Are things not going the way you’d like? Want more sales? Feeling kind of helpless?
You’re not alone. As marketers, sooner or later we’ve all been there.
I’m sure you have heard of the phrase “fail forward” and it is a good mantra to stick to when running an online business (in fact, any business really).
Don’t let fear of failure stop you from taking action because that is a sure fire way to fail.
OK, with that being said, here are 4 ways to increase sales and increase your income right now.
You might balk at one or two of them. All I can say is try them before you pass judgment.
1: Get More Affiliates
And I mean LOTS more affiliates. How much time do you spend creating products? Or getting new people onto your list? This is also how much time you should be spending on recruiting more affiliates, and especially GOOD affiliates.
If you can afford it, I highly recommend getting an affiliate manager. If you can’t yet afford it, then become your own affiliate manager. Watch launches and see which affiliates do well, as well as which product owners are building a list that’s perfect for your offer.
Recruit bloggers who are list building. Ask your list and especially your product buyers if they want to be affiliates.
Then cultivate relationships with these people. Don’t just approach them and forget them. Send them personal emails, comment on their blogposts and act as though you are friends, because that’s the best way to MAKE friends.
And don’t discount little affiliates, either. I once had a new affiliate who made exactly ONE sale. However, that sale was to a super affiliate who contacted me, asked to promote my product, and sold 420 copies in one week. You just never know.
2: Grow Your Lists
Yes, this is obvious, isn’t it? We all know that the money is in the list, right?
Well, I know marketers who aren’t aggressively list building, and they wonder why they’re not making sales.
On a typical list, you’ll have attrition. And I don’t just mean people unsubscribing, either. The person who is hot to buy your product today will have forgotten who you are in 6 months, or they moved on to another interest, or whatever. You have to be continuously building your lists – all of them.
Do more guest posting, more webinars for other people’s lists, more JV’s and anything else that will further fill your lists with prospects.
3: Increase The Number Of Marketing Messages You Send To Your Lists And Prospects
If you’re placing ads, place more and better ads. If you have a Facebook group, send them more marketing messages. If you’re doing webinars, do more webinars for your lists.
And by all means send more marketing messages to your lists. A lot of people are scared silly to email their list more than once or twice per week, but here’s what happens when your list doesn’t hear from you every single day:
They forget about you.
They even forget who you are and why they subscribed to your list.
Yes, you will get a few more unsubscribes from your list when you email daily, or even twice per day.
But that’s okay, because you will also keep the rest of your list engaged and interested, and you will likely double or perhaps even triple your sales.
Email daily. Email twice a day if you can keep it interesting. But only do this sparingly and if you are email marketing correctly i.e. you are providing value upfront before ever promoting anything to them.
Some marketers take this to extremes during a launch and do a “crush campaign” which really hammers your poor subscribers when they get 5+ emails the same day about the same promotion. I don’t treat my list like this but there are those who do; I normally unsubscribe when I get hammered like this because I don’t think the marketer really cares about their subscribers by doing this.
4: Raise Your Prices
If your sales page is converting well, then raise your prices and see what happens.
Even if you wind up converting at a lower rate, you’ll likely still be making more money because your prices are higher. Consider a $20 product converting at 7%, versus that same product priced at $35 and converting at 5%. You’re looking at $140 versus $175 per 100 visitors, or a $350 increase for every 1,000 visitors. It adds up.
When you raise your prices, some of your steady customers will stop buying. But you’ll also get new customers who want to pay for quality, and you will make more money.
When marketer Dan Kennedy advises any business owner on how to increase revenue, the first thing he tells the owner is to raise prices. Nearly every time the business owner will balk and tell Dan it’s a terrible idea. And nearly every time it results in a MAJOR boost in revenue.
And there you have it – 4 ways to increase your sales and revenue right now. These might not be for the timid, but I can tell you from experience that they work.
If you are reading this post, you must already realise that affiliate marketing is one of the quickest and most lucrative ways to start an online business.
But it isn’t always as straightforward as it seems and we’re going to look at a couple of affiliate marketing strategies that you can use to boost your effectiveness as an affiliate marketer and these are based around the concept of SEO (search engine optimisation).
This may sound like affiliate marketing for beginners, but I reckon most would benefit from these 2 tips.
Sound good? Let’s dive right in…
Basic Keyword Research For Affiliate Marketers
As an affiliate marketer, you want to learn the best ways to use keywords to help build your business. But if you don’t have any experience working with keywords, it can be a little confusing.
These helpful tips should assist you in being able to learn the best keywords and how to use them. First, you need the right tools to help you gather the best keywords.
If you’re just starting out, there are some great free and paid keyword tools you can use. One of the good free ones is Google AdWords. You can also use tools like Wordtracker, SEMrush, SpyFu, Ubersuggest, Wordze or Keyword Discovery.
Some of these have all free access, some free but limited usage offers and others are paid.
The Google AdWords Keyword Tool is very easy to use. When you pull up the screen, type the word or phrase you’re thinking of using on your website or blog. For example, if you’re selling acne products, you’d type the word acne in the box where you list the word or phrase.
When the words come up, you’ll see: acne, cystic acne treatment, adult acne treatment, best acne treatment, etc. The tool will show you if the competition is high, medium or low and what the volume of global and local monthly searches is.
One helpful tip is that you also want to cover other terms people would use to search for acne. To get other words people might be using, you can pull up an online thesaurus and type in acne.
You’ll get a response of: blemishes, pimple, skin inflammation etc. – and you can put those words in the keyword tool and see how they rank.
