always easy to find relief. Family and work obligations, personal goals, financial issues; it can seem never-ending.

But here’s the good news: there are simple ways to effectively manage your stress levels so that they never get to a point where you find yourself crippled by it.

Sure, there’s no possible way to avoid stress entirely. But there are ways of learning to identify stress triggers, manage stress levels and cope with the stress and anxiety you simply can’t avoid.

In this article, we’ll look at just three of the many ways you can improve the quality of your life by learning how to properly manage your stress levels and you’ll see that stress management doesn’t have to be complicated.

Best of all, every method featured in this article is based on 100% natural remedies and solutions.

Are you ready to finally learn how to identify the signs of stress and to quickly and efficiently manage your stress levels so you can live the life you deserve?

Let’s begin!

Get Active

An easy, natural, yet incredibly powerful method of reducing stress is as simple as putting one foot in front of the other and increasing your day-to-day physical activity levels.

For those of us who spend a good amount of our time sitting behind a desk, getting in some exercise isn’t always something we make time for – but it’s an important component in resetting your mind and body, which will ultimately help you to minimize stress levels.

When you think of committing to a regular exercise routine, you might feel overwhelmed. After all, most of us live extremely busy lives and it’s not always easy to find that extra time to squeeze in a work out.

But in truth, all it takes is 15 to 30-minutes a day, most days of the week, to see an increase in your overall mood and stress levels. Plus, there are simple ways to incorporate exercise into your existing lifestyle, such as purchasing a work desk that allows for adjustable height so that you can spend a few minutes every hour standing while working.

Every time we exercise, our bodies naturally release endorphins. These endorphins are hormones that travel throughout our body, giving us a boost of energy, and actively ridding the body of stress and anxiety.

To get an idea of just how much exercise can improve your mood by releasing these powerful endorphins, take 10 minutes and either walk or jog lightly in place.

Incorporating exercise into your life will also help with your stress levels if you’re overweight or suffering from other types of health problems.  It’s a win-win!

Exercise contributes to a healthier lifestyle, thereby fighting obesity and helping your body perform at the top of its game.

If you’re concerned about your weight, start by walking 20-minutes a day, and if necessary, break it up into 10 or even 5-minute sessions.

You’ll be surprised at how much stress you’ll relieve just with some basic exercise, and you may also lose some weight!

In addition to these benefits, exercise can also give you some much-needed alone time so that you can reset your mind and spirit.

Whether you’re a parent with a full-time job outside of the home, a college student who is constantly surrounded by roommates, or you simply live a hectic, pressure-ridden lifestyle, everyone needs some time by themselves.

Throw on some headphones and listen to your favorite podcast, or leave them at home and just workout in peace. You’ll be amazed at how quickly your stress will subside just by giving yourself the opportunity to recharge.

Between releasing endorphins and getting away from it all, plus making a healthy lifestyle change, you’ll find that exercise is a natural stress relief that everyone can benefit from. Give it a try!

Limit Incoming Noise

Access to the Internet has brought a lot into our world: convenience, social networking, the ability to work from just about anywhere. But with it comes an extraordinary amount of stress.

Just think about the last time you sat down to watch your favorite television show. You were probably distracted by your mobile device, which means that you most likely didn’t absorb everything that you watched.

And it’s not your fault.

We’ve become almost numb to the sound of notifications going off on our phones and tablets, incoming emails, alerts and a myriad of other online signals that pull our attention in a hundred different directions.

If you work online, the constant incoming noise can leave you overwhelmed and stressed. You feel pressured to respond to customers quickly, or perhaps you’re trying to manage several different businesses at once and find yourself constantly having to refocus your attention because you have so many things happening at once.

It’s important to learn to cut out the noise, disconnect and recharge your mental and emotional batteries.

Not only will this help you manage stress levels by giving yourself a mental “time out”, but ultimately, the downtime will boost creativity levels and help you run your business more efficiently!

The most important time to disconnect from the internet, however, is shortly before we go to bed.

Staring at a screen and scrolling has been linked to insomnia-related issues (which leads to high stress levels). For a good night’s sleep, turn off all mobile devices about an hour before your bedtime.

