Jason’s Tips

how to have positive mindset

7 Simple Habits To Stay Positive

positive mindset

Life throws challenges at us daily, and in the increasingly hectic pace of life, you need to work on positivity. This doesn’t mean you have to spend all day reading a self-help book.

Instead, you can use tiny habits daily to build up your positive mindset.

Being positive may sound a little esoteric and you may think, “How can this make my life better/make me more successful…?” but the way you think has an enormous impact on how you view and live life and this in turn will definitely have an impact on how successful you are.

By focusing on the positive aspects of life, you will become more happy, more content and probably more willing to take risks than you would be otherwise.

And you will also tend to attract similar people to you which helps to reinforce your positive attitude; people who will support you and pick you up when you fall down. Whereas negative people delight in pointing out your faults to make themselves feel better.

So, are you now beginning to appreciate the power of having a positive mindset?

If the answer is yes, here are seven simple habits you can start with today to boost your positivity.

Manage Your Words Wisely

stay positive

Words and how you use them are essential to your mental well-being and the ability to stay positive.

Frequently throughout the day, you need to monitor if a negative thought comes into your head or you actually state something negative about yourself.

Work on finding the times you are triggered to think this way and then change the words you are using.

For example, if you are saying to yourself, “I’ve studied for two hours and still don’t get it, maybe I am not smart enough,” you need to rephrase that. Try saying, “I will change the way I study and come at this when I am fresh. It may take a bit longer, but I can do this.”

When you find yourself being very negative all day, it is helpful to write down what you said and go back to see why you would say that. Then look for ways to change that phrasing to a positive and keep working on it.

Manage People Wisely

how to have positive mindset

People will make mistakes, and sometimes it is too easy to be critical of them.

When you need to speak to someone about an issue, take a pause first; your first reaction is rarely the best, so think before you speak!

Think about how you can approach this and give them a solution at the same time. We all need teamwork, whether it is family or work situations.

Great coaches come with solutions rather than constant complaining.

Manage Rejection Wisely

positive mindset

Rejection is part of life. Everyone gets rejected multiple times during their life. Adopt the belief that rejection is a chance to learn and grow.

An author who has never been rejected is scarce. In fact, even the most prolific authors were rejected multiple times in their careers.

When you are hit with rejection, take the time to ask yourself what you can learn from the experience. Is there something you need to change to make you a better person? Always look for the gold in a rejection moment.

Fear of failure is normally a fear of rejection and can be a real hurdle to overcome, so by thinking of them as opportunities to grow rather than insurmountable obstacles will help you a lot.

Be Grateful

stay positive

The poison arrows of rejection, stress, and depression will always try to pierce your heart. You must deflect these negative issues as much as possible.

One of the surest ways to work on this is by using a gratitude journal. If you are a spiritual person or a person of faith, you can start your day with a prayer of thanks to God for all that you have. What about your health, your family, partner etc.?

When you pause and consider all the great things in your life (and everybody has a lot to be thankful for), the negative loses much of its power over you. Write down everything you are grateful for, no matter how small it is.

Try asking yourself a few powerful questions in the morning to put you in a positive state.

For example: “What am I most happy about in my life right now? What about that makes me happy? How does that make me feel?”

Or “What am I really excited about in my life right now? What about that/why does that make me feel excited? How does that make me feel?”

Thinks how great answering these questions can make you feel in the morning!

Even the act of waking up in the morning is something you should be thankful for as you have been granted another day to be the best you can be.

Be Joyful

how to have positive mindset

Bringing joy to others will rebound back to you. Just the simple act of smiling and seeing someone’s face light up from this simple gesture will fill you with positive feelings.

So many of us are too busy to deal with other people so when you make the effort the rewards can be so uplifting.

Try it today. When you walk past a stranger in the street, smile and say hello and see what reaction you get; it might just make your day. Simple but effective.

Stop Comparing

positive mindset

Too many people watch television and wish they had the life of the rich and famous.

They have no concept of what is happening in the lives of those they admire so much. When you stop comparing yourself to others and revel in the bright star that you are, it increases your positivity.

Fame and fortune do not always account to happiness. Look at famous celebrities like Marilyn Monroe or John Belushi who were huge stars in their day but they both decided to take their own lives when they appeared to have everything; don’t be fooled by outward appearances!

Declutter

stay positive

Starting today, if you do not make your bed right after you wake up, begin this habit. It will give you a boost of satisfaction, and then you will be more apt to engage in cleaning up after yourself throughout the day.

Decluttering your space at home and work on a daily basis makes you feel great.

When you let things slide, you become anxious or stressed at the mess that has accumulated.

Stay positive by staying on your daily chores and considering decluttering your digital space daily for even more positivity boosts.

OK, so there are seven quick habits that you can use to boost your positivity today.

If you want to know more about developing a strong mindset, then check out the featured resource below where you can download a free report that will help do just that; download, read it and take action 😊

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8 Habits Of Successful Social Media Marketers

social media marketing

Social media has become firmly established as an effective way to market almost any business, but there are so many sites, tasks, profiles and publishing to manage every day, it is easy to feel overwhelmed.

The most successful social media marketers have several habits that enable them to do it all successfully.

See how many you’re already doing, and add those you aren’t to your day to see what a difference they can make.

1. Know Your Niche

Know what the people in your niche are most interested in, and come up with content that satisfies those needs.

For example, any new golfer will want to know about perfecting their swing.

Think about the beginners new to your niche, and intermediates, and how you will become a magnet for them as they look for solutions to their main issues.

Create a customer avatar to identify your ideal customer and target your marketing towards them.

2. Block Time On Your Calendar

Make an appointment each day with your social networking profiles.

Thirty minutes per day 2 or 3 times a day will prevent you from getting distracted and eating up your time.

Log in, look around, and interact as needed. Don’t constantly crank out content with no thought to what’s actually happening in the account.

For example, if you have a Tweet that is getting a lot of traction, don’t tweet more items that are just going to push it down the page. Instead, let it ride as long as it can.

3. Leverage Advertising As Needed

Even a small budget can go far with the right content on the right network.

Using the example of the hot tweet above, consider turning it into a sponsored tweet.

Also consider running a campaign to add more followers while the tweet is prominent, in order to give it more exposure to those interested in your niche who are on the network but not connected with you yet.

4. Using Automation As Needed

A growing number of tools will allow you to manage multiple social media accounts, with just a few clicks.

Pay particular attention to publishing content during the times you are not online, for around the clock marketing.