These are words that people use when they’re looking for something but aren’t completely sure what they want. For example, someone might type in the keyword ‘shoes.’
When you’re doing keyword research, you also want to look for exact matches. An exact match is how it sounds. Your keyword or keywords exactly match what someone has typed into the search engine.
For example, if someone types in ‘black lamp’ and you have that as your keyword, it will lead them to your website or blog or ad.
While ‘play guitar’ is an example of a keyword phrase, an example using longtail keywords would be ‘learn how to play guitar’ or ‘how to play guitar notes’ or ‘how to play guitar for kids’ etc.
Longtail keywords are important because you can get more traffic because you rank well – and you’ll end up with higher conversions.
OK, now let’s look at some ways to optimise your site with some basic SEO settings and we’ll assume that you are using WordPress to build your blog or website.
Basic Search Engine Optimisation For Affiliate Blogs
Some affiliates set up a blog and create lots of content – without ever learning the ins and outs of search engine optimisation. As a site owner, whether you have your own products or promote someone else’s, it’s important that you know SEO.
Make sure the settings allow search engines to index you. Inside the dashboard, you have the option to block access to your site by the search engines. This is under Settings and Privacy, so do a quick check to see if it’s set up correctly.
In the Writing category under Settings, go to the bottom where it says Update Services. Find a good up-to-date Ping list and paste those URLs into this area. That helps other sites know when you have new content.
Categorize your blogs and deliver a good navigation system. When a visitor lands on your website, you want it to be sticky. Sticky means they stay around for awhile, not clicking out after they read one blog post.
Go to the Settings section again and click on Permalinks. You want this option to be Post Name. This means that after your domain and the word blog, the URL will have the name of the post, like this: yourdomain.com/blog/keyword-relevant-blog-title.
Use both broad and longtail keywords in your posts and pages. Some affiliates make the mistake of trying to rank for the broadest keywords in their niche, like “health” or “diet.” It’s much easier to rank well in search engines when you use longtail keywords.
A longtail keyword phrase would be something like this: “the best diet after pregnancy.” Over time, as your blog becomes an authority figure, you may find that you’re also ranking for the broad terms as well.
Use a Google sitemap plugin. This plugin helps Google have quick access to a sitemap, rather than you having to manually create a sitemap that helps guide their robots or spiders around your domain.
Consider an SEO optimiser plugin to give your blog a boost. There are many plugins that help you maximize your blog posts on autopilot. Do some research and see what works best for your needs.
If you are just starting online, then one of the quickest ways to start making money is to get into affiliate marketing.
This business model doesn’t rely on you having your own products to sell, but rather you are promoting other people’s products and you get a commission for each sale made.
This way you can quickly send traffic to an affiliate offer and start making money.
Of course, the first thing you need to do is to decide on the niche that you are wanting to operate in.
The Best Way For Affiliate Marketers To Choose A Niche
When it comes to affiliate marketing, there are many ways for affiliate marketers to choose a niche. It’s important that you put some thought and research into your niche before you put your time and effort into it.
The first thing you should consider is choosing a niche that you feel passionate about.
With affiliate marketing it’s best to be writing and working in an area daily. If you don’t enjoy what you’re doing, chances are slim that you’ll stick to it for very long.
Eventually you may even feel depressed and hate what you’re doing. This is the exact opposite of what you want to experience in your work life. Make sure you have the ability to dig in to your niche forever.
Next, you need to look at the longevity of the niche. You’ll want to avoid something that’s considered a fad and will be obsolete before you start making any money.
With affiliate marketing, it will take some time to begin making substantial income, even though initial commissions can be seen right away.
Once you’ve built up a niche, you want to be able to keep it going for a long period of time. So, make sure your choice isn’t something that will be here today and gone tomorrow. You want your hard work to pay off long-term.
Do your homework and find out how many people will be interested in what you’re promoting.
You also need to consider promotion options. In your niche, what kinds of products can you promote? Can you promote a book that will sell in your niche? Can you promote tangible items or digital products?
A membership site related to your niche is also a possibility to consider. These are all things to think about as you’re choosing your niche before you put in a lot of time and energy.
When you choose a niche that interests you and has a wide variety of products that you can promote, you’ll have more success in the long run.
Now, once you’ve considered all the above and decided on a niche, there is another consideration to think about: do you decide to stay in a broad niche with a larger target audience or do you drill down into a sub-niche which will be narrower and have a smaller audience but thy will be much more targeted. There are pros and cons for both so let’s dive in…
Should Affiliate Marketers Choose A Broad Or Narrow Niche?
Whenever affiliates are just starting out, or questioning the direction they already took, they start wondering if a broad or narrow niche is the best way to go.
There’s actually no right or wrong answer, but you have to know how to tackle the two different strategies.
So, let’s say you decided to tackle the children’s toy niche. You could have a general toy site, but you’d still need to organize the content into things like toys based on age, gender, materials, brands, indoor versus outdoor, etc.
Or you could go with a narrow approach in your niche. This makes it really easy for you to rank quicker with an authority site.
For example, TopToysfor1YearOldGirls.com that was fully focused on toys for this age and gender would probably become an authority site rapidly for those searching for that topic.
Either way you choose – broad or narrow – you can work your way back over time. So, if you choose a broad niche, you can work over time to dig into the narrow levels and provide expertise there for your affiliate income.
If you choose a narrow niche, like the one listed above, you could branch out and create a bunch of narrow sites and then eventually link them to a main site.
