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Life throws challenges at us daily, and in the increasingly hectic pace of life, you need to work on positivity. This doesn’t mean you have to spend all day reading a self-help book.
Instead, you can use tiny habits daily to build up your positive mindset.
Being positive may sound a little esoteric and you may think, “How can this make my life better/make me more successful…?” but the way you think has an enormous impact on how you view and live life and this in turn will definitely have an impact on how successful you are.
And you will also tend to attract similar people to you which helps to reinforce your positive attitude; people who will support you and pick you up when you fall down. Whereas negative people delight in pointing out your faults to make themselves feel better.
So, are you now beginning to appreciate the power of having a positive mindset?
If the answer is yes, here are seven simple habits you can start with today to boost your positivity.
Words and how you use them are essential to your mental well-being and the ability to stay positive.
Frequently throughout the day, you need to monitor if a negative thought comes into your head or you actually state something negative about yourself.
For example, if you are saying to yourself, “I’ve studied for two hours and still don’t get it, maybe I am not smart enough,” you need to rephrase that. Try saying, “I will change the way I study and come at this when I am fresh. It may take a bit longer, but I can do this.”
When you find yourself being very negative all day, it is helpful to write down what you said and go back to see why you would say that. Then look for ways to change that phrasing to a positive and keep working on it.
People will make mistakes, and sometimes it is too easy to be critical of them.
Think about how you can approach this and give them a solution at the same time. We all need teamwork, whether it is family or work situations.
Great coaches come with solutions rather than constant complaining.
Rejection is part of life. Everyone gets rejected multiple times during their life. Adopt the belief that rejection is a chance to learn and grow.
An author who has never been rejected is scarce. In fact, even the most prolific authors were rejected multiple times in their careers.
Fear of failure is normally a fear of rejection and can be a real hurdle to overcome, so by thinking of them as opportunities to grow rather than insurmountable obstacles will help you a lot.
The poison arrows of rejection, stress, and depression will always try to pierce your heart. You must deflect these negative issues as much as possible.
When you pause and consider all the great things in your life (and everybody has a lot to be thankful for), the negative loses much of its power over you. Write down everything you are grateful for, no matter how small it is.
Try asking yourself a few powerful questions in the morning to put you in a positive state.
For example: “What am I most happy about in my life right now? What about that makes me happy? How does that make me feel?”
Or “What am I really excited about in my life right now? What about that/why does that make me feel excited? How does that make me feel?”
Thinks how great answering these questions can make you feel in the morning!
Even the act of waking up in the morning is something you should be thankful for as you have been granted another day to be the best you can be.
Bringing joy to others will rebound back to you. Just the simple act of smiling and seeing someone’s face light up from this simple gesture will fill you with positive feelings.
Try it today. When you walk past a stranger in the street, smile and say hello and see what reaction you get; it might just make your day. Simple but effective.
Too many people watch television and wish they had the life of the rich and famous.
Fame and fortune do not always account to happiness. Look at famous celebrities like Marilyn Monroe or John Belushi who were huge stars in their day but they both decided to take their own lives when they appeared to have everything; don’t be fooled by outward appearances!
Starting today, if you do not make your bed right after you wake up, begin this habit. It will give you a boost of satisfaction, and then you will be more apt to engage in cleaning up after yourself throughout the day.
Decluttering your space at home and work on a daily basis makes you feel great.
When you let things slide, you become anxious or stressed at the mess that has accumulated.
OK, so there are seven quick habits that you can use to boost your positivity today.
If you want to know more about developing a strong mindset, then check out the featured resource below where you can download a free report that will help do just that; download, read it and take action 😊
Life can be very stressful for any number of reasons. Some of them are self-inflicted, while others are out of your control.
Regardless of why life is stressful for you, you need to be able to block it out when it’s time to get to work, otherwise you’re going to be pulled away from the projects you need to do in order to make money.
You might go to just check the top headlines on any news site, and just continuously scroll through looking at all the bad news you can, which ends up making you more stressed and upset.