Try reading a magazine or physical book or watch some light TV. Do some type of activity that isn’t too engaging but still somewhat stimulating so that your mind is able to stay focused while still being able to wind down and relax.

If you’re concerned about someone not being able to get a hold of you in case of an emergency, then turn off your notifications in the settings section of your phone and tell people to only call you for emergencies beyond a certain time.

It’s important to focus on your own personal downtime every day, even if it’s just an extra hour away from the chaos of your business life. There’s only so long you can move at a rapid pace before getting burn out, so learning to set a schedule and sticking to it will ensure you’re always performing at your very best.

Get Enough Sleep

Another natural way to reduce stress is to make sure that you get enough, but not too much-sleep.

When we don’t rest enough at the end of our day, our body can tense up and it leads to irritability and depression.  And when we’re irritable or depressed, we’re stressed.

On the other hand, that doesn’t mean you should sleep for an incredibly long time.

If you sleep longer than your body actually needs, then you can become sluggish and listless which can also lead to stress when you’re unable to meet deadlines, get through your personal to-do list or simply feel down that you aren’t being productive.

Oversleeping can make you just as irritable and stressed out as not getting enough sleep.

To determine just how much sleep your body needs, it’s important to establish a regular sleep schedule, even on your days off.

It will force your brain go into shutdown mode at the same time every night, regardless of what you have planned for the next day.

Once you make this change and catch up with your sleep, you’ll find that you’re less stressed, and overall, much happier.

To establish a regular sleeping pattern, you’ll just need to do a few things each and every day.

First, you’ll want to avoid any exercise about 2-3 hours before your scheduled bedtime.

As mentioned earlier in this article, exercise creates endorphins that give us energy. And while that’s a good thing, you want to give your body adequate time every night to wind down.

You can take it a step further with a warm bath, too. Consider taking one with some essential oils an hour or so before bedtime.

Vanilla and lavender are naturally calming scents, plus they complement each other very well.

Another way to relax your body is with food. Try having a banana or two, or a handful of peanuts, or even a turkey sandwich about three hours before bedtime.

These foods contain tryptophan, which after being consumed, creates melatonin: a hormone that makes us sleepy.

But avoid eating too close to your bedtime, as doing so can cause heartburn and acid reflux.

Getting the perfect night’s sleep is an easy and natural way to keep stress at bay!

Managing stress requires self discipline and if you want to know more about harnessing the power of self discipline, check out the featured resource below for a free report; download, read it and take action 🙂

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7 Affiliate Marketing Companies To Be Aware Of And Use

7 Affiliate Marketing Companies To Be Aware Of And Use

7 Affiliate Marketing Companies To Be Aware Of And Use

As an affiliate marketer, there are many companies that offer commissions for promoting products.  But there are 7 specific affiliate marketing companies you should know that have a great reputation and many products to choose from and should be an integral part of anyone’s affiliate marketing strategies.

Commission Junction 

Commission junction is an affiliate marketing company that represents many different products.    This company has been in business for years and is one of the top affiliate marketing companies.  It offers you a network of large companies to work with once you’re accepted.

However, because of its size and reputation, it can be difficult to get accepted initially.  Once you’re accepted, though, it can be very profitable.

Amazon 

Amazon is one of the most popular and profitable affiliate programs.  You can earn commissions for promoting the wide variety of products available on their site, and the sign up process is quick and easy.  Amazon provides you with all you need so that you can add banners and share links on your own blog.

Share A Sale 

Share a Sale offers an affiliate program that allows you to have a large network of over 2,500 merchants whose products you can promote.  It’s known for being ethical, easy to use, and provides many resources for promoting on your own blog or other type of website.

Linkshare 

Linkshare is one of the first affiliate networking companies established.  It has a simple process for signing up and once you’re accepted, you have access to a large number of companies for product promotion.  Like Commission Junction, very large companies are included.

Jvzoo  

JVZoo is an affiliate program that many people love because it pays commissions immediately to your PayPal account. While most affiliate programs have a waiting period of up to 60 days for payments, with JVZoo you get immediate access to commissions.  The sign up process is simple and gives you access to many products to promote.