For example, you could create a TopToysFor2YearOldGirls.com, 7-year olds, 13-year olds, etc. Once complete, you could then create a main “TopToysForGirls.com” site that linked them all together.
The great thing about both niches is that you can search for keywords that will help guide you in the type of content that you want to create.
Over time, you may want to move from free keyword tools to the paid versions that give you more information about the kind of edge you can expect to have over the competition if you rank well for them.
Pick whichever strategy you feel more comfortable with right now – broad or narrow – and then if you want to move into a new direction, you can do that without any problems down the road.
Yes, you read that headline right. In fact, you might even want to read it again.
You can totally get affiliates to PAY YOU for the right to send you buyers.
I ran across this a couple of years ago, and I have to say I was impressed. In fact, I just about joined this myself, and I’m a seasoned pro. This was done by a group of seasoned marketers, but there’s no reason why a new marketer or marketers couldn’t do it, too.
Build A Basic Sales Funnel
First you start with a sales funnel. You’ve got a squeeze page offering a terrific little “how to do marketing” type of lead magnet. Once visitors grab the lead magnet, or even if they try to click away without picking up the lead magnet, they are then directed to a sales page for an online marketing membership site.
The membership site has several levels, with the lowest level being free to join. Of course, they highlight the free level in the headline to keep people on the page, and then they extoll the virtues of the other levels. Each level has more and better content, better support and so forth.
The free level is fairly basic but does give enough info for a newbie to make a start in making money online.
I’ll give you an example of that pricing to give you an idea of what I’m talking about:
Level 1: Free
Level 2: $29 per month
Level 3: $44 per month
Level 4: $49 per month
These aren’t the exact price points they used, but you get the idea. You see there is very little difference between level 3 and 4 in terms of price, but in terms of content there is a big difference.
This is a great psychological ploy, because it gets the prospect to study the differences between levels 3 and 4 while forgetting all about level 2.
And of course if they’re going to get a paid membership, they’re most likely to choose level 4.
The content is drip fed each week…
…and if you’ve been paying close attention, you’ve realized I haven’t really shown you anything new yet.
Offer Affiliate Programs!
Here it comes, so hang on to your seat, because THIS is how you get affiliates to PAY you to send you a list of BUYERS:
(I love this bit!)
This means if they are a level 2 member, they can give away level 1 and sell level 2. If they happen to sell level 3 or 4, they still get paid, but not as much.
But if they are a level 4 member, they get to sell all four levels and KEEP ALL the money.
That’s right – they get to keep 100% of what they sell if they are level 4.
I hope this is making sense. It sounds complicated at first, but it’s actually fairly simple once you understand the concept.
Thus you’ve got affiliates paying (in our example above) $49 a month for the privilege of selling memberships and keeping all the money.
That’s a great deal for the affiliates, right? Absolutely. You can see why I almost jumped on it.
The affiliates don’t have to worry about hosting, fulfilment or any of that stuff, because the membership takes care of all of that.
The affiliate gets a unique sales page URL, squeeze page URL and membership area.
The affiliate gets to build a list of prospects and buyers simply by promoting the URL, and of course they are earning residual monthly income, too.
The list of prospects and customers stays in the system and cannot be exported. Affiliates can only email their lists from inside the system. So if they drop out and stop paying their monthly fee, they lose their lists.
This can make for some very sticky affiliates who never leave.
Clarify Your Terms And Conditions
Now for the icing… in the terms and conditions, it is made explicitly clear that the membership site operator(s) have access to all of the prospects and customers who sign up.
This means they can email prospects and customers any time they like, making any offer they like. PLUS, the site owners can also place offers in the membership area as well.
And the affiliates are getting a terrific deal, too, getting 100% monthly commissions and the ability to email their customers and prospects from within your website.
It’s a true win / win for everyone involved, and done correctly it can yield a tremendous amount of prospects and buyers for you, as well as excellent monthly income to pay for a very nice membership site and have money left over.
When I heard about this, they were making five figures a month from the membership site fees alone. This doesn’t include what they were earning from mailing to their ever-growing email lists, or from the special promotions they continually placed in the members’ area.
Imagine if you were earning 5 figures from your membership site AND having a team of affiliates working hard to build your list of prospects and buyers. Sweet.
I wish I had started my first site this way – I’d probably be retired today.
Someone joins your list and what do they see?
“You are subscribed. You can unsubscribe at any time by clicking this link. Thank you.”
Wow! That really built some rapport now didn’t it! I tell you, I am so fired up about being on another list that I could just… well… actually I’m not, and I think I will unsubscribe. Thank you.
If the above example is anything like your thank you page, then you’re blowing it.
With that in mind, here are 6.5 ideas of what you can do with your thank you page that won’t have new subscribers turning away in boredom, annoyance or revulsion:
Learn More About Your New Subscriber
They just gave you their email address and maybe their name – now ask something that will help you with your marketing and show that you are interested in them.
Examples of good questions to ask are:
- What do they most want to learn about ___?
- What is their number one goal?
- What is the biggest challenge they face right now?
Ask Them To Share And Get Even More Subscribers
Ask them to invite their friends through social media to get your incentive or lead magnet.
In return, you’ll reward them with something even better than the initial offer that made them sign up in the first place.
And giving highly valuable incentives to share your offer with their friends is a really great way to build a relationship with your subscribers.
Build Authority And Credibility
Demonstrate that they made a wise decision in joining your list by showing the previous reviews and testimonials from your biggest fans.