Do a search to find the best times to post on the various social media platforms to your audience for maximum impact. The best time will vary between platforms and this is where automation tools, such as ContentStudio make things so much easier.

5. Think Engagement, Not Just Eyeballs

Your content should have a high potential to evoke a response, such as a comment, like or share.

Make your calls to action obvious to get the response you want.

Here are some ideas for calls to action:

  • Poll
  • Survey
  • Provocative or thought-provoking question
  • Sharing interesting articles and other niche-related content, and encouraging others to as well
  • Creating a range of content at your site and sharing it
  • Comment on a recent news item

If you get a comment, reply to it as appropriate. Stuck with a troll? Don’t engage on their unprofessional level in front of the entire world, just delete their nonsense and block them.

In the posting, give a clear call to action, such as “Like or share if you agree.” For more details, invite them to share more with, “Let us know what you think in the comments box below.”

6. Follow Others And Engage As Needed

See what others are doing and be helpful in all your interactions online, and people will soon be checking out your profile and starting to follow you because you look like someone worth paying attention to.

Remember that these are social media platforms, so you need to be social.

You must engage with people or you will end up being ignored and people won’t even see your posts. It doesn’t take too much effort to like a few posts and to write a thoughtful comment or two does it?

7. Connect With Thought Leaders

Connect with the top people in your niche.

You can learn from them, and will be keeping good company, which over time may result in a range of profitable opportunities.

Your network can be a really valuable asset so try to grow and nurture it whenever possible.

8. Track Your Results

See how many engagements you get from each activity.

If driving traffic to your site, create a unique URL for each network campaign so you can see the results from each network quickly.

So, there are 8 habits of successful marketers. Now let’s look at the flip side and look at some of the mistakes less experienced social media marketers may make.

7 Costly Social Media Mistakes

strategies for social media marketing

Social media gives unprecedented access to people interested in your niche or industry, or the products and services you offer.

However, some new users of the networks can get so excited by the prospect of more profits that they actually end up costing themselves through simple yet avoidable mistakes.

Here are the top 7 to watch out for if you are a newbie social media marketer.

1. Unclear Goals

Do you want sales, subscribers, followers?

Plan every campaign around a specific goal, which you can measure by getting the target market to take particular action.

By limiting the number of actions available in the message or campaign, you help to reduce returns, unsubscribes, and unfollows.

2. Unprofessional Profiles

Make your profile as informative and professional as possible.

Include basic information that potential customers or clients want to know, along with info that makes you stand out from your competition.

A logo and colors help you to be recognized at a glance, so be sure to add a unique and professional logo to your profile.

3. Following Too Few People

As soon as you sign on for most social sites, they ask you what you are interested in and give recommendations as to who you might like to follow.

Take these suggestions seriously and sign up, because the ones they are suggesting are usually the top participants at the site in relation to your niche.

Growing your network of likeminded people is important so don’t neglect this step.

4. Promoting Too Soon

Most newbies to social networking are there because they’ve heard it is a great way to reach millions of people.

They no sooner sign up with their profile than they start to crank out posts, tweets, and promotions at lightning speed.

Social networks are just that, social. It’s not about you hammering out promotion after promotion.

Focus on building relationships and connections that are based on your common personal and/or business interests.

5. Publishing The Wrong Content

Every social network attracts people who prefer a specific type of content or type of delivery.

For example, most Twitter users want very short and to-the-point messages.

Most content online is text-based, but many social networks are driven by eye-catching content, such as images and video.

Organize your material into folders for each network so you deliver the right type of content to each social media network, based on its specialties and the preferences of their users.

6. Ignoring Daily Search Results

Conduct a quick search each day for a couple of your business’s keywords and/or brand products.

Look for mentions of your business, product, and/or your name. Also look for questions and positive or negative comments on other sites.

If you see questions, answer them and/or refer the person to a specific URL for more information. If you see positive comments and reviews, thank them.

If you see negative, refer them to your customer service email for more details on what their issue is.

The offer of help will show good will to anyone who might have seen it and sort the real customers from those who might be doing nothing more than trying to damage your reputation online.

7. Retaliating

No matter how unfair they have been. Just don’t retaliate in public.

It could cost you more than you can ever imagine. Keep it professional at all times.

If you want to learn about even more mistakes you should avoid, then check out the featured resource below for a free report; download, read it and take action 😊

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Choose What You Focus On Wisely

maintain focus

Life can be very stressful for any number of reasons. Some of them are self-inflicted, while others are out of your control.

Regardless of why life is stressful for you, you need to be able to block it out when it’s time to get to work, otherwise you’re going to be pulled away from the projects you need to do in order to make money.

One type of burden that has appeared much more often recently is now known as “doom-scrolling,” which refers to the act of continuously scrolling through bad news even though it has a negative impact on you mentally.

You might go to just check the top headlines on any news site, and just continuously scroll through looking at all the bad news you can, which ends up making you more stressed and upset.

This is one of the more self-inflicted burdens. Much like being addicted to social media, people have found themselves addicted to reading the most upsetting headlines constantly, which just ends up being bad for them.

If this type of behavior is inhibiting you from working well, you need to tune out from the news for a little while and focus on work, especially during hours that you should be working.

There are tons of burdens which are either out of your control or only partially in your control, such as marriage problems and concerns with friends, which can also negatively affect you in work.

You have to understand that there is a time to work on these problems, which is outside of work. If your job stresses productivity as most jobs do, you’re not going to fare very well if you’re constantly distracted by problems outside of work.

Wait until you’re on your own time to deal with these types of issues. There are a few different reasons as to why these types of issues should be dealt with on your own time.

For one, they can make you stressed out and have you on edge, which can negatively affect your work performance in many ways.

You can end up being more intimidating to clients and co-workers if the perceive you to be stressed out, and you can also end up working much slower if you’re distracted, leading you to have much worse performance.

If you’re getting poor performance reviews and losing clients due to being stressed out, you’re going to be adding on more stress to what you already have, due to the financial problems that come along with lower bonuses and less clients at work. It is difficult, but you have to leave the problems you have at home behind when you go to work.

Remember that you choose what you focus on so choose wisely. These decisions can have a significant impact on the direction of your life so learn to make wise decisions.

One way to do this is to study decision making and there is a great book that can help you do just that. It is called Mental Models and I have done a quick review of the book below.

Mental Models Book Review

how to stay focused

If you’re like most people, you can often make decisions based on the wrong input. The information that you get can fools you into thinking that you must handle something when it doesn’t need to be handled at the moment.

