Jason's Tips

Jason’s Tips

How To Create A Great Value Proposition

Your value proposition determines if people will bother reading about your product or close the page.

If you get it right, sales can skyrocket. Get it wrong, and you’ll wonder why all that traffic isn’t converting into sales.

The less known your company is, the more you need to work on and perfect your value proposition. Does Pepsi or Coke need a value proposition? Probably not.

Does Little Guy Joe who just got into online marketing need a value proposition? He sure does if he wants to make sales.

So What Is A Value Proposition Anyway?

Not wanting to rely solely on my memory, I did some research, and this is what I found to be something of a consensus of what a value proposition should be:

It’s your promise of value to be delivered to the customer. And it’s the #1 reason your prospect should buy from YOU.

A great value proposition incorporates one or more of these qualities:

Explaining how your product is going to solve your customer’s problem, or how it’s going to improve your customer’s situation. (This is called relevancy)
States specific benefits your product delivers (This is quantified value)
Tells your customer why they should buy from you instead of your competition (This is unique differentiation)

But I think we need more clarification. In doing my research, I also found that a great value proposition…

Targets a specific market
Focuses on quality, cost or speed, or a combination of two of those
Clarifies what the company or product does not do

Your value proposition should be the first thing visitors see on your home page. Plus, you’ll want to place it on all entry points to your site as well.

People need to be able to read it and immediately understand it. Which is to say, corporate gibberish created by a committee of eggheads isn’t going to cut it.

For example, if I tell you that my value proposition is:

“Revenue-focused automated marketing and sales closing solutions unleashed through collaboration throughout the revenue cycle”

I’m guessing you’re going to be bewildered. Or you’re falling asleep. Or you’re confused as can be.

And there’s no need to be redundant. For example:

Online Billing and Invoicing Software

Invoice Dude is an online billing software specially designed for small and medium businesses. Thousands of businesses and individuals trust us for their invoicing!

This tries to appeal to too many people – small businesses, medium businesses and individuals.

There is no differentiation from other online billing and invoicing software.

In addition, it says ‘thousands of businesses,’ yet offers no proof. Stating an actual number such as 12,549 would be a great help, and it could be updated automatically or manually on a daily or weekly basis.

Plus, I don’t know about you, but this entire value proposition puts me to sleep.

And with a name like Invoice Dude, they could have done soooo much better.

What A Value Proposition Is NOT

It’s not a catch phrase or a slogan.

“Coke, it’s the real thing” and “L’Oreal, because you’re worth it” are slogans, not value propositions.

It’s also not a positioning statement.

“America’s #1 bandage brand, heals the wound fast, heals the hurt faster” is a positioning statement.

These are better than nothing, but they’re not what we’re striving for.

Calling your product the ‘real thing’ doesn’t show one benefit or reason why we should buy it over the competition.

Because you’re worth it doesn’t tell us anything – it just sounds good. And expensive.

Being #1 doesn’t make me want to buy your product, either.

These are all examples of slogans, not value propositions:

Like sleeping on a cloud (Sealy)
Milk from contented cows (Carnation)
Save Money, Live Better (Wal-Mart)
I’m lovin’ it (McDonalds)
When you care enough to send the very best (Hallmark)
Just Do It (Nike)
Finger Lickin’ Good (KFC)
Have it your way (Burger King)
Melts in your mouth, not in your hands (M&M)
The happiest place on earth (Disney World)
The best a man can get (Gillette)
Betcha can’t eat just one (Lays)
Think outside the bun (Taco Bell)
“Koo Koo for Cocoa Puffs”
“Snap! Crackle! Pop!” (Rice Krispies)
Are you a Cadbury’s fruit and nut case?”
“Keep Walking” (Johnny Walker Whiskey)
“Wii would like to play.”
“I’d rather die of thirst than drink from the cup of mediocrity.” (Stella Artois)
“We don’t charge an arm and a leg. We want tows.” (From a towing company)
“Yesterday’s meals on wheels” (From a septic tank)
“We repair what your husband fixed.” (From a plumber’s truck)

Value Proposition Components

A value proposition is usually longer than a slogan.