Social proof goes an incredibly log way to building trust and you need to reinforce that your new subscribers made a good choice when signing up with you.
Why not link out to a case study if you have one showing how your customers are getting results with your products or services?
“Sell” Your Lead Magnet – Again!
Done correctly, your lead magnet is an excellent representation of your expertise. But it won’t do your new subscribers any good if they don’t consume it.
So, remind them of what they’re about to discover by using short, snappy bullets like this:
- “Congrats on getting your copy of “Hidden Traffic Strategies.”
- You can download it from the link below.
- When you do, you’ll discover:
- The toilet paper method to getting traffic on demand – page 6
- The annoying email that doubles referrals – page 12
- The surprising way to triple your traffic every week, like clockwork – page 15
If you can persuade them to consume your gift and act upon what they have learnt, they will be much more likely to see results.
And if they get results, they are much more likely to share it with their friends as they know it works.
You must keep pushing them to actually consume the content and to take action, and encourage them to ask questions if they get stuck.
All this will reinforce the KLT (Know, Like and Trust) factor that is so important for online business these days.
Send Them To Your Blog/Website
Or send them to your most popular video. Or…
By giving away a lot of great actionable content for free, whether via your blog, YouTube channel etc. you are showing them that you know what you are talking about and that you have a genuine interest in their success.
When they realise this, they’ll be back for more.
Promote An Offer
Make them an offer they can’t refuse. This is an especially great time to offer that year old $197 course of yours for, “Just $11, One Time Only, Grab it Now.”
Build the value as though you are selling it for $197, and they will buy it.
When they do, you have something much more important than $11 – you have gotten them to become your customer, your buyer, and potentially a raving fan who promotes you on social media and buys everything you offer.
Or at least purchases a product now and then.
Also, once they have become a paying customer, you must treat them differently. Lavish them with other free training, keep building rapport and you will definitely reap the rewards.
Remember that this requires a long-term focus.
Regardless of which of the above six possibilities you use on your thank you page, I would encourage you to also show your personality.
If it fits you and your business, inject some humor. Use a funny photo or cartoon to express just how appreciative you are that they subscribed.
And don’t try to cater to everyone. Be polarising. It’s okay to repel those that don’t “get you” because you only really want to do business with those that share your values and beliefs.
You can also use your own photo to build rapport. Make it look amazing and memorable with the help of a graphic artist.
Remember, your thank you page is prime real estate for building rapport, so don’t blow it. You already have their attention so make the most of it
Affiliate Marketing With Clickbank Basics
Anyone who has been trying to make money online for more than 2 minutes would have heard of ClickBank and what a potential goldmine it is.
Clickbank is an extremely popular and profitable affiliate network on the worldwide web and many Clickbank affiliate marketers make a lot of money with it. This post will give you the basics on how to go about using this powerful website.
By the way, if you want to learn more about affiliate marketing in general such as some of the myths surrounding it, you can read a great post here.
OK, back to Clickbank. Signing up with Clickbank is fast and easy and there are several tutorials, tips and training that show you exactly how to get started.
Next, you’ll want to look for your first product or service–keep in mind that Clickbank is generally geared for digital products.
If you already have an established site on a certain topic, it’s very easy to incorporate some Clickbank products to sell there. The more specifically targeted the product to your site, the better.
Look for products and services that have good gravity and popularity stats. If you find something that you really like but the stats don’t add up, then it’s probably not worth the effort you’ll have to spend on it.
You can decide to promote your product directly with the salespage given to you by the merchant, or you can do it by setting up a blog or website and positioning the product there on what is called a bridge page.
Most experienced marketers will agree that you can send traffic/visitors directly to merchant website as a newcomer to affiliate marketing, and it is a way to learn the ropes, so to speak.
But it is well worth the effort to eventually set up your own blog or website. This way you can use your bridge page to offer visitors a free report or checklist that is highly relevant to the Clickbank product you are promoting; this way you can get people’s email address and start building your own list.
Some pros and cons of Clickbank affiliate marketing
- One big pro, especially if you are a newcomer to affiliate marketing, is that Clickbank is extremely easy.
- The second big pro is that the commissions are on the high end when compared to other affiliate networks.
- One con is that many of the products offered on Clickbank are not of the best quality, although they can be expensive. There are really a great deal of rags-to-riches types of products and e-books. You can also find many good products but you do need to do a bit of digging, depending on the niche you are working in.
- Another con is that the Clickbank stats are really nothing special, especially if you compare them to sites such as Adsense and Amazon, just to name a few. Also, you can only create text links automatically with Clickbank. Other types of links are not available.
As you can see, Clickbank affiliate marketing is a good place to get started in affiliate marketing and many experienced marketers are successful with them as well.
However, the problem that many beginners and even intermediate marketers face is that they just can’t crack the ‘ClickBank code’.
It’s as though those who know what to do are insiders who are raking in the cash while everyone else is an outsider struggling to make a single sale. It used to be that way for a long time until CB University appeared on the scene.
This is one of the most popular online marketing courses online and many customers have reported benefitting from it. The 2.0 version is an improvement on the first release and it’s bigger and better now.
Several CB University members have left glowing testimonials about the efficacy of the training and how it bridges the knowledge gap that has always prevented beginners from succeeding with ClickBank.
Let’s look at the pros and cons of CB University 2.0 and see if it lives up to the hype.
The Good Points:
1) One of the strongest points about CB University is that it covers both affiliate marketing and product creation. This is definitely an improvement on the earlier version which only covered product creation.