In the book, Mental Models, the author shares valuable lessons ranging from how to make better decisions to how to approach those decisions. Readers will also learn how to handle problem solving when the need arises.

The book opens with a chapter on decision making. The first part teaches readers the importance of focusing on the things that are important, rather than things that are urgent.

When something is important, this is what your true priority is. The author explains that important things are what will help you to achieve your goals. These are necessities and require action, but they won’t come across as urgent things to deal with.

You’ll discover that urgent matters can sometimes masquerade as important but aren’t. These are things that you think you must take care of right away but it’s not true. Usually, these urgent matters come up as a result of other people acting like the matter is urgent.

Or you can prioritize a matter as urgent when you want to put off doing something else – something you should be doing. The author shares the “Eisenhower Matrix” with readers.

This is a system that divides tasks into important and unimportant. Then it takes those tasks and further divides them according to what’s urgent and what’s not. The system teaches you what you need to do right now, what tasks you should plan to do, what someone else can handle and what you can ignore completely.

Another chapter shares with readers the importance of being able to correctly see. This part talks about using the brain’s second system. This system is where slow and deliberate choices are made, unlike in system one of the brain, which often makes decisions without thinking things through.

You’ll learn how to know if your perspective is correct when you’re solving problems. This same area of the book also shares how you can understand your own issues or faults and how you can learn to check those.

An interesting chapter in the book focuses on avoiding things and how doing this can actually help you to succeed. The information shared in this chapter goes against the most common advice you might have heard.

For example, one directive is on avoiding to-do lists. Another part tells readers to avoid dealing with direct goals. While this advice is contrary to some popular advice, the information in the book is solid and can help you learn to improve your decision making.

If you want to become a powerful decision maker, his book is a great place to start. Check out Mental Models here.

As you can appreciate, all of this decision making and maintaining focus can take a lot of self-discipline and a positive attitude. If you don’t have this, you will probably struggle to maintain any focus and creativity, so it is well worth your while to adopt the correct mindset; I know this may sound a little cliched, but it does really work.

If you want to develop more self-discipline, click on the featured resource below to get a free report, The Power Of Self-Discipline; download, read it and take action 😊

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online training

How To Find Profitable Ideas For An Online Course

online course

Have you ever wanted to create a course to teach others about a topic you are knowledgeable about but aren’t sure where to start or even whether it would be worth your time and effort?

Creating a course is a fantastic business model but you need to evaluate the niche/topic/subject first to ensure that your efforts would be profitable! After all, you are in business to make money, right?

Creating a profitable online course that will help you take your income to the next level is certainly doable and is easier than you may think, especially with today’s modern technology.

And the truth is, there are few other opportunities quite as profitable as creating an online course on a hot topic.

People crave knowledge, and they’re willing to pay for it.

Think about just how many tutorials you’ve read or watched over the last year.

How many times have you searched YouTube for video tutorials on different topics?

How many books or reports have you read in the hopes of learning a new skill or empowering yourself?

Course creators and instructors put themselves in a very powerful position.

Not only are they able to build a sustainable online business (that runs on complete autopilot), but they become known as thought leaders and influencers in their markets.

And think about just how powerful THAT can be.

So for today, I want you to think about the different courses you could create for your market.

Begin by digging deep into your niche or industry so you’re able to identify hot topics that people are interested in learning more about.

If you aren’t sure where to start, begin where courses are already proven to sell!

Udemy.com, Teachable.com and SkillShare.com are all fantastic places to begin your research.

Pay attention to the number of students enrolled in each course as it’s a clear indicator as to the overall popularity of the topic.

Then, pay attention to the reviews. Read through them all and take as many notes as possible, especially when you uncover reviews that indicate something was missing from the course. 

This could be a great entry point for your own course, and help you stand out from the crowd.

And finally, browse through the course outlines.  These trainers have given you everything you need to come up with a solid outline for your own course!

The summaries and course descriptions can give you an unlimited number of ideas for your own modules as well as help you shape the foundation for your content.

Creating A Winning Course

online training

When it comes to creating outstanding courses that attract attention and outsell the competition, you’ll want to make sure to pay attention to 3 main things:

1: Content Formats

Don’t stick with just one main format!

People prefer to learn in different ways. Personally, I prefer to read instructional based content, while other people will only take courses that are video based.

So obviously the more content formats you offer to students, the easier it will be to provide everyone with the type of training they’re most interested in.

2: Titles & Descriptions

A lot of course creators overlook the power of a killer title. In reality, your course title can help make or break the success of your course.

It needs to stand out, immediately capture attention and be edgy and different from anything else out there.

Don’t be afraid to play around with different titles.

The same goes for the description and summary of your course. You want to give people enough information to get them excited so they sign up, but you don’t want to bog them down with TOO much information.

Look to strike a healthy balance of giving them the details they need while using summary titles that provide a sense of mystery and intrigue.

3:  Price Structure

Don’t underprice your course trying to compete with existing programs. Instead, consider how many people equate a higher price with a superior product.

If you find that the majority of courses online are selling at $47, consider a $67 or even $97 price point.

You can always lower it later on, but it is definitely worth testing at a higher price point.

How To Get Course Reviews Quickly

online business

One of the things that can drive in sales and help you stand out in the market is being able to get those review numbers up.

You’ve likely experienced the different a ton of reviews can make yourself when you’re considering what products or services to buy.

Reviews are social proof. They tell potential customers that your product has lived up to its hype or expectations, and that buyers are satisfied with their purchase.

It removes buyers concerns by reassuring them that their decision to purchase will be one they won’t regret.

So, how can you bump up the number of reviews you have so your course stands out?

Ask for them!

The key is to prompt your students to leave reviews throughout the learning process rather than just at the end.

That way they’re reminded several times without being bombarded. If you only ask them to leave a review once, at the end of the training, you may never have the opportunity to ask them again.

The tricky part is finding the right spot within your course in which students are likely to still be excited about the material and have also completed enough steps to where they feel they’ve gotten somewhere.

You want your reviews to demonstrate the quality of your course and how useful your information is.

So, place your review requests at key points during the training after your student’s have completed a goal.

If you really want to ramp up reviews, consider offering something extra to those who leave them.

Here are a couple of easy ways to do that:

1:  Offer Free Review Copies

This is a common strategy used by course instructors who don’t yet have a large following.