Warrior Plus 

Warrior Plus is the affiliate program that promotes items being sold in the popular Internet marketing Warrior Forum.  This allows you to promote Warrior Special Offers, also known as WSOs.  It uses PayPal to deliver funds and has a simple registration process.

Clickbank 

ClickBank is a very popular site that offers an affiliate program for digital products.  Through ClickBank, you can promote eBooks and guides as well as video courses and membership sites – and earn as much as a 50% commission or more – some of the highest in the industry.  It’s easy to sign up as an affiliate and begin promoting products right away.

By signing up with these top affiliate marketing companies, you can leverage the network they already have in place to promote products.  You’ll get access to tools such as banner ads and affiliate links to make product promotion easy.

4 Areas Of Expertise That Will Help Build Your Affiliate Marketing Business

When you’re learning how to do affiliate marketing, you can’t just rely on typical “affiliate marketing courses” to get you to the advanced levels you need to go for the big bucks.

You want to begin studying some more specialized topics that help you soar above the competition, garner more traffic and ultimately convert into more sales and higher commission tiers.

There are four areas of expertise that you need to focus your efforts on – blogging, list building, social marketing, and trends. Once you’ve mastered all four of these elements, you’ll be amazed at how much growth you have.

Blogging is important to learn as an affiliate because most people simply learn the basics of setting up a blog and then never go further with their knowledge. It’s not enough to simply know the technical details of blog set up and then slap some articles onto a blog.

You want to know advanced strategies. This includes things like plugins which help your blog operate better in the world of SEO, elements that achieve the best navigation and communication for your audience, and more.

Bloggers should always be learning about content strategies for their blog – it takes more than a review with links to become an authority in your niche, and even as an affiliate blogger, that’s what you want to be.


By the way, if you are serious about using blogging in your affiliate marketing strategy, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


List building is something far too many affiliate ignore. They’re simply after that initial click through and they miss out on years of potential sales making this mistake. Take the baby niche, for example.

There are endless opportunities to cater to that parent’s needs in the niche – because you can promote baby care items initially, then toddler toys, home décor for the room, furniture from crib to bed, and more.

You want to know the technical details of list building, but also gain insight into how to grow your list, how to make the subscribers more responsive, and more. There’s a lot to learn and implement.

The third thing you want to study up on is social marketing. There are dozens of books on this topic – and they teach you how to utilize free traffic opportunities like Facebook, Google Plus, and Twitter, to increase your affiliate sales.

And if you plan to branch out or expand your niche, then you’ll want to buy books about spotting trends. Eve if you stay in just one niche, it’s important to understand how you can keep an ear to the ground and get an edge over your competition using trend data to dominate.

Branding Yourself As A Go To Authority Figure When You’re An Affiliate

Just because you’re an affiliate doesn’t mean you’re off the hook for branding. Well, you could take that approach – but it won’t help you build a flourishing business. Sure, you might make some sales and commissions – but you want profits to explode.

To achieve the top tier levels of affiliate income, you still have to brand yourself as a leader in your niche – and it doesn’t mean you have to put out your own products. Leaders are guides, not necessarily product creators.

Figure out a unique slant for your business that reflects the message you want to share. Don’t just be the “home improvement advice” person. Think of a way to build a buzz around your brand. Have you ever heard of the Fly Lady?

She’s all about cleaning and organizing your home – on the fly. Nothing comprehensive and detailed – just enough to help you sustain neatness and not go insane. She’s wildly popular. You can have a brand like that.

Start curating information for your niche. Curation is when you go out and gather information in your niche and share bits and pieces on your site, providing your own commentary about it.

It’s kind of like how a museum curator goes around the world finding pieces for the museum and then shares them with visitors and walks around giving the history and background on it.

Have professional graphics on your site. You really want to have a design that reflects the message you want to project. If you’re good at graphics, then create your own – but if you’re new, it’s always best to hire a professional. An entire minisite theme costs under $200 for a great design that’s unique for you.

Share on all of the major social networks. The top leaders in the world, like Tony Robbins for example, all have a presence on multiple social networks. Make sure you are on whatever is trendy at the time – Twitter, Google Plus, Facebook, Pinterest and more.

Ask to interview other experts in your niche. You can create weekly or monthly interviews with other experts and leaders in your niche, making your website home the place where tons of great advice is shared.