With the 2.0 version you have more flexibility. Generally, beginners will find it easier to start off as an affiliate… and as their knowledge and experience gets better, they’ll be able to take on the more daunting challenge of becoming a product vendor.
2) The training itself is detailed with notes, videos and over-the-shoulder instructions. The methods are clearly explained in a step-by-step manner and even the greenest beginner will be able to follow along without difficulty.
3) The people behind CB University 2.0 (Matt Hulett, Adam Horwitz, Justin Atlan) are all accomplished marketers in their own right. They are NOT fly-by-night scammers who will take your money and run. This is crucial when choosing to spend money on any ‘make money online’ course.
4) The training is simple to follow, but is extremely in depth. The training for becoming a vendor on ClickBank is broken down into 12 weeks.
- Week 1 – How It Works
- Week 2 – Finding Your Perfect Product
- Week 3 – Creating Your Avatar
- Week 4 – Creating Your Product
- Week 5 – Creating your Perfect Upsell
- Week 6 – Sales Copy & Conversion Maximizing
- Week 7 – The Easy Video Sales Letter
- Week 8 – Finalizing your Product
- Week 9 – Getting onto ClickBank
- Week 10 – Attracting & Managing JV Relationships
- Week 11 – Split Testing
- Week 12 – Scaling your Success
- Bonus: Selling High Ticket Products on Webinars
And the training for ClickBank affiliates is spread out over 8 weeks:
- Week 1 – Affiliate Marketing on ClickBank
- Week 2 – Understanding Affiliate Marketing
- Week 3 – Finding Your Passion
- Week 4 – The Ultimate Affiliate Funnel
- Week 5 – Free, Free, Free: Always Over Deliver
- Week 6 – Writing the Perfect Swipe
- Week 7 – The Email Blueprint
- Week 8 – Scaling and Expanding
- Bonus: Running Affiliate Promotions
So, you’re going to be busy with this training for quite a while. Ideally, it’s best to choose one method and go all out with it. Most beginners would do well to start off with affiliate marketing.
5) The product comes with a 60-day money back guarantee. So, you have 2 months to give CB University 2.0 a test run. We’re guessing that once you join, you’ll probably stick around for a long time because it has that much value.
6) CB University has a forum for you to hang out with your peers and ask questions and mingle with other fellow marketers. It’s an active community that’s supportive and you’ll learn a lot from there.
This beats buying some eBook from some unknown marketer and being left to your own devices to figure it out, while the marketer has taken your money and run off.
7) The program is also equipped with a very useful toolkit that you’ll use over and over in your business. Basically, it’s a set of tools and online video training that covers some of the tech stuff that most beginners struggle with.
Here’s a list of some of the ‘tools’ inside:
- Camtasia Alternative: APowersoft for Screen Recording
- Creating a Sales Presentation with PowerPoint
- Demographic Research with Google & Twitter
- Design Banners, Posts, & Giveaways with Canva
- Enhance Your Social Media Activity with Hootsuite
- Increasing Conversions with Optimonk
- Introduction to Tools
- Outsourcing with UpWork
- Recording Your Sales Video with Camtasia
- Sending Broadcasts and Automating with AWeber
- Setting Up Your Funnel with CB Builder
- Setting Up a Custom Domain with GoDaddy
- Split Testing with Visual Website Optimizer
- Video Editing with Camtasia
8) There are also live Q & A sessions for members where more training is provided. For those who are unable to attend, you can always catch up on these sessions which are recorded and uploaded in the members area. The value in these sessions more than make up for the monthly fee.
The Bad Points:
1) Just like any online course, you’ll need to study and apply what is taught. Information is useful, but action is the foundational key to all success.
The problem is that most newbies hesitate to act on the information. You must overcome this mental obstacle to see success. CB University is not a winning lottery ticket. You MUST do the work.
2) The amount of information in CB University can be overwhelming to a beginner and may make them him/her that the process is too difficult.
The best way to get around this problem will be to focus on just being an affiliate, instead of a vendor. Once you’ve learned the ropes and are generating affiliate commissions, you’ll be more confident to take the leap and become a product vendor.
3) The membership is a recurring fee. A beginner who is strapped for cash may find that the monthly fee is a burden. The fee gets much higher if you choose the upgrade (Builder 2.0).
Should You Get It?
A resounding YES! This is one of the best online marketing courses on the planet and it’s the benchmark when it comes to ClickBank training.
The fact that it covers both affiliate marketing and how to be a vendor in the ClickBank marketplace makes this a truly well-rounded training program.
With thousands of students and many success stories, the product delivers what it says beyond a shadow of a doubt. If you wish to make a decent side income, this course is for you.
If you wish to make income that will allow you to quit your day job and have location independence and freedom, CB University will help you get there.
If you want to be a millionaire, guess what? Yup! This course is for you too. ClickBank has made millionaires out of several vendors and affiliates. If you do the work and follow the training closely, success can be yours too.
There is a ton of marketing advice online about niching things down until you get to a small, fanatical group of people who will buy anything and everything in that niche.
And this is great advice – I offer it myself and follow it all the time.
But… you know how I like to be contrary. Sort of like, if everyone is selling stock, I’m buying. If they’re buying, I’m selling.
For example,… how many people like to eat good food? Or see movies? Or drive cars? LOTS of people.
So I got to thinking… what if you made an offer that appealed to a ton of people?
For example, how to take vacations for free.
This isn’t anything sketchy – it really is possible to take free vacations. In fact, there are several different methods of doing it.
So, I advertise this free offer: “How to take vacations for free.”