Post on Facebook or to your email list and offer a handful of free review copies to those who will leave genuine feedback.

You could also try YouTube too; why not do a video of an overview of the course and encourage your viewers to sign up for a free review copy in return for honest feedback?

2:  Offer Additional Content

You can increase the value of your course to those who take the time to leave reviews by offering additional content or modules in exchange for their time.

It rewards your students and encourages them to leave a glowing review.

Can you think of other ways to encourage your students to leave reviews? Leave a comment and let me know!

If you want to know more about creating a profitable online course, check out the featured resource below for a free report; download, read it and take action 😊

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Ten Tips To Achieve A Success Mindset

success mindset

It’s safe to say that we all want more success in our lives, and that success may take many different forms.

You may be looking for financial success in your career or business, or you could be looking for personal success in relationships etc.

Whatever you are striving for, hopefully this post will help on the way to achieving it.

Want to give your mind a kick up the backside and put it into 5th gear? Well, these ten tips will help you shift your paradigm into a success mindset.

Here goes…

1 View Failure As A Learning Opportunity

Don’t view failure as a crushing defeat but rather as a chance to learn and to come back stronger!

So many people fall foul of this and give up before they have even really started. Don’t let that be you!

Fail forward and fail fast; don’t dwell on your past mistakes as these don’t define your future.

2 View Obstacles As Challenges

Likewise, try to view problems as challenges to be overcome. This will just make your victory all the sweeter.

This is closely linked to point one and if you can reframe failures and obstacles as challenges that will help you to grow, this will help you to keep going.

Remember that nobody grows in their comfort zone; you must be pushed to grow and this is the type of opportunity that obstacles will give you.

3 Don’t Choose Between Two Things

When trying to choose between two things that you really want, the best answer is always to find a way that you can make them both happen.

Focus and clarity are important so you need to decide which is the priority and put all your energy into that one first.

Don’t try to multitask and tackle multiple goals as this is a recipe for failure; multitasking is a myth and NOT for the success minded person.

4 Don’t Let Others Define Your Success

Too many of us have one set view of what success looks like and we struggle to see it in any other way.

Success is doing whatever it is that makes you happy. Don’t worry if that just so happens to make other people raise their eyebrows!

Like I said in the beginning, what you want for success can vary wildly and will probably change during various stages of your life so don’t be constrained by other people’s idea of success.

Determine what you want to achieve ad really go for it.

5 Invest In Yourself

Investing in yourself is the most important way to start achieving more.

This is the best way to spend money and the best way to spend time. Develop your skills, buy a suit and fix that hair!

If you are buying training to learn a new skill and you put your new skills into action, then what initially looked like an expense has turned into an investment and should more than pay for itself in the long run.

6 Act Like You’ve Already Won

Acting like you’ve already won is the best way to empower yourself to be stronger and more successful.

When you do this, you give off an aura of success that makes others gravitate to you!

Visualisation can be a very powerful tool and can really help to keep you motivated, especially when you do hit the inevitable obstacles.

Always have your eye on the end goal but don’t forget to enjoy the journey too!

7 Know Yourself

This can be tough, but you really need to do this.

Know yourself and be honest about what you want, who you are and what your strengths and weaknesses are.

By doing this, you can focus your efforts on what you do best. If you need help in another area to reach your goals, consider outsourcing to experts in that area so it won’t hold you back.

8 Avoid Toxic People

Avoid the people in your life who are constantly telling you what you can’t do, who are making you feel bad about your dreams.

This is absolutely vital to your success. Don’t stay around people who constantly drag you down or are negative or call you a daydreamer.

This can be especially difficult if the people concerned are close family or friends.

As you start to achieve success people will become jealous of you and try to pull you back down to their level because you are exposing their flaws, and this makes them uncomfortable.

Find people who encourage you and celebrate your success with you.

9 Surround Yourself With Positive People

Likewise, surround yourself with positive people and surround yourself with people who share your vision and can help it grow!

True friends should always want what is best for you and will be happy when you achieve something.

You can also find online forums of likeminded people who are all there for the same reason and will all help to support and encourage each other; don’t underestimate the online community.

10 Do What You Are Most Passionate About

The simplest way to be successful in life, is to put more effort it. That means being willing to get up earlier, to work harder and to work smarter toward that goal.

But this shouldn’t feel like work. Why? Because it should be something that you absolutely love.

Spending your life working hard on something you don’t care about is a waste and when you find your passion, you’ll find it unlocks boundless energy and enthusiasm.

So, there are ten tips to help you to increase your success mindset.

Another tool you can use to increase your chances of success is to adopt habits of other successful people…

The Positive Habits Of Successful People

mindset to success

What do positive people have in common? Lots of things. And in fact, if you look at the most successful people across every different discipline, you’ll often find that they have more in common than they have differences.

Top athletes have a lot more in common with top CEOs than you might expect and the same can be said for artists too.

And when we recognize these habits, we can often break them down and work backward to discover some of the most important traits and habits we need to adopt in order to join them. Here are some of those positive habits…

Self Development

On his podcast, author Tim Ferriss interviews some of the most successful people in the world ranging from actors, to singers, to athletes to programmers.

One of the things that almost all of them surprisingly have in common is that they start their day with meditation. And of course a lot of them exercise too.

What does this tell us? It tells us that the successful mindset involves being willing to work on yourself and get better. When you do that, you have no limitations and you can keep on getting stronger and better!

Following A Passion

Another thing that you’ll find without exception when speaking with successful people is that they have one singular passion that they follow in every single aspect of their lives.

You’ll be able to tell because they will start talking about it right away and their eyes will light up!

It makes sense too – because when we have a real passion, it gives us the drive, focus and determination to work harder and smarter than everyone else.

Breaking The Mold

Something else that all of the most successful people in the world share is the willingness to break the mold – to walk the path less trodden.

This is how they discover opportunities that others miss but it’s also fundamentally what made them able to question their life’s path in the first place.

Arnold Schwarzenegger was certainly unique for deciding he wanted to become a bodybuilder (he came from a small village in Austria). He certainly raised eyebrows when he moved to America. But he had the courage to know what he wanted and to go after it – even if it was a bit unusual.

Don’t be afraid to be you and to go the way you want to go. Rules are there to be broken – that’s why they’re called breakthroughs!

As you can see, having a strong mindset is critical to any attempt to achieve success in anything in life, so click on the featured resource below to get a free report on how to develop a strong mindset that compliments this post perfectly. Download, it read and take action 😊

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Networking Mistakes

Building Customer Relationships That Last

Customer Relationships

One of the ways a business builds its brand is to tug at the emotions of their audience.