Whenever you can, start working on your own product for the niche. Having your own book will further your position as an authority figure. You can even outsource the process to a ghostwriter and put your name on it.

BTW, if you want to know more about affiliate marketing as a business model, then check out the featured resource below for a free report; download it read it and take action 😊

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Are You Confusing Self Doubt With Self Esteem?

Are You Confusing Self Doubt With Self Esteem?

Are You Confusing Self Doubt With Self Esteem?

You may know for sure that you have the knowledge and experience to succeed, but there still may be nagging doubts that you can’t or won’t succeed online. These doubts can be confused with low self esteem, but they’re very different in how they factor in to results and are a sign of a lack of self confidence.

When you have high self esteem, you feel good about yourself. You may be physically fit, very intelligent or are known for being a hard worker who gets the job done. Self doubt may creep in when you’re faced with something new or different such as an online marketing business.

Even those who have been in the business long enough to have gathered a reputation of success can have doubts about their abilities to bring their businesses to the next level of success.

There’s always something new to learn and you must be ready and willing to put the time and effort behind your ideas. Self esteem comes from positive self-talk that brands you as a person you can believe in to achieve the outcome you want. This results in confidence and self respect.

Self doubt can crush all of that by focusing on past failures, comparing yourself to other marketers and giving in to fear, and this can have a knock-on effect by making you feel low self worth; talk about a double whammy! One way to fight self doubt and let your self esteem take over is to take action.

That’s the only way you’ll ever gain the experience you need to reach the business goals you’ve set for yourself. You’ll gain confidence as you progress through the smaller goals to reach the larger ones, and this will boost your self esteem and push the lack of confidence and self doubt into the background.

Self esteem is knowing your capabilities and self doubt only sets up obstacles for you to overcome to reach your goals. A little bit of both (self doubt and self esteem) is natural and can be good for you if viewed in the right way.

Your self esteem can push aside self doubt when it threatens to paralyze you and ruin your plans for the future. After all, you’ve succeeded with many things in the past and can do it again.

Reach back into your mind and remember the successes you’ve had in the past. If you’re new to Internet marketing, you may have to remember successes in other areas of your life, but as you overcome the self doubts associated with marketing, you’ll be able to feel good about yourself in that area, too.

Your self esteem will carry you far in life. The self doubt you may feel when starting a new business can be put to rest by taking action and gaining valuable experience that silences any questions about what you’re capable of.

Check In With Yourself To Destroy Self Doubt

Self doubt can creep into your psyche without you even suspecting it’s there until the first niggling thought makes itself clear. You must be aware of your thoughts and how you’re always reacting to weed them out before they grow and take over your creativity and destroy your goals.

Doubts can run wild in your mind, making you question your abilities about anything new or different. If you’re prepared, you can recognize the doubts for the lies they are and let your knowledge and common sense get you through.

When you check in to reality you’ll realize that the negative thoughts are occurring for various reasons. For example, you could be lost in comparing yourself with others in marketing.

It may make you feel inadequate and doubt your ability to succeed. Make a firm decision and stick to it. When self doubt about what you’re trying to accomplish creeps into your thoughts, decide to either carry through with your goal or trash it and go on with something else you’re more certain of.

If you do decide to go on to something else, don’t think of it as a failure. It was a learning experience that taught you a lesson and you aren’t wasting any more time on it. If you decide to go through with the plan, take action immediately.

Making a fast decision may seem impulsive, but most likely the decision is based on intuition and the knowledge that you’ve prepared enough for the journey ahead. You can always fine tune your plan as you progress.

At least you’re taking action toward your goals. Replace negative self doubt with positive thoughts. Choose any method that works for you. Meditation, journaling, affirmations, listening to music or reading a good book or simply chatting with positive-minded friends may give you the boost you need to move on.

All of us find ourselves dealing with self doubt at some point in our lives. If you let it get the best of you by feeding into it and believing the lies you’re telling yourself, it can destroy even the best of intentions for success.

Learn to recognize and weed out the crippling, negative thoughts and get on with achieving the goals you’ve set for yourself. Begin the learning process by becoming aware of your thoughts – check in with them a few times a day. You’ll soon be able to discern the “keeper” thoughts from the “discard” pile.