This is one of the more self-inflicted burdens. Much like being addicted to social media, people have found themselves addicted to reading the most upsetting headlines constantly, which just ends up being bad for them.
If this type of behavior is inhibiting you from working well, you need to tune out from the news for a little while and focus on work, especially during hours that you should be working.
There are tons of burdens which are either out of your control or only partially in your control, such as marriage problems and concerns with friends, which can also negatively affect you in work.
You have to understand that there is a time to work on these problems, which is outside of work. If your job stresses productivity as most jobs do, you’re not going to fare very well if you’re constantly distracted by problems outside of work.
For one, they can make you stressed out and have you on edge, which can negatively affect your work performance in many ways.
You can end up being more intimidating to clients and co-workers if the perceive you to be stressed out, and you can also end up working much slower if you’re distracted, leading you to have much worse performance.
If you’re getting poor performance reviews and losing clients due to being stressed out, you’re going to be adding on more stress to what you already have, due to the financial problems that come along with lower bonuses and less clients at work. It is difficult, but you have to leave the problems you have at home behind when you go to work.
One way to do this is to study decision making and there is a great book that can help you do just that. It is called Mental Models and I have done a quick review of the book below.
If you’re like most people, you can often make decisions based on the wrong input. The information that you get can fools you into thinking that you must handle something when it doesn’t need to be handled at the moment.
In the book, Mental Models, the author shares valuable lessons ranging from how to make better decisions to how to approach those decisions. Readers will also learn how to handle problem solving when the need arises.
The book opens with a chapter on decision making. The first part teaches readers the importance of focusing on the things that are important, rather than things that are urgent.
You’ll discover that urgent matters can sometimes masquerade as important but aren’t. These are things that you think you must take care of right away but it’s not true. Usually, these urgent matters come up as a result of other people acting like the matter is urgent.
Or you can prioritize a matter as urgent when you want to put off doing something else – something you should be doing. The author shares the “Eisenhower Matrix” with readers.
This is a system that divides tasks into important and unimportant. Then it takes those tasks and further divides them according to what’s urgent and what’s not. The system teaches you what you need to do right now, what tasks you should plan to do, what someone else can handle and what you can ignore completely.
Another chapter shares with readers the importance of being able to correctly see. This part talks about using the brain’s second system. This system is where slow and deliberate choices are made, unlike in system one of the brain, which often makes decisions without thinking things through.
An interesting chapter in the book focuses on avoiding things and how doing this can actually help you to succeed. The information shared in this chapter goes against the most common advice you might have heard.
For example, one directive is on avoiding to-do lists. Another part tells readers to avoid dealing with direct goals. While this advice is contrary to some popular advice, the information in the book is solid and can help you learn to improve your decision making.
If you want to become a powerful decision maker, his book is a great place to start. Check out Mental Models here.
As you can appreciate, all of this decision making and maintaining focus can take a lot of self-discipline and a positive attitude. If you don’t have this, you will probably struggle to maintain any focus and creativity, so it is well worth your while to adopt the correct mindset; I know this may sound a little cliched, but it does really work.
If you want to develop more self-discipline, click on the featured resource below to get a free report, The Power Of Self-Discipline; download, read it and take action 😊
Have you ever wanted to create a course to teach others about a topic you are knowledgeable about but aren’t sure where to start or even whether it would be worth your time and effort?
Creating a course is a fantastic business model but you need to evaluate the niche/topic/subject first to ensure that your efforts would be profitable! After all, you are in business to make money, right?
And the truth is, there are few other opportunities quite as profitable as creating an online course on a hot topic.
People crave knowledge, and they’re willing to pay for it.
Think about just how many tutorials you’ve read or watched over the last year.
How many times have you searched YouTube for video tutorials on different topics?
How many books or reports have you read in the hopes of learning a new skill or empowering yourself?
Course creators and instructors put themselves in a very powerful position.
And think about just how powerful THAT can be.