In fact, it can have a headline, a sub-headline, one short paragraph of text and possibly bullet points.

And it might even include a visual, such as a photo, graphics or hero shot.

There is no one correct way to build your value statement, nor is there only one possibility. This is something you’re going to have to think about for awhile.

You make notes, try things, think about it, tweak it, ask opinions and tweak it some more.

Headline: This is usually the big end benefit you’re offering your customers, stated in one clear, short sentence. You might mention the product, the customer or both. This is where you grab attention, because if you don’t, then you’ve already lost a fair share of your prospects.

Sub-headline: This is a specific explanation of what your product does, who the ideal customer is and why your product is useful.

One short paragraph: This can be instead of or in addition to a sub-headline, and serves the same purpose as the sub-headline above.

3 bullet points: These are the key benefits or features. Notice we said three, not unlimited. You may or may not need bullets, but if you do, keep them short and punchy.

Visual: Images always communicate faster and generally better than words. You might show the product, the happy customer or an image that reinforces your message.

How To Write Your Value Proposition

This takes time to get it just right. In the beginning, do the best you can, and then adjust it along the way.

There is no reason to delay starting or growing your business just because you don’t have the perfect value statement yet.

A good value statement is better than no value statement, and in time you can make it great.

Start out by answering these questions:

What’s your product or service?
What is the BIG end-benefit of using it?
Who is your ideal target customer?
What makes your offer unique?
How is your product different from anything else available?

NOTE: If you can’t answer why your product is unique or different, then you might want to work on the product itself. Selling a ‘me too’ product that is identical to what’s already being offered can be difficult UNLESS you already have a well-known brand.

Once you have your first draft of your value statement, ask yourself these questions:

Is it clear and easy to understand?
Does it communicate concrete benefit(s)?
Will a customer know exactly what result they will get from using your product?
Does it say how it’s different or better than the competition?
Does it avoid hype? (amazing, fantastic, best ever)
Does it avoid business jargon? (revenue generated resource allocation blah blah blah)
Can your ideal prospect read it and understand it in a few seconds?

If someone is shopping around, then they’re likely to check out 4 or 5 different options before deciding.

By having your value proposition at the top of your first page, you can easily stand apart from all competitors.

Research shows that visitors notice value propositions faster when they have more text. Visitors were also able to describe more product advantages when there were more to read about in the value proposition.

And readers tend to prefer bullet points – they’re easier to understand and remember.

Examples Of Great Value Propositions

Uber: Tap the app, get a ride

Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. And payment is completely cashless.

Unbounce: Build, Publish and A/B Test Landing Pages Without I.T.

The mobile responsive landing page builder for marketers.

<button copy>Build a high-converting landing page now.

Build a page
Publish it
Test and optimize

Slack: A messaging app for teams who put robots on Mars!!

NASA’s jet propulsion laboratory is one of tens of thousands of teams around the world using Slack to make their working lives simpler, more pleasant, and more productive.

Trello: Trello is the free, flexible and visual way to organize anything with anyone.

Drop the lengthy email threads, out-of-date spreadsheets, no-loner-so-sticky notes, and clunky software for managing your prospects. Trello lets you see everything about your project in a single glance.

iPhone: Why there’s nothing quite like iPhone

Every iPhone we’ve made – and we mean every single one – was built on the same belief. That a phone should be more than a collection of features. That above all, a phone should be absolutely simple, beautiful and magical to use.

Value Proposition Boosters

Sometimes it’s difficult to find ways to differentiate yourself from your competition, so you might try adding one or more of these to your offer:

Free shipping
Fast or next day shipping
Free trial
Free setup or installation
Free bonus
No long-term contracts or payments
A very clear money back guarantee
A better than money-back guarantee
A discounted price
Customization
One-on-one personal help

Remember, you don’t need to hit your value proposition out of the park on the first try. But you do need to build one and use it.