The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients.

You can actually set out to build these relationships by using emotional marketing techniques.

Show Them That You Know Them

Customer Relationship Management

The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them.

When you show interest in them, it will make them interested in your business and you.

When you discover something about your audience, let them know through your content and your actions.

Treat Them Right

What Are Customer Relationships

So many times business owners have sales and special events to get new clients.

What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too.

Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way.

Be Transparent And Honest

Networking Marketing

One way to endear yourself to your audience is to always be transparent and honest.

If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it.

Doing so will endear you to your audience and make you appear so much more trustworthy to them.

Put People Before Numbers

Networking Mistakes

While you do things to help promote your business, it’s important to keep your morals and remember that people are more important than numbers.

If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line.

The more people trust you, the more they’ll buy from you.

Be Fun When Appropriate

Customer Relationships

No one wants to feel as if they’re communicating with a robot or someone who is not real.

Be funny when it’s appropriate so that you can show your humanity.

Your humanness will shine through when you add some humor and fun to posts, emails, and even sales pages.

Be Responsive

Customer Relationship Management

Your customers expect to get an answer when they have a problem, and they expect it to be quickly.

Provide many different ways for your audience to contact you.

Explain to your audience at each method how long they can expect to wait for a response. Then follow up and do what you said you’d do.

Engage With Your Audience

What Are Customer Relationships

Find ways to engage with your audience. Ask for their advice or ideas when it comes to a new product or service you’re going to launch.

They can help name it, help define what should be in it, and even how much you should charge for it.

Your audience can also be your best source of word-of-mouth marketing.

Consider The Communication Format

Networking Marketing

Also, it’s important to try to get an understanding of how people communicate within their environment.

Communication online in chat, instant message, Twitter, or a blog, is far different from communicating on the telephone or in person.

Even email is different from other methods of communication. It’s imperative that you determine what is different and then make up for that with the type of communication they’re using.

Building customer relationships that last is part of the goal of emotional marketing. When you’ve formed an attachment with the consumer, they will stick with you for years – through price increases, trials and tribulations, and more. You can’t go wrong with building relationships.

And talking of relationships, do you network with other marketers to try to grow your influence and reach?

If you do, there is a right way and a wrong way to do this and if you get it wrong it can seriously hamper your growth so, just like your customer relationships, it’s important to build a network that lasts, so let’s look at the most common networking mistakes and how to avoid them.

Common Networking Mistakes To Avoid

Customer Relationships

When it comes to networking, you always want to make sure you do it right so you can grow your business. However, knowing what to do is one thing; knowing what not to do is something else entirely.

You might think you’re doing everything right, but if you find you’re not making the connections you expected, then perhaps you have fallen into some of the network traps out there and didn’t even realize you had.

Here are some common networking mistakes and how you can avoid making them in the future.

Not Getting Help

Customer Relationship Management

Many people have a hard time asking other for help. Networking is all about making connections, though. People don’t know what you need unless you ask them.

Use whatever personal or professional network you have and ask them to help you. You need to be connected to the right people.

The more people you have getting the word out about you, the better, so don’t be afraid to ask for help.

Not Maintaining Your Relationships

What Are Customer Relationships

It’s very easy to fall out of touch with people. Maintaining contact with your current network and all of the people in it is going to help you grow.

Follow up with people – your mentors, colleagues, and other contacts – on a regular basis to see how they’re doing.

Keep them up to date on you as well. Remember, don’t make it all about you; you will want them to know what you’re up to while also finding out what they’ve been up to.

Not Taking Advantage Of Social Media

Networking Marketing

We live in a day and time where networking is really everything we do every single day.

Social media has made it so easy to be connected to so many different people throughout the world, and if you’re not using this then you’re missing out on a great opportunity.

Start using LinkedIn to make professional connections. This isn’t the only social media platform you should be using, but it’s a great place to start and a way to get your name out there.

Not Making In-Person Connections

Networking Mistakes

Yes, we are in a day and time where social media is super-important to networking, but that doesn’t mean you have to stop meeting people in person.

You should never do that. You can’t do everything over the internet.

If your online connection is not local to you, then use a multitude of different technologies like Skype which are at your fingertips, to make the world a much smaller place and meet up with people on the other side of it.

Not Being Grateful

Customer Relationships

Gratitude goes a long way. When someone helps you in whatever way, being grateful will go a long way.

After having a conversation with someone in person or online, send them a quick thank you note for their time.

It’s a small thing, but letting people know they are appreciated will go a long way and encourage them to want to speak with you again.

Not Making Sure It’s A Two-Way Street

Customer Relationship Management

When someone helps you out and makes a positive connection for you, then you have to be sure that you give back in some way.

You especially can’t keep going back and asking for help without giving back in return.

If you can avoid making these common mistakes, then you should be able to create a large and successful network for your business.

All this networking and customer relationship building can leave you exhausted and you need to ensure you have enough energy. Click on the featured resource below to help you with that and grab a free report, How To Energize Your Life; download, read it and take action 🙂

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Maintain Focus

Master Time Management Techniques To Help Maintain Focus

Time Management

Time and stress are always closely tied together. Most of your stress will likely come from you being worried about not finishing your work on time, and that same stress will likely delay you even further, which ends up becoming a vicious cycle that leaves you stressed out and without much work done.

It can be frustrating for you, your co-workers, and your clients. To avoid all of this, you need to master some proper time management skills in order to give yourself enough time to get your projects done easily, and to avoid a scenario in which you’re overly stressed out.

When you’re stressed out because you don’t feel like you have enough time to complete a project, the logical thing to do would be to get to work. However, that rarely ends up being the case.

Chances are, if you’re stressed out about work, you’ll find ways to distract yourself so that you feel better in the mere short term, while in the long term you’re going to be making things much worse for yourself.

There are all kinds of excuses that you’ll see yourself come up with. You might claim that you’re distracting yourself to be more creative for a bit or to get yourself feeling better so that you can then work more efficiently.

Even if that’s true, chances are high that you’re going to be spending more time than you’re saving, leading to you having even less time to actually complete your project. With time management skills, you can avoid this situation altogether, because it’s difficult to get out of once you’re in it.

Plan

Time Management Tips

First, you can carefully plan out your project’s schedule and how long it’s going to take you to do it. Don’t cut corners at this stage – you need to be completely honest. If you claim that a part of your work will only take 30 minutes, because that’s the fastest you can do it, don’t count on that.