And then I bill myself to my new subscribers (using a pen name) as the guy that will hook them up with really great free stuff, like the free vacations info.
In fact, if they liked that one, they will LOVE what I have coming up, so watch your email…you get the idea.
Then I send them free offers.
For example, a free report or video on how to get all the dates they want.
They opt-in to a new list to get that report or video, and now I have a targeted list of people who want dating info.
Generally, every offer I make is going to be directly tied into an affiliate product such as a Clickbank product.
They get the free report or video, and at the end of it I make a soft sell for the Clickbank product.
I also offer a free bonus if they buy the product. All they have to do is email me their Clickbank receipt, and I send the bonus. This way I can also separate my buyers from my prospects.
As I get these segmented lists, I continue to send them free offers that lead to paid offers.
And I make bank, all because I start out attracting as many people as possible and then segmented them down by interest.
Now then, you might be wondering how this is better than simply targeting a small niche in the first place.
Frankly, I don’t know if it’s better, but it is different, and it does work. And it allows me to build several lists simultaneously from the same main traffic source.
One person can be on several of my segmented lists, after all. For example, they’re interested in vacations, dating and dieting – three different lists, three opportunities to sell them products.
Using this method, it’s very easy to build a large list quickly. And if I want to immediately profit, I offer a one-time offer after they get the initial freebie.
The real payoff is when I start segmenting into smaller, more targeted lists.
And of course, it’s nice to have (for example) 10 lists in 10 different niches, because now I have 10 different profit centers, all coming from the same initial source.
Tell them what to do, for example, but not how to do it. The “how to” is in the paid product.
Or tell them the difficult method to accomplish something, and then offer the easy method as a paid product.
And you don’t have to create any products yourself – just use the ones on Clickbank. But you might be creating short free reports or videos, which of course you can always outsource.
However, it is always worth making the effort to create your own products too and then you can have affiliates promoting YOUR stuff!!
Fortunately, it isn’t too difficult to add a product to Clickbank once you have created it, but you don’t have to work it all out for yourself. Just pick up the Clickbank Superstar course and it will guide you step-by-step in the setup process on Clickbank. Cool, eh?
You can take a look at Clickbank Superstar here: warr.us/CBStar
One last shortcut: A lot of affiliate offers will start out with a free report or video. Make a deal with the product owner to get that report or video in the hands of your readers yourself. That way you’re using their freebie to segment your list, and the affiliate product owner is still making sales.
So, just do what McDonald’s do and “Go Large” and you may just be surprised at the results!
You don’t need major skills to be a drop shipper these days. You don’t need to stock inventory, ship anything, or even guess what might sell.
Heck, you don’t even have to use your own money to pay for the goods.
You can work a couple of hours a day or week, depending on how serious you are.
And frankly this dropshipping for beginners method I’m about to show you is so straightforward, a teenager can do it.
Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product.
The biggest difference between dropshipping and the standard retail model is that the selling merchant doesn’t stock or own inventory.
Instead, the merchant purchases inventory as needed from a third party – usually a wholesaler or manufacturer – to fulfill orders.
Hint: Get your kids started with this when they’re in 8 or 9th grade, and by the time they graduate high school they’ll have a very nice nest egg for college, along with more real-world business skills than most college graduates.
Now Then… How Do You Find Products?
Amazon can give you a wealth of information on what’s selling and what’s hot at the moment.
Think about it, Amazon is probably the world’s biggest marketplace so doesn’t it just make sense that if you want to find hot products, people will be selling these on there and all you really have to do is go and find them ?
Go to Google (yes Google, not Amazon) and run some searches such as…
- Most popular kitchen gadgets on Amazon
- Most popular fitness items on Amazon
- Most popular electronic gadgets on Amazon
- Most popular pet products on Amazon
The first few results will be from the Amazon website itself, but don’t stop at those.
You’ll also find articles pointing out what’s new, what’s selling and what’s especially popular.
Be sure you’re only looking at results from the last 12-18 months – anything else might be out of date, especially if you’re looking at anything electronic in nature.
Make a list of possible products you’d like to sell. Once you’ve got some research done, you should have an idea of what niche you’d like to focus on.
Once you’ve chosen your niche, dig deeper into that niche to find products. You might even choose a sub-niche to make targeting your prospects easier.
For example, instead of choosing ‘dogs’ as your niche, you might choose a single breed such as ‘Great Danes.’
When you have your chosen niche and your products, go to Shopify https://www.shopify.com/ and open your own store with their 14 day free trial.
Next, go to Oberlo https://www.oberlo.com/ and sign up to get their free plugin. This is going to make it super simple to add products to your store.
Now add the Oberlo plugin to your Shopify store.
Set up your payment processor. This is probably going to be Paypal or Stripe, or whatever service you are currently using.
Last, go to AliExpress www.aliexpress.com and open a new account.
Once you’ve done that, import your products to your store by using the Oberlo plugin.
Did this sound like a lot of work?
Once you’ve done everything above, you are ready to start driving traffic and making money.
If you already have a list in this niche, then that’s your first go-to place to get traffic.
Same way if you already have social media accounts and followers in this niche, you’ll want to promote your store in those accounts.
When you’ve done those things, it’s time to invest a little money and start advertising.
Let’s use $100 as an example. And if you don’t have the $100 to spare, you can always sell something on a site like Craigslist or Gumtree to get it, or just borrow it someplace.
Your goal will be to set up a Facebook page for your store and test ads until you find your winner. Figure on initially spending $10 a day for 10 days to find the ad that gets the sales.