So for today, I want you to think about the different courses you could create for your market.
Begin by digging deep into your niche or industry so you’re able to identify hot topics that people are interested in learning more about.
If you aren’t sure where to start, begin where courses are already proven to sell!
Udemy.com, Teachable.com and SkillShare.com are all fantastic places to begin your research.
Pay attention to the number of students enrolled in each course as it’s a clear indicator as to the overall popularity of the topic.
This could be a great entry point for your own course, and help you stand out from the crowd.
And finally, browse through the course outlines. These trainers have given you everything you need to come up with a solid outline for your own course!
The summaries and course descriptions can give you an unlimited number of ideas for your own modules as well as help you shape the foundation for your content.
When it comes to creating outstanding courses that attract attention and outsell the competition, you’ll want to make sure to pay attention to 3 main things:
Don’t stick with just one main format!
So obviously the more content formats you offer to students, the easier it will be to provide everyone with the type of training they’re most interested in.
A lot of course creators overlook the power of a killer title. In reality, your course title can help make or break the success of your course.
Don’t be afraid to play around with different titles.
The same goes for the description and summary of your course. You want to give people enough information to get them excited so they sign up, but you don’t want to bog them down with TOO much information.
Look to strike a healthy balance of giving them the details they need while using summary titles that provide a sense of mystery and intrigue.
Don’t underprice your course trying to compete with existing programs. Instead, consider how many people equate a higher price with a superior product.
You can always lower it later on, but it is definitely worth testing at a higher price point.
One of the things that can drive in sales and help you stand out in the market is being able to get those review numbers up.
You’ve likely experienced the different a ton of reviews can make yourself when you’re considering what products or services to buy.
It removes buyers concerns by reassuring them that their decision to purchase will be one they won’t regret.
So, how can you bump up the number of reviews you have so your course stands out?
Ask for them!
The key is to prompt your students to leave reviews throughout the learning process rather than just at the end.
That way they’re reminded several times without being bombarded. If you only ask them to leave a review once, at the end of the training, you may never have the opportunity to ask them again.
You want your reviews to demonstrate the quality of your course and how useful your information is.
So, place your review requests at key points during the training after your student’s have completed a goal.
If you really want to ramp up reviews, consider offering something extra to those who leave them.
Here are a couple of easy ways to do that:
This is a common strategy used by course instructors who don’t yet have a large following.
You could also try YouTube too; why not do a video of an overview of the course and encourage your viewers to sign up for a free review copy in return for honest feedback?
You can increase the value of your course to those who take the time to leave reviews by offering additional content or modules in exchange for their time.
Can you think of other ways to encourage your students to leave reviews? Leave a comment and let me know!
If you want to know more about creating a profitable online course, check out the featured resource below for a free report; download, read it and take action 😊
It’s safe to say that we all want more success in our lives, and that success may take many different forms.
Whatever you are striving for, hopefully this post will help on the way to achieving it.
Want to give your mind a kick up the backside and put it into 5th gear? Well, these ten tips will help you shift your paradigm into a success mindset.
Don’t view failure as a crushing defeat but rather as a chance to learn and to come back stronger!
Fail forward and fail fast; don’t dwell on your past mistakes as these don’t define your future.
Likewise, try to view problems as challenges to be overcome. This will just make your victory all the sweeter.
Remember that nobody grows in their comfort zone; you must be pushed to grow and this is the type of opportunity that obstacles will give you.
When trying to choose between two things that you really want, the best answer is always to find a way that you can make them both happen.
Don’t try to multitask and tackle multiple goals as this is a recipe for failure; multitasking is a myth and NOT for the success minded person.
Too many of us have one set view of what success looks like and we struggle to see it in any other way.
Like I said in the beginning, what you want for success can vary wildly and will probably change during various stages of your life so don’t be constrained by other people’s idea of success.
Determine what you want to achieve ad really go for it.
Investing in yourself is the most important way to start achieving more.