Tests show that having the right value proposition can have an immediate effect on your sales, sometimes even doubling or tripling conversions.

Of course, it’s going to depend on your product, your niche, your customers and even your competition.

And most of all, it will depend on how well you craft your value proposition.

One more thing – an added beauty of having a great value proposition is it clarifies in your own mind what it is that you are truly doing for your customers.

It actually makes your job easier, in that you are no longer trying to be a jack of all trades, or trying to make your product fit everyone.

The clarity your value proposition brings can also bring you peace of mind and a better ability to grow your business big, strong and fast.

Niche Marketing

How To Build A Business, Sell It And Retire In The Next 5 Years!

Are you willing to work like crazy for 5 years (give or take) so you can retire?

If so, I’ve got a business plan for you. And I don’t care if you’re 20 or 70 – this can work.

One note before we get started: Anything that you either can’t do, don’t want to do or don’t have time to do, you outsource.

If you’re going to actually, really, truly retire in 5 years, taking this from zero to a 7-figure payday, then you need to get work done FAST.

And in many cases that’s going to mean outsourcing some of this.

Oh yes, did you notice how I covertly slipped that “7 figure payday” in there? I’m serious about that. Doing what I’m about to lay out for you, you can indeed retire in about 5 years with about 7 figures.

Your results may vary – in fact, they might be a whole lot better than that, I don’t know.

Let’s get started:

Step 1: Select Your Niche

What I’m about to propose isn’t rocket science. It’s not even new. But it is profitable, and here’s the key: You can do this in parallel, meaning instead of doing just ONE of what I’m outlining, you do several.

I recommend 3 – 5 of them.

What you’re going to do is build an entire business from the ground up, with an eye on selling it.

That’s right – the entire time you’re doing this, you have your exit strategy in mind.

It’s sort of like someone marrying for money, knowing they’re going to be asking for a divorce in 5 years. The money is a sure thing, they just have to put in the time and work.

Okay, that was maybe a bad analogy, but you get the point.

If you put in the time and do the work, you will get the money.

You’re going to choose a very popular and not too broad topic. For example, weight loss for busy women, dating for men, traffic generation for online marketers, etc.

It needs to be a topic that has plenty of interested people willing to buy plenty of products, and of course there needs to be plenty of affiliate products continually coming into the market.

Step 2: Setup A Sales Funnel

Now that you’ve got your topic, you’re going to build a sales funnel.

Run a free offer on a squeeze page to get subscribers and place a couple of products in your funnel for them to buy.

Maybe you’ve got a $7 report and a $37 video course, or whatever.

These should be quality products that YOU own. And yes, they can be built around PLR, or you can outsource, etc.

For your high-ticket offer, create a membership site and drip feed content into it. Your goal is to get lots of people into that membership site.

I know what you’re thinking – thus far I haven’t told you anything new, except for the fact that you’re doing all of this with an eye to selling it.

Yet who does this? Very few people, but those who do end up with BIG paydays.

Do everything under a pen name. Make no mistake – EVERYTHING must be under your pen name.

And for each of these businesses that you build, you need a different pen name.

Okay, you’ve got a squeeze page to capture names, a funnel with a low-priced product, a mid-priced product and a membership site.

Step 3: Setup A Blog

Now you need a blog. Get a great logo, excellent branding and make it look super professional. Do NOT skimp on the branding and logo.

Post on the blog at least a couple of times a week, preferably more.

Link from the blog to your free and paid products.

Make each upsell in your funnel a stand-alone product, too, and promote those on your blog.

Promote affiliate products to your list to make some good money as you go along.

By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

Step 4: Write A Book!

Now write a book. See? I told you there was work involved. You can use content from your blog to create your book, or hire someone, or just write it yourself.

Link from inside the book to a squeeze page to capture more subscribers.

Get a great book cover. I mean a cover that looks like it should be on the New York Times bestseller list. Don’t skimp on this, either.