If there’s a chance it’ll take you two hours, budget for that to take you two hours. If you end up taking less time, that’s great. However, if you do take up that much time, you’ll have already accounted for it, so you won’t be playing catch-up.

You need to also cut out any time distractions to see how much of your time is being spent on things that aren’t work. You’d be surprised how quickly time can fly when you’re watching shows online or scrolling through social media. That time could be better spent getting ahead in your work or catching up if that’s what you need to do.

And it’s not just time distractions that you need to be aware of! There are so many things that will try to divide your attention and stop you from staying focused and being creative.

It takes a lot of discipline to try to ignore these distractions, but you do need to try to set boundaries. The question is “How?”

Set Strong Boundaries For Dealing With Interruptions

Time Management Techniques

No matter how hard you may try to avoid it, you’re going to be put in situations where you’re working and getting constantly interrupted. It can happen in many places, whether it be at work with other co-workers, somewhere with friends, or at home with your family.

It can be frustrating, or it can take you off track, so you need to learn how to deal with these interruptions properly so that you keep up with your work while also being civil with others.

For example, let’s say that you’re working at home writing up some documents on your laptop. Your kids might come in and start talking to you or make loud noises in the background again and again.

What you shouldn’t do is get mad at them, but rather you should tell them to be quiet during certain times of the day or interact with them every so often so that they’re less prone to interrupting you later on.

The situation with your family can depend on age as well. Toddlers won’t understand very easily that you need to focus on work, so try and patiently work with them to not come in so often, or try and play with them a bit more when you can so that they feel like they’re seeing you enough.

With older kids they can be a bit more understanding, so you should be able to explain it to them, and with teens they probably want to be in their own rooms anyway. When it comes to coworkers, you don’t want to seem like a complete stick in the mud, but you also have to be able to focus on the work you’re there to do.

Ask them nicely to talk later when you’re not working, and if that doesn’t work, get a little sterner. They of all people should hopefully understand that you need work, and if they’re still preventing you from doing your work, you might have to take the problem to someone above you instead of dealing with it personally.

Finally, you have friends that can be distracting. They might badger you into going out and hanging out with them, or prod you about working too much, but you should be able to tell them that you have to work, and you’ll just have to organize some time to hang out later.

It’s a difficult balancing act, but you should be able to still enjoy the time you have with your friends and family without sacrificing your work.

As you can appreciate, all of this can take a lot of self-discipline and a positive attitude. If you don’t have this, you will probably struggle to manage your time and distractions, so it is well worth your while to adopt the correct mindset; I know this may sound a little cliched but it does really work.

If you want to develop self-discipline, click on the featured resource below to get a free report, The Power Of Self-Discipline; download, read it and take action 😊

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Copywriting For Beginners

Common Elements In Highly Converting Sales Copy Part 2

copywriting

This post is a continuation of looking into the common elements present in highly converting sales copy (you can see the first post here). In it we looked at the headline, storyline, sub-headlines, testimonials, and statistics to increase confidence.

Now lets’s continue and firstly let’s look at using media such as video and images.

Using Images And Videos In Your Copy

Sticking to text alone in your sales copy will be a big turn off for most prospective customers. Big, long blocks of text look boring and overwhelming. People have short attention spans now, so you need to break that text up with images and videos.

You can use stock photo sites like iStockPhoto or DepositPhotos to break up the text. If you want to use free stock photo sites you can check out Pixabay, Pexels or Unsplash, but if you can afford to pay for your images ,they will be better and more unique.

For example, if you’re in a section where the sub-headline and storyline are discussion frustration for diet failures, you might want to use an image of a man or woman feeling frustrated in front of a plate of food or on a weight scale.

You might have a before and after picture of yourself after using your diet and fitness plan. Or a photo of you sitting on a Lamborghini showing off your earnings. Make sure your image isn’t clickable because it might take the customer off of the sales page.

With video, keep it short if you’re using it to break up the text sales copy. You don’t want to have five 20-minute videos on the page. Just keep it under 3 minutes each. Sometimes, it might require more, such as if it’s a demo of a software.

Don’t have the videos auto-play. Some marketers do prefer this, but most consumers don’t. If they have their volume up and they’re at work or somewhere quiet, and suddenly your sales page starts blaring, they’ll leave quickly.

When you host your video, make sure you eliminate as many click out options as possible. For example, if you host on Vimeo, it automatically defaults to make the Vimeo logo clickable, your name, the title of the video, and more clickable – all taking your customer away from the sales copy.

Strategic Bullet points To Help Clear Up Confusion

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Bullet points are a blessing to most consumers who are short on time and who want to just get a quick rundown of what your product can do for them. The benefits are what many marketers focus on with their bullet points.

They work the same way your image and videos do in terms of helping break up big blocks of text, even though they are also text-based. They’re usually lists, or short, punchy sentences as opposed to lengthy paragraphs.

But you can also include pain points as bullet points. For example, you might have a sentence that says, “Wouldn’t you love to…” and then have bullet points addressing their pain points – stop having to shop in plus sized stores, avoid the shame and embarrassment of swimsuit season, etc.

Another way to strategically use bullet points is to have a rundown of what all is included in your product. You can say, “In this bundle, you’ll get…” and then go into detail about what all is included, such as – a 38-page PDF guide, 10 checklists, 5 videos you can refer to whenever you need them, and so on.

A Guarantee Can Close The Deal

Copywriting For Beginners

A guarantee can be both an image and text explanation. You can get stock photos that say “Money Back Guarantee 100%” or instead of 100%, they may say 7 days, 30 days, 90 days and so on.

Some might go one step further and says “Double your money back” or “Lifetime” guarantee. You don’t have to use a stock image or banner to showcase your guarantee, though.

You can use bold text and a note that simply explains your guarantee (or lack thereof if you decide not to offer one). The main thing you need to do is remember which guarantee you chose and abide by it.

Don’t offer a 60-day no questions asked guarantee if you’re going to harass your customer about why they want a refund and then refuse to give it to them. When you do this, word gets around and it could even put your accounts on various platforms at risk.

Create A Call To Action To Guide Them To The Finish Line

sales copy

Authentic urgency is lacking in the online marketing industry. Too many unethical sellers use false urgency to try to get a sale. Instead, create real urgency and scarcity because in future launches, people will know not to wait.