Give Yourself Credit For Your Accomplishments

Being humble has always been a hallmark for kindness and esteem. But you can be humble while still giving yourself credit for your accomplishments. When you’re proud about what you’ve done, the building blocks of self esteem become tighter and tighter and eventually, you learn to trust yourself and your decisions.

As an online entrepreneur, patting yourself on the back is a required trait. Every success that’s passed on to others will make them sit up and notice you – and respect you for your hard work.

If you can’t toot your own horn, it’s going to be difficult for others to know what you’ve accomplished – especially in an online environment. And don’t simply give yourself credit for professional achievements – personal achievements are important, too.

You may have lost weight over a period of time or achieved another personal goal that you’re proud of. Those are triumphs that are brag-worthy. While you don’t have to talk about yourself and your achievements until people are bored, it’s okay to use it as a way to motivate others – and yourself.

Rewards are an important part of building self esteem and collecting the building blocks necessary for success. When you do achieve a long-sought after goal, reward yourself with something you can look forward to on your journey.

Even a day off spent with family or getting something for yourself that you’ve always wanted can be perfect. When you reward yourself, you’re reinforcing your self esteem building and making it easier to move on to the next project.

Online entrepreneurs seem to have a problem with defining themselves as worthy and successful. Instead, they think about failures rather than successes and avoid telling their fellow marketers and lists that they’re proud of what they’ve done.

When you praise yourself and what you’ve accomplished to other online marketers and customers, they’re likely to begin conversations and want to know how you did it – and be genuinely proud of your triumph.

Giving yourself credit for accomplishments can open a whole new world of feeling good about yourself. And when you feel good about yourself, the world becomes your oyster, and you can make your dreams and goals come true because you aren’t telling yourself that you can’t.

Gandhi once admonished people to, “Be the change you want to see in the world.” When you change for the better or have little or big successes that you’re proud of, let the world know. You could become an inspiration for others!

Self esteem and self doubt  affect the way you think and if you are living with doubt you need to start to think differently. If you want to know more about developing a positive success mindset, check out the featured resource below for a free report; download, read it and take action 🙂

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17 Ways To Create Blog Posts That Get Attention

17 Ways To Create Blog Posts That Get Attention

17 Ways To Create Blog Posts That Get Attention

You can put a lot of content up on your blog, but your blog isn’t going to be successful if no one is reading the content.

That’s why one of the biggest keys to your success is to create engaging content that attracts readers and keeps them coming back to your blog again and again.

Here’s how to do it…

1. Give Your Audience What They Want

The first thing you need to do is understand what your audience wants. In other words, what sort of content are they already consuming? Here’s how to figure this out:

  • Find out what sort of infoproducts they’re buying. Check bestsellers on marketplaces such as Amazon.com, Udemy.com. ClickBank.com and JVZoo.com.
  • See what topics get a lot of traction on social media.
  • Check question and answer sites to see what’s popular, including Quora.com, Yahoo! Answers, and JustAnswer.com.
  • Browse niche groups (on Facebook) and forums to see what topics keep popping up again and again.
  • Read your competitors’ blogs to see which topics get a lot of discussion and social media shares.
  • Ask your audience what they’d like to learn more about.Check your own blog to see what topics you’ve posted about in the past that have generated a lot of interest.

Next…

2. Write For Your Audience

In order to write for your audience, you need to understand exactly who they are. You’ll need to do some research to uncover their demographics, and then spend some time reading niche discussions and talking to your audience to learn more about them.

Here’s what you want to know:

  • Age
  • Gender
  • Where they live.
  • Marital status.
  • Kids or not.
  • Rent or own.
  • Income level.
  • Education level.
  • Biggest niche challenges/obstacles/pain points.
  • Solutions they’ve tried.
  • Why those solutions haven’t worked.
  • What they want.
  • What motivates them.
  • Where they get their niche information.
  • Their niche level (beginner, intermediate, expert).

Next…

3. Catch Attention With Titles

Engagement starts with your blog titles, which is why you need to invest time creating benefit-driven titles with a little razzle dazzle to catch attention.