If you are buying training to learn a new skill and you put your new skills into action, then what initially looked like an expense has turned into an investment and should more than pay for itself in the long run.
Acting like you’ve already won is the best way to empower yourself to be stronger and more successful.
When you do this, you give off an aura of success that makes others gravitate to you!
Always have your eye on the end goal but don’t forget to enjoy the journey too!
This can be tough, but you really need to do this.
By doing this, you can focus your efforts on what you do best. If you need help in another area to reach your goals, consider outsourcing to experts in that area so it won’t hold you back.
Avoid the people in your life who are constantly telling you what you can’t do, who are making you feel bad about your dreams.
This can be especially difficult if the people concerned are close family or friends.
As you start to achieve success people will become jealous of you and try to pull you back down to their level because you are exposing their flaws, and this makes them uncomfortable.
Find people who encourage you and celebrate your success with you.
Likewise, surround yourself with positive people and surround yourself with people who share your vision and can help it grow!
You can also find online forums of likeminded people who are all there for the same reason and will all help to support and encourage each other; don’t underestimate the online community.
The simplest way to be successful in life, is to put more effort it. That means being willing to get up earlier, to work harder and to work smarter toward that goal.
But this shouldn’t feel like work. Why? Because it should be something that you absolutely love.
So, there are ten tips to help you to increase your success mindset.
Another tool you can use to increase your chances of success is to adopt habits of other successful people…
What do positive people have in common? Lots of things. And in fact, if you look at the most successful people across every different discipline, you’ll often find that they have more in common than they have differences.
And when we recognize these habits, we can often break them down and work backward to discover some of the most important traits and habits we need to adopt in order to join them. Here are some of those positive habits…
On his podcast, author Tim Ferriss interviews some of the most successful people in the world ranging from actors, to singers, to athletes to programmers.
What does this tell us? It tells us that the successful mindset involves being willing to work on yourself and get better. When you do that, you have no limitations and you can keep on getting stronger and better!
Another thing that you’ll find without exception when speaking with successful people is that they have one singular passion that they follow in every single aspect of their lives.
It makes sense too – because when we have a real passion, it gives us the drive, focus and determination to work harder and smarter than everyone else.
Something else that all of the most successful people in the world share is the willingness to break the mold – to walk the path less trodden.
Arnold Schwarzenegger was certainly unique for deciding he wanted to become a bodybuilder (he came from a small village in Austria). He certainly raised eyebrows when he moved to America. But he had the courage to know what he wanted and to go after it – even if it was a bit unusual.
Don’t be afraid to be you and to go the way you want to go. Rules are there to be broken – that’s why they’re called breakthroughs!
As you can see, having a strong mindset is critical to any attempt to achieve success in anything in life, so click on the featured resource below to get a free report on how to develop a strong mindset that compliments this post perfectly. Download, it read and take action 😊
Time and stress are always closely tied together. Most of your stress will likely come from you being worried about not finishing your work on time, and that same stress will likely delay you even further, which ends up becoming a vicious cycle that leaves you stressed out and without much work done.
When you’re stressed out because you don’t feel like you have enough time to complete a project, the logical thing to do would be to get to work. However, that rarely ends up being the case.
Chances are, if you’re stressed out about work, you’ll find ways to distract yourself so that you feel better in the mere short term, while in the long term you’re going to be making things much worse for yourself.
There are all kinds of excuses that you’ll see yourself come up with. You might claim that you’re distracting yourself to be more creative for a bit or to get yourself feeling better so that you can then work more efficiently.
Even if that’s true, chances are high that you’re going to be spending more time than you’re saving, leading to you having even less time to actually complete your project. With time management skills, you can avoid this situation altogether, because it’s difficult to get out of once you’re in it.
First, you can carefully plan out your project’s schedule and how long it’s going to take you to do it. Don’t cut corners at this stage – you need to be completely honest. If you claim that a part of your work will only take 30 minutes, because that’s the fastest you can do it, don’t count on that.