With your call to action, you want to give them a short reiteration of what they’ll get or what they’ll miss out on if they do or don’t buy your product. This is a great time to add a reminder of 1-2 pain points, because that’s the whole reason they arrived on your sales page in the first place.

Never expect people to automatically know to click the buy button, download now, and get started. You have to state it and guide the customer through every step along the way.

Working With Buy Button Options

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With buy buttons, you have the option to use a button that a platform provides for you – like PayPal, Warrior Plus or JVZoo. But you can also download and use a button of your choosing.

Make sure if you’re using a platform-based buy button that you either use one without a guarantee on the button or that their guarantee matches what you’re offering.

For example, on JVZoo, there’s a button option that says 100% satisfaction guaranteed, so it would need to match what you want to stand behind.

If you want to have a bit more freedom, you can use a payment processor such as Thrivecart and this is probably more advantageous in the long run.

As far as placement, some people only put one buy button at the very bottom of the page, while others place them throughout the sales copy. You may want to have it at the bottom with a countdown timer right above it, showing when the launch pricing or sale ends.

The Importance Of A Simple Post Script And Signature Area

copywriting 101

Somewhere at the bottom, make sure you have a digital signature along with your image. People like to know who they’re buying from. You can either upload your real signature or create one from a variety of fonts online.

There are Post Scripts (P.S. and P.P.S.) at the bottom of almost every sales page. This is below the buy button and below your signature and image. Believe it or not, some people bypass the entire sales page and head straight to the postscripts to see how you sum up your offer.

A good way to craft them is to use the first P.S. to restate the main benefits and what’s included. Use the second P.S. to reiterate the sense of urgency and what happens if they miss out on this great deal.

OK, so there you have the most common elements in highly converting sales copy. Add these to your sales pages and you should see immediate results!

And remember, if you want to have great results writing highly converting copy, you need to understand that this is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.

To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊

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energize

How To Energize Your Life

energize

Do you struggle to make it through the day? Do you constantly feel tired and worn out? If you do, you will know that it can be incredibly frustrating to have no energy.

The simple fact is that you must have energy to enjoy and profit from anything you do in life.

Some people seem to have an abundance of energy to do anything, while others struggle with every little task they face. There are ways to increase your personal energy and become a vibrant and successful person.

It’s been said that we’re living right now in the worst energy crisis of all time – the crisis of personal energy. We’re more stressed and pulled in more directions than we’ve ever been and the fast pace we’re expected to meet is depleting our energy levels at an alarming rate.

Managing your personal energy has never been more critical. Doctors say that the number one complaint of their patients is, “I have no energy.”

There can be a number of reasons that a persona may be suffering from lack of energy, but most of the time it has nothing whatsoever to do with a medical condition, but you should at least get checked out first to rule this out.

Chronic fatigue is often linked to circumstances such as a difficult or abusive relationship, lack of passion or being a caregiver to a parent or child.

Rather than deal with lack of energy by prescribing drugs, doctors are now more likely to suggest some tools that will help to restore energy levels and help the person enjoy their lives more and this is a good move; drugs are not the answer as they tend to just treat the symptoms and not the real underlying cause.

Here are some tools designed specially to increase your personal energy levels:

  • Do what you’re passionate about. Passion is one of the greatest energy restorers available. You may not be passionate about everything you do, but find something that makes you happy.
  • Take care of yourself. Give yourself breaks when needed. Most people today think they have to keep going long after their energy levels are depleted. Taking care of yourself will help to keep your energy levels high.
  • Know your emotions. Your thoughts drive your emotions and some emotions can wear us out. When you think positive thoughts, you’re naturally going to have positive emotions and that is a natural energy booster.
  • Let your values determine your lifestyle. If you don’t live according to your values and react and perform out of guilt and shame, your energy will wane rapidly.
  • Take responsibility for your life. You, and only you, can make the choices that determine whether you will be successful or always floundering just on the precipice of success. Make wise choices when it comes to your wellbeing.

To enjoy a happy and vibrant energy level and shift from lack of energy to an abundance of energy, you must tap into the powers that only you hold – to love yourself enough to take care of yourself.

Keeping energy levels high all the time may not always be feasible so how do you get your replenish energy levels quickly? Let’s look at that now…

How To Recover Your Energy Quickly

how to energize yourself

Restoring your energy after it feels depleted doesn’t require magic.

Sometimes, a hot cup of herbal tea will do the job. Other times, it may take some rest to bring your body from feeling like you have nothing left to the point where you feel vitality and inner strength again.

There are some strategies involved in giving your body what it needs to recover its strength and rebound to a point of well-being. They are:

  • It may sound counter-productive but moving can actually help you connect with your body. Movements such as stretching, yoga movements and poses and a walk can help restore your energy. Moving is especially helpful when you’ve spent hours at a desk or focusing on something intensive.
  • Your body should tell you when it needs rest. Rather than pushing yourself to go on until you fall down, get the rest you need. Your body will appreciate it and your energy will be restored.
  • When you’re still and go within yourself, you experience a new energy that you didn’t have before. Try to find quiet spaces and times during the day to just be still and meditate about peaceful and restful things.
  • Guard your time. Everyone has the same amount of time, but how we use it varies from person to person. Some give it away without thinking, while others always schedule time to take care of themselves. Watch how you spend your time and guard it carefully.
  • Take some time to feel your breath as you take one after the other. Inhale and exhale until your entire body feels the power and life that it’s providing your body and mind.
  • Make the world a better place. It may be as a parent, teacher, manager or friend, but take some time in your busy life to appreciate your experiences for what they are. They will all teach you something and help you grow.
  • Take care of your body. Through diet, exercise and other ways, nourish your body so that your choices can help your energy restore itself.
  • Take part in what inspires you. Your desires usually indicate what your passion is, and your passion can ignite your energy. The truth is in what you’re thinking of most of the time and what you are excited about.

Rather than do things and be around people who drain you, stay away from that and nourish the things and people who make you feel alive and more energetic.

If you’re exhausted from a day’s work, treat yourself kindly, get rest and feel compassion for yourself.

Another benefit of having good energy levels is that you will become more productive so let’s now take a look at managing your energy levels and increasing your productivity.

How To Effectively Manage Your Energy And Increase Productivity

energize your life

More and more, people are realizing the importance of managing your energy level rather than you time to increase productivity. There are many things and tasks that can zap your energy levels and make you much less productive than you could be.

You may also experience low energy levels during certain times of the day and should either take a break during those times or schedule non-important tasks.