Put your book on Amazon and get your subscribers to review it for you. Yes, the book is under your pen name, too.

Don’t worry too much about promoting the book. Your real motivation here is to build credibility. A book on your topic with your pen name on it looks AWESOME when you put the thumbnail at the TOP of your blog.

Wow! You (your pen name, actually) are an EXPERT.

Cross-promote from any existing lists you have to get more people onto your new blog and get more subscribers there.

If you create a big product such as a $200 – $1000 course, get affiliates to promote it. Or get affiliates to promote your memberships site.

Your goal is to build your list BIG, make some nice income along the way, and put together a very professional looking business which you then sell for six or seven figures.

Rinse And Repeat!

If you do this simultaneously in 3 to 5 different niches, you will have an AWESOME retirement in about 5 years or so.

What I recommend: Start in ONE niche and get everything into place. Hire someone to write the blog posts for you and do some promotion.

Now that you know everything that is involved, take some of the profits from your first site / list / business and those profits to outsource a lot of the work in your second, third, and fourth businesses.

You see where this is going. Five years of hard work, along with rolling some of your profits back into the business, and you then get to sell them.

Sites like these that have products, big lists and a BOOK sell for a healthy six figure income. Sometimes even seven figures. Apiece. And you’re going to have 3, 4, maybe 5 of them.

Remember to keep everything separate on each site. Separate hosting. Separate autoresponders. Separate everything. This makes it super easy to turn control over to someone else when the time comes.

Turnkey online business are always in demand. From a buyer’s perspective, they pay a big chunk of money but then they get a guaranteed stream of income. All the buyer has to do is continue what you started.

You can even turn over your outsourcers to the buyer if they don’t want to do the work themselves, and often they won’t. For them it’s an investment in their future. For you it’s a major payday and a plane trip to the islands.

One more thing… if you would like to continue to make a nice, easy income after you sell your sites, then I recommend you promote your own personal site to the folks on these lists you’re building.

For example, your pen name is Jon Smith. Your real name is Abby Jones. Jon Smith often recommends Abby Jone’s product or blog or freebie to his readers.

Thus you get people subscribed to your list, too, who get to know you, not just your pen name.

You retire, and you can continue to send out emails promoting affiliate products.

So not only do you get a big payday – you also get some large lists of your own that you can continue to promote products to.

Remember – 5 years of hard work, and then you can retire.

No job in the world, that I know of, offers you a retirement plan like that.

How To Launch A Product To Your Own Email List

We all know that having your own list is the holy grail of online marketing and there are numerous articles on this site (such as here and here).

Once you have an email list, it is important to nurture it and provide value to your subscribers before bombarding them with offers.

Unfortunately many marketers go for the bombardment approach and quickly burn through subscribers and they wonder why they have people continually unsubscribing and have to relentlessly try to replace them; the classic churn and burn model!!

There is no problem marketing to your list, but you must always have their best interests at heart and treat them the same way that you would want to be treated by a marketer.

Once you have built that rapport, feel free to offer appropriate affiliate offers that would benefit your readers.

And, hopefully you may also have your own products and services that you can put in front of them.

And this is also a way of launching a new product or even relaunching one of your previous products or services.

Let’s say you’re reopening a membership for a limited time, or you’re launching a product just for your list.

And by the way, this is a great way to test the waters on a product and see how well it converts. Once you go through this sequence, you’ll then be able to tell future affiliates what you did and how well it converted.

Okay, so you’ve got a product you’re going to be offering to your list for a limited time – let’s say three days.

After the three days, either the product is no longer available, or the price goes up.

Yes, there is nothing wrong with offering special deals to your own list on your own product. In fact, I think it’s a great idea, because people on your list should be rewarded with special deals no one else can get (hint hint!)

In this example you’re going to be sending out a total of 6 emails. Yes, you could do 5, or 7, or… but I’ve found this sequence works well, so it’s what I do. Your mileage may vary. 😊

I suggest you write all 6 of your emails ahead of time, and here’s why:

First, you can schedule them and forget them. Nice.