If there’s a chance it’ll take you two hours, budget for that to take you two hours. If you end up taking less time, that’s great. However, if you do take up that much time, you’ll have already accounted for it, so you won’t be playing catch-up.
You need to also cut out any time distractions to see how much of your time is being spent on things that aren’t work. You’d be surprised how quickly time can fly when you’re watching shows online or scrolling through social media. That time could be better spent getting ahead in your work or catching up if that’s what you need to do.
It takes a lot of discipline to try to ignore these distractions, but you do need to try to set boundaries. The question is “How?”
No matter how hard you may try to avoid it, you’re going to be put in situations where you’re working and getting constantly interrupted. It can happen in many places, whether it be at work with other co-workers, somewhere with friends, or at home with your family.
For example, let’s say that you’re working at home writing up some documents on your laptop. Your kids might come in and start talking to you or make loud noises in the background again and again.
What you shouldn’t do is get mad at them, but rather you should tell them to be quiet during certain times of the day or interact with them every so often so that they’re less prone to interrupting you later on.
The situation with your family can depend on age as well. Toddlers won’t understand very easily that you need to focus on work, so try and patiently work with them to not come in so often, or try and play with them a bit more when you can so that they feel like they’re seeing you enough.
With older kids they can be a bit more understanding, so you should be able to explain it to them, and with teens they probably want to be in their own rooms anyway. When it comes to coworkers, you don’t want to seem like a complete stick in the mud, but you also have to be able to focus on the work you’re there to do.
Ask them nicely to talk later when you’re not working, and if that doesn’t work, get a little sterner. They of all people should hopefully understand that you need work, and if they’re still preventing you from doing your work, you might have to take the problem to someone above you instead of dealing with it personally.
Finally, you have friends that can be distracting. They might badger you into going out and hanging out with them, or prod you about working too much, but you should be able to tell them that you have to work, and you’ll just have to organize some time to hang out later.
As you can appreciate, all of this can take a lot of self-discipline and a positive attitude. If you don’t have this, you will probably struggle to manage your time and distractions, so it is well worth your while to adopt the correct mindset; I know this may sound a little cliched but it does really work.
If you want to develop self-discipline, click on the featured resource below to get a free report, The Power Of Self-Discipline; download, read it and take action 😊
This post is a continuation of looking into the common elements present in highly converting sales copy (you can see the first post here). In it we looked at the headline, storyline, sub-headlines, testimonials, and statistics to increase confidence.
Now lets’s continue and firstly let’s look at using media such as video and images.
Sticking to text alone in your sales copy will be a big turn off for most prospective customers. Big, long blocks of text look boring and overwhelming. People have short attention spans now, so you need to break that text up with images and videos.
You can use stock photo sites like iStockPhoto or DepositPhotos to break up the text. If you want to use free stock photo sites you can check out Pixabay, Pexels or Unsplash, but if you can afford to pay for your images ,they will be better and more unique.
For example, if you’re in a section where the sub-headline and storyline are discussion frustration for diet failures, you might want to use an image of a man or woman feeling frustrated in front of a plate of food or on a weight scale.
With video, keep it short if you’re using it to break up the text sales copy. You don’t want to have five 20-minute videos on the page. Just keep it under 3 minutes each. Sometimes, it might require more, such as if it’s a demo of a software.
Don’t have the videos auto-play. Some marketers do prefer this, but most consumers don’t. If they have their volume up and they’re at work or somewhere quiet, and suddenly your sales page starts blaring, they’ll leave quickly.
When you host your video, make sure you eliminate as many click out options as possible. For example, if you host on Vimeo, it automatically defaults to make the Vimeo logo clickable, your name, the title of the video, and more clickable – all taking your customer away from the sales copy.
Bullet points are a blessing to most consumers who are short on time and who want to just get a quick rundown of what your product can do for them. The benefits are what many marketers focus on with their bullet points.