If you find that certain people, tasks or times of the day are taking a toll on your energy, it’s time to assess what those problems are and do something about them. It’s about managing your energy effectively rather than your time.

Energy levels are different from person to person. If you’re a morning person who is at the top of their game at the first crack of dawn, you should schedule the more difficult, mind-boggling tasks at that time. Others, who are night owls, should plan their schedules the opposite.

Some other ways to effectively manage you energy to get more done include:

  • Delegate – Some people have difficulty with delegating tasks to others. If the kids can help fold towels or there’s a good writer in your business that could develop a sales page – delegate those tasks to them. You’ll be saving the energy you would have spent on something that can clearly be completed by someone else.
  • Track your tasks – There are some great online tools (such as Google Tasks) that can help you track where your time and energy is being spent. You can break the larger tasks into smaller increments; do the most difficult ones when your energy level is high and mundane tasks when your energy level is lowest.
  • Get rid of distractions – Distractions can be huge energy-drainers. If you’re on Facebook, Twitter, Pinterest, YouTube and other social media sites, you may find yourself wondering where the time has gone after you’ve spent an hour on one of these sites. Disconnect to save your energy and get more done. Stop alerts and hide the sites until you have some relaxing time to devote to them.
  • Refresher breaks – Some of us can spend hours at our work desks without looking up or moving around. At the end of one of these sessions, you’ll notice that your energy is drained and you don’t have much left for anyone or anything else. The remedy is to take refresher breaks – get up and stretch and move around for a few minutes. Your productivity will likely increase.

Getting in sync with your natural energy rhythms can help in so many areas of your life. Work, personal life and health are just a few of the ways that managing your energy can make you a happier and more productive person.

By the way, if you want a convenient, downloadable version of this post, click on the featured resource below; download, read it and take action 🙂

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copywriting 101

Common Elements In Highly Converting Sales Copy Part 1

copywriting

When you’re new to writing sales copy, it can feel a bit daunting trying to remember what all needs to go on the page to convert a visitor into a buyer. But once you learn the fundamental elements that help inform and sway your audience, you’ll be able to utilize them repeatedly to grow your business.

Not everyone’s sales letters will look identical. Some may use testimonials, while others don’t. Some may employ the use of video on the page, while others stick to text and images.

The great thing is, you get to decide, based on what you’ve seen in the marketplace and what you feel comfortable with, what to put in your own copy. You can even split test the page to see what works best – one headline versus another or three testimonials versus zero, for example.

Creating Your Main Headlines

sales copy

When you’re working with your primary (larger) headlines, you’ll often see certain strategies being implemented in niche marketing. For example, one common starter headline used to be “Who else wants to…?”

This was used in a variety of niche markets, such as “Who else wants to earn six figures working 4 hours a week?” Or, “Who else wants to shed 25 pounds in 30 days?” You’ll see this in many swipe files people share online for effective sales copy because it works with consumers.

Another thing you can do is ask a question or discuss the biggest benefit or pain point that a person viewing your page might have. You can find books on Amazon and elsewhere that do nothing but teach you the strategy of writing persuasive headlines, and many will have built in swipes for you to use when tailoring them to your own niche.

You can also find free swipe files online that you can tweak.

What Will Your Storyline Contain?

copywriting 101

After your major headline(s), you’ll typically have your main storyline. This is where you introduce the slant and tone of your sales letter. You might be all hype talking about money or pounds lost.

You might have the demeanor of a drill sergeant or that of a coddling, kumbaya leader. This is where the prospective customer will gain some insight about what kind of product (and person) they’re about to encounter.

Your storyline will continue throughout the sales letter, sprinkled in after sections of sub-headlines, Bullet points, testimonials, and more. It should be a mix of your story and theirs.

With storyline, you’re making that connection that builds trust between you and the consumer. You’re letting them know you understand their problem and that you have enough empathy to help them through it.

Drilling Down Into Specifics with Sub-headlines

Copywriting For Beginners

While your main headline will discuss the biggest issue, like earning money or losing weight, your sub-headlines can dig down into some of the other aspects of their pain points.

Think about the benefits, for example. Earning more money does many things – gives them peace of mind, helps them live the life they want with vacations, cars, homes, etc. It allows them to be their own boss.

But you don’t put all of that into one main headline. It gets discussed in increments throughout your sales copy. Same with weight loss – the benefits might be getting rid of shame and embarrassment, fitting into new clothes, regaining mobility, improving their health and so on.

When you have sub-headlines talking about different things, the consumer can scroll past items they don’t care about and find the ones they do. It may also give them insight into things they hadn’t considered yet.

Make sure that in your sub-headlines, you’re giving everything away. You want it to plant a seed or an idea in their minds of what they’ll gain by buying your product. Some marketers go too far and say too much in their copy.

Using Testimonials in Your Sales Copy

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Testimonials are not necessary to your sales copy, but real ones probably do help to convince buyers that you and your products are legitimate and worthy of consideration. If you don’t have any natural testimonials, you can solicit them.

You should be networking with other marketers and even your customers so that when the time comes to launch your products, you have some people to go to with an advanced copy who can give feedback and provide testimonials for your sales page.

If possible, ask them to provide a video testimonial, because those are always more effective. Don’t use phony stock photos and make up testimonials. This almost always gets found out and then you ruin your reputation because customers won’t trust you anymore.

Gather Your Statistics To Boost Confidence In Your Product

sales copy

Statistics and numbers can be very convincing when it comes to strengthening your sales copy. It verifies your information and advice from outside sources and supports your recommendations.

Not only can you use this in your copy, but also in eBooks, articles, emails, on social networks and in infographics. So conducting your statistical research early on can support your messages many times.

For example, you might find a statistic that says 8 out of 10 people succeed with one diet while only 4 out of 10 succeed long-term with another. That’s a fact that would give the consumer more certainty that they’re choosing the right one.

Failure statistics are also effective. If you can say that 70% of people fail when they do something, it’s a warning to readers that they need to avoid that and do something else (whatever it is you’re recommending).

One statistic you can look up is the number of sufferers or people in the same boat as someone else. For example, over 300 million people worldwide have diabetes. Talk about if the problem is growing or if it’s getting under control.

Having statistics shows the consumer that you know the niche. It’s an advanced method of sharing information other than your personal preferences about what’s right. Having numbers to back you up is powerful.

We’ll continue this in part 2, but in the meantime if you want to have great results writing highly converting copy , you need to understand that this is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.

To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊

copywriting
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