Second, you can see if the entire sequence flows and makes sense.

Third, you won’t forget to write and send one of the emails (I learned that one the hard way) because they’ve already been written and scheduled.

Your first email will go out the day BEFORE your launch, and it will say something like, “Watch your email tomorrow for a very special limited time offer for my subscribers ONLY. I think you’re going to love it!”

This first email is low key, short, fun, and only sells them on watching for the next email.

On the day of the launch, you’ll send out two emails, one first thing in the morning and one in the evening.

How much selling you do is up to you. Generally, if you’ve got a great sales page, then you should be mostly selling them on clicking that link.

But if the sales page is lacking, then you can do product selling right there in the email.

The first email of the first day of the launch gives all the great reasons to buy, only abbreviated. I like my sales page to do the heavy lifting.

The second email of that first day tells them how the launch is going, how many people are buying… that sort of thing.

Yes, it’s written ahead of time, so yes, you now know one of my secrets – I’m guessing how well it will be going when I write it. 😊

On the next day you should send one email in the middle of the day to remind them that this offer isn’t going to last, and to remind them of the big benefit they’ll get from the product.

On the final day you should send two emails. The one in the morning says something like, “Last 24 hours.”

The one in the evening says, “Last chance, last email.”

You will probably get a LOT of your sales from that final email. In fact, that subject line, “Last chance, last email” gets more opens than any of the other five. Some people ignore the first 5 emails, open that sixth one and buy.

The power of FOMO (Fear Of Missing Out) is very strong in people so don’t underestimate it!

I’ve used this same sequence of 6 emails many times because it’s effective. It works. And it gives me plenty of sales which I can then show to affiliates to get them to come on board and do their own launches.

As mentioned earlier, I recommend you make a special offer that is available only to your own list, but that doesn’t necessarily mean a special price. It could mean a special bonus that only they get. That way your affiliates can offer it at the same price point to their lists, too.

One more thing: If you’re only working with a handful of affiliates, you can make a special page for each one that says, “Special deal for Jane Smith’s subscribers only.”

I’ve found that using this technique boosts conversions by about 10%, depending on the offer and the list.

The thing is to not do this kind of thing all the time or you may end up annoying your readers.

Some marketers do these sorts of “crush campaigns” all the time and it just causes the readers to get angry and unsubscribe and you then need to keep replenishing your list.

Isn’t it much better to actually nurture and help your readers to succeed? They will appreciate you so much more and you can then build a tribe of people who will follow you and buy repeatedly from you and this is the best way to do business as you are building a brand reputation.

By the way if you are interested in building your brand the right way, you can grab a free report called Brilliant Branding by clicking on the featured resource below. If you do download it, please read it and take action and good luck 😊

Time Management: 3 Steps To Multiply Time And Profits

When you hear the word entrepreneur, your first thought might be Richard Branson, Jeff Bezos, Daymond John or Susie Ma. These are high level entrepreneurs that saw opportunities to solve problems and make a lot of money. They built capital, created products and services, that are unique and became very wealthy.

The ideas in this article are some of the ways high level entrepreneurs succeed. Have no doubts that if you are a new entrepreneur or even a solo business owner-putting these seven time management ideas to work…will advance your business to new levels.

Some of the ideas can be incorporated immediately, while the others, such as the ones with software or apps…will require a bit of research and decision making.

Set Your Business Goals

Are you 100% clear on what your business goals are? You need to get your new business off to a flying start. Or if you have been in business for awhile and there have been issues, it may be due to not seeing things, crystal clear.

Consider having a self-improvement goal as part of your business goals. Self-improvement will strengthen the other areas of your goal setting. Get a mentor or a coach who has the experience in the areas of self-confidence, self-esteem or creating a new mindset around achieving success in business.

You need to set income goals and keep track of everything. The most basic thing is having monthly, quarterly and annual income goals. If you want to be a high functioning, successful entrepreneur, think about tracking everything daily in a special spreadsheet. You could have a daily income goal and keep track of every dollar that comes in and what you spend on your business daily.