Don’t overthink this or get stressed. If you’ve chosen hot selling products, this really isn’t going to be that difficult.
As an alternative, or in addition to using Facebook, you can also find large Instagram pages in your niche that have at least 50,000 followers and decent engagement.
To figure out the engagement rate, add up the number of likes for their last 10 posts, and then divide that number by 10 to find the average likes. Once you have that number, divide it by the total number of followers to find the average engagement rate.
You’re looking for a bare minimum of 1% engagement. Once you find these pages, send them a direct message asking if they’re willing to promote your product.
Rates for promotion are typically $15 for 50,000, $20-25 for 100,000, and $30-$50 for 200,000. But these rates aren’t written in stone. The higher the engagement, the more you might want to consider paying. And a lower engagement means you shouldn’t be paying as much. Negotiation is key.
Look for the pages that most closely match what you’re selling. For example, if you’re selling something for rose enthusiasts, you ideally want to find a page that focuses on roses, not on gardening in general.
By investing $50 to $100 in Instagram, you should get 2-6 promotions and several sales or more.
Add products, rinse and repeat.
See how easy that is? Yet I know that 98% of people who read this won’t do it. Which is good news for you… much less competition that way.
So, are you going to be one of the 2% who does take action and makes a killing with dropshipping? I know what my answer would be!
Affiliate Marketing Myths (The Top 5 Affiliate Marketing Myths)
Bad information keeps many people from making money online.
People give a half-hearted effort to one form of marketing, get disappointed that it didn’t work, and then cry out to the world that it no longer works…
“Email Marketing Is Dead!”
“SEO No Longer Works Thanks to Google…”
“Content Marketing Has Lost Its Luster…”
Or the big one:
“Affiliate Marketing Is for Scammers!”
When something is proclaimed dead or not working any longer, it’s probably because someone was gaming the system and the system owners plugged the hole.
Ethical marketing always works in the long run.
That’s why Affiliate Marketing has worked for decades and will continue to work for the non-scammers of the world.
But the headlines persist, and the myths and misconceptions flourish. Let’s take a look at affiliate marketing myths (the top 5 affiliate marketing myths) and reveal the truth about them!
Shall we begin…?
1) Affiliate Marketing Is Easy…
There’s a misconception out there that the newbie online marketer can grab an affiliate link, put it on their Facebook page, and the money will start rolling in.
Not so fast…
Affiliate marketing like any other business model IS a business.
And it should be treated like a business.
While affiliate marketing may be the exact business model you need as a new entrepreneur, it’s important to understand and accept that it is NOT a get-rich-quick scheme.
Is this beginning to sound like work yet? It should.
Affiliate marketing can be VERY rewarding, but it is not easy, especially if you have no business experience. But affiliate marketing can be best way to learn how to build a business with very low-risk.
Your investment as an affiliate marketer is low because you don’t have any product or delivery costs. Your focus must be on building a market, knowing that market inside out, and learning how to sell.
These are essential skills for any business owner to master.
Driving traffic and measuring conversions to build your marketing list is the primary tool of every affiliate marketer.
2) Affiliate Marketing Doesn’t Work Any More…
The days of throwing a link up on the social marketing sites and making a million dollars over night are gone…if they ever existed.
Social media has heightened the importance of building relationships with your target market, and that can be a slow process.
Your followers and email subscribers must feel a connection with you. If they don’t, they find someone else where that connection is real.
Affiliate marketing not only works with an audience that knows, likes and trusts you, but they will ask for your affiliate link for new products. Sometimes, they feel such a close relationship that they’ll pass around your affiliate link for you.
Affiliate marketing without real relationships (even if they’re automated) is hard but can be done with a lot of effort.
But affiliate marketing with real connections with an audience that has been nurtured and embraced works like a charm because you’re genuinely looking out for their interests.
3) The Competition Is Too Steep In Affiliate Marketing…
First, let’s agree competition is good.
That means there’s a market for the product. If not, no one else would be trying to sell that product.
Competitors can also become your best traffic source. Using the right tools like iSpionage.com, you can target your competitors, and step in front of their traffic with better offers, Facebook ads, or other techniques.
Sound a little cutthroat?
Nope, it’s just business. Once you become the Big Dog, everyone will target you too.
Your job is to offer better bonuses, better services, better support, and better experience to that market. And by doing that, you’re building a better relationship.
Find out how your competitors are building their audience (keyword research) and jump in there to grab that audience yourself.
Business is about competition, so if that bothers you, you probably need to get a job.
4) The More I Promote My Affiliate Links The More Money I’ll Make…
Listen, this one is tricky.
In theory, this is true. But there are other considerations like…
Does your message match the right audience? This is where you’ve got to get good at know your market including their hopes, dreams and issues.
In the consulting world, they call these the FUDs – Fears, Uncertainties and Doubts.
What is your audience trying to do? And how can the solution you put in front of them solve that issue?
Promote to the right audience and you don’t have to “sell them” often because you become part of their go-to-problem-solver while you’re building a relationship.
5) Affiliate Marketing Is High Risk And Low ROI…
Ok. There is risk in any business endeavor. In affiliate marketing, you could make a lot of sales for a product only to have the product owner go out of business.
That’s always a risk.
And the return on investment could be very low, but only because you’re not making sales.
That usually means you don’t have the right message for the right target market. Conversions are much easier and ROI much higher when you convert prospects to customers.