For example, “How to Lose Weight” shares a benefit. It’s descriptive, but it’s also a little boring.

In order to catch attention, you need to add a little razzle dazzle. E.G., “The Weird Weight Loss Trick That Shook Hollywood (Psst, It Will Work for You Too!)”


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


Next…

4. Open With A Bang

You need to capture attention right away, which is why your opener should work hard to get and keep your audience’s attention. You can do this by:

  • Building anticipation by adding a “key points” section in your opener.
  • Telling a story right away.
  • Providing a startling fact or statistic.
  • Busting a myth, or sharing other unexpected information.
  • Sharing a really good tip right away to build interest.
  • Posting an interesting quote (from a famous person).
  • Showing that you understand the reader and their problem, such as by empathizing with the reader.

Next…

5. Create “You”-Centered Content

Your content needs to be all about your readers, specifically with regards to their problems and how to solve them. Unfortunately, some bloggers tend to make their content more about themselves, such as how they discovered a particular tip or trick.

Yes, you do need to talk about yourself from time to time, such as when you share your credentials or you tell an engaging story. However, you want to be sure to pivot immediately back to your readers to keep the focus on them.

Here’s a quick way to check if you’re focused on your readers: see how many times you use words like “you” and “your,” versus words centered on yourself (such as I, me, and mine). Rewrite author-oriented content to make it more about the reader.

For example, “I’ll share my favorite weight-loss trick” is author-oriented. You can rewrite it to change the focus like this: “You’ll discover a proven weight-loss trick.”

6. Avoid Passive Language

Passive language is where you craft sentences so that the subject receives an action, rather than the subject performing an action. Readers tend to find it tedious and boring to read this sort of content.

Here’s an example of a passive sentence: The dog must be walked five times per day.

You’d rewrite it to make it active, like this: You must walk the dog five times per day.

7. Engage Readers With Stories

One really good way to engage readers on an emotional level is to draw them in with a story.

For example, you can write a story about how you or someone else in the niche overcame the same problem as your readers.

Another example: You might share a heartwarming story, or even a story about an embarrassing moment.  These stories build rapport.

Still one more example: if you’re trying to share a lesson, share it in the form of a story. It makes it both more engaging and memorable.

8. Ask Questions To Engage Readers

You can ask questions in the beginning, middle or end of your content to engage readers and encourage them to interact. For example:

  • Have you ever _______?
  • Do you ever feel ________?
  • How would you feel?
  • What is your favorite tip?
  • What is the hardest part of _______?
  • What do you think?
  • What would you do?

Next…

9. Build Anticipation And Curiosity

Starting in the beginning and sprinkled throughout your content, you’ll want to build anticipation and curiosity for what’s coming.

For example: “In just a moment, you’ll discover the #1 way to get 1000 visitors in the next 24 hours.  But first…”

Likewise, if you have a blog series, then be sure to build anticipation for the other articles in the series.

E.G., “Tomorrow you’ll find out which food you should NEVER eat if you want to lose weight – and chances are, you’ve already eaten it this week!”

10. Make Your Audience Smile

If you can make your audience feel something (especially a positive emotion), you’re going to have their full attention. One way to do this is to inject some humor (sparingly) into your content to make your audience smile and chuckle.

Before you start cracking jokes in your content, be sure that you’ve researched your audience, and you understand them.

What people find humorous is subjective, and it also differs across cultures. Indeed, what you find funny may be outright offensive to others, so keep your humor G-related and appropriate.

11. Serve Up Unique Content

One really good way to keep readers engaged is to give them content they’ve never seen before. Elsewhere in these guides, we’ve talked about how to create unique content, such as by sharing unique case studies, stories, and even creating formulas to teach step-by-step content.

Here’s another idea: use fresh comparisons to explain concepts and even step-by-step processes.

In some cases, the actual how-to information you’re sharing isn’t unique. However, the way you position and present the information can be unique – and that’s exactly what will keep readers engaged.

Let’s suppose you’re writing about customer retention. Most of your competitors are going to list and explain all the components of creating satisfied customers. You can make your content unique by comparing customer retention to the Hollywood red-carpet VIP treatment. It’s a simple thing, but it makes your content more interesting, and it stands out from other similar content.