Stop your internal negative dialogue. When you have lofty business goals, sometimes you end up talking yourself out of something that if you stuck to it…would be ultimately successful.

Hannibal saw the mountains and basically said, “we will either find a way or make one. Leading thousands of soldiers and elephants over a mountain range, Hannibal had an extremely positive mental image of himself.

Have a great idea for something that will make you $10K a month? If you start to balk, just take the first few actions and as you see success, put your foot on the accelerator and get up to speed.

Internal negative dialogue or “stinky thinking” as it is also called, destroys dreams and ambition. You can overcome that and build an awesome business.

Define The Tasks That Will Help You Achieve Those Goals

When you have a business idea and want to either start it or add it to your existing business…you need to define your tasks. This is where you put on your strategic thinking hat and write out the who, what, where of what the tasks are. Questions to ask are things like:

Who will help you? Do you have a team already that has the skills to get the new business up and running, then turn it into profit?
What exactly is the business? Make a business plan. Add mind maps.
Where will you conduct this business. Decide if you have enough space. Do you need to upgrade?
How long will it take to get this business off the ground?

When you are a solo venture, the tasks will be slightly different. Let’s look at the example of someone who runs a social media business for a medium size start-up.

Some of the tasks for this person to reach their goals might be:

Getting traffic to their website, to gain new clients.
Getting new testimonials constantly to show they are on top of their game.
Studying and trying new methods to gain followers for their customers.
Learning the best of copywriting to create awesome Twitter/Tumbler/Facebook posts for their customers.
Creating lists for different tasks and tracking everything from sales, expenses, cold calls for new business and new supplies for the home office.

Writing out the tasks and adding time to complete dates will help save time and achieve your goals.

Plan

There should be an action plan with clear time frames, deadlines and who should complete those tasks. Use project management tools as Asana, Basecamp or Trello.

Everyone needs a plan. And the entrepreneur always creates the best plan, while putting together an amazing team. It is a case of knowing the strengths and weaknesses of the team members.

With that knowledge, you can decide the best person for a task, set the deadlines, the goals and of course the rewards. With technology today, project management tools help the entrepreneur keep everything on track. Let’s look at three outstanding tools now.

A) Asana allows you to assign projects and then see on the righthand side of the app, who has the project and what stage they are currently in, such as just started or completed. You can chart your course for smooth sailing through the entire project. In Asana, there is a feature called, “Timeline,” where you can see the flow of work and where it is being passed to the next team member for their actions. There are over 100 items you can integrate into Asana, such as emails and all pertinent files.

B) Basecamp works in the same way and has features to remind people when a task is overdue. One thing that bogs any business down, is endless meetings. With Basecamp, it eliminates the need for time wasting meetings as everyone on the team can log-in and see where the project is at.

Basecamp states that 59% of meetings have been cut out by its users. Basecamp is simple to use and there is no steep learning curve, so anyone can jump right in. Basecamp is great for multiple projects, since you can pull them up all onto one screen and see the status.

All conversations on inline and this elimates that annoying re: factor you get in traditional emails. Cut down on the number of apps you normally used in projects, because in Basecamp, all notifications are in one spot.

C) Trello works on a board system, where all aspects on your projects are listed on individual cards that you can glance at. You can view a card like, “research,” and jump in with a comment or attach a file that will assist in the research end of the project. If your team is already using apps, you can incorporate those right into the Trello card to maximize productivity.

Check out the apps that you feel will power your business by clicking the link below:

https://asana.com/

https://basecamp.com/

https://trello.com/

OK, there are 3 steps you can use to multiply time and profits. However, there are 4 more and if you want to get all 7 in a handy report, then click on the featured resource below to download a free report that you can read at your leisure 🙂

How Often Should You Email Your Subscribers?

All marketers will know that building an email list should be your number one priority when starting out in any kind of online business. If you ask any marketer what they would do if they had to start again, most will invariably say that they would start to build their list from day one and wish they would’ve done this the first time around.