Opponents of affiliate marketing will jump in here and declare you’d be better off building your own products, selling them online and keeping ALL the money.
Here’s the truth about that:
Affiliate marketing is awesome because the risk is extremely low. You don’t have to create a massive infrastructure to support your products. You’re letting someone else take that risk on.
And the low ROI? Wrong.
The potential in affiliate marketing for those people who learn how to build an audience and convert that audience to paying customers is HUGE because it’s a pay-for-performance model!
The more you convert, the more you make and the higher your return.
Of course, like everything else, affiliate marketing only works if you know how to do it correctly.
To keep you on track, it is a great idea to use checklists and if that sounds like a good idea to you then please look at these checklists here: warr.us/NAMSAffChecklists
Affiliate Recruitment Strategies (19 Proven Tips For Recruiting The Best Affiliates)
Did you know that all affiliate marketers are not created equal? I’m sure if you are a product seller that you are only too aware of this fact!
So how do you recruit great affiliates?
While there is no one answer, there are many ways to find and recruit those key affiliates who will take your business to the next level.
OK, without further ado, let’s talk about recruiting affiliates
1. Social media
Yes, you can find great affiliates on social media. Target people who are interested in affiliate marketing and blogging in your niche.
On Twitter, search for your keywords to find who is talking about your niche, and then follow them and start interacting.
LinkedIn is a great place to meet affiliates and just network in general. You can post and participate in discussions and connect with people in a professional atmosphere.
2. Affiliate networks
One of the quickest ways to attract affiliates is to launch your product on an affiliate network. There are many to choose from, including Clickbank, Commissions Junction, JVZoo, Linkshare and Sharesale.
3. Affiliate forums
Build and maintain a presence on affiliate forums. These are great places to meet and recruit affiliates.
Here’s a few to get you started:
4. Recruit your customers
This is a great way to get new affiliates who truly use and believe in your product. These people are fans of your stuff and would probably have no problem recommending it to others, especially for a bit of cash too!
Reach out to your buyers and see who would like to be your affiliate, and take it from there.
5. Your own website
Place a link on your website! This is perhaps the most simple, yet most overlooked technique of all. Place a link at the bottom of your website, and anywhere else you choose, pointing people to your affiliate page.
6. “Wanna Promote?”
Contacting websites, blogs and other web publishers. Send them a well-written email to ask them in a very polite way if they would like to become your affiliate.
You’ll likely have to contact a lot of people to get results, but it can be totally worth the effort.
7. Use a Service
Use a service such as Affiliate Leads https://affiliateleads.net/ to locate potential affiliates by category, keyword or advertiser.
Group High http://www.grouphigh.com/ is a site that will help you find the best bloggers and influencers, as well as manage your relationships.
If you have the funds, you can hire a service such as Experience Advertising https://experienceadvertising.com/ to do your outreach and recruiting for you.
10. Use PPC Search Ads
Did you know that affiliates are actively looking for great programs to promote? You can find them by running PPC ads in Google Adwords and Bing Ads.
Don’t forget to track to see which ads are bringing in the most effective affiliates.
11. SEO’d Affiliate Pages
Create a page just for affiliates. Then optimize that page for SEO results, so when people are searching for affiliate programs in your niche, they can find you in the organic search results.
12. Press Releases
Write press releases for online distribution. Press releases can be another way to gain traction in the organic rankings.
13. In Person
Trade shows, summits and conferences are great places to meet new affiliates. You might even consider getting a booth at some of these events, so affiliates are coming to you instead of you hunting them down.
14. Customer Referral Program
Plus it automates the process, so you can put your focus elsewhere.
15. You Promote Mine, I’ll Promote Yours
Approach other product sellers and offer to do a deal in which you promote each other’s product. A few notes about this one: Obviously you want to find product owners in your same niche. You want to love their product enough to promote it – don’t promote junk just to make some sales of your own.
I can tell you right now that your customers are not buying just one product on generating traffic – they’re buying several. You can be the affiliate who introduces them to a traffic course you truly believe in, and in return get your own product promoted as well.
16. It’s Super Affiliate!
Look for super affiliates – the top affiliate performers who can generate significant revenue for the merchants they choose to promote.
They’re going to be looking for high conversion rates and a decent percentage of the profits.
Be sure you’ve got everything running smoothly and converting well before asking them to promote. If they make a lot of sales, they may continue to promote you into the future.
But if there are technical glitches or low conversions, you will never hear from them again.
Watch to see who is promoting similar offers. If you’re about to launch that traffic program, so some research to find out who the top affiliates were for previous traffic programs.
Perhaps the easiest way to do the research is proactively. Sign up as an affiliate yourself so you can see who the top promoters are, and contact them well in advance of your own launch.
Run an incentive contest, promote it everywhere. Running a contest with cash prizes for top performers will entice new affiliates to join your affiliate program.
19. Affiliates Recruiting Affiliates
Offer an incentive to current affiliates to bring in new affiliates. Affiliates know other affiliates. And offering a percentage of profits on their affiliate recruits is a great way to incentivize them to do your affiliate recruiting for you.
Above all else take care of your best affiliates and keep them happy. Affiliates can make or break your business. If just one affiliate has a bad experience with you, they can potentially tell dozens of others to steer clear. Once this happens, you’ll find it very difficult to recruit new affiliates.
A half dozen of these affiliates promoting you on a regular basis can move you into the 6 figure range. All for just recruiting and taking care of your best people.
OK, there you have it; 19 top tips to add to your affiliate recruitment strategies to help you attract and recruit the best affiliates.