12. Be Concise

If you want to keep readers engaged, then cut out all the fluff and filler. If a page, a paragraph, or even a sentence isn’t necessary to getting your point across, then delete it. You want to keep your content concise and “meaty,” which will keep readers engaged.

One good way to keep your content focused is to create an outline before you write. The key here is to make this outline as detailed as possible.

Not only should you list the major steps and points you want to cover, but you can also list substeps, tips, examples and so on. Then once you start writing, stick to your outline, and delete anything that veers from this outline.

13. Use A Friendly Tone

If you remember reading a few textbooks during your school days, you might also remember some pretty yawn-inducing passages. The problem? These textbook writers shared information, but they didn’t seem all that interested in connecting with readers. While their writing may be technically correct, it’s boring.

Naturally, you’ll want to avoid this sort of stilted, textbook-style writing.

One way to connect with your readers is to write with a friendly, conversational tone.

Think of how you’d write to a friend, and share your content in a similar manner. (This guide is an example of writing with a friendly tone – note how this content isn’t speaking above anyone, it’s not pretentious, and it doesn’t try to impress with big words and complex sentence structure.)

14. Offer Quick Wins

A quick win is a tip or other bit of information that someone can apply fairly quickly, and then get fairly quick results too. Your readers should be able to instantly recognize the value of the information and how quickly they’ll get good results if they apply it.

For example, if you’re sharing information to beginning marketers about how to find a niche, you might teach them to use a keyword tool to find niches they never knew existed (e.g., enter partial searches such as “how to ____” and “get rid of” and “secrets of”).

Your audience can literally apply that information instantly, and in minutes have a list of potential niches to explore.

Quick wins keep your readers engaged on the current blog post they’re reading, as they’ll be eagerly searching for other gold nuggets of information. However, making a habit of providing quick wins in your posts also keeps readers engaged with your blog as a whole and coming back for more.

15. Insert Awesome Visuals

Another way to engage readers is by inserting useful, polished graphics. This includes:

  • Infographics.
  • Tables.
  • Charts.
  • Illustrations.
  • Screenshots.
  • Photos.
  •  GIFs.

 And similar images.

For example, you might include an infographic to make data-heavy information easier to understand.

Another example: you might include a photo or illustration that shows someone how to do something (such as the proper way to stand when doing a weight-lifting exercise such as a squat).

Need a real-life example to view right now?  Take a look at the articles on BuzzFeed.com. You’ll see that many of them include memes and GIFs to keep readers interested and hooked until the end.

Point is, a good visual can attract the eye and draw the reader back into the text, and it can also add a lot of value to the content. Either way, good visuals engage readers!

16. Share Tips And Examples

Another way to add value while engaging readers is to generously provide plenty of tips and examples in your content.

As an example, take a look at #15 above. The instruction was to provide visuals in your blog posts.

You then got a list of seven examples of different types of visuals you can create, along with specific examples of some of those seven types.

17. Format For Easy Readability

If people come to your blog and see a wall of text, they’re going to hit the back button without even bothering to begin reading your content. That’s why you need to format your content for easy readability, which is a crucial key to engaging readers.

Check out these tips:

  • Break up long list paragraphs by using bulleted lists instead (like this one).
  • Use short sentences and short paragraphs.
  • Insert graphics to help break up long passages of text.
  • Utilize headings and subheadings to provide white space and highlight important information.

You should also ensure your blog uses a responsive theme with a column layout.  This ensures that when people read your articles on a mobile device, the article text takes up the entire screen (that’s desirable on small screens).

On the other hand, if someone is reading your article on a large desktop monitor, you do NOT want the article to take up the entire screen, as it’s difficult to read content across a large screen.

The content should cover part of the screen, and the sidebar should cover the remaining part. Again, use a responsive theme, which will resize your columns for easy readability, depending on the device.

Now a few parting thoughts…

Conclusion

The people with the biggest, most popular and most profitable blogs are also the folks who know how to craft engaging content.

If you’re looking to find that sort of success with your blog, then I highly recommend you putting these 17 keys for crafting engaging content to work for you.

If you really want to know more about the power of blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free blogging report; download, read it and take action 🙂

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