This is because an email list is an asset you own, unlike the many social media platforms that you may be on who can shut you down without any notice at all.

So, after you have started to build your list what then? Well, you email them on a regular basis with useful help, tips and advice. You should also try to entertain them and open up to them and show them the real you rather than a business persona.

This opening up builds the know, like and trust factor that will make them more likely to buy from you again and again.

The key is to be yourself and don’t try to fake it. They want to know about you and your perspective on things or they wouldn’t have signed up.

You can also send them offers that you may think they will be interested in but the key here is not to promote everything under the sun (especially poor quality products that you haven’t personally invested in).

They want to know that you have their best interests at heart and that you don’t just think of them as a commission on a sale!

So, now you have an email list and have started to write to them; great.

The next question is, “How often should you email your list?”

Believe it or not, this is one of the most commonly asked questions regarding email marketing. Some marketers say that you should mail daily so that your list can get to know you.

You’ll be creating a habit where they look forward to your emails. This is true and there are several marketers who mail their list several times a day and make six figure earnings from email marketing.

On the other hand, many other marketers feel that you shouldn’t swamp your list with emails or they’ll get fed up and unsubscribe. So, they mail less often… but they make good money too.

So who is right? How often do you mail out?

The truth is that there is no right or wrong answer to this question. It depends on several factors ranging from the people on your list to the type of marketer that you want to be. We’ll look at a few tips below and they’ll shed light on how frequently you should mail.

The Golden Rule

The golden rule is that you should do unto others as you’d want others to do unto you. If you do not mind receiving several emails from marketers promoting products every single day, you’d probably have no qualms mailing your list daily or even several times a day.

However, if you prefer getting one email every 3 or 4 days from a marketer and daily emails seem like too much for you, you can choose to email every 3 or 4 days.

You’ll feel better about yourself… and this will reflect in your emails.

You’ll also attract subscribers who prefer fewer but better emails. It’s of vital importance that you do what’s right for you and your list.

If several people on your list tell you that they prefer fewer emails, then mail less frequently. You must have a ‘feel’ for your list.

What Type Of Marketer Do You Want To Be

There are two types of marketers when it comes to email marketing. One type follows the ‘Churn and Burn’ method of email marketing.

Basically, they release products constantly and use traffic generation methods such as solo ads and paid ads to build their list.

They then hammer this list with emails promoting offer after offer after offer. This can be very effective and they may make thousands of dollars doing it.

However, they’ll burn out their list quick and this explains why they keep having to add new subscribers to the list.

The second type of marketer sends fewer emails to the list and he or she is more concerned about building a relationship and rapport with the list. The focus is on repeat customers and the long term value of the customer.

Their goal here is to build a business and not sacrifice long term profits for short term rewards.

Providing value and helping their list is put ahead of short term profits. They treat their subscribers as people and not cash cows.

Both methods are just as profitable… and ultimately, you should choose one that you’re comfortable with.

Do You Have Something To Sell?

If you feel like you have something to sell to your subscriber that will be of value to them, cast aside your hesitation and mail away. Just make sure you exercise due diligence and check the product out first.

Never make the mistake of blindly promoting a product that you don’t have a clue about. Like they say, trust takes years to earn and seconds to break.

A good practice to follow will be to always have a link to something a subscriber can buy. Even when you’re sharing information and providing value to your list, there should always be one link in your email that will take them to your store or a product that they could buy.

Curious subscribers will click on the links and you will make sales. So, even if your emails are purely helpful content, do find a way to add a link or two subtly within the email that could lead to sales. After all, you are a marketer and you do need an income to keep your business going.

At the end of the day, the best way to know how often you should email your list is to self-reflect on your business goals and to do what is comfortable for you. Monitor your email open rates, click through rates and unsubscribes. With these stats you’ll have all the information you need to figure out just how often your list wants to hear from you.

If you want to know more about building your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further.