But you can also include pain points as bullet points. For example, you might have a sentence that says, “Wouldn’t you love to…” and then have bullet points addressing their pain points – stop having to shop in plus sized stores, avoid the shame and embarrassment of swimsuit season, etc.
Another way to strategically use bullet points is to have a rundown of what all is included in your product. You can say, “In this bundle, you’ll get…” and then go into detail about what all is included, such as – a 38-page PDF guide, 10 checklists, 5 videos you can refer to whenever you need them, and so on.
A guarantee can be both an image and text explanation. You can get stock photos that say “Money Back Guarantee 100%” or instead of 100%, they may say 7 days, 30 days, 90 days and so on.
You can use bold text and a note that simply explains your guarantee (or lack thereof if you decide not to offer one). The main thing you need to do is remember which guarantee you chose and abide by it.
Don’t offer a 60-day no questions asked guarantee if you’re going to harass your customer about why they want a refund and then refuse to give it to them. When you do this, word gets around and it could even put your accounts on various platforms at risk.
Authentic urgency is lacking in the online marketing industry. Too many unethical sellers use false urgency to try to get a sale. Instead, create real urgency and scarcity because in future launches, people will know not to wait.
Never expect people to automatically know to click the buy button, download now, and get started. You have to state it and guide the customer through every step along the way.
With buy buttons, you have the option to use a button that a platform provides for you – like PayPal, Warrior Plus or JVZoo. But you can also download and use a button of your choosing.
For example, on JVZoo, there’s a button option that says 100% satisfaction guaranteed, so it would need to match what you want to stand behind.
If you want to have a bit more freedom, you can use a payment processor such as Thrivecart and this is probably more advantageous in the long run.
As far as placement, some people only put one buy button at the very bottom of the page, while others place them throughout the sales copy. You may want to have it at the bottom with a countdown timer right above it, showing when the launch pricing or sale ends.
Somewhere at the bottom, make sure you have a digital signature along with your image. People like to know who they’re buying from. You can either upload your real signature or create one from a variety of fonts online.
A good way to craft them is to use the first P.S. to restate the main benefits and what’s included. Use the second P.S. to reiterate the sense of urgency and what happens if they miss out on this great deal.
OK, so there you have the most common elements in highly converting sales copy. Add these to your sales pages and you should see immediate results!
And remember, if you want to have great results writing highly converting copy, you need to understand that this is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.
To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊
Do you struggle to make it through the day? Do you constantly feel tired and worn out? If you do, you will know that it can be incredibly frustrating to have no energy.
The simple fact is that you must have energy to enjoy and profit from anything you do in life.
It’s been said that we’re living right now in the worst energy crisis of all time – the crisis of personal energy. We’re more stressed and pulled in more directions than we’ve ever been and the fast pace we’re expected to meet is depleting our energy levels at an alarming rate.
Managing your personal energy has never been more critical. Doctors say that the number one complaint of their patients is, “I have no energy.”
There can be a number of reasons that a persona may be suffering from lack of energy, but most of the time it has nothing whatsoever to do with a medical condition, but you should at least get checked out first to rule this out.
Chronic fatigue is often linked to circumstances such as a difficult or abusive relationship, lack of passion or being a caregiver to a parent or child.
Here are some tools designed specially to increase your personal energy levels:
To enjoy a happy and vibrant energy level and shift from lack of energy to an abundance of energy, you must tap into the powers that only you hold – to love yourself enough to take care of yourself.
Keeping energy levels high all the time may not always be feasible so how do you get your replenish energy levels quickly? Let’s look at that now…
Restoring your energy after it feels depleted doesn’t require magic.
There are some strategies involved in giving your body what it needs to recover its strength and rebound to a point of well-being. They are:
Rather than do things and be around people who drain you, stay away from that and nourish the things and people who make you feel alive and more energetic.
If you’re exhausted from a day’s work, treat yourself kindly, get rest and feel compassion for yourself.
Another benefit of having good energy levels is that you will become more productive so let’s now take a look at managing your energy levels and increasing your productivity.
More and more, people are realizing the importance of managing your energy level rather than you time to increase productivity. There are many things and tasks that can zap your energy levels and make you much less productive than you could be.
If you find that certain people, tasks or times of the day are taking a toll on your energy, it’s time to assess what those problems are and do something about them. It’s about managing your energy effectively rather than your time.
Energy levels are different from person to person. If you’re a morning person who is at the top of their game at the first crack of dawn, you should schedule the more difficult, mind-boggling tasks at that time. Others, who are night owls, should plan their schedules the opposite.
Some other ways to effectively manage you energy to get more done include:
Getting in sync with your natural energy rhythms can help in so many areas of your life. Work, personal life and health are just a few of the ways that managing your energy can make you a happier and more productive person.
By the way, if you want a convenient, downloadable version of this post, click on the featured resource below; download, read it and take action 🙂
When you’re new to writing sales copy, it can feel a bit daunting trying to remember what all needs to go on the page to convert a visitor into a buyer. But once you learn the fundamental elements that help inform and sway your audience, you’ll be able to utilize them repeatedly to grow your business.
The great thing is, you get to decide, based on what you’ve seen in the marketplace and what you feel comfortable with, what to put in your own copy. You can even split test the page to see what works best – one headline versus another or three testimonials versus zero, for example.
When you’re working with your primary (larger) headlines, you’ll often see certain strategies being implemented in niche marketing. For example, one common starter headline used to be “Who else wants to…?”
Another thing you can do is ask a question or discuss the biggest benefit or pain point that a person viewing your page might have. You can find books on Amazon and elsewhere that do nothing but teach you the strategy of writing persuasive headlines, and many will have built in swipes for you to use when tailoring them to your own niche.
You can also find free swipe files online that you can tweak.
After your major headline(s), you’ll typically have your main storyline. This is where you introduce the slant and tone of your sales letter. You might be all hype talking about money or pounds lost.
You might have the demeanor of a drill sergeant or that of a coddling, kumbaya leader. This is where the prospective customer will gain some insight about what kind of product (and person) they’re about to encounter.
With storyline, you’re making that connection that builds trust between you and the consumer. You’re letting them know you understand their problem and that you have enough empathy to help them through it.
While your main headline will discuss the biggest issue, like earning money or losing weight, your sub-headlines can dig down into some of the other aspects of their pain points.
Think about the benefits, for example. Earning more money does many things – gives them peace of mind, helps them live the life they want with vacations, cars, homes, etc. It allows them to be their own boss.
When you have sub-headlines talking about different things, the consumer can scroll past items they don’t care about and find the ones they do. It may also give them insight into things they hadn’t considered yet.
Make sure that in your sub-headlines, you’re giving everything away. You want it to plant a seed or an idea in their minds of what they’ll gain by buying your product. Some marketers go too far and say too much in their copy.
Testimonials are not necessary to your sales copy, but real ones probably do help to convince buyers that you and your products are legitimate and worthy of consideration. If you don’t have any natural testimonials, you can solicit them.
If possible, ask them to provide a video testimonial, because those are always more effective. Don’t use phony stock photos and make up testimonials. This almost always gets found out and then you ruin your reputation because customers won’t trust you anymore.
Statistics and numbers can be very convincing when it comes to strengthening your sales copy. It verifies your information and advice from outside sources and supports your recommendations.
For example, you might find a statistic that says 8 out of 10 people succeed with one diet while only 4 out of 10 succeed long-term with another. That’s a fact that would give the consumer more certainty that they’re choosing the right one.
Failure statistics are also effective. If you can say that 70% of people fail when they do something, it’s a warning to readers that they need to avoid that and do something else (whatever it is you’re recommending).
One statistic you can look up is the number of sufferers or people in the same boat as someone else. For example, over 300 million people worldwide have diabetes. Talk about if the problem is growing or if it’s getting under control.
We’ll continue this in part 2, but in the meantime if you want to have great results writing highly converting copy , you need to understand that this is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.